UX Designer (CRO)

📍 Job Overview

Job Title: UX Designer (CRO)
Company: All Good S.A.
Location: Warsaw, Poland (Hybrid)
Job Type: Full-Time
Category: Conversion Rate Optimization (CRO) / User Experience (UX)
Date Posted: September 29, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (with remote options)

🚀 Role Summary

• Drive significant improvements in key financial metrics through strategic UX/UI design and conversion rate optimization (CRO) initiatives.
• Spearhead the design, prototyping, and implementation of user-centric solutions to enhance the online shopping experience for a leading e-commerce platform.
• Leverage data analytics and A/B testing methodologies to identify conversion barriers and implement data-driven optimizations across the entire customer journey.
• Collaborate cross-functionally with IT, development, and stakeholder teams to ensure seamless execution of UX/UI enhancements and to foster a culture of continuous improvement.
• Contribute to the strategic growth of an ambitious e-commerce brand by directly impacting user engagement, conversion rates, and overall business performance.

📝 Enhancement Note: This role, while titled "UX Designer (CRO)", is deeply embedded within the principles of Revenue Operations and Go-To-Market (GTM) strategy. The focus on conversion rate optimization (CRO) directly impacts revenue generation and customer lifecycle management, making it a critical function for GTM success. The emphasis on data analysis, A/B testing, and cross-functional collaboration aligns perfectly with the objectives of a CRO specialist operating within a broader operations framework.

📈 Primary Responsibilities

• Design and implement innovative UX/UI solutions, creating wireframes, mockups, and interactive prototypes for website and mobile platforms.
• Collaborate closely with the IT and development teams to ensure accurate and efficient implementation of designed solutions, translating UX concepts into functional features.
• Conduct rigorous A/B testing and multivariate testing to validate design hypotheses and identify key areas for conversion rate improvement.
• Analyze user behavior data and key performance indicators (KPIs) such as conversion rates, cart abandonment rates, and bounce rates to derive actionable business insights.
• Optimize critical user journey touchpoints, including product pages, the shopping cart, checkout process, and mobile user flows, to reduce friction and increase completion rates.
• Perform regular benchmarking against market trends and competitor strategies to identify opportunities for innovation and best practice adoption within the e-commerce space.
• Facilitate cross-functional collaboration with product managers, marketers, and developers to gather requirements, present findings, and align on optimization strategies.
• Monitor and report on the impact of implemented UX/UI changes on key business metrics, demonstrating ROI and informing future strategic decisions.

📝 Enhancement Note: The responsibilities clearly indicate a data-driven approach to UX design, emphasizing the "CRO" aspect. This means the candidate must not only be skilled in design but also in analytical thinking and strategic implementation to directly influence revenue. The scope includes end-to-end ownership from ideation to post-implementation analysis.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, Marketing, or a related field is beneficial for foundational understanding. Equivalent practical experience will also be considered.
Experience: Minimum of 2-5 years of dedicated experience in UX/UI design specifically within the e-commerce sector, with a proven track record of driving conversion rate optimization initiatives.

Required Skills:

• UX/UI Design: Demonstrated expertise in user-centered design principles, information architecture, wireframing, and visual design.
• Prototyping & Wireframing Tools: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for creating detailed mockups and interactive prototypes.
• Web Analytics Platforms: Hands-on experience with tools like Google Analytics, HotJar, Microsoft Clarity, or Crazy Egg for analyzing user behavior and identifying conversion bottlenecks.
• Data Analysis & Interpretation: Strong ability to analyze quantitative data (e.g., conversion rates, bounce rates, user flows) and qualitative feedback to inform design decisions.
• A/B Testing: Practical experience in designing, executing, and analyzing A/B tests and other experimentation methods to optimize user interfaces and conversion funnels.
• E-commerce CX: Deep understanding of the e-commerce customer journey, including product discovery, cart management, checkout processes, and post-purchase experience.
• Spreadsheet Proficiency: Advanced skills in Excel or Google Sheets for data manipulation, analysis, and reporting.
• Problem-Solving: Strong analytical and problem-solving skills with a knack for identifying user pain points and translating them into effective design solutions.
• Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and present findings clearly to diverse stakeholders.

Preferred Skills:

• Experience with Zeplin for design handoffs to development teams.
• Familiarity with user research methodologies (e.g., usability testing, user interviews).
• Knowledge of SEO best practices and their impact on UX.
• Experience working in an Agile development environment.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with developers.

