UX UI DESIGNER

📍 Job Overview

Job Title: UX/UI Designer

Company: Babel Group

Location: Casablanca, Morocco

Job Type: Full-time

Category: Design / User Experience

Date Posted: April 21, 2026

Experience Level: Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Design intuitive and engaging user interfaces for web and mobile applications, focusing on enhancing the overall user experience.

• Develop wireframes, mockups, and interactive prototypes to visualize design concepts and user flows.

• Collaborate effectively with product managers, developers, and other stakeholders to translate user needs and business requirements into seamless digital solutions.

• Contribute to the continuous improvement of user experience strategies and best practices within the organization.

• Participate in user research initiatives to gather insights and inform design decisions.

📝 Enhancement Note: While the role is explicitly for a UX/UI Designer, its integration within a multinational offering "new technologies" and "digital transformation" services suggests a strong connection to GTM (Go-To-Market) operations. The success of their digital products directly impacts their ability to acquire and retain clients, making the UX/UI Designer a critical component of their overall revenue generation strategy. This role should be viewed through the lens of how design directly contributes to user adoption, customer satisfaction, and ultimately, business growth.

📈 Primary Responsibilities

• Design and iterate on user interfaces for web and mobile applications, ensuring a consistent and aesthetically pleasing user experience across all platforms.

• Create detailed wireframes, user flows, and interactive prototypes using industry-standard design tools to effectively communicate design concepts and gather feedback.

• Conduct user research, including usability testing and user interviews, to gather insights into user needs, behaviors, and pain points.

• Collaborate closely with product management and engineering teams throughout the product development lifecycle, from ideation to launch and post-launch iterations.

• Translate complex user requirements and business objectives into simple, elegant, and functional design solutions that align with Babel Group's brand identity and strategic goals.

• Advocate for user-centered design principles and best practices, ensuring that user needs are at the forefront of all design decisions.

• Contribute to the development and maintenance of design systems and style guides to ensure consistency and efficiency in design execution.

• Stay abreast of the latest UX/UI design trends, technologies, and methodologies to bring innovative ideas and solutions to the team.

• Participate in design critiques and provide constructive feedback to peers to foster a collaborative and growth-oriented design environment.

• Support the optimization of existing digital products by analyzing user feedback and performance data to identify areas for improvement.

📝 Enhancement Note: The responsibilities listed are standard for a UX/UI Designer. However, given Babel Group's focus on digital transformation and serving large organizations, the expectation is that this designer will not just create interfaces but also contribute to the strategic understanding of how user experience drives client adoption and retention. This implies a need to understand the business objectives behind the digital products they are designing for.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of professional experience in UX/UI design, with a portfolio showcasing relevant projects.

• Demonstrated experience in designing user interfaces for web and mobile applications.

Required Skills:

• Proficiency in industry-standard design and prototyping tools such as Figma, Adobe XD, or Sketch.

• Strong understanding of UX research methodologies, including user interviews, usability testing, and persona development.

• Solid grasp of design thinking principles and their application in problem-solving.

• Ability to create clear and intuitive wireframes, user flows, and interactive prototypes.

• Excellent visual design skills with a keen eye for detail, typography, color theory, and layout.

• Strong communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with diverse teams.

• Creativity and a passion for user-centered design, with a strong sense of empathy for end-users.

Preferred Skills:

• Experience with design system development and maintenance.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to better collaborate with developers.

• Knowledge of accessibility standards (WCAG) and inclusive design practices.

• Experience with animation and motion design for UI elements.

• Basic understanding of data analysis and how to use it to inform design decisions.

📝 Enhancement Note: For a junior role, the emphasis on "Bac+3 to Bac+5" is broad. The portfolio will be the most critical differentiator. The "notions" in UX research and design thinking suggest that while formal training is a plus, practical application and a willingness to learn are highly valued. The "creativity, attention to detail, user empathy" are soft skills crucial for any design role, and particularly important for understanding client needs in a B2B context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 projects that demonstrate proficiency in UX/UI design from concept to completion.

• For each project, clearly articulate the problem statement, your role and responsibilities, the design process followed, key challenges encountered, and the final outcomes or impact.

• Showcase a variety of design artifacts, including user personas, user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Highlight your ability to apply design thinking principles and user research insights to inform design decisions.

Process Documentation:

• For each portfolio project, clearly document the design process, including:
  • Discovery & Research: How user needs and business requirements were identified.
  • Ideation & Design: The methodologies used for brainstorming, wireframing, and prototyping.
  • Testing & Iteration: How user feedback was gathered and incorporated into design revisions.
  • Final Design & Rationale: Justification for the final design choices, linking them back to user needs and business goals.

