UX Designer / Service Designer, Framo Services AS – MyPage

📍 Job Overview

Job Title: UX Designer / Service Designer
Company: Alfa Laval (Framo Services AS)
Location: Florvag, Norway
Job Type: Full-Time
Category: Digital Product Design / User Experience
Date Posted: September 18, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Spearhead the design and development of Framo's digital customer interface, MyPage, and related digital services.
• Drive the end-to-end design process, from user research and ideation to prototyping, testing, and final implementation.
• Translate complex user needs and business objectives into intuitive, engaging, and user-friendly digital solutions.
• Facilitate collaborative workshops and co-creation sessions with both internal teams and global customers.
• Contribute to building a robust product environment within Framo, influencing processes, data flow, and the overall digital experience.

📝 Enhancement Note: While this role is not strictly within Revenue Operations, Sales Operations, or GTM, it shares significant overlap in its focus on customer experience, process improvement, and digital strategy that directly impacts customer engagement and business efficiency. The emphasis on end-to-end ownership, data flow, and user needs translates well to operations professionals who often manage similar cross-functional initiatives.

📈 Primary Responsibilities

• Lead the entire design lifecycle for digital products, from initial user insight gathering and concept development through to iterative testing and final deployment.
• Translate user requirements, business goals, and technical constraints into clear, actionable design specifications and user flows.
• Conduct user research, including interviews, surveys, and usability testing, to gather deep insights into customer behaviors and needs.
• Facilitate design thinking workshops and co-creation sessions with stakeholders, including customers, product managers, and engineering teams.
• Develop high-fidelity prototypes and wireframes to effectively communicate design concepts and user interactions.
• Implement and maintain design systems to ensure consistency and scalability across digital platforms.
• Collaborate closely with product owners and developers to ensure designs are implemented accurately and effectively.
• Analyze user feedback and performance data to identify areas for improvement and iterate on existing designs.
• Advocate for user-centered design principles and best practices within the organization.
• Contribute to defining the digital product vision and strategy, aligning it with business objectives.

📝 Enhancement Note: The core responsibilities highlight a strong emphasis on end-to-end product ownership and user-centric design, which are critical skills for operations professionals managing complex projects and stakeholder relationships. The ability to influence processes and data flow is directly applicable to operations roles focused on efficiency and optimization.

🎓 Skills & Qualifications

Education: Formal higher education in Design, Human-Computer Interaction, or a related field is a plus, but practical experience and proven results are highly valued.

Experience: Minimum of 3 years of experience in UX design and/or Service Design, specifically for digital products and services.

Required Skills:

• Proven experience leading the full design process for digital products, from user research to final implementation.
• Strong understanding of user-centered design principles and methodologies.
• Proficiency in creating wireframes, mockups, and interactive prototypes using industry-standard tools.
• Experience conducting various forms of user testing (e.g., usability testing, A/B testing) and synthesizing feedback.
• Demonstrated ability to facilitate workshops and co-creation sessions with diverse stakeholders.
• Excellent analytical and problem-solving skills, with the ability to identify patterns and translate insights into design solutions.
• Strong communication, presentation, and interpersonal skills, with the confidence to engage with customers and internal teams.
• Ability to balance user needs, technological feasibility, and business objectives.
• Empathy and a deep understanding of user psychology.
• Fluency in Norwegian and strong command of English, both written and spoken.

Preferred Skills:

• Experience working with design systems.
• Familiarity with the maritime industry or industrial services sector.
• Knowledge of data analysis and its application in design decision-making.
• Experience in Service Design, mapping customer journeys and touchpoints across physical and digital interactions.
• Familiarity with agile development methodologies.

📝 Enhancement Note: The emphasis on process ownership, stakeholder management, and translating needs into actionable solutions aligns with the core competencies expected in operations roles. The ability to balance user needs with business and technical constraints is a key skill for any operations professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 end-to-end design projects demonstrating your process from problem identification to solution delivery.
• Clearly articulate the user needs, business goals, and technical considerations for each project.
• Include examples of user research methodologies employed and key insights derived.
• Present wireframes, prototypes, and final design solutions with explanations of design decisions.
• Detail user testing processes, results, and how feedback informed design iterations.
• Demonstrate proficiency in translating complex processes or data into intuitive user interfaces.
• Highlight any experience with design systems or component libraries.

Process Documentation:

• For each project in your portfolio, provide documentation that outlines:
  • The initial problem statement and project objectives.
  • The design process followed, including specific methodologies used (e.g., user interviews, journey mapping, wireframing, prototyping, usability testing).
  • Key decision points and the rationale behind them.
  • How user feedback and data were incorporated to refine the design.
  • The final outcome and any measured impact or learnings.

