UX/UI Designer - Diseño conversacional

📍 Job Overview

Job Title: UX/UI Designer - Conversational Design
Company: Pasiona Consulting
Location: Hybrid (Remote with periodic on-site visits to Sant Cugat del Vallès, Spain)
Job Type: Full-time
Category: UX/UI Design, Product Design, Conversational Design
Date Posted: September 29, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Design intuitive and user-centric digital experiences for web and mobile platforms, leveraging a strong foundation in UX/UI principles.
• Lead comprehensive UX research initiatives, including user interviews, usability testing, and data analysis, to drive informed design decisions and product strategy.
• Develop and maintain sophisticated design systems, ensuring consistency, scalability, and efficient implementation across diverse digital products.
• Integrate cutting-edge conversational design principles to enhance user interaction through chatbots and voice interfaces, aligning with business objectives.
• Collaborate closely with cross-functional teams, including development, product management, and marketing, to ensure seamless design implementation and project success.

📝 Enhancement Note: This role is explicitly for a UX/UI Designer with a specialization in Conversational Design, indicating a focus on AI-driven interactions and natural language interfaces. The hybrid work model requires on-site presence in Sant Cugat del Vallès, Spain, for specific collaboration needs, differentiating it from fully remote positions.

📈 Primary Responsibilities

• Design comprehensive user flows, wireframes, mockups, and interactive prototypes for both web and mobile applications, primarily using Figma.
• Conduct in-depth UX research, including user interviews, usability testing, heat mapping, and data analysis, to gather actionable insights and validate design concepts.
• Lead the development and ongoing maintenance of robust design systems, ensuring brand consistency and product scalability.
• Design conversational interfaces, such as chatbots and voice assistants, optimizing user interaction and achieving business goals through natural language processing.
• Utilize data analytics from tools like Google Analytics and Hotjar to inform design decisions, improve user engagement, and drive conversion rates.
• Collaborate effectively with engineering, product, and marketing teams to translate design concepts into functional and user-friendly products.
• Present and articulate design rationales, research findings, and strategic recommendations clearly and persuasively to stakeholders.
• Proactively identify opportunities for design innovation and process improvement within the product development lifecycle.
• Adapt to evolving project requirements, timelines, and priorities in a dynamic, fast-paced environment.

📝 Enhancement Note: The responsibilities emphasize a blend of core UX/UI design, strategic UX research, and specialized conversational design. The requirement to "lead UX research" and "contribute to the maintenance and evolution of design systems" points to a mid-level role with significant ownership and strategic input.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often beneficial for foundational understanding.

Experience: Minimum of 2 years of dedicated experience in UX/UI design, with a proven track record of successful project delivery.

Required Skills:

• Figma Proficiency: Advanced mastery of Figma for creating interactive prototypes, managing design systems, and collaborative design workflows.
• UX Research Expertise: Demonstrated experience in conducting user interviews, usability testing, persona development, journey mapping, and data analysis.
• Design Systems Development: Proven ability to create, implement, and maintain scalable design systems.
• Conversational Design Principles: Understanding of conversational AI, chatbot design, user-agent interaction, and natural language interfaces.
• Data-Driven Design: Familiarity with using data analytics tools (e.g., Google Analytics, Hotjar) to inform design decisions and measure impact.
• Cross-Functional Collaboration: Strong ability to work effectively with developers, product managers, and other stakeholders.
• Problem-Solving: Excellent analytical and critical thinking skills to address complex design challenges.
• Communication Skills: Clear and persuasive verbal and written communication, with the ability to present design rationale effectively.
• Autonomy & Proactivity: Capacity to work independently, manage priorities, and take initiative.
• Adaptability: Flexibility to adjust to changing project needs and a dynamic work environment.

Preferred Skills:

• Proficiency with web analytics tools such as Google Analytics, Hotjar, or similar.
• Experience designing for accessibility (WCAG standards).
• Knowledge of responsive design principles and implementation.
• Familiarity with collaborative tools like Miro, Notion, or similar platforms.
• Fluency in English.

📝 Enhancement Note: The "Minimum 2 years" experience, combined with the expectation to "lead UX research" and "contribute to design systems," positions this as a solid mid-level role. The emphasis on Figma and conversational design suggests a need for specialized, modern skillsets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 real-world UX/UI design projects, with a strong emphasis on process and impact.
• Detailed case studies that illustrate your end-to-end design process, from initial research and ideation to final implementation and iteration.
• Examples of interactive prototypes created in Figma, demonstrating user flows and interactive elements.
• Evidence of your contribution to or creation of design systems, highlighting consistency and scalability.
• Projects that demonstrate your application of UX research methodologies and how user insights informed your design decisions.
• Specific examples of conversational design projects or contributions, showcasing your ability to design engaging chatbot or voice interfaces.

