UI/UX & Graphic Designer (Mid-Level)

📍 Job Overview

Job Title: UI/UX & Graphic Designer (Mid-Level)
Company: HR Force International
Location: Lahore, Punjab, Pakistan
Job Type: Full-Time
Category: Creative & Media / Art & Design / Technology
Date Posted: 2025-12-18
Experience Level: Mid-Level (2-4 years)
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in bridging the gap between user needs and product functionality, requiring a blend of creative graphic design and strategic UI/UX expertise.
• The position focuses on crafting visually compelling and user-centered digital experiences for web and product interfaces.
• Success in this role hinges on translating complex product requirements and user insights into intuitive and aesthetically pleasing design solutions.
• The designer will be instrumental in the end-to-end design process, from conceptualization and wireframing to prototyping and usability testing, ensuring a seamless user journey.

📝 Enhancement Note: While the provided job title is "UI/UX & Graphic Designer," this enhancement focuses on the operations-adjacent aspects of design roles, particularly in how design impacts user experience, product adoption, and ultimately, business objectives. The role is framed within a technology context, emphasizing the collaboration with product managers and developers, which is a core function in many GTM and product operations environments.

📈 Primary Responsibilities

• Design and develop high-fidelity visual assets, user interfaces (UI), and intuitive user experiences (UX) for web platforms and digital products.
• Translate intricate user and business requirements into clear, user-friendly UI/UX solutions that enhance engagement and satisfaction.
• Create detailed wireframes, interactive mockups, and functional prototypes using industry-standard design tools to visualize and test design concepts.
• Support and execute user-centered design methodologies, including conducting usability testing, gathering feedback, and iterating on designs to improve user flows and overall experience.
• Foster strong collaborative relationships with product managers, software developers, and other key stakeholders to ensure effective design handoff, alignment with technical capabilities, and successful implementation of design specifications.

📝 Enhancement Note: The core responsibilities are reframed to highlight the operational impact of design. "Translating user and business requirements" is emphasized as a critical step in aligning design with strategic goals. "Conducting usability testing and iteration" is positioned as a data-driven process for optimizing user journeys, akin to A/B testing or process optimization in other operational fields.

🎓 Skills & Qualifications

Education: Specific educational requirements are not listed; however, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is often preferred. Equivalent practical experience will also be considered.
Experience: 2-4 years of dedicated experience in graphic design and UI/UX design, with a proven track record of delivering successful digital products.

Required Skills:

• Visual Design Excellence: Demonstrated ability to create aesthetically pleasing and impactful visual assets that align with brand identity and product goals.
• UI/UX Design Proficiency: Strong understanding of user-centered design principles, information architecture, interaction design, and visual hierarchy.
• Design Tool Mastery: Expert proficiency in industry-standard design and prototyping tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), and Sketch.
• Wireframing & Prototyping: Skilled in creating detailed wireframes, user flows, mockups, and interactive prototypes to effectively communicate design concepts and user journeys.
• User-Centered Design Principles: Deep understanding of best practices in user research, usability testing, accessibility standards, and iterative design processes.
• Cross-Functional Collaboration: Proven ability to work effectively with product managers, developers, and other stakeholders, facilitating clear communication and seamless design handoffs.

Preferred Skills:

• Front-End Development Familiarity: Basic understanding of HTML, CSS, and JavaScript to inform design decisions and ensure feasibility with front-end development workflows.
• Agile/Scrum Methodologies: Experience working within Agile development environments, understanding sprint cycles, and contributing to iterative product development.
• Data-Driven Design: Experience using analytics and user feedback to inform design iterations and measure the impact of design changes.
• Motion Design/Animation: Familiarity with creating subtle animations or micro-interactions to enhance user experience.

📝 Enhancement Note: The "Required Skills" section is expanded to detail the operational aspects of each skill, such as "translating complex product requirements" for UI/UX proficiency and "facilitating clear communication and seamless design handoffs" for collaboration. Preferred skills are added to reflect common adjacent capabilities that enhance a designer's operational value.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that highlight both graphic design and UI/UX expertise.
• Projects should demonstrate the end-to-end design process, from initial problem definition and user research to final design solutions and their impact.
• Include case studies that detail the design challenges, your role, the methodologies employed, the tools used (e.g., Figma, Adobe XD), and the outcomes achieved.
• For UI/UX projects, clearly articulate the user needs addressed, the design decisions made, and the iterative process involving feedback and testing.
• For graphic design projects, showcase versatility in branding, marketing collateral, or digital asset creation.

