Sr. UX Designer

📍 Job Overview

Job Title: Sr. UX Designer

Company: Gen

Location: Prague, Czechia

Job Type: Full-Time

Category: UX/Product Design & Growth Marketing Operations

Date Posted: December 12, 2025

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the design of high-impact, conversion-optimized campaigns across digital, email, and in-product channels to enhance customer acquisition, engagement, upsell, and retention strategies.

• Lead end-to-end creative project management, from initial concept development and user journey mapping through to final execution and quality assurance, ensuring alignment with business objectives and user needs.

• Leverage advanced analytics tools such as GA4, A/B testing frameworks, and behavioral insights to iteratively improve user experiences and campaign performance, fostering a data-driven design culture.

• Collaborate closely with cross-functional teams including Content, Brand, Product Management, and Legal to ensure cohesive and effective go-to-market strategies and product integrations.

• Proactively integrate emerging AI tools and technologies to streamline design workflows, boost creative output, and maintain a competitive edge in user experience design.

📝 Enhancement Note: This role sits within the "Customer Success Management Design" team, indicating a strong focus on the post-acquisition customer lifecycle, including retention and upsell, which is a critical area for revenue operations and growth. The emphasis on "high-conversion designs" and "performance metrics" strongly suggests a need for operations-minded thinking, where design decisions are directly tied to measurable business outcomes.

📈 Primary Responsibilities

• Conceptualize, design, and execute compelling digital campaigns and user experiences that drive key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates (CVR).

• Develop user flows, wireframes, prototypes, and high-fidelity mockups for various customer touchpoints, ensuring a seamless and intuitive user journey across all platforms.

• Conduct user research, usability testing, and competitive analysis to identify user needs, pain points, and opportunities for experience optimization.

• Partner with marketing and product teams to define campaign objectives, target audiences, and messaging frameworks, translating business goals into effective design solutions.

• Analyze campaign performance data and user feedback to identify areas for improvement and implement iterative design enhancements to maximize ROI and customer lifetime value.

• Ensure design consistency and adherence to brand guidelines across all marketing materials and product interfaces.

• Stay abreast of design trends, emerging technologies (including AI), and best practices in UX/UI, growth marketing, and customer success to continuously innovate and elevate the user experience.

• Manage multiple design projects simultaneously, prioritizing tasks and timelines effectively to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The core responsibilities highlight a blend of creative design and analytical rigor, directly supporting revenue generation and customer lifecycle management. The mention of "optimizing experiences for acquisition, engagement, upsell & retention" is a direct link to GTM and RevOps strategies, requiring a candidate who understands how design impacts business metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of professional experience in growth design, marketing design, or UX/UI design, with a demonstrated track record of driving measurable results.

Required Skills:

• Proven expertise in designing user-centric experiences with a strong emphasis on conversion optimization and user engagement.

• Demonstrated proficiency in design and prototyping tools, with a specific requirement for Figma.

• Solid understanding of performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS), and the ability to use them to inform design decisions.

• Hands-on experience with A/B testing methodologies and the ability to interpret results to drive design iterations.

• Exceptional creative thinking coupled with strategic execution capabilities to translate abstract ideas into tangible, effective designs.

• Strong collaboration and communication skills, with the ability to articulate design rationale and influence cross-functional stakeholders effectively.

• A proactive and curious mindset, with a demonstrated ability to adapt quickly to new tools, technologies, and industry trends, including AI.

Preferred Skills:

• Familiarity with analytics platforms like Google Analytics 4 (GA4).

• Experience in the cybersecurity or software-as-a-service (SaaS) industry.

• Knowledge of user onboarding, customer retention strategies, and win-back campaigns.

• Experience with AI tools specifically for design augmentation or workflow optimization.

• Understanding of content strategy and its integration with UX design.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with a strong portfolio demonstrating "high-conversion designs across the lifecycle," indicates this is not an entry-level role. The emphasis on performance metrics and A/B testing suggests that candidates with a data-driven approach and an understanding of how design impacts business outcomes will be highly favored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 distinct projects that demonstrate expertise in growth marketing, UX design, and campaign optimization.

