UX Writer Brazil (Part-time)

📍 Job Overview

Job Title: UX Writer Brazil (Part-time) Company: Amma Family Location: Brazil Job Type: PART_TIME Category: Content Strategy & Operations / UX Content Date Posted: September 10, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Remote Solely

🚀 Role Summary

• This part-time UX Writer role focuses on crafting clear, friendly, and engaging language for a leading mom-to-be and family community app, directly impacting user experience and retention.
• Responsibilities include writing push notifications, onboarding flows, UI texts, emails, and social media content tailored to the Brazilian audience's preferences and cultural nuances.
• The role requires a deep understanding of UX writing principles, mobile application content strategy, and the ability to test and iterate on copy to optimize user engagement.
• Collaboration with an international team in English, utilizing flexible working hours to contribute to a product with a significant mission and a large user base (2 million MAU).

📝 Enhancement Note: While the primary focus is UX Writing, the emphasis on retention, engagement flows, and testing suggests a strong operational component. The role requires understanding how content directly influences user behavior and drives business objectives, aligning it with operations-focused roles in driving user success and product adoption.

📈 Primary Responsibilities

• Develop and write compelling push notifications that effectively surprise, encourage, and guide users to discover new features and content within the app.
• Craft user-centric onboarding flows and in-app page copy that instill confidence and a sense of support in users from their initial interactions.
• Refine UI texts across the mobile application to ensure clarity, conciseness, and cultural appropriateness for the Brazilian market.
• Create engaging email newsletters and social media posts that extend the app's brand voice and community connection beyond the product interface.
• Conduct A/B testing and data analysis on copy variations to identify what resonates best with the target audience, driving improvements in user engagement and retention metrics.
• Collaborate closely with product managers, designers, and marketing teams to ensure content is aligned with product strategy and user needs.
• Maintain and evolve the app's tone of voice, ensuring consistency and personality across all user touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative writing and data-driven optimization. The emphasis on "testing, learning, and improving texts to maximize engagement and retention" points towards an operations mindset focused on measurable outcomes and continuous improvement of the user journey.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communications, Linguistics, Journalism, Marketing, Psychology, or a related field is preferred, demonstrating a strong foundation in language and user behavior.

Experience:

• Proven track record of successfully writing engaging product texts for mobile applications, specifically in areas like push notifications, onboarding sequences, in-app messaging, email campaigns, and social media content.
• Minimum of 2-5 years of experience in UX Writing, Content Design, or a similar role within a digital product environment.
• Demonstrable experience with key product terminology such as onboarding, user retention strategies, engagement flows, and user nudges.

Required Skills:

• Native Portuguese (Brazil): Exceptional command of Brazilian Portuguese, including cultural nuances, slang, and preferred communication styles.
• UX Writing Expertise: Ability to write clear, concise, and supportive microcopy that enhances user experience and guides users effectively through mobile app interfaces.
• Mobile Application Content: Experience creating content specifically for mobile platforms, understanding the unique constraints and opportunities of app interfaces.
• Content Strategy Fundamentals: Understanding of how content contributes to user engagement, retention, and overall product success.
• Testing and Iteration: Proven ability to test copy variations, analyze results, and iterate on content based on user feedback and performance data.
• Cross-functional Collaboration: Skill in working effectively with designers, product managers, and other stakeholders to achieve content goals.

Preferred Skills:

• Health Tech or Family Tech Familiarity: Prior experience or a strong interest in the health tech or family tech sectors, understanding the sensitive nature and specific communication needs of these domains.
• Upper-Intermediate English: Ability to communicate effectively in English for team collaboration, understanding project requirements, and sharing best practices.
• SEO/ASO Knowledge: Basic understanding of how to optimize content for search engines and app store visibility.
• Familiarity with Analytics Tools: Experience using tools to track content performance and user engagement.

📝 Enhancement Note: The requirement for Native Portuguese combined with Upper-Intermediate English indicates a need for localized expertise while also being able to integrate into an international team. The "health tech or family tech projects" preference suggests a need for empathy and a nuanced approach to user communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UX writing case studies demonstrating a clear process from problem identification to solution implementation and measured results.
• For each case study, clearly articulate the user problem or business objective, the content strategy employed, the specific copy created (e.g., push notifications, onboarding screens, UI text), and the impact on key metrics like engagement, retention, or conversion.
• Evidence of A/B testing or content iteration based on performance data should be a prominent feature in at least one case study.
• Examples of creating a consistent tone of voice across different channels (in-app, email, social) are highly valued.
• Demonstrate an understanding of writing for mobile applications and how content design contributes to the overall user experience.

Process Documentation:

• Ability to document content guidelines, tone of voice principles, and best practices for UX writing within the company's internal knowledge base.
• Experience in contributing to or utilizing content style guides and design systems to ensure consistency and scalability of messaging.
• Provide examples or descriptions of how you approach user research or data analysis to inform your content decisions and optimizations.