📝 Enhancement Note: The requirement for 2-5 years of experience suggests a mid-level role where the candidate is expected to contribute independently to CRO initiatives and potentially mentor junior designers. The explicit mention of specific analytics and prototyping tools is crucial for ATS optimization and candidate targeting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct e-commerce UX/UI projects with a clear focus on conversion rate optimization.
• Each project case study should detail the problem statement, your role, the design process, the implemented solutions, and quantifiable results (e.g., % increase in conversion, % decrease in cart abandonment).
• Evidence of A/B testing and data analysis integrated into the design process.
• Examples of wireframes, prototypes, and final UI designs, demonstrating your design capabilities and user-centric approach.

Process Documentation:

• Demonstrations of your process for identifying user pain points and conversion barriers through data analysis.
• Examples of how you translate insights from analytics tools (Google Analytics, HotJar, etc.) into actionable design recommendations.
• Documentation of your A/B testing methodology, including hypothesis generation, test design, and result interpretation.
• Case studies that highlight collaboration with development teams and successful implementation of UX/UI changes.

📝 Enhancement Note: For a CRO-focused UX role, the portfolio is paramount. It needs to go beyond visual design to demonstrate analytical rigor and a direct impact on business metrics. Candidates should be prepared to walk through their decision-making process, emphasizing data and results.

💵 Compensation & Benefits

Salary Range: 12,000 - 15,000 PLN Netto per month (on B2B contract)

Benefits:

• Direct Impact: Real influence on the development of a growing company with international ambitions and achievements.
• Team Environment: Work with a team of dedicated and friendly colleagues from whom you can learn a great deal.
• Employee Discounts: Generous employee discounts on all products offered by Coffeedesk.
• Birthday Leave: An additional day off to celebrate your birthday.
• Comprehensive Health & Wellness:
  • Private medical care (Medicover).
  • Sports card (e.g., MultiSport).
  • Well-stocked fridges with food in every office.
  • Discounts in company-owned cafes.
• Coffee Perks: Access to liters of the best coffee and the latest coffee gadgets.
• Work Arrangement Flexibility: Hybrid work model offering flexibility to work from one of our offices (Warsaw, Szczecin, Kołobrzeg) or remotely.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with a hybrid arrangement offering flexibility.

📝 Enhancement Note: The salary range is provided net for a B2B contract, which is common in Poland. This is a competitive range for a mid-level UX/CRO specialist in Warsaw. The benefits package is robust, emphasizing employee well-being, perks related to the company's product (coffee), and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Specialty Coffee & Accessories)
Company Size: The precise size isn't stated but the mention of multiple offices (Warsaw, Szczecin, Kołobrzeg) and "international ambitions" suggests a growing medium-sized business, likely between 50-250 employees.
Founded: The founding date of All Good S.A. is not provided, but the description implies a well-established e-commerce presence with a clear growth trajectory.

Team Structure:

• The UX Designer will likely be part of a product or marketing team, working closely with developers, product managers, and potentially marketing specialists.
• Collaboration is expected with IT for implementation and stakeholders across various departments for strategic alignment.
• The role implies a degree of autonomy within a supportive team structure, encouraging initiative and cross-functional engagement.

Methodology:

• Data-Driven Decisions: Emphasis on using data from analytics tools (Google Analytics, HotJar) and A/B testing to inform all design and optimization efforts.
• Agile Principles: Likely involves iterative development cycles, cross-functional team collaboration, and continuous improvement processes.
• User-Centricity: A core philosophy of prioritizing the customer experience to drive business outcomes.
• Continuous Optimization: A commitment to ongoing analysis, testing, and refinement of the user journey.

Company Website: https://coffeedesk.teamtailor.com (Note: This appears to be the recruitment platform URL, the actual company website is likely coffeedesk.com, based on the domain_derived field).

📝 Enhancement Note: The company's focus on specialty coffee and e-commerce suggests a culture that values quality, passion, and customer experience. The "international ambitions" point towards a dynamic and growth-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer with a strong CRO specialization. It requires independent contribution to optimization projects and the ability to translate data into actionable design strategies. The individual is expected to take ownership of specific parts of the user journey and drive measurable improvements.

Reporting Structure: The UX Designer will likely report to a Head of Product, a UX Lead, or a Marketing Manager overseeing digital experience. They will collaborate daily with front-end developers, back-end developers, product owners, and marketing specialists.

Operations Impact: This role has a direct and significant impact on revenue generation. By optimizing the user experience and conversion funnels, the UX Designer directly contributes to increased sales, higher customer lifetime value, and improved overall business profitability. Their work is crucial for the company's Go-To-Market (GTM) success by ensuring the digital storefront effectively converts visitors into customers.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, A/B testing, and advanced UX research methodologies.
• Leadership: Potential to move into a Senior UX Designer or UX Lead role, mentoring junior team members and taking on more strategic responsibilities.
• Cross-Functional Expansion: Develop a broader understanding of e-commerce operations, marketing, and product management by working closely with different teams.
• Strategic Input: Contribute to the overall digital strategy and product roadmap based on user insights and conversion data.
• Industry Exposure: Gain experience in a thriving e-commerce niche with a company that has international growth aspirations.