• Each project case study should clearly articulate the problem statement, your role and responsibilities, the design process followed, key challenges encountered, and the measurable business impact achieved (e.g., improvements in conversion rates, engagement, retention).

• Evidence of designing for the full customer lifecycle – from acquisition and onboarding to engagement, upsell, and retention/win-back campaigns.

• Demonstrations of user journey mapping, wireframing, prototyping, and high-fidelity visual design, with clear explanations of design choices.

Process Documentation:

• Ability to document design processes, user flows, and campaign strategies clearly and concisely.

• Experience in creating design specifications and collaborating with developers for smooth implementation.

• Frameworks for conducting user research, usability testing, and analyzing behavioral insights to inform design direction.

• Methodologies for iterative design improvement based on performance metrics and stakeholder feedback.

📝 Enhancement Note: For a Sr. UX Designer role with a focus on growth and customer success, the portfolio is paramount. It needs to go beyond aesthetics and showcase a candidate's ability to drive business results through design. The emphasis on "high-conversion designs" and "performance metrics" means the portfolio must quantify impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Sr. UX Designer in Prague, Czechia, with 5+ years of experience and a focus on growth/marketing operations, the estimated annual salary range is approximately 1,200,000 CZK to 1,800,000 CZK (gross). This range can vary based on the candidate's specific experience, skill set, and the final negotiation.

Benefits:

• Annual bonus scheme: Performance-based incentives tied to individual and company success.

• Unlimited Paid Time Off (PTO): Flexibility and autonomy in managing personal time.

• Flexible working hours & home office options: Accommodating diverse work styles and personal needs.

• Opportunity to join a major global tech company listed on the S&P 500: Stability, resources, and significant career opportunities.

• Learning and Development plan: Structured programs for skill enhancement and career progression.

• Cafeteria points (Benefit Plus): A flexible benefit system covering meal plans, pension insurance, travel, recreational activities, and a Multisport card.

• Tuition reimbursement: Support for job-related courses and continued education.

• Sustainable home improvement bonus: Contribution towards creating an efficient and comfortable home workspace.

• Mac/Windows laptop and mobile phone: Provision of necessary tools for work.

Working Hours: The role is hybrid, requiring 3 days in the office per week. Standard working hours are typically around 40 hours per week, with flexibility offered. The office environment is designed to be collaborative and well-equipped.

📝 Enhancement Note: Salary estimation is based on research for senior-level UX Design roles in Prague, considering the tech industry and the hybrid work model. Employee benefits are extensive and align with those typically offered by large, established tech companies. The "Unlimited PTO" and flexible hours are significant perks for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, Privacy, and Identity Protection. Gen operates at the forefront of digital security, protecting over 500 million users globally. This industry context implies a need for designs that are trustworthy, user-friendly, and communicate complex security concepts clearly.

Company Size: Large enterprise (Gen is a significant global tech company, listed on the S&P 500, with a substantial user base). This size offers stability, extensive resources, opportunities for large-scale impact, and structured career paths, but might also involve more complex decision-making processes and matrixed reporting.

Founded: While the exact founding date of "Gen" as a consolidated entity isn't specified, its portfolio includes well-established brands like Norton, Avast, LifeLock, and AVG, suggesting a long history and deep expertise in the cybersecurity space. This heritage implies a culture that values established practices while also embracing innovation to stay ahead in a rapidly evolving tech landscape.

Team Structure:

• The role is within the "Customer Success Management Design" team, which suggests a specialized unit focused on the post-acquisition customer journey.

• This team likely consists of designers with expertise in growth marketing, lifecycle marketing, and user experience, working closely with Product Management, Content, and Brand teams.

• Collaboration is key, with designers expected to partner with various departments, indicating a matrixed or highly cross-functional operational model.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on using metrics like CTR, CVR, and GA4 to inform design choices and measure success.

• A/B testing is a core component of the design optimization process.

• Embracing new technologies, including AI tools, is encouraged to enhance efficiency and creativity.

• A focus on the entire customer lifecycle, from acquisition to retention, suggests a holistic approach to user experience and business growth.