📝 Enhancement Note: The emphasis on "testing, learning, and improving texts to maximize engagement and retention" in the responsibilities directly translates to portfolio requirements. Candidates should be prepared to demonstrate how their UX writing drives measurable operational outcomes.

💵 Compensation & Benefits

Salary Range:

• As this is a part-time role (8-10 hours per week) in Brazil, a competitive hourly rate is expected. Based on industry standards for experienced UX Writers in Brazil, the estimated range would be R$60 - R$120 per hour, depending on experience and specific skill alignment with the role. This translates to approximately R$2,400 - R$4,800 per month.

Benefits:

• Remote Work: Fully remote position, offering flexibility and work-life balance.
• Flexible Schedule: Customize your working hours to fit your needs, while aligning with team activities.
• Meaningful Work: Contribute to a socially significant product with a powerful mission focused on supporting women and families.
• Impactful Growth: Influence product changes and witness the direct results of your work on an app with 2 million Monthly Active Users (MAU).
• Professional Environment: Join a professional, energetic, and supportive international team that values individual contributions.
• Trustworthy Culture: Experience an environment with open communication, free from micromanagement or authoritarianism.
• Innovation: Work in a culture that embraces new technologies, ideas, and approaches.

Working Hours:

• Approximately 8-10 hours per week, with flexibility in scheduling to accommodate personal needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on typical freelance/part-time UX Writer rates in Brazil for mid-level professionals, considering the company's global presence and the app's significant user base. Benefits focus on flexibility, impact, and a positive work culture, which are key attractors for this type of role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / Family Tech / Mobile Applications Company Size: The company likely operates with a lean, agile, and globally distributed team given the part-time nature of the role and the mention of an "international team." The app's 2 million MAU suggests a successful and growing product. Founded: The founding date is not specified, but the mention of a significant user base (2 million MAU) indicates a company that has achieved product-market fit and is in a growth phase.

Team Structure:

• You will be part of an international team, working remotely with colleagues from various backgrounds and locations.
• Collaboration will likely be cross-functional, involving product managers, designers, engineers, and potentially marketing specialists.
• The structure emphasizes autonomy and trust, with "open communication, devoid of micromanagement or authoritarianism."

Methodology:

• The company appears to value a data-driven approach, evident in the responsibility to "constantly test, learn, and improve texts to maximize engagement and retention."
• Flexibility and openness to new technologies, ideas, and approaches suggest an iterative and experimental development process.
• A strong focus on user empathy and understanding the target audience ("knows how to talk to women planning pregnancy, moms-to-be, and new mothers") is central to their content strategy.

Company Website: https://amma.family/

📝 Enhancement Note: The company description emphasizes community, support, and a user-centric approach, which is crucial for a family tech app. The operational aspect lies in how the team leverages user data and feedback to continuously improve the product experience, driven by content and design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Writer. This role is positioned as a specialist contributor, focusing on executing content strategies and directly influencing user engagement and retention through microcopy and messaging. Reporting Structure: While not explicitly stated, a part-time UX writer would likely report to a Content Lead, Managing Editor, Product Manager, or Head of Product, depending on the team's organizational structure. The "Interview with Hiring Manager: Managing Editor" suggests a direct reporting line to this role. Operations Impact: The UX Writer's impact is directly tied to operational metrics. By crafting effective copy for onboarding, push notifications, and in-app prompts, they influence user activation, retention rates, feature adoption, and overall user engagement, all of which are critical operational outcomes for a mobile app with a large user base.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing for health tech and family tech, becoming a go-to specialist in this niche.
• Content Strategy Development: Contribute to or lead the development of content strategies for new features or user segments.
• Mentorship and Leadership: As the team grows, there may be opportunities to mentor junior writers or lead specific content initiatives.
• Cross-functional Exposure: Gain broader experience by collaborating closely with product, design, and marketing teams, potentially transitioning into broader content strategy or product marketing roles.
• Impact on a Growing Product: Directly shape the user experience of a product used by millions, offering significant professional satisfaction and a visible portfolio of work.

📝 Enhancement Note: Growth in this role is likely to be defined by increasing ownership over content areas, contributing to strategic content planning, and demonstrating measurable impact on user engagement and retention metrics, aligning with operational growth principles.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce where collaboration happens digitally. Office Location(s): The role is specific to Brazil, meaning candidates must be located within Brazil to understand the local audience. However, the team is international, suggesting remote collaboration across different time zones.

Workspace Context:

• Digital Collaboration: Expect to use various communication and collaboration tools (e.g., Slack, Zoom, project management software) to interact with an international team.
• Tools and Technology: Access to necessary design and content tools will be provided or expected, facilitating seamless workflow with designers and product managers.
• Team Interaction: While remote, the emphasis on a "professional and energetic team, fostering a unique culture" suggests opportunities for virtual team-building activities, regular check-ins, and collaborative problem-solving sessions.

