UX Writing - Pleno 1

📍 Job Overview

Job Title: UX Writing - Pleno 1

Company: EY

Location: Belo Horizonte, Minas Gerais, Brazil

Job Type: Full-time

Category: UX/Product Design, Content Strategy, Digital Marketing Operations

Date Posted: December 19, 2025

Experience Level: Junior to Mid-Level (Pleno)

Remote Status: On-site

🚀 Role Summary

• This role focuses on crafting compelling and user-centered written content for digital products, with a particular emphasis on chatbot interactions.

• It involves a blend of UX Writing, copywriting, and user research to ensure content effectively meets user needs and business objectives.

• The position requires proficiency in design and collaboration tools, as well as foundational knowledge of AI chatbot platforms.

• Success in this role hinges on a creative, inquisitive, and engaged approach to problem-solving within a dynamic, technology-driven environment.

📝 Enhancement Note: The "Pleno 1" designation in the job title typically indicates a mid-level position in the Brazilian job market, suggesting 1-3 years of relevant experience. The role's focus on "transformar pesquisas em soluções inovadoras" and application in "uma das maiores instituições financeiras do país" points towards a significant impact on user experience within a large, established organization. This is not a typical Revenue Operations or Sales Operations role, but it shares operational aspects related to content strategy and user journey optimization within a product development context.

📈 Primary Responsibilities

• Develop and write clear, concise, and engaging content for user interfaces across applications, websites, and internal/external communications, with a specific focus on chatbot dialogue and user flows.

• Apply copywriting techniques, persuasive writing, and digital marketing principles to create content that guides users, drives engagement, and achieves desired outcomes within digital products.

• Plan, execute, and analyze qualitative and quantitative user research (e.g., interviews, questionnaires, User Acceptance Testing - UAT) to deeply understand user needs, pain points, and motivations.

• Synthesize research findings into actionable insights and recommendations for content improvement, user experience enhancements, and product innovation.

• Collaborate closely with UX/UI designers, product managers, developers, and other stakeholders to ensure content is integrated seamlessly with design and functionality.

• Contribute to the development and maintenance of content style guides, tone of voice guidelines, and best practices for UX Writing within the organization.

• Stay abreast of emerging trends in UX, AI, conversational design, and digital marketing to continuously improve content strategies and user experiences.

📝 Enhancement Note: While not a direct Revenue Operations role, the responsibilities around understanding user needs, optimizing user journeys through content, and contributing to product innovation have indirect operational impacts on customer acquisition, retention, and overall user satisfaction, which can influence revenue. The emphasis on UAT and analyzing data for improvements aligns with operational efficiency principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Marketing, Communication, or a related field.

Experience:

• Demonstrated experience as a UX Writer, Content Designer, Copywriter, or similar role, with a portfolio showcasing relevant work.

• Experience in planning and conducting user research (qualitative and quantitative) and translating findings into actionable content strategies.

Required Skills:

• UX Writing & Content Design: Proven ability to craft user-centered copy that is clear, concise, engaging, and aligned with brand voice and user needs.

• Copywriting & Persuasive Writing: Skill in using language to influence, guide, and convert users effectively.

• User Research: Proficiency in planning and conducting user interviews, surveys, and usability testing; ability to analyze and synthesize qualitative and quantitative data.

• Figma & FigJam: Hands-on experience using these design and collaboration tools for content placement, prototyping, and team ideation.

• Digital Marketing Fundamentals: Understanding of how content contributes to digital marketing objectives and user acquisition funnels.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with diverse teams.

• Problem-Solving: Strong analytical and critical thinking skills to identify user challenges and propose effective content solutions.

Preferred Skills:

• Conversational Design: Experience in designing conversational flows and writing dialogue for chatbots and virtual assistants.

• Basic AI/Chatbot Platform Knowledge: Familiarity with platforms like IBM Watson or Dialogflow, understanding their capabilities and limitations for content integration.

• Behavioral Economics: Understanding of principles that influence user behavior and decision-making.

• SEO Best Practices: Awareness of how content impacts search engine visibility.

• A/B Testing: Experience with A/B testing content variations to optimize performance.

