Project (Hourly) Based UI Designer

📍 Job Overview

Job Title: Project (Hourly) Based UI Designer Company: PurpleFire Location: Remote Job Type: CONTRACTOR Category: Design Operations / GTM Operations Support Date Posted: 2025-09-20 Experience Level: Mid-Level (2-5 Years) Remote Status: Remote Solely

🚀 Role Summary

• This project-based UI Designer role is crucial for supporting PurpleFire's e-commerce client growth initiatives by translating conversion rate optimization (CRO) specialist ideas into high-converting visual designs.
• The position requires a strong understanding of e-commerce user journeys, focusing on optimizing landing pages, product detail pages (PDPs), and sales funnels to drive measurable improvements.
• Success in this role hinges on leveraging data-driven design principles and effectively collaborating with cross-functional teams to execute design strategies that enhance user experience and conversion rates.
• The role offers flexible, project-based work, allowing designers to contribute to a diverse range of e-commerce verticals and potentially new SaaS projects, fostering continuous learning and portfolio expansion.

📝 Enhancement Note: While the title is "UI Designer," the responsibilities and context strongly suggest a role that bridges UI/UX design with a focus on conversion rate optimization, a key component of GTM operations support. The project-based nature implies a need for strong self-management and the ability to quickly integrate into client-specific projects.

📈 Primary Responsibilities

• Collaborate closely with Conversion Rate Optimization (CRO) specialists and product managers to interpret project briefs and translate strategic goals into effective UI designs for e-commerce platforms.
• Develop detailed wireframes, user flows, storyboards, and sitemaps to visualize design concepts and ensure a clear understanding of the user journey and content hierarchy.
• Design intuitive and visually appealing UI elements, interactive components, and layouts for key e-commerce pages, including landing pages, product detail pages (PDPs), collection pages, cart, and navigation systems.
• Create high-fidelity mockups and interactive prototypes using Figma to clearly communicate design intentions, user interactions, and aesthetic choices to internal teams and external stakeholders.
• Produce original graphic assets, including custom illustrations, icons, layouts, and image edits, ensuring they align with project requirements and brand guidelines.
• Present design proposals and iterations to stakeholders, actively soliciting and incorporating feedback to refine designs and achieve optimal user experience and conversion outcomes.
• Ensure all designs are fully responsive, adhering to mobile-first principles and optimizing for usability and performance across various devices and screen sizes.
• Maintain strict adherence to established brand and style guidelines for each client, ensuring visual consistency and reinforcing brand identity throughout the design process.

📝 Enhancement Note: The responsibilities emphasize a direct impact on conversion rates, aligning with the operational aspect of optimizing customer journeys within an e-commerce context. The need to "deliver original graphic assets" and "ensure designs are responsive" points to a hands-on execution role within the broader GTM strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background or demonstrable understanding of graphic design, human-computer interaction, or a related field is beneficial. Experience: Proven experience as a UI/UX Designer with a strong emphasis on e-commerce projects, ideally demonstrating a track record of improving conversion rates through design interventions.

Required Skills:

• Exceptional proficiency in Figma for UI design, prototyping, and collaboration.
• Demonstrated experience in designing for various e-commerce verticals such as fashion, supplements, and pet products, showcasing adaptability to different brand aesthetics and customer needs.
• A robust portfolio that clearly showcases relevant e-commerce design work, with a preference for "before and after" examples that highlight design impact and conversion improvements.
• Proficiency with design and graphic editing tools, including Adobe Illustrator and Adobe Photoshop, for creating and manipulating visual assets.
• Strong understanding of user experience (UX) principles and conversion rate optimization (CRO) strategies within an e-commerce context.
• Excellent communication and interpersonal skills, enabling effective collaboration with CRO specialists, product managers, developers, and stakeholders.
• Ability to effectively manage multiple projects, prioritize tasks, and work independently from provided task lists and project briefs.
• Proficiency in English, both written and verbal, for clear communication and understanding of project requirements.

