UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: [Partner Company of Jobgether]

Location: Brazil

Job Type: Part-time / Freelance Contract

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Conversion-Focused Design Strategy: This role centers on optimizing digital touchpoints, specifically landing pages and product pages, to enhance user experience and drive conversion rates within a Direct-to-Consumer (DTC) e-commerce framework.

• Brand Integration and Storytelling: A key aspect involves translating performance-driven, copy-heavy content into visually compelling narratives that align with and elevate the brand's identity.

• Cross-Functional Collaboration: You will work closely with growth, performance marketing, and acquisition teams, ensuring design decisions directly support measurable business outcomes and user acquisition metrics.

• UX Optimization and Customer Journey: The position requires a deep understanding of user experience principles to refine UX structures, improve readability, and clarify the customer journey across various digital assets.

📝 Enhancement Note: The role is described as a freelance, project-based engagement, implying a need for candidates who can manage their time effectively and deliver high-quality work with autonomy. The emphasis on "performance impact" and "conversion performance" suggests a strong alignment with revenue operations and marketing operations principles, even though the title is design-focused.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, user experience flow, and overall brand presentation while maintaining or improving conversion performance.

• Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences that resonate with the target audience.

• Collaborate closely with growth and marketing teams to ensure design decisions support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that improve readability, engagement, and customer journey clarity across web pages and other digital touchpoints.

• Contribute to the evolution and consistent application of brand identity across digital touchpoints, including web and email design systems.

• Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create a cohesive customer experience.

• Utilize Figma for designing, iterating, and delivering production-ready design assets for implementation by development teams.

• Create and maintain design systems for digital assets, ensuring brand consistency and efficient content updates.

• Conduct user research and usability testing to inform design decisions and validate UX improvements.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the business impact of their work, moving beyond purely aesthetic considerations to focus on measurable outcomes like conversion rates and user engagement, which is a hallmark of operations-minded design roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, UX/UI Design, Digital Media, or a related field is highly beneficial.

Experience: 2-5 years of relevant experience in UX and visual/brand design, with a significant focus on DTC or e-commerce environments is required.

Required Skills:

• UX/UI Design Proficiency: Demonstrated ability to create intuitive and engaging user interfaces and user experiences.

• Brand Design Expertise: Proven experience in developing and maintaining brand identity across digital platforms.

• DTC/E-commerce Specialization: Hands-on experience in designing for direct-to-consumer brands and e-commerce websites.

• Figma Mastery: Expert-level proficiency in Figma for design, prototyping, and collaboration.

• Conversion Rate Optimization (CRO): Strong understanding of direct-response principles and how design directly impacts conversion rates.

• Performance Marketing Collaboration: Experience working with growth, performance marketing, or acquisition-focused teams.

• Visual Hierarchy & Storytelling: Ability to create clear visual hierarchies and compelling brand narratives.

• Remote Work Capability: Proven ability to work independently and effectively in a remote, project-based setup.

• Attention to Detail: Meticulous approach to design, ensuring quality and brand consistency.

Preferred Skills:

• Portfolio: A strong portfolio demonstrating high-quality work for consumer-facing brands, with a preference for wellness, supplements, or premium lifestyle products.

• Design Systems: Experience in developing or contributing to design systems for scalability and consistency.

• Email Design: Familiarity with designing effective email marketing assets.

• A/B Testing Experience: Understanding of A/B testing methodologies and how to design for iterative improvements.

• Cross-functional Communication: Excellent communication skills for collaborating with diverse teams.

📝 Enhancement Note: The emphasis on a portfolio showcasing specific product categories (wellness, supplements, premium lifestyle) and the requirement to balance "direct-response marketing requirements with elevated visual storytelling" are key indicators of the specific niche and strategic approach expected for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating your process from problem identification to solution and results, focusing on DTC/e-commerce projects.

• Conversion Impact: Explicitly highlight how your designs have positively impacted conversion rates, user engagement, or other key performance indicators (KPIs). Quantifiable results are highly valued.

• Brand Alignment: Demonstrate your ability to maintain and enhance brand identity through design, providing examples of how you've integrated brand elements effectively.

• UX Flow & Hierarchy: Include examples of wireframes, user flows, and prototypes that illustrate your approach to optimizing user journeys and visual hierarchy.

• Tool Proficiency: Showcase projects completed using Figma, highlighting your workflow and collaboration techniques within the tool.