Work Schedule:

• Part-time, approximately 8-10 hours per week.
• Flexible schedule that can be customized, allowing individuals to balance work with other commitments, provided they can meet team collaboration needs and deadlines.

📝 Enhancement Note: The remote and flexible nature of the work environment is a key operational benefit, allowing for efficient use of time and global talent acquisition. The success of this environment hinges on strong digital communication protocols and effective asynchronous collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of CVs and portfolios to assess experience and fit with the role's requirements.
• Practical Assessment: A short, timed task designed to evaluate UX writing skills, understanding of tone, and ability to apply best practices to a specific scenario relevant to the app. This is a crucial step for operations roles as it tests practical application of skills.
• Interview with Hiring Manager (Managing Editor): A 60-minute interview in English to delve deeper into experience, discuss case studies, assess communication skills, and gauge cultural fit. Expect questions about your UX writing process, how you handle feedback, and your understanding of user engagement metrics.
• Final Onboarding Discussion: A meeting with HR to finalize the offer and discuss onboarding procedures.

Portfolio Review Tips:

• Highlight Process: For each case study, clearly outline your thought process, from understanding the problem to crafting the solution and measuring its impact. Use the STAR method (Situation, Task, Action, Result) for clarity.
• Showcase Metrics: Quantify the impact of your UX writing whenever possible. Include data on improvements in conversion rates, engagement, retention, task completion, or user satisfaction. This demonstrates operational value.
• Demonstrate Cultural Nuance: Since the role is specific to Brazil, ensure your portfolio includes examples that highlight your understanding and application of Brazilian Portuguese nuances and cultural appropriateness.
• Tone of Voice Consistency: Show how you've maintained a consistent brand voice across different touchpoints within a product or project.
• Conciseness and Clarity: Present your work clearly and concisely. Since it's a part-time role and likely a busy team, getting straight to the point is appreciated.

Challenge Preparation:

• Understand the Product: Familiarize yourself thoroughly with the Amma pregnancy tracker app, its target audience, and its mission.
• Practice Writing in Context: Prepare to write copy for scenarios similar to those described in the responsibilities (e.g., a push notification for a new user, an onboarding screen, an in-app tip).
• Focus on Tone: Practice writing in a friendly, supportive, and personal tone, as described in the job posting.
• Think About Metrics: Be ready to discuss how you would measure the success of the copy you produce and how you would iterate based on that data.
• Prepare for English Interview: Practice articulating your UX writing process, your contributions, and your understanding of user engagement in English.

📝 Enhancement Note: The practical assessment and portfolio review are critical for evaluating operational effectiveness. Candidates should be ready to demonstrate not just writing skill, but also strategic thinking, data-driven decision-making, and the ability to translate content into measurable user outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms for managing and deploying in-app content, emails, and website copy.
• Collaboration Platforms: Proficiency with tools like Slack, Microsoft Teams, or similar for real-time communication and team coordination.
• Project Management Software: Familiarity with tools such as Asana, Trello, Jira, or Monday.com for task management, workflow tracking, and project oversight.
• Design Collaboration Tools: Experience using tools like Figma, Sketch, or Adobe XD to review designs, provide feedback on UI elements, and collaborate with designers on content placement.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with platforms like Google Analytics, Mixpanel, Amplitude, or similar to track user behavior, engagement metrics, and content performance.
• A/B Testing Tools: Experience with tools like Optimizely, VWO, or in-app testing frameworks to run experiments on copy variations and measure impact.
• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards (e.g., Tableau, Looker) to inform content decisions.

CRM & Automation:

• Email Marketing Platforms: Experience with tools like Mailchimp, HubSpot, SendGrid, or similar for creating and sending email campaigns.
• Customer Data Platforms (CDP) / CRM: While not explicitly mentioned, understanding how user data is managed in a CRM or CDP can inform content personalization strategies.
• Integration Tools: Awareness of how different platforms might integrate to deliver a seamless user experience.