Company Website: [company_url] (Provided as 'https://gen.wd1.myworkdayjobs.com/careers/job/CZE---Prague/Sr-UX-Designer_54964' - actual company website is likely gendigital.com)

📝 Enhancement Note: Gen's scale and focus on cybersecurity mean that design decisions carry significant weight, impacting user trust and business continuity. The "Customer Success Management Design" team's specific focus implies a strategic importance placed on customer retention and maximizing customer lifetime value, areas critical to revenue operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position (Sr. UX Designer), indicating a need for seasoned professionals with a substantial track record. It implies a high degree of autonomy, responsibility for complex projects, and the ability to mentor junior team members. The role is crucial in driving growth and customer success through design, directly impacting revenue metrics.

Reporting Structure: The role reports into the Customer Success Management Design team. This structure suggests a focus on optimizing the customer journey post-acquisition, directly influencing retention, upsell, and overall customer lifetime value. Collaboration with Product, Marketing, and Brand teams is expected, indicating a cross-functional reporting dynamic common in agile tech environments.

Operations Impact: The Sr. UX Designer will have a direct impact on revenue by designing and optimizing experiences that drive customer acquisition, engagement, upsell, and retention. Their work on high-conversion campaigns and user journeys directly contributes to key business metrics like CVR, CTR, and customer lifetime value, making this role integral to the company's Go-To-Market (GTM) and Revenue Operations strategies.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead UX Designer or Design Manager role, overseeing teams and strategic design initiatives.

• Specialization: Deepen expertise in growth design, customer lifecycle optimization, or specific areas of UX within the cybersecurity domain.

• Cross-functional Mobility: Opportunities to move into Product Management, Growth Marketing, or other related operational roles within Gen.

• Continuous Learning: Access to learning resources, industry conferences, and advanced training in emerging design tools and AI technologies.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall skill development within the design team.

📝 Enhancement Note: The "Sr." title suggests a clear path for growth into leadership or specialized senior individual contributor roles. The emphasis on "designing for the lifecycle" and "optimizing experiences" means this role is deeply embedded in the company's revenue-generating engine, offering significant strategic influence.

🌐 Work Environment

Office Type: Hybrid role with 3 days per week in the office. The Prague office has undergone significant renovation and is described as a collaborative space.

Office Location(s): Prague, Czechia.

Workspace Context:

• Collaborative Space: The renovated office is designed to foster collaboration among team members, encouraging interaction and idea-sharing.

• On-site Amenities: Daily on-site snacks, a gym, cinema, library, terrace, chill zones, bike storage, and parking are available, creating a conducive and comfortable work environment.

• Tools & Technology: Access to modern design tools (Figma), analytics platforms (GA4), and encouragement to use new AI tools. This includes provision of a Mac/Windows laptop and mobile phone.

• Team Interaction: Frequent interaction with cross-functional teams (Content, Brand, Product, Legal) in person and through digital collaboration tools.

Work Schedule: Standard working hours (approximately 40 hours/week) with flexibility. The hybrid model allows for a balance between focused individual work at home and collaborative sessions in the office.

📝 Enhancement Note: The description of the Prague office highlights a company investment in employee well-being and productivity. The hybrid model, combined with flexible hours, suggests a modern work culture that values both focused individual contribution and team synergy. This environment is conducive to the iterative design processes required for optimizing customer journeys.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and portfolio. A cover letter is appreciated.

2. Recruiter Screen: Initial conversation to assess basic qualifications, experience, and cultural fit.

3. Hiring Manager Interview: In-depth discussion about your experience, design philosophy, and specific examples from your portfolio. Focus on growth marketing and UX strategy.

4. Portfolio Presentation & Design Challenge: You will likely be asked to present a case study from your portfolio and potentially complete a design challenge. This will assess your problem-solving skills, design process, ability to articulate rationale, and how you leverage data and metrics.

5. Cross-functional Interviews: Meetings with potential collaborators from Product, Marketing, or Content teams to evaluate collaboration style and communication skills.

6. Final Interview: May involve senior leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the business problem, your role, the solutions you designed, and most importantly, the measurable results (e.g., % increase in conversion, % decrease in churn, % improvement in engagement). Use real numbers and KPIs.