📝 Enhancement Note: The "Pleno" level implies a need for practical, demonstrable skills rather than purely theoretical knowledge. The emphasis on Figma/FigJam suggests a design-centric operational workflow. The inclusion of AI platforms like IBM Watson and Dialogflow indicates a forward-looking approach to content operationalization in automated customer interaction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a range of UX Writing projects, including website copy, application interface text, and ideally, examples of conversational design or chatbot scripts.

• Case studies that clearly outline the problem, your role, the process followed, the content solutions developed, and the measurable impact or outcomes achieved.

• Examples showcasing the ability to adapt tone and style for different audiences and platforms.

Process Documentation:

• Showcase an understanding of content design processes, from initial research and ideation through to content creation, review, and implementation.

• Demonstrate familiarity with user journey mapping and how UX Writing contributes to optimizing each touchpoint.

• Ability to articulate how content is tested, iterated upon, and measured for effectiveness.

• Examples of contributing to or maintaining content style guides and design systems.

📝 Enhancement Note: For a UX Writing role, the "portfolio" is the primary tool for demonstrating operational capability. It's less about traditional operational metrics (like pipeline velocity) and more about the effectiveness of communication in driving user behavior and satisfaction. The "process" here refers to the content design lifecycle.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health and dental insurance plans.

• Meal vouchers and/or food allowances.

• Life insurance coverage.

• Professional development programs and training opportunities.

• Potential for participation in EY's global network and diverse employee resource groups.

• Access to wellness programs and mental health support.

• Opportunities for career advancement within EY's structured career paths.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with potential for some flexibility depending on team and project needs. The role is primarily on-site.

📝 Enhancement Note: Salary estimates are based on typical Brazilian market rates for a mid-level (Pleno) professional in creative/digital fields in major metropolitan areas like Belo Horizonte, considering the prestige of a company like EY. The listed benefits are standard for large corporations in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting, Assurance, Tax, Strategy and Transactions, and Technology). EY operates across a wide spectrum of industries for its clients, bringing a diverse perspective to its internal operations.

Company Size: EY is a global leader, employing over 300,000 people worldwide. The Brazilian operations are substantial, making it a large corporate environment.

Founded: Ernst & Young was formed in 1989 through the merger of Ernst & Whinney and Arthur Young. The firm has a long history of professional service and innovation.

Team Structure:

• The UX Writer will likely be part of a broader Digital, Technology, or Product Development team, working within a specific service line or innovation hub.

• Collaboration will occur with UX/UI designers, product managers, developers, researchers, and potentially marketing or communication specialists.

Methodology:

• EY emphasizes a data-driven approach to problem-solving and client service, which extends to its internal operations and digital product development.

• Methodologies like Agile, Design Thinking, and Lean principles are commonly adopted to foster innovation and efficiency.

• A strong focus on continuous improvement and professional development is central to EY's culture.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by professionalism, a commitment to quality, and a global outlook. For an internal operations role, this translates to structured processes, a focus on impact, and opportunities to work on significant projects. The "Pleno" level suggests being integrated into established operational workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a "Pleno" (mid-level) role, indicating a professional who has moved beyond entry-level tasks and can independently manage specific UX Writing responsibilities. They are expected to contribute meaningfully to projects, understand best practices, and begin mentoring junior colleagues or taking ownership of smaller initiatives.

Reporting Structure: The UX Writer will likely report to a UX Lead, Design Manager, Product Manager, or a Digital Transformation Lead. This structure provides guidance while allowing for autonomy in content creation and research execution.

Operations Impact: While not directly managing revenue streams, the UX Writer's impact is crucial for improving user experience, driving adoption of digital tools, enhancing customer satisfaction, and potentially reducing support costs through clear and effective communication. This indirectly supports business growth and operational efficiency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX Writing, conversational design, content strategy, or AI-driven content.

• Leadership Development: Progress to a Senior UX Writer, Lead UX Writer, or Content Strategist role, potentially managing a small team or key projects.

• Cross-Functional Exposure: Gain experience in different product areas or collaborate on broader digital transformation initiatives within EY.

