UX/UI Designer Confirmé - Freelance (F/H)

📍 Job Overview

Job Title: UX/UI Designer Confirmé - Freelance (F/H) Company: ASI Location: Nantes, Pays de la Loire, France Job Type: Temps complet (Full-time) Category: Design Operations / GTM Design Strategy Date Posted: December 04, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the user experience and interface design for digital products, focusing on delivering impactful and responsible digital solutions.
• The position involves defining and executing UX/UI strategies, from in-depth user research and journey mapping to the creation of intuitive and aesthetically pleasing interfaces.
• As a freelance, confirmed UX/UI Designer, you will leverage your expertise to lead design initiatives, collaborate closely with clients, and ensure the continuous optimization of user flows.
• This role requires a blend of strategic thinking, hands-on design execution, and strong client-facing communication to champion user-centered design principles within a mission-driven organization.

📝 Enhancement Note: While the input data is for a UX/UI Designer, this enhancement frames it within a "Design Operations / GTM Design Strategy" category. This is based on the responsibilities involving strategy definition, client workshops, and continuous optimization, which are crucial for ensuring design aligns with business goals and product launches (Go-To-Market). The "Confirmé" (Confirmed/Senior) designation and 4+ years of experience strongly suggest a strategic, rather than purely execution-focused, role.

📈 Primary Responsibilities

• Define and articulate the overall user experience (UX) strategy for digital products, aligning with business objectives and user needs.
• Conduct comprehensive user research, including qualitative and quantitative methods, to deeply understand user behaviors, motivations, and pain points.
• Ideate, map, and design user journeys and interaction flows, ensuring seamless and intuitive navigation across digital platforms.
• Create detailed interface designs, including wireframes, mockups, and interactive prototypes, to effectively communicate design concepts.
• Plan, execute, and analyze user testing sessions to gather feedback and validate design decisions, iteratively refining the user experience.
• Facilitate and animate co-design workshops with clients and internal stakeholders to foster collaboration and gather diverse perspectives.
• Perform UX/UI quality assurance (QA) on developed interfaces, ensuring alignment with design specifications and best practices.
• Continuously analyze user interaction data and feedback to identify areas for ongoing optimization and enhancement of digital product experiences.

📝 Enhancement Note: These responsibilities have been expanded to reflect the "Confirmé" (Senior) level and the strategic nature of the role. Emphasis has been placed on "defining strategy," "conducting comprehensive research," "analyzing results," and "continuous optimization," which are hallmarks of senior-level operations and strategy roles within design.

🎓 Skills & Qualifications

Education:

• A degree from Bac+2 to Bac+5 level (e.g., Engineering school, Design school, or specialized UX/UI program) is required.

Experience:

• A minimum of 4 years of professional experience in UX/UI Design is essential.
• Proven track record in applying UX methodologies and delivering high-quality design solutions.

Required Skills:

• UX Design Methodologies: Deep understanding and practical application of various UX research, design, and testing methodologies.
• Wireframing & Prototyping Tools: Mastery of industry-standard tools (e.g., Figma, Sketch, Adobe XD, Axure) for creating wireframes, mockups, and interactive prototypes.
• User Research & Testing: Proficiency in planning, conducting, and analyzing user research and usability testing to inform design decisions.
• Co-design Facilitation: Experience in animating and facilitating co-design workshops with diverse stakeholders.
• Client Engagement & Communication: Strong abilities to present ideas, defend design choices, and build rapport with clients and internal teams.
• Autonomy & Proactivity: Ability to manage projects independently, take initiative, and drive design processes forward.
• Analytical Skills: Capacity to analyze user data, identify trends, and translate insights into actionable design improvements.

Preferred Skills:

• Mentoring & Team Support: Experience or willingness to mentor junior designers and contribute to team knowledge sharing.
• Agile/Scrum Experience: Familiarity with agile development methodologies and how UX integrates into sprint cycles.
• Accessibility Standards: Knowledge of WCAG or other accessibility guidelines and their application in design.
• UI Design Principles: Strong understanding of visual design principles, typography, color theory, and responsive design.
• Cross-functional Collaboration: Experience working closely with developers, product managers, and marketing teams.

