UI Designer at Basket

📍 Job Overview

Job Title: UI Designer
Company: Basket
Location: Zurich, Switzerland (Remote)
Job Type: Full-Time
Category: Product Design / UI/UX
Date Posted: December 16, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Design visually stunning and culturally relevant user interfaces for a fashion-first Gen Z product, directly influencing brand perception and user engagement.
• Take ownership of the end-to-end design process, from conceptualization and user flows to high-fidelity mockups and seamless engineering handoffs.
• Establish and evolve a comprehensive design system, ensuring consistency, scalability, and a strong visual identity across the product.
• Collaborate closely with founders and engineers to translate product vision into intuitive and aesthetically pleasing user experiences.

📝 Enhancement Note: This role is a unique opportunity for a UI Designer to significantly impact a product from its early stages, focusing on brand building and user connection within the Gen Z demographic. The emphasis is on aesthetic ownership and cultural resonance over purely functional UI.

📈 Primary Responsibilities

• Craft polished, high-quality UIs for a Gen Z audience, prioritizing fashion-forward aesthetics, cultural relevance, and intuitive user interaction.
• Lead the entire design lifecycle, including ideation, wireframing, user flow mapping, high-fidelity UI design, and detailed specifications for engineering.
• Develop, maintain, and advance Basket's design system, encompassing visual language, component libraries, and core interaction patterns.
• Contribute to the creation of marketing collateral and brand assets, ensuring visual consistency across all touchpoints.
• Conduct design reviews, gather feedback from stakeholders, and iterate on designs to achieve optimal user experience and brand alignment.
• Stay abreast of current fashion trends, Gen Z culture, and emerging design methodologies to inform product direction and visual strategy.

📝 Enhancement Note: The responsibilities highlight a blend of core UI design execution and strategic brand development. The role requires a proactive approach to defining visual language and contributing to the overall product identity, rather than just executing design tasks.

🎓 Skills & Qualifications

Education: While formal education in design is beneficial, a strong portfolio demonstrating exceptional UI design skills and aesthetic sensibility is paramount. Experience: 2-5 years of professional experience in UI design, with a proven track record of creating engaging user interfaces for consumer-facing products.

Required Skills:

• Exceptional UI design capabilities, evidenced by a portfolio showcasing strong taste, clarity, pixel-perfect execution, and attention to detail.
• Deep understanding of fashion, current culture, and Gen Z consumer behavior, with a passion for creating aesthetically pleasing and relevant products.
• Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).
• Experience in defining and evolving design systems, including style guides, component libraries, and design patterns.
• Ability to translate complex concepts into simple, intuitive, and visually compelling user interfaces.
• Strong communication and collaboration skills, with the ability to articulate design decisions and work effectively with cross-functional teams.

Preferred Skills:

• Experience designing for mobile-first applications, particularly within the e-commerce or social media sectors.
• Familiarity with front-end development principles (HTML, CSS, JavaScript) to facilitate effective collaboration with engineers.
• Experience creating marketing collateral, social media graphics, or other brand-related visual assets.
• A keen eye for typography, color theory, and layout composition in the context of fashion and lifestyle branding.

📝 Enhancement Note: The emphasis on "taste," "fashion," and "cultural relevance" suggests that candidates with a background or strong interest in fashion, art, or lifestyle branding will be highly valued, even if their direct professional experience is primarily in tech. The portfolio is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end UI design projects, demonstrating your conceptual thinking, design process, and final execution.
• Highlight projects with a strong aesthetic focus, particularly those targeting younger demographics or involving fashion/lifestyle brands.
• Include examples of designing for mobile applications and demonstrate an understanding of mobile-first principles.
• Present case studies that detail your problem-solving approach, design iterations, and the impact of your design decisions.
• Ensure your portfolio clearly articulates your role and contributions within each project.

Process Documentation:

• Provide examples of how you approach user flow mapping and information architecture for consumer products.
• Demonstrate your methods for creating and maintaining design systems, including component libraries and style guides.
• Illustrate your process for collaborating with engineers, including handoff procedures and design specifications.
• Showcase your ability to iterate on designs based on feedback and data, demonstrating a user-centered approach.