Preferred Skills:

• Familiarity with project management and collaboration tools such as Asana, Trello, or Jira.
• Experience with A/B testing design variations and analyzing the results to inform future design iterations.
• Knowledge of web development fundamentals (HTML, CSS) to understand design implementation constraints and opportunities.
• Experience designing for SaaS products, potentially contributing to PurpleFire's new SaaS initiatives.

📝 Enhancement Note: The "project basis" and "hourly" nature of the role emphasize the need for self-management and direct deliverable creation. The emphasis on e-commerce verticals and "before/after" examples in the portfolio strongly suggests that candidates will be evaluated on their ability to produce tangible results that impact key business metrics, a core tenet of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Focus: The portfolio must prominently feature case studies or project examples specifically related to e-commerce websites, demonstrating experience with key conversion points like landing pages, product detail pages (PDPs), category pages, and checkout flows.
• Conversion Impact: Include "before and after" examples or detailed case studies that quantify the impact of your design work on key performance indicators (KPIs) such as conversion rates, average order value (AOV), or user engagement metrics.
• Process Demonstration: Showcase your design process, from initial research and wireframing through to final UI design and prototyping, illustrating how you translate requirements into effective solutions.
• Tool Proficiency: Clearly indicate the primary design tools used for each project, with a strong emphasis on Figma proficiency as a mandatory requirement for this role. Include examples of complex component systems or interactive prototypes built in Figma.
• Variety of Verticals: Demonstrate experience across a range of e-commerce sectors (e.g., fashion, supplements, pet products) to showcase adaptability and a broad understanding of diverse customer behaviors and market trends.

Process Documentation:

• Design Workflow: Provide insight into your typical design workflow, including how you gather client requirements, conduct user research (if applicable), iterate on designs based on feedback, and prepare final assets for development.
• Collaboration Methods: Detail how you collaborate with stakeholders such as CRO specialists, product managers, and developers, including your approach to presenting design concepts and incorporating feedback.
• Optimization Strategies: Explain your thought process behind design decisions, specifically how they are intended to improve user experience and drive conversions, referencing CRO principles where applicable.

📝 Enhancement Note: The emphasis on "customer data" and "conversion rate optimization" in the company description, coupled with the requirement for "before/after examples," implies that the portfolio is not just a showcase of aesthetic skill but a demonstration of operational impact. Candidates should prepare to discuss the strategic rationale behind their design choices and their contribution to business objectives.

💵 Compensation & Benefits

Salary Range: As this is a project-based, hourly contract role, compensation will be competitive and commensurate with experience and project scope. While specific hourly rates are not provided, industry benchmarks for experienced freelance UI/UX Designers specializing in e-commerce in remote markets typically range from $40-$75+ USD per hour, depending on the complexity of the project, the client's budget, and the designer's demonstrated expertise and portfolio.

Benefits:

• Flexible Freelance/Project-Based Work: Engage in project-based collaborations, offering flexibility in workload and the ability to choose projects that align with your interests and expertise.
• Competitive Hourly Compensation: Receive competitive hourly pay, reflecting your experience, skills, and the specific demands of each project.
• Diverse Client Exposure: Work with a fast-growing agency and a variety of international e-commerce clients, expanding your professional network and industry experience.
• Creative Freedom and Innovation: Enjoy creative autonomy and the opportunity to innovate within design solutions, contributing to cutting-edge e-commerce strategies.
• Potential for Future Projects: Be considered for ongoing and future projects, including opportunities within PurpleFire's new SaaS initiatives, offering potential for sustained engagement.

Working Hours: The working hours are flexible and project-dependent, aligning with a freelance contract model. While specific hours are not dictated, successful candidates will need to manage their time effectively to meet project deadlines and collaborate during agreed-upon communication times. A typical full-time engagement might involve around 40 hours per week, but this can vary based on project scope and individual capacity.

