UX/UI Designer for a Marketing Company (US-Based/Remote)

📍 Job Overview

Job Title: UX/UI Designer
Company: Paired
Location: Uruguay (Remote)
Job Type: Full-Time
Category: Marketing Operations / Digital Design
Date Posted: January 07, 2026
Experience Level: Mid-Senior Level (4+ years)
Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize user-centered website experiences, with a specific focus on corporate websites, landing pages, and eCommerce platforms to drive lead generation and revenue growth.
• Translate complex marketing strategies and user needs into intuitive and visually compelling UX/UI solutions.
• Develop comprehensive design documentation, including wireframes, user flows, prototypes, and high-fidelity mockups using Figma.
• Collaborate closely with marketing strategists, developers, and project managers to ensure seamless design implementation and project alignment.
• Apply a deep understanding of UX best practices, usability principles, and accessibility standards to all digital assets.

📝 Enhancement Note: This role is explicitly for a UX/UI Designer focused on web-based marketing assets (websites, landing pages, eCommerce) rather than mobile applications. The emphasis on "lead generation and revenue growth" indicates a strong connection to marketing operations and GTM strategies, requiring a designer who can translate business objectives into impactful digital experiences. The remote nature from Uruguay for a US-based client suggests a need for excellent asynchronous communication skills and an understanding of international collaboration.

📈 Primary Responsibilities

• Design and continuously optimize user-centered website experiences for corporate sites, landing pages, and eCommerce platforms, prioritizing usability, conversion rates, and brand consistency.
• Translate business objectives, marketing strategies, and user insights into effective UX/UI solutions that directly support lead generation and revenue growth initiatives.
• Create detailed wireframes, intuitive user flows, interactive prototypes, and high-fidelity visual designs utilizing Figma.
• Engage in close collaboration with marketing strategists, front-end developers, and project managers to ensure design feasibility, scalability, and strict alignment with project goals and timelines.
• Implement and uphold UX best practices, usability principles, and WCAG accessibility standards across all digital assets and user interfaces.
• Develop conversion-focused landing pages specifically for B2B campaigns, emphasizing lead capture and effective funnel-based user journeys.
• Work in tandem with developers, leveraging knowledge of HTML, CSS, and JavaScript to ensure pixel-perfect implementation and technical feasibility of designs.
• Maintain, update, and evolve design systems, style guides, and reusable UI components to ensure consistent brand identity and user experience across all projects.
• Actively participate in design critiques and provide constructive feedback to peers and stakeholders to elevate the overall quality of design outputs.
• Analyze performance data, user behavior analytics, and direct feedback to iteratively optimize existing websites and landing pages for continuous improvement.
• Support website development and ongoing content updates using Content Management System (CMS) tools and page builders, with a specific mention of HubSpot as a plus.
• Ensure meticulous attention to detail and maintain high standards of quality control throughout the entire design and implementation lifecycle.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (translating business objectives) and tactical execution (creating wireframes, working with developers). The emphasis on B2B, lead generation, and conversion optimization firmly places this role within a GTM/Marketing Operations context, requiring a designer who understands how their work directly impacts sales funnel performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a related field, or equivalent practical experience, is typically expected for mid-senior level roles in UX/UI design.

Experience: A minimum of 4 years of progressive experience in UX/UI design, with a demonstrable track record of creating impactful web-based digital experiences. Experience within a marketing, web development agency, or a fast-paced digital product environment is highly valued.

Required Skills:

• Proven expertise in UX/UI design principles and methodologies, with a strong portfolio showcasing impactful web projects.
• Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design creation.
• Solid understanding of user-centered design processes, usability heuristics, and accessibility standards (e.g., WCAG).
• Foundational knowledge of front-end development technologies, including HTML, CSS, and JavaScript, to facilitate effective collaboration with developers.
• Strong visual design skills, including typography, color theory, layout, and branding, with exceptional attention to detail.
• Experience in designing conversion-focused landing pages and understanding of B2B marketing funnels.
• Ability to translate complex user needs and business objectives into clear, intuitive design solutions.
• Excellent collaboration and communication skills, with the ability to articulate design decisions and rationale effectively.
• Experience working with and contributing to design systems and style guides.

Preferred Skills:

• Experience with HubSpot's page builder and marketing automation platform.
• Prior experience designing for B2B clients or within the life sciences digital marketing sector.
• Familiarity with A/B testing methodologies and data analysis to inform design iterations.
• Experience with other design and prototyping tools (e.g., Sketch, Adobe Creative Suite, InVision).
• Understanding of SEO best practices related to web design and content structure.

