UX SR

📍 Job Overview

Job Title: UX Senior Designer

Company: Sofka

Location: Quito, Ecuador

Job Type: Full-time

Category: UX/Service Design Strategy

Date Posted: 2026-03-26

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic planning and execution of complex digital and service ecosystem design projects.

• Employ advanced research methodologies to deeply understand user needs and business objectives.

• Define and optimize service architectures, customer journeys, and user pain points.

• Facilitate co-creation and ideation processes, driving innovation and prioritization of solutions.

• Act as a strategic consultant and mentor, evangelizing design thinking and agile methodologies.

📝 Enhancement Note: This role is positioned as a senior, strategic UX/Service Design position, emphasizing consultative capacity and leadership over pure visual execution. The focus is on transforming existing digital and service ecosystems, particularly within high-scale sectors like financial services and loyalty programs.

📈 Primary Responsibilities

• Spearhead the strategic planning of design initiatives, including effort estimation and cross-functional coordination to deliver comprehensive, high-value proposals.

• Conduct advanced user research, such as in-depth interviews, shadowing, and service safaris, to meticulously map stakeholder ecosystems and define precise problem statements.

• Design service architectures by developing Blueprints, Customer Journey Maps, and flow diagrams to optimize post-sale and credit processes, addressing key pain points.

• Facilitate co-creation and ideation workshops leveraging Design Thinking and evaluation matrices (e.g., MSCW, MAYA) for effective solution prioritization.

• Create high-fidelity prototypes and scalable design systems to ensure seamless integration with technical development.

• Establish key success metrics and governance plans (Service Specifications) to ensure the long-term sustainability and effectiveness of designed experiences.

• Champion the adoption of agile and design-centric cultures across the organization, providing mentorship and coaching to less experienced team members.

• Analyze business feasibility through Business Model Canvas and value proposition frameworks, aligning user experience with the company's Return on Investment (ROI).

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership, deep user research, process optimization, and business acumen, typical of a senior-level role focused on driving tangible business outcomes through user-centered design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Interaction Design, Psychology, Communication, or related fields with specialization in Service Design or UX Strategy.

Experience: Minimum of 5 years in senior experience design roles, with a strong preference for experience in Banking, Fintech, or Mass Services sectors.

Required Skills:

• Systemic Vision: Ability to understand and design complex, interconnected digital and service ecosystems.

• Consultative Capacity: Proficiency in advising stakeholders and guiding strategic decisions related to user experience.

• UX Strategy & Service Design: Deep expertise in frameworks and methodologies for designing end-to-end user and service experiences.

• Advanced Research: Skill in conducting qualitative and quantitative research (e.g., In-depth Interviews, Shadowing, Service Safaris, surveys).

• Service Architecture Design: Proficiency in creating Blueprints, Customer Journey Maps, and process flow diagrams.

• Facilitation & Co-creation: Experience in leading Design Thinking workshops and ideation sessions.

• Prototyping & Design Systems: Advanced skills in creating high-fidelity prototypes and scalable design systems.

• Business Acumen: Understanding of Business Model Canvas, Value Proposition Canvas, and ROI analysis.

• Agile & Design Evangelism: Ability to mentor and promote design and agile principles.

Preferred Skills:

• Experience with specific financial services or mass service sector challenges.

• Proficiency in data visualization for presenting metrics and dashboards.

• Coaching and mentorship experience.

• JBTD (Jobs to be Done) framework expertise.

• Storytelling for presenting design solutions and strategies.

📝 Enhancement Note: The qualifications emphasize strategic thinking, deep domain knowledge in specific industries, and advanced technical UX skills, aligning with a senior consultant-like role rather than a pure execution role. The preference for specific sectors like Banking and Fintech suggests a need for domain-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of strategic design leadership on complex projects, showcasing the ability to define scope, estimate effort, and coordinate cross-functional teams.

• Case studies detailing advanced user research methodologies applied, including the output (e.g., problem statements, ecosystem maps) and impact.

• Examples of service architecture design, such as detailed Service Blueprints or Customer Journey Maps, highlighting how pain points were addressed and optimized.

• Evidence of facilitating co-creation or Design Thinking workshops, including the methods used for solution prioritization and the outcomes.

• Prototypes (high-fidelity) and examples of scalable design systems, illustrating the transition from concept to technical development.

• Documentation showcasing the establishment of success metrics and governance plans (Service Specifications) for long-term experience sustainability.

Process Documentation:

• Showcase of structured approaches to planning and executing design projects from inception to delivery.

• Documentation of research synthesis and the translation of insights into actionable design strategies.

• Examples of iterative design processes, including prototyping, testing, and refinement cycles.

• Evidence of collaboration and communication protocols for working with development, product, and business teams.