Process Documentation:

• Candidates are expected to document their design processes clearly, especially within portfolio case studies. This includes outlining:
  • User research methodologies and findings.
  • Information architecture and user flow diagrams.
  • Wireframing and prototyping stages.
  • Usability testing plans and results.
  • Design system or style guide components, if applicable.
  • Collaboration workflows with product and engineering teams.

📝 Enhancement Note: This section emphasizes the "process" aspect of design work, aligning it with operational expectations for documenting workflows and demonstrating a systematic approach. The portfolio requirements are detailed to guide candidates on showcasing their ability to manage design projects efficiently and effectively.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level UI/UX & Graphic Designer with 2-4 years of experience in Lahore, Pakistan, the estimated annual salary range is PKR 1,200,000 - 2,400,000. This figure can vary based on the candidate's specific skill set, portfolio strength, and the precise scope of responsibilities within HR Force International.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and attending design conferences to enhance skills in UI/UX and graphic design.
• Dynamic Work Environment: Exposure to innovative projects and a collaborative team culture.
• Performance Bonuses: Potential for bonuses tied to individual and company performance.
• Retirement Plan: Contribution towards a provident fund or similar retirement savings scheme.

Working Hours: The standard working hours are likely 40 hours per week, typically from Monday to Friday, with flexibility considered based on project needs and team collaboration.

📝 Enhancement Note: A salary range has been estimated for Lahore, Pakistan, considering the mid-level experience and the specialized nature of UI/UX and graphic design. This estimate is based on general market data for similar roles in the region. Benefits are outlined to reflect typical offerings for full-time positions in the tech and creative industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: HR Force International operates within the Human Resources technology and services sector, likely focusing on innovative solutions for talent acquisition, management, and HR operations. This industry context implies a need for user-friendly interfaces that simplify complex HR processes.
Company Size: As an organization that partners with HR Force International, the company size is likely medium to large, suggesting a structured environment with established processes but also room for individual impact.
Founded: Information on the founding date is not provided, but the company's engagement with modern design roles suggests a forward-thinking approach to technology and user experience.

Team Structure:

• The design team is likely integrated within product development or marketing departments, working closely with product managers and developers.
• Reporting structures will typically involve a Design Lead or Head of Product, with clear communication channels for project assignments and feedback.
• Cross-functional collaboration is key, with designers frequently interacting with product teams, marketing, and potentially sales, to ensure a cohesive brand and user experience across all touchpoints.

Methodology:

• User-Centric Design: Emphasis on understanding user needs and behaviors to drive design decisions.
• Iterative Development: Employing agile methodologies that allow for continuous feedback and improvement.
• Data-Informed Decisions: Utilizing analytics and user testing to validate design choices and measure impact.
• Collaborative Problem-Solving: Fostering an environment where design challenges are tackled collectively by cross-functional teams.

Company Website: https://jobs.workable.com/company/hfcFqKNQQpnfP35Ehr6GJj/jobs-at-hr-force-international

📝 Enhancement Note: The company context is inferred from the partner name "HR Force International" and the nature of the role. This section aims to provide potential applicants with insights into the operational environment and design philosophy they might encounter.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level position, indicating that the candidate is expected to work with moderate supervision, contribute significantly to project outcomes, and mentor junior designers. The role requires a solid foundation in design principles and tools, with the ability to independently manage design tasks and contribute to strategic discussions.
Reporting Structure: The designer will likely report to a Lead UI/UX Designer, a Product Design Manager, or a Head of Product. This structure allows for guidance and oversight while providing autonomy in day-to-day tasks.
Operations Impact: The designer's work directly impacts user satisfaction, product adoption rates, and potentially conversion metrics. By creating intuitive and engaging interfaces, they contribute to the overall success of the digital products, influencing customer retention and brand perception.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in either UI design (e.g., design systems, interaction design) or UX research (e.g., advanced usability testing, user journey mapping).
• Leadership Development: Potential to move into a Senior Designer role, leading projects, mentoring junior team members, and contributing to design strategy.
• Skill Expansion: Learning new design tools, exploring animation, or gaining exposure to front-end development principles to become a more versatile designer.
• Cross-Functional Exposure: Opportunities to work on diverse projects across different product lines or collaborate with marketing and sales teams to understand broader business objectives.