📝 Enhancement Note: A strong portfolio demonstrating a structured design process, user-centric thinking, and measurable outcomes is crucial. For operations professionals, this translates to showcasing how you've optimized processes, improved efficiency, or driven measurable business results through strategic initiatives.

💵 Compensation & Benefits

Salary Range: Based on industry standards for experienced UX/Service Designers in Norway, a competitive salary range for this role would typically fall between 600,000 - 850,000 NOK annually. This estimation considers the required experience level, the specialized skills in digital product design, and the cost of living in the Florvag area.

Benefits:

• Professional Development: Opportunities for continuous learning through courses, conferences, and knowledge sharing within the team.
• Flexible Work Environment: Offers a flexible workday that balances professional responsibilities with personal life.
• Inclusive Work Environment: A welcoming and supportive culture with engaged, generous, and skilled colleagues.
• Active Social Environment: Encourages team bonding through various social activities, including trips, training, and informal gatherings.
• Impactful Work: The chance to make a tangible difference for Framo, its customers, and the evolving maritime industry.

Working Hours: The role is structured around a standard 40-hour work week, with flexibility offered to accommodate work-life balance.

📝 Enhancement Note: The salary estimate is based on general Norwegian market data for mid-level design roles. Specific compensation will depend on the candidate's experience, qualifications, and the company's internal compensation structure. The benefits highlight a commitment to employee well-being and professional growth, which are attractive aspects for any candidate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Maritime Services / Industrial Equipment (Pump Systems). Alfa Laval, through Framo, is a world leader in pump systems for tankers, with a strong global presence. The digital arm is focused on enhancing customer service and operations through digital platforms.

Company Size: Alfa Laval is a large, global industrial company. Framo Services AS, as a specific division, operates with a smaller, more agile team focused on digital product development, fostering a culture of empowerment and rapid iteration. This blend offers the stability of a large corporation with the agility of a startup within its digital initiatives.

Founded: Framo was founded in 1967. Its history is rooted in physical product development, with a recent strategic push into digital innovation, creating a dynamic environment where established expertise meets new technological frontiers.

Team Structure:

• The UX Designer / Service Designer will be part of the MyPage product team, which is described as a "small and close-knit team" with "full freedom to do what we believe is right."
• This team likely operates with a flat hierarchy, promoting direct collaboration between designers, product owners, and developers.
• Cross-functional collaboration is expected with various departments, including those managing physical operations on ships, sales, and customer support, to ensure a holistic understanding of user needs and business processes.

Methodology:

• Data-Driven Design: Insights from data collected physically on ships and user interactions within MyPage will inform design decisions.
• Agile Development: The emphasis on a "short process from idea to implementation" and an agile team structure suggests a preference for iterative development cycles.
• Co-creation: Actively involving customers and internal teams in workshops to develop and refine solutions.
• User-Centricity: A foundational approach that prioritizes understanding and meeting user needs throughout the product lifecycle.

Company Website: [Alfa Laval - Company URL not provided in input, but typically alfafalaval.com. Framo Services AS would be a division within this.]

📝 Enhancement Note: Understanding Framo's position as a leader in physical maritime technology while being "immature" in digital product development is key. This presents an opportunity for a designer to significantly influence the digital landscape and build processes from the ground up, a common scenario in operations transformation initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring independent execution of design processes and the ability to influence product direction. It offers a pathway into more senior design leadership or product management roles within the digital space.

Reporting Structure: The role reports to the Product Owner of MyPage, Olle Nyberg. This direct reporting line indicates close collaboration and a clear channel for strategic input and feedback.

Operations Impact: The work directly influences customer satisfaction, operational efficiency for clients using MyPage, and the digital transformation journey of Framo Services AS. By improving digital touchpoints, the designer contributes to customer retention, service quality, and potentially new revenue streams through enhanced digital offerings.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/Service Design, potentially specializing in areas like user research, interaction design, or design systems.
• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and contribute to product strategy.
• Cross-Functional Exposure: Gain exposure to various aspects of the maritime industry, from physical operations to digital service delivery.
• Industry Influence: Contribute to shaping the digital experience in a global industrial sector, potentially setting new standards for customer interaction.

📝 Enhancement Note: For operations professionals, this role offers a chance to leverage their analytical and process-oriented skills in a user experience context. The growth path can lead to roles focused on digital transformation, customer success operations, or strategic product management, all of which are highly valued in the operations field.

