UX Designer - In-Store Digital Media & ESL

📍 Job Overview

Job Title: UX Designer - In-Store Digital Media & ESL

Company: Avery Dennison

Location: Little Rock, Arkansas, United States

Job Type: Full-time

Category: UX/Product Design (Digital Media & Retail Technology)

Date Posted: May 13, 2026

Experience Level: 6+ Years

Remote Status: Remote OK

🚀 Role Summary

• Own and drive the end-to-end user experience strategy for Vestcom's digital product portfolio, with a primary focus on In-Store Digital Media and Electronic Shelf Labels (ESL).

• Conduct comprehensive user research to understand the needs of retailers, brand advertisers, and store operations teams, translating these insights into intuitive and effective digital solutions.

• Design and deliver user-centric interfaces and experiences that enhance adoption, satisfaction, and measurable business value within the retail media and digital signage space.

• Collaborate closely with product management, engineering, sales, and customer success to ensure seamless integration of UX design principles throughout the product development lifecycle, from concept to launch and iteration.

📝 Enhancement Note: This role is positioned within Avery Dennison's Vestcom division, focusing on digital transformation in retail. The emphasis on "In-Store Digital Media & ESL" signifies a move towards data-driven retail experiences, requiring a designer adept at B2B SaaS and hardware-software integration within the retail technology sector. The "Remote OK" status indicates flexibility, but potential for hybrid engagement in Little Rock should be considered.

📈 Primary Responsibilities

• User Research & Discovery:

  • Lead and execute ongoing user research initiatives with diverse user groups, including retailers managing media programs, brands running campaigns, and store operations personnel.
  • Conduct in-depth discovery interviews, usability testing sessions, and observational studies to identify user pain points, workflows, and unmet needs.
  • Develop and maintain comprehensive user personas, journey maps, and service blueprints to inform product strategy and design decisions across the digital portfolio.
  • Partner with Product Management to define customer discovery frameworks and translate research findings into actionable design implications.

• Product Design & Execution:

  • Take ownership of the entire UX/UI design process for In-Store Digital Media and ESL products, from initial ideation and conceptualization to detailed design specifications.
  • Create a range of design artifacts, including low-fidelity wireframes, interactive prototypes, and high-fidelity visual designs, ensuring a balance between user needs, technical feasibility, and business objectives.
  • Establish, maintain, and evolve robust design systems and component libraries to ensure consistency, scalability, and efficiency in product development.
  • Design user interfaces for multiple contexts, encompassing retailer dashboards for program management, brand tools for campaign creation and oversight, store operations interfaces for system interaction, and consumer-facing in-store displays.

• Cross-Functional Collaboration:

  • Act as an integral member of cross-functional product teams, collaborating on design solutions with Product Management and Engineering from the outset.

  • Work closely with Sales and Customer Success teams to gather user feedback, understand market demands, and inform design priorities and roadmap development.

  • Effectively communicate design rationale, project progress, key learnings, and strategic recommendations to a diverse range of stakeholders across the organization, including executive leadership.

  • Contribute to go-to-market strategies by designing compelling demo experiences, supporting sales collateral, and developing intuitive onboarding flows for new users.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to UX design, requiring the candidate to be both a strategic thinker and an execution-focused designer. The emphasis on "end-to-end design" and "design systems" indicates a need for a structured and scalable design process. The cross-functional collaboration aspect suggests a need for strong communication and influencing skills within a matrixed organization.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 6 years of progressive experience in UX/Product Design, with a demonstrable track record of successfully delivering end-to-end product design solutions.

Required Skills:

• User Research & Discovery: Expertise in conducting user interviews, usability testing (formative and summative), contextual inquiries, and synthesizing research findings into actionable design insights.

• Product Design Execution: Proficiency in creating wireframes, user flows, interactive prototypes, and high-fidelity mockups using modern design tools.

• Design Systems & UI Kits: Experience in establishing, managing, and scaling design systems and component libraries for consistent product experiences.

• Prototyping Tools: Strong command of contemporary design and prototyping software, with a stated preference for Figma.

• B2B/Enterprise Software Design: Demonstrated understanding of the unique challenges and considerations for designing user-centric solutions for business users and enterprise environments.

• Agile/Iterative Design: Comfort working within agile development frameworks, embracing ambiguity, and iterating on designs based on user feedback and evolving product requirements.

