UX Marketing Specialist | Website Designer

📍 Job Overview

Job Title: UX Marketing Specialist | Website Designer

Company: Lexroom

Location: Italy (Hybrid, with 3 days/week in Milan HQ)

Job Type: Full-Time

Category: Marketing Operations / GTM Operations / Web Operations

Date Posted: March 25, 2026

Experience Level: 1-3 Years (Entry to Mid-Level)

Remote Status: Hybrid

🚀 Role Summary

• Drive website UX enhancements and conversion rate optimization (CRO) for a leading Legal AI platform.

• Develop and implement new website sections and high-converting landing pages within a CMS.

• Manage the end-to-end Figma design workflow, ensuring alignment between design and live website components.

• Implement custom solutions and support integrations using HTML, CSS, and JavaScript to improve performance.

• Analyze user behavior and leverage data insights from tools like GA4 and Looker Studio to identify and address friction points.

📝 Enhancement Note: While the title is "UX Marketing Specialist | Website Designer," the core responsibilities and required skills lean heavily into web development, UX design, and CRO implementation within a marketing operations context. This role is crucial for the Go-To-Market (GTM) strategy by ensuring the website effectively attracts, engages, and converts potential users, directly impacting lead generation and customer acquisition. The emphasis on CMS, HTML/CSS/JS, and analytics integration points towards a role that bridges design, development, and marketing operations.

📈 Primary Responsibilities

• Website Development & UX Enhancement:

  • Build and structure the company website, defining and implementing new sections (e.g., resources pages, feature deep-dives).
  • Continuously improve website UX, focusing on speed, usability, and overall user experience to reduce friction.
  • Develop and deploy high-converting landing pages tailored for specific campaigns and target audiences.
  • Ship new page components directly within the Content Management System (CMS).

• Design Workflow & Component Management:

  • Own the end-to-end Figma design workflow, ensuring the design library remains synchronized with the live website.
  • Create scalable, reusable components within Figma, documenting their usage and best practices.
  • Collaborate with stakeholders to ensure design consistency and adherence to brand guidelines across all web assets.

• Technical Implementation & Optimization:

  • Implement custom solutions, automations, and support integrations using HTML, CSS, and JavaScript.
  • Troubleshoot and resolve bugs, manage translations, and implement redirects for existing web pages.
  • Identify UX and conversion friction points by analyzing data from analytics platforms (e.g., GA4), heat-mapping tools, and user behavior insights.

• Performance & CRO:

  • Apply best practices in Clarity and Conversion Rate Optimization (CRO) to drive tangible improvements in user engagement and conversion metrics.

  • Understand and apply SEO fundamentals to ensure website content is discoverable and optimized for search engines.

  • Support integrations with marketing and sales tools, such as HubSpot CRM, to ensure seamless data flow and campaign execution.

📝 Enhancement Note: The responsibilities highlight a hands-on role focused on the practical execution of website improvements. The "end-to-end ownership" of the Figma workflow implies a significant responsibility for design system management and its translation into functional web elements. The mention of custom solutions with HTML/CSS/JS and integrations with CRM suggests a need for a technically adept individual who can not only design but also implement and troubleshoot.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Web Design, Digital Marketing, Computer Science, or a related field is implied.

Experience: 1-3 years of relevant professional experience in web development, UX design, and CRO.

Required Skills:

• Proven experience with CMS platforms (e.g., WordPress, Webflow).

• Strong proficiency in UX design principles and website design best practices.

• Hands-on experience with Figma for UI/UX design, component creation, and workflow management.

• Demonstrated understanding of Conversion Rate Optimization (CRO) strategies and best practices.

• Foundational knowledge of analytics tools such as Google Analytics 4 (GA4) and Looker Studio for performance tracking and insights.

• Proficiency in HTML and CSS for web development and custom implementations.

Preferred Skills:

• Experience working with CRM systems, specifically HubSpot.

• Familiarity with JavaScript for developing custom solutions and interactive elements.

• Understanding of SEO fundamentals and best practices for on-page optimization.

• Experience with heat-mapping and user behavior analytics tools.

• Proactive, creative, and comfortable working in fast-paced, iterative environments.

📝 Enhancement Note: The experience requirement of 1-3 years suggests this is an excellent opportunity for a developing professional to gain significant experience in a high-growth tech company. The combination of design (Figma), development (HTML/CSS/JS), and marketing analytics (GA4, CRO) makes this a cross-functional role requiring a versatile skill set. Proficiency in both Italian and English is critical given the company's European focus and Milan HQ.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design & UX Showcase: A portfolio demonstrating your proficiency in website design, with a strong emphasis on user experience, intuitive navigation, and aesthetic appeal. Include examples of responsive design across various devices.

