UX & Conversion Lead

📍 Job Overview

Job Title: UX & Conversion Lead

Company: CV Library

Location: Cape Town, Western Cape, South Africa

Job Type: Full-Time

Category: User Experience (UX) & Conversion Rate Optimization (CRO)

Date Posted: April 07, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the optimization of user experience (UX) and conversion rates across CV-Library and Resume-Library platforms to significantly increase job applications, registrations, and user engagement.

• Lead a dedicated UX/UI team, fostering a collaborative environment focused on rapid iteration and data-driven decision-making for continuous platform improvement.

• Develop and execute a strategic UX roadmap, meticulously aligning digital product enhancements with overarching commercial objectives and business growth strategies.

• Champion a rigorous test-and-learn methodology, employing A/B and multivariate testing to validate hypotheses and drive measurable uplift in key performance indicators (KPIs).

📝 Enhancement Note: While the title is "UX & Conversion Lead," the responsibilities and required skills strongly indicate a hybrid role that bridges Product Design, UX/UI, and Conversion Rate Optimization (CRO). The emphasis on front-end development (HTML, CSS, React/Next.js) and direct implementation of improvements suggests this is not purely a strategic or managerial role, but one requiring hands-on technical contribution and a deep understanding of the entire conversion funnel from a user's perspective. This is a critical distinction for operations professionals looking to leverage their skills in driving tangible business outcomes.

📈 Primary Responsibilities

• Drive UX improvements and conversion funnel optimization to maximize job applications, candidate registrations, and overall platform engagement metrics.

• Own and meticulously deliver a comprehensive UX roadmap, ensuring tight alignment with key commercial priorities and business objectives.

• Conduct in-depth analysis of user behavior through data and analytics to pinpoint friction points, drop-off areas, and opportunities for journey enhancement.

• Lead and manage a structured test-and-learn program, including A/B and multivariate testing, to validate hypotheses and optimize user flows.

• Define, monitor, and optimize conversion funnels across critical user touchpoints, including search, job view, and application processes.

• Implement rapid UX/UI improvements and feature enhancements utilizing strong front-end development skills (HTML, CSS, React/Next.js).

• Collaborate cross-functionally with Product, Marketing, SEO, Data, and Engineering teams to ensure cohesive strategy and seamless execution.

• Establish and maintain robust tracking, measurement, and reporting frameworks to monitor performance and demonstrate the impact of UX initiatives.

• Design, prototype, and optimize new features and candidate experiences to enhance user satisfaction and platform utility.

• Lead, mentor, and develop a high-performing UX/UI team, while effectively managing stakeholder expectations and ensuring alignment across departments.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic planning (roadmap ownership), analytical rigor (user behavior analysis, data-driven decisions), hands-on execution (front-end development, rapid implementation), and team leadership. This multifaceted nature is common in growth-oriented operations roles where driving measurable business impact is paramount. For candidates, demonstrating experience in all these facets will be crucial.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in UX Design, Human-Computer Interaction, Computer Science, Digital Marketing, or a related field is typically preferred for such roles. Equivalent practical experience will also be strongly considered.

Experience: A minimum of 5-10 years of progressive experience in UX design, product design, or conversion rate optimization (CRO) within high-traffic digital platforms. Proven success in improving conversion funnels and optimizing user journeys is essential.

Required Skills:

• Advanced proficiency in UX design principles and methodologies.

• Demonstrated experience in conversion rate optimization (CRO) strategies and execution.

• Hands-on experience with experimentation frameworks, including A/B testing and multivariate testing.

• Expertise in utilizing analytics and behavioral tracking tools such as Google Analytics and PostHog.

• Strong proficiency with design and prototyping tools, specifically Figma.

• Robust analytical mindset with a proven ability to leverage data to inform strategic decisions and drive actionable insights.

• Commercial awareness with the ability to identify and prioritize high-impact optimization opportunities that align with business goals.

• Proficient front-end development skills in HTML, CSS, and modern JavaScript frameworks like React/Next.js for rapid implementation.

• Experience in managing, mentoring, or leading UX/design team members.

Preferred Skills:

• Experience with SEO best practices and their impact on user acquisition and conversion.

