Staff Product Designer, Client Experience

📍 Job Overview

Job Title: Staff Product Designer, Client Experience

Company: Boulevard

Location: Remote - USA

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-05-06

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic direction and execution of client-facing product design initiatives, focusing on enhancing the end-to-end client journey within the self-care industry.

• Drive user experience improvements for core client interactions, including seamless online booking, appointment self-management, and personalized communication touchpoints.

• Collaborate closely with Product Management and Engineering to define and implement scalable, reliable, and intelligent features that support business growth and international expansion.

• Integrate AI capabilities into the client experience to deliver smarter workflows, personalized recommendations, and build trust through clear, value-driven interactions.

• Act as a design leader and multiplier, elevating design quality, influencing peers, and contributing to the evolution of the company's design system and best practices.

📝 Enhancement Note: This role is positioned as a "Staff" level designer, indicating a significant level of seniority and strategic influence. The focus on "Client Experience" within the "self-care industry" and the explicit mention of AI integration points to a need for a designer who can think holistically about user journeys, business outcomes, and emerging technologies. The emphasis on moving "upmarket" and supporting "franchise businesses" suggests a need for design solutions that are both robust and scalable.

📈 Primary Responsibilities

• Define and lead the client experience design strategy, aligning with long-term company goals and key success metrics in partnership with Product and Engineering.

• Design comprehensive client journeys, reusable patterns, and scalable frameworks that enhance personalization and user engagement across Boulevard's ecosystem.

• Develop intuitive and conversion-optimized online booking flows, reducing friction and increasing conversion rates for businesses on the platform.

• Create seamless client self-management experiences for appointments, user profiles, preferences, loyalty programs, and other account-related functions.

• Design effective and empathetic communication touchpoints, including confirmations, reminders, follow-ups, marketing messages, and direct client-to-business communication.

• Translate complex human needs and business objectives into clear, compelling, and user-friendly client-facing interfaces and interactions.

• Guide engineers through the implementation phase to ensure design intent, quality, and user experience are maintained in production.

• Champion design excellence by influencing peers, contributing to design culture, establishing design standards, and mentoring other designers.

• Evolve and maintain Boulevard's design system to accommodate increasing client-facing complexity and support future product expansion.

• Explore and define the strategic application of AI to enhance client experiences, focusing on areas like intelligent booking, personalized recommendations, and building trust.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design execution. The emphasis on "end-to-end client journeys," "scalable frameworks," and "design system evolution" suggests a need for a designer who can think systemically. The explicit mention of "AI" and "conversion, retention, and engagement" ties the design work directly to business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in product design is paramount.

Experience: A minimum of 10 years of progressive experience in product design, with a significant focus on user experience (UX) and client-facing applications. Proven experience designing for SaaS platforms, preferably within appointment-based service industries.

Required Skills:

• Deep empathy for end-users and a strong understanding of human-centered design principles.

• Mastery of the full, iterative design process: user research, journey mapping, content design, wireframing, prototyping, user testing, and high-fidelity visual design.

• Proven ability to design for measurable business outcomes, including conversion rate optimization, customer retention, and engagement metrics.

• Demonstrated experience balancing business objectives with exceptional user experience.

• Comfort and proficiency in navigating ambiguity and driving clarity within evolving product landscapes.

• A strong, well-articulated design point of view, coupled with the ability to receive and act on feedback constructively.

• Ability to prioritize and focus on impactful outcomes, ensuring thoughtful execution while maintaining high quality standards.

• Proficiency with modern design tools, specifically Figma, and experience with AI-powered design and productivity tools (e.g., Claude, Cursor).

Preferred Skills:

• Experience in the self-care industry (salons, spas, medspas, barbershops).

• Background in designing for franchise or multi-location businesses.

• Familiarity with internationalization and localization considerations in design.

• Experience with AI integration in user-facing products, understanding ethical considerations and user trust.

• Strong facilitation and presentation skills for design reviews and cross-functional alignment.