📝 Enhancement Note: The portfolio should not just be a collection of pretty screens but should tell a story of how the candidate approaches design challenges, particularly those involving aesthetic judgment and brand building for a specific demographic.

💵 Compensation & Benefits

Salary Range: For a mid-level UI Designer (2-5 years experience) in Zurich, Switzerland, with a remote arrangement, a competitive salary range would typically be between CHF 90,000 and CHF 120,000 annually. This estimate considers the high cost of living in Zurich, the specialized skills required for fashion-forward Gen Z products, and the remote nature of the role which might slightly adjust local market rates.

Benefits:

• Competitive salary commensurate with experience and the Zurich market.
• Opportunity to shape the visual identity and product direction of a fast-growing Gen Z fashion product.
• Significant ownership and autonomy in design decisions.
• Collaboration with passionate founders and a dedicated engineering team.
• Potential for growth as the company scales.
• Flexible remote work environment.

Working Hours: A standard full-time work week is expected, likely around 40 hours per week. Given the remote nature, there may be some flexibility in daily scheduling, but consistent availability for team collaboration and project deadlines is crucial.

📝 Enhancement Note: Salary is an estimate based on industry benchmarks for UI Designers in Zurich, Switzerland, factoring in experience level and the remote work arrangement. Benefits are inferred based on typical startup offerings for roles with significant impact and ownership.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / E-commerce / Fashion Tech. Basket operates at the intersection of technology and fashion, aiming to capture the Gen Z market with a fashion-first digital product. Company Size: As a startup, Basket is likely in its early to growth stages, indicating a lean, agile, and fast-paced environment. This suggests a close-knit team where individual contributions have a significant impact. Founded: The company's founding date is not specified, but the focus on "Gen Z product" and "early, formative stages" implies it's a relatively new venture, likely within the last 1-5 years.

Team Structure:

• The design team may be small or even a single individual initially, reporting directly to the founders or a Head of Product.
• Close collaboration with the founding team and engineering is a core aspect of the structure.
• Cross-functional collaboration will be essential, with the UI Designer working hand-in-hand with product visionaries and technical implementers.

Methodology:

• Emphasis on agile development methodologies, allowing for rapid iteration and adaptation.
• Data-driven decision-making combined with strong aesthetic intuition and cultural insight.
• A culture of ownership and accountability, where team members are empowered to make significant contributions.
• Focus on building a strong brand identity that resonates deeply with the target Gen Z audience.

Company Website: https://www.jackandjill.ai (This appears to be the AI recruiter's website, not Basket's. The actual company website for Basket is not provided.)

📝 Enhancement Note: The company culture is likely to be dynamic, entrepreneurial, and focused on innovation. The UI Designer will be a key player in shaping the brand's visual narrative, requiring a blend of creative flair and strategic thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI Designer, implying 2-5 years of dedicated experience. The responsibilities, however, extend beyond typical mid-level tasks, offering significant ownership and strategic input akin to a senior role in a larger organization. Reporting Structure: The UI Designer will likely report directly to one of the company's founders or a Head of Product. This direct line of communication ensures that design vision is closely aligned with overall business strategy. Operations Impact: The UI Designer's impact is paramount. They will be instrumental in defining the user experience and visual appeal of the product, directly influencing customer acquisition, engagement, retention, and brand loyalty within the highly discerning Gen Z demographic.

Growth Opportunities:

• Design Leadership: As the company grows, there's a clear path to becoming the Lead UI/UX Designer or Head of Design, building and managing a design team.
• Product Strategy: The close involvement with founders and product development offers opportunities to deepen understanding of product strategy and business growth.
• Brand Building: The chance to build a strong personal brand and portfolio by significantly contributing to a culturally relevant Gen Z product.
• Skill Specialization: Opportunities to deepen expertise in areas like design systems, interaction design, or even explore adjacent areas like brand marketing.