• Familiarity with AGILE/Scrum development methodologies.

• Experience in the recruitment or job-tech industry.

• Knowledge of user research methodologies beyond behavioral data analysis (e.g., user interviews, usability testing).

📝 Enhancement Note: The requirement for front-end development skills (HTML, CSS, React/Next.js) is a significant differentiator. This suggests CV Library is looking for a "player-coach" who can not only strategize and design but also contribute directly to the implementation and rapid iteration of UX improvements, a common need in growth-stage tech companies aiming for agility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 detailed case studies showcasing successful UX and conversion optimization projects on high-traffic platforms.

• Each case study should clearly articulate the initial problem/hypothesis, the methodology employed (e.g., user research, A/B testing), the specific UX/UI improvements implemented, and the quantifiable impact on key metrics (e.g., conversion rates, application numbers, engagement).

• Include examples of user journey mapping, wireframing, prototyping, and final UI designs, with clear explanations of design decisions.

Process Documentation:

• Exhibit a structured approach to defining and optimizing conversion funnels, from initial analysis to iterative improvements.

• Provide examples of how you have established and maintained robust tracking, measurement, and reporting frameworks for UX and conversion initiatives.

• Showcase experience in developing and executing a test-and-learn roadmap, including planning, execution, and analysis of A/B and multivariate tests.

• Demonstrate a process for collaborating with cross-functional teams (Product, Marketing, Engineering) to ensure seamless integration of UX improvements.

📝 Enhancement Note: For this role, a portfolio is paramount. It needs to move beyond just showcasing design aesthetics and focus heavily on quantifiable business impact. The ability to demonstrate a systematic approach to A/B testing and conversion funnel optimization, backed by hard data and clear ROI, will be key. The inclusion of front-end code examples or links to live implementations would be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX & Conversion Lead with 5-10 years of experience in a major South African city like Cape Town, and considering the responsibilities of leading a team and having hands-on technical skills, the estimated annual salary range is ZAR 700,000 - ZAR 1,000,000. This estimate takes into account the cost of living in Cape Town and the competitive nature of tech talent, particularly for roles requiring a blend of UX, CRO, and front-end development expertise.

Benefits:

• Medical Contribution: Company contributes towards medical aid following successful probation completion.

• Comprehensive Insurance: Includes Life Cover (2x salary), Disability Cover, Income Protector, and Funeral Cover after probation.

• Pension Scheme: Eligibility after one year of service, providing long-term financial security.

• Birthday Leave: An additional paid day off to celebrate your birthday.

• Length of Service Leave: Accrue extra annual leave days based on tenure with the company.

• Flexible Public Holiday Policy: Observance of UK public holidays with additional days for South African holidays if they exceed UK allowances, offering flexibility.

• Supportive Team Environment: A collaborative and inclusive culture where contributions are valued.

• Employee Referral Scheme: Bonus incentive for successfully referring new candidates.

• Social Events: Regular celebrations including summer and Christmas parties, seasonal activities, and office fun.

• Team Building: Engaging events to foster colleague connections and collaboration.

• Gift Shop: Access to branded CV-Library merchandise.

Working Hours: Standard full-time hours, Monday to Friday, from 9:30 AM to 6:30 PM or 10:30 AM to 7:30 PM, depending on daylight savings. This is an on-site position at the Tygervalley office.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles in Cape Town. It's crucial for candidates to research current market rates and be prepared to discuss their salary expectations based on their experience and the specific value they bring. The benefits package is quite comprehensive, offering a good mix of health, financial, and lifestyle perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Recruitment & Job Board Services. CV Library and Resume Library operate within the competitive digital recruitment sector, connecting job seekers with employers. This industry is characterized by a strong focus on user experience, data analytics, SEO, and continuous platform evolution to meet market demands.

Company Size: CV Library is a well-established company with a significant presence. The specific size of the Cape Town office is not detailed, but the mention of a UX/UI team of two and collaboration with other departments suggests a structured, mid-to-large-sized organization with dedicated functional teams.