📝 Enhancement Note: The "10+ years" experience level combined with "Staff" title implies a need for strategic thinking, leadership, and a proven track record of impact. The explicit mention of "Figma, Claude, Cursor" indicates a required technical proficiency. The preference for industry experience and AI integration suggests a desire for a candidate who can hit the ground running with relevant domain knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects that demonstrate a strong understanding of the user journey, from discovery to post-interaction.

• Include case studies that clearly articulate the problem statement, your design process, key decisions, and the resulting impact on user behavior and business metrics.

• Highlight projects where you successfully designed for conversion, engagement, and retention, providing quantifiable results where possible.

• Demonstrate experience with complex systems, design patterns, and the evolution or contribution to design systems.

Process Documentation:

• Detail your approach to user research, including methodologies for gathering insights and translating them into actionable design requirements.

• Explain your process for wireframing, prototyping, and conducting user testing to validate design concepts and iterate effectively.

• Showcase examples of how you've partnered with engineering to ensure successful implementation and maintain design integrity.

• Illustrate your experience in content design and how it contributes to a clear and compelling user experience.

📝 Enhancement Note: For a Staff level Product Designer, the portfolio is critical. It must go beyond just visual polish and demonstrate strategic thinking, process rigor, and measurable impact. The inclusion of AI tools in the requirements suggests that demonstrating experience with AI-assisted design workflows or AI-powered features would be highly advantageous.

💵 Compensation & Benefits

Salary Range:

• For candidates in NYC, SF Bay Area, and Seattle: $158,000 - $197,500 per year.

• For all other U.S. locations: $139,500 - $179,800 per year.

Benefits:

• Comprehensive health coverage including dental, medical, and vision insurance.

• Life insurance to provide peace of mind.

• 401(k) match for retirement savings.

• Flexible vacation day policy to support work-life balance.

• Monthly work-from-home stipend to support a productive remote environment.

• Family planning resources and specialized support programs.

• Equity opportunities, allowing employees to grow with the company.

• Boulevard Bucks Learning and Development program to explore businesses within the market.

Working Hours: 40 hours per week (Full-Time). Flexibility is implied given the fully remote nature, allowing for effective management of personal time alongside professional responsibilities.

📝 Enhancement Note: The salary ranges provided are detailed and location-specific, which is a strong indicator of transparent compensation practices. The inclusion of "Boulevard Bucks Learning and Development" is a unique benefit that directly aligns with the company's industry and the role's focus on understanding client businesses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS, specifically focused on the appointment-based self-care industry (salons, spas, medspas, barbershops).

Company Size: The provided data does not specify, but the mention of moving "upmarket" and expanding "internationally" suggests a growth-stage company, likely mid-size with ambitions for significant scaling.

Founded: 2016. Boulevard was founded with a deep understanding of salon and spa business pain points, aiming to provide a modern, user-friendly client experience platform.

Team Structure:

• The Client Experience pod is a dedicated team owning the end-to-end journey of Boulevard's clients, from discovery and booking to self-management and communications.

• As a Staff Product Designer, you will operate at a strategic level within this pod, likely collaborating with a Product Manager, fellow designers, and a team of engineers.

Methodology:

• Data-Driven Design: The role emphasizes defining success metrics and ensuring work ladders up to long-term company goals, implying a data-informed approach to design decisions.

• Human-Centered Approach: A core tenet is deep empathy for clients and translating deeply human needs into experiences.

• Iterative Development: The design process involves continuous research, prototyping, testing, and iteration.

• Scalability and Flexibility: The platform must scale to support complex franchise businesses and international expansion, requiring robust and flexible design solutions.

• AI Integration: Exploring and defining how AI can enhance the client experience is a key methodology for future growth and innovation.