📝 Enhancement Note: The portfolio requirements are designed to assess the candidate's strategic thinking, research rigor, process optimization skills, and ability to demonstrate tangible business impact through design, reflecting the consultative and leadership aspects of the role.

💵 Compensation & Benefits

Salary Range: Based on the seniority (5-10 years experience), strategic nature of the role, and location (Quito, Ecuador), a competitive salary range for a Senior UX Designer with consultative capacity in this market would typically fall between $3,000 - $5,000 USD per month. This estimate is derived from industry benchmarks for senior design roles in Latin America, considering the demand for specialized UX strategy and service design expertise, particularly within technology and financial sectors.

Benefits:

• Indefinite Contract: Offers long-term job security and stability, fostering a commitment to the company's mission.

• Learning Ecosystem (KaizenHub/Sofka U): Access to programs for talent development, including feedback, mentorship, and coaching, enabling continuous skill enhancement.

• Well-being Programs (Happy Kaizen, WeSofka): Initiatives focused on supporting employees' physical and emotional health.

• Collaborative Culture: A supportive environment with continuous improvement focus and opportunities for knowledge sharing.

• Remote Work: Flexibility to work from any location, promoting work-life balance.

Working Hours: A standard full-time workload of approximately 40 hours per week, with flexibility inherent in a remote, project-driven role.

📝 Enhancement Note: Salary estimation is based on a combination of experience level, role seniority, and regional market data for specialized UX/Service Design roles. The benefits are detailed to highlight Sofka's commitment to employee growth and well-being, which are key attractors for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Consulting. Sofka operates within the technology sector, providing digital transformation and technological solutions. This implies a dynamic, innovation-driven environment.

Company Size: Sofka employs a significant number of professionals, suggesting a well-established organization with structured processes but also ample opportunities for individual impact and career progression within a larger framework.

Founded: While the founding date is not explicitly stated, the company's presence and offerings suggest a mature organization with a proven track record in technology services.

Team Structure:

• The UX Senior Designer will likely be part of a broader design or digital transformation team, potentially within a consulting arm or a dedicated product development unit.

• Reporting structure is expected to involve senior leadership within design, product, or technology departments, with direct interaction with project stakeholders across business units.

Methodology:

• Data-Driven Insights: Emphasis on using research and analytics to inform design decisions and measure impact.

• Agile & Lean Principles: A culture that values continuous improvement, iterative development, and adaptability.

• User-Centricity: A foundational commitment to understanding and meeting user needs throughout the design and development lifecycle.

• Collaborative Design: Encouragement of teamwork, knowledge sharing, and co-creation across disciplines.

Company Website: https://oportunidades.sofka.com.co

📝 Enhancement Note: Sofka's mission "TRANSFORMING people's lives by being the most reliable TECHNOLOGICAL ally" suggests a company focused on impactful technology solutions and a strong ethical compass. The "KaizenHub" and "Sofka U" programs underscore a commitment to continuous learning and employee development, a key aspect of their culture.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior-level individual contributor position, functioning as a strategic lead and consultant within the UX/Service Design domain. It requires significant autonomy, the ability to influence strategy, and leadership in guiding project direction and mentoring junior team members. The scope extends beyond task execution to encompass strategic planning, problem definition, and business impact analysis.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Head of UX, or a Director of Digital Transformation. They will collaborate closely with Product Managers, Project Managers, and potentially client stakeholders, acting as a key strategic partner.

Operations Impact: The impact of this role is substantial, directly influencing the success of digital products and services by optimizing user experience, improving customer satisfaction, driving adoption, and ultimately contributing to business objectives such as increased revenue, reduced operational costs, and enhanced brand loyalty. The focus on service design and business viability also positions the role to drive strategic business transformation.

Growth Opportunities:

• Leadership Specialization: Potential to move into a Design Lead or Managerial role, overseeing design teams and strategic initiatives.

• Strategic Consulting: Opportunity to deepen expertise in specific industries (e.g., Fintech, Financial Services) and become a sought-after consultant.

• Process Improvement: Lead the development and refinement of design processes and best practices within Sofka.

• Mentorship & Coaching: Formalize coaching responsibilities through Sofka U, developing leadership and training skills.

• Advanced Frameworks: Master and apply cutting-edge design and business strategy frameworks, becoming a subject matter expert.

📝 Enhancement Note: The growth trajectory for this role points towards leadership, specialized consulting, and strategic influence within the company and its client engagements, underpinned by continuous learning and skill development via Sofka's internal programs.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility and the ability to work from any location. The company fosters a virtual collaborative environment.

Office Location(s): While the role is remote, Sofka operates globally with a strong presence in Latin America, including Ecuador. The primary operational focus for this role appears to be within the Ecuadorian market, specifically Quito, as indicated by location data, but the remote nature allows for broader talent acquisition.

