UI Engineer (L4), Ads Creatives & Policy

📍 Job Overview

Job Title: UI Engineer (L4), Ads Creatives & Policy Company: Netflix Location: Jackson Township, New Jersey, United States Job Type: FULL_TIME Category: Engineering / Software Development (Focus: Ad Technology, UI/UX) Date Posted: September 12, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Remote Friendly (Remote OK)

🚀 Role Summary

• Develop and enhance user interfaces for Netflix's advertising platform, focusing on creative delivery and policy enforcement within the ad ecosystem.
• Collaborate with cross-functional teams, including product managers, designers, and backend engineers, to deliver innovative ad solutions that prioritize member experience and advertiser value.
• Implement and maintain front-end architecture using modern JavaScript frameworks, ensuring scalability, performance, and adherence to UI/UX design principles.
• Contribute to the full software development lifecycle, from technical design and implementation to testing and production deployment of advertising creative tools and policy management interfaces.

📝 Enhancement Note: While the core responsibilities are in UI Engineering, the context of "Ads Creatives & Policy" and the mention of "advertising systems and integrations" indicate a strong need for understanding the ad tech landscape and how UI elements directly impact advertising operations, compliance, and the end-user experience. This is not a purely aesthetic UI role; it has operational implications for ad delivery and brand safety.

📈 Primary Responsibilities

• Design, develop, and implement responsive and user-friendly interfaces for advertising creative management tools and policy enforcement dashboards.
• Translate UI/UX design wireframes and mockups into high-quality, maintainable code using HTML, CSS, JavaScript, and modern front-end frameworks (React, Angular.js, Vue.js).
• Integrate front-end applications with backend services via REST APIs and GraphQL endpoints, ensuring seamless data flow for ad creatives and policy configurations.
• Build and maintain robust, scalable, and performant advertising systems that support the delivery of ads across various Netflix platforms, with a focus on the Connected TV (CTV) environment.
• Collaborate with product and design teams to understand user needs and translate them into effective UI solutions for advertisers and internal stakeholders managing ad policies.
• Write comprehensive unit and integration tests to ensure the quality, reliability, and stability of front-end components and advertising workflows.
• Troubleshoot and debug issues across the development lifecycle, from initial implementation to production, ensuring smooth ad operations and creative rendering.
• Stay abreast of industry trends in ad technology, UI/UX design, and front-end development to continuously improve the advertising platform's capabilities and user experience.

📝 Enhancement Note: The responsibilities highlight a blend of core UI engineering tasks with specific domain knowledge in advertising. The emphasis on "policy enforcement" suggests that the UI will be used to manage compliance, content moderation, or approval workflows for advertisements, which has direct operational implications for ad revenue and brand integrity.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Engineering, or a related technical field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in front-end development, with a focus on building interactive and data-driven user interfaces.
• Proven experience in developing through all phases of the development lifecycle, from technical designs to production deployments.

Required Skills:

• Strong understanding of UX and UI design principles, with a keen eye for detail and usability.
• Proficiency in core web technologies: HTML5, CSS3, and modern JavaScript (ES6+).
• Hands-on experience with at least one major front-end framework such as React, Angular.js, or Vue.js.
• Experience interfacing with REST APIs and GraphQL Endpoints for data retrieval and manipulation.
• Experience working in a cloud-based environment (e.g., AWS, GCP, Azure) and deploying applications.
• Demonstrated ability to perform Fullstack development, with exposure to backend technologies for API integration.
• Proficient in using version control systems, such as Git.
• Excellent analytical and problem-solving skills, with the ability to diagnose and resolve complex technical issues.
• Strong written and verbal communication skills, with the ability to articulate technical concepts clearly to diverse audiences.
• Ability to quickly learn new features, technologies, and to communicate effectively with various business owners and technical staff.

Preferred Skills:

• General understanding of the Ad domain and advertising technology concepts.
• Experience working in the Connected TV (CTV) space and knowledge of its unique constraints and opportunities.
• Understanding of database concepts and data modeling capabilities for effective data integration and presentation.
• Experience in test-driven development (TDD) environments and writing comprehensive tests.