• Figma & Component Library Examples: Showcase your work within Figma, highlighting the creation of scalable components, design systems, and how you maintain consistency between design and implementation.

• Conversion-Focused Landing Pages: Present examples of landing pages you've designed and developed, ideally with quantifiable results (e.g., improved conversion rates, lead generation metrics) to demonstrate your impact on GTM goals.

• CMS Implementation Examples: If possible, provide examples of websites or pages built using popular CMS platforms like WordPress or Webflow, illustrating your ability to manage and develop within these environments.

Process Documentation:

• Workflow Optimization Case Studies: Prepare to discuss how you've identified and addressed UX or conversion friction points. Detail the analytical process (using tools like GA4, heatmaps) and the implementation steps taken to resolve them, along with the resulting improvements.

• Design-to-Development Handoff: Be ready to explain your process for collaborating with developers or implementing designs yourself, ensuring smooth transitions from Figma to live web pages.

• Component Scalability & Maintenance: Describe your approach to creating reusable and scalable design components that facilitate efficient website updates and maintenance.

📝 Enhancement Note: For a role encompassing UX, design, and development, a strong portfolio is paramount. Candidates should focus on showcasing projects that demonstrate not just aesthetic design but also strategic thinking around user journeys, conversion optimization, and technical implementation within a CMS. Quantifiable results from past projects will significantly strengthen their application.

💵 Compensation & Benefits

Salary Range: €28,000 – €40,000 per year.

Benefits:

• Equity Package: Alignment with the company's long-term success through stock options or similar equity.

• Hybrid Work Model: Flexibility to work from home and in the Milan HQ three days per week.

• Health Insurance: Comprehensive medical coverage.

• Meal Vouchers: Daily support for meal expenses.

• Performance Bonuses: Rewards tied to measurable achievements and results.

• Team Retreats & Off-sites: Opportunities for team building, collaboration, and strategic planning.

Working Hours: Approximately 40 hours per week, with a hybrid arrangement allowing for flexibility.

📝 Enhancement Note: The salary range provided is typical for entry to mid-level web development and UX roles in Italy, especially considering the 1-3 years of experience requirement. The inclusion of equity is a significant benefit, aligning employee success with company growth, common in fast-scaling tech startups. The hybrid model with specific office days is a clear indicator of the expected work arrangement. Researching cost of living in Milan and comparing it to the salary range is advisable for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (Legal AI)

Company Size: While not explicitly stated in the provided data, Lexroom's description as "scaling rapidly" and having "thousands of legal professionals across Europe" suggests it's a growing startup or scale-up, likely in the range of 50-250 employees.

Founded: Lexroom was founded a "few years ago" by a team dedicated to rigor, clarity, and impact, evolving from an initial idea into a trusted platform.

Team Structure:

• The role likely sits within a marketing or GTM team, or potentially a dedicated web/digital operations team.

• Close collaboration with marketing, product, and potentially engineering teams is expected.

• The company emphasizes working with "exceptional colleagues" in a culture that values "competence, curiosity, and ambition."

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics (GA4, Looker Studio), heat-maps, and user behavior insights to inform website improvements and CRO strategies.

• Iterative Development: The role is comfortable in "fast-paced environments and iterative approach," suggesting agile methodologies for website updates and feature rollouts.

• Focus on Impact & Results: The company mission is to "make the law faster, clearer, and more reliable," and employees are expected to "Deliver Meaningful Results" that directly influence how legal professionals operate.

• Rigor and Clarity: These are core values, applied to building a "trusted platform" and setting a "new standard."

Company Website: https://www.lexroom.ai/

📝 Enhancement Note: Lexroom positions itself as a serious player in the Legal AI space, emphasizing trust, clarity, and impact. The culture appears to be high-performance, driven by data, and focused on tangible results. For a UX Marketing Specialist, this means contributing directly to the company's GTM effectiveness and brand perception through a well-optimized and engaging web presence.

📈 Career & Growth Analysis

Operations Career Level: This "UX Marketing Specialist | Website Designer" role is positioned as an early to mid-career opportunity. With 1-3 years of experience, it's a chance to gain significant hands-on expertise in a specialized area within GTM operations. The role requires a blend of design, development, and analytical skills, making it a strong foundation for future growth.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Marketing, or potentially a GTM Operations Lead. Collaboration with Product Managers and Engineering teams is also a key aspect.

Operations Impact:

• The UX Marketing Specialist plays a critical role in the top of the funnel by ensuring the website is a powerful lead generation and conversion engine.