• Industry Certifications: Pursue advanced certifications in UX, Design Thinking, or AI-related fields.

• Global Mobility: Leverage EY's global presence for international project opportunities or assignments.

📝 Enhancement Note: The "Pleno" designation signifies a critical stage for career development. EY's structured approach to talent management likely offers clear pathways for growth, making this role a strong stepping stone for aspiring UX professionals. The impact is measured through user engagement, task completion rates, and satisfaction scores, rather than traditional sales ops KPIs.

🌐 Work Environment

Office Type: This role is designated as On-site, meaning the employee will primarily work from EY's office in Belo Horizonte. This allows for direct collaboration and immersion in the company culture.

Office Location(s): Belo Horizonte, Minas Gerais, Brazil. Specific office address: Av. do Contorno, 6061 - Vila Assunção, Belo Horizonte - MG, 30350-100 (This is an example address, actual EY office location may vary).

Workspace Context:

• The office environment is expected to be professional and collaborative, designed to support teamwork and innovation.

• Access to modern technology, design software, and collaboration tools will be provided.

• Opportunities for informal interactions with colleagues from various departments will foster a dynamic work atmosphere.

Work Schedule:

• A standard 40-hour work week is typical for full-time, on-site positions.

• While the role is on-site, EY often promotes a culture of flexibility where possible, allowing for some adaptation to project demands, but the core expectation is presence in the office.

📝 Enhancement Note: An on-site role at a company like EY in Belo Horizonte suggests a professional, well-equipped office environment conducive to collaborative design work and adherence to corporate standards.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Technical/Skills Interview: An interview focused on UX Writing principles, content strategy, user research methodologies, and proficiency with tools like Figma. This may involve discussing specific projects from your portfolio.

• Case Study/Practical Exercise: You might be given a short task or scenario to demonstrate your writing and problem-solving skills, or asked to present a detailed walkthrough of a key portfolio project.

• Behavioral/Cultural Fit Interview: Questions designed to assess your teamwork, communication style, problem-solving approach, and alignment with EY's values and culture.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your UX Writing skills, research integration, and problem-solving abilities.

• Tell a Story: For each project, clearly articulate the challenge, your specific role and contributions, the process you followed (including research), your content solutions, and the outcomes or impact. Use data and metrics where possible.

• Highlight Process: Emphasize how you used user research, iteration, and collaboration to arrive at your final content.

• Showcase Versatility: Include examples that demonstrate your ability to write for different user needs, product types, and tones of voice.

• Prepare for Questions: Be ready to discuss your design choices, rationale behind specific wordings, and how you handled feedback or challenges.

Challenge Preparation:

• Understand the Context: If given a practical exercise, ensure you fully understand the user problem, target audience, and business goals.

• Focus on Clarity and Conciseness: Apply best practices for UX Writing, prioritizing clear, direct, and user-friendly language.

• Demonstrate Research Thinking: Even without formal research, explain how you would approach understanding the user's needs for the given scenario.

• Consider Accessibility: Think about how your content would cater to users with different abilities.

• Structure Your Response: Organize your thoughts logically, similar to how you would present a portfolio case study.

📝 Enhancement Note: The portfolio is paramount for UX roles. The interview process will heavily scrutinize how candidates approach content creation, user understanding, and collaboration through their work samples. The "Pleno" level implies an expectation of independent work and clear articulation of process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative content placement.

• FigJam: For ideation, brainstorming, user flow mapping, and collaborative workshops.

• Content Management Systems (CMS): Familiarity with systems used to manage website and application content.

• Word Processors & Spreadsheets: For drafting content, organizing research data, and creating simple reports (e.g., Microsoft Word, Google Docs, Excel, Google Sheets).

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Amplitude, or Pendo to understand user behavior and content performance is a plus.

• Survey Tools: Platforms like SurveyMonkey, Typeform, or Google Forms for conducting user surveys.

CRM & Automation:

• Basic AI/Chatbot Platforms: Knowledge of IBM Watson, Dialogflow, or similar platforms for understanding how conversational AI works and where content fits in.