📝 Enhancement Note: Given the junior level, the portfolio is paramount. The focus should be on demonstrating a clear understanding of the design process, even if the projects are academic or personal. The ability to articulate the "why" behind design decisions is more important than just showcasing polished visuals. For a company in digital transformation, showing how design solves problems and drives user engagement will be key.

💵 Compensation & Benefits

Salary Range:

• Estimated annual salary range: MAD 180,000 - MAD 280,000 (approximately $18,000 - $28,000 USD).

Benefits:

• Private Health Insurance: Comprehensive medical coverage for employees and potentially their dependents.

• Life Insurance: Financial protection for beneficiaries in the event of the employee's death.

• Retirement Plan: Contributions towards long-term financial security.

• Team Building Activities: Opportunities for social interaction and strengthening team cohesion.

• Profit Sharing: Potential to share in the company's financial success, aligning employee contributions with business outcomes.

• Professional Development: Investment in training and learning opportunities to enhance skills.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week.

• While the role is on-site, there may be some flexibility depending on team needs and project deadlines, but core hours are expected.

📝 Enhancement Note: The salary range is an estimation for Morocco, as no specific data was provided. The benefits listed are directly pulled from the job description and are significant. The "Profit Sharing" benefit is particularly noteworthy, indicating a culture that rewards collective success, which is often a positive sign for GTM-focused roles where team performance is key.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Digital Transformation. Babel Group operates in the technology sector, providing new technological services to large organizations to support their digital transformation. This positions them at the forefront of technological innovation and business evolution.

Company Size: Approximately 3,000 employees globally. This indicates a substantial, established multinational organization with a significant international presence across four continents. For operations professionals, this means the potential for structured processes, diverse teams, and opportunities for global collaboration, but also potentially more bureaucratic layers.

Founded: The founding date is not specified, but the company's growth to 3,000 employees and its strategic plan for 2029 suggest a company that has achieved significant scale and has ambitious future plans.

Team Structure:

• The UX/UI Designer will likely be part of a product or design team, which in turn collaborates closely with product management and development teams.

• Given the multinational nature, there might be a global design team with local chapters or a dedicated design function within the Moroccan office.

Methodology:

• Data-Driven Design: Emphasis on using user research and product performance data to inform design decisions and measure impact.

• Agile Development: Collaboration with development teams suggests an agile or hybrid methodology, requiring iterative design processes and close communication.

• User-Centricity: A core philosophy of understanding and prioritizing user needs throughout the design and development lifecycle.

• Digital Transformation Focus: The company's mission implies a methodology geared towards innovation, adaptability, and leveraging technology to solve business challenges.

Company Website: https://www.thebabelgroup.com/

📝 Enhancement Note: The company culture is described with three core values: "One Team," "Make it Happen," and "Unstoppable." These suggest a collaborative, proactive, and ambitious environment. The focus on digital transformation and serving large organizations means that the operations and design teams need to be adept at handling complex client needs and delivering scalable solutions.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior UX/UI Designer role. It's an entry-level position focused on executing design tasks under guidance, learning core design principles, and developing practical skills. The responsibilities are focused on contribution rather than strategic leadership.

Reporting Structure: The UX/UI Designer will report to a Design Lead, UX Manager, or a Product Manager, depending on the specific team structure within Babel Group. They will collaborate closely with developers and product owners.

Operations Impact: While not directly an "operations" role in the traditional sense (like Sales Ops or Rev Ops), the UX/UI Designer's work has a significant impact on GTM operations. Well-designed products lead to:

• Higher User Adoption: Easier onboarding and intuitive usage drive initial adoption rates.

• Increased Customer Satisfaction: Positive user experiences reduce churn and improve loyalty.

• Reduced Support Costs: Intuitive interfaces minimize user confusion and the need for extensive support.

• Enhanced Brand Perception: Professional and user-friendly digital products reflect positively on Babel Group's capabilities and innovation.

• Competitive Advantage: Superior user experience can differentiate Babel Group's offerings in a crowded market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UX research, interaction design, visual design, or even front-end development.

• Project Leadership: As experience grows, taking ownership of design for specific features or smaller projects.

• Mentorship: Learning from senior designers and potentially mentoring future junior designers.

• Cross-Functional Exposure: Gaining understanding of product management, development, and business strategy through close collaboration.

• Career Progression: Potential to move into mid-level UX/UI Designer, Senior UX/UI Designer, UX Lead, or even Product Designer roles within Babel Group.

📝 Enhancement Note: The growth path for a UX/UI Designer in a tech company like Babel Group is typically linear within design, moving from junior to senior roles. However, given the "digital transformation" context, there's also potential for cross-functional movement into product management or even strategic roles if the individual develops a strong understanding of the business and client needs.

🌐 Work Environment

Office Type: The role is on-site in Casablanca, Morocco. This suggests a traditional office environment where in-person collaboration is expected.

