UX Researcher OTT Specialist

📍 Job Overview

Job Title: UX Researcher OTT Specialist

Company: knowmad mood

Location: Madrid, Community of Madrid, Spain

Job Type: FULL_TIME

Category: UX Research / Product Innovation

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is focused on UX Research within the realm of Over-The-Top (OTT) streaming services, specifically targeting advertising innovation and product development.

• The UX Researcher will be instrumental in reducing uncertainty for new advertising formats and user experiences in OTT environments, translating initial concepts into data-driven design decisions.

• This position requires a strong foundation in qualitative and evaluative research methods to validate pilot initiatives and ensure user-centricity in a critical area for the company's innovation pipeline.

• The specialist will contribute to defining UX requirements and success criteria for new advertising technologies and user interfaces within the digital transformation and R&D efforts of the organization.

📝 Enhancement Note: While the job title is "UX Researcher OTT Specialist," the core responsibilities and required skills indicate a specialized focus within UX research, particularly concerning advertising in streaming environments. The role emphasizes innovation and R&D, suggesting a proactive and experimental approach to user understanding.

📈 Primary Responsibilities

• Design and execute exploratory and evaluative research to understand user experiences with advertising in OTT environments, investigating viewing habits, perception of intrusion, sense of control, and ad fatigue.

• Conduct user testing for concepts and prototypes (low and high fidelity) in realistic settings, including SmartTVs with remote controls, web, and mobile platforms, simulating various usage contexts like interruptions and multitasking.

• Define testable hypotheses and measurable success criteria for R&D pilot projects, focusing on user comprehension, acceptance, cognitive load, and perceived control.

• Develop comprehensive research plans, detailing methodology, sample selection, interview scripts, hypotheses, and success metrics for innovative advertising solutions.

• Generate "decision-ready" reports and presentations that provide clear, actionable recommendations supported by robust user evidence to guide technical and product teams.

• Propose specific UX requirements for implementation, including player states, optimal timings, fallback mechanisms, interaction patterns, and accessibility considerations for advertising elements.

• Map user journeys and service blueprints for OTT consumption, identifying strategic opportunities for effective and user-friendly advertising insertions.

• Identify and mitigate usability risks associated with new user experiences and advertising formats.

• Document learnings and best practices to build a comprehensive UX guide for OTT advertising innovation, identifying successful formats per device, tolerance limits, and indicators of user rejection.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on translating research findings into actionable product requirements and strategic guidance, indicative of a mid-level to senior operations-adjacent role within R&D. The focus on "decision-ready" reports and "UX requirements for implementation" suggests a direct impact on product roadmaps and development cycles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Human-Computer Interaction (HCI), Psychology, Design, or a related field is highly beneficial.

Experience: Minimum of 3 years of dedicated experience in UX Research, with a proven track record in the OTT/streaming sector or related video product research (SmartTV, HbbTV, player UX).

Required Skills:

• Demonstrated experience in OTT/streaming environments or research for **SmartTV,

HbbTV, or video player UX**.

• Solid command of a wide range of qualitative and evaluative UX research methods, including:
  • In-depth

user interviews

• Moderated usability testing

• Diary studies

• Concept testing

• Task analysis

• Comparative testing

• Proven ability to work effectively in innovation and R&D contexts, transforming nascent ideas into actionable hypotheses and research objectives.

• Experience testing complex user interactions, such as video players, dynamic states, on-screen overlays, interruption flows, and non-linear user journeys.

• High proficiency in synthesizing research findings into clear, actionable design decisions, product requirements, and defined success criteria.

Preferred Skills:

• Experience with prototyping tools for creating low and high-fidelity mockups for testing.

• Familiarity with analytics platforms to correlate qualitative findings with quantitative user behavior data.

• Knowledge of accessibility standards in UX design and their application to advertising content.

• Experience in journey mapping and service blueprinting for complex digital products.

• Ability to present research findings to diverse stakeholders, including executive leadership, product managers, and engineering teams.

📝 Enhancement Note: The emphasis on "innovation/R&D without history" and transforming "ideas into actionable hypotheses" points towards a critical need for problem-solving skills and the ability to define structure in ambiguous environments. The required experience with complex interactions and advertising formats suggests a specialized niche within UX research.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating your UX research process from problem definition to actionable insights and impact.

• For each case study, clearly outline the research objectives, methodology employed (especially qualitative and evaluative methods relevant to OTT/advertising), participant recruitment, data analysis, and key findings.

• Include examples of how your research directly influenced design decisions, product requirements, or strategic direction, ideally with quantifiable outcomes or qualitative shifts.

• Present how you translated complex ideas or initial concepts into testable hypotheses and research plans, particularly in an innovation or R&D context.

Process Documentation:

• Provide evidence of your ability to create comprehensive research plans that include method selection, sample criteria, research questions, hypotheses, and success metrics.