• Communication & Presentation: Exceptional ability to articulate design decisions, present findings, and communicate complex ideas clearly and persuasively to technical and non-technical stakeholders.

Preferred Skills:

• Retail Technology/AdTech: Prior experience designing for retail technology solutions, digital signage, Electronic Shelf Labels (ESL), or advertising technology platforms.

• Hardware/Software Integration: Familiarity with designing user experiences for products that integrate physical hardware components with software interfaces, including IoT devices.

• Platform/Marketplace Design: Experience designing for two-sided marketplaces or platforms that serve multiple distinct user types with varying needs and motivations.

• Data Visualization & Dashboards: Proficiency in designing effective data visualizations and business intelligence dashboards for enterprise users.

• Design Thinking Methodologies: Familiarity with and application of modern product discovery practices and design thinking frameworks.

• Modern Tech Stack Understanding: Awareness of cloud infrastructure, complex data systems, and modern web/mobile development technologies.

• Remote Work Experience: Proven ability to collaborate effectively and deliver high-quality design work in a remote or hybrid work environment.

📝 Enhancement Note: The "6+ years" experience level, coupled with the requirement for a strong portfolio and B2B/enterprise software background, suggests this is a mid-to-senior level individual contributor role. The emphasis on Figma, design systems, and user research indicates a need for a designer who can both execute detailed UI and contribute to strategic product direction through user insights. The preferred skills point towards a candidate who can hit the ground running with relevant industry experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Design Process: Showcase a minimum of 2-3 significant projects that clearly illustrate your end-to-end design process, from initial problem definition and user research through to final design execution and, ideally, post-launch iteration.

• B2B/Enterprise Focus: Prioritize projects that demonstrate experience with B2B products, enterprise software, SaaS platforms, or complex business applications, highlighting your understanding of business user needs and workflows.

• User-Centered Problem Solving: Clearly articulate the user problems you addressed, the research methodologies employed, and how your design solutions effectively solved those problems and delivered measurable business value.

• Design System Contribution/Usage: Include examples of your work contributing to or utilizing design systems, showcasing your ability to create and maintain design consistency and scalability.

• Figma Proficiency: Demonstrate proficiency in Figma, showcasing your ability to create detailed wireframes, interactive prototypes, and high-fidelity visual designs.

• Metrics and Impact: Where possible, quantify the impact of your designs with relevant metrics (e.g., increased user adoption, reduced task completion time, improved satisfaction scores) to demonstrate ROI.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out complex user workflows, identified friction points, and designed optimized processes to improve efficiency and user experience.

• Usability Testing & Iteration: Document your approach to conducting usability tests, analyzing results, and iterating on designs based on user feedback to refine the user experience.

• System Implementation Standards: Illustrate how your design deliverables (e.g., detailed specs, component libraries) support seamless implementation by engineering teams, ensuring adherence to design standards and best practices.

• Cross-Functional Collaboration: Showcase how you have collaborated with Product Managers, Engineers, and other stakeholders throughout the design and development lifecycle to ensure aligned outcomes.

📝 Enhancement Note: For this role, a robust portfolio is critical. Candidates should be prepared to walk through their projects, detailing their design thinking, research methods, and the rationale behind their design decisions. Emphasis should be placed on B2B applications and demonstrating an understanding of how design impacts business outcomes.

💵 Compensation & Benefits

Salary Range: $96,150 - $128,200 per year

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.

• Retirement Savings Plan: 401(k) or similar plan, potentially with company matching contributions, to aid in long-term financial planning.

• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Professional Development: Opportunities for training, conferences, and continuous learning to support career growth in UX and digital product design.

• Remote Work Flexibility: The ability to work remotely, offering greater flexibility and autonomy in managing one's work environment.

• Employee Assistance Program (EAP): Support services for personal and professional challenges.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• While core business hours are expected for collaboration, the "Remote OK" status suggests potential for flexible scheduling within reasonable parameters, allowing for effective time management.

📝 Enhancement Note: The provided salary range is a strong indicator of the expected compensation for a UX Designer with 6+ years of experience in the Little Rock, Arkansas area, considering industry standards for B2B SaaS and enterprise software roles. The benefits package is typical for a large, established corporation like Avery Dennison, with a focus on employee well-being and professional growth. The mention of flexible scheduling within core hours acknowledges the remote nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Materials Science, Digital Identification Solutions, Labeling and Packaging. Specifically, the Vestcom division focuses on Retail Technology and Digital Media solutions.