📝 Enhancement Note: This role offers substantial growth potential, particularly for an individual who thrives in a startup environment and wants to have a significant, visible impact on a product and brand. The "fashion-first" aspect also opens doors to specialized career paths within fashion tech.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for the employee, allowing them to work from anywhere. Office Location(s): While the role is remote, the company is based in Zurich, Switzerland. This might imply a preference for candidates who can legally work in or have some connection to Switzerland, or it could simply be the company's administrative headquarters. The job description explicitly states "Remote" for the job itself.

Workspace Context:

• A fully remote setup requires strong self-discipline, effective time management, and excellent asynchronous communication skills.
• The work environment will be digitally collaborative, relying heavily on tools like Slack, Zoom, and shared design platforms.
• Opportunities for team interaction will primarily be virtual, emphasizing the need for proactive engagement.
• Access to modern design tools and project management software is expected.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected. While remote work often implies flexibility, consistent availability during core business hours for meetings and collaboration with the team (likely in European time zones, given the Zurich base) will be necessary.

📝 Enhancement Note: The remote nature necessitates a candidate who is highly self-motivated and adept at remote collaboration. The company's Zurich base might imply an expectation of working within CET (Central European Time) business hours for critical meetings, even if the candidate is located elsewhere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Contact: Via Jack, the AI recruiter, for an initial screening and to understand your experience and ambitions.
• Portfolio Review: A critical step where your design skills, aesthetic sensibility, and cultural relevance will be assessed. Be prepared to walk through your most relevant projects.
• Founder/Team Interviews: Discussions focused on your design philosophy, approach to fashion and Gen Z culture, collaboration style, and how you envision contributing to Basket's brand.
• Skills Assessment/Case Study (Potential): You might be asked to complete a small design challenge or discuss how you would approach a specific design problem relevant to Basket.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your UI design skills, aesthetic judgment, and passion for fashion/culture. Prioritize mobile-first consumer products.
• Tell a Story: For each project, clearly articulate the problem, your role, your design process, key decisions, and the outcome or impact.
• Highlight Aesthetics & Culture: Emphasize how you incorporated fashion-forward thinking and cultural relevance into your designs. Explain your aesthetic choices.
• Showcase Design System Work: If you have experience creating or contributing to design systems, highlight this prominently.
• Be Ready to Discuss: Prepare to speak in detail about your design choices, tools used, and how you collaborated with others.

Challenge Preparation:

• Familiarize yourself with current Gen Z trends in fashion, social media, and app design.
• Think about how to translate fashion aesthetics into digital product interfaces.
• Be prepared to articulate your design process and justify your decisions with both aesthetic and user-centric reasoning.
• Practice presenting your portfolio and design thinking concisely.

📝 Enhancement Note: The application process heavily relies on the AI recruiter "Jack" and a strong portfolio. Candidates should prepare to engage with AI and then demonstrate a sophisticated understanding of design, culture, and brand building.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable for modern startups), Sketch, Adobe Creative Suite (Photoshop, Illustrator).
• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Notion or similar for documentation.

Analytics & Reporting:

• While not directly a UI Designer's primary tool, understanding how analytics inform design is valuable. Familiarity with tools like Google Analytics, Mixpanel, or Amplitude could be a plus for understanding user behavior post-launch.

CRM & Automation:

• Not directly relevant for this UI Design role, but understanding how design integrates with product platforms is beneficial.

📝 Enhancement Note: Proficiency in Figma is almost a de facto standard for UI design roles in startups today. Candidates should be comfortable with modern collaborative design workflows.

👥 Team Culture & Values

Operations Values:

• Aesthetic Excellence: A deep commitment to creating beautiful, high-quality, and visually compelling designs that align with fashion standards.
• Cultural Resonance: A drive to create products that genuinely connect with and reflect the values and trends of Gen Z culture.
• Ownership & Initiative: A proactive mindset where individuals take responsibility for their work and drive projects forward with minimal oversight.
• Collaboration & Communication: A belief in open communication and teamwork, essential for a remote-first environment and close-knit startup team.
• Innovation & Agility: A willingness to experiment, adapt quickly to market changes, and embrace new ideas.