• Showcase examples of how you have synthesized raw research data into clear, concise, and "decision-ready" reports with actionable recommendations for technical and product teams.

• Include documentation or descriptions of how you have proposed UX requirements for implementation, detailing specific interaction states, timings, or patterns based on research findings.

📝 Enhancement Note: Given the role's focus on innovation and R&D, portfolios should highlight the ability to structure research in ambiguous environments and demonstrate a clear path from research to business impact. Case studies demonstrating experience with advertising interfaces and complex video players will be particularly strong.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX Researchers in Spain with specialized OTT/advertising experience, a competitive salary range of €45,000 - €65,000 per year is estimated. This range can vary based on the candidate's specific experience, negotiation skills, and the depth of their specialized knowledge.

Benefits:

• Indefinite Contract (Contrato Indefinido)

• 100% Remote Work

• Internal Training Programs

• Access to Certifications

• Flexible Remuneration Plan (Plan de retribución flexible) including:

  • Medical Insurance (Seguro médico)
  • Transport Tickets (Tickets de transporte)
  • Daycare Tickets (Tickets guardería)
  • Restaurant Tickets (Tickets restaurante)

• Brand Ambassador Program (Plan amigo)

• Company Events, Meetups, Techdays, and Talks

Working Hours:

• Standard: Monday to Thursday, 8:00 AM to 6:00 PM; Friday, 8:00 AM to 3:00 PM.

• Summer Schedule (July & August): Intensive schedule, 8:00 AM to 3:00 PM.

• This schedule offers flexibility, especially with the 100% remote arrangement, allowing for effective management of research activities and personal time.

📝 Enhancement Note: The salary estimate is based on a mid-level UX Researcher with specialized skills in a high-demand area (OTT advertising) in Spain, considering the cost of living and typical compensation for remote roles. The benefits package is comprehensive, reflecting a company committed to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation, Technology Consulting, and Innovation. knowmad mood operates at the intersection of technology and business strategy, driving client success through digital solutions.

Company Size: Over 3,000 employees globally, indicating a large, established organization with significant resources and a broad operational footprint across various markets.

Founded: The founding date is not explicitly provided, but the company's description suggests a mature entity that has evolved to lead in digital transformation.

Team Structure:

• The UX Researcher will join the Technical R&D team, specifically focusing on advertising innovation. This suggests a collaborative environment with engineers, product managers, and other innovation specialists.

• The reporting structure is likely within a dedicated R&D or Product Innovation department, with opportunities for cross-functional collaboration with marketing, product, and engineering teams.

Methodology:

• The company emphasizes innovation, digital transformation, and sustainable development, suggesting a forward-thinking approach to problem-solving.

• The R&D team's focus on advertising innovation implies a data-driven and experimental methodology, where user research plays a crucial role in validating concepts and mitigating risks before significant development investments.

• Processes will likely involve agile methodologies, iterative development, and a strong feedback loop between research, design, and engineering.

Company Website: https://www.knowmadmood.com/

📝 Enhancement Note: knowmad mood's positioning as a leader in digital transformation implies a culture that values innovation, expertise, and cross-functional collaboration. The R&D team's focus on advertising and OTT suggests a dynamic environment at the forefront of media and technology trends.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist within UX Research, focusing on a niche area (OTT advertising innovation). It sits at a mid-level to senior individual contributor capacity, requiring deep expertise rather than broad managerial oversight. The "Specialist" title indicates a focus on developing a deep understanding and skill set in a specific domain.

Reporting Structure: The UX Researcher will likely report to an R&D Manager, Head of Product Innovation, or a Senior UX Lead within the technical R&D department. This structure provides guidance and mentorship while allowing for autonomy in research execution.

Operations Impact: The UX Researcher's work will directly impact the company's ability to develop successful and user-accepted advertising solutions for OTT platforms. By reducing uncertainty and providing evidence-based insights, the role helps prevent costly development of unviable ideas, optimizes user experience to increase ad engagement and acceptance, and ultimately contributes to revenue generation through more effective advertising strategies.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a recognized expert in UX research for OTT advertising, a rapidly evolving and high-demand field.

• Skill Expansion: Potential to gain exposure to broader product strategy, A/B testing, and quantitative research methods to complement qualitative expertise.

• Cross-functional Leadership: Ability to influence product roadmaps and strategic decisions by effectively communicating research insights to stakeholders across different departments.

• Mentorship: As expertise grows, opportunities to mentor junior researchers or contribute to building internal UX research best practices.

• Career Path: Potential progression into Senior UX Researcher roles, UX Lead positions, or even product management roles with a strong UX focus.