Company Size: Avery Dennison is a large, global corporation with approximately 35,000 employees worldwide. This indicates a structured environment with established processes, but also opportunities for impact within specialized divisions like Vestcom.

Founded: Avery Dennison Corporation was founded in 1935, bringing a long history of innovation and market leadership. Vestcom, a part of Avery Dennison, has a specific history in retail solutions, evolving from paper-based to digital.

Team Structure:

• Operations Team Context: While this role is in UX Design, it operates within the broader Vestcom division, which is focused on transforming retail operations through digital media and ESLs. The UX Designer will likely be embedded within a product team comprised of Product Managers, Engineers (front-end, back-end), and potentially QA testers.

• Reporting Structure: The UX Designer will likely report to a UX Design Lead, Head of Product Design, or a Director within the Product organization. The role requires close collaboration with Product Management and Engineering leadership.

• Cross-Functional Collaboration Patterns: This role is designed to be highly collaborative. The UX Designer will work daily with Product Managers on strategy and requirements, Engineers on technical feasibility and implementation, Sales and Customer Success on market feedback and user insights, and potentially Marketing for go-to-market materials.

Methodology:

• Data Analysis & Insights: The UX Designer will leverage user research data, usability testing results, and potentially product analytics to inform design decisions and measure design impact.

• Workflow Planning & Optimization: A key focus will be on understanding and optimizing existing retail and brand workflows, translating them into efficient and user-friendly digital interfaces.

• Automation & Efficiency Practices: The design solutions are intended to automate manual processes (e.g., paper label updates) and improve operational efficiency for retailers and brands through digital means.

Company Website: www.averydennison.com

📝 Enhancement Note: Avery Dennison's broad industry scope is anchored by Vestcom's specific focus on retail technology. The company's size suggests a need for designers who can navigate larger organizations and contribute to scalable design systems. The emphasis on digital transformation within Vestcom implies a dynamic and forward-thinking environment for this UX role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level UX Designer, indicated by the "6+ years of experience" requirement and the expectation to "own the user experience." It's an individual contributor role with significant strategic influence on product direction and user satisfaction.

Reporting Structure: The UX Designer will likely report into a Product or Design leadership role within the Vestcom division. They will be part of integrated product teams, working closely with peers in Product Management and Engineering, fostering a collaborative, team-oriented environment.

Operations Impact: The UX Designer's work directly impacts operational efficiency for retailers by streamlining in-store media management and advertising campaigns through digital solutions. Success in this role means creating user experiences that reduce manual effort, improve accuracy, increase sales through better product visibility, and enhance the overall customer experience within the retail environment. This role is central to Vestcom's transition to digital-first solutions.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in Retail Technology, Digital Media, and Electronic Shelf Label (ESL) specific UX challenges, becoming a subject matter expert in this niche.

• Design Leadership: Potential to grow into a Senior UX Designer role, leading more complex projects, mentoring junior designers, or contributing more heavily to the strategic vision of the design team and product roadmap.

• Cross-Functional Leadership: Opportunity to influence product strategy and roadmap decisions by effectively advocating for user needs and demonstrating the business impact of well-designed experiences.

• Specialization: Develop specialized skills in areas like designing for hardware-software integration, data visualization for retail analytics, or creating scalable design systems for a growing digital product suite.

📝 Enhancement Note: The growth path for this role is within UX and Product Design, with potential to become a senior contributor or lead. The "operations" context here refers to the operational efficiencies gained by the end-users (retailers, brands) through the digital products designed. The role offers a chance to be at the forefront of digital transformation in the retail sector.

🌐 Work Environment

Office Type: While the role is listed as "Remote OK," the physical location in Little Rock, Arkansas, suggests that Avery Dennison has a physical office presence there. This could mean a hybrid work model is possible or preferred for certain team activities, even if full-time remote is an option. The company culture is likely a blend of corporate structure and agile product team dynamics.

Office Location(s):

• Primary location: 2800 Cantrell Road, Little Rock, AR 72202, USA.

Workspace Context:

• Collaborative Environment: Expect a dynamic work environment that encourages collaboration through digital tools (Slack, Teams, etc.) and potentially scheduled in-person or virtual team meetings. The design process itself is inherently collaborative.

• Operations Tools & Technology: Access to modern design software (Figma), collaboration platforms, and potentially internal tools for project management and communication. Exposure to a robust tech stack supporting digital retail media solutions.