📝 Enhancement Note: The "L4" designation typically implies an engineer who can work independently, contribute significantly to feature development, and has a solid grasp of the technologies. The required skills are standard for a mid-level UI engineer, but the preferred skills in ad tech and CTV are critical for success in this specific role, indicating a need for domain awareness beyond pure front-end development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 front-end projects that demonstrate proficiency in UI/UX design principles, responsiveness, and interactive elements.
• Include projects that highlight experience with API integrations (REST/GraphQL) and data visualization or complex data manipulation in the UI.
• Provide examples of code repositories (e.g., GitHub) with clean, well-documented, and maintainable code.
• Demonstrate experience with modern JavaScript frameworks (React, Angular.js, Vue.js) and their associated ecosystems.
• Highlight projects where you were involved in the full development lifecycle, from conceptualization and design to implementation and deployment.

Process Documentation:

• For each project, be prepared to discuss the design decisions made, the challenges encountered, and the solutions implemented, particularly concerning user experience and performance optimization.
• Articulate your approach to testing front-end components and ensuring code quality and maintainability.
• Explain your workflow for collaborating with designers and backend engineers to bring features to life.
• Be ready to discuss your experience with version control workflows and deployment processes in a team environment.

📝 Enhancement Note: For a UI Engineer role in a company like Netflix, a strong portfolio is paramount. It should not only showcase technical skills but also demonstrate an understanding of user-centric design and the ability to translate complex requirements into intuitive interfaces. The "Ads Creatives & Policy" aspect means projects related to content management, data dashboards, or workflow tools would be highly relevant.

💵 Compensation & Benefits

Salary Range: $100,000 - $720,000 per year. This is a broad range reflecting Netflix's approach to compensation, which allows employees to tailor their pay mix between annual salary and stock options. The specific compensation will be determined based on factors such as job family, background, skills, experience, and market indicators.

Benefits:

• Comprehensive Health Plans
• Mental Health Support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming Benefits
• Life and Serious Injury Benefits
• Paid Leave of Absence Programs
• Paid Time Off (35 days annually for full-time hourly employees; flexible time off for full-time salaried employees)

Working Hours:

• Generally 40 hours per week, aligning with industry standards for full-time roles. While the role is remote-friendly, specific working hours may need to align with team collaboration needs and business operations in the relevant time zones.

📝 Enhancement Note: The salary range provided by Netflix is exceptionally wide, indicative of their philosophy of offering "top of market" compensation and allowing employee choice in salary vs. stock. For a mid-level (L4) UI Engineer, the actual offer will likely fall within the lower to mid-portion of this range, but the potential for stock options significantly increases the total compensation. The mention of flexible time off for salaried employees is a key benefit that appeals to many tech professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment, Streaming Media, Technology, Advertising. Netflix is a pioneer in the streaming entertainment industry, leveraging technology to deliver a vast content library globally. The recent expansion into advertising represents a significant strategic move, integrating technological innovation with media monetization.

Company Size: Large (Over 10,000 employees globally). As a large, established tech company, Netflix offers a dynamic environment with significant resources and opportunities for impact. For operations professionals, this means working within structured processes but also having the chance to influence and shape new initiatives like the ad platform.

Founded: 1997. Founded by Reed Hastings and Marc Randolph, Netflix has evolved from a DVD-by-mail service to a global streaming giant. This history of innovation and adaptation is deeply embedded in its culture, encouraging engineers to tackle ambitious challenges and drive change.

Team Structure:

• The Ads Platform Engineering teams are relatively new and growing, dedicated to building the infrastructure for Netflix's advertising business.
• Engineers on this team likely report to an Engineering Manager or Director, working within agile squads or feature teams.
• Expect close collaboration with Product Management, Design, Data Science, and other Engineering teams across Netflix to ensure seamless integration of ad products into the member experience.

Methodology:

• Data-driven decision-making is central to Netflix’s operations, with a strong emphasis on experimentation and performance analysis.
• Agile development methodologies are likely employed, fostering iterative development, continuous feedback, and rapid iteration on new features and systems.
• Focus on building highly performant, scalable, and resilient systems is a hallmark of Netflix engineering.