• Optimizing website performance, user experience, and conversion rates directly impacts lead quality, volume, and ultimately, customer acquisition cost (CAC) and revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in UX design, CRO, front-end development (HTML, CSS, JS), or specific CMS platforms.

• Leadership: As the company scales, opportunities may arise to lead web development initiatives, manage junior designers/developers, or take on more strategic CRO responsibilities.

• Cross-Functional Movement: Develop a strong understanding of marketing automation, CRM, and SEO, potentially transitioning into broader marketing operations or digital marketing roles.

• Industry Expertise: Become a subject matter expert in the unique web and UX needs of the legal tech industry.

📝 Enhancement Note: This role offers a clear path for growth within a fast-paced tech environment. The combination of skills required (design, development, analytics) is highly transferable and in demand. The company's emphasis on "Growth that Matters" and taking "responsibility" suggests that individuals who demonstrate initiative and deliver results will be rewarded with increasing levels of autonomy and challenging projects.

🌐 Work Environment

Office Type: Hybrid work model, with a mix of remote work and in-office collaboration at their Milan HQ. The company emphasizes collaboration and team connection through retreats and off-sites.

Office Location(s): Milan HQ, Italy.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to balance flexibility with in-person collaboration, fostering team cohesion and idea exchange.

• Tools & Technology: Access to industry-standard design and analytics tools (Figma, GA4, Looker Studio), CMS platforms, and development environments.

• Team Interaction: Opportunities to work closely with marketing, product, and engineering teams, fostering a cross-functional learning environment.

• Fast-Paced & Iterative: The environment is described as fast-paced, requiring adaptability and a willingness to work in an iterative manner.

Work Schedule: The standard work week is approximately 40 hours, with flexibility afforded by the hybrid model. This allows for structured workdays focused on completing tasks and projects efficiently.

📝 Enhancement Note: The hybrid model in Milan suggests a professional yet dynamic work environment. The emphasis on collaboration and team retreats indicates a company culture that values connection alongside productivity. Candidates should be comfortable with a flexible schedule and a proactive approach to communication in a hybrid setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.

• Technical/Skills Assessment: Potentially a hands-on exercise or a deep dive into portfolio projects focusing on design rationale, technical implementation, and CRO strategies.

• Behavioral/Cultural Interview: Discussion about working style, collaboration, problem-solving, and alignment with Lexroom's values (rigor, clarity, ambition, curiosity).

• Stakeholder/Team Interview: Meeting with potential team members or cross-functional collaborators to assess fit and communication style.

• Final Interview: Possibly with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Highlight Impact: Showcase quantifiable results from your projects. For CRO initiatives, present metrics like conversion rate increases, reduction in bounce rates, or lead generation growth.

• Demonstrate Process: Clearly articulate your thought process behind design decisions, UX improvements, and development choices. Explain why you made certain choices, referencing data or best practices.

• Figma Proficiency: Ensure your Figma work is well-organized, demonstrating your ability to create and manage design systems, components, and user flows.

• Technical Details: For development aspects, briefly explain the technologies used (HTML, CSS, JS, CMS) and any custom solutions implemented.

• Tailor to Lexroom: If possible, subtly tailor your portfolio presentation to highlight examples relevant to SaaS, B2B, or legal tech, showcasing an understanding of the industry.

Challenge Preparation:

• Website Audit/Critique: Be prepared to analyze Lexroom's current website or a competitor's website, identifying UX issues, conversion bottlenecks, and proposing solutions with specific examples.

• Figma or HTML/CSS Exercise: A small, practical task to assess your core design or development skills.

• CRO Strategy Proposal: Outline a hypothetical CRO strategy for a specific landing page or website section, including data points you'd track and potential A/B tests.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's portfolio. Demonstrating a clear understanding of how design and development directly contribute to marketing and business objectives (like lead generation and conversion) will be key. Candidates should be ready to articulate their process and quantify their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for end-to-end workflow, component library, collaboration).

• CMS Platforms: Experience with WordPress and/or Webflow is required for building and managing website content and structure.

• Front-end Development: HTML, CSS (required); JavaScript (highly valued) for custom solutions, scripts, and integrations.

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4) for tracking user behavior, traffic sources, and conversions.

• Data Visualization: Looker Studio (formerly Google Data Studio) for creating dashboards and reporting on website performance.

• Heatmaps & User Behavior: Tools like Hotjar or similar for visualizing user interactions on the website.

CRM & Automation:

• CRM: HubSpot familiarity is preferred for understanding lead flow and integration needs.

• Marketing Automation: Understanding of how website interactions feed into marketing automation workflows.