• Team Interaction: Regular interaction with Product Managers, Engineers, and other designers, fostering a culture of shared problem-solving and continuous improvement.

Work Schedule:

• Standard 40-hour work week with flexibility for remote employees. Core hours for team collaboration are likely expected, but specific start/end times can often be adjusted to suit individual needs, provided business objectives and team communication are maintained.

📝 Enhancement Note: The "Remote OK" designation is key. Candidates should clarify expectations regarding potential hybrid work or occasional in-office visits, especially for team-building or critical project phases, even if full-time remote is the primary mode. The Little Rock location may serve as a hub for the Vestcom division.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to articulate your relevant experience and highlight key projects.

• Hiring Manager Interview: A conversation with the direct hiring manager to discuss your UX philosophy, design process, experience with B2B/SaaS products, and how you approach user research and problem-solving.

• Portfolio Presentation & Design Challenge: This is a critical stage. You will likely be asked to present 1-2 key projects from your portfolio, detailing your process, rationale, and outcomes. A design challenge (e.g., a case study, a critique of an existing interface, or a design prompt) may be given, either take-home or conducted live, to assess your practical design skills and thinking.

• Cross-Functional Interviews: Meetings with Product Management and Engineering peers to assess your collaboration style, communication skills, and ability to work effectively in an integrated team.

• Final Interview: Potentially a discussion with a senior leader in Product or Design to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your experience with B2B, SaaS, and ideally, retail or digital media solutions. Emphasize your end-to-end process.

• Tell a Story: For each project, clearly define the problem, your role, the process you followed (research, ideation, design, testing), the solutions you developed, and the impact/outcomes. Use visuals effectively.

• Highlight Research & Rationale: Clearly explain why you made certain design decisions, grounding them in user research, data, or business goals.

• Showcase Figma & Design Systems: Demonstrate your proficiency with Figma and any experience with design systems or component libraries.

• Quantify Impact: Whenever possible, use metrics to illustrate the success of your designs.

Challenge Preparation:

• Understand the Context: If given a design challenge, spend time understanding the Vestcom business, the retail media landscape, and the specific problem presented.

• Focus on Process: Even with a time constraint, demonstrate your design thinking process – problem framing, ideation, user considerations, and rationale.

• Communicate Clearly: Articulate your assumptions, constraints, and design choices concisely.

• Be Ready to Iterate: Show flexibility and openness to feedback.

📝 Enhancement Note: The interview process is designed to assess both design craft and strategic thinking. A strong portfolio that demonstrates a clear, user-centered process and impact on business objectives is paramount. Be prepared to articulate your design decisions with confidence and data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly preferred for UI design, wireframing, prototyping, and design system management. Proficiency is essential.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., InVision, Adobe XD) can be beneficial.

• User Research Platforms: Experience with tools for conducting remote usability testing, surveys, and interviews (e.g., UserTesting.com, Maze, SurveyMonkey, Lookback).

• Collaboration Suites: Proficiency with tools like Slack, Microsoft Teams, Jira, Confluence for communication, project tracking, and documentation.

Analytics & Reporting:

• Product Analytics Tools: Experience with platforms like Google Analytics, Amplitude, Mixpanel, or similar tools to understand user behavior and measure product performance.

• Data Visualization Tools: Familiarity with tools for creating dashboards and reports (e.g., Tableau, Power BI, Looker) can be advantageous for understanding user data and communicating insights.

CRM & Automation:

• CRM Systems: While not directly managing CRM, understanding how UX design integrates with CRM data and processes (e.g., Salesforce) for B2B clients is beneficial.

• Workflow Automation Tools: Awareness of how user interface design can enable or simplify automated workflows for retailers and brands.

• Integration Tools: Understanding the user experience implications of data flow between different systems (e.g., POS systems, advertising platforms, content management systems).

📝 Enhancement Note: Figma is the cornerstone tool for this role. Candidates should be prepared to demonstrate advanced proficiency. Familiarity with user research platforms and product analytics tools will significantly strengthen an application, as these are critical for measuring design impact and informing iteration in a data-driven environment.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong commitment to understanding and serving the needs of retailers, brands, and store operations teams through intuitive and effective digital solutions.

• Innovation & Transformation: Embracing change and driving the shift from traditional paper-based retail solutions to cutting-edge digital media and ESL technology.

