UX Designer

📍 Job Overview

Job Title: UX Designer Company: Mumsnet Location: Kentish Town, Greater London, United Kingdom Job Type: Full-Time Category: User Experience (UX) Design / Product Design Date Posted: October 21, 2025 Experience Level: Mid-Level (3+ years) Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Drive the design of user experiences for Mumsnet's digital platforms, focusing on increasing usability and engagement for millions of users.
• Collaborate closely with Product Managers and Engineers to translate user needs and business objectives into impactful design solutions.
• Utilize a combination of user research, data analytics, and AI tools to identify opportunities, validate ideas, and iterate on designs rapidly.
• Champion user-centric design principles, ensuring accessibility and consistency across web and mobile interfaces through a robust design system.
• Contribute to a product-led culture that prioritizes measurable outcomes and continuous learning, with a strong emphasis on growth mindset and agility.

📝 Enhancement Note: This role is positioned within the Product team, indicating a strong focus on the entire product lifecycle from discovery to delivery, with a clear emphasis on impact and business value, not just aesthetic polish. The integration of AI tools suggests a forward-thinking approach to design processes and efficiency.

📈 Primary Responsibilities

• Partner with Product Managers and Engineers to identify user needs, define product problems, and conceptualize innovative solutions that align with both user needs and business objectives.
• Conduct thorough user research, including feedback analysis and usability testing, to uncover insights that inform product strategy and design decisions.
• Design end-to-end user journeys and interfaces for web and mobile applications, creating wireframes, mockups, and interactive prototypes.
• Translate research findings and data analytics into actionable design recommendations, influencing product roadmaps and feature development.
• Leverage AI tools to accelerate design exploration, generate initial concepts, and automate repetitive design tasks, thereby freeing up time for strategic problem-solving.
• Collaborate with Engineering teams to ensure the feasibility and high-fidelity implementation of designs, maintaining design integrity throughout the development process.
• Actively contribute to and maintain Mumsnet's design system, ensuring consistency, accessibility, and efficient design practices across all digital products.
• Explore and validate new product opportunities by combining user feedback, behavioral data, and experimentation to identify high-impact areas for improvement.

📝 Enhancement Note: The responsibilities highlight a full-stack UX role, encompassing discovery, ideation, design, validation, and collaboration with engineering. The emphasis on "solving user problems" and "spotting new opportunities" suggests a proactive and strategic approach to design, rather than purely executing predefined tasks.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of human-computer interaction (HCI) principles, user-centered design methodologies, and visual design is expected. This can be acquired through formal education, bootcamps, or extensive self-study and practical experience.

Experience: A minimum of 3 years of professional experience in digital product design, with a proven track record of delivering products that have achieved measurable positive impact for users and the business.

Required Skills:

• UX Design Expertise: Proficient in end-to-end UX design processes, including user research, information architecture, wireframing, prototyping, and usability testing.
• Design Tool Proficiency: Advanced skills in Figma for creating wireframes, high-fidelity mockups, and interactive prototypes.
• Design Systems & Accessibility: Solid understanding of design system principles and best practices, with practical experience in creating or contributing to them. Strong awareness of web accessibility standards (e.g., WCAG) and how to implement them.
• Research Translation: Ability to effectively translate qualitative and quantitative user research findings into practical, actionable design recommendations.
• AI Tool Integration: Enthusiasm and ability to utilize AI tools to enhance the design process, accelerate idea generation, and improve efficiency.
• Cross-functional Collaboration: Excellent communication and collaboration skills, with the ability to work effectively with Product Managers, Engineers, and other stakeholders.
• Product Mindset: A strong understanding of product development cycles and a focus on delivering business outcomes and user value, not just design outputs.
• Problem-Solving: Aptitude for identifying complex user and business problems and devising creative, effective design solutions.

Preferred Skills:

• Content-Heavy/Community Platform Experience: Prior experience designing for platforms rich in content or driven by user communities, such as forums or social media.
• Analytics Tool Familiarity: Experience using analytics platforms like Amplitude, HotJar, or similar tools to inform design research and measure the impact of design changes.
• Discovery & Roadmap Collaboration: Experience actively participating in product discovery phases and contributing to the definition of product roadmaps.
• Experimentation Knowledge: Familiarity with experimentation methodologies such as A/B testing, concept validation, and other hypothesis-driven approaches to product development.

