UI Designer

📍 Job Overview

Job Title: UI Designer

Company: GN Group

Location: Ballerup, Denmark

Job Type: Full-time

Category: Marketing & E-commerce Operations / Digital Design

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for enhancing GN Hearing's digital user experience and digital solutions across global brands, focusing on user interface (UI) design.

• The UI Designer will collaborate closely with cross-functional teams, including digital product owners, designers, copywriters, and developers, to create intuitive and engaging user journeys.

• Key responsibilities involve translating creative campaign concepts into effective digital solutions and defining consistent UI components and interfaces based on e-commerce best practices.

• The position requires a strong portfolio demonstrating a keen eye for detail, proficiency in design and prototyping tools, and experience with design systems in B2B and B2C e-commerce contexts.

📝 Enhancement Note: The raw job description is for a "UI Designer" within the Marketing & E-commerce team. To align with the RevOps/SalesOps/GTM focus, this role is categorized under "Marketing & E-commerce Operations / Digital Design" as UI/UX directly impacts lead generation, customer conversion, and digital customer care processes within the GTM funnel. The implied experience level is mid-level due to the described responsibilities and the mention of initial experience working across various teams.

📈 Primary Responsibilities

• Develop high-class user interface designs across various digital solutions, prioritizing user engagement and experience enhancement.

• Collaborate with digital product owners, designers, copywriters, and developers to craft intuitive, user-friendly experiences spanning lead generation, online payments, and online customer care.

• Translate creative campaign concepts into effective digital solutions and deliver exceptional user experiences.

• Define and maintain consistent UI components and interfaces, working closely with UX designers and adhering to digital best practices within the e-commerce landscape.

• Create and manage UI pattern libraries and style guides to ensure design consistency and scalability across all digital platforms.

• Contribute to the digitalization journey of GN Hearing by actively participating in the design and implementation of digital offerings.

• Apply agile methodologies to design processes, managing multiple projects and tasks concurrently.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the specific actions and outcomes expected of a UI Designer in a GTM context, emphasizing their role in the customer journey from lead generation to conversion and ongoing care.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is highly recommended, often demonstrated through a strong portfolio.

Experience:

• Proven experience in a similar UI design position, either within agencies or in-house, with a track record of successfully delivering digital design solutions.

• Demonstrated experience designing user experiences for digital products and services, integrating user insights with business goals.

Required Skills:

• A strong UI portfolio showcasing an excellent eye for detail, with a keen understanding of visual hierarchy, balance, proportion, and digital best practices.

• Proficiency in industry-standard design and prototyping tools, with a specific emphasis on Figma.

• Experience designing for both B2B and B2C e-commerce platforms.

• Familiarity with design systems as a foundation for creating consistent and scalable user interfaces.

• Understanding of user insights and business goals, and the ability to translate them into effective design solutions.

• Professional English language proficiency, both written and verbal, for effective communication with global teams.

Preferred Skills:

• Experience in creating and maintaining UI pattern libraries and style guides.

• Knowledge of UX design principles and best practices to complement UI work.

• Experience with A/B testing and data-driven design optimization.

• Familiarity with web accessibility standards (e.g., WCAG).

• Understanding of front-end development principles to facilitate collaboration with developers.

📝 Enhancement Note: The "Skills & Qualifications" section has been structured to clearly differentiate between required and preferred skills, with specific emphasis on operations-relevant tools like Figma and concepts like design systems, B2B/B2C e-commerce, and agile methodologies. An implied education requirement has been added based on industry standards for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive UI portfolio is mandatory, showcasing a strong eye for detail, visual hierarchy, balance, and proportion.

• The portfolio should clearly demonstrate experience in designing digital products and services, with a focus on user insights and business goals.

• Showcase examples of UI components, interfaces, and user flows designed for B2B and B2C e-commerce environments.

• Include case studies that highlight the design process, problem-solving approach, and the impact of your UI designs on user engagement and business objectives.

Process Documentation:

• Evidence of defining consistent UI components and interfaces, ideally with examples of style guides or pattern libraries created.

• Case studies demonstrating collaboration with product owners, designers, copywriters, and developers to bring digital solutions to life.

• Examples of how user insights and business goals were integrated into the design process and influenced design decisions.

• Documentation or examples of applying agile methodologies to design workflows and project management.

📝 Enhancement Note: This section emphasizes the critical need for a robust UI portfolio, detailing what specific elements should be included to showcase relevant skills and experience for this role, particularly in the context of e-commerce and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UI Designer with 2-5 years of experience in Denmark, particularly in the Copenhagen metropolitan area (Ballerup), the estimated salary range is approximately DKK 35,000 - DKK 50,000 per month (DKK 420,000 - DKK 600,000 annually). This estimation considers the cost of living in Denmark and the specialized skills required for digital design within a global organization.

Benefits:

• Flexible working arrangements, allowing for a blend of in-office and remote work.

• Opportunities to contribute to the digitalization journey of a global company.

• Collaborative work environment with cross-functional teams.

• Professional development and learning opportunities.

• Exposure to cutting-edge technology and design practices in the hearing and audio solutions industry.

• Potential for involvement in impactful projects that transform lives.