Process Documentation:

• Design Process: Be prepared to articulate your end-to-end design process, from research and ideation to iteration and final delivery, with a focus on efficiency and impact.

• Collaboration Workflow: Describe how you typically collaborate with marketing, growth, and development teams, including feedback loops and iterative design cycles.

• Performance Integration: Explain how you incorporate performance marketing goals and conversion metrics into your design strategy and decision-making.

📝 Enhancement Note: For a role at the intersection of design and performance, the portfolio should not just showcase aesthetics but also the strategic thinking behind design decisions and their measurable business impact. This aligns with how operations professionals evaluate success – through data and results.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time role for a company based in Brazil, and based on the mid-level experience (2-5 years) and specialized skills required, the estimated hourly rate for a UX & Brand Designer in Brazil typically ranges from R$70 to R$150 per hour. This can vary significantly based on the specific project scope, duration, and the candidate's demonstrated expertise.

Benefits:

• Fully remote, freelance project-based engagement: Offers flexibility and the ability to work from anywhere.

• Flexible working structure with autonomy over execution: Provides significant control over your work schedule and methods.

• Opportunity to work with a fast-growing DTC brand: Gain experience with a dynamic company in the wellness and supplements space.

• High-impact design work: Directly contribute to and witness the impact of your designs on growth and conversion performance.

• Collaboration with experienced growth and marketing teams: Learn from and contribute to a high-performing, cross-functional team.

• Exposure to performance-driven UX challenges: Develop expertise in a critical area of modern e-commerce.

• Opportunity to influence brand identity and customer experience at scale: Play a key role in shaping the brand's digital presence.

Working Hours: This is a part-time, project-based role. While specific hours are flexible, candidates are expected to align with European working hours for collaboration purposes, suggesting approximately 20-30 hours per week depending on project needs.

📝 Enhancement Note: The salary estimate is based on current market research for freelance UX/UI designers in Brazil, considering the mid-level experience and specialized DTC/e-commerce focus. The benefits are derived directly from the job description, highlighting the flexibility and impact of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on wellness and supplements, and potentially premium lifestyle products. This industry is characterized by rapid growth, data-driven decision-making, and a strong emphasis on customer acquisition and retention.

Company Size: While not explicitly stated, the mention of a "fast-growing DTC brand" and collaboration with "growth and marketing teams" suggests a dynamic, potentially lean startup or scale-up environment where collaboration and agility are key. The engagement model (freelance, project-based) also points to a company that leverages external talent for specialized needs.

Founded: The founding date is not provided. However, the company is described as "fast-growing," indicating a relatively recent establishment or a period of significant expansion and market traction.

Team Structure:

• Operations Focus: The role sits within a product/design function that is tightly integrated with growth and performance marketing teams. This suggests a collaborative structure where design is seen as a critical driver of business outcomes, not just an aesthetic function.

• Cross-functional Collaboration: Expect to work closely with individuals responsible for marketing strategy, customer acquisition, content creation, and potentially product management.

• Agile Environment: Given the DTC and e-commerce context, the team likely operates in an agile or iterative manner, with a focus on rapid experimentation and optimization.

Methodology:

• Data-Driven Design: Decisions are informed by performance metrics, conversion rates, and user behavior data.

• Experimentation Culture: The team likely embraces A/B testing and other experimentation methods to continuously improve UX and conversion performance.

• Brand-Centric Growth: A balance is sought between driving growth through performance marketing and building a strong, resonant brand identity.

Company Website: [Partner Company of Jobgether]

📝 Enhancement Note: The context suggests a company that values design not just for its aesthetic appeal but as a strategic lever for business growth, a mindset common in successful DTC operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's a specialized design role with a strong operational bent, focusing on measurable outcomes rather than purely creative output. It offers the opportunity to deepen expertise in performance-driven UX and brand storytelling within the high-growth DTC e-commerce sector.

Reporting Structure: As a freelance, project-based role, the designer will likely report to a Design Lead, Marketing Manager, or Growth Lead, collaborating closely with these individuals and their teams on specific projects.

Operations Impact: The designer's work will have a direct and measurable impact on key business metrics, including conversion rates, customer acquisition costs (CAC), customer lifetime value (CLTV), and overall revenue. By optimizing digital touchpoints, the role contributes directly to the company's top-line growth and profitability.

Growth Opportunities:

• Specialized Skill Development: Deepen expertise in UX for conversion, performance marketing design, and brand building in a competitive e-commerce landscape.

