UI/UX Designer (Product Designer)

📍 Job Overview

Job Title: UI/UX Designer (Product Designer) Company: Zealthy Location: New York, New York, United States Job Type: Full-Time Category: Product Design / GTM Operations Support Date Posted: September 16, 2025 Experience Level: Entry-Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on crafting intuitive and engaging user experiences and interfaces for Zealthy's virtual healthcare platform, directly impacting patient engagement and platform adoption.
• The Product Designer will collaborate closely with the Founder (acting as Product Lead) and engineering teams to translate product vision into tangible design solutions, ensuring seamless implementation.
• Responsibilities extend to creating marketing collateral, including ad concepts, email designs, and landing page visuals, supporting GTM strategies and brand consistency.
• A key aspect involves working within a fast-paced startup environment, requiring a blend of creativity, technical proficiency in design tools, and a strong commitment to iterative design based on performance feedback.

📝 Enhancement Note: While the title is "UI/UX Designer (Product Designer)," the responsibilities described, such as designing ads, emails, and landing pages for marketing, suggest a hybrid role that also supports Go-To-Market (GTM) operations by creating essential visual assets for campaigns and brand initiatives. This also implies a need for understanding how design impacts conversion rates and user acquisition, which aligns with GTM operations principles.

📈 Primary Responsibilities

• Execute end-to-end UX and UI design processes, from conceptualization to final implementation, in close partnership with the Founder and product leadership.
• Translate user needs and business requirements into wireframes, mockups, prototypes, and high-fidelity designs for web and potentially mobile applications.
• Collaborate with the engineering team to ensure accurate and efficient implementation of designs, providing assets and guidance throughout the development lifecycle.
• Conduct quality assurance (QA) testing on implemented designs in staging and production environments to ensure pixel-perfect execution and optimal user experience.
• Develop creative concepts for advertising campaigns and design visual assets for these ads, leveraging performance data to iterate and enhance effectiveness.
• Design engaging email templates to support marketing communications and contribute to the development and enforcement of company brand and visual guidelines.
• Partner with the marketing team on the design and implementation of landing pages and website elements using tools like Webflow and Unbounce, focusing on conversion optimization.

📝 Enhancement Note: The responsibility to "Brainstorm ads concepts and create them then get feedback on performance that empowers you to iterate and build even more effective ads" directly links this design role to GTM performance and optimization, a core function within GTM Operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is typically expected for Product Designer roles, though practical experience and a strong portfolio can often substitute.

Experience:

• Minimum of 1-2 years of professional experience in product design, UX/UI design, or a closely related field.
• Demonstrated experience or strong interest in graphic design and video production is preferred, indicating a broader creative skill set.
• Proven ability to work in a fast-paced startup environment and manage multiple projects simultaneously.

Required Skills:

• Product Design Expertise: Proven ability to complete end-to-end UX and UI design lifecycles for digital products.
• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, and creating high-fidelity designs.
• Creativity & Implementation Balance: Ability to blend creative vision with practical implementation considerations, understanding trade-offs between design quality and development speed.
• Collaboration Skills: Proven ability to work effectively in a team environment, communicating design concepts and feedback clearly.
• Self-Motivation: High degree of initiative and ability to work independently with minimal supervision.
• Strong Work Ethic: Demonstrated commitment, dedication, and a proactive "can-do" attitude.

Preferred Skills:

• Graphic Design: Experience in broader graphic design principles and application.
• Video Production: Skills in video editing or production for marketing or product content.
• Webflow & Unbounce: Familiarity with website builders and landing page platforms.
• Marketing Design: Experience designing assets for advertising campaigns and email marketing.
• User Research: Basic understanding or experience with user research methodologies to inform design decisions.

📝 Enhancement Note: The requirement for "1+ years of experience with product design" and "Expertise with Figma" clearly positions this as an entry-level to junior role within the design spectrum. The "mix of creativity and ability to implement evaluating tradeoffs between quality and speed" highlights the need for a pragmatic, results-oriented approach often valued in operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Process Showcase: A comprehensive portfolio demonstrating a clear understanding of the end-to-end product design process, including user research, ideation, wireframing, prototyping, UI design, and usability testing.
• Figma Project Examples: Detailed case studies showcasing projects completed using Figma, highlighting your proficiency with its features for collaboration, prototyping, and design system creation.
• Iterative Design Case Studies: Examples of designs that were iterated upon based on feedback (user testing, A/B testing, or performance data), demonstrating an ability to learn and optimize.
• Cross-Functional Collaboration: Projects that show your ability to collaborate with engineers, product managers, or marketing teams, illustrating effective communication and integration of design into development workflows.
• Marketing Asset Design: If applicable, include examples of ad creatives, email designs, or landing pages that demonstrate your ability to align design with marketing objectives and brand guidelines.

