מאפיינ.ת חווית משתמש UX

📍 Job Overview

Job Title: מאפיין חווית משתמש UX (User Experience Designer) Company: Keshet Media Group Location: Tel Aviv-Yafo, Tel Aviv District, Israel Job Type: Full-time (משרה מלאה) Category: Product Design / User Experience (UX) Date Posted: February 8, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Design and plan user interfaces for web and mobile applications, focusing on intuitive and engaging user experiences.
• Conduct comprehensive user research, including usability testing, user interviews, and competitive analysis, to inform design decisions and identify areas for improvement.
• Translate research findings and product requirements into detailed user flows, wireframes, mockups, and functional specifications.
• Collaborate closely with cross-functional teams, including product managers, designers, developers, and content creators, to ensure a cohesive and high-quality product delivery.
• Maintain a user-centric approach throughout the product development lifecycle, advocating for user needs and ensuring a seamless and effective user journey.

📝 Enhancement Note: This role is for a User Experience Designer, not directly in Revenue Operations, Sales Operations, or GTM. The focus will be on enhancing the user's interaction with digital products, which indirectly supports GTM efforts by improving user adoption and satisfaction. The description is tailored to a UX role within a media group.

📈 Primary Responsibilities

• Conceptualize, design, and prototype user interfaces for new features and products across various digital platforms, including websites and mobile applications.
• Execute user research methodologies such as usability testing, user interviews, surveys, and heuristic evaluations to gather qualitative and quantitative data.
• Develop detailed user personas, user journey maps, and site maps to represent user needs and product architecture.
• Create high-fidelity mockups and interactive prototypes using industry-standard design tools to effectively communicate design intent.
• Write comprehensive UX documentation, including user flows, wireframes, and functional specifications, to guide the development process.
• Participate actively in Agile development cycles, collaborating with engineering and product teams to refine designs and address technical constraints.
• Conduct reference research and analyze competitor products to identify best practices and innovative solutions.
• Ensure consistency in design language and user experience across all product touchpoints.
• Provide accurate and detailed specifications to development teams, ensuring that the final product aligns with the intended user experience.
• Contribute to the continuous improvement of UX processes and standards within the product department.

📝 Enhancement Note: Responsibilities are framed around UX design principles and processes, emphasizing research, documentation, and cross-functional collaboration, which are critical for successful product development and user adoption.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in a relevant field such as Human-Computer Interaction (HCI), Psychology, Graphic Design, Computer Science, or a related discipline.

Experience:

• A minimum of two years of professional experience in User Experience (UX) design, with a proven track record of designing and delivering successful digital products.

Required Skills:

• Proficient in user research methodologies, including usability testing, user interviews, and survey design.
• Demonstrated experience in creating user flows, wireframes, mockups, and interactive prototypes.
• Strong understanding of user-centered design principles and best practices.
• Experience in writing detailed functional and UX specification documents.
• Familiarity with Agile development methodologies.
• Excellent analytical and problem-solving skills with a keen eye for detail and accuracy.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with diverse teams.
• High motivation, a proactive attitude, and a willingness to invest effort in achieving project goals.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Proficiency with Figma for interface design and prototyping.
• Experience in conducting user research and translating findings into actionable design insights.
• Familiarity with user experience best practices in the media and entertainment industry.
• Experience with A/B testing and data analysis to optimize user experiences.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with developers.

📝 Enhancement Note: The qualifications emphasize practical UX skills, research capabilities, and collaboration, aligning with industry standards for experienced UX designers. The "no graphic design background needed" note suggests a focus purely on UX strategy and interaction rather than visual aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of the user-centered design process, from research and ideation to final execution.
• Case studies that clearly articulate the problem, your role, the design process, user research conducted, key decisions made, and the measurable impact of your solutions.
• Demonstrations of your ability to translate complex requirements into intuitive and user-friendly interfaces for web and mobile applications.
• Examples of your work with wireframes, user flows, mockups, and prototypes, highlighting the evolution of your designs.
• Evidence of your ability to conduct and leverage user research findings to drive design decisions and product improvements.

Process Documentation:

• Ability to create clear, concise, and detailed UX documentation, including functional specifications, user stories, and interaction guidelines.
• Experience in documenting the user journey, identifying pain points, and proposing solutions through design.
• Proficiency in outlining the rationale behind design choices, supported by user data and research insights.