Company Website: https://www.joinblvd.com/

📝 Enhancement Note: Boulevard positions itself as a company that understands its market deeply, having been founded by individuals who immersed themselves in the industry. The culture appears to value curiosity, experimentation, and sophisticated simplicity. The emphasis on "doing the best work of your life" and celebrating diverse backgrounds suggests an inclusive and ambitious work environment.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer. This level signifies a senior individual contributor role, responsible for setting design direction, influencing strategy, and driving complex projects to completion. It requires a high degree of autonomy, strategic thinking, and the ability to mentor and influence others.

Reporting Structure: While not explicitly stated, a Staff Product Designer typically reports to a Design Lead, Director of Product Design, or a Head of Design. They will work closely with Product Managers and Engineering Leads within their assigned pod.

Operations Impact: The design decisions made by this role will directly impact millions of end-users and thousands of businesses on the Boulevard platform. The focus on client experience, conversion, and retention means this role has a profound influence on the growth, revenue, and overall success of both Boulevard and its clients.

Growth Opportunities:

• Strategic Influence: Opportunity to shape the long-term vision and roadmap for client-facing experiences, influencing product strategy and company direction.

• Leadership Development: Develop leadership skills through mentoring junior designers, leading design initiatives, and influencing cross-functional teams. Potential to move into management roles or Principal/Group Design Lead positions.

• Skill Specialization: Deepen expertise in areas like AI-driven design, complex journey mapping, design system architecture, and scaling SaaS products for enterprise and international markets.

• Industry Expertise: Gain specialized knowledge in the self-care and appointment-based business sector, becoming a subject matter expert.

• Cross-Functional Mastery: Enhance collaboration and communication skills by working closely with product, engineering, marketing, and sales teams.

📝 Enhancement Note: The "Staff" title is a significant indicator of career progression. It suggests that candidates should be looking for opportunities to lead, strategize, and mentor, rather than just execute individual features. The impact on both the company and its clients is substantial, offering a clear path for career advancement and professional development.

🌐 Work Environment

Office Type: Fully Remote. This means employees can work from anywhere within the United States.

Office Location(s): Remote - USA. The company does not specify any physical office locations that employees are required to attend.

Workspace Context:

• Flexibility: Employees have the autonomy to choose their work location, promoting a healthy work-life balance and personal productivity.

• Technology: A monthly work-from-home stipend is provided, suggesting the company supports employees in setting up an effective and comfortable home office environment.

• Collaboration: Despite being remote, the emphasis on close partnership with Product and Engineering, and the need to contribute to design culture, implies a highly connected and communicative remote team environment. Regular virtual meetings, design critiques, and collaborative sessions are expected.

Work Schedule: The standard work week is 40 hours. Given the fully remote nature, there's likely flexibility in managing daily schedules, provided that collaboration with teams across different time zones (potentially including America/Chicago as a primary reference) is maintained and deliverables are met.

📝 Enhancement Note: The fully remote nature is a significant factor. Candidates should be comfortable with asynchronous communication and proactive engagement in a virtual setting. The WFH stipend suggests a commitment to supporting remote employees' infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you will walk through selected case studies from your portfolio, explaining your design process, strategic thinking, and impact. Be prepared to discuss your approach to key responsibilities like journey mapping, conversion optimization, and AI integration.

• Cross-Functional Interviews: Meetings with Product Management and Engineering leads to assess collaboration style, technical understanding, and ability to work effectively within a pod structure. Expect questions about how you partner with these functions.

• Design Team Interview: Interaction with other designers to evaluate your contribution to design culture, your perspective on design systems, and your ability to provide and receive constructive feedback.

• Executive/Leadership Interview: A final conversation with senior leadership to assess strategic alignment, leadership potential, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 projects that best showcase your experience relevant to client experience, journey design, conversion optimization, and ideally, any AI-related work.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the challenges you overcame, your design solutions, and the measurable outcomes. Use visuals effectively.

• Highlight Impact: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced support tickets by Y%", "improved client satisfaction scores").

• Showcase Process: Detail your research, ideation, prototyping, and testing methods. Explain why you made certain decisions.