Process Documentation:

• Workflow Design: Examples of how you structure your design workflow to manage projects efficiently, from initial brief to final handover.
• Design System Contribution: If applicable, show contributions to or creation of design systems, illustrating an understanding of scalable and consistent design implementation.
• Performance-Driven Iteration: Documentation or case studies that explain how you used performance metrics or user feedback to inform and improve your designs.

📝 Enhancement Note: While not explicitly an "operations" role, the emphasis on iterating based on performance feedback and collaborating on marketing assets implies a need to understand how design impacts business outcomes. A portfolio that demonstrates this understanding, showing a process that considers efficiency and measurable results, would be highly valuable.

💵 Compensation & Benefits

Salary Range:

• For a UI/UX Designer with 0-2 years of experience in New York City, the estimated salary range is typically between $70,000 and $95,000 annually. This estimate is based on current market data for entry-level design roles in high-cost-of-living areas like New York City, considering factors like industry demand and the specific skills required (e.g., Figma expertise).

Benefits:

• Time Off: Paid vacation and sick leave, with provisions for increased time off based on tenure. Flexible time off is handled on a case-by-case basis, suggesting a degree of autonomy.
• Holidays: Paid time off for major US holidays.
• Equity & Reviews: Equity ownership in the company, indicating a direct stake in Zealthy's success. Regular performance reviews are tied to potential adjustments in salary and/or equity.
• Health: Medical coverage is provided. Additional benefits are subject to review with plan renewals.

Working Hours:

• The role is described as full-time, with the company culture emphasizing that work "typically extends beyond typical work hours" and requires in-person work "four days a week." This suggests a standard 40-hour work week as a baseline, with potential for overtime and a strong emphasis on commitment and dedication.

📝 Enhancement Note: The salary estimate is derived from industry benchmarks for entry-level Product Designers in NYC, factoring in the tech/healthcare startup sector. The benefits package, particularly equity ownership, is a significant draw for candidates looking for growth and a direct connection to company success, aligning with the startup ethos.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Virtual Healthcare Platform) Company Size: While not explicitly stated, the context of being founded by an entrepreneur who scaled a previous company to $5B valuation suggests Zealthy is in a significant growth phase, likely transitioning from early-stage to growth-stage, potentially with a team size ranging from 20-100 employees. Founded: The company was founded by a seasoned healthcare entrepreneur, implying a strong vision and experience guiding its early development.

Team Structure:

• The Product Designer will report directly to the Founder, who also serves as the product lead, indicating a flat hierarchy and direct access to leadership.
• Collaboration will be integral with engineering teams for design implementation and QA.
• Partnerships with marketing are also key for GTM asset creation and website design.

Methodology:

• Data-Driven Iteration: Emphasis on using performance feedback from ads and user interactions to inform design iterations and improvements.
• Agile Design Principles: Working in a fast-paced startup implies an agile approach, with rapid prototyping, testing, and iteration cycles.
• Brand Consistency: A focus on building and maintaining brand guidelines across all visual touchpoints is essential.

Company Website: getzealthy.com

📝 Enhancement Note: The company culture is characterized by a strong mission ("make high-quality healthcare accessible to everyone"), a fast-paced startup environment, and a demanding commitment to in-person work. The equity ownership model underscores a belief in shared success and employee ownership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior Product Designer. The scope involves contributing to both product design and GTM marketing asset creation, offering a broad introduction to design's impact on business objectives.

Reporting Structure: The designer will report directly to the Founder, who acts as the product lead. This provides direct mentorship and exposure to high-level strategic decision-making.

Operations Impact: The role's impact on "operations" is indirect but significant. By creating effective user interfaces and marketing visuals, the designer influences user acquisition, engagement, and retention – key metrics for GTM operations and overall business growth. Design directly supports the efficiency and effectiveness of marketing campaigns and the user experience of the core product.

Growth Opportunities:

• Product Design Specialization: Deepen expertise in UX/UI design, user research, and interaction design, potentially leading to Senior Product Designer or Product Lead roles.
• GTM Design Leadership: Develop skills in marketing design, brand strategy, and campaign performance optimization, potentially moving into a Marketing Design Lead or GTM Creative role.
• Cross-Functional Skill Development: Gain exposure to product strategy, engineering processes, and marketing campaign management, fostering a well-rounded understanding of a tech startup.
• Leadership Potential: As a foundational member of a growing company, there's potential for leadership growth as the design and product teams expand.

📝 Enhancement Note: The opportunity for equity ownership and direct reporting to the founder provides significant potential for growth and impact, especially for an ambitious individual in an early-stage company.

🌐 Work Environment

Office Type: The description strongly emphasizes an "in-person" work culture, indicating a traditional office environment. The company culture also notes that work "typically extends beyond typical work hours," suggesting a dedicated and potentially intense work atmosphere.

Office Location(s): New York, New York, United States.

Workspace Context:

• Collaborative Hub: The emphasis on in-person work suggests a workspace designed to foster collaboration between design, engineering, and leadership.
• Resource Availability: As a startup backed by experienced entrepreneurs, it's likely the office is equipped with necessary design tools and technology.
• Team Interaction: The requirement for in-person presence ensures regular face-to-face interaction with the founding team and engineering colleagues, facilitating rapid communication and feedback loops.

Work Schedule: Full-time, with an expectation of commitment that may extend beyond standard hours, and a minimum of four days per week in the office.

📝 Enhancement Note: The strong mandate for in-person work and extended hours points towards a culture that values face-to-face collaboration, intense focus, and a high degree of commitment. This environment is best suited for individuals who thrive in dynamic, hands-on settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, Figma proficiency, and relevant experience.
• Design Challenge/Case Study: Candidates will likely be asked to present a portfolio case study showcasing their design process, problem-solving approach, and impact. This might also involve a take-home design exercise or a live design critique.
• Founder/Product Lead Interview: In-depth discussion about design philosophy, approach to collaboration, understanding of business goals, and cultural fit. Expect questions on how you handle feedback and iterate on designs.
• Engineering/Team Interaction: Potential for interviews with engineering or other team members to assess collaboration and communication skills.
• Final Decision: Likely made by the Founder, considering all aspects of the candidate's fit, skills, and potential contribution.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate the problem you were solving, your thought process, the constraints you worked within, and how you arrived at your solutions.
• Highlight Figma Expertise: Demonstrate specific Figma skills, such as component libraries, prototyping capabilities, and collaborative features.
• Quantify Impact: Whenever possible, use data or metrics to show the impact of your designs (e.g., improved conversion rates, reduced error rates, positive user feedback). For marketing assets, discuss how they contributed to campaign goals.
• Tailor to Zealthy: Research Zealthy's mission and current platform. If possible, subtly incorporate how your design approach aligns with their goals of accessibility and quality healthcare.
• Address GTM Aspects: If you have experience designing for marketing campaigns, ads, or landing pages, ensure these examples are clearly presented, showing how design supports business objectives.

Challenge Preparation:

• Understand the Healthcare Context: Familiarize yourself with the virtual healthcare landscape and Zealthy's specific mission.
• Practice Design Critiques: Be prepared to discuss your work critically and accept constructive feedback.
• Articulate Trade-offs: Practice explaining the decisions behind your design choices, especially concerning speed vs. quality, as highlighted in the job description.
• Prepare for Questions on Collaboration: Think about examples of how you've worked effectively with non-designers (engineers, product managers, marketers) to achieve project goals.

📝 Enhancement Note: The direct reporting to the Founder suggests a highly personalized interview process. Candidates should be prepared to demonstrate not only design skills but also a strong understanding of business objectives and a willingness to engage deeply with the company's mission.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a requirement, indicating it will be the primary tool for UI/UX design, wireframing, prototyping, and potentially design system management.

Analytics & Reporting:

• Performance Analytics Tools: While not specified, given the requirement to iterate based on ad performance, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) for user behavior tracking and campaign performance monitoring would be highly beneficial.
• A/B Testing Tools: Experience with tools that facilitate A/B testing of designs or landing pages (e.g., Google Optimize, Optimizely) would be an asset for optimizing GTM assets.

CRM & Automation:

• Webflow & Unbounce: Mentioned for landing page and website design, indicating a need for proficiency or familiarity with these no-code/low-code website building platforms.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Familiarity with marketing-specific design tools and analytics platforms will significantly enhance a candidate's profile, especially given the GTM support responsibilities.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Zealthy's mission of making healthcare accessible, which should be a core motivator for team members.
• Commitment & Dedication: The emphasis on in-person work and extended hours signifies a culture that values hard work, dedication, and a willingness to go the extra mile.
• Quality & Excellence: A drive to build a "high-quality virtual healthcare platform" implies a focus on delivering excellent work and attention to detail.
• Collaboration & Teamwork: Working closely with the Founder, engineers, and marketing requires a collaborative spirit and effective teamwork.
• Ownership & Accountability: Equity ownership suggests a culture where team members are encouraged to act as owners and take responsibility for outcomes.