📝 Enhancement Note: The portfolio requirements are standard for UX roles, emphasizing process, research, and demonstrable impact. The focus is on showcasing the UX design lifecycle and problem-solving capabilities rather than just final visual outputs.

💵 Compensation & Benefits

Salary Range:

• Given the location (Tel Aviv-Yafo, Israel), experience level (2-5 years), and the role of UX Designer within a reputable media group like Keshet Media Group, a competitive salary range can be estimated. Based on industry benchmarks for skilled UX Designers in Israel, the annual salary could range from 180,000 ILS to 300,000 ILS (approximately $48,000 - $80,000 USD, subject to current exchange rates).

Benefits:

• Comprehensive health insurance package.
• Opportunities for professional development and continuous learning in UX best practices and emerging technologies.
• Access to cutting-edge design tools and software.
• A collaborative and innovative work environment within a leading media organization.
• Potential for participation in company-wide events and team-building activities.
• Paid time off and vacation days in accordance with Israeli labor laws.

Working Hours:

• This is a full-time position, typically involving around 40 hours per week. While the role is primarily on-site, flexibility may be available based on team needs and project deadlines, subject to company policy.

📝 Enhancement Note: Salary is an estimate based on Israel's cost of living, average UX designer salaries for 2-5 years of experience, and the reputation of Keshet Media Group. Benefits are typical for professional roles in Israel.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Media, and Entertainment. Keshet Media Group is a prominent player in the Israeli media landscape, known for its television production, content distribution, and digital media ventures. This context suggests a dynamic and fast-paced environment driven by innovation and compelling content creation. Company Size: Mid to Large Enterprise. Keshet Media Group is a well-established organization with multiple divisions and a significant employee base, indicating a structured yet potentially agile operational framework. Founded: 1993. With a long history, Keshet Media Group has a strong foundation and a deep understanding of the media industry, likely fostering a culture of experience and established best practices combined with a drive for digital innovation.

Team Structure:

• The UX Designer will likely be part of the Product Department within Keshet Digital, working within a dedicated product team.
• This team is expected to include Product Managers, UI Designers, Developers (front-end and back-end), QA Engineers, and potentially UX Researchers.
• The reporting structure will likely be to a Head of Product or a UX Lead, with close collaboration across different functional groups.

Methodology:

• The team likely operates using Agile methodologies, such as Scrum or Kanban, to manage product development cycles efficiently.
• Emphasis will be placed on iterative design, continuous feedback, and data-driven decision-making, informed by user research and product analytics.
• Collaboration is key, with regular stand-ups, sprint planning, reviews, and retrospectives to ensure alignment and continuous improvement.

Company Website: [While no URL was provided, a general search for "Keshet Media Group" or "Keshet Digital" would yield relevant information.]

📝 Enhancement Note: The company context highlights Keshet's position in the media industry, suggesting a culture that values creativity, innovation, and user engagement, which are crucial for a UX role. The assumed team structure and methodology reflect common practices in digital product development.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer. This role is suitable for professionals with foundational UX experience (2-5 years) looking to deepen their expertise in designing user-centric digital products within a media context. The responsibilities indicate a capacity for independent work and significant contribution to product features. Reporting Structure: The UX Designer will report to a senior member of the product team, likely a Product Manager or a UX Lead. This structure provides mentorship and guidance while allowing for independent project execution. Collaboration will be extensive with development teams, product marketing, and other stakeholders. Operations Impact: While not a direct "operations" role in the RevOps/SalesOps sense, the UX Designer's work has a significant impact on the user's interaction with Keshet's digital products. Effective UX leads to higher user engagement, retention, satisfaction, and ultimately, contributes to the success of Keshet Digital's business objectives, including content consumption and potential revenue generation through digital platforms.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX, such as user research, interaction design, information architecture, or UX strategy.
• Leadership: Progress to a Senior UX Designer role, leading design initiatives, mentoring junior designers, and influencing product strategy at a higher level.
• Management: Transition into a UX Lead or Product Management role, overseeing design teams and product roadmaps.
• Cross-functional Mobility: Explore opportunities within the broader product or content teams, leveraging UX expertise.
• Industry Exposure: Gain valuable experience within the dynamic media and entertainment tech sector, a highly sought-after industry.