Process Documentation:

• Clearly articulate the problem statement, user needs, and business objectives for each project presented in your portfolio.
• Document the UX research methods employed, the insights gained, and how these insights directly influenced design choices.
• Showcase the iterative design process, including wireframing, prototyping, user testing, and subsequent refinements.
• Demonstrate the implementation of design systems and how they contributed to efficiency and consistency.
• Quantify the impact of your designs where possible, using metrics related to user engagement, conversion rates, task completion, or satisfaction.

📝 Enhancement Note: A strong portfolio is critical. The emphasis on "real projects," "end-to-end design process," and "quantifying impact" suggests the need for detailed case studies that go beyond just visual aesthetics, focusing on problem-solving and measurable results.

💵 Compensation & Benefits

Salary Range: For a UX/UI Designer with 2-5 years of experience in Barcelona, Spain, the estimated annual salary range is €30,000 to €45,000. This estimate is based on industry benchmarks for mid-level design roles in major Spanish tech hubs, considering the hybrid work arrangement and specialized skills in Figma and conversational design.

Benefits:

• Collaborative and dynamic work environment focused on personal and professional growth.
• Opportunities for learning and experimenting with emerging technologies like conversational design and data analytics.
• Involvement in challenging projects with real-world impact.
• "BENEFICIOS PASIONA" (Specific details would need to be confirmed with the employer, but typically include professional development, health insurance, flexible working arrangements, and team events).
• Hybrid work model offering flexibility.

Working Hours: The standard working hours are 40 hours per week, with a hybrid arrangement that includes remote work and 2 days per month on-site at the client's office in Sant Cugat del Vallès.

📝 Enhancement Note: The salary range is an estimate for the Barcelona region. "BENEFICIOS PASIONA" is a placeholder; candidates should inquire for specific details. The hybrid nature with mandatory on-site days is a key aspect of the work arrangement.

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🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting. Pasiona Consulting likely operates within the broader tech sector, providing digital transformation and consulting services to various clients. This means the role will involve working on diverse projects across different industries. Company Size: While not explicitly stated, Personio's typical client base suggests Pasiona Consulting is likely a medium to large-sized firm with a significant number of employees, indicating a structured yet potentially agile operational environment. Founded: The founding date is not provided, but the company's presence on Personio suggests it is an established entity with a professional HR and recruitment process.

Team Structure:

• The UX/UI Designer will likely be part of a design team or a product development team, working closely with other designers, product managers, and developers.
• Reporting structure will likely be to a Design Lead or Head of Product/Design.
• Cross-functional collaboration is a core aspect, involving frequent interaction with client stakeholders and internal project teams.

Methodology:

• Data-Driven Design: Emphasis on using analytics and user research to inform design decisions.
• Agile Methodologies: Likely to follow agile or similar iterative development processes, requiring flexibility and rapid adaptation.
• User-Centric Approach: Core to the UX/UI discipline, ensuring user needs are at the forefront of all design efforts.
• Collaborative Design: Encouraging teamwork and knowledge sharing among team members.

Company Website: https://pasiona.com/

📝 Enhancement Note: Pasiona Consulting is a consulting firm, meaning the UX/UI Designer will work on client-facing projects. This implies a need for strong client communication skills and the ability to adapt to different client environments and project scopes.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UX/UI Designer role. It requires independent work on design tasks, leadership in specific areas like UX research and design systems, and the ability to mentor junior designers if applicable. It's a step beyond an entry-level position, demanding a solid portfolio and proven ability to execute complex design projects.

Reporting Structure: The role likely reports to a Design Manager, a Senior Product Manager, or potentially a CTO/Head of Technology, depending on the team structure within Pasiona Consulting or its clients. Collaboration will be extensive with development teams and product owners.

Operations Impact: The UX/UI Designer's impact is crucial for user adoption, customer satisfaction, conversion rates, and ultimately, the success of the digital products and services developed. By improving user experience and implementing intuitive interfaces, the role directly contributes to business growth and client satisfaction for Pasiona Consulting's clients.