• Portfolio Expansion: Build a robust portfolio with high-impact case studies demonstrating significant contributions to DTC brand growth.

• Industry Exposure: Gain valuable experience within the wellness, supplements, and premium lifestyle product sectors, understanding their unique market dynamics and consumer behaviors.

• Potential for Future Engagements: Successful project delivery could lead to ongoing freelance opportunities or a stronger professional network within the DTC space.

📝 Enhancement Note: This role offers a unique growth path for designers who want to bridge the gap between creative execution and business operations, demonstrating how design can be a powerful tool for driving revenue and achieving strategic goals.

🌐 Work Environment

Office Type: Fully Remote. This position is entirely remote, offering the flexibility to work from any location.

Office Location(s): While the role is for a company operating in Brazil, the remote nature means the designer can be located anywhere, with a preference for alignment with European working hours for collaborative purposes. This suggests a distributed team structure.

Workspace Context:

• Autonomous Environment: You will be expected to manage your own workspace and workflow efficiently.

• Digital Collaboration Tools: Reliance on tools like Figma, Slack, Zoom, and project management software for communication and asset sharing.

• Performance-Oriented Culture: The environment is likely fast-paced and focused on achieving tangible results, requiring strong self-discipline and time management.

Work Schedule: Part-time and flexible. While specific hours are not fixed, the requirement to align with European working hours implies a need for availability during specific windows for meetings and collaborative sessions. The total hours will depend on project scope and demand, estimated at 20-30 hours per week.

📝 Enhancement Note: The remote and flexible nature of the role requires a high degree of self-motivation and strong communication skills to ensure seamless collaboration within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Your application and portfolio will be reviewed by Jobgether's AI matching process to assess core requirements.

• Hiring Company Review: Shortlisted candidates will have their applications shared directly with the hiring company for further evaluation.

• Portfolio Presentation: Expect a session where you will present your portfolio, focusing on case studies that demonstrate your UX/UI design skills, brand storytelling ability, and impact on conversion rates within DTC/e-commerce.

• Skills Assessment/Case Study: You might be asked to complete a small design challenge or discuss how you would approach a specific problem related to the company's website or a particular campaign.

• Team/Hiring Manager Interview: An interview with the hiring manager or key team members to assess cultural fit, communication style, and strategic thinking.

Portfolio Review Tips:

• Prioritize Performance: Lead with projects that clearly demonstrate your ability to drive business results (e.g., increased conversion rates, improved user engagement). Quantify your impact wherever possible.

• Showcase Process: Clearly articulate your design process for each case study, highlighting research, ideation, iteration, and final execution.

• Brand Consistency: Ensure your portfolio consistently reflects strong brand understanding and application, especially for DTC brands.

• Figma Demonstration: Be ready to discuss your Figma workflow, including component usage, prototyping, and collaboration features.

• Tailor to Niche: Emphasize projects within wellness, supplements, or premium lifestyle if available, as this is a preferred area.

Challenge Preparation:

• Understand DTC Metrics: Familiarize yourself with key DTC metrics such as Conversion Rate (CR), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Customer Lifetime Value (CLTV).

• Analyze Competitors: Research the websites and branding of similar DTC companies in the wellness/supplement space.

• Practice Articulation: Be prepared to clearly articulate your design decisions and how they align with business objectives.

📝 Enhancement Note: The application process is managed through Jobgether's AI, emphasizing the importance of a well-structured portfolio and resume that clearly highlight relevant skills and quantifiable achievements. The interview process will likely focus on practical application and business impact.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: This is explicitly mentioned as a required skill and the primary tool for design, prototyping, and asset delivery. Proficiency in its collaborative features, component system, and prototyping capabilities is essential.

Collaboration & Communication Tools:

• Project Management Software: Likely tools such as Asana, Trello, Jira, or Monday.com for tracking project progress, tasks, and deadlines.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication and updates.

• Video Conferencing: Zoom, Google Meet, or similar for meetings, presentations, and remote collaboration.

Analytics & Reporting Tools (Familiarity is key):

• Web Analytics: Google Analytics, Adobe Analytics, or similar to understand user behavior and track performance metrics.

• Heatmapping & Session Recording: Tools like Hotjar, FullStory, or Crazy Egg to visualize user interactions and identify UX issues.

• A/B Testing Platforms: Google Optimize, Optimizely, or similar for designing and analyzing experiments.

CRM & Marketing Automation (Understanding their impact):

• CRM Systems: Familiarity with how CRM data (e.g., Salesforce, HubSpot) informs customer segmentation and user profiling.

