UX Designer

📍 Job Overview

Job Title: UX Designer Company: VERB Interactive Location: Toronto, Ontario, Canada Job Type: FULL_TIME Category: User Experience (UX) Design / Digital Strategy Date Posted: 2025-09-18T10:29:45.499 Experience Level: Mid-Level (2-3 years) Remote Status: Remote (with potential for hybrid arrangements depending on team/project needs)

🚀 Role Summary

• This role is client-centric, focusing on interpreting insights and integrating them with client visions to build functional and desirable digital products.
• The UX Designer will collaborate with cross-functional teams, including designers, developers, writers, and producers, to conceptualize and deliver exceptional user experiences.
• Key responsibilities involve translating business objectives into user needs through wireframing, user flows, site mapping, and prototyping.
• The position requires leveraging user insights, analytics, and best practices to guide project decisions and present findings and recommendations to stakeholders.
• A significant aspect of the role involves conducting data-driven audits and identifying opportunities for UX process refinement.

📝 Enhancement Note: While the job is listed as "TELECOMMUTE" and the company description emphasizes remote work, the mention of "downtown Halifax, Nova Scotia" as the company's location and the benefits like "free office snacks and drinks" suggest that occasional in-office collaboration or hybrid arrangements might be possible or preferred for certain team interactions, particularly for those located near the Halifax office. The Toronto location is specifically listed with "TELECOMMUTE," implying remote work is the primary arrangement for this position.

📈 Primary Responsibilities

• Collaborate with internal teams (designers, developers, writers, producers) to understand project requirements and develop concepts that optimize user experience while aligning with client business objectives.
• Translate business goals into user needs by creating user flows, site maps, wireframes, and interactive prototypes.
• Utilize user insights, consumer data, web analytics, industry best practices, and competitor analysis to inform design decisions and project direction.
• Prepare comprehensive UX documentation, including site architecture, wireframes, heat mapping audits, use cases, and task flows, for team utilization.
• Present and articulate findings and recommendations clearly and confidently to both internal teams and external stakeholders during client calls.
• Conduct UX audits, leveraging analytics and user data, to identify and propose product enhancements and improvements.
• Develop information architectures and provide strategic recommendations to effectively meet client objectives.
• Identify and implement opportunities to refine and improve the overall UX design process within the agency.
• Apply and share knowledge of tourism and travel industry trends, competitive landscape, and e-commerce best practices to enhance client solutions and internal standards.

📝 Enhancement Note: The emphasis on client-centricity and presenting findings to stakeholders indicates a strong communication and client-facing component to this UX role, requiring not just design skills but also strategic thinking and persuasive presentation abilities.

🎓 Skills & Qualifications

Education: Post-secondary education in Graphic Design, Human Computer Interaction, User Experience Design, User Research, or equivalent practical experience.

Experience: 2-3 years of relevant experience in roles such as UX Designer, Experience Architect, Information Architect, or a similar capacity.

Required Skills:

• Proficiency in information architecture, design, and prototyping tools, specifically Figma and Adobe Creative Suite.
• Demonstrated ability to effectively solve complex problems through analysis, creative thinking, and collaborative input.
• Strong understanding of web accessibility principles, W3C guidelines, and responsive web design best practices.
• Proven ability to confidently present complex findings and recommendations to internal and external stakeholders.
• Solid understanding of how to leverage data and analytics to make informed design and product decisions.
• Excellent attention to detail in design deliverables and documentation.
• Strong written and verbal communication skills.
• High level of organization and ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal skills with a proven ability to collaborate effectively within a team.
• Flexibility, a collaborative spirit, and a highly motivated work ethic.

Preferred Skills:

• Knowledge and experience with analytics and user behavior tracking tools such as Google Analytics, PageSense, Clarity, or equivalent.
• Working knowledge of HTML and CSS, particularly in the context of responsive design implementation.
• UI design skills, complementing core UX responsibilities.

📝 Enhancement Note: The preference for specific analytics tools like Google Analytics and user behavior tools (PageSense, Clarity) highlights the data-driven nature of this role and suggests candidates with hands-on experience in these areas will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX projects demonstrating a clear understanding of user-centered design principles and problem-solving methodologies.
• Include case studies that highlight your process from initial research and discovery through to wireframing, prototyping, testing, and final implementation.
• Demonstrate experience in translating complex business requirements and user needs into intuitive and effective digital solutions.
• Provide examples of how you have used data, user research, and analytics to inform design decisions and iterate on solutions.
• Clearly articulate your role and contributions within each project, focusing on the impact and outcomes achieved.