📝 Enhancement Note: Proficiency in Figma, HTML, and CSS is non-negotiable. JavaScript is a significant plus. Familiarity with GA4 and Looker Studio is crucial for the analytics and CRO aspects of the role. Experience with HubSpot is beneficial for seamless integration with marketing and sales efforts. The company likely uses a modern tech stack that prioritizes efficiency and data-driven insights.

👥 Team Culture & Values

Operations Values:

• Rigor & Clarity: Essential for building trust in the legal tech space. This translates to meticulous design, clear communication, and data-backed decisions.

• Curiosity & Ambition: Driving innovation and continuous improvement. The team is encouraged to explore new ideas and strive for ambitious goals.

• Impact & Purpose: A focus on building something lasting that genuinely improves how legal professionals work.

• Competence & Collaboration: Working with and learning from highly skilled individuals, fostering a supportive and efficient team environment.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, product, and engineering teams is expected to ensure a cohesive user experience and effective GTM strategy.

• Data-Informed Discussions: Decisions and discussions are likely to be grounded in data and analytics, fostering objective problem-solving.

• Iterative Feedback: The fast-paced environment suggests a culture of continuous feedback and adaptation, where ideas are shared and refined collaboratively.

• Autonomy with Accountability: While teams operate with purpose and autonomy, there's an expectation of accountability for delivering results and maintaining high standards.

📝 Enhancement Note: Lexroom cultivates a culture that values both intellectual rigor and proactive execution. For this role, it means being comfortable with data analysis, contributing creatively to website improvements, and working collaboratively within a high-achieving team. The company's mission to "set the standard" implies a drive for excellence in all aspects of its operations, including its digital presence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design, Development, and CRO: Juggling multiple responsibilities requiring distinct skill sets within a fast-paced environment.

• Data Interpretation for Action: Translating complex user behavior data into actionable design and development improvements.

• Keeping Pace with Technology: Continuously learning new web technologies, design trends, and optimization techniques.

• Cross-Functional Alignment: Ensuring that website changes align with broader marketing campaigns, product roadmaps, and brand messaging.

• Measuring ROI: Clearly demonstrating the impact of website improvements on lead generation, conversion rates, and overall business objectives.

Learning & Development Opportunities:

• Advanced CRO & UX: Deepen expertise through specialized courses, workshops, or certifications in Conversion Rate Optimization and User Experience design.

• Front-End Development: Enhance JavaScript skills, learn new frameworks, or explore more advanced front-end techniques.

• Marketing Technology (MarTech): Gain a deeper understanding of how web operations integrate with CRM, marketing automation, and other MarTech tools.

• Industry Specialization: Become an expert in the nuances of web design and marketing for the legal tech industry.

• Mentorship: Potential for mentorship from experienced marketing or product leaders within Lexroom.

📝 Enhancement Note: This role is ideal for someone looking to build a robust skill set at the intersection of design, development, and marketing. The challenges presented are typical for growth-stage tech companies and offer significant opportunities for professional development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach improving the conversion rate on our current homepage, considering our target audience of legal professionals?" (Prepare to discuss data analysis, A/B testing ideas, and specific UX changes).

• "Describe your process for moving a design from Figma to a live, functional webpage. What are the key handoff points and potential pitfalls?" (Focus on collaboration, component reusability, and technical implementation).

Company & Culture Questions:

• "What interests you most about Lexroom and the legal AI industry?" (Research Lexroom's mission, products, and recent news; connect it to your career aspirations).

• "How do you stay current with UX design trends and web development best practices?" (Mention specific resources, communities, or learning methods).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your solution (design/development approach), the tools used, and the results achieved (quantifiable if possible).

• Focus on Impact: Emphasize how your work contributed to business goals, such as increased engagement, lead generation, or conversion rates.

• Showcase Figma Skills: Walk through your Figma workflow, highlighting component creation, design system thinking, and collaboration features.

• Technical Clarity: Be prepared to briefly explain the technical implementation details of your projects (CMS, HTML/CSS/JS).

• Conciseness: Present your strongest 2-3 projects in detail, rather than trying to cover everything superficially.

📝 Enhancement Note: Candidates should be ready to demonstrate not just their technical skills but also their strategic thinking and ability to connect their work to business outcomes. A portfolio that clearly showcases impact and a well-articulated process will be crucial for success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your skills in UX design, website development (CMS, HTML/CSS), and Conversion Rate Optimization. Prioritize examples with quantifiable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX Design," "Website Designer," "Figma," "CMS," "CRO," "HTML," "CSS," "GA4," and "HubSpot." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, technical solutions, and the impact of your work using the STAR method. Prepare to discuss your approach to website optimization and conversion rate improvement.

• Company Research: Thoroughly research Lexroom, its mission, products, and target audience. Understand their current website and identify potential areas for UX and conversion enhancement to discuss during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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