• Email Marketing Platforms: Understanding the design constraints and opportunities within platforms like Mailchimp, Klaviyo, or HubSpot for email asset creation.

📝 Enhancement Note: While the role is design-focused, a strong understanding of how design interacts with analytics, CRM, and marketing automation tools is crucial for success in a performance-driven DTC environment. Proficiency in Figma is the non-negotiable technical requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value likely emphasizes using analytics and performance metrics to guide design choices and validate their effectiveness.

• Customer-Centricity: Focus on understanding and improving the customer journey and overall user experience to drive satisfaction and loyalty.

• Agility & Adaptability: The fast-paced DTC environment requires a culture that embraces change, rapid iteration, and continuous improvement.

• Collaboration & Communication: Strong emphasis on teamwork, clear communication, and constructive feedback exchange across functions.

• Results-Oriented: A culture that values tangible outcomes and the direct impact of work on business goals.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but works hand-in-hand with marketing, growth, and potentially product teams.

• Feedback Loops: Openness to receiving and providing constructive feedback to ensure continuous improvement of designs and processes.

• Shared Ownership: A sense of collective responsibility for the success of digital initiatives, where design contributes significantly to overall business objectives.

📝 Enhancement Note: The ideal candidate will be someone who thrives in a collaborative, results-driven environment and understands that design is a critical component of overall business operations and growth strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge is harmonizing a premium brand image with the direct-response goals of performance marketing, ensuring neither is compromised.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a fast-growing DTC brand requires efficient workflows and the ability to adapt designs quickly based on performance data and market shifts.

• Remote Collaboration Effectiveness: Ensuring seamless communication and project execution while working remotely requires proactive engagement and clear articulation of ideas.

• Translating Copy-Heavy Content: Transforming dense textual information into visually engaging and easily digestible content without losing key messaging is a significant design challenge.

Learning & Development Opportunities:

• Deepen DTC Expertise: Gain extensive experience in the specific nuances of designing for the wellness, supplements, and lifestyle e-commerce sectors.

• Master Performance-Driven Design: Become highly skilled in UX principles that directly correlate with conversion rate optimization and revenue growth.

• Expand Portfolio with High-Impact Projects: Build a strong track record of successful design contributions to scaling DTC brands.

• Exposure to Growth Marketing Strategies: Learn firsthand about the strategies and tactics employed by successful growth and performance marketing teams.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to evolve into a more strategically aligned professional, understanding the direct link between design execution and business operations metrics.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning a landing page that currently has high traffic but low conversion rates, considering both brand identity and direct-response goals?" (Prepare to discuss your process, potential UX improvements, and how you'd measure success.)

• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., marketing vs. brand) in a design project. How did you resolve it?" (Focus on communication, compromise, and ensuring the best outcome for the business.)

Company & Culture Questions:

• "What interests you about working with a DTC brand in the wellness/supplements space?" (Research the company's products and market position.)

• "How do you see your design approach aligning with a performance-driven, remote-first team?" (Highlight your collaborative style, self-motivation, and understanding of DTC operations.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, clearly articulate the problem, your approach, the solutions you implemented, and the quantifiable results.

• Highlight the "Why": Explain the strategic reasoning behind your design decisions, connecting them to business goals and user needs.

• Showcase Figma Skills: Be prepared to briefly demonstrate aspects of your Figma workflow, such as component usage, prototyping, or collaboration features, if relevant.

• Focus on Impact: Emphasize the measurable impact of your work on conversion rates, user engagement, or brand perception.

📝 Enhancement Note: Expect questions that probe your understanding of business objectives, your ability to translate strategy into design, and your experience with performance-driven metrics, which are critical for operations-aligned roles.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Lever.co.

• Craft a compelling resume: Ensure it highlights your experience in DTC/e-commerce, UX/UI design, brand development, and any quantifiable achievements in conversion rate optimization. Use keywords from the job description.

• Curate your portfolio: Select 2-3 of your strongest case studies that best showcase your ability to balance brand storytelling with performance-driven design. Ensure they demonstrate your Figma proficiency and, ideally, relate to wellness, supplements, or premium lifestyle products.

• Prepare your pitch: Be ready to articulate your design process, your understanding of DTC metrics, and how your skills can directly contribute to the company's growth and conversion goals. Practice presenting your portfolio and case studies concisely.

• Research the company: Understand their brand, products, and target audience to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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