📝 Enhancement Note: This section frames the designer's progression within an operational context, emphasizing the impact on business metrics and the development of skills that are valuable in operations-adjacent roles.

🌐 Work Environment

Office Type: This is an on-site position, suggesting a traditional office setting where in-person collaboration and team synergy are prioritized.
Office Location(s): Lahore, Punjab, Pakistan. This location provides access to a vibrant talent pool and a growing technology and creative sector.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas or dedicated collaboration zones to foster teamwork and idea sharing among designers, product managers, and developers.
• Design Tools and Technology: Access to high-performance workstations, necessary software licenses (Figma, Adobe Creative Suite), and potentially specialized hardware for prototyping or user testing.
• Team Interaction: Regular team meetings, design critiques, and brainstorming sessions are expected to facilitate communication and collective problem-solving.

Work Schedule: A standard 40-hour work week, typically Monday through Friday, is expected. However, flexibility may be offered to accommodate project deadlines or personal needs, aligning with modern work practices.

📝 Enhancement Note: The on-site nature is highlighted, with an emphasis on how the physical environment supports collaborative design processes and efficient workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills.
• Portfolio Presentation: A session where you present your best work, discussing your design process, problem-solving approach, and the impact of your designs. Be prepared to walk through 2-3 key projects in detail.
• Technical/Skills Assessment: This may involve a practical design challenge or a discussion about your proficiency with specific design tools and methodologies.
• Behavioral & Team Fit Interview: Questions to assess your collaboration skills, problem-solving abilities, and how well you align with the company culture.
• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your UI/UX and graphic design capabilities, aligning with the job description's requirements.
• Tell a Story: For each project, clearly articulate the problem, your role, the process, the solutions, and the measurable outcomes or learnings. Focus on the "why" behind your design decisions.
• Showcase Process: Include wireframes, user flows, prototypes, and iterations to illustrate your design methodology.
• Highlight Impact: Quantify results where possible (e.g., "improved user task completion by X%," "reduced bounce rate by Y%").
• Be Ready for Questions: Anticipate questions about your design choices, collaboration experiences, and how you handle feedback or challenges.

Challenge Preparation:

• Practice common UI/UX design challenges, such as redesigning a specific feature or creating a user flow for a given scenario.
• Focus on your thought process and how you approach problem-solving, rather than just the final visual output.
• Be prepared to articulate your assumptions and justify your design decisions.

📝 Enhancement Note: This section provides actionable advice tailored to a design role, emphasizing the portfolio's role as a demonstration of operational process and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (highly preferred), Sketch, Adobe XD. Candidates are expected to be proficient in at least one, with Figma being a strong asset.
• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Wireframing & Flow: Tools integrated within Figma/XD, or standalone tools like Balsamiq.

Analytics & Reporting:

• While not directly a design tool, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) is beneficial for understanding user behavior and informing design decisions.

CRM & Automation:

• Not directly applicable to this role, but understanding how design impacts user journeys within CRM systems or marketing automation platforms can be an advantage.

📝 Enhancement Note: This section specifically lists the tools mentioned in the job description and common industry equivalents, highlighting their operational use in creating and refining digital products.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value that emphasizes understanding and prioritizing the needs and experiences of the end-user in all design decisions.
• Collaboration: A strong belief in teamwork and cross-functional partnership, where designers work hand-in-hand with product, engineering, and other departments.
• Innovation: Encouraging creative thinking and the exploration of new design solutions and technologies to enhance product offerings.
• Excellence: A commitment to delivering high-quality, polished designs that meet both aesthetic and functional standards.
• Continuous Improvement: A mindset of learning and iteration, using feedback and data to refine designs and processes.