Working Hours: Approximately 40 hours per week, with a focus on flexibility to accommodate hybrid work arrangements and individual responsibilities.

📝 Enhancement Note: A salary range has been estimated for Ballerup, Denmark, based on typical mid-level UI Designer compensation in the region, considering the provided job details and market data. The benefits are tailored to reflect the information available in the job description, highlighting flexibility and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Devices / Hearing Solutions & Audio Technology. GN Group is a global leader in intelligent hearing, audio, video, and gaming solutions, with a strong mission to transform lives through sound and sight. The company is undergoing significant digitalization, making this role integral to its strategic growth.

Company Size: GN Group is a large enterprise, indicated by its global presence and the mention of a "global Marketing & E-commerce team." This implies a complex organizational structure with numerous departments and potential for cross-functional interaction.

Founded: GN Store Nord A/S was founded in 1869, signifying a long-standing history and established presence in its respective markets. This heritage often translates to a culture that values stability, innovation, and long-term vision.

Team Structure:

• The UI Designer will join the global Marketing & E-commerce team.

• This team likely comprises digital product owners, UX designers, copywriters, developers, and marketing specialists.

• Collaboration is expected across various business functions and international teams.

Methodology:

• The team operates with agile ways of working, indicating a dynamic and iterative approach to project development.

• Emphasis is placed on data-driven decision-making, integrating user insights with business goals.

• A strong focus on digital best practices, particularly within e-commerce, is central to their design philosophy.

• Collaboration and cross-functional teamwork are key methodologies for achieving project success.

Company Website: https://www.gn.com/

📝 Enhancement Note: The company context has been enriched by leveraging information about GN Group's industry, size, and history to provide a more comprehensive understanding of the work environment and potential operational dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for individuals with 2-5 years of experience in UI design. It offers a solid foundation for specializing further in digital product design within the GTM space. The responsibilities suggest a contributor role with significant influence on digital product development and user experience.

Reporting Structure: The UI Designer will report into the Marketing & E-commerce team, likely working under a Digital Product Owner or a Design Manager. Close collaboration with UX designers and developers is expected, fostering a team-oriented approach.

Operations Impact: The UI Designer's work directly impacts the company's digital presence, influencing:

• Lead Generation: Through engaging and intuitive interfaces that attract and capture potential customer interest.

• Conversion Rates: By optimizing the user journey for online sales and service interactions.

• Customer Satisfaction: By ensuring a seamless and positive user experience across all digital touchpoints.

• Brand Perception: By contributing to a modern, professional, and user-friendly digital identity.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX design for e-commerce, B2B/B2C platforms, or specific product lines.

• Skill Development: Gain experience with advanced design systems, prototyping techniques, and potentially UX research methodologies.

• Leadership: Progress to a Senior UI Designer role, lead design initiatives for specific projects, or move into a UX Design or Digital Product Management role.

• Cross-functional Mobility: Transition into related roles within marketing, product management, or digital strategy.

📝 Enhancement Note: This section analyzes the career trajectory and impact of a UI Designer within a GTM and operations context, outlining potential growth paths and the influence of the role on core business objectives.

🌐 Work Environment

Office Type: The role is based in Ballerup, Denmark, and is described as hybrid, indicating a mix of in-office and remote work. The office environment is likely modern, collaborative, and equipped to support creative and technical teams.

Office Location(s): Ballerup, Denmark. This location is part of the Greater Copenhagen area, offering good infrastructure and accessibility.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration suggests an open and interactive workspace designed to facilitate teamwork and communication between designers, product owners, developers, and marketing teams.

• Tools & Technology: Access to industry-standard design and prototyping software (e.g., Figma), potentially with advanced hardware and software setups to support creative workflows.

• Team Interaction: Opportunities for regular in-person team meetings, brainstorming sessions, and workshops to foster innovation and ensure alignment on digital strategies.

Work Schedule: The standard work week is approximately 40 hours, with flexibility offered to support the hybrid work model. This allows operations professionals to manage their time effectively while ensuring project deliverables are met.

📝 Enhancement Note: The work environment description is tailored to a hybrid model and a creative/technical team, emphasizing collaboration and the tools necessary for effective UI design within an enterprise setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your suitability for the role and alignment with GN Group's design standards.

• Skills Assessment / Case Study: You may be asked to complete a design challenge or present a case study from your portfolio that demonstrates your UI design process, problem-solving skills, and ability to meet business objectives.

• Team Interviews: Discussions with the hiring manager and potential team members (e.g., UX Designer, Product Owner) to evaluate your technical skills, collaborative approach, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss your overall fit with the company's vision and long-term goals.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Prioritize those demonstrating B2B/B2C e-commerce experience, strong UI design principles, and successful outcomes.

• Tell a Story: For each project, clearly outline the problem, your role, the design process (research, ideation, iteration), the solutions you implemented, and the measurable results or impact.

• Highlight Process: Detail your use of design systems, UI pattern libraries, and prototyping tools like Figma. Explain how you integrated user insights and business goals.

• Demonstrate Detail: Pay close attention to visual hierarchy, balance, proportion, and overall aesthetic quality. Ensure consistency across all presented elements.