📝 Enhancement Note: The requirement for a "product mindset" and "measurable impact" indicates that Mumsnet seeks a UX Designer who is not just a visual artist but a strategic problem-solver focused on business results and user satisfaction. The emphasis on AI tools suggests a desire for candidates who are adaptable and forward-thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: A portfolio that clearly showcases how your design work has solved meaningful user problems or created tangible value for both users and the business. Quantifiable results and metrics are highly encouraged.
• Full Design Lifecycle: Evidence of involvement across the entire design process, from initial discovery and ideation through to prototyping, validation, and successful delivery.
• Problem-Solution Articulation: Clear explanation of the problems you addressed, the methodologies you employed (research, testing, etc.), and the rationale behind your design decisions.
• Tool Proficiency Examples: Visual examples or case studies demonstrating your skill with tools like Figma, including how you've leveraged them for prototyping and detailed design.
• Design System Contribution: If applicable, examples of your work with design systems, showcasing consistency, scalability, and accessibility considerations.

Process Documentation:

• Workflow Design: Ability to document and articulate the design process followed for specific projects, highlighting key stages and decision points.
• User Research & Testing: Documentation of user research methodologies, usability testing plans, and how findings were integrated into design iterations.
• Collaboration & Handoff: Examples of how design documentation and assets are prepared for smooth handoff to engineering teams, ensuring clarity and alignment.
• Metrics & Outcomes: Presentation of how the success of design interventions was measured, including key performance indicators (KPIs) and observed outcomes.

📝 Enhancement Note: The portfolio requirement is critical, emphasizing not just visual design but the ability to articulate the why and how behind design decisions, with a strong focus on demonstrating impact and problem-solving capabilities relevant to business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level UX Designer with 3+ years of experience in the London area, a competitive salary range is estimated to be between £45,000 - £65,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Flexible & Hybrid Working: 2 days per week in the Kentish Town office, with flexibility for more office days if desired.
• Holiday Entitlement: 25 days annual leave, with an option to buy additional days.
• Share Options: EMI Share Options Scheme available after 12 months of employment.
• Pension Scheme: Mumsnet Workplace Pension Scheme with company contributions.
• Health & Wellness: BUPA Private Medical or Dental Cover (eligible after probationary period), enhanced parental leave policies, and wellness benefits including daily workouts and meditations via Perkbox.
• Learning & Development: Bespoke learning subscriptions, weekly "Drop Everything and Learn" (DEAL) sessions, regular Lunch & Learn sessions, and training agreed with line manager.
• Work-Life Balance Support: Employee Assistance Programme for confidential support.
• Commuting & Sustainability: Cycle2Work Scheme and an Electric Vehicle Scheme.
• Financial & Performance Incentives: Annual Team Bonus Opportunities and access to Leisure & Retail Perks via Perkbox.
• Social & Team Building: Monthly Team Social Events.

Working Hours: While the role is full-time, Mumsnet emphasizes outputs over hours on the clock, supporting flexible working arrangements. Standard working hours are typically around 40 hours per week.

📝 Enhancement Note: The salary estimate is based on typical mid-level UX Designer compensation in London, considering the company's size and the competitive tech job market. The comprehensive benefits package reflects Mumsnet's commitment to employee well-being, development, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Community Platforms. Mumsnet operates in the online publishing and community-building space, catering specifically to parents. Their business model likely incorporates advertising, affiliate marketing, and potentially other revenue streams derived from their large, engaged user base. Company Size: Mumsnet is a well-established company, likely falling into the small to medium-sized enterprise (SME) category in terms of employee count, but with a significant reach and impact due to its large user base. This size often allows for a more agile and close-knit team environment. Founded: Founded in 2000, Mumsnet has a long history in the digital space, evolving from a forum-based community to a comprehensive platform for parents. This longevity suggests stability, adaptability, and a deep understanding of its audience.

Team Structure:

• The UX Designer will report to the Head of Product, indicating a direct line into product strategy and decision-making.
• They will work closely with Product Managers and Engineers, forming agile product teams focused on specific areas or features.
• Collaboration is a key theme, suggesting an environment where cross-functional teams work together towards shared goals.

Methodology:

• User-Centricity: A core philosophy of making parents' lives easier through useful and engaging digital experiences.
• Data-Driven Decisions: Reliance on user feedback, analytics, and experimentation to guide product development and design choices.
• Agility & Iteration: A focus on moving quickly, validating ideas early, and iterating based on learnings.
• Growth Mindset: Encouragement of continuous learning, embracing mistakes as opportunities for growth, and knowledge sharing.
• Purpose Before Profit: A stated commitment to their mission of supporting parents, with sustainable growth as a priority.

Company Website: https://www.mumsnet.com/

📝 Enhancement Note: Mumsnet's culture is characterized by its strong purpose-driven mission, emphasis on employee well-being, and a commitment to flexible working. The company values agility, continuous learning, and collaborative problem-solving, making it an attractive environment for designers who want to make a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Mid-Level UX Designer. It requires demonstrated professional experience and the ability to work autonomously on design projects, while also collaborating effectively within a team. The scope includes taking ownership of design solutions from concept to implementation.