Growth Opportunities:

• Specialization: Deepen expertise in Conversational Design, AI-driven interfaces, or advanced UX research techniques.
• Leadership: Progress to a Senior UX/UI Designer, Design Lead, or Product Design Manager role, overseeing teams and strategic design initiatives.
• Skill Expansion: Develop expertise in related areas such as UX strategy, service design, or front-end development basics.
• Client Management: Gain experience in client-facing roles, leading design consultations and presentations.
• Industry Exposure: Work on a diverse range of projects across various industries, broadening professional experience.

📝 Enhancement Note: The growth path suggests opportunities to specialize in a high-demand area like conversational design or move into leadership roles within a consulting framework.

🌐 Work Environment

Office Type: Hybrid. The role is primarily remote but requires periodic on-site presence at the client's headquarters in Sant Cugat del Vallès, Spain (approximately twice a month). This suggests a model that balances remote flexibility with in-person collaboration and client engagement.

Office Location(s): The primary client location requiring on-site visits is Sant Cugat del Vallès, Barcelona, Spain. Specific details about Pasiona Consulting's own office locations are not provided, but the remote aspect implies flexibility in the candidate's primary residence.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to foster collaboration, with on-site days dedicated to team meetings, workshops, and brainstorming sessions.
• Tools & Technology: Candidates will utilize industry-standard design tools like Figma, and potentially collaborate using platforms like Miro and Notion. Access to analytics and research tools will be provided as needed for projects.
• Team Interaction: Opportunities for interaction will occur through regular virtual meetings, Slack/Teams communication, and scheduled in-person sessions at the client's office.

Work Schedule: Standard working hours are 40 hours per week. The hybrid nature allows for remote flexibility, with mandatory on-site attendance for approximately two days per month. This schedule requires effective time management and coordination for both remote and on-site responsibilities.

📝 Enhancement Note: The hybrid requirement means candidates must be willing and able to travel to Sant Cugat del Vallès for client meetings. This is a key consideration for remote candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial call to assess basic qualifications, experience, and cultural fit.
• Portfolio Review: Candidates will be asked to present their portfolio, highlighting 2-3 key projects that demonstrate their UX/UI and conversational design skills, problem-solving abilities, and impact. Be prepared to discuss your process, challenges, and outcomes in detail.
• Technical Interview/Case Study: This may involve a design exercise or a more in-depth discussion of design principles and problem-solving approaches. For this role, expect questions related to Figma usage, UX research methodologies, design system creation, and conversational design scenarios.
• Team/Stakeholder Interviews: Interviews with the hiring manager, design team members, product managers, and potentially client representatives to assess collaboration skills and cultural alignment.
• Final Round: May involve a discussion with senior leadership or a final decision-making meeting.

Portfolio Review Tips:

• Structure: Organize your portfolio with clear case studies, each detailing the problem, your role, the process, the solution, and the results.
• Focus: Highlight projects that specifically showcase your UX/UI skills, experience with Figma, UX research capabilities, and any conversational design work.
• Quantify Impact: Use metrics whenever possible to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).
• Process Articulation: Be ready to walk through your design process step-by-step, explaining your rationale for key decisions and the tools you used.
• Conversational Design Emphasis: If you have specific conversational design projects, ensure they are prominently featured and clearly explain the challenges and solutions.

Challenge Preparation:

• Design Exercise: Practice solving design problems under timed conditions, focusing on user-centricity, efficiency, and clear communication of your thought process.
• Figma Skills: Be prepared to demonstrate advanced Figma features, including component usage, auto layout, prototyping, and collaboration tools.
• UX Research Scenarios: Think about how you would approach user research for a new feature or product, including methodology, participant recruitment, and analysis.
• Conversational Design Challenges: Consider how you would design a chatbot for a specific user need or improve an existing voice interface.

📝 Enhancement Note: The emphasis on a portfolio with detailed case studies and the ability to articulate the design process is paramount for this role. Expect to actively present and defend your work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Advanced proficiency is essential.
• UX Research Tools: While not specified, common tools include UserTesting.com, Lookback, Maze, or similar platforms for usability testing and remote research.
• Design System Management: Figma’s features for design systems, potentially supplemented by tools like Zeroheight or Storybook if integrated into client workflows.

Analytics & Reporting:

• Data Analytics: Familiarity with data analysis principles to inform design. Specific tools mentioned as desirable include Google Analytics and Hotjar.
• Reporting Tools: Ability to interpret and present data from analytics platforms to support design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how user data within CRMs or product analytics platforms informs UX decisions is valuable.
• Collaboration Tools: Miro, Notion, Slack, Microsoft Teams, or similar for teamwork and communication.