• Demonstrate Strategic Thinking: Articulate how your design solutions align with business goals and user needs. For this role, emphasize how your designs drive client acquisition, retention, and satisfaction.

• Address AI: If you have experience with AI tools or designing AI-powered features, ensure this is clearly communicated and demonstrated.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or a live whiteboarding exercise. This will likely involve a prompt related to a client journey, booking flow, or a feature enhancement.

• Focus on Process: Demonstrate your structured thinking and problem-solving approach, not just the final visual output.

• Consider Business Goals: Frame your solution in the context of Boulevard's business objectives and the self-care industry.

• Think Scalability: Consider how your design might scale for different business sizes or international markets.

• AI Integration: If relevant to the prompt, consider how AI could be leveraged.

📝 Enhancement Note: The interview process at this level is rigorous and multi-faceted. Candidates must be prepared to articulate their strategic thinking, demonstrate deep process knowledge, and showcase measurable impact through their portfolio. The emphasis on AI and client experience means these should be central themes in preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Expect proficiency to be essential.

• AI Tools (e.g., Claude, Cursor): Explicitly mentioned, indicating the company is leveraging AI for design assistance, research, or coding. Familiarity with AI-powered productivity and design tools is expected.

• Prototyping Tools: Beyond Figma, experience with tools like InVision, Principle, or Adobe XD might be beneficial but Figma's capabilities are likely sufficient.

• User Research Tools: Tools like UserTesting.com, Lookback, Maze, or similar platforms for conducting remote user research and usability testing.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior, track key metrics, and inform design decisions.

• Data Visualization Tools: Familiarity with tools like Tableau, Looker, or even advanced Excel/Google Sheets for analyzing data and presenting insights.

CRM & Automation:

• CRM Systems: While not directly designing the CRM, understanding how client data flows from CRM into user-facing experiences is beneficial. Salesforce is a common example.

• Communication Platforms: Experience with tools used for client communication (e.g., email marketing platforms, SMS services) will inform design for these touchpoints.

📝 Enhancement Note: The explicit mention of Figma and AI tools like Claude and Cursor is a strong signal of the expected technical stack. Candidates should highlight their proficiency and any experience integrating these tools into their workflow. Understanding how design connects to analytics and CRM data is crucial for demonstrating business impact.

👥 Team Culture & Values

Operations Values:

• Curiosity & Experimentation: Boulevard embraces "insatiable curiosity" and "experimentation," encouraging a culture where trying new approaches and learning from results is valued.

• Sophisticated Simplicity: The belief that "simple solutions require the most sophistication" points to a commitment to elegant, user-friendly designs that are powerful and impactful.

• Client-Centricity: The entire company is built around empowering customers and giving clients "magical moments," highlighting a deep focus on the end-user and business success.

• Empathy & Inclusivity: The company values diverse backgrounds and promotes equal opportunity, fostering an environment where individuals feel safe to be themselves and do their best work.

• Impact & Outcomes: A focus on "shaping the flows, patterns, and frameworks that define how clients interact" and influencing "how an entire client-facing ecosystem evolves" suggests a culture that values tangible, long-term impact.

Collaboration Style:

• Cross-Functional Partnership: Strong emphasis on close collaboration with Product and Engineering, suggesting a team that works in integrated pods and shares ownership.

• Design Leadership & Multiplier Effect: Designers are expected to not only contribute individually but also to "raise the quality bar," "influence peers," and contribute to design culture and standards.

• Feedback-Driven Iteration: The iterative design process implies a culture where feedback is regularly exchanged and acted upon by all team members.

• Holistic Thinking: The role requires thinking "holistically about client journeys" and influencing "how an entire client-facing ecosystem evolves," indicating a collaborative approach that considers the broader system.

📝 Enhancement Note: The culture is described as ambitious, inclusive, and deeply focused on both user experience and business results. For a designer, this means being comfortable with a fast-paced, collaborative environment where strategic thinking and a proactive approach are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design for Growth: Designing for a platform that is "moving upmarket," supporting "complex franchise businesses," and "expanding internationally" presents significant scalability and complexity challenges.