Collaboration Style:

• Direct & Fast-Paced: Given the direct reporting to the Founder and startup environment, collaboration is likely to be direct, fast-paced, and highly interactive.
• Cross-Functional Integration: The designer will need to integrate closely with engineering for implementation and marketing for campaign assets, requiring strong communication and partnership skills.
• Feedback-Oriented: The process of iterating on ad performance implies a culture that values feedback and continuous improvement.

📝 Enhancement Note: Candidates should be prepared for a culture that demands high engagement and a strong alignment with the company's ambitious mission. Demonstrating a proactive and collaborative approach will be key to fitting in.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Quality with Speed: In a fast-paced startup, there's a constant need to deliver high-quality designs quickly, requiring effective prioritization and time management.
• Ambiguous Requirements: As a growing startup, product requirements and marketing needs may evolve rapidly, demanding adaptability and proactive problem-solving.
• GTM Support Blend: Juggling product design responsibilities with marketing asset creation can be challenging, requiring efficient multitasking and clear focus.
• Fast-Paced Environment: Adapting to the inherent demands and potential intensity of a startup environment that prioritizes in-person work and extended hours.

Learning & Development Opportunities:

• Direct Mentorship: Learning directly from an experienced founder with a proven track record in scaling companies.
• Broad Design Exposure: Gaining experience across product UI/UX, marketing design, and brand development, offering a diverse skill set.
• Startup Operations Acumen: Understanding the intricacies of building and scaling a tech company, from product development to GTM strategies.
• Equity Growth: The potential for significant personal financial growth through equity ownership as the company scales.

📝 Enhancement Note: The challenges presented are typical of early-stage startups, offering significant learning opportunities for individuals eager to grow their skills and impact.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a product you designed from concept to launch. What was your process, and what were the biggest challenges?" Focus on your Figma workflow and how you handled feedback.
• Collaboration: "Describe a time you had to collaborate with engineers or marketing teams. How did you ensure your designs were implemented correctly and met business objectives?"
• Problem-Solving: "Imagine we want to improve the onboarding experience for new patients. How would you approach designing a solution, and what metrics would you track?" Be ready to discuss trade-offs.
• Company Alignment: "Why Zealthy? How does our mission resonate with you, and how do you see your design skills contributing to our goals?" Research the company and its mission thoroughly.
• GTM Design: "How do you approach designing marketing assets like ads or landing pages to drive specific business outcomes, such as user acquisition or conversion?"

Company & Culture Questions:

• "What are your expectations regarding work hours and commitment in a startup environment?" Be prepared to address the in-person requirement and potential for extended hours.
• "How do you handle constructive criticism or feedback on your designs?"
• "What are your career aspirations within product design, and how do you see this role fitting into them?"

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your role, the process, the solution, and the outcome (with metrics if possible).
• Focus on Figma: Clearly demonstrate your expertise within Figma for key projects.
• Showcase Iteration: Highlight instances where you received feedback and improved your designs.
• Explain Trade-offs: Be ready to discuss why you made certain design choices, especially concerning speed, quality, and user experience.
• Connect to Zealthy: If possible, relate aspects of your portfolio to Zealthy's mission or the healthcare industry.

📝 Enhancement Note: Preparing specific examples that demonstrate your understanding of both product design and the impact of design on marketing/GTM efforts will be crucial. Be ready to articulate how you balance creative vision with pragmatic execution.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your best work, specifically highlighting Figma proficiency and any projects that demonstrate a blend of product design and marketing asset creation. Tailor your portfolio to showcase end-to-end design process examples.
• Resume Optimization: Update your resume to clearly articulate your 1+ years of product design experience, emphasizing skills like Figma, collaboration, and any experience with graphic/video production. Quantify achievements wherever possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, problem-solving approach, and ability to iterate based on feedback. Prepare to discuss your understanding of Zealthy's mission and the virtual healthcare space.
• Company Research: Thoroughly research Zealthy, its mission, its founder's background, and the virtual healthcare market. Understand their commitment to in-person work and their growth-oriented culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.