Collaboration Style:

• Highly collaborative, especially with founders and engineers, to ensure design vision is translated effectively into the product.
• Open to constructive feedback and iterative design processes.
• Emphasis on clear, concise communication, both synchronous and asynchronous, to bridge geographical distances.
• A culture that values diverse perspectives and creative problem-solving.

📝 Enhancement Note: The company values will likely revolve around creativity, a strong sense of style, and an entrepreneurial spirit, all within a collaborative and adaptive remote framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Brand Identity: Establishing a unique and compelling visual identity for a new product in a competitive market.
• Balancing Aesthetics with Usability: Ensuring that the fashion-forward aesthetic does not compromise the user experience and ease of use for the Gen Z audience.
• Remote Collaboration: Effectively collaborating and communicating design intent across a remote team, potentially across different time zones.
• Rapid Iteration: Adapting to fast-paced product development cycles and market feedback, requiring quick design adjustments.

Learning & Development Opportunities:

• Deep Dive into Gen Z Culture: Gaining unparalleled insight into the preferences and behaviors of the Gen Z demographic.
• Brand Building Expertise: Developing skills in establishing and evolving a brand's visual language from the ground up.
• Product Strategy Involvement: Learning how design decisions directly influence business outcomes and product strategy in a startup context.
• Design System Mastery: Becoming an expert in creating and scaling design systems for consumer products.

📝 Enhancement Note: The challenges are directly tied to the startup environment and the specific niche of fashion-tech for Gen Z, offering significant learning opportunities for personal and professional growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a fashion-first product targeting Gen Z?" (Focus on your aesthetic research, cultural understanding, and initial design concepts.)
• "Describe a time you had to balance a strong aesthetic vision with user experience requirements. What was the outcome?" (Highlight your problem-solving approach and ability to compromise effectively.)
• "Imagine we need to design a new feature for our app. Walk us through your design process from brief to final handoff." (Demonstrate your end-to-end design methodology.)

Company & Culture Questions:

• "What brands or products do you admire within the Gen Z fashion or tech space, and why?" (Show your understanding of the target audience and market.)
• "How do you stay current with fashion trends and Gen Z culture?" (Explain your research methods and sources.)
• "How do you approach collaboration in a remote environment, especially with non-designers like founders and engineers?" (Emphasize your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most compelling project that best showcases your aesthetic and cultural relevance.
• Focus on Narrative: For each project, clearly explain the problem, your unique contribution, the design decisions made, and the results.
• Highlight Aesthetic Choices: Be ready to articulate why you chose specific colors, typography, layouts, and interactions, linking them to the fashion-first and Gen Z audience.
• Demonstrate Process: Show wireframes, user flows, and iterations to illustrate your design thinking beyond just the final polished screens.
• Be Concise and Engaging: Aim for clarity and passion, keeping your audience engaged.

📝 Enhancement Note: Interviews will likely assess not only design skills but also cultural awareness, aesthetic judgment, and the ability to thrive in a fast-paced, remote startup environment. The AI recruiter, Jack, suggests a tech-forward application process.

📌 Application Steps

To apply for this UI Designer position:

• Visit the Jack & Jill AI website and "Speak with Jack" to initiate your application.
• Portfolio Customization: Tailor your portfolio to prominently feature projects that demonstrate your UI design skills, aesthetic sensibilities, and understanding of fashion or Gen Z culture. Prioritize mobile-first consumer applications.
• Resume Optimization: Ensure your resume clearly highlights your experience in UI design, relevant tools, and any work within consumer products, fashion, or lifestyle sectors. Use keywords like "UI Design," "Fashion," "Gen Z," "Design System," and "Mobile-First."
• Interview Preparation: Practice articulating your design process, aesthetic rationale, and cultural insights. Prepare to discuss your portfolio projects in detail and how you would approach designing for Basket.
• Company Research: While direct company information is limited, research trends in fashion tech, Gen Z consumer behavior, and successful mobile applications targeting this demographic to inform your discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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