• Showcase Process: Detail your design thinking process – from research and ideation to iteration and A/B testing. Explain why you made certain design decisions.

• Highlight Growth & Lifecycle: Include examples that specifically demonstrate experience with acquisition, onboarding, engagement, upsell, and retention campaigns.

• Tool Proficiency: Clearly state your proficiency with Figma and any analytics/A/B testing tools used.

• Storytelling: Present your case studies as compelling narratives that highlight your problem-solving abilities and impact.

Challenge Preparation:

• Understand the Business: Research Gen's products (Norton, Avast, etc.), target audience, and the competitive landscape in cybersecurity.

• Focus on Metrics: Be prepared to discuss how you would measure success and iterate on a design solution using data.

• Think Strategically: Approach any challenge with a GTM or customer success lens. How does your design contribute to business goals?

• Communicate Clearly: Practice articulating your thought process and design rationale concisely and persuasively.

📝 Enhancement Note: The interview process emphasizes practical application of design skills to business objectives. The portfolio review is critical, requiring candidates to prove their ability to drive measurable business outcomes, not just create aesthetically pleasing designs. Performance metrics and data-driven iteration are key themes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration. Proficiency is a core requirement.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and graphic design elements.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Google Analytics 4 (GA4): Required for tracking user behavior, campaign performance, and deriving insights.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Adobe Target, or built-in platform testing features is crucial for iterative optimization.

• Data Visualization Tools: Familiarity with tools that can present performance data clearly to stakeholders.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not explicitly mentioned, understanding how designs integrate with CRM data for personalized campaigns is valuable.

• Marketing Automation Platforms (e.g., Marketo, Pardot, Braze): Experience designing for email campaigns and in-product messaging within these platforms will be advantageous.

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence for team communication and project management.

📝 Enhancement Note: The explicit mention of Figma, GA4, and A/B testing highlights the company's commitment to data-driven design and modern workflow tools. A candidate's ability to effectively use these tools to analyze performance and iterate on designs will be a significant factor.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are grounded in performance metrics, user behavior analytics, and A/B testing results. Operations professionals are expected to be analytical and evidence-based.

• Customer-Centric: A deep understanding of user needs and a commitment to creating exceptional customer experiences that drive loyalty and value.

• Collaborative: Working effectively across diverse teams (Product, Marketing, Brand, Legal) is essential for cohesive strategy execution. Open communication and shared goals are paramount.

• Innovative & Adaptable: Embracing new technologies, including AI, and staying agile in a rapidly evolving digital landscape. A proactive approach to learning and improvement is valued.

• Impact-Oriented: Focus on delivering tangible business results, such as increased conversions, engagement, and customer lifetime value. Design efforts are directly tied to revenue generation and operational efficiency.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional teams, contributing insights and collaborating on strategy.

• Feedback Exchange: A culture that encourages constructive feedback, both giving and receiving, to foster continuous improvement in designs and processes.

• Agile Methodologies: Likely operating within agile frameworks, requiring iterative design cycles, quick adaptation to changes, and close collaboration with development teams.

• Shared Ownership: A sense of collective responsibility for achieving campaign and product goals, breaking down silos between design and other operational functions.

📝 Enhancement Note: The emphasis on "data-driven," "impact-oriented," and "innovative & adaptable" strongly aligns with the core tenets of modern Revenue Operations and GTM functions. The collaborative style reinforces the need for strong communication and partnership skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The core challenge is to create innovative and user-friendly designs that also meet stringent performance metrics and drive business outcomes.

• Cross-functional Alignment: Navigating the needs and priorities of multiple departments (Product, Marketing, Legal, Brand) to achieve cohesive campaign execution.

• Rapidly Evolving Tech Landscape: Keeping pace with advancements in cybersecurity threats, user expectations, and new design/AI technologies.

• Data Interpretation: Effectively translating complex data from tools like GA4 and A/B tests into actionable design improvements.

• Measuring Impact: Clearly demonstrating the ROI of design initiatives, especially for customer success and retention efforts.

Learning & Development Opportunities:

• Advanced UