UI/UX Web Designer

📍 Job Overview

Job Title: UI/UX Web Designer Company: Puffco Location: Los Angeles, CA Job Type: CONTRACTOR Category: Web Design & Development / eCommerce Operations Date Posted: 2026-01-21 Experience Level: Mid-Senior Level (3+ years) Remote Status: Hybrid (2-3 days in office per week)

🚀 Role Summary

• This contract role focuses on enhancing the digital storefront experience, specifically for the Puffco Shopify site, by creating visually compelling and user-friendly interfaces.
• Responsibilities include building custom pages, optimizing existing site elements for conversion, and ensuring brand consistency across seasonal campaigns and promotions.
• The role requires a data-driven approach, utilizing analytics tools to inform design decisions and improve user engagement and site performance.
• Collaboration with eCommerce, marketing, and development teams is crucial for implementing and refining design solutions that align with business objectives.

📝 Enhancement Note: While the raw job title is "UI/UX Web Designer," the description heavily emphasizes its application within an eCommerce context, specifically on a Shopify platform, and its direct impact on conversion rates. Therefore, the category is defined as "Web Design & Development / eCommerce Operations" to reflect this critical intersection. The "Operations" aspect comes from the focus on conversion optimization, performance metrics, and collaboration with eCommerce teams, which are core to GTM and Revenue Operations functions, even within a design role.

📈 Primary Responsibilities

• Shopify Page Building & Site Customization:
  • Construct custom web pages and simple modules from scratch within the Shopify platform.
  • Implement design adjustments across the website, including timely updates for promotional campaigns and seasonal offers.
  • Maintain and ensure consistent application of the Puffco brand identity across all digital touchpoints.
  • Collaborate with developers to troubleshoot and efficiently implement design solutions, ensuring technical feasibility and optimal user experience.
• Conversion Optimization & Visual Impact:
  • Design and develop engaging, conversion-focused interfaces that enhance user interaction and drive sales.
  • Optimize key e-commerce pages such as Product Detail Pages (PDPs), landing pages, and checkout flows to improve performance metrics.
  • Apply persuasive design principles and user-centric methodologies to elevate the overall customer journey and increase conversion rates.
• User-Centered & Data-Driven Design:
  • Leverage analytics tools like Google Analytics, Hotjar, and Crazy Egg to identify user pain points, understand behavior patterns, and inform design iterations.
  • Conduct A/B tests and usability research to validate design hypotheses and optimize user flows and wireframes for maximum effectiveness.
  • Ensure all designs adhere to accessibility standards and promote inclusivity for a diverse user base.
• Design System & Development Collaboration:
  • Contribute to and maintain Puffco’s design system to ensure visual and functional consistency across all digital platforms.
  • Foster a strong partnership with the development team to ensure seamless integration and refinement of designs, facilitating efficient implementation.

📝 Enhancement Note: The original description lists responsibilities under broad headings. These have been expanded with more action-oriented verbs and specific details relevant to eCommerce and conversion optimization, aligning with operations-focused roles. The emphasis on data analytics and A/B testing is highlighted as critical for driving measurable outcomes, a key concern for operations professionals.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount.
• A background in Graphic Design, Human-Computer Interaction (HCI), Web Design, or a related field is beneficial.

Experience:

• Minimum of 3 years of professional experience in UI/UX design, with a demonstrable focus on data-driven decision-making and user-centric design principles.
• Proven hands-on experience with the Shopify e-commerce platform, including page building and site customization.
• Experience in Conversion Rate Optimization (CRO) and applying persuasive design techniques to enhance user engagement and drive sales.

Required Skills:

• Design Software Proficiency: Expertise in Figma, Adobe Creative Suite (Photoshop, Illustrator), Sketch, or comparable design and prototyping tools.
• E-commerce UX/CRO: Deep understanding of e-commerce user journeys, conversion funnels, and optimization strategies.
• Analytics & Testing Tools: Strong working knowledge of Google Analytics, Hotjar, Crazy Egg, and experience with A/B testing methodologies and tools.
• Web Technologies: Basic proficiency in HTML and CSS for understanding design implementation and collaborating with developers.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to clearly articulate and defend design decisions, backed by data and user insights.
• Problem-Solving: Ability to approach complex design challenges with creative, simple, and elegant solutions.
• Brand Consistency: Skill in maintaining brand identity while adapting designs for various campaigns, promotions, and seasonal activations.

Preferred Skills:

• Experience with web design best practices for mobile-first and responsive design.
• Familiarity with SEO principles and how design impacts search engine ranking.
• Understanding of web accessibility standards (WCAG).
• Experience working in a fast-paced, high-growth environment.

📝 Enhancement Note: The original requirements are translated into a more structured format. Emphasis is placed on the "data-driven" and "eCommerce UX/CRO" aspects, which are key intersections with operations roles. The inclusion of "HTML/CSS" is noted as a basic requirement, suggesting the role involves more than just visual design and touches on implementation, a common need in integrated GTM teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Implementation Examples: Showcase projects where you've built or significantly customized pages/modules on Shopify, demonstrating your ability to work within the platform.
• Conversion Optimization Case Studies: Present projects where your UI/UX designs directly led to measurable improvements in conversion rates, user engagement, or other key performance indicators (KPIs). Quantify results wherever possible.
• Data-Informed Design Process: Include examples that clearly illustrate how you used data from analytics tools (e.g., Google Analytics, Hotjar) or A/B testing to inform your design decisions and problem-solving approach.
• Visual Design & Brand Application: Demonstrate your ability to create aesthetically pleasing designs that align with brand guidelines, and how you've adapted them for specific campaigns or promotions.
• Prototyping & User Flow: Showcase interactive prototypes or wireframes that illustrate user flows, interaction design, and your problem-solving process for user journeys.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their design process. This includes:
  • How they approach understanding user needs and business objectives.
  • Their methodology for ideation, wireframing, prototyping, and testing.
  • How they collaborate with cross-functional teams (e.g., marketing, development).
  • Their process for gathering and acting on user feedback and performance data.

📝 Enhancement Note: This section is inferred based on the job description's emphasis on data-driven design, conversion optimization, and direct impact on Shopify. A strong portfolio is essential for any design role, but for this specific position, it must highlight eCommerce success metrics and data utilization, aligning with the analytical rigor expected in operations.

💵 Compensation & Benefits

Salary Range:

• The stated compensation rate is $45.00 per hour for candidates based in Los Angeles, CA.
• This is a contract role. Based on industry standards for a UI/UX Web Designer with 3+ years of experience specializing in eCommerce and Shopify in the Los Angeles market, this hourly rate is competitive.
• An estimated annual equivalent for a full-time, year-round contract could range from $85,000 to $100,000, depending on the total number of billable hours and benefits provided by the contracting agency or if paid directly.

Benefits:

• As this is a contract role, standard full-time employee benefits (health insurance, paid time off, retirement plans) are typically not provided directly by Puffco unless through a specific contracting agency.
• Candidates should inquire about any potential benefits offered by the contracting agency or if there are any specific perks for contract employees at Puffco.

Working Hours:

• The role is expected to require approximately 40 hours per week.
• It is a hybrid role requiring 2-3 days per week in the Los Angeles HQ office.

📝 Enhancement Note: The salary is provided directly in the job description. The "Benefits" section is tailored to reflect the nature of a contract role, noting that typical employee benefits are usually not included unless through an agency. The working hours and hybrid requirement are clearly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (Cannabis Technology & Accessories) Company Size: Puffco is a growing company in the cannabis technology sector. While an exact headcount isn't provided, their presence and awards suggest a significant, established team. Founded: 2013. Puffco has a history of innovation in the cannabis enjoyment space, focusing on full-spectrum experiences.

Team Structure:

• The UI/UX Designer will likely be part of a broader Digital Marketing, eCommerce, or Product team.
• Close collaboration is expected with eCommerce managers, digital marketers, and web developers.
• The company culture is described as "laser-focused on working together to realize the company’s mission and vision," with a commitment to respecting employees, partners, and customers.

Methodology:

• The role emphasizes a data-driven approach to design, utilizing analytics and A/B testing to inform decisions and optimize performance.
• A focus on user-centered design principles ensures that customer needs are at the forefront of all digital experiences.
• Brand consistency and adapting designs for marketing campaigns are key operational aspects of the role.

Company Website: www.puffco.com

📝 Enhancement Note: Information about Puffco's industry, mission, and culture is integrated from the provided text. The description of their culture as "laser-focused" and collaborative is highlighted, as is their emphasis on innovation. The team structure is inferred based on the collaborative nature of the role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, focusing on specialized design execution within the eCommerce function. It requires 3+ years of experience, indicating a need for established skills and a degree of autonomy.

Reporting Structure:

• As a contract UI/UX Designer, the individual will likely report to a Design Lead, eCommerce Manager, or Marketing Director within Puffco.
• They will work collaboratively with cross-functional teams, including developers and marketing specialists.

Operations Impact:

• The UI/UX Designer's work directly impacts the company's revenue through conversion rate optimization on the Shopify site.
• By improving user experience and driving engagement, the role contributes to customer acquisition, retention, and overall brand perception in the competitive cannabis technology market.
• Data-driven design decisions ensure that investments in web design translate into measurable business outcomes.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in eCommerce UX, Conversion Rate Optimization (CRO), and Shopify platform customization.
• Portfolio Enhancement: Building a strong portfolio with demonstrable results in driving sales and user engagement for a recognized brand.
• Industry Exposure: Gaining experience within the rapidly evolving cannabis technology and consumer goods industry.
• Potential for Extended Contract: Successful performance may lead to an extension of the contract or future opportunities within Puffco.

📝 Enhancement Note: This section translates the "contract role" and "3+ years experience" into a career context. The impact is framed in terms of revenue and business outcomes, which is crucial for operations-minded candidates. Growth opportunities are tailored to a contract position, focusing on skill development and portfolio building.

🌐 Work Environment

Office Type: Hybrid role based out of Puffco's Los Angeles HQ. This suggests a modern office environment designed for collaboration and focused work. Office Location(s): Los Angeles, CA. Specific office address not provided, but proximity to the HQ is required for hybrid work.

Workspace Context:

• Collaborative Environment: The hybrid model (2-3 days in office) implies opportunities for in-person collaboration with design, marketing, and development teams.
• Technology & Tools: Access to necessary design software (Figma, Adobe Creative Suite, etc.) and analytics tools will be essential. The company likely provides or expects candidates to have their own primary design tools.
• Team Interaction: Regular interaction with cross-functional teams to discuss project requirements, design concepts, and implementation feedback.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected.
• The hybrid schedule requires a balance between in-office presence for collaboration and remote work for focused design tasks.

📝 Enhancement Note: Details about the hybrid nature and office location are used to infer the work environment. The emphasis is on the collaborative aspects and the technology stack relevant to the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience, design skills, and understanding of eCommerce/CRO principles.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, focusing on 1-2 key projects that demonstrate their UI/UX design process, data-driven approach, and impact on conversion rates within an eCommerce context.
• Technical/Skills Assessment: Potential for a design challenge or discussion on specific tools and methodologies (e.g., Figma, Shopify customization, A/B testing strategy).
• Team/Hiring Manager Interview: Discussion on collaboration style, problem-solving abilities, understanding of Puffco's brand, and fit with the team's working dynamic.
• Final Interview: May involve higher-level stakeholders to confirm alignment and suitability for the contract role.

Portfolio Review Tips:

• Highlight Shopify Expertise: Clearly showcase your experience building and customizing on the Shopify platform.
• Quantify Impact: For CRO projects, present clear metrics and data showing how your designs improved conversion rates, average order value, or user engagement. Use case study format.
• Showcase Data-Driven Process: Explain how you used analytics (Google Analytics, Hotjar) or A/B testing to inform your design decisions. Include wireframes, user flows, and prototypes.
• Demonstrate Brand Understanding: Show examples of how you've maintained brand consistency while also adapting designs for specific campaigns or promotions relevant to a consumer goods brand.
• Tailor to Puffco: Research Puffco's current website and brand aesthetic. Be prepared to discuss how your skills align with their needs.

Challenge Preparation:

• Be ready to discuss common eCommerce UX challenges and how you would approach optimizing a specific page (e.g., product detail page, checkout flow).
• Practice articulating your design process and justifying your decisions with data and user-centric reasoning.
• Familiarize yourself with persuasive design principles and how they apply to driving conversions.

📝 Enhancement Note: This section is crafted to guide candidates on preparing for the application and interview process, focusing on the specific requirements and expectations outlined in the job description, particularly the emphasis on data, conversion, and Shopify.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expected to be a primary tool for UI design, prototyping, and collaboration.
• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation and manipulation.
• Sketch: May be used, or considered a comparable alternative to Figma.

E-commerce Platform:

• Shopify: Hands-on experience required for page building, theme customization, and module implementation.

Analytics & Optimization Tools:

• Google Analytics: Essential for understanding user behavior, traffic sources, and conversion metrics.
• Hotjar/Crazy Egg: Tools for heatmaps, session recordings, and user behavior analysis to identify pain points.
• A/B Testing Platforms: Experience with tools or methodologies for conducting A/B tests on website elements.