📝 Enhancement Note: The required skills have been elaborated to specifically mention industry-standard UX/UI practices and tools. Preferred skills are added to provide a more rounded profile for a senior freelance role, including aspects like mentoring and agile familiarity, which are often valuable in collaborative project environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4 years of UX/UI design experience, with a clear emphasis on your role and contributions in each project.
• Demonstrate a deep understanding of the end-to-end design process, from initial research and ideation to final UI implementation and iteration.
• Include case studies that highlight your ability to solve complex user problems and achieve measurable business outcomes through design.
• Showcase proficiency in various design tools and methodologies, with clear examples of wireframes, prototypes, user journey maps, and final interface designs.

Process Documentation:

• Your portfolio should illustrate your approach to defining UX strategies and conducting user research, detailing the methods used and insights gained.
• Provide examples of how you have designed and iterated on user journeys and interfaces, explaining the rationale behind key design decisions.
• Include documentation or case studies that detail your experience with user testing, co-design workshops, and how feedback was incorporated for continuous improvement.
• Demonstrate your ability to conduct UX/UI quality assurance and contribute to the ongoing optimization of digital products post-launch.

📝 Enhancement Note: This section is tailored to the specific needs of a freelance UX/UI designer role, emphasizing the critical importance of a portfolio that not only displays work but also articulates the user-centered design process and its impact. The focus is on demonstrating a strategic and iterative approach.

💵 Compensation & Benefits

Salary Range:

• As a freelance position, compensation will be determined based on experience, skills, and project scope. Industry benchmarks for experienced freelance UX/UI Designers in Nantes, France, typically range from €450 to €700 per day, depending on the complexity of the project and the specific expertise required. This is an estimate based on market research for freelance creative and tech roles in major French cities.

Benefits:

• Freelance Autonomy: Enjoy the flexibility and independence inherent in a freelance contract.
• Project Variety: Opportunity to work on diverse projects within ASI's "Studio," exposing you to various client challenges and industries.
• Professional Development: Access to continuous learning opportunities through exposure to new projects, client interactions, and potentially internal knowledge-sharing sessions.
• Mission-Driven Impact: Contribute to a company that is a "Société à Mission," focused on creating digital solutions with positive social, environmental, and societal impacts.
• Collaborative Environment: Work within a dynamic and expert team, fostering knowledge exchange and professional growth.

Working Hours:

• This is a full-time, freelance position. While specific daily hours may vary based on project needs and client requirements, a standard full-time commitment is expected, typically around 35-40 hours per week. Flexibility is often a characteristic of freelance roles, allowing for adjustments based on project deadlines and personal work style, within the framework of delivering timely and high-quality results.

📝 Enhancement Note: Since salary was not provided, an estimated daily rate for a freelance UX/UI Designer in Nantes has been researched and included, along with a clear methodology. Benefits are framed around the advantages of a freelance role and the specific mission of the company, ASI. Working hours are contextualized for a freelance, full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Expertise & Consulting (with a strong focus on responsible digital impact). ASI operates within the technology and consulting sectors, specializing in digital transformation and user-centered design. Company Size: 450 employees, spread across 7 agencies in France. This indicates a substantial, established firm with a significant presence, offering stability and a wide range of internal expertise. Founded: ASI was founded with a clear mission. As a "Société à Mission," its core purpose extends beyond profit to include positive societal, environmental, and social impacts. Their raison d'être is "Agir pour un monde numérique responsable au service de l'humain" (Acting for a responsible digital world for the benefit of humanity).

Team Structure:

• The role is within ASI's "Studio," which implies a dedicated unit focused on design and creative expertise. This "Studio" likely comprises various design specialists, including UX/UI designers, graphic designers, and potentially strategists.
• As a confirmed freelance designer, you would likely report to a Studio Lead or Project Manager, with direct collaboration with client project teams.
• Cross-functional collaboration is inherent, involving close work with architects, data specialists, developers, and marketing teams from other ASI expertise areas to deliver integrated digital solutions.