Reporting Structure: The UX Designer reports to the Head of Product. This structure places the role directly within the product development hierarchy, allowing for significant input into product strategy and design direction. It also implies regular interaction and feedback from senior product leadership.

Operations Impact: The UX Designer's work will have a direct impact on Mumsnet's core mission of making parents' lives easier. By improving the usability, engagement, and overall experience of the platform, the designer will contribute to user satisfaction, retention, and potentially increased engagement with content and community features, which in turn supports Mumsnet's business objectives.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas of UX, such as user research methodologies, interaction design for complex systems, or leading design system initiatives.
• Leadership Potential: With continued strong performance and demonstrated leadership qualities, potential to move into Senior UX Designer roles or lead design projects.
• Cross-Functional Learning: Exposure to product management, engineering, and content strategy through close collaboration, fostering a holistic understanding of product development.
• Mentorship & Development: Access to bespoke learning platforms, DEAL sessions, Lunch & Learn events, and mentorship programs to support continuous professional growth.
• Product Strategy Influence: As experience grows, the opportunity to take on more strategic product design challenges and influence the long-term vision of Mumsnet's platform.

📝 Enhancement Note: The reporting structure to the Head of Product suggests that this role is integral to strategic product decisions. The growth opportunities are framed around both skill development within UX and broader product leadership, aligning with a career path focused on impact and strategic contribution.

🌐 Work Environment

Office Type: Mumsnet has a physical office located in Kentish Town, London. The environment is described as collaborative, with opportunities for social interaction and knowledge sharing. It's designed to facilitate effective hybrid working, balancing remote flexibility with in-person collaboration.

Office Location(s): The office is situated in Kentish Town, Greater London, United Kingdom. This area is known for its vibrant atmosphere, with easy access to amenities like pubs and restaurants, contributing to a positive work-life balance.

Workspace Context:

• Collaborative Hub: The office serves as a central point for teamwork, idea generation, and cross-functional meetings, particularly on designated "in-office" days.
• Resource Availability: Access to necessary tools, technology, and a conducive environment for focused work and team interaction.
• Team Interaction: Opportunities to build rapport and foster stronger working relationships with colleagues through face-to-face interactions, team lunches, and social events.

Work Schedule: The role is full-time, with a hybrid arrangement requiring 2 days per week in the Kentish Town office. Mumsnet emphasizes flexible working and focuses on outputs, meaning the exact hours can be adapted to suit individual needs, provided work is completed effectively and team collaboration is maintained.

📝 Enhancement Note: The hybrid model is clearly defined, indicating a structured approach to balancing remote work with in-office collaboration. The description of Kentish Town suggests a pleasant and well-connected work location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role. Expect a brief call with a recruiter or hiring manager to discuss your background and motivations.
• Portfolio Presentation & Design Challenge: A key stage will likely involve presenting your portfolio, discussing your design process, and potentially undertaking a focused design challenge. This might be a take-home task or a live exercise to assess problem-solving skills, design thinking, and communication.
• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, technical proficiency, and cultural fit.
• Final Interview: Often with senior leadership (e.g., Head of Product or a Director) to discuss strategic alignment, long-term vision, and final fit.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your process, and the measurable outcomes of your designs. Use data and metrics wherever possible to support your claims.
• Showcase Your Process: Detail your research, ideation, prototyping, and testing methodologies. Explain why you made certain decisions.
• Figma & System Examples: Include specific examples of your work in Figma, demonstrating your proficiency. If you have experience with design systems, highlight your contributions and understanding.
• Tailor to Mumsnet: If possible, subtly reference how your skills and experience align with Mumsnet's mission and user base. Show you understand their platform and audience.
• Conciseness & Clarity: Ensure your portfolio is well-organized, easy to navigate, and your case studies are concise yet comprehensive.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Ask clarifying questions if allowed.
• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.
• Articulate Your Strategy: Be prepared to explain your approach, assumptions, and trade-offs. Focus on the problem-solving process, not just the final visual output.
• Consider Business Goals: Frame your solutions in the context of both user needs and Mumsnet's business objectives.
• AI Tool Integration: If the challenge allows, consider how you might leverage AI tools to accelerate your process or explore ideas.

📝 Enhancement Note: The interview process is designed to assess a candidate's holistic capabilities, from design craft and strategic thinking to collaborative skills and cultural alignment. A strong, impact-focused portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, and creating high-fidelity mockups. Proficiency is essential.
• AI Design Tools: Enthusiasm and ability to use emerging AI tools for ideation, asset generation, or process acceleration. Specific tools are not listed, suggesting openness to exploration.

Analytics & Reporting:

• Amplitude / HotJar (or similar): Familiarity with analytics platforms is preferred for informing design research and measuring design impact. This indicates a data-informed approach to design.