📝 Enhancement Note: While specific tools aren't listed, a strong UX Writer in a tech company is expected to be proficient in a range of digital tools that facilitate content creation, team collaboration, performance tracking, and user data analysis. Familiarity with analytics and A/B testing tools is particularly important for demonstrating operational impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of women planning pregnancy, expecting mothers, and new mothers, ensuring all communication is empathetic and supportive.
• Data-Driven Improvement: A belief in using data, testing, and user feedback to continuously refine and optimize content for maximum effectiveness in driving engagement and retention.
• Collaboration and Open Communication: An environment where open dialogue, constructive feedback, and shared learning are encouraged across all team members, regardless of location or role.
• Agility and Adaptability: A willingness to embrace new ideas, experiment with different approaches, and adapt to evolving user needs and market trends.
• Impact and Mission Alignment: A shared dedication to the company's mission of supporting families and a drive to contribute meaningfully to a product with a significant positive impact.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with product managers and designers, providing input on content strategy early in the product development lifecycle.
• Feedback-Oriented: A culture that encourages giving and receiving constructive feedback on copy and content strategies to ensure quality and alignment.
• Knowledge Sharing: Opportunities to share insights on UX writing best practices, particularly concerning the Brazilian market, with the wider team.
• Asynchronous Communication: Proficiency in clear and effective asynchronous communication is key for collaborating within a distributed, international team.

📝 Enhancement Note: The team culture emphasizes a blend of user empathy, data-driven decision-making, and collaborative agility, all of which are fundamental to successful operations in a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Tone and Data: Effectively balancing a friendly, personal, and empathetic tone with the need to drive measurable engagement and retention metrics.
• Localization Nuances: Ensuring that content is not only translated but also culturally adapted to resonate deeply with the Brazilian audience, avoiding any misinterpretations.
• Remote Collaboration: Maintaining strong communication and team cohesion while working remotely with an international team across different time zones.
• Part-Time Contribution: Maximizing impact and staying aligned with product updates and team priorities within a limited number of weekly working hours.

Learning & Development Opportunities:

• Specialization: Develop deep expertise in UX writing for the family and health tech sectors, a growing and impactful niche.
• Cross-functional Exposure: Gain insights into product management, UX design, and growth marketing by working closely with these functions.
• Data Analysis Skills: Enhance skills in analyzing user data and A/B test results to inform content strategy and demonstrate ROI.
• International Team Experience: Develop valuable experience working in a diverse, global team, understanding different communication styles and work cultures.

📝 Enhancement Note: The challenges presented are common in specialized, remote, and part-time roles. Overcoming them requires strong self-management, communication skills, and a proactive approach to learning and integration, mirroring operational requirements for efficiency and effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for writing and testing push notifications to maximize user engagement and retention." (Focus on your methodology, data usage, and iterative process.)
• "How would you approach creating an onboarding flow for a new user in our pregnancy tracker app, ensuring it feels personal and supportive?" (Highlight empathy, user journey mapping, and clarity.)
• "Walk us through a piece of UX copy you're particularly proud of. What was the problem, what did you write, and what was the result?" (Prepare a case study that showcases your process and impact, ideally with metrics.)
• "How do you ensure your writing is culturally appropriate and resonates with a specific local audience, like the Brazilian market?" (Discuss your research methods and understanding of cultural nuances.)

Company & Culture Questions:

• "What interests you about Amma's mission and the health tech/family tech space?" (Show genuine interest and alignment with the company's purpose.)
• "How do you prefer to collaborate with designers and product managers in a remote setting?" (Emphasize clear communication, digital tools, and proactive feedback.)
• "How do you handle constructive criticism or feedback on your copy?" (Demonstrate openness to feedback and a commitment to improvement.)
• "What is your experience working with user data and analytics to inform your writing decisions?" (Be ready to discuss specific examples and tools.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline: Problem/Objective -> Your Role -> Process/Solution -> Results (with metrics).
• Highlight Impact: Emphasize the quantitative and qualitative results of your work, showing how your copy contributed to business goals (e.g., increased open rates, higher conversion, improved retention).
• Showcase Brazilian Portuguese Nuances: If possible, include examples that specifically demonstrate your skill in adapting copy for the Brazilian market.
• Be Prepared for a Writing Task: Have examples of your writing readily available, and be ready to discuss your thought process behind specific pieces.
• Conciseness is Key: Present your portfolio efficiently, focusing on the most impactful examples given the part-time nature of the role.

📝 Enhancement Note: Preparation should focus on demonstrating not just writing talent, but also an understanding of product operations, user engagement drivers, and the ability to deliver measurable results through content.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on the Amma Family Breezy HR portal.
• Curate Your Portfolio: Select 3-5 of your strongest UX writing case studies that best showcase your experience with mobile apps, engagement flows, and culturally relevant content for the Brazilian market. Ensure each case study clearly outlines the problem, your process, the copy you created, and the measurable results.
• Tailor Your Resume: Highlight keywords from the job description such as "UX Writing," "Mobile Applications," "Onboarding," "Retention," "Engagement Flows," and "Native Portuguese (Brazil)." Quantify your achievements wherever possible.
• Prepare for the Writing Task: Familiarize yourself with pregnancy tracker apps and the specific tone described. Practice writing sample copy for push notifications and onboarding screens that is friendly, supportive, and engaging.
• Research Amma Family: Understand the company's mission, target audience, and the app's features. Prepare to articulate why you are passionate about contributing to this product and its mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.