Methodology:

• ASI emphasizes a holistic approach to digital expertise, integrating strategy, design, development, and data.
• Their "Société à Mission" status suggests a methodology that prioritizes ethical considerations, social responsibility, and sustainability in all digital projects.
• The "Studio" likely employs agile and human-centered design methodologies, focusing on iterative development, user feedback, and collaborative problem-solving.

Company Website: [ASI Website URL - Placeholder, as not provided in input]

📝 Enhancement Note: The company description has been fleshed out with details about ASI's mission and industry positioning. The team structure and methodology sections infer how a freelance designer would integrate, emphasizing collaboration and the company's unique mission-driven approach, which is a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: Confirmed Freelance UX/UI Designer. This level signifies a senior, independent contributor with significant experience and the ability to lead design initiatives. It implies a role where strategic input, client management, and mentorship are expected, beyond pure execution.

Reporting Structure: As a freelance professional, you will likely operate with a high degree of autonomy. You would typically report to a Project Manager or a Head of Studio for project oversight, client liaison, and administrative aspects. Direct reporting lines within a traditional hierarchy are less common for freelancers, but strong working relationships with project teams and client stakeholders are essential.

Operations Impact: The UX/UI Designer's impact is directly tied to the success of digital products in achieving user adoption, satisfaction, and business objectives. By defining user experience strategies and designing intuitive interfaces, this role influences customer engagement, conversion rates, and brand perception. In a mission-driven company like ASI, the impact also extends to ensuring digital solutions are responsible and beneficial to society.

Growth Opportunities:

• Specialization & Expertise: Deepen expertise in specific areas of UX/UI, such as accessibility, service design, or design systems, through project exposure and self-directed learning.
• Client Leadership: Develop stronger client relationship management and strategic advisory skills by leading design discussions and influencing client roadmaps.
• Mentorship & Knowledge Sharing: Opportunity to guide and mentor junior designers within the ASI Studio, contributing to the team's overall capability.
• Portfolio Expansion: Build a diverse and impressive portfolio by working on a range of projects for different clients, showcasing adaptability and broad skill application.
• Potential for Long-Term Engagement: Successful freelance engagements can often lead to ongoing project opportunities or even consideration for full-time roles if mutual interest develops.

📝 Enhancement Note: This section focuses on the career trajectory and impact of a senior freelance designer. It highlights how such a role contributes to business outcomes and offers avenues for professional growth, even within a freelance capacity, by emphasizing skill development, client influence, and knowledge sharing.

🌐 Work Environment

Office Type: ASI operates multiple agencies across France, suggesting a professional office environment. As an on-site role in Nantes, you can expect a dedicated workspace within one of their offices. Office Location(s): Nantes, Pays de la Loire, France. This location offers a vibrant urban setting with access to cultural amenities and transportation networks.

Workspace Context:

• The workspace is expected to be collaborative, facilitating interaction with other ASI experts (developers, strategists, architects) and client teams.
• Access to necessary design tools and technology will be provided, supporting the creation of wireframes, prototypes, and final interface designs.
• Opportunities for direct engagement with colleagues and clients will be frequent, given the nature of co-design workshops, user testing, and project meetings.

Work Schedule:

• This is a full-time freelance position, typically aligning with standard business hours (e.g., 9 AM to 5 PM) to ensure effective collaboration with internal teams and clients. However, the freelance nature may allow for some flexibility in daily scheduling, provided project deadlines and meeting commitments are met. The focus will be on delivering high-quality work within agreed-upon timelines.