📝 Enhancement Note: Figma is highlighted as a primary tool. Experience with data analytics and collaboration platforms is also key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring all design decisions prioritize the user experience and needs.
• Collaboration: A strong emphasis on working effectively within cross-functional teams and with clients.
• Data-Driven Decision Making: Using research and analytics to guide design choices rather than relying solely on intuition.
• Continuous Learning: Encouraging a proactive approach to learning new design techniques, tools, and emerging areas like conversational AI.
• Problem-Solving: A culture that embraces challenges and seeks innovative solutions through design.
• Adaptability & Proactivity: Valuing individuals who can adapt to change and take initiative.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with developers, product managers, and potentially marketing or business analysts, requiring clear communication and shared understanding.
• Iterative Feedback: A process that likely involves regular design reviews and feedback sessions from peers, stakeholders, and users.
• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings, especially in areas like conversational design and new tools.

📝 Enhancement Note: The emphasis on collaboration, data-driven approaches, and continuous learning aligns with modern tech and consulting environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that satisfy users while meeting client objectives and technical constraints.
• Mastering Conversational Design: Continuously evolving skills in designing natural, effective, and engaging conversational interfaces, which is a rapidly developing field.
• Adapting to Diverse Client Projects: Quickly understanding new project contexts, user bases, and business requirements in a consulting setting.
• Hybrid Work Management: Effectively managing time and collaboration between remote work and required on-site visits to Sant Cugat del Vallès.
• Staying Current: Keeping pace with rapid advancements in UX/UI tools, methodologies, and AI-driven design trends.

Learning & Development Opportunities:

• Specialization in Conversational AI: Deepening expertise in designing for chatbots, voice assistants, and other AI-powered interactions.
• Advanced UX Research: Opportunities to lead and refine complex UX research projects.
• Design System Mastery: Developing advanced skills in creating and managing comprehensive design systems.
• Client Consulting Skills: Enhancing abilities in stakeholder management, presentation, and strategic design consultation.
• Industry Conferences & Training: Potential for Pasiona Consulting to sponsor attendance at relevant design conferences or specialized training programs.

📝 Enhancement Note: The role offers significant opportunities to grow in specialized, high-demand areas like conversational design and client-facing consulting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX research to significantly influence a product decision. What was the outcome?" (Focus on your process, data interpretation, and impact.)
• "How would you approach designing a conversational interface for [specific user task, e.g., booking an appointment, troubleshooting a technical issue]? What are the key considerations?" (Demonstrate understanding of conversational design principles.)
• "Imagine a client wants to improve user engagement on their web platform. What data would you look at, and what design strategies might you propose?" (Showcase analytical thinking and data-driven design.)
• "Walk us through your process for creating or contributing to a design system in Figma." (Highlight your Figma skills and understanding of design system benefits.)

Company & Culture Questions:

• "What interests you about Pasiona Consulting and our approach to design?" (Research the company's website and any case studies.)
• "How do you handle constructive criticism on your designs from team members or stakeholders?" (Focus on your openness to feedback and iterative process.)
• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration?" (Address communication strategies and time management.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative, explaining the problem, your journey, and the resolution.
• Visuals: Use high-quality mockups, wireframes, and prototypes. Avoid overwhelming slides with text.
• Process Clarity: Clearly articulate your steps, decision-making rationale, and the tools used for each project.
• Impact Metrics: Be ready to discuss the quantifiable results of your work and how you measured success.
• Conversational Design Focus: If applicable, dedicate specific time to showcase your conversational design projects, explaining the user flows and interaction design.

📝 Enhancement Note: Be prepared to discuss specific projects in detail, demonstrating not only your design skills but also your strategic thinking, research capabilities, and ability to collaborate within a consulting framework.

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📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided application link on Personio.
• Tailor your Resume: Ensure your resume highlights your 2+ years of UX/UI design experience, proficiency in Figma, experience with UX research, and any conversational design projects. Use keywords from the job description.
• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your skills in UX/UI design, Figma, UX research, and conversational design. Ensure case studies are detailed, demonstrating your process and impact.
• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clear explanations of your process, challenges, and results. Be ready to discuss your conversational design approach.
• Research Pasiona Consulting: Understand their services, client types, and company culture to tailor your application and interview responses. Be prepared to discuss why you're a good fit for a consulting environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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