Process Documentation:

• Present examples of UX documentation created, such as user flows, site maps, wireframes, and user personas, to illustrate your structured approach.
• Include documentation related to user research findings, usability testing reports, and recommendations derived from data analysis.
• Showcase any contributions to the refinement or optimization of UX design processes within previous roles.

📝 Enhancement Note: A strong portfolio is crucial for this client-facing UX role. It should not only display design artifacts but also articulate the strategic thinking, user research integration, and data-driven decision-making processes that led to successful outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Mid-Level UX Designer in Toronto, Canada, with 2-3 years of experience, the estimated salary range is CAD $65,000 - $85,000 annually. This range accounts for the cost of living in Toronto, the specific skills required, and the remote work arrangement.

Benefits:

• Vacation Time: Available from day one, with an additional bonus week during the holidays.
• Annual Travel Credit: For non-work related travel, encouraging personal exploration.
• Free Office Snacks and Drinks: Available when working from the Halifax office, contributing to a positive work environment.
• Group Health Insurance: 80% premium share option covering medical, dental, and vision.
• Health Spending Account: To supplement health insurance claims.
• Healthy Living Account: Contributing to employee wellness.
• Company Matching RRSP Program: Supporting long-term financial planning.
• Top Up for Parental/Pregnancy Leave: Providing additional support for new parents.
• Remote and Flexible Work Arrangements: Offering flexibility and work-life balance.
• Transit and Fitness Discounts: Encouraging active and sustainable commuting.
• Recreational Sports Teams: Promoting team bonding and healthy activities.
• Learning and Development Opportunities: Access to a multitude of resources for skill enhancement.
• Internal Recognition Programs: Acknowledging and rewarding employee contributions.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time position. Flexibility is offered through remote and flexible work arrangements, allowing for effective management of tasks and personal commitments.

📝 Enhancement Note: The comprehensive benefits package, including health, wellness, financial planning, and personal development, indicates a company that invests in its employees' well-being and professional growth, which is a strong draw for experienced professionals. The salary estimate is based on typical market rates for this role in the specified location and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing and Technology Agency, with a strong specialization in the tourism and travel sector. VERB Interactive works with major destinations, resorts, and travel brands globally.

Company Size: VERB Interactive is a growing agency, likely falling into the small to medium-sized business (SMB) category, which often fosters a more agile, collaborative, and less hierarchical work environment.

Founded: While the founding date is not explicitly stated, the company's description suggests a mature and established agency with a global client base, indicating a history of successful project delivery and client relationships.

Team Structure:

• The UX Designer will be part of a multidisciplinary team that includes other designers, developers, writers, and producers, fostering cross-functional collaboration.
• The role likely reports into a Design Lead or Head of Digital Strategy, with opportunities to interact with project managers and account managers.
• Collaboration is expected to be high, with team members working together to understand project requirements and deliver cohesive digital experiences.

Methodology:

• VERB Interactive emphasizes a client-centric approach, integrating client vision with user needs and best practices.
• Data analysis and user insights are key drivers for decision-making and strategy development.
• The agency is known for taking on challenging and large-scale projects, suggesting a dynamic and results-oriented methodology.
• Continuous improvement of processes, including the UX design process, is encouraged.

Company Website: https://www.verbinteractive.com/ (Inferred from domain_derived)

📝 Enhancement Note: The agency's focus on the travel industry provides a unique specialization. Candidates with a passion for or experience in this sector will likely find the work more engaging and may have an advantage in understanding client needs and industry trends.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UX Designer position. It requires a solid foundation of 2-3 years of experience and the ability to work independently on core UX tasks while also contributing strategically to client projects. The role involves taking ownership of specific UX deliverables and presenting work to stakeholders.

Reporting Structure: The UX Designer will likely report to a Design Manager, Senior UX Designer, or Creative Director. They will collaborate closely with Project Managers and client-facing teams to ensure project success. The role is an individual contributor position focused on executing UX design strategy.