📝 Enhancement Note: The CRO aspect positions this role as highly valuable for revenue generation, offering a clear path for growth within the e-commerce operations and product development spheres.

🌐 Work Environment

Office Type: Hybrid model, allowing for a mix of in-office and remote work. The company has physical office spaces in Warsaw, Szczecin, and Kołobrzeg.

Office Location(s):

• Warsaw, Poland (Zygmunta Słomińskiego 15, 00-204)
• Szczecin, Poland
• Kołobrzeg, Poland

Workspace Context:

• Collaborative Spaces: Offices likely provide environments conducive to team collaboration, brainstorming, and in-person meetings.
• Modern Tools: Access to necessary design and analytics software (Figma, Google Analytics, HotJar, etc.) and standard office amenities.
• Team Interaction: Opportunities for regular interaction with design, development, and marketing teams, fostering a shared understanding of goals and challenges.
• Flexibility: The hybrid and remote options cater to diverse work preferences, promoting work-life balance.

Work Schedule: The standard 40-hour work week is complemented by the flexibility of the hybrid model, allowing individuals to structure their time effectively to meet project deadlines and personal needs, while ensuring consistent availability for team collaboration and critical tasks.

📝 Enhancement Note: The hybrid nature combined with multiple office locations offers significant flexibility. Candidates should clarify their preferred working arrangement during the application process.

📄 Application & Portfolio Review Process

Interview Process: The hiring process is expected to be multi-stage, typical for a design role of this nature:

1. Application Screening: Initial review of CVs and portfolios for essential qualifications and relevant experience.
2. Portfolio Presentation/Technical Interview: Candidates will likely be asked to present a selection of their work, focusing on e-commerce CRO projects. This stage will assess design skills, problem-solving abilities, and understanding of data-driven optimization. Expect technical questions about tools and methodologies.
3. Hiring Manager Interview: A discussion about career goals, team fit, and deeper exploration of experience. This is where cultural alignment is assessed.
4. Cross-Functional Interview (Optional): Potentially an interview with key collaborators such as a developer or product manager to evaluate teamwork and communication skills.
5. Final Decision: Offer extended to the most suitable candidate.

Portfolio Review Tips:

• Quantify Results: For each project, clearly state the problem, your proposed solution, and the measurable impact (e.g., "Increased conversion rate by 15%," "Reduced cart abandonment by 10%"). Use specific numbers and percentages.
• Showcase the CRO Process: Detail how you used data (Google Analytics, HotJar, A/B tests) to inform your design decisions. Explain your hypothesis-driven approach.
• Highlight Collaboration: Describe how you worked with developers, product managers, or other stakeholders to implement your designs.
• Tailor to E-commerce: Prioritize projects directly relevant to e-commerce and conversion optimization. If you have broader UX experience, clearly articulate the transferable skills and how they apply to CRO.
• Prepare for Questions: Be ready to explain your design choices, defend your approach, and discuss trade-offs.

Challenge Preparation:

• Mini Case Study: You might be given a short design challenge or asked to analyze a specific part of the Coffeedesk website and propose improvements with a CRO focus.
• Problem-Solving Scenarios: Prepare to discuss how you would approach common CRO challenges like high bounce rates on product pages or low conversion rates in the checkout process.
• Tool Proficiency: Be ready to discuss your experience with Figma, Google Analytics, HotJar, and Excel/Google Sheets in practical terms.

📝 Enhancement Note: The emphasis on CRO means the portfolio and interview will heavily scrutinize the candidate's ability to link design work directly to business outcomes and revenue. Candidates should be prepared to discuss metrics and ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma (primary), Zeplin (for design handoffs).
• Web Analytics: Google Analytics (essential), HotJar, Microsoft Clarity, Crazy Egg (experience with one or more is required).
• Spreadsheets: Microsoft Excel, Google Sheets (for data analysis and reporting).

Analytics & Reporting:

• Google Analytics for tracking user behavior, conversion funnels, and campaign performance.
• HotJar/Clarity/Crazy Egg for heatmaps, session recordings, and user feedback.
• Potentially internal BI tools or dashboards for aggregated reporting.

CRM & Automation: While not directly a CRM role, understanding how UX design impacts customer journey funnels within a CRM context is beneficial. Experience with e-commerce platforms (e.g., Shopify, Magento, custom solutions) is also relevant for understanding the underlying systems.