📝 Enhancement Note: The requirement for 4+ years of experience and a "solid portfolio" indicates a need for candidates who can showcase tangible results and a deep understanding of web design best practices. The preference for HubSpot experience aligns with common marketing technology stacks and suggests the company leverages this platform extensively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio is essential, featuring at least 3-5 comprehensive case studies demonstrating your UX/UI design process and impact on web-based projects.
• Case studies should clearly articulate the problem, your role, the design process (research, ideation, wireframing, prototyping, UI design), key design decisions, and measurable outcomes.
• Showcase specific examples of website redesigns, landing page optimization projects, or eCommerce platform designs that resulted in improved user experience, conversion rates, or lead generation.
• Include examples of wireframes, user flows, prototypes, and high-fidelity mockups created in Figma.
• Highlight projects where you applied user-centered design principles and accessibility standards.

Process Documentation:

• Demonstrate your ability to document design processes, including user research findings, rationale behind design choices, and usability testing results.
• Showcase examples of how you have contributed to or maintained design systems, style guides, and UI component libraries.
• Provide evidence of collaboration with developers and marketing teams, illustrating how you facilitated design implementation and iteration.
• Include examples of how you have analyzed performance data and user feedback to drive design improvements and optimization.

📝 Enhancement Note: For a UX/UI role focused on marketing assets, the portfolio must emphasize conversion optimization and lead generation impact. Candidates should be prepared to walk through their design process, explain their rationale, and quantify results where possible, demonstrating a direct link between their design work and business objectives.

💵 Compensation & Benefits

Salary Range: For a UX/UI Designer with 4+ years of experience, working remotely from Uruguay for a US-based company, the competitive salary range in USD could be estimated between $45,000 to $75,000 USD annually. This estimate considers the experience level, the demand for skilled UX/UI professionals, the remote nature of the role, and the cost of living adjustments relative to the US market, while acknowledging the company has stated "Competitive salary in USD".

Benefits:

• Competitive salary paid in USD.
• Fully Remote Position: Enjoy the flexibility and autonomy of working from anywhere.
• Opportunity to work with a global team and diverse client base in the life sciences digital marketing sector.
• Potential for professional development and skill enhancement within a growing agency.
• Collaborative work environment with a focus on innovation and user experience.

Working Hours: The role is designated as Full-Time, typically implying approximately 40 hours per week. Given the remote nature and international client base, flexibility may be required to accommodate overlapping working hours for collaboration, but core working hours will likely align with standard business expectations.

📝 Enhancement Note: The salary estimate is based on general market data for UX/UI Designers with mid-senior level experience in regions with a lower cost of living compared to major US tech hubs, while still reflecting the value of the skills and the USD compensation. The primary benefit highlighted is the fully remote nature and USD salary, which are significant draws for international talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within Digital Marketing and Staffing/Recruiting, specifically focusing on connecting talent with companies. Paired acts as an intermediary, leveraging recruitment expertise to match skilled professionals with clients needing specialized roles. The client they serve is in Life Science Digital Marketing.

Company Size: Paired operates as a global staffing and recruiting agency. While the exact size of Paired isn't specified, such agencies often range from small, specialized boutiques to larger, multinational organizations. The client being served is described as a "global team of life science digital marketing experts," suggesting a medium to large-sized, established marketing entity.

Founded: Paired's founding date is not provided, but its mission to "provide great jobs to talented people, no matter where they are located" suggests a modern, globally-focused approach to employment. The client's focus on life sciences digital marketing implies a company established enough to provide specialized services within a complex industry.

Team Structure:

• The UX/UI Designer will likely be part of a broader marketing or digital team within the client company. This team might include marketing strategists, content creators, SEO specialists, developers, and project managers.
• Reporting structures are typically hierarchical, with the designer reporting to a Marketing Manager, Creative Director, or Head of Digital.
• Cross-functional collaboration is a core requirement, necessitating strong working relationships with marketing strategists to understand campaign goals and with developers to ensure design feasibility and implementation.

Methodology:

• Data Analysis & Insights: Design decisions will be informed by website analytics, user behavior data, A/B testing results, and conversion metrics.
• Workflow Planning & Optimization: Focus on designing efficient user journeys and optimizing existing workflows to improve conversion rates and user satisfaction.
• Automation & Efficiency: While not directly responsible for automation, the designer's work on landing pages and forms will support marketing automation efforts.

Company Website: https://paired.com/ (for Paired, the staffing agency)

📝 Enhancement Note: The dual nature of the employer (Paired, the agency) and the client (Life Science Digital Marketing Experts) is crucial. Candidates will be employed by Paired but will work for their client. This means understanding the agency's operational model and the client's specific industry and marketing needs is important.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior Level within the UX/UI design discipline, specifically tailored for a marketing context. It requires a professional who can independently manage design projects from conception to implementation, applying strategic thinking to achieve marketing objectives. The responsibilities extend beyond pure aesthetics to encompass conversion optimization and lead generation, which are critical GTM functions.