Operations Impact: The UX Designer's work directly impacts client success by creating user-friendly, engaging, and effective digital products. This translates to improved user satisfaction, higher conversion rates, and stronger brand loyalty for clients, ultimately contributing to VERB Interactive's revenue and reputation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX, such as user research, interaction design, or information architecture, potentially leading to senior or specialized roles.
• Industry Expertise: Develop deep knowledge and experience within the tourism and travel industry, becoming a subject matter expert.
• Leadership Development: Potential to mentor junior designers, lead UX initiatives on specific projects, or move into a Senior UX Designer or Design Lead position.
• Cross-functional Exposure: Gain exposure to broader digital marketing and technology strategies, potentially opening doors to roles in product management or digital strategy.

📝 Enhancement Note: The agency's culture of taking on challenging projects and encouraging process refinement suggests a dynamic environment where proactive individuals can demonstrate their capabilities and drive growth, both for themselves and for the agency's UX practice.

🌐 Work Environment

Office Type: While the company is based in Halifax, the Toronto role is specified as "TELECOMMUTE," indicating a primary remote work arrangement. This means the day-to-day work environment will be home-based, requiring self-discipline and effective remote collaboration tools.

Office Location(s): The company's headquarters are in downtown Halifax, Nova Scotia. The specific role is for a remote UX Designer located in or able to work within Toronto, Ontario, Canada.

Workspace Context:

• The remote nature of the role requires a dedicated workspace conducive to focused design work and virtual collaboration.
• Expect to utilize digital collaboration platforms for communication, project management, and design reviews.
• Opportunities for in-person interaction might be limited to specific team events or client meetings, depending on location and project needs.

Work Schedule: The role is full-time, likely adhering to standard business hours in the Toronto time zone (America/Toronto) for team collaboration. However, the "Remote and flexible work arrangements" benefit suggests a degree of flexibility in managing personal schedules around core working hours.

📝 Enhancement Note: For candidates in Toronto, understanding the company's operational base in Halifax is important. While the role is remote, maintaining strong communication and syncing with the core team in Halifax will be crucial for alignment and project success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.
• Hiring Manager/Team Interview: A discussion about your background, experience, and approach to UX design, likely including behavioral and situational questions.
• Portfolio Presentation/Case Study: You will likely be asked to present a selection of your work, detailing your process, decision-making, and the impact of your designs. Be prepared to discuss specific challenges and how you overcame them.
• Skills Assessment/Challenge: Potentially a design exercise or a case study related to a real-world problem to evaluate your problem-solving skills, design thinking, and tool proficiency.
• Final Interview: This may involve meeting with senior leadership or key stakeholders to assess cultural fit and overall suitability for the role.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest projects that best represent your skills and align with the agency's focus on travel and client-centric solutions.
• Tell a Story: For each project, clearly articulate the problem, your process, your specific contributions, the tools used, the challenges faced, and the measurable outcomes or impact.
• Highlight Data & Research: Explicitly show how user research, data analysis, and client insights informed your design decisions.
• Demonstrate Process: Showcase your ability to create wireframes, user flows, site maps, and interactive prototypes.
• Be Prepared to Discuss: Anticipate questions about your design choices, problem-solving approach, and how you handle feedback.

Challenge Preparation:

• Familiarize Yourself: Understand common UX challenges in the digital marketing and travel industries.
• Practice Problem-Solving: Think through hypothetical scenarios related to user engagement, conversion optimization, and information architecture for travel clients.
• Tool Proficiency: Be ready to demonstrate your skills in Figma and Adobe Creative Suite if asked.
• Communicate Clearly: Practice articulating your thought process and design rationale concisely and confidently.

📝 Enhancement Note: The emphasis on client calls and presenting findings suggests that strong communication and presentation skills, backed by a well-articulated portfolio, are paramount for success in the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (required), Adobe Creative Suite (required - likely includes Photoshop, Illustrator, XD).
• Information Architecture: Tools like Slickplan or similar for site mapping and IA planning may be used.
• User Research & Analytics: Google Analytics, PageSense, Clarity, or equivalent tools for understanding user behavior, website performance, and gathering insights.

Analytics & Reporting:

• Proficiency with web analytics platforms is essential for conducting audits and making data-informed recommendations.

CRM & Automation:

• While not explicitly mentioned, familiarity with how UX design integrates with CRM systems and marketing automation platforms can be beneficial for a holistic understanding of client digital ecosystems.