Workspace Context:

• Virtual Collaboration: Reliance on digital tools like Mural/Miro, Jira, and Confluence for communication, documentation, and co-creation, creating a dynamic remote workspace.

• Technology Access: Employees are expected to have suitable remote work setups, with access to necessary software and hardware for design and communication.

• Team Interaction: Opportunities for regular virtual team meetings, design critiques, and cross-functional syncs to maintain connection and foster a collaborative spirit.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with a degree of flexibility inherent in remote work. Coordination with different time zones for client meetings or team collaboration may be required, particularly if working with international clients.

📝 Enhancement Note: The fully remote nature of the role implies a strong reliance on digital collaboration tools and self-discipline. The company's emphasis on culture and well-being suggests efforts to maintain team cohesion and support remote employees effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's strategic requirements.

• Technical/Case Study Interview: Likely involves a deep dive into your portfolio, discussing specific case studies, and potentially a design challenge or scenario-based questions to evaluate your problem-solving approach, strategic thinking, and proficiency with required tools and frameworks.

• Stakeholder/Team Interview: An opportunity to meet with potential colleagues and hiring managers to assess cultural fit, collaboration style, and how you would integrate into the team and contribute to Sofka's mission.

• Final Interview: A discussion with senior leadership, focusing on strategic vision, leadership potential, and overall fit for the company's long-term goals.

Portfolio Review Tips:

• Strategic Storytelling: Structure your case studies to clearly articulate the business problem, your strategic approach, the methodologies used (research, ideation, prototyping), your specific contributions and decision-making process, and the measurable impact or outcomes achieved.

• Showcase Process, Not Just Pixels: Emphasize your thought process, research findings, iterative design cycles, and how you translated business needs and user insights into design solutions. Highlight your consultative capacity.

• Highlight Key Frameworks: Explicitly demonstrate your proficiency with frameworks like Service Blueprints, Customer Journey Maps, JTBD, Value Proposition Canvas, and Design Thinking.

• Tool Proficiency: Briefly mention and show examples of your advanced skills in Figma, Adobe Suite, and collaboration tools, focusing on how they enabled your strategic design work.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced user errors, increased satisfaction scores, ROI).

Challenge Preparation:

• Understand Sofka's Mission: Be ready to discuss how your UX/Service Design philosophy aligns with Sofka's goal of transforming lives through technology.

• Prepare for Strategic Scenarios: Anticipate questions about how you would approach designing for complex service ecosystems, handling ambiguous requirements, or driving adoption of new design processes.

• Articulate Your "Why": Be prepared to explain your design decisions, the rationale behind your chosen methodologies, and how you balance user needs with business viability and technical feasibility.

• Mentorship Examples: If asked about coaching, prepare examples of how you've guided or mentored less experienced designers.

📝 Enhancement Note: The interview process is geared towards assessing strategic thinking, consultative ability, and practical application of advanced UX/Service Design principles, with a strong emphasis on portfolio demonstration and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for comprehensive design, auto-layout, component creation, and interactive prototyping. This is the core tool for design system development and high-fidelity mockups.

• Adobe Suite: Expected proficiency for supporting design tasks, image editing, and potentially advanced graphic design elements.

• Mural/Miro: Essential for remote collaboration, facilitating workshops, brainstorming, affinity mapping, and visualizing complex systems like service blueprints and journey maps.

• Jira & Confluence: Necessary for project management, task tracking, bug reporting, and documentation, facilitating seamless integration with development workflows and knowledge sharing.

Analytics & Reporting:

• Optimal Workshop: For card sorting, tree testing, and other information architecture research.

• Maze / Hotjar: For user testing, heatmaps, session recordings, and analyzing user behavior on digital platforms.

• Data Visualization Understanding: Familiarity with concepts for presenting metrics and creating dashboards, understanding how to translate data into actionable design insights.

CRM & Automation:

• While not explicitly listed as a direct tool for this role, an understanding of how CRM systems and automation tools impact user experience and service delivery would be beneficial, especially when designing for customer-facing processes. Familiarity with how designs integrate into these systems is key.

📝 Enhancement Note: The technology stack is heavily focused on design and collaboration tools, reflecting the core responsibilities of a Senior UX/Service Designer. Proficiency in Figma and collaborative whiteboarding tools is paramount for this role.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement (Kaizen): A core value emphasizing ongoing learning, refinement of processes, and iterative enhancement of both products and personal skills.

• Collaboration & Connection: A strong emphasis on teamwork, mutual support, and building strong relationships within the team and across departments, even in a remote setting.

• Well-being: A commitment to supporting the physical and mental health of employees through dedicated programs.

• Purpose-Driven Technology: A belief in using technology to create positive, transformative impacts on people's lives.