🌐 Work Environment

Office Type: The role is based at the Framo Services AS location in Florvag, Norway, indicating an on-site work environment within a dedicated office space.

Office Location(s): Florvag, Vestland, Norway. This location is specific to the Framo Services AS operations.

Workspace Context:

• Collaborative Environment: The description emphasizes a "small and close-knit team" with "full freedom" and a desire to "build up a strong product environment," suggesting an open and collaborative workspace.
• Tools & Technology: The team will have access to necessary design tools and technology to support the design process, including resources for prototyping and user testing.
• Team Interaction: Opportunities for frequent interaction with colleagues, customers, and stakeholders, fostering a dynamic and engaging work atmosphere.

Work Schedule: The standard work schedule is 40 hours per week, with an emphasis on flexibility, allowing for a healthy work-life balance. This flexibility supports the need for focused design work and collaborative sessions.

📝 Enhancement Note: The on-site requirement is typical for roles that involve significant collaboration and hands-on work with physical products or internal teams. The emphasis on flexibility within the on-site framework is a positive indicator for work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and relevant experience.
• Hiring Manager Interview: Discussion with Product Owner Olle Nyberg to understand your background, design philosophy, and fit with the team. Expect questions about your approach to user-centric design and problem-solving.
• Portfolio Presentation & Walkthrough: A key stage where you will present selected projects from your portfolio, detailing your process, decisions, and outcomes. This is an opportunity to showcase your skills in practice.
• Workshop/Case Study: You may be asked to participate in a design exercise or case study, either individually or as part of a collaborative session, to assess your practical design skills and problem-solving approach.
• Team/Stakeholder Interviews: Meetings with other team members and potentially key stakeholders to evaluate cultural fit and collaboration capabilities.
• Final Interview: Possibly with senior management to discuss overall fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your end-to-end design process, problem-solving skills, and impact. Focus on projects that align with the responsibilities outlined in the job description.
• Tell a Story: Structure your project presentations to tell a compelling narrative: the problem, your approach, the solution, and the results. Clearly articulate your role and contributions.
• Show, Don't Just Tell: Use visuals effectively – include wireframes, prototypes, user flows, and final designs. Explain why you made certain design choices, referencing user needs and business goals.
• Highlight Process: Emphasize your methodology for user research, testing, and iteration. Demonstrate how you gather insights and use them to drive design decisions.
• Quantify Impact: Whenever possible, include metrics or qualitative feedback that demonstrate the success or impact of your designs (e.g., improved conversion rates, reduced task completion time, positive user feedback).
• Address Service Design: If you have service design experience, clearly map customer journeys and touchpoints, showing how digital and physical interactions are integrated.

Challenge Preparation:

• Understand the Context: Research Framo, Alfa Laval, and the maritime industry. Consider the unique challenges of designing for a global industrial customer base with varying levels of digital maturity.
• Practice Design Thinking: Be ready to articulate your approach to problem-solving, user research, ideation, prototyping, and testing.
• Prepare for Workshop Scenarios: Think about how you would facilitate a co-creation session or workshop with diverse stakeholders.
• Anticipate User Needs: Consider the potential needs of Framo's customers – what information do they need, what tasks do they perform, and how can digital solutions simplify their operations?

📝 Enhancement Note: The interview process heavily emphasizes practical application and portfolio demonstration. Operations candidates should focus on showcasing their project management, process optimization, and analytical skills through their portfolio, framing them within a user-centric and business-impact context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in tools such as Figma, Sketch, Adobe XD, InVision, or similar for wireframing, prototyping, and UI design.
• User Research & Testing: Familiarity with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Hotjar, SurveyMonkey).
• Collaboration Platforms: Experience with tools like Jira, Confluence, Miro, or Mural for team collaboration, project management, and workshop facilitation.

Analytics & Reporting:

• While not explicitly stated as the primary responsibility, an understanding of analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to interpret user behavior data and inform design decisions would be beneficial.
• Familiarity with data visualization tools for understanding performance metrics.

CRM & Automation:

• While the role is design-focused, an awareness of CRM systems (like Salesforce) and automation tools used in customer service and sales operations would provide valuable context for how the MyPage platform integrates with broader business processes.