Office Location(s): Casablanca, Morocco. This is a major economic and business hub in North Africa, offering a dynamic professional environment.

Workspace Context:

• Collaborative Environment: The company emphasizes "One Team" and collaboration, suggesting an open-plan office or designated collaborative spaces designed to foster interaction between designers, developers, and product teams.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe XD, Sketch) and potentially other collaboration tools.

• Team Interaction: Regular opportunities for team meetings, design reviews, brainstorming sessions, and cross-functional project discussions. The emphasis on team building and "Happy Days" indicates a social and engaging workplace.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• While the role is on-site, there might be some flexibility for project needs, but consistent presence is likely required for effective team collaboration and on-site design work.

📝 Enhancement Note: The on-site nature is critical. For a junior designer, being in the office facilitates learning through observation, direct mentorship, and spontaneous collaboration, which are crucial for skill development. The description of the company culture ("One Team," "Make it Happen") implies an active, engaged office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and resume, focusing on qualifications and alignment with basic requirements.

• Portfolio Review: A key stage where candidates present their portfolio to a hiring manager or senior designer. This assesses design skills, process, problem-solving abilities, and communication.

• Technical/Design Interview: May involve a design challenge (e.g., a short take-home assignment or an in-person whiteboard exercise) to evaluate practical design skills and thought process.

• Team/Cultural Fit Interview: Meeting with potential team members (developers, product managers) to assess collaboration style, communication skills, and cultural alignment with Babel Group's values.

• Final Interview: Potentially with a higher-level manager or department head to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Storytelling is Key: For each project, don't just show the final screens. Explain the "why" behind your design decisions, the problems you were solving, and the impact of your work.

• Showcase Process: Include wireframes, user flows, research insights, and iteration steps. This demonstrates your understanding of the design process.

• Tailor to Babel: If possible, subtly tailor your portfolio to showcase projects that align with Babel Group's focus on digital transformation and enterprise solutions.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, your experience with specific tools, and how you collaborate with others.

• Highlight Impact: Quantify the impact of your designs where possible (e.g., "improved user completion rate by X%", "reduced user errors by Y%").

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the problem statement, target users, and desired outcomes.

• Time Management: Allocate your time effectively across research (if applicable), ideation, design, and presentation.

• Focus on Process: Even for a short challenge, demonstrate a clear, user-centered design process.

• Articulate Rationale: Be ready to explain your design decisions clearly and concisely. Focus on how your solution addresses the problem and user needs.

• Presentation Skills: Practice presenting your work clearly and confidently.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. For a junior role, demonstrating a strong foundation in design principles, a willingness to learn, and good collaborative potential will be as important as technical skills. The "Make it Happen" and "Unstoppable" values suggest they'll be looking for candidates who are proactive and driven.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends), Adobe XD, Sketch. Proficiency in at least one is essential.

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence (likely used for team communication, project management, and documentation).

• Version Control (for Design Systems): Potentially tools like Abstract or Git for managing design system components, though less common for junior roles.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude (familiarity is a plus for understanding user behavior post-launch).

• Heatmaps & Session Replays: Hotjar, FullStory (useful for qualitative user behavior insights).

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding how design impacts user journeys within a CRM context is beneficial, though not a direct requirement for this role).

• Marketing Automation: Marketo, Pardot (awareness of how design elements integrate into marketing campaigns).

📝 Enhancement Note: The core requirement is proficiency in design tools like Figma, Adobe XD, or Sketch. While familiarity with analytics and CRM tools is a plus, it's not expected to be at an expert level for a junior designer. The focus will be on their ability to use design software effectively to create user-centric interfaces.

👥 Team Culture & Values

Operations Values:

• One Team: Fosters a collaborative spirit where individuals work together towards common goals, sharing knowledge and supporting each other. This implies a need for strong interpersonal skills and a willingness to contribute to group success.

• Make it Happen: Emphasizes proactivity, ownership, and a results-oriented mindset. Employees are expected to be resourceful and take initiative to achieve objectives.

• Unstoppable: Reflects a culture of resilience, ambition, and continuous improvement. The team is driven to overcome challenges and achieve ambitious targets, like their Hyperspace 2029 plan.

• Innovation & Digital Transformation: A core value driven by the company's mission to help organizations evolve through technology. This means embracing new ideas and being comfortable with change.

• User-Centricity: While not explicitly a stated value, it's inherent in the UX/UI role and critical for the company's success in delivering effective digital solutions.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with product managers, developers, and potentially business analysts or QA testers. Open communication channels are vital.

• Feedback Culture: A willingness to give and receive constructive feedback is essential for design iteration and team growth. Design critiques are likely a regular part of the workflow.

• Knowledge Sharing: Encouragement to share learnings, best practices, and insights, especially within the design community and across project teams.