📝 Enhancement Note: The "hourly" compensation model is typical for freelance and contract roles, emphasizing a direct link between work performed and payment. The benefits listed focus on flexibility and opportunity, common in contract positions. The lack of standard employment benefits (health insurance, paid time off) is expected for this type of engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Growth Services / Digital Agency, specializing in Conversion Rate Optimization (CRO), Web Development, and Landing Page Services. Company Size: PurpleFire is a growing agency, indicating a dynamic and evolving work environment. As a growing entity, it likely offers opportunities for individuals to make a significant impact and contribute to shaping processes. Founded: Founded with a focus on e-commerce growth, suggesting a mission-driven approach centered on client success and data-driven strategies.

Team Structure:

• Cross-functional Collaboration: Designers will work closely with CRO specialists, product managers, and developers, requiring strong communication and collaboration skills.
• Agency Model: As an agency, PurpleFire likely operates with project teams formed for specific client engagements, fostering a dynamic and adaptable team structure.
• Remote-First Environment: The team operates remotely, necessitating strong asynchronous communication practices and a culture of trust and accountability.

Methodology:

• Data-Driven Decisions: PurpleFire emphasizes leveraging customer data to inform strategies, indicating a strong analytical and results-oriented approach to client services.
• Process Optimization: The core business revolves around improving conversion rates and web performance, suggesting an internal focus on efficient workflows and continuous improvement.
• Client-Centric Approach: The agency model implies a dedication to client success, with project teams focused on delivering measurable outcomes for e-commerce partners.

Company Website: purplefire.io

📝 Enhancement Note: The company's focus on e-commerce growth and CRO implies a culture that values tangible results, efficiency, and continuous improvement. For a designer, this means designs are expected to be not just aesthetically pleasing but also demonstrably effective in driving business outcomes, aligning with operations principles.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level opportunity for a UI/UX Designer, likely requiring 2-5 years of relevant experience. It sits within the broader GTM operations support structure by directly contributing to the effectiveness of client conversion funnels. Reporting Structure: Freelance designers will likely report to a Project Manager or a Lead Designer/CRO Specialist for specific client projects, receiving task assignments and feedback through these channels. Operations Impact: Designers in this role have a direct impact on the operational efficiency of client sales funnels by creating user interfaces that maximize conversion rates, reduce friction, and improve the overall customer journey. Their work directly contributes to achieving client revenue growth targets.

Growth Opportunities:

• Project Variety: Gain exposure to a wide range of e-commerce businesses and design challenges, building a diverse and robust portfolio.
• Skill Specialization: Develop deeper expertise in conversion-focused UI/UX design and specific e-commerce verticals.
• SaaS Project Involvement: Potential to contribute to PurpleFire's new SaaS project, offering opportunities to work on product design and potentially transition into more product-centric roles.
• Agency Network: Build relationships within a growing agency, potentially leading to repeat projects or recommendations to other clients.

📝 Enhancement Note: The growth path here is less about traditional corporate ladder climbing and more about building a freelance career through specialization, consistent delivery, and expanding a professional network. The mention of a SaaS project hints at potential for more product-focused design roles within the company's ecosystem.

🌐 Work Environment

Office Type: This is a fully remote, contract-based position, meaning there is no physical office requirement or shared workspace. Office Location(s): N/A (Remote)

Workspace Context:

• Independent Remote Work: Designers will work from their own chosen location, requiring a stable internet connection and a dedicated workspace conducive to focused design work.
• Digital Collaboration Tools: Reliance on digital platforms (e.g., Figma, potentially Asana, Slack, email) for communication, file sharing, and project management.
• Asynchronous Communication: While real-time collaboration might occur, a significant portion of interaction will likely be asynchronous, requiring clear documentation and communication practices.

Work Schedule: The work schedule is flexible and project-driven, typical for freelance roles. Designers are expected to manage their time to meet project deadlines and availability for key meetings or feedback sessions, often requiring coordination across different time zones.