Founded: CV-Library was founded in 2000, indicating a long history and deep understanding of the UK job market. The mention of Resume Library suggests expansion and diversification. This longevity implies a stable company with a proven business model, now investing in growth and international presence.

Team Structure:

• The UX & Conversion Lead will directly manage a UX/UI team of two individuals, likely comprising designers and potentially front-end developers or UX specialists.

• This role operates within a matrix structure, requiring close collaboration with Product Managers, Marketing teams (including SEO specialists), Data Analysts, and the Engineering department.

Methodology:

• Data Analysis & Insights: A core component of the role involves leveraging data from tools like Google Analytics and PostHog to understand user behavior, identify trends, and inform strategic decisions for UX and conversion optimization.

• Workflow Planning & Optimization: The team will focus on mapping, analyzing, and continuously optimizing candidate journeys across the platforms to reduce friction and improve conversion rates.

• Automation & Efficiency: While not explicitly stated for this role, efficiency is implied through rapid iteration and optimization. The use of front-end skills for direct implementation contributes to faster deployment cycles.

Company Website: https://www.cv-library.co.uk/

📝 Enhancement Note: The company's long history in the UK market and its investment in internal growth, including acquisitions, suggest a company that is both stable and forward-thinking. The Cape Town office likely serves as a strategic hub for international operations or product development, necessitating strong cross-cultural collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level. It requires a blend of hands-on technical execution, strategic planning, and team leadership. The "Lead" title indicates responsibility for guiding a small team and owning a significant functional area (UX & Conversion). It's a crucial role in the Go-To-Market (GTM) or Product Development function, directly impacting revenue and user acquisition.

Reporting Structure: The UX & Conversion Lead will likely report to a Director of Product, Head of Growth, or a similar senior executive responsible for digital product strategy and performance. They will manage a team of two UX/UI professionals, fostering their development and ensuring team output aligns with company objectives.

Operations Impact: The impact of this role is directly tied to business growth. By optimizing conversion funnels and user experience, the UX & Conversion Lead will drive higher volumes of job applications and candidate registrations. This, in turn, fuels the core business model of connecting job seekers with employers, leading to increased revenue and market share for CV Library and Resume Library. The role bridges technical UX/UI execution with commercial outcomes.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a larger team management role, overseeing a broader UX/Product Design department, or managing multiple specialized teams as the company expands its international operations.

• Strategic Product Influence: Opportunity to take on more strategic product ownership, influencing the long-term vision and roadmap for both CV-Library and Resume-Library based on deep user insights and conversion expertise.

• Specialization & Upskilling: Chance to deepen expertise in specific areas such as advanced experimentation techniques, user research methodologies, or full-stack development within a product context. The company's focus on investment suggests potential for learning and development in emerging technologies or growth strategies.

📝 Enhancement Note: This role offers a clear path for growth, moving from hands-on leadership to broader strategic influence. For operations professionals, demonstrating strong analytical skills, a results-oriented approach, and the ability to effectively manage both processes and people will be key to career advancement within CV Library.

🌐 Work Environment

Office Type: The role is explicitly stated as "In office" at the Tygervalley office in Cape Town. This indicates a traditional office environment focused on in-person collaboration.

Office Location(s): Tygervalley, Cape Town, Western Cape, South Africa. This is a well-known business district in the northern suburbs of Cape Town, accessible by public transport and car.

Workspace Context:

• The office environment is described as "Supportive," "Collaborative," and "Inclusive," with regular "Team Building" events and "Celebrations & Socials." This suggests a positive and engaging workplace culture.

• As a UX & Conversion Lead, the individual will have access to the necessary tools and technology, including design software (Figma), analytics platforms (Google Analytics, PostHog), and front-end development environments.

• Opportunities for interaction will be high, given the requirement to collaborate closely with Product, Marketing, Data, and Engineering teams, as well as lead a direct team.

Work Schedule: The work schedule is Monday to Friday, with standard business hours (9:30-18:30 or 10:30-19:30). While on-site, the company offers some flexibility with its public holiday policy, acknowledging both UK and South African holidays.