📝 Enhancement Note: The role offers a clear path for specialization within a niche but growing area of digital product development. The impact described directly ties the researcher's activities to business outcomes like revenue and risk mitigation, which is a key characteristic of valuable operations-adjacent roles.

🌐 Work Environment

Office Type: The company offers a 100% Remote work environment. This means no physical office presence is required, providing maximum flexibility and autonomy for employees.

Office Location(s): While the job is listed in Madrid, Spain, the "100% Remote" designation means candidates from anywhere within Spain can apply and work from their preferred location.

Workspace Context:

• The remote nature fosters an environment of trust, autonomy, and self-management.

• Collaboration will primarily occur through digital tools, requiring strong communication and documentation skills.

• Access to company-provided training and resources will be crucial for staying connected and informed within the distributed team.

• The company promotes a culture of continuous learning through events, meetups, and tech talks, accessible remotely.

Work Schedule: The provided working hours (8 AM - 6 PM L-J, 8 AM - 3 PM V, with summer intensiveness) are standard for Spain but offer flexibility given the remote setup. This allows for effective management of research timelines, participant scheduling, and collaboration with teams in different time zones, provided core availability is met during business hours.

📝 Enhancement Note: The "100% Remote" aspect is a significant differentiator. The company's commitment to virtual events and training indicates an effort to maintain team cohesion and knowledge sharing despite the distributed workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience, particularly in OTT/streaming and UX research methodologies.

• First Interview: Likely with an HR representative or hiring manager to discuss your background, motivation, and general fit with the company culture and role.

• Technical Interview/Case Study: This is where your UX research skills will be rigorously assessed. You may be asked to present a portfolio case study in detail, walk through your process, and discuss specific research challenges. A practical exercise or take-home assignment related to OTT advertising UX may be given.

• Final Interview: Potentially with senior leadership or key stakeholders to discuss strategic alignment, long-term vision, and confirm cultural fit.

Portfolio Review Tips:

• Highlight OTT/Advertising Experience: Prioritize case studies that specifically showcase your work in OTT, streaming, video players, or digital advertising UX.

• Detail Your Process: For each case study, clearly articulate your research questions, chosen methodologies (especially qualitative/evaluative), participant criteria, execution, analysis, and the actionable insights derived.

• Demonstrate Impact: Quantify the impact of your research whenever possible. How did your findings influence product decisions, improve user experience metrics, or lead to successful pilot outcomes?

• Showcase Synthesis Skills: Emphasize how you transformed raw data into clear, concise, and "decision-ready" recommendations for product and technical teams.

• Address Innovation Context: If you have experience in R&D or innovation projects with ambiguity, highlight how you structured research and defined hypotheses in such environments.

Challenge Preparation:

• Be Ready to Present: Prepare a compelling presentation of 1-2 of your strongest case studies, focusing on the problem, your approach, key findings, and impact.

• Know Your Methods: Be prepared to discuss the pros and cons of various qualitative and evaluative UX research methods, and justify your choices for specific research scenarios.

• Understand the Domain: Research current trends, challenges, and user behaviors in OTT streaming and digital advertising. Familiarize yourself with common ad formats and their UX implications.

• Think Strategically: Consider how UX research can directly support business objectives like user engagement, ad acceptance, and revenue generation in the competitive OTT landscape.

📝 Enhancement Note: The emphasis on a "decision-ready" report and specific UX requirements for implementation suggests that candidates should be prepared to discuss how their research directly translates into tangible product specifications and strategic guidance for the R&D team.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Experience with tools for participant recruitment, survey distribution, usability testing (e.g., UserTesting.com, Lookback, Maze, Optimal Workshop).

• Prototyping Tools: Familiarity with creating and testing low-fidelity (e.g., Figma, Sketch, Adobe XD wireframes) and high-fidelity prototypes.

• Collaboration Tools: Proficiency in using tools for remote collaboration and project management (e.g., Jira, Confluence, Asana, Trello).

• Communication Tools: Essential for remote work (e.g., Slack, Microsoft Teams, Zoom).

Analytics & Reporting:

• Data Analysis Tools: While primarily qualitative, familiarity with tools that can help analyze user behavior data (e.g., Google Analytics, Amplitude, Mixpanel) to complement research findings would be advantageous.

• Reporting & Presentation Software: Strong skills in creating clear, visually appealing reports and presentations (e.g., PowerPoint, Google Slides, Keynote).

CRM & Automation:

• CRM (Optional but beneficial): Understanding of how user data is managed in CRM systems (e.g., Salesforce, HubSpot) can provide context for user segmentation and targeting in advertising research.

• Automation Tools (Contextual): Awareness of how automation impacts user experience and advertising delivery.

📝 Enhancement Note: While the role is UX Research-focused, understanding how research findings integrate with product development workflows (often managed via project management and CRM tools) and how quantitative data complements qualitative insights is increasingly valuable.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams to achieve common goals, essential for translating research into product.