📝 Enhancement Note: The remote and freelance nature necessitates strong self-discipline, time management, and proactive communication skills. Candidates should be comfortable working autonomously and managing their workflow without direct day-to-day supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted applications, focusing on portfolio relevance and stated experience with e-commerce UI/UX.
• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, likely involving a conversation with a hiring manager or project lead to discuss specific projects, design process, and problem-solving approaches. Expect questions about how your designs have impacted conversion rates.
• Skills Assessment/Design Challenge: Potentially a small design exercise or case study analysis related to an e-commerce scenario to evaluate practical skills and strategic thinking.
• Fit Assessment: Discussion to gauge communication style, ability to work independently, and alignment with PurpleFire's collaborative, results-oriented approach.

Portfolio Review Tips:

• Highlight E-commerce Success: Curate your portfolio to prominently feature your strongest e-commerce projects. For each, clearly articulate the business problem, your role, the design solutions, and the quantifiable impact (e.g., conversion rate uplift).
• Showcase Figma Expertise: Ensure your portfolio includes examples demonstrating advanced Figma capabilities, such as complex component systems, interactive prototypes, or collaborative features.
• Present "Before & After": If possible, include "before and after" comparisons of designs you've worked on, clearly explaining the rationale behind the changes and the resulting improvements.
• Tell a Story: For each project, frame it as a narrative: the challenge, your process, the solution, and the outcome. This helps interviewers understand your thinking and impact.
• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, your process for managing multiple projects, and your experience with CRO principles.

Challenge Preparation:

• E-commerce Scenarios: Familiarize yourself with common e-commerce user journeys and conversion optimization techniques. Practice designing solutions for typical challenges like improving a landing page's lead capture rate or optimizing a product detail page for higher add-to-cart actions.
• Figma Proficiency: Be ready to demonstrate your Figma skills, potentially through a live exercise or by walking through a complex file.
• Communication: Practice articulating your design rationale clearly and concisely, focusing on how your designs solve business problems and achieve client goals.

📝 Enhancement Note: The emphasis on "conversion rate optimization" and "customer data" means the review process will likely focus heavily on the business impact of design work, not just aesthetics. Candidates should be prepared to discuss metrics and ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for all UI design, wireframing, prototyping, and collaboration. Proficiency in advanced features like component libraries, auto layout, and prototyping is expected.
• Adobe Illustrator: Used for creating vector graphics, logos, and custom illustrations.
• Adobe Photoshop: Used for image editing, manipulation, and creating raster graphics.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Hotjar) is beneficial for understanding user behavior and informing design decisions, though direct usage might be by CRO specialists.
• Ability to interpret data and reports to guide design iterations and demonstrate impact.

CRM & Automation:

• While not directly managing CRM systems, understanding how UI designs integrate with CRM data and automated marketing flows is advantageous for creating cohesive user experiences.
• Experience with project management tools like Asana is preferred for task tracking and collaboration.

📝 Enhancement Note: Figma is highlighted as the core tool. Proficiency here is non-negotiable. The mention of analytics and CRM suggests an environment where design is tightly integrated with broader marketing and sales operations data.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding honest and transparent dealings with clients and team members.
• Proactiveness: Taking initiative to identify opportunities and solve problems without constant direction.
• Transparency: Open communication regarding project status, challenges, and outcomes.
• Knowledge: Valuing continuous learning and staying updated on industry best practices in design, CRO, and e-commerce.
• Innovation: Encouraging creative solutions and new approaches to client challenges.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with CRO specialists and developers, fostering a collaborative team environment focused on shared project goals.
• Feedback-Driven: A culture that embraces constructive feedback for continuous improvement of designs and processes.
• Results-Oriented: Team members are driven by achieving measurable results for clients, with a focus on data and performance metrics.