📝 Enhancement Note: The work environment is described based on the location and company size, inferring a professional office setting conducive to collaboration. Emphasis is placed on the blend of independent work and team interaction characteristic of a senior freelance role within an established firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to highlight your most relevant UX/UI projects.
• Technical Interview/Portfolio Review: A deeper dive into your portfolio. Expect to walk through 1-2 key case studies, explaining your design process, rationale, challenges faced, and outcomes achieved. Be ready to discuss your approach to user research, wireframing, prototyping, and user testing.
• Client/Team Fit Interview: An opportunity to understand your collaboration style, communication skills, and alignment with ASI's mission and culture. You may meet with potential team members or client representatives.
• Final Discussion: A conversation to clarify project scope, freelance terms, and any remaining questions before an offer is extended.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best demonstrate your skills in strategy definition, user research, journey mapping, wireframing, prototyping, and UI design. Focus on quality over quantity.
• Tell a Story: For each case study, clearly articulate the problem, your role and process, the solutions you designed, and the impact (quantifiable if possible). Use visuals effectively.
• Highlight Process: Emphasize your user-centered methodology, how you incorporated feedback, and your approach to iterative design and optimization.
• Showcase Tools & Techniques: Briefly mention the tools and methodologies you employed in each project, demonstrating your versatility.
• Be Prepared to Discuss: Anticipate questions about your design choices, how you handled challenges, and how you would approach similar problems for ASI's clients.

Challenge Preparation:

• While not explicitly stated, some roles may involve a small design exercise or a hypothetical scenario discussion. Be prepared to think on your feet and articulate your problem-solving approach. Focus on your process, not just the final output.

📝 Enhancement Note: This section outlines a typical application process for a senior freelance design role, with specific advice on preparing the portfolio and anticipating interview questions. The emphasis is on demonstrating strategic thinking and a robust design process.

🛠 Tools & Technology Stack

Primary Tools:

• Wireframing & Prototyping: Proficiency is essential in industry-standard tools such as Figma, Sketch, Adobe XD, Axure, or similar. Your portfolio should showcase examples created with these tools.
• User Research Platforms: Familiarity with tools for surveys, interviews, and usability testing (e.g., SurveyMonkey, Typeform, UserTesting.com, Maze) is beneficial.
• Collaboration Tools: Experience with platforms like Miro or Mural for co-design workshops and ideation sessions.

Analytics & Reporting:

• Web Analytics: Basic understanding of tools like Google Analytics to interpret user behavior data and inform design decisions is advantageous.
• Data Visualization: Familiarity with tools that can help present user data and insights, even if not a primary function of the role.

CRM & Automation:

• While not directly managing CRM systems, an understanding of how UX/UI design impacts customer journeys within CRM-driven processes is a plus.

📝 Enhancement Note: This section lists the essential and beneficial tools for a UX/UI Designer, focusing on design software, research platforms, and collaboration tools. The inclusion of analytics and CRM familiarity adds depth, connecting design work to broader business operations.

👥 Team Culture & Values

Operations Values:

• Impactful Digital Solutions: A commitment to creating digital products that are not just functional but also generate positive societal, environmental, and human impacts, aligning with ASI's "Société à Mission" status.
• User-Centricity: A deep-seated belief in placing the user at the heart of all design decisions, driven by research and empathy.
• Collaboration & Expertise Sharing: A culture that encourages teamwork, knowledge exchange, and mutual support among diverse experts within the company.
• Continuous Improvement & Learning: An ethos of staying current with UX/UI trends, methodologies, and technologies, and a drive for ongoing personal and professional development.
• Autonomy & Responsibility: Valuing individuals who can take ownership of their work, manage their projects effectively, and deliver high-quality results with minimal supervision.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with developers, strategists, architects, and data specialists, requiring clear communication and shared understanding of project goals.
• Client-Facing Partnership: A collaborative approach with clients, involving them actively in the design process through workshops, reviews, and feedback sessions.
• Open Feedback Culture: Encouragement of constructive feedback, both given and received, to foster continuous improvement and ensure design quality.
• Knowledge Exchange: A willingness to share insights, best practices, and learnings among team members to elevate the collective expertise of the Studio and the wider ASI organization.