• Agile & Iterative: The collaboration style will likely be fast-paced and iterative, with frequent touchpoints and adjustments based on feedback and evolving requirements.

📝 Enhancement Note: The company values are strongly emphasized in the job description. For a UX/UI Designer, understanding how "One Team" and "Make it Happen" translate into daily work—e.g., actively contributing in team meetings, proactively identifying design issues, and collaborating to find solutions—will be key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A constant challenge in any UX/UI role, requiring the designer to advocate for the user while ensuring designs align with business objectives and technical constraints.

• Adapting to Evolving Technologies: The digital transformation landscape changes rapidly. Staying current with new design tools, methodologies, and platform capabilities is crucial.

• Working with Complex Enterprise Systems: Designing for large organizations often means dealing with intricate workflows and diverse user groups, which can be more challenging than consumer-facing applications.

• Remote Collaboration (if applicable): While this role is on-site, many companies operate with distributed teams. Learning to collaborate effectively across different locations and time zones is a valuable skill.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from various stakeholders with potentially differing opinions.

Learning & Development Opportunities:

• Formal Training: Access to internal or external workshops, courses, and certifications in advanced UX/UI techniques, design thinking, or specific design software.

• Mentorship Programs: Opportunities to learn from senior designers within Babel Group, gaining practical advice and career guidance.

• Exposure to Diverse Projects: Working on a variety of digital transformation projects for different clients can broaden skill sets and industry knowledge.

• Design System Contribution: Opportunity to contribute to or help build design systems, a highly valuable skill for long-term career growth.

• Cross-Disciplinary Learning: Gaining insights into product management, software development, and business strategy by working closely with these teams.

📝 Enhancement Note: The "unstoppable" value suggests that challenges are viewed as opportunities for growth. For a junior designer, facing these challenges head-on, seeking solutions, and learning from them will be critical for advancement. The company's focus on innovation implies a supportive environment for exploring new design approaches.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance conflicting user needs or stakeholder requests. How did you approach it, and what was the outcome?"

  • Preparation: Think of a specific project where you navigated trade-offs. Focus on your process: how you gathered information, communicated with stakeholders, and arrived at a solution. Emphasize empathy and problem-solving.

• "How do you stay updated with the latest UX/UI design trends and tools?"

  • Preparation: Mention specific resources: design blogs (e.g., Nielsen Norman Group, Smashing Magazine), industry conferences, online courses, following designers on social media, experimentation with new tools.

• "Describe your process for designing a new feature from concept to a high-fidelity prototype."

Company & Culture Questions:

• "What interests you about Babel Group and our mission in digital transformation?"

  • Preparation: Research Babel Group's website, recent news, and their strategic plan (Hyperspace 2029). Connect your passion for design to their mission of driving technological change.

• "How do you embody our core values of 'One Team,' 'Make it Happen,' and 'Unstoppable' in your work?"

  • Preparation: Prepare specific examples from past projects (academic, personal, or professional) where you demonstrated collaboration, initiative, and resilience.

• "How do you approach receiving constructive criticism on your designs?"

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, aim for a 5-7 minute overview. Focus on the problem, your approach, key decisions, and the outcome.

• Visual Clarity: Use high-quality visuals. Ensure your prototypes are interactive and easy to navigate during the presentation.

• Show, Don't Just Tell: Demonstrate your understanding of the design process by showing your work at different stages (sketches, wireframes, iterations).

• Highlight Collaboration: If applicable, mention how you collaborated with others (developers, researchers, clients) and how that collaboration influenced the design.

• Be Prepared for Deep Dives: Be ready to answer detailed questions about any aspect of your projects.

📝 Enhancement Note: The "Make it Happen" and "Unstoppable" values suggest interviewers will probe for proactivity and problem-solving skills. Candidates should prepare examples that showcase their ability to drive projects forward and overcome obstacles.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided Workday link: https://babelgroup.wd103.myworkdayjobs.com/REC_External_Career_Site/job/CASABLANCA/UX-UI-DESIGNER_JR107627

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your UX/UI design skills, process, and problem-solving abilities. Ensure each project clearly articulates the problem, your role, the process, and the outcome. Prioritize projects demonstrating web and mobile design.

• Optimize Your Resume: Tailor your resume to highlight your relevant education, technical skills (Figma, Adobe XD, Sketch), understanding of UX research and design thinking, and any project experience that aligns with Babel Group's focus on digital transformation. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling; explain your design decisions, process, and the impact of your work. Be ready to answer questions about your design philosophy and how you collaborate.

• Research Babel Group: Familiarize yourself with Babel Group's mission, services, strategic goals (Hyperspace 2029), and company values ("One Team," "Make it Happen," "Unstoppable"). Understand how your role as a UX/UI Designer contributes to their digital transformation objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.