Web Technologies (Basic):

• HTML/CSS: Basic understanding required for design implementation and collaboration with developers.

📝 Enhancement Note: This section consolidates all mentioned tools and technologies, categorizing them for clarity and highlighting the core requirements for the role. The emphasis is on the practical application of these tools within an eCommerce and conversion optimization context.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing that design choices should be supported by analytics, user research, and A/B testing results.
• User-Centricity: Prioritizing the user experience to ensure intuitive, accessible, and engaging interactions with the digital storefront.
• Conversion Focus: A strong orientation towards driving measurable business outcomes, particularly sales and customer acquisition through optimized website design.
• Brand Alignment: Maintaining and evolving the company's brand identity and aesthetic across all digital platforms.
• Collaboration & Efficiency: Working effectively with cross-functional teams to implement designs efficiently and achieve project goals.

Collaboration Style:

• Cross-Functional Integration: Expected to work seamlessly with eCommerce, marketing, and development teams, sharing insights and feedback effectively.
• Data-Informed Discussions: Design discussions will likely be centered around performance metrics and user behavior data.
• Agile Implementation: A practical approach to design implementation, working closely with developers to iterate and refine solutions quickly.

📝 Enhancement Note: This section interprets the implicit values and collaboration styles suggested by the job description's requirements for data-driven design, eCommerce focus, and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating visually appealing designs that also meet strict performance and conversion goals.
• Platform Constraints: Working within the specific limitations and capabilities of the Shopify platform while striving for unique and effective user experiences.
• Data Interpretation: Effectively translating raw analytics data into actionable design improvements and persuasive arguments for stakeholders.
• Rapid Iteration: Adapting to fast-paced project demands, seasonal campaigns, and the need for quick design updates.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepening expertise in conversion rate optimization strategies and their application in a direct-to-consumer (DTC) eCommerce environment.
• Shopify Ecosystem: Gaining deeper knowledge of Shopify's capabilities, themes, apps, and best practices for e-commerce success.
• Data Analytics for Design: Enhancing skills in interpreting web analytics and user behavior data to drive design decisions.
• Cross-Functional Collaboration: Improving collaboration skills by working closely with marketing, product, and development teams.

📝 Enhancement Note: This section identifies potential challenges and growth areas based on the role's focus on conversion optimization, platform-specific design, and data utilization within an eCommerce context.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing for conversion on an e-commerce platform like Shopify. How do you identify opportunities for improvement?
• Explain how you use data from tools like Google Analytics or Hotjar to inform your UI/UX decisions. Provide a specific example.
• Describe a time you had to balance aesthetic design with technical constraints or performance requirements. How did you resolve it?
• How do you ensure brand consistency while also creating engaging designs for seasonal campaigns or promotions?

Company & Culture Questions:

• What do you know about Puffco and its brand? How would your design approach align with their products and target audience?
• How do you typically collaborate with marketing and development teams on web projects?
• Describe your experience working in a hybrid or remote team environment.
• How do you prioritize tasks when working on multiple projects with overlapping deadlines?

Portfolio Presentation Strategy:

• Select 2-3 projects that best highlight your Shopify page building, conversion optimization, and data-driven design capabilities.
• For each project, clearly articulate the problem, your role, the design process, the tools used, the solutions implemented, and most importantly, the measurable results (e.g., % increase in conversion, reduction in bounce rate).
• Be ready to walk through wireframes, prototypes, and the final design, explaining your rationale at each step.
• Be prepared to discuss how you would approach optimizing a specific page on Puffco's current website.

📝 Enhancement Note: This preparation guide is tailored to the specific requirements of the UI/UX Web Designer role at Puffco, emphasizing data, conversion, Shopify, and brand alignment, as well as the expected interview format.

📌 Application Steps

To apply for this contract UI/UX Web Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your experience with Shopify, conversion rate optimization (CRO), and data-driven design. Quantify your achievements with clear metrics.
• Resume Optimization: Tailor your resume to highlight your 3+ years of relevant experience, proficiency in Figma, Adobe Suite, Google Analytics, Hotjar, and hands-on Shopify work. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on your process, problem-solving skills, and the impact of your designs on business objectives. Prepare answers to common UI/UX and CRO questions.
• Company Research: Thoroughly research Puffco's brand, products, and current website. Understand their market position and target audience to articulate how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Puffco or the hiring agency before making application decisions.