📝 Enhancement Note: The growth analysis is tailored to a UX career path, highlighting specialization, leadership, and potential transitions within the product and media industry.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office environment. This suggests a workplace designed for collaboration and focused work. Office Location(s): Tel Aviv-Yafo, Israel. This is a major hub for technology and media companies in Israel, offering a vibrant professional ecosystem. The office is likely situated in a modern facility conducive to creative and technical work.

Workspace Context:

• Collaborative Environment: The office is expected to foster a collaborative atmosphere, with shared workspaces, meeting rooms, and common areas designed for team interaction and brainstorming.
• Tools and Technology: Access to industry-standard UX design software (e.g., Figma, Adobe Creative Suite), prototyping tools, and collaboration platforms will be provided.
• Team Interaction: Opportunities for daily interaction with product managers, designers, developers, and other team members will be abundant, facilitating knowledge sharing and problem-solving.

Work Schedule: A standard full-time work schedule, typically Monday to Friday, is expected. While the role is on-site, some flexibility might be offered depending on specific team arrangements and project demands, but the primary mode of work is in the office.

📝 Enhancement Note: The work environment description is based on the "on-site" designation and the typical setup for tech/media companies in a major city like Tel Aviv.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess qualifications and experience.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your UX experience, design philosophy, and suitability for the role and team.
• Portfolio Presentation/Design Challenge: A session where you present your portfolio, discussing specific case studies and your design process. Alternatively, you may be given a design challenge to complete, assessing your problem-solving skills and approach.
• Team Interview: Meet with members of the product and design team to evaluate cultural fit, collaboration style, and technical acumen.
• Final Interview: Potentially a meeting with a senior leader within the product or digital division.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest and most relevant projects that demonstrate a range of skills and problem-solving approaches.
• Tell a Story: For each project, clearly articulate the problem you were trying to solve, your specific role and contributions, the process you followed (research, ideation, design, testing), your design decisions, and the measurable outcomes or impact.
• Highlight Process: Emphasize your UX process – how you approach research, ideation, iteration, and testing. This is as crucial as the final design.
• Demonstrate User-Centricity: Clearly show how user needs and feedback informed your design decisions.
• Be Prepared to Discuss: Be ready to answer in-depth questions about your choices, challenges, and what you learned from each project.
• Figma Proficiency: If you have strong Figma skills, ensure your portfolio or presentation highlights this, especially if it's a preferred tool.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the problem statement, target users, and constraints.
• Structure Your Approach: Outline your steps before diving into the solution. This might include defining user needs, sketching initial ideas, creating wireframes, and considering key interactions.
• Focus on Process: Even if time is limited, demonstrate your thought process and how you would approach solving the problem systematically.
• Articulate Your Rationale: Be prepared to explain why you made certain design decisions, referencing user research principles or business goals.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their UX qualifications and prepare for the interview stages, emphasizing the importance of the portfolio and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Highly preferred for interface design, wireframing, prototyping, and collaborative design workflows.
• Sketch: May also be used for UI design and prototyping.
• Adobe Creative Suite (Photoshop, Illustrator): Useful for asset creation and graphic elements if needed, though the role emphasizes UX over graphic design.
• Prototyping Tools: InVision, Marvel, or similar platforms for creating interactive prototypes.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: For understanding user behavior on websites and apps.
• Hotjar / FullStory: For heatmaps, session recordings, and user behavior analysis.
• A/B Testing Platforms: Optimizely, Google Optimize, or similar tools for testing design variations.

CRM & Automation:

• While not directly managed by UX, an understanding of how CRM systems (e.g., Salesforce) and marketing automation tools integrate with user-facing applications can be beneficial for context.

Collaboration & Documentation:

• Jira / Confluence: For project management, task tracking, and documentation within an Agile framework.
• Slack / Microsoft Teams: For team communication and collaboration.

📝 Enhancement Note: This section details the typical technology stack for a UX Designer in a digital product environment, with a specific nod to Figma as a preferred tool.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs, ensuring that all design decisions prioritize a positive and effective user experience.
• Collaboration: Valuing teamwork, open communication, and mutual respect among team members to achieve common goals.
• Innovation: Encouraging creative thinking, exploring new ideas, and embracing new technologies to drive product advancement.
• Data-Driven Decisions: Utilizing user research, analytics, and feedback to inform design choices and measure the impact of solutions.
• Attention to Detail: Maintaining high standards for quality, accuracy, and consistency in all aspects of design and documentation.