Collaboration Style:

• Integrated Teams: Designers are likely embedded within product teams, working closely with Product Managers and Developers throughout the product lifecycle.
• Open Feedback: A culture that encourages constructive criticism and open dialogue during design reviews and team meetings.
• Knowledge Sharing: Opportunities to share best practices, new design trends, and learnings through internal presentations or workshops.

📝 Enhancement Note: The values are interpreted from the role's requirements and industry norms, focusing on how these values drive operational efficiency and product success through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Business Needs: Effectively translating diverse business objectives and user requirements into cohesive and functional designs.
• Technical Constraints: Designing within the limitations of front-end development capabilities, requiring close collaboration with engineers.
• Iterative Design Cycles: Managing feedback from multiple stakeholders and iterating on designs efficiently to meet project timelines.
• Staying Current: Keeping pace with rapidly evolving design trends, tools, and user expectations in the digital product space.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to master more advanced features of Figma, Adobe Creative Suite, or explore new design software.
• UX Research Methodologies: Training in advanced user research techniques, usability testing, and data analysis for design.
• Design System Development: Involvement in building or contributing to a company-wide design system for consistency and efficiency.
• Industry Conferences & Webinars: Access to professional development through attending relevant design events and online courses.

📝 Enhancement Note: Challenges are framed in the context of operational hurdles that a designer might face, with corresponding growth opportunities that build resilience and advanced skill sets.

💡 Interview Preparation

Strategy Questions:

• Design Process Deep Dive: "Walk me through a project in your portfolio where you faced significant design challenges. How did you approach them, and what was the outcome?" Focus on articulating your problem-solving steps, methodologies, and decision-making logic.
• Collaboration Scenarios: "Describe a time you had to collaborate with developers or product managers who had different ideas about a design. How did you reach a consensus?" Prepare examples that showcase your communication and negotiation skills.
• User-Centricity Examples: "How do you ensure your designs are truly user-centered? Can you provide an example of how user feedback influenced a design decision?" Highlight your methods for user research and incorporating feedback.

Company & Culture Questions:

• Understanding HR Tech: "What interests you about the HR technology industry, and how do you see design playing a role in its future?" Research HR Force International's mission and products.
• Team Dynamics: "How do you prefer to receive feedback on your designs, and how do you provide constructive criticism to others?" Prepare to discuss your communication style and openness to feedback.
• Impact Measurement: "How would you measure the success of a new UI design or feature?" Think about key metrics like usability, engagement, task completion rates, and conversion.

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, typically following a problem-solution-outcome structure for each case study.
• Visual Storytelling: Use high-quality visuals, including mockups, prototypes, and user flows, to illustrate your points.
• Focus on Your Role: Clearly define your contributions, especially in team projects.
• Quantify Impact: Whenever possible, present data or metrics that demonstrate the positive impact of your designs.
• Be Concise: Practice your presentation to stay within the allotted time, focusing on the most critical aspects of each project.

📝 Enhancement Note: Interview preparation advice is structured to help candidates demonstrate not just design skills, but also their operational mindset, problem-solving abilities, and collaborative potential.

📌 Application Steps

To apply for this UI/UX & Graphic Designer position:

• Submit your application through the provided Workable link, ensuring your resume is tailored to highlight relevant design experience and skills.
• Portfolio Showcase: Prepare a well-organized digital portfolio that clearly demonstrates your UI/UX and graphic design capabilities. Ensure it includes detailed case studies of 3-5 projects, highlighting your process, tools used (Figma, Adobe Creative Suite), and the impact of your work.
• Resume Optimization: Customize your resume to include keywords from the job description, such as "UI/UX Design," "Graphic Design," "Figma," "Wireframing," "Prototyping," and "User-Centered Design." Quantify achievements where possible.
• Interview Preparation: Research HR Force International and the HR tech industry. Prepare to discuss your design philosophy, your process for tackling design challenges, and how you collaborate with cross-functional teams. Practice presenting your portfolio.
• Company Research: Understand HR Force International's mission, values, and existing products. Consider how your design skills can contribute to their specific business objectives and user base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with HR Force International before making application decisions.

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