• Collaboration Tools: Microsoft Teams, Slack, or similar for team communication and project management.

📝 Enhancement Note: Proficiency in Figma and FigJam is a hard requirement. Awareness of AI chatbot platforms indicates a need to understand the technical context of the content being created. While not directly "operations" tools in the rev/sales ops sense, these are critical for the operational execution of UX design and content strategy.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding the highest ethical standards in all interactions and content creation, reflecting EY's core values.

• Collaboration: Working effectively with diverse teams to achieve shared goals, valuing input from all disciplines.

• Excellence: Striving for high-quality work, attention to detail, and continuous improvement in content and user experience.

• Creativity & Innovation: Encouraging new ideas, questioning assumptions, and seeking innovative solutions to user challenges.

• Data-Driven Approach: Utilizing user research and analytics to inform content decisions and measure impact.

Collaboration Style:

• Cross-functional Integration: Actively participating in design sprints, product reviews, and team meetings, bridging the gap between content, design, and development.

• Constructive Feedback: Open to giving and receiving feedback to refine content and processes.

• User-Centricity: Ensuring the user's perspective is central to all discussions and decisions.

• Proactive Communication: Keeping stakeholders informed about progress, challenges, and insights.

📝 Enhancement Note: EY's emphasis on integrity and excellence will translate into a professional and results-oriented team culture. The UX team will likely be highly collaborative, with a strong focus on user advocacy and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex business requirements into user-friendly content that also drives desired business outcomes.

• Navigating a Large Corporate Structure: Adapting to established processes and stakeholder dynamics within a global organization.

• Keeping Pace with AI Advancements: Continuously learning about new AI capabilities and how they impact conversational design and UX Writing.

• Measuring Content Impact: Developing robust metrics and reporting to demonstrate the value of UX Writing and content strategy.

Learning & Development Opportunities:

• Advanced UX Writing & Content Strategy: Access to EY's training resources and potentially external courses to deepen expertise.

• AI & Conversational Design: Opportunities to learn about and experiment with AI technologies and their application in user interfaces.

• Design Thinking & Innovation: Participation in workshops and projects focused on creative problem-solving and innovation.

• Mentorship: Guidance from experienced designers, product managers, and leaders within EY.

📝 Enhancement Note: The challenges presented are typical for "Pleno" level roles in large organizations, emphasizing the need for strategic thinking, adaptability, and continuous learning. The growth opportunities are geared towards specialization and leadership within the UX and digital product space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to significantly improve a piece of UX copy. What was the outcome?" (Focus on your process, research methods, and measurable results).

• "How do you ensure your writing is inclusive and accessible for all users?" (Discuss your approach to language, tone, and specific accessibility considerations).

Company & Culture Questions:

• "Why are you interested in working for EY, and specifically in this UX Writing role?" (Research EY's mission, values, and recent projects).

• "How do you approach collaboration with designers and developers?" (Emphasize your communication and teamwork skills).

Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Visuals: Use mockups, screenshots, or links to demonstrate the final product, but keep the focus on the content and your contribution.

• Data: Quantify impact whenever possible (e.g., "increased task completion by X%", "reduced user confusion by Y%").

• Conciseness: Be articulate and to the point; respect the interviewer's time.

• Enthusiasm: Show genuine passion for UX Writing and creating great user experiences.

📝 Enhancement Note: Interview preparation should focus on demonstrating a user-centric mindset, strong writing skills, research capabilities, and collaborative potential. The ability to articulate one's process and the impact of their work through portfolio examples is crucial for this role.

📌 Application Steps

To apply for this UX Writing position:

• Submit your application through the EY Careers portal via the provided URL.

• Tailor Your Resume: Highlight your UX Writing experience, user research involvement, and proficiency with Figma/FigJam. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases relevant UX Writing projects with clear case studies. Be ready to discuss specific examples in detail.

• Research EY's Digital Offerings: Familiarize yourself with EY's digital transformation initiatives, client solutions, and any publicly visible digital products or services.

• Practice Your Pitch: Be ready to clearly articulate your skills, experience, and passion for UX Writing during interviews. Practice presenting your portfolio projects concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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