• Data-Driven Decision Making: Utilizing user research, analytics, and performance metrics to inform design choices and demonstrate the business value of UX initiatives.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work together seamlessly, sharing insights and feedback to achieve common goals.

• Efficiency & Scalability: Designing solutions that not only meet immediate user needs but are also scalable, maintainable, and contribute to overall operational efficiency for clients.

Collaboration Style:

• Integrated Product Teams: Working as a cohesive unit with Product Management and Engineering, where design is considered from the inception of an idea, not as a separate handoff.

• Open Communication & Feedback: A culture that encourages constructive feedback, open dialogue, and transparent sharing of ideas and challenges across all team members.

• Knowledge Sharing: Opportunities to share best practices, design learnings, and insights within the design community and across the broader product organization.

📝 Enhancement Note: The company's values emphasize innovation and customer focus, particularly in the context of digital transformation within retail. The collaboration style suggests a modern, agile approach where UX is deeply embedded in the product development process.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Digital and Physical Retail: Designing user experiences that effectively integrate digital media and ESLs into the complex, often legacy, physical retail environment.

• Diverse User Needs: Catering to the distinct and sometimes conflicting needs of multiple user types: large retailers, smaller chains, brand advertisers, and in-store staff, each with varying technical proficiencies.

• Data Integration Complexity: Designing interfaces that make complex data flows and integrations with various retail systems (POS, inventory, etc.) manageable and actionable for users.

• Pace of Retail Technology Evolution: Staying ahead of rapid changes in retail technology, digital advertising, and consumer expectations to ensure Vestcom's solutions remain competitive and relevant.

Learning & Development Opportunities:

• Specialized UX Expertise: Gaining deep knowledge in retail technology, digital signage, and IoT UX challenges.

• Design System Leadership: Opportunities to lead the growth and evolution of a critical design system for a growing digital product suite.

• Cross-Functional Influence: Developing skills in influencing product strategy and roadmap through strong user advocacy and data-driven design.

• Industry Exposure: Potential to attend relevant industry conferences or training sessions focused on retail technology, UX, and digital media.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges at the intersection of retail, technology, and user experience. The growth potential lies in becoming a specialized UX expert within a dynamic and evolving industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple user types with conflicting needs. How did you prioritize and reconcile those needs?" (Focus on your process for user segmentation, prioritization, and finding common ground.)

• "How would you approach understanding the user workflows of a retail store operations team managing in-store digital displays and electronic shelf labels?" (Detail your research methodologies, stakeholder interviews, and how you'd map out these processes.)

Company & Culture Questions:

• "What interests you about Avery Dennison and specifically the Vestcom division's mission in digital retail media?" (Show you've researched the company and understand its strategic direction.)

• "How do you see UX design contributing to operational efficiency for retailers and brands in the context of digital in-store media?" (Connect your design philosophy to the business value proposition.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role -> Research/Discovery -> Ideation/Design -> Solution -> Impact/Outcomes.

• Visuals: Use high-quality mockups, prototypes, and user flow diagrams. Avoid overwhelming slides with text; let your narration explain the details.

• Narrative: Tell a compelling story about each project. Emphasize your thought process, the challenges you faced, and how you overcame them.

• Metrics & ROI: Clearly articulate the business impact and ROI of your designs. Quantify results whenever possible.

• Figma Demo: Be prepared to briefly showcase your Figma file or prototype if requested.

📝 Enhancement Note: Preparation should focus on demonstrating a structured, user-centered design process, a strong understanding of B2B/SaaS UX principles, and the ability to articulate the business value of design. Be ready to discuss your experience with Figma and design systems in detail.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the Avery Dennison careers portal via the provided link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 6+ years of UX/product design experience, specifically mentioning B2B, SaaS, enterprise software, and any relevant retail or ad-tech experience.

• Portfolio Preparation: Ensure your portfolio prominently features 2-3 strong case studies showcasing your end-to-end design process, Figma proficiency, and demonstrated impact on business objectives, with a focus on B2B applications.

• Interview Practice: Rehearse answers to common UX interview questions, focusing on behavioral scenarios, design process articulation, and your ability to communicate design rationale and impact. Practice presenting a portfolio project concisely and effectively.

• Company Research: Thoroughly research Avery Dennison and the Vestcom division, understanding their mission, market position, and the challenges within the digital retail media landscape. Prepare thoughtful questions for the interviewer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.