Reporting Structure: The UX/UI Designer will likely report to a Marketing Lead, Creative Director, or a Digital Marketing Manager within the client organization. This individual will oversee the strategic direction of marketing campaigns and digital assets. Close collaboration will occur with developers and other marketing specialists.

Operations Impact: The impact of this role is directly tied to revenue generation and lead acquisition. By designing effective websites, landing pages, and eCommerce experiences, the UX/UI Designer directly influences conversion rates, customer acquisition costs (CAC), and ultimately, the client's sales pipeline and revenue growth. Their work is a critical component of the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-rate optimization (CRO), B2B marketing design, or specific CMS platforms like HubSpot.
• Leadership: Potentially move into a Senior UX/UI Designer role, Lead Designer, or even a Design Manager position, overseeing a team or larger projects.
• Skill Expansion: Develop skills in areas like marketing analytics, A/B testing strategy, or front-end development to become a more versatile digital asset creator.
• Industry Exposure: Gain extensive experience within the life sciences sector, a high-growth and specialized industry.

📝 Enhancement Note: The "Operations Impact" section emphasizes the role's contribution to business metrics, which is a key differentiator for operations-focused roles. The growth opportunities highlight a clear career path for a designer who excels in a marketing and GTM context.

🌐 Work Environment

Office Type: This is a Fully Remote position. There is no physical office requirement associated with this role.

Office Location(s): The role is based in Uruguay but serves a US-based client. This implies that while the employee is located in Uruguay, the operational context and primary stakeholders are in the United States.

Workspace Context:

• Remote Flexibility: The primary workspace is the employee's chosen remote location, offering significant autonomy.
• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Microsoft Teams, Zoom) for communication and project management.
• Design & Development Tools: Access to industry-standard design software (Figma) and development environments will be crucial for daily tasks.
• Asynchronous Communication: Given the international nature, proficiency in asynchronous communication is key, alongside scheduled video calls for real-time collaboration.

Work Schedule: As a Full-Time role (approx. 40 hours/week), the schedule will be structured. However, remote positions often offer some flexibility. It may be necessary to align with specific core hours for team meetings or client interactions, particularly with US-based teams, requiring awareness of different time zones.

📝 Enhancement Note: The fully remote nature from Uruguay for a US-based client necessitates strong self-discipline, excellent time management, and robust asynchronous communication skills. The "Workspace Context" points towards a digitally-driven environment where effective use of collaboration tools is paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Paired or the client's HR/recruiting team to assess basic qualifications.
• Portfolio Review & Technical Interview: A deeper dive into your portfolio with a hiring manager or senior designer. Expect to discuss your design process, rationale behind key decisions, and how you've achieved specific outcomes (e.g., improved conversion rates). You will likely be asked to present 1-2 case studies in detail.
• Skills Assessment/Design Challenge: You might be given a small design challenge or asked to critique an existing website/landing page, focusing on UX/UI improvements and conversion strategies.
• Cultural Fit & Collaboration Interview: An interview with potential team members (marketing strategists, developers) to assess your collaboration style, communication skills, and alignment with the team's working methods.
• Final Interview: A concluding interview with a senior leader to discuss overall fit, expectations, and answer any final questions.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate how your design work contributed to business objectives like lead generation, conversion rates, or user engagement. Quantify results whenever possible.
• Showcase Process: Detail your thought process for each project – from understanding requirements and user research to ideation, iteration, and final execution. Explain why you made certain design choices.
• Figma Expertise: Ensure your portfolio highlights your proficiency with Figma, showcasing complex prototypes, design systems, or intricate UI elements you've created.
• Web-Centric Examples: Select projects that are most relevant to website, landing page, and eCommerce design, as this is the primary focus of the role.
• B2B & CRO Emphasis: If you have experience with B2B marketing or conversion rate optimization, make sure these projects are prominently featured.

Challenge Preparation:

• Analyze & Critique: Practice analyzing existing websites and landing pages from a UX/UI and conversion perspective. Identify strengths, weaknesses, and propose actionable improvements.
• Time Management: If given a design challenge, practice working within a time constraint to produce a clear, well-reasoned solution.
• Communication: Prepare to articulate your thought process and design rationale clearly and concisely, as if presenting to stakeholders with varying levels of design understanding.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to not only show their design skills but also their understanding of marketing objectives and their ability to measure and articulate impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaborative design work. Expect to use it extensively.
• Design Systems: Experience creating, maintaining, or working within established design systems is key for brand consistency and efficient design.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics is crucial for understanding user behavior and website performance.
• User Behavior Tools: Experience with tools like Hotjar, Crazy Egg, or similar for heatmaps, session recordings, and user feedback analysis would be beneficial.

CRM & Automation:

• HubSpot: Experience with HubSpot's page builder and general platform functionalities is a significant plus, indicating the company's likely marketing technology stack.
• Other CMS Platforms: Familiarity with other Content Management Systems (e.g., WordPress, Webflow) and their page builders is also valuable.