• Balancing Business Needs with User Experience: Continuously ensuring that designs meet stringent business goals (conversion, retention) while remaining empathetic, intuitive, and trustworthy for clients.

• Integrating AI Effectively: Exploring and implementing AI in a way that provides "real client value" while maintaining "trust and clarity" requires careful consideration and thoughtful design.

• Ambiguity and Evolution: Operating in an evolving environment and helping teams find clarity requires strong problem-solving skills and adaptability.

• Remote Collaboration: Effectively collaborating and influencing stakeholders across different time zones and locations in a fully remote setting.

Learning & Development Opportunities:

• AI & Future of Design: Opportunity to be at the forefront of integrating AI into product design, developing expertise in this rapidly evolving field.

• Strategic Design Leadership: Develop and hone strategic design leadership skills, influencing product roadmaps and company-level initiatives.

• Complex System Design: Gain deep experience in designing for large-scale SaaS platforms with complex user flows and diverse user segments.

• Industry Specialization: Become an expert in the self-care and appointment-based business sector, understanding its unique challenges and opportunities.

• Mentorship & Influence: Opportunities to mentor junior designers and lead design initiatives, enhancing leadership and communication skills.

📝 Enhancement Note: The challenges presented are inherent to a growing, innovative SaaS company. The growth opportunities are substantial, particularly in the areas of strategic influence, AI integration, and scaling complex systems, aligning well with a Staff-level designer's aspirations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design strategy for a complex, end-to-end user journey. What was your process, and what was the outcome?" (Focus on journey mapping, strategic alignment, and impact.)

• "How would you approach designing a new AI-powered feature for client booking that aims to increase conversion while maintaining user trust?" (Prepare to discuss AI ethics, user education, and balancing automation with human touch.)

• "Walk us through a project where you had to balance competing business goals with user needs. How did you prioritize, and what was the resolution?" (Highlight your negotiation, decision-making, and outcome-oriented approach.)

Company & Culture Questions:

• "Based on your understanding of Boulevard and the self-care industry, what do you see as the biggest design challenges or opportunities for our client experience?" (Research the industry, Boulevard's product, and competitors.)

• "How do you foster a collaborative and productive design culture, especially in a fully remote environment?" (Discuss your approach to design critiques, knowledge sharing, and peer influence.)

Portfolio Presentation Strategy:

• Structure Each Case Study: Problem -> Your Role -> Process -> Solution -> Impact.

• Quantify Everything Possible: Use data and metrics to demonstrate the success of your designs.

• Highlight Strategic Rationale: Explain why you made certain design decisions, linking them back to user needs and business objectives.

• Showcase Your Process: Be prepared to dive deep into your research, ideation, prototyping, and testing methods.

• Address AI: If applicable, clearly articulate your approach to designing with or for AI, focusing on user value, trust, and clarity.

• Be Ready for Deep Dives: Expect questions that probe specific details of your projects and your decision-making process.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a robust design process, a deep understanding of user-centricity and business outcomes, and specific experience with AI and complex systems. Being able to articulate your impact quantitatively and qualitatively is key.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through the provided Greenhouse link on the Boulevard careers page.

• Tailor Your Resume: Emphasize your 10+ years of product design experience, specifically highlighting achievements in client experience, conversion optimization, journey mapping, and any AI-related design work. Use keywords from the job description.

• Curate Your Portfolio: Select 3-4 strong case studies that best demonstrate your ability to design end-to-end client journeys, drive business results, and your proficiency with tools like Figma and AI. Ensure clear articulation of process and impact.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on strategic thinking, problem-solving, and measurable outcomes. Be ready to discuss your experience with ambiguity and cross-functional collaboration.

• Research Boulevard: Understand their product, target market (self-care industry), company values, and recent news to articulate why you are a good fit and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.