📝 Enhancement Note: Candidates with direct experience in Figma and Google Analytics will be well-positioned. Familiarity with user behavior analytics tools like PageSense or Clarity is a strong plus.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value that drives all design and strategic decisions, ensuring client business objectives are met.
• Excellence & Passion: A drive to exceed expectations and a passion for creating outstanding digital experiences.
• Collaboration: Working effectively within multidisciplinary teams to achieve shared goals.
• Innovation & Adaptability: Embracing challenges and finding creative solutions in a fast-paced environment.
• Data-Driven Decision Making: Using insights from data and user research to guide strategy and design.

Collaboration Style:

• VERB Interactive fosters a collaborative environment where designers, developers, writers, and producers work together closely.
• Expect a culture of shared learning and knowledge exchange, particularly regarding industry trends and best practices.
• Feedback is likely integrated into the design process, encouraging iterative improvements and open communication.

📝 Enhancement Note: The agency's culture appears to value a proactive, collaborative, and results-oriented approach, especially within the dynamic digital marketing and travel sectors.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Vision with User Needs: Effectively translating diverse client requirements and brand visions into user-centered designs that are also functional and desirable.
• Data Interpretation: Consistently leveraging complex user data and analytics to derive actionable insights for design improvements.
• Remote Collaboration: Maintaining strong communication, collaboration, and team cohesion while working remotely.
• Fast-Paced Environment: Adapting quickly to changing project demands and client feedback in a dynamic agency setting.

Learning & Development Opportunities:

• Industry Specialization: Deepen expertise in UX design specifically for the tourism and travel industry.
• Tool Mastery: Enhance skills in advanced features of design and analytics tools.
• Client Presentation Skills: Refine abilities in presenting complex UX strategies and findings to diverse stakeholders.
• Cross-functional Learning: Gain exposure to the broader digital marketing and technology aspects of client projects.

📝 Enhancement Note: The agency's emphasis on tackling "jobs other agencies might find too big, or too difficult, or too fast" suggests that this role offers significant opportunities for growth by tackling complex and impactful projects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client and user needs. How did you approach it and what was the outcome?" (Prepare a STAR method answer focusing on data, research, and stakeholder communication.)
• "Walk me through a project from your portfolio that showcases your process for translating business goals into user flows and wireframes." (Focus on the 'why' behind your design decisions and the tools used.)
• "How do you use data and analytics to inform your UX design decisions? Can you give an example?" (Highlight experience with tools like Google Analytics and how you derive actionable insights.)
• "How do you approach user research and usability testing? What methods have you found most effective?" (Discuss your understanding of different research methodologies and their application.)

Company & Culture Questions:

• "What interests you about VERB Interactive and our work in the travel industry?" (Research the company's recent projects and client portfolio.)
• "How do you contribute to a collaborative team environment, especially in a remote setting?" (Provide examples of your communication and teamwork skills.)
• "Describe your approach to managing feedback from multiple stakeholders." (Focus on active listening, constructive response, and iterative design.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem/Brief -> Research/Discovery -> Ideation/Design (Wireframes, Prototypes) -> Testing/Iteration -> Final Solution & Impact/Results.
• Focus on Process: Clearly articulate the 'how' and 'why' behind your design choices.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores).
• Conciseness: Be mindful of time and focus on the most relevant aspects of each project.

📝 Enhancement Note: Be prepared to discuss your experience with the specific tools mentioned (Figma, Adobe Creative Suite) and demonstrate how you leverage data, as these are key requirements for the role.

📌 Application Steps

To apply for this UX Designer position:

• Submit your resume and a link to your online portfolio via the application portal.
• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your UX design process, including wireframing, user flows, prototyping, and data-driven decision-making. Tailor your project selection to highlight relevant experience, ideally within digital marketing or the travel industry.
• Resume Optimization: Clearly articulate your 2-3 years of experience and highlight key achievements using action verbs. Integrate keywords such as "UX Design," "Information Architecture," "Prototyping," "User Research," "Figma," and "Data Analysis."
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design rationale, problem-solving approach, and the impact of your work. Prepare to discuss your experience with relevant tools and methodologies.
• Company Research: Familiarize yourself with VERB Interactive's client work, agency culture, and their focus on the travel industry to articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---