📝 Enhancement Note: Proficiency in Figma and Google Analytics is non-negotiable. Experience with HotJar or similar tools for qualitative user behavior analysis is highly valued for CRO.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are made based on evidence and analytics, not just intuition.
• Customer-Centricity: A strong focus on understanding and meeting customer needs to enhance their experience.
• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user journeys for better outcomes.
• Collaboration: Encouraging teamwork and open communication across departments to achieve shared goals.
• Innovation: A willingness to experiment with new ideas and technologies to stay ahead in the competitive e-commerce landscape.
• Passion for Product: A genuine interest in coffee and the e-commerce space drives engagement and quality.

Collaboration Style:

• Cross-functional Integration: The UX Designer will work closely with developers, product managers, and marketing teams, requiring strong interpersonal and communication skills.
• Constructive Feedback: An environment that encourages sharing ideas and providing/receiving constructive feedback to improve designs and strategies.
• Shared Ownership: A sense of collective responsibility for the success of the product and the customer experience, fostering a team-oriented approach to problem-solving.

📝 Enhancement Note: The company culture appears to value a blend of analytical rigor, user empathy, and collaborative execution, crucial for driving CRO initiatives effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights into designs that also meet stringent conversion targets and business objectives.
• Data Interpretation Complexity: Navigating and interpreting large datasets from various analytics tools to pinpoint actionable insights.
• Cross-Functional Alignment: Ensuring buy-in and seamless implementation of design changes across development and marketing teams, which may have competing priorities.
• Rapid E-commerce Evolution: Keeping pace with the fast-changing landscape of e-commerce trends, user expectations, and digital technologies.
• Remote/Hybrid Team Dynamics: Maintaining strong communication and collaboration within a hybrid or partially remote team structure.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to learn and apply cutting-edge CRO strategies, experimentation frameworks, and behavioral economics principles.
• E-commerce Platform Expertise: Gaining in-depth knowledge of specific e-commerce platforms and their technical constraints/capabilities.
• Data Visualization & Storytelling: Developing skills in presenting complex data and design insights in a compelling narrative format.
• Mentorship: Potential to learn from senior team members or to mentor junior designers as the team grows.
• Industry Events: Access to relevant conferences, webinars, and online courses focused on UX, CRO, and e-commerce.

📝 Enhancement Note: This role offers substantial growth potential, particularly for individuals keen on specializing in revenue-driving design and analytics within the e-commerce sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing to improve a key metric in an e-commerce setting. What was the hypothesis, how did you test it, and what were the results?" (Focus on quantifiable outcomes and your process.)
• "How would you approach diagnosing a high cart abandonment rate on our website? What tools and data would you use, and what initial hypotheses might you form?" (Demonstrate analytical approach and understanding of e-commerce funnels.)
• "Walk me through a complex UX/UI project from your portfolio that had a direct impact on conversion. What were the biggest challenges, and how did you overcome them?" (Emphasize problem-solving, collaboration, and results.)

Company & Culture Questions:

• "What do you know about Coffeedesk and the specialty coffee market?" (Research the company, its products, and its brand.)
• "How do you stay updated on the latest UX/UI and CRO trends?" (Showcase continuous learning and industry awareness.)
• "Describe your ideal team environment and how you collaborate with developers and product managers." (Align with the company's values of collaboration and efficiency.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline: Problem, Your Role, Research/Analysis, Solution (Wireframes/Prototypes/UI), Implementation, Results (Quantified!), and Key Learnings.
• Data Focus: Explicitly highlight how data informed your decisions and the impact your work had on conversion rates or other key business metrics.
• Conciseness: Be prepared to present your most impactful projects efficiently, focusing on the story and the outcomes.
• Engagement: Be ready to answer in-depth questions about your design rationale, technical constraints, and decision-making process.

📝 Enhancement Note: Interviewers will be looking for a blend of design talent, analytical rigor, and a clear understanding of how UX contributes directly to business revenue through CRO.

📌 Application Steps

To apply for this UX Designer (CRO) position:

• Submit your application through the provided link on the Coffeedesk Teamtailor platform.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong e-commerce CRO case studies. Quantify results and clearly articulate your process for data-driven optimization.
• Resume Optimization: Tailor your resume to highlight keywords such as "UX Design," "UI Design," "CRO," "A/B Testing," "Google Analytics," "Figma," and "E-commerce." Quantify achievements wherever possible.
• Interview Preparation: Practice presenting your portfolio, focusing on how your design decisions led to measurable business improvements. Prepare to discuss your experience with the specified tools and your approach to problem-solving in an e-commerce context.
• Company Research: Familiarize yourself with Coffeedesk's brand, products, and current online presence. Understand their target audience and competitive landscape to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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