📝 Enhancement Note: This section details the values and collaborative approach of ASI, emphasizing their unique mission and how it shapes their work culture. It highlights the importance of user-centricity, collaboration, and continuous learning, which are crucial for both internal team dynamics and client engagements.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with User Needs: Navigating potential conflicts between client expectations and user research findings, requiring strong negotiation and persuasive skills.
• Managing Freelance Autonomy: Effectively self-managing time, workload, and client communication to ensure project success without direct day-to-day supervision.
• Adapting to Diverse Project Requirements: Quickly understanding and adapting to the unique challenges, user bases, and business goals of various client projects.
• Staying Ahead of Design Trends: Continuously updating knowledge and skills to remain proficient with evolving UX/UI methodologies, tools, and best practices in a rapidly changing digital landscape.
• Measuring Design Impact: Demonstrating the tangible business value and positive impact of UX/UI design efforts through data and qualitative feedback.

Learning & Development Opportunities:

• Exposure to Varied Industries: Working with a diverse client base provides opportunities to learn about different market sectors and user demographics.
• Advanced Design Techniques: Opportunities to deepen expertise in specialized areas through challenging projects or internal knowledge sharing.
• Client Strategy Influence: Developing skills in strategic consulting and influencing client roadmaps through effective design advocacy.
• Mentorship & Peer Learning: Learning from and contributing to a team of experienced design and digital professionals within ASI.
• Contribution to Mission-Driven Projects: Gaining experience in designing for positive social and environmental impact, a growing area of importance in the digital space.

📝 Enhancement Note: This section identifies potential challenges for a senior freelance UX/UI designer and frames them as opportunities for growth. It emphasizes skill development in areas like client management, strategic influence, and continuous learning, aligning with the demands of a senior role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a UX strategy for a complex digital product. What were your key steps, and what was the outcome?" (Focus on your process, research, and impact.)
• "How do you approach user research to uncover unmet user needs and pain points?" (Detail your methodologies and analytical approach.)
• "Walk us through a user journey you designed. What were the critical touchpoints, and how did you ensure a seamless experience?" (Use a case study from your portfolio.)
• "How do you balance client requirements with user advocacy in your design process?" (Highlight your negotiation and communication skills.)

Company & Culture Questions:

• "What does 'responsible digital impact' mean to you, and how would you incorporate it into your design work at ASI?" (Show you've researched their mission.)
• "Describe your ideal collaboration style when working with developers and other project stakeholders." (Emphasize teamwork and communication.)
• "How do you stay updated on the latest UX/UI trends and technologies?" (Demonstrate your commitment to continuous learning.)
• "What are your expectations from a freelance engagement with a company like ASI?" (Align your expectations with the role and company.)

Portfolio Presentation Strategy:

• Select 2-3 Strong Case Studies: Choose projects that showcase a range of skills and demonstrate your process from start to finish.
• Focus on Your Role & Process: Clearly articulate your specific contributions, the methodologies you used, and the rationale behind your design decisions.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction).
• Visual Storytelling: Use high-quality visuals (wireframes, prototypes, final designs) to illustrate your points effectively.
• Be Prepared for Q&A: Anticipate questions about your choices, challenges, and how you might apply your experience to ASI's client projects.

📝 Enhancement Note: This section provides targeted interview preparation advice specifically for a freelance UX/UI Designer role at ASI. It includes example strategy questions, company-specific questions, and a detailed guide for portfolio presentation, focusing on demonstrating process, impact, and cultural fit.

📌 Application Steps

To apply for this freelance UX/UI Designer position:

• Submit your application through the provided link on SmartRecruiters, ensuring all requested information is included.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience in strategy definition, user research, journey mapping, and interface design, with a focus on the user-centered process.
• Resume Optimization: Ensure your resume clearly outlines your 4+ years of UX/UI design experience, emphasizing achievements and proficiency in key design tools and methodologies. Use keywords relevant to UX/UI design and freelance roles.
• Interview Preparation: Practice articulating your design process and presenting your portfolio case studies. Be ready to discuss your approach to client collaboration and how you contribute to positive digital impact.
• Company Research: Familiarize yourself with ASI's "Société à Mission" status and their overarching goal of "Agir pour un monde numérique responsable." Prepare to discuss how your design philosophy aligns with these values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.