📝 Enhancement Note: The on-site requirement is a key factor for candidates. The description emphasizes a strong team culture and collaborative environment, which is typical for companies investing in growth and looking to foster innovation through direct interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and, crucially, your portfolio. Be prepared to discuss your most impactful UX and conversion optimization projects.

• Technical/Design Assessment: Likely involves a practical exercise or a deep dive into a case study from your portfolio, focusing on your problem-solving approach, design thinking, and front-end implementation skills. Expect questions on A/B testing methodologies and data analysis.

• Team & Stakeholder Interviews: Meetings with potential team members, peers in Product/Marketing, and senior leadership to assess cultural fit, collaboration style, and leadership potential.

• Final Interview: Often with a hiring manager or executive to discuss strategic alignment, long-term vision, and overall suitability for the role.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, and the measurable impact using specific numbers (e.g., "Increased conversion rate by 15%", "Reduced drop-off by 20%", "Drove X,XXX more registrations").

• Showcase Process: Detail your thought process, user research findings, iterative design stages, and how you used data (Google Analytics, PostHog) and experimentation (A/B testing) to arrive at the final solution.

• Highlight Front-End Skills: If possible, include links to live implementations or code snippets that demonstrate your proficiency in HTML, CSS, and React/Next.js. Explain how your front-end skills enabled rapid iteration.

• Tailor to CV Library: Research CV Library and Resume Library. Understand their target audience, their current UX challenges (if discernible), and how your skills can address their specific needs. Frame your case studies with this context in mind.

Challenge Preparation:

• Conversion Funnel Deep Dive: Be ready to analyze a hypothetical user journey on a job board and identify potential drop-off points, suggesting specific A/B tests or UX improvements.

• A/B Test Design: Prepare to design an A/B test for a specific feature or flow, detailing your hypothesis, target audience, metrics, and expected outcomes.

• Stakeholder Communication: Practice articulating complex UX/CRO concepts and their business impact to non-technical stakeholders. Be ready to defend your design decisions with data and strategic rationale.

📝 Enhancement Note: The emphasis on a hands-on role with front-end requirements means the interview process will likely be rigorous in testing both design thinking and practical implementation capabilities. A strong, data-backed portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UX/UI design, wireframing, prototyping, and collaborative design workflows. Proficiency in creating design systems and interactive prototypes is expected.

• Google Analytics: For website traffic analysis, user behavior tracking, conversion goal monitoring, and reporting on platform performance.

• PostHog: For behavioral analytics, event tracking, funnel analysis, and potentially A/B testing integration, offering deeper insights than traditional analytics tools.

• HTML, CSS: Essential for front-end development, implementing UI changes, and ensuring responsive design across devices.

• React/Next.js: Modern JavaScript frameworks for building user interfaces and web applications, indicating a focus on component-based architecture and efficient development.

Analytics & Reporting:

• Google Analytics: As mentioned, for comprehensive site analytics and conversion tracking.

• PostHog: For granular user behavior analysis and funnel optimization.

• Internal Dashboards/Reporting Tools: Likely used to synthesize data from various sources for regular performance reporting to stakeholders.

CRM & Automation:

• While not explicitly listed, a CRM might be used for managing employer relationships, but the focus here is on the candidate-facing platforms. Automation tools might be integrated for marketing or user engagement, but the core need is for UX/CRO and front-end development tools.

• Integration Tools: Understanding how different front-end components and analytics tools integrate within a larger web application architecture would be beneficial.

📝 Enhancement Note: The explicit mention of Figma, Google Analytics, PostHog, and front-end technologies (HTML, CSS, React/Next.js) defines the core technical stack. Candidates should be prepared to demonstrate practical experience and strategic application of these tools.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and experimentation to guide all UX and conversion optimization efforts. Decisions are made based on evidence, not just intuition.

• User-Centricity: A commitment to understanding and prioritizing the needs and experiences of job seekers and employers to create intuitive and effective platforms.

• Agility and Iteration: A culture that embraces rapid development, testing, and learning, allowing for quick responses to user feedback and market changes.

• Collaboration and Communication: Valuing cross-functional teamwork, open communication, and shared ownership of goals to ensure alignment and collective success.