Company Website: https://www.netflix.com/

📝 Enhancement Note: Netflix is renowned for its unique culture, often described as "freedom and responsibility." This implies a high degree of autonomy and accountability for employees. For an engineer in the ad tech space, this means being empowered to innovate and solve complex problems, but also being responsible for the quality and impact of their work on a massive scale.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Engineer (L4). At Netflix, an L4 UI Engineer is expected to be a strong individual contributor who can independently drive feature development, contribute to technical designs, and mentor junior engineers. They are expected to have a solid understanding of software engineering best practices and the ability to navigate complex technical challenges within their domain.

Reporting Structure: The UI Engineer will likely report to an Engineering Manager or a Senior Engineering Lead within the Ads Platform Engineering organization. They will be part of a team that collaborates closely with Product Managers, Designers, and other engineering disciplines (backend, data, QA).

Operations Impact: This role has a direct impact on the success of Netflix's advertising business. By building efficient and user-friendly interfaces for ad creatives and policy management, the UI Engineer contributes to:

• Enabling advertisers to effectively create and manage their campaigns.
• Ensuring compliance with advertising policies, which is crucial for brand safety and regulatory adherence.
• Enhancing the overall ad delivery system's performance and reliability.
• Providing a seamless and integrated advertising experience for members.

Growth Opportunities:

• Technical Specialization: Deepen expertise in UI/UX development for advertising technology, particularly within the CTV domain.
• Leadership: Progress to Senior UI Engineer (L5) or Staff Engineer roles, taking on more complex architectural responsibilities and technical leadership.
• Cross-Functional Mobility: Opportunities to move into product management, technical program management, or other engineering disciplines within Netflix.
• Mentorship: Guide and mentor junior engineers, contributing to team growth and knowledge sharing.
• New Initiatives: Play a key role in shaping and scaling new advertising products and features as the ad business continues to evolve.

📝 Enhancement Note: For an engineer focused on advertising technology, growth opportunities often involve specializing further in ad serving, programmatic advertising, measurement, or client-side ad insertion technologies. The "L4" level is a strong foundation for significant career advancement within Netflix's engineering hierarchy.

🌐 Work Environment

Office Type: Remote Friendly. While the job title and location are listed as Jackson Township, NJ, the "Remote OK" designation and the URL mentioning "remote-united-states-of-america" indicate that this position can be performed remotely within the United States.

Office Location(s): The primary listed location is Jackson Township, New Jersey. However, the "Remote OK" status suggests that candidates from other US locations may be considered, provided they can align with team collaboration schedules and potentially travel to a Netflix office for critical meetings or team events as needed.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative atmosphere where engineers work closely with product managers, designers, and other engineers to achieve shared goals. This often involves pair programming, code reviews, and regular team sync-ups.
• Tools & Technology: Access to cutting-edge development tools, cloud infrastructure, and internal Netflix platforms designed to foster innovation and efficiency.
• Team Interaction: Regular interaction with team members through virtual meetings, chat platforms, and collaborative tools. The emphasis on "freedom and responsibility" means individuals are expected to be proactive in their communication and collaboration.

Work Schedule:

• Standard full-time hours are expected, typically 40 hours per week.
• While remote, maintaining consistent availability during core business hours for the team is crucial for effective collaboration. The "flexible time off" policy allows for managing personal needs while ensuring project commitments are met.

📝 Enhancement Note: The "Remote OK" status for a US-based role at Netflix is a significant draw. It implies a trust-based work culture where results and collaboration are prioritized over physical presence, aligning with their "freedom and responsibility" philosophy. Candidates should be prepared for a highly connected, virtual work environment.

📄 Application & Portfolio Review Process

Interview Process: The interview process at Netflix is known for being rigorous and comprehensive, typically involving multiple stages:

1. Application & Initial Screening: Resume and portfolio review to assess qualifications and experience.
2. Technical Phone Screen: A call with an engineer to assess core technical skills, problem-solving abilities, and understanding of fundamental concepts.
3. On-site/Virtual Interviews (Multiple Rounds):
   • Coding/Technical Interviews: Focus on data structures, algorithms, and practical problem-solving using JavaScript and related technologies. Expect live coding exercises and discussions around technical challenges.
   • System Design Interview: Assess the ability to design scalable, robust, and efficient systems, relevant to the advertising platform context.
   • Behavioral/Cross-Functional Interviews: Evaluate cultural fit, teamwork, communication skills, and how candidates handle specific work situations (e.g., conflict resolution, dealing with ambiguity). These often involve questions about past projects and how they align with Netflix's values.
   • Hiring Manager Interview: A discussion to gauge overall fit, career aspirations, and alignment with the team's goals.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest, most relevant projects. Focus on quality over quantity.
• Highlight Impact: For each project, clearly articulate the problem you solved, your specific contributions, the technologies used, and the outcome or impact. Quantify results whenever possible (e.g., performance improvements, user engagement metrics).
• Showcase Process: Be prepared to walk through your code, explain design decisions, and discuss your development workflow. This includes explaining your approach to testing, collaboration, and problem-solving.
• Relevance to Ads/Policy: If you have projects related to content management, data dashboards, workflow tools, or any aspect of ad tech, emphasize these. Even general UI projects should highlight how you considered user experience, performance, and scalability.
• Code Quality: Ensure your linked code repositories are clean, well-organized, and include a clear README file explaining the project.

Challenge Preparation:

• Coding Challenges: Practice JavaScript coding problems on platforms like LeetCode, HackerRank, or Coderbyte, focusing on algorithmic thinking, data structures, and efficient solutions.
• System Design: Study common system design patterns, scalability principles, and architectural considerations for web applications. Think about how you would design an ad creative management portal or a policy enforcement dashboard.
• Behavioral Questions: Prepare STAR method (Situation, Task, Action, Result) responses for common behavioral questions, drawing from your project experience and aligning them with Netflix’s culture of freedom and responsibility.

📝 Enhancement Note: Netflix interviews are designed to assess not just technical proficiency but also how candidates think, collaborate, and fit within their unique culture. Demonstrating a proactive, problem-solving mindset and a willingness to take ownership will be key. The portfolio is a critical component for showcasing practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Front-end Frameworks: React, Angular.js, Vue.js (experience with at least one is required). Netflix heavily utilizes React for many of its client-side applications.
• Core Web Technologies: HTML5, CSS3, JavaScript (ES6+).
• API Interaction: REST APIs, GraphQL Endpoints.
• Version Control: Git (and platforms like GitHub, GitLab, Bitbucket).
• Build Tools/Bundlers: Webpack, Babel (common in React/modern JS development).

Analytics & Reporting:

• While not explicitly stated for this UI role, understanding how to integrate with analytics SDKs or consume data from reporting APIs is beneficial. Tools like Amplitude, Google Analytics, or internal Netflix analytics platforms might be used by product teams the engineer supports.

CRM & Automation:

• The role focuses on the front-end of ad delivery and policy, so direct CRM experience might not be primary. However, understanding how front-end systems integrate with broader advertising platforms or business operations tools could be an advantage.

📝 Enhancement Note: Given Netflix's scale and focus on performance, expect a modern, robust front-end stack. Proficiency in React is highly probable given its widespread adoption in large tech companies. Familiarity with state management libraries (e.g., Redux, Zustand) and UI component libraries would also be valuable.

👥 Team Culture & Values

Operations Values:

• Freedom & Responsibility: Employees are empowered to make decisions and take ownership of their work, with the expectation that they will act responsibly and deliver results.
• High Performance: A strong emphasis on hiring and retaining top talent, fostering an environment where individuals are challenged to perform at their best.
• Curiosity & Learning: Encouraging continuous learning, exploration of new technologies, and a proactive approach to problem-solving.
• Impact Focus: Driving business value and member satisfaction through innovative solutions and efficient execution.
• Transparency: Open communication and sharing of information across the organization.

Collaboration Style:

• Cross-Functional Integration: UI Engineers work closely with Product Managers to define requirements, Designers to refine user experiences, and Backend Engineers to integrate functionalities.
• Proactive Communication: Due to the remote nature and emphasis on freedom, proactive communication through chat, video calls, and documentation is essential for effective collaboration and alignment.
• Feedback Culture: Regular code reviews and feedback sessions are common, fostering a culture of continuous improvement and knowledge sharing.