• Agility & Adaptability: Embracing flexible methodologies and being responsive to change and new challenges.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with product managers, developers, researchers, and business stakeholders to ensure a holistic approach to design solutions.

• Open Feedback Culture: Encouraging constructive criticism and the exchange of ideas to foster growth and improve design quality.

• Knowledge Sharing: A culture that promotes sharing insights, best practices, and learnings through platforms like Sofka U and team meetings.

• Mentorship & Coaching: A willingness to guide and support colleagues, fostering a learning environment where experience is shared.

📝 Enhancement Note: Sofka's culture appears to be a blend of established corporate values (like continuous improvement and purpose) with modern, people-centric initiatives (well-being, learning ecosystems), adapted for a remote work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Transforming Complex Ecosystems: The primary challenge is leading the strategic redesign of intricate digital and service landscapes, requiring deep analysis and stakeholder alignment.

• Balancing User Needs with Business Viability: Navigating the inherent tension between delivering optimal user experiences and ensuring technical feasibility and business ROI.

• Driving Cultural Change: Evangelizing design-centric and agile methodologies within an organization can be challenging, requiring strong communication and influence skills.

• Remote Collaboration Effectiveness: Maintaining strong team cohesion, effective communication, and efficient collaboration in a fully remote setting.

Learning & Development Opportunities:

• Deepen Strategic Expertise: Opportunities to hone skills in Service Design, UX Strategy, and business model innovation through hands-on project work.

• Industry Specialization: Develop deep expertise in sectors like Banking and Fintech, becoming a go-to specialist.

• Leadership Development: Progress into roles with greater strategic oversight, team leadership, and client-facing responsibilities.

• Mentorship & Coaching: Actively participate in and contribute to Sofka's internal learning programs, enhancing coaching and leadership capabilities.

• Exposure to Cutting-Edge Frameworks: Continuous learning and application of advanced design and business strategy frameworks.

📝 Enhancement Note: The challenges are typical for senior strategic roles, emphasizing complexity and influence. The growth opportunities are well-defined, leveraging Sofka's internal development programs and the inherent nature of senior-level work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the strategic planning of a complex digital or service design project. What was your approach, and what was the outcome?" (Focus on effort estimation, cross-functional coordination, and value delivery).

• "How would you approach defining the primary problem statement for a service that has multiple unclear user pain points across post-sale and credit processes?" (Highlight your research methodologies and analytical skills).

• "Walk us through a Service Blueprint or Customer Journey Map you've created. How did it help optimize pain points, and what were the business implications?" (Demonstrate your ability to translate research into actionable service architecture).

Company & Culture Questions:

• "How does your approach to UX/Service Design align with Sofka's mission to transform lives through technology?" (Connect your values and methodologies to the company's purpose).

• "Describe your experience mentoring or coaching junior designers. How do you foster their growth and integrate them into team processes?" (Highlight your leadership and collaborative skills).

Portfolio Presentation Strategy:

• Structure for Impact: Begin each case study with a clear "north star" or business objective. Then, detail the problem, your strategic approach, your specific contributions, the methodologies used, key decisions made, and the measurable results.

• Showcase the "How": Don't just show final screens. Illustrate your research process, your ideation methods, and your prototyping iterations. Explain why you made certain design choices.

• Emphasize Consultative Role: Frame your contributions as strategic recommendations and leadership, rather than just execution. Highlight instances where you influenced business decisions or stakeholder alignment.

• Quantify Outcomes: Use data and metrics to demonstrate the value and ROI of your design work. If exact numbers aren't available, discuss the intended business impact and how it would be measured.

• Tool Integration: Briefly mention how tools like Figma, Mural, and Jira facilitated your strategic design process and collaboration, without getting bogged down in technical minutiae.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership, consultative ability, and a deep understanding of advanced UX/Service Design methodologies, backed by concrete examples and quantifiable results from your portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Sofka careers portal.

• Curate Your Portfolio: Select 2-3 of your most impactful case studies that best showcase your strategic UX/Service Design leadership, advanced research capabilities, and ability to drive business outcomes. Tailor the presentation to highlight your experience in complex ecosystems and consultative capacity.

• Optimize Your Resume: Ensure your resume clearly articulates your 5+ years of experience, highlighting senior-level responsibilities, strategic contributions, and proficiency in key frameworks and tools. Use keywords from the job description to align with ATS scanning.

• Prepare Your Narrative: Practice articulating your experience and portfolio projects with a focus on the "strategic story" – the problem, your approach, your role, the solution, and the measurable impact. Be ready to discuss your experience in sectors like Banking or Fintech.

• Research Sofka: Understand Sofka's mission, values, and the "Kaizen" philosophy. Be prepared to discuss how your approach aligns with their culture of continuous improvement, well-being, and impactful technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.