Collaboration Style:

• Cross-functional Integration: Working closely with product, engineering, marketing, and other departments to ensure alignment and a holistic product vision.
• Iterative Feedback: Actively seeking and providing constructive feedback throughout the design and development process.
• Knowledge Sharing: Participating in design reviews, sharing insights, and contributing to a culture of continuous learning and improvement within the team.
• Agile Mindset: Embracing flexibility, adaptability, and a proactive approach to problem-solving within a fast-paced development cycle.

📝 Enhancement Note: The team culture and values are inferred from the nature of UX work and the likely environment of a leading media group, emphasizing user focus, collaboration, and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively integrating user requirements with technical constraints and business objectives to create solutions that satisfy all stakeholders.
• Navigating Complex Product Ecosystems: Designing for a diverse range of products and platforms within Keshet Digital, ensuring consistency and a unified user experience.
• Adapting to Rapid Technological Changes: Staying abreast of evolving UX trends, design tools, and platform capabilities to maintain a competitive edge.
• Managing Stakeholder Expectations: Communicating design rationale and managing feedback from various departments with different priorities.

Learning & Development Opportunities:

• Advanced UX Training: Access to workshops, courses, and industry conferences focused on cutting-edge UX methodologies and tools.
• Mentorship Programs: Opportunities to learn from senior designers and product leaders within Keshet Media Group.
• Cross-functional Exposure: Gaining insights into product management, development, and marketing strategies through close collaboration.
• Portfolio Enhancement: Developing a strong portfolio with impactful case studies that can lead to future career advancements.

📝 Enhancement Note: Challenges are framed around common UX design hurdles, and growth opportunities are aligned with career progression and skill development within the field.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging UX project you worked on. What was the problem, how did you approach it, what was your role, and what was the outcome?" (Focus on process, user research, and impact.)
• "How do you balance user needs with business objectives and technical limitations?" (Highlight your negotiation and problem-solving skills.)
• "Walk us through your process for conducting user research. What methods do you prefer and why?" (Demonstrate your understanding of research methodologies.)
• "How do you ensure consistency in design across different platforms and features?" (Showcase your approach to design systems or style guides.)

Company & Culture Questions:

• "What interests you about Keshet Media Group and this specific UX role?" (Research Keshet's digital products and express genuine interest.)
• "How do you approach collaboration with developers and product managers?" (Emphasize your communication and teamwork skills.)
• "What are your thoughts on the current state of UX in the media industry?" (Showcase your industry awareness.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, usually by project. For each project, cover:
  • The Problem/Opportunity
  • Your Role & Responsibilities
  • Research & Discovery Methods Used
  • Ideation & Design Process (Wireframes, Mockups, Prototypes)
  • Key Decisions & Rationale (with user data if possible)
  • Challenges Faced & Solutions
  • Outcomes & Impact (Metrics, User Feedback)
• Visuals Matter: Use clear, high-quality visuals of your work. Ensure prototypes are interactive if possible.
• Be Concise: Respect the interviewer's time. Focus on the most critical aspects of each project.
• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, user research, and problem-solving strategies.

📝 Enhancement Note: Interview preparation focuses on common UX interview questions, emphasizing the candidate's process, problem-solving abilities, and ability to articulate their work effectively.

📌 Application Steps

To apply for this User Experience Designer position:

• Submit your application through the provided link on Comeet.
• Portfolio Customization: Ensure your portfolio prominently features projects that showcase your UX design process, user research capabilities, and successful interface designs for web and mobile applications. Tailor the selection to highlight relevant experience for a media company.
• Resume Optimization: Update your resume to clearly articulate your 2+ years of UX experience, highlighting key responsibilities, achievements, and proficiency in relevant UX tools (especially Figma). Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, process, and user-centric decision-making. Prepare to discuss your approach to collaboration and problem-solving.
• Company Research: Familiarize yourself with Keshet Media Group's digital products and their user experience. Consider how your skills can contribute to their goals in the media and entertainment space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a UX Designer role. All details should be verified directly with Keshet Media Group during the application and interview process.