Development Related:

• HTML, CSS, JavaScript: A working knowledge is required for effective collaboration with developers and understanding implementation constraints.

📝 Enhancement Note: Figma is explicitly mentioned as the primary design tool. The inclusion of HubSpot as a "good to have" suggests that familiarity with this popular marketing automation platform will provide a competitive edge. The requirement for HTML/CSS/JS knowledge emphasizes the need for a designer who understands the technical aspects of web development.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value will be designing with the end-user in mind, ensuring intuitive and satisfying experiences.
• Data-Driven Decision Making: Design choices are expected to be supported by user data, analytics, and performance metrics rather than solely subjective preferences.
• Conversion Focus: A strong emphasis on designing for measurable business outcomes, particularly lead generation and sales conversion.
• Collaboration & Communication: Open communication and effective collaboration with marketing, development, and project management teams are vital for success.
• Efficiency & Optimization: A drive to continuously improve designs and processes to enhance user experience and achieve marketing goals more effectively.

Collaboration Style:

• Cross-Functional Integration: The designer will need to work closely with marketing strategists to align designs with campaign objectives and with developers to ensure seamless implementation.
• Feedback Exchange: An environment that encourages constructive feedback during design reviews and iterative development cycles.
• Knowledge Sharing: Willingness to share design best practices and insights with team members to foster a culture of learning and continuous improvement.

📝 Enhancement Note: The values emphasize a results-oriented approach, where design is a tool to achieve specific marketing and business objectives. Collaboration is highlighted as essential, particularly in a remote, cross-functional setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Business Goals: Effectively translating abstract marketing objectives into concrete, user-friendly design solutions that drive measurable business impact.
• Remote Collaboration: Maintaining strong communication and collaboration with a distributed team across different time zones.
• Balancing Aesthetics and Performance: Ensuring designs are visually appealing while also optimizing for speed, usability, and conversion rates.
• Adapting to Evolving Marketing Trends: Staying current with digital marketing best practices, UX trends, and new design technologies.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to learn and apply advanced conversion rate optimization strategies.
• HubSpot Specialization: Deepen expertise in HubSpot's design and marketing capabilities.
• Life Sciences Marketing Nuances: Gain specialized knowledge in designing for the life sciences industry, a complex and regulated sector.
• Cross-Functional Skill Development: Exposure to marketing strategy, SEO, and front-end development principles to broaden skill sets.

📝 Enhancement Note: The challenges presented are typical for a UX/UI role in a marketing context, requiring a blend of creative talent and business acumen. The growth opportunities are specific to the industry and the role's focus on marketing operations and digital strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved lead generation. What was your process, and what were the key elements you focused on?" (Focus on process, metrics, and rationale)
• "How do you approach balancing user needs with business objectives in a marketing context?" (Look for an understanding of conversion goals and user-centricity)
• "Walk us through a complex website design project from your portfolio. What were the biggest challenges, and how did you overcome them?" (Prepare to present a case study in detail)

Company & Culture Questions:

• "What interests you about working for a digital marketing client in the life sciences industry?" (Research the industry and the client's market position)
• "How do you approach collaboration with developers and marketing strategists, especially in a remote setting?" (Highlight communication strategies and experience with cross-functional teams)
• "What are your thoughts on design systems and brand consistency in a marketing agency environment?" (Show an understanding of scalable design practices)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly state the problem, your role, the solution, and the results. Use a storytelling approach.
• Highlight Metrics: Emphasize quantifiable outcomes (e.g., increase in conversion rate by X%, reduction in bounce rate by Y%).
• Showcase Figma Work: Be ready to demonstrate specific Figma features or workflows you used, such as complex prototyping or component management.
• Explain Your 'Why': Be prepared to articulate the reasoning behind your design decisions, linking them back to user needs and business goals.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating how design skills translate into tangible business results. Candidates need to be ready to discuss their process, showcase their portfolio effectively, and articulate their understanding of marketing objectives and conversion optimization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Curate Your Portfolio: Select 2-3 of your most relevant web design projects (landing pages, websites, eCommerce) that showcase your UX/UI process, conversion optimization efforts, and impact on lead generation. Ensure these are easily accessible online (e.g., personal website, Behance, PDF).
• Tailor Your Resume: Highlight your experience with Figma, HTML/CSS/JavaScript, B2B marketing design, conversion optimization, and any experience with HubSpot or similar CMS platforms. Quantify achievements wherever possible.
• Prepare Your Presentation: Practice walking through your selected portfolio projects, focusing on your design process, problem-solving skills, and measurable outcomes. Be ready to discuss your rationale for design decisions.
• Research the Industry: Familiarize yourself with the life sciences digital marketing landscape and Paired's role as a staffing agency to understand the context of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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