📝 Enhancement Note: The values emphasize a results-driven, collaborative, and proactive approach. For a designer, this translates to creating work that is not only well-executed but also strategically aligned with client business objectives and delivered efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: The primary challenge is creating visually appealing designs that also adhere to CRO best practices and directly contribute to conversion rate improvements.
• Diverse Client Needs: Adapting design style and strategy to meet the unique requirements of various e-commerce verticals and client brands.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and timely delivery without face-to-face interaction.
• Project-Based Workload: Managing fluctuating workloads inherent in freelance projects, requiring strong organizational and time-management skills.

Learning & Development Opportunities:

• Specialized E-commerce Design Skills: Deepen expertise in UI/UX specifically tailored for e-commerce conversion optimization.
• Exposure to CRO Strategies: Gain practical insights into conversion rate optimization methodologies by working alongside experienced CRO specialists.
• New SaaS Product Contribution: Opportunity to contribute to a new product launch, potentially expanding skills into product design and strategy.
• Agency Best Practices: Learn from a fast-growing agency environment, understanding efficient project management and client service delivery.

📝 Enhancement Note: The challenges are typical for operational support roles within an agency setting, focusing on performance, adaptability, and efficient collaboration. The growth opportunities are geared towards building specialized expertise and expanding project scope.

💡 Interview Preparation

Strategy Questions:

• E-commerce Conversion Design: "Describe a time you designed a landing page or PDP that significantly improved conversion rates. What was the challenge, your process, and the outcome?" Be ready to discuss specific metrics.
• Figma Proficiency: "Walk us through a complex UI component or prototype you built in Figma. What design system principles did you apply?"
• Collaboration Scenarios: "How do you collaborate with CRO specialists who have data-driven recommendations that might conflict with your initial design ideas?"
• Adapting to Brands: "How do you approach designing for different e-commerce verticals (e.g., fashion vs. supplements) while maintaining brand integrity and conversion goals?"

Company & Culture Questions:

• "What interests you about PurpleFire's focus on e-commerce growth and CRO?"
• "How do you ensure your designs are data-informed and focused on business objectives?"
• "Describe your ideal remote work environment and how you maintain productivity and collaboration."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by impact. For each project, clearly state the client, your role, the objective, the solution (showcasing designs), and the results (quantifiable improvements).
• Narrative: Tell a compelling story for each case study, highlighting your thought process and problem-solving skills.
• Highlight Figma: Be prepared to share your screen and walk through a Figma project, demonstrating your workflow and feature usage.
• Quantify Impact: Emphasize metrics. If exact numbers aren't available, discuss the intended impact and how you would measure it.

Challenge Preparation:

• Mini Design Challenge: Be ready for a brief design task, such as redesigning a specific element of an e-commerce page for better conversion, or evaluating an existing design and suggesting improvements.
• CRO Principles: Refresh your understanding of key CRO principles and how they translate into UI design decisions.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a results-oriented mindset and a deep understanding of how UI design directly contributes to business operations and revenue generation in the e-commerce space.

📌 Application Steps

To apply for this operations-support design position:

• Submit your application through the provided BambooHR link.
• Portfolio Customization: Ensure your submitted portfolio prominently features e-commerce projects, highlighting "before and after" examples and quantifiable results related to conversion rates. Tailor your portfolio to showcase experience in fashion, supplements, or pet product verticals if applicable.
• Resume Optimization: Update your resume to emphasize your UI/UX design experience in e-commerce, your proficiency in Figma, and any experience with CRO principles or data-driven design. Use keywords such as "e-commerce UI/UX," "conversion optimization," "Figma," "landing page design," and "A/B testing."
• Interview Preparation: Practice articulating your design process and the business impact of your work. Be ready to discuss specific project examples during portfolio walkthroughs and potential design challenges.
• Company Research: Familiarize yourself with PurpleFire's services, client focus, and company values to articulate your interest and demonstrate cultural fit during the interview process. Understand their emphasis on data and customer-centric growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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