📝 Enhancement Note: Netflix's culture is distinctly performance-oriented. Candidates should be comfortable with a high level of autonomy and accountability. The "freedom and responsibility" mantra means being proactive in seeking information, offering solutions, and taking ownership of your contributions to the ad platform's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Ad Landscape: The digital advertising space, particularly CTV, is dynamic. Staying current with new standards, technologies, and competitive pressures will be ongoing.
• Balancing Member Experience with Monetization: A key challenge will be designing ad experiences that are effective for advertisers without negatively impacting the core Netflix viewing experience.
• Scalability and Performance: Building UIs and systems that perform flawlessly for millions of users globally requires meticulous attention to detail and robust engineering practices.
• Policy Complexity: Implementing and managing advertising policies through UI interfaces can be complex, requiring careful design to ensure clarity and usability for internal policy managers.

Learning & Development Opportunities:

• Ad Tech Specialization: Gain deep expertise in the intricacies of ad delivery, ad policy management, and the ad marketplace, particularly within the CTV ecosystem.
• Advanced UI/UX Techniques: Master complex UI patterns, performance optimization strategies, and advanced features of modern JavaScript frameworks.
• Cross-Disciplinary Exposure: Learn from experts in product management, data science, and backend engineering within the advertising domain.
• Industry Conferences & Training: Potential for attending relevant industry events or pursuing certifications to enhance skills in ad technology and front-end development.

📝 Enhancement Note: For a UI Engineer joining a new and growing ad business, the opportunity to shape products from the ground up is a significant draw. The challenges are inherent to building a new revenue stream for a major company, offering substantial learning and high-impact potential.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you design a UI for managing ad creatives that allows advertisers to upload, preview, and submit ads for policy review, ensuring a smooth workflow and clear feedback?" (Focus on workflow, user journey, error handling).
• Collaboration: "Describe a time you had to work with a designer who had a different vision for a UI element. How did you reach a resolution, and what was the outcome?" (Focus on communication, compromise, and user-centricity).
• Problem-Solving: "Imagine a user reports that an ad creative is not displaying correctly on a specific CTV device. What steps would you take to debug and resolve this issue?" (Focus on systematic debugging, understanding of rendering pipelines, and collaboration with backend/QA).

Company & Culture Questions:

• "What interests you about Netflix's approach to advertising, and how do you see your role contributing to its success?" (Demonstrate research into Netflix's ad strategy and your understanding of the business).
• "How do you embody Netflix's 'freedom and responsibility' culture in your work?" (Provide specific examples of taking initiative, owning mistakes, and delivering results).
• "How do you measure the success of a UI you've built, beyond just functionality?" (Focus on user satisfaction, performance metrics, and business impact).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio walkthrough like a story: problem, your solution, technical approach, challenges, and results.
• Interactive Demo: If possible, provide a live demo of a relevant project or a working prototype.
• Code Walkthrough Snippets: Be prepared to share specific code snippets that highlight your best practices, problem-solving skills, or understanding of key frameworks.
• Focus on Impact: Clearly articulate the "why" behind your design and development choices, connecting them to user needs and business objectives. For ad tech, this means performance, compliance, and advertiser efficiency.

📝 Enhancement Note: Netflix interviews aim to assess not just technical skills but also cultural alignment. Be ready to discuss your thought process, how you handle ambiguity, and how you contribute to a team. Prepare concrete examples that showcase your proactive nature and your ability to deliver high-quality work independently.

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📌 Application Steps

To apply for this operations-adjacent UI Engineer position:

• Submit your application through the provided link on the Netflix careers page.
• Portfolio Customization: Tailor your resume and portfolio to highlight projects demonstrating strong UI/UX design, JavaScript framework expertise (especially React), API integration, and any experience related to content management, data visualization, or workflow tools. Emphasize your understanding of the development lifecycle from concept to deployment.
• Resume Optimization: Ensure your resume clearly lists your proficiency in HTML, CSS, JavaScript, Node.js, and front-end frameworks. Quantify achievements where possible, such as performance improvements or successful feature launches. Integrate keywords like "UI Engineer," "Front-end Development," "React," "API Integration," and "Ad Tech" naturally.
• Interview Preparation: Practice coding challenges, prepare STAR method answers for behavioral questions, and research Netflix's culture and recent developments in their advertising business. Be ready to articulate your thought process and problem-solving approach.
• Company Research: Familiarize yourself with Netflix's business model, particularly its new advertising tier, and understand the importance of creative and policy management within this context. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.