• Prepare for Discussion: Be ready to articulate your design decisions, justify your choices, and discuss trade-offs made during the design process.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the brief, target audience, and business objectives.

• Focus on Process: Demonstrate a structured approach, even if time is limited. Outline your steps, assumptions, and design rationale.

• Prioritize Key Screens: Focus on designing the most critical user flows and screens that best represent your UI design capabilities for the given scenario.

• Be Ready to Present: Prepare a concise presentation of your solution, highlighting key design elements and justifications.

📝 Enhancement Note: This section provides detailed, actionable advice on preparing for the interview process, with a strong emphasis on portfolio content and presentation strategies specifically relevant to a UI Designer role in a corporate setting.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a requirement.

• Design Systems: Experience utilizing and contributing to design systems for consistency and scalability.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial for grasping the broader GTM context and how UI designs fit into customer journeys.

📝 Enhancement Note: The tools section focuses on the explicit requirements (Figma, Design Systems) and infers related technologies that would be beneficial for a UI Designer in a GTM and e-commerce context.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, translating them into intuitive and effective digital experiences.

• Collaboration: A strong belief in teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Innovation: A drive to explore new ideas, technologies, and design approaches to continuously improve digital offerings.

• Quality & Detail: A dedication to producing high-caliber work with meticulous attention to detail in every aspect of design.

• Agility: An embrace of flexible work methods, adapting quickly to changing project needs and market demands.

Collaboration Style:

• Cross-functional Integration: Actively engaging with product owners, developers, and marketing teams to ensure design alignment and seamless execution of digital solutions.

• Feedback-Driven: Open to constructive feedback from peers and stakeholders, using it to refine designs and improve outcomes.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights within the team and across departments.

📝 Enhancement Note: This section infers the likely values and collaboration styles based on the company's mission, industry, and the described role responsibilities, focusing on how these manifest in an operations and GTM context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing interfaces that satisfy user desires while also driving key business metrics (e.g., conversion rates, lead generation).

• Maintaining Consistency Across Brands: Ensuring a cohesive user experience across different GN Hearing brands and digital platforms globally.

• Adapting to Evolving Digital Trends: Staying current with the latest UI/UX trends, technologies, and best practices in a fast-paced digital landscape.

• Cross-functional Alignment: Navigating diverse stakeholder needs and technical constraints to deliver optimal design solutions.

Learning & Development Opportunities:

• Specialized Training: Access to courses or workshops focused on advanced UI/UX techniques, design systems, or e-commerce best practices.

• Industry Exposure: Opportunities to attend relevant design conferences or webinars to stay abreast of industry innovations.

• Mentorship: Potential for guidance from senior designers or product leaders within GN Group.

• Project Variety: Working on diverse projects across different brands and digital touchpoints offers continuous learning and skill expansion.

📝 Enhancement Note: This section anticipates potential challenges and outlines growth opportunities, framing them within the context of a UI Designer's role in a dynamic, global organization focused on digital transformation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs and business requirements in a design. How did you resolve it?" (Focus on your problem-solving process, stakeholder management, and design rationale.)

• "Walk us through a UI project from your portfolio that you are particularly proud of. What was the challenge, your approach, and the outcome?" (Prepare a concise narrative highlighting your process, tools used, and measurable impact.)

• "How do you approach creating or working with a design system? What are the key benefits and challenges?" (Demonstrate your understanding of design system principles and their role in scalability and consistency.)

Company & Culture Questions:

• "What do you know about GN Group and our mission to transform lives through sound and sight?" (Research the company's mission, values, and recent news, especially the sale of the Hearing business and focus on audio/video.)

• "How do you see your role as a UI Designer contributing to our digitalization journey?" (Connect your skills and responsibilities to the company's strategic goals.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction (project overview), Problem Statement, Your Role & Process, Solutions (with visual examples), Results/Impact, and Key Learnings.

• Visuals: Use high-quality mockups, prototypes, and wireframes. Ensure they are clear, well-annotated, and highlight key UI elements.

• Narrative: Tell a compelling story for each case study. Focus on the 'why' behind your design decisions.

• Metrics: Where possible, quantify the impact of your designs (e.g., increased conversion rates, improved user satisfaction scores). If exact metrics aren't available, discuss anticipated outcomes based on design principles.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and to the point.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to a UI Designer role, including example questions and strategies for presenting a portfolio and handling design challenges within a corporate context.

📌 Application Steps

To apply for this UI Designer position:

• Utilize the ‘APPLY’ link provided in the job posting.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight relevant e-commerce UI design experience, design system usage, and proficiency in Figma. Prepare to discuss specific case studies that demonstrate your process and impact.

• Resume Optimization: Update your resume to clearly articulate your experience in UI design, user experience, digital solutions, and e-commerce. Use keywords from the job description such as "Figma," "Design Systems," "B2B/B2C," and "Agile." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions. Research GN Group's current digital presence and recent company announcements.

• Company Research: Understand GN Group's mission, its recent strategic shifts (e.g., sale of the Hearing business), and its focus on audio and video solutions. Familiarize yourself with their brand identity and digital platforms.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.