CRM & Automation:

• While not explicitly listed as primary UX tools, understanding how design integrates with CRM and automation workflows is beneficial, especially in understanding user journeys that span different systems.

📝 Enhancement Note: The explicit mention of Figma and preferred familiarity with analytics tools like Amplitude or HotJar highlights the technical requirements. The openness to AI tools suggests a culture of innovation and efficiency in the design workflow.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to the mission of making parents' lives easier, guiding all work and decisions.
• User-Centricity: Placing user needs at the forefront of the design and product development process.
• Growth Mindset: Embracing learning from mistakes, continuous improvement, and sharing knowledge with colleagues.
• Agility & Collaboration: Working effectively in cross-functional teams, adapting quickly to change, and fostering open communication.
• Impact & Outcomes: Focusing on delivering tangible results and meaningful value rather than just completing tasks.

Collaboration Style:

• Cross-functional Integration: Close partnership with Product Managers and Engineers to ensure cohesive product development.
• Open Communication: Encouragement of dialogue, feedback exchange, and transparency across teams.
• Knowledge Sharing: Regular opportunities for learning and sharing insights through sessions like DEAL and Lunch & Learns.
• Mutual Support: A culture that values supporting colleagues, as evidenced by the "Buddies" and "Mentors" program.

📝 Enhancement Note: Mumsnet's culture is strongly aligned with its mission and values, emphasizing a supportive, learning-oriented environment where collaboration and impact are highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating complex requirements where user desires may need to be balanced with commercial objectives and technical constraints.
• Designing for a Diverse User Base: Catering to the varied needs and technical proficiencies of a large parent demographic.
• Integrating AI Tools Effectively: Learning to leverage new AI technologies to genuinely enhance the design process and outcomes, rather than simply adopting them.
• Maintaining Design Consistency: Ensuring a cohesive user experience across a large and evolving platform with numerous features and content types.

Learning & Development Opportunities:

• Advanced UX Techniques: Opportunities to hone skills in specialized areas of UX research, interaction design, or service design.
• Product Strategy Involvement: Gaining deeper insight into product roadmapping, business strategy, and market analysis.
• Mentorship & Leadership: Access to mentorship and potential pathways to lead design initiatives or mentor junior designers.
• Industry Trends: Staying abreast of evolving UX best practices, design tools, and emerging technologies like AI in design.

📝 Enhancement Note: The challenges presented are typical for a growing digital platform, offering significant opportunities for a designer to develop strategic thinking and problem-solving skills in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Describe a time you faced a significant design challenge. How did you approach it, what was your process, and what was the outcome?" Focus on articulating your methodology, decision-making, and the impact of your solution.
• Collaboration & Stakeholder Management: "How do you typically collaborate with Product Managers and Engineers? Describe a situation where you had to reconcile differing opinions with a stakeholder." Prepare examples that showcase your communication skills and ability to drive consensus.
• User Research & Data Interpretation: "Walk me through a user research project you led. How did you translate the findings into design recommendations, and how did you measure their impact?" Be ready to discuss your research methods and how you use data to inform design.

Company & Culture Questions:

• Understanding Mumsnet: "What excites you about Mumsnet's mission and platform? How do you see your UX skills contributing to our goal of making parents' lives easier?" Research Mumsnet's history, values, and user base thoroughly.
• Growth Mindset: "Tell us about a time you made a mistake in your work. What did you learn from it, and how did you apply that learning?" Be prepared to share examples that demonstrate self-awareness and a commitment to continuous improvement.
• Impact Measurement: "How do you define and measure the success of a UX design?" Discuss KPIs related to user satisfaction, engagement, task completion, and business metrics.

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives—problem, process, solution, outcome.
• Highlight Your Role: Clearly define your specific contributions within each project, especially if it was a team effort.
• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your points.
• Quantify Impact: Whenever possible, present data and metrics that demonstrate the positive results of your designs.
• Concise & Engaging: Practice your presentation to be clear, engaging, and within the allotted time. Be prepared for questions and deeper dives into specific aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also a strategic mindset, a collaborative spirit, and a genuine alignment with Mumsnet's mission and values.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Workable link, ensuring your CV and portfolio are up-to-date and readily accessible.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with digital product design, user research, Figma proficiency, and measurable impact. Prioritize case studies that align with Mumsnet's user base and platform type.
• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, highlighting key skills such as UX design, user research, prototyping, Figma, design systems, and collaboration. Use action verbs and quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, project outcomes, and collaborative experiences. Prepare specific examples for common behavioral and situational interview questions, focusing on impact and learning.
• Company Research: Deeply understand Mumsnet's mission, values, platform, and user community. Consider how your design philosophy and skills can best contribute to their specific context and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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