• Innovation: A culture that encourages new ideas, experimentation, and pushing technological boundaries, especially in areas like advertising technology.

• Commitment: Dedication to delivering high-quality work and achieving objectives, both for clients and internal projects.

• Fun: While focused on innovation, the company values a positive and enjoyable work environment, even in a remote setting.

• Trust: Building confidence in team members, clients, and the quality of work produced, crucial for a remote and collaborative setup.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with product managers, technical leads, engineers, and potentially marketing/sales teams to ensure research is aligned with business goals and technical feasibility.

• Data-Driven Decision Making: A culture that values evidence and data to inform strategic choices, with UX research being a key source of user evidence.

• Open Communication: Encouraging direct and transparent communication, utilizing digital tools effectively to share insights, feedback, and progress updates.

• Continuous Improvement: A mindset of constantly seeking ways to optimize processes, user experiences, and research methodologies.

📝 Enhancement Note: The company's stated values—collaboration, innovation, commitment, fun, and trust—are foundational for a successful remote and R&D-focused team. The UX Researcher's role is central to fostering a user-centric approach within these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in Innovation: Working in an R&D context often means dealing with nascent ideas and undefined problems, requiring the ability to structure research effectively from scratch.

• Balancing User Needs with Business Goals: Finding the right balance between creating ideal user experiences and meeting the commercial objectives of advertising.

• Rapidly Evolving OTT Landscape: Staying current with new technologies, platforms, user behaviors, and advertising trends in the fast-paced OTT market.

• Remote Collaboration: Maintaining strong communication, alignment, and team cohesion within a fully remote work environment.

• Translating Complex Findings: Effectively communicating nuanced research findings to diverse stakeholders to drive adoption and action.

Learning & Development Opportunities:

• Specialized Expertise: Deepen knowledge in UX for video players, SmartTV interfaces, and the intricacies of digital advertising UX.

• Cross-Disciplinary Exposure: Gain insights into product management, engineering challenges, and business strategy within the digital transformation space.

• Methodological Advancement: Explore advanced qualitative techniques, mixed-methods research, and potentially quantitative analysis to complement existing skills.

• Industry Engagement: Participate in industry events, webinars, and tech days to stay abreast of emerging trends and network with peers.

• Career Progression: Potential to advance into senior research roles, lead research initiatives, or transition into product strategy roles due to deep domain knowledge.

📝 Enhancement Note: The challenges are typical for roles in innovation and R&D, particularly in dynamic tech sectors like OTT. The growth opportunities are substantial for someone looking to specialize and become a key contributor in a high-impact area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to conduct user research for a new product or feature with minimal existing data or clear direction. How did you approach it, and what were the outcomes?" (Focus on structuring research in ambiguity).

• "How do you balance user needs and desires with the business objectives of advertising in an OTT context? Provide an example." (Focus on stakeholder management and strategic thinking).

Company & Culture Questions:

• "Based on our company description, what aspects of knowmad mood's culture appeal to you, and how do you see yourself contributing to our values of collaboration and innovation?" (Focus on cultural fit and motivation).

• "How do you ensure effective communication and collaboration within a fully remote team?" (Focus on remote work best practices).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the research process, key findings, and the impact/recommendations.

• Quantify Where Possible: Use data and metrics to illustrate the impact of your research, even if it's qualitative shifts in user behavior or sentiment.

• Highlight Your Process: Emphasize your methodology, why you chose specific methods, and how you navigated any challenges.

• Focus on Actionability: Showcase how your insights led to concrete changes or decisions for the product or business.

• Tailor to the Role: Emphasize any experience with OTT, video players, advertising, or complex interactive interfaces.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only perform rigorous UX research but also translate those findings into actionable strategies that directly support the company's innovation goals in advertising.

📌 Application Steps

To apply for this operations-adjacent UX Research position:

• Submit your application through the provided link on the knowmad mood teamtailor platform.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your UX research process, particularly highlighting experience in OTT, streaming, video products, or digital advertising. Ensure these case studies clearly articulate the problem, your methodology, your findings, and the impact or decisions influenced by your research.

• Tailor Your Resume: Update your resume to prominently feature keywords such as "UX Research," "OTT," "Streaming," "SmartTV," "HbbTV," "Qualitative Research," "Evaluative Methods," "Advertising UX," and any relevant tools. Quantify your achievements and responsibilities where possible.

• Prepare Your Presentation: Rehearse your portfolio presentation, focusing on clear storytelling, detailing your research process, and articulating the impact of your work. Be ready to discuss your approach to research in innovation/R&D contexts.

• Research knowmad mood: Familiarize yourself with the company's mission, values, and digital transformation focus. Understand their commitment to innovation and sustainable development, and consider how your role contributes to these goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.