📝 Enhancement Note: While the primary tools are design-specific, operations professionals often bring experience with CRM, ERP, and data analytics platforms. Highlighting transferable skills in data analysis, process mapping, and system integration can be advantageous.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Framo's global customers.
• Innovation & Agility: Embracing a forward-thinking mindset to develop cutting-edge digital solutions and adapting quickly to new insights and market changes.
• Collaboration & Empowerment: Fostering a team environment where ideas are shared freely, collective input is valued, and individuals are empowered to take ownership.
• Excellence & Quality: Striving for high-quality design and implementation that reflects the company's leadership in its core industry.
• Data-Driven Decision Making: Utilizing data from physical operations and user interactions to inform strategic and design choices.

Collaboration Style:

• Cross-Functional Integration: Working closely with product owners, engineers, and potentially field service teams to ensure a holistic and integrated approach to digital product development.
• Open Communication: Encouraging direct and honest feedback to continuously improve designs and processes.
• Shared Ownership: A team-based approach where everyone contributes to the success of the product, sharing knowledge and supporting each other.

📝 Enhancement Note: The emphasis on collaboration, data-driven decisions, and user-centricity aligns well with the values often found in successful operations teams. Demonstrating how you embody these values in your previous roles will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Digital Maturity Gaps: Designing for a global customer base with varying levels of digital literacy and adoption.
• Integrating Physical and Digital: Connecting the physical operations on ships with the digital experience in MyPage, requiring a deep understanding of both domains.
• Building a Product Environment: Contributing to the establishment and refinement of processes and best practices within a developing digital team.
• Balancing Diverse Stakeholder Needs: Managing expectations and requirements from different customer segments and internal departments.

Learning & Development Opportunities:

• Industry Immersion: Gaining in-depth knowledge of the maritime services sector and Framo's unique position within it.
• End-to-End Product Ownership: Developing comprehensive skills in managing a product lifecycle from concept to deployment.
• Cross-Disciplinary Skill Development: Enhancing abilities in both UX and Service Design, and potentially gaining exposure to product management and data analytics.
• Mentorship: Learning from experienced colleagues and potentially mentoring future team members as the product team grows.

📝 Enhancement Note: The challenges presented are typical of digital transformation efforts in established industries. Operations professionals are well-suited to tackle these by leveraging their experience in process improvement, change management, and cross-functional problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex user needs into a simple and intuitive digital solution. What was your process, and what was the outcome?" (Focus on user research, problem-solving, and impact.)
• "How do you approach facilitating a co-creation workshop with diverse stakeholders, including customers and internal teams?" (Highlight facilitation skills, workshop design, and collaboration strategies.)
• "Walk me through your process for conducting user testing. How do you synthesize feedback and iterate on designs based on those findings?" (Emphasize methodology, analytical skills, and iterative design.)
• "How do you balance user needs, technical constraints, and business goals when designing a digital product?" (Showcase strategic thinking and decision-making criteria.)

Company & Culture Questions:

• "What interests you about Framo and the maritime industry?" (Demonstrate research and genuine interest.)
• "How do you contribute to a collaborative and inclusive team environment?" (Relate to your experience with teamwork and communication.)
• "Based on your understanding, what do you think are the biggest challenges for MyPage?" (Show analytical thinking and proactive problem identification.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, perhaps by project, with clear sections for problem, process, solution, and results.
• Highlight Your Role: Be explicit about your specific contributions within each project, especially if you worked in a team.
• Explain Your 'Why': For every design decision, explain the rationale behind it, referencing user insights, business goals, or technical considerations.
• Showcase Process Artifacts: Include examples of your work like user flows, journey maps, wireframes, prototypes, and usability testing reports.
• Quantify Impact: If possible, use data or metrics to demonstrate the success of your designs. If not, use strong qualitative feedback.
• Practice Your Narrative: Rehearse your presentation to ensure it flows smoothly, stays within time limits, and effectively communicates your skills and experience.

📝 Enhancement Note: Operations candidates should prepare to frame their experience using the STAR method (Situation, Task, Action, Result) and emphasize how their analytical, process-driven, and problem-solving skills translate to a design context.

📌 Application Steps

To apply for this UX Designer / Service Designer position:

• Submit your application through the provided link on the Workday job portal.
• Tailor your Resume: Highlight your experience in end-to-end design processes, user research, prototyping, and stakeholder collaboration. Quantify achievements where possible.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work with clear project narratives, and demonstrates your design process and impact.
• Research Framo: Understand Framo's position in the maritime industry, its products, and its digital initiatives, particularly MyPage.
• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on clear communication, explaining your design decisions, and articulating the impact of your work.
• Prepare for Behavioral Questions: Think about examples that showcase your collaboration, problem-solving, and user-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.