• Impact and Results: A focus on delivering tangible business outcomes, with a clear understanding of how UX and conversion efforts contribute directly to revenue and growth.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product, Marketing, Data, and Engineering teams, necessitating a proactive and communicative approach to ensure all efforts are aligned and support broader company objectives.

• Process Review Culture: Encouraging constructive feedback and open discussion on design decisions, A/B test results, and workflow optimizations to foster continuous improvement.

• Knowledge Sharing: A culture where team members share insights, best practices, and learnings, particularly regarding UX trends, conversion strategies, and front-end development techniques.

📝 Enhancement Note: The combination of data-driven approaches, user focus, and agile execution is typical of successful growth-stage technology companies. Candidates should be prepared to demonstrate how they embody these values in their work and how they foster them within a team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and feedback from various departments (Product, Marketing, Engineering, Sales) while maintaining a cohesive UX vision and conversion strategy.

• Rapid Iteration in a High-Traffic Environment: Ensuring that frequent updates and A/B tests are implemented smoothly without negatively impacting the user experience or site performance on platforms with millions of users.

• Data Interpretation Complexity: Extracting actionable insights from vast amounts of user data and translating them into effective UX improvements, especially when dealing with complex user journeys and multiple conversion points.

• Staying Ahead of Trends: Continuously adapting to evolving UX best practices, new technologies, and changing user expectations in the fast-paced online recruitment industry.

Learning & Development Opportunities:

• Advanced Experimentation: Deepening expertise in sophisticated A/B testing methodologies, statistical analysis, and leveraging tools like PostHog for advanced behavioral insights.

• Product Strategy Involvement: Gaining exposure to broader product strategy discussions, influencing the long-term roadmap and feature development based on UX and conversion expertise.

• Team Leadership Development: Enhancing leadership and mentoring skills by guiding and developing the UX/UI team, potentially taking on more formal management responsibilities.

• Cross-Functional Skill Building: Opportunities to learn more about SEO, digital marketing strategies, and product management principles through close collaboration with other departments.

📝 Enhancement Note: The role presents significant opportunities for professional growth by tackling complex challenges in a dynamic environment. Candidates should be prepared to discuss how they approach challenges and leverage them as learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and prioritizing UX improvements with the highest potential impact on conversion rates for a job board. How would you involve stakeholders in this process?"

• "Walk us through a complex A/B test you designed and executed. What was your hypothesis, how did you set it up, what were the results, and what did you learn?"

Company & Culture Questions:

• "What excites you about CV Library and Resume Library's mission and the opportunity to work on their platforms?"

• "How do you foster a collaborative and data-driven culture within a UX/UI team? How do you handle disagreements on design or strategy?"

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the company/product and the business challenge. Clearly state the objective and your role.

• Problem & Solution: Detail the user pain points or business problem you addressed. Walk through your design process, research, and iterations.

• Data & Experimentation: Showcase the data that informed your decisions and the results of any A/B tests or experiments. Use clear charts and graphs to illustrate impact.

• Technical Contribution: Explain how your front-end skills (HTML, CSS, React/Next.js) contributed to the implementation and speed of delivery.

• Impact & Learnings: Conclude with the quantifiable business impact (ROI) and key takeaways for future projects.

📝 Enhancement Note: Be prepared to discuss specific metrics, demonstrate a clear understanding of conversion funnels, and articulate how your front-end development skills directly contribute to rapid, data-driven improvements.

📌 Application Steps

To apply for this UX & Conversion Lead position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your most impactful UX and conversion optimization case studies. Ensure each case study clearly demonstrates a problem, your solution, your process (including data and experimentation), and quantifiable business results (ROI). Highlight any front-end contributions.

• Optimize Your Resume: Tailor your resume to highlight experience in UX design, conversion rate optimization, A/B testing, front-end development (HTML, CSS, React/Next.js), data analysis tools (Google Analytics, PostHog), and team leadership. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication of strategy, execution, and impact. Be ready to discuss your approach to A/B testing and user journey optimization.

• Research CV Library: Familiarize yourself with CV Library and Resume Library's platforms, target audience, and the competitive landscape of the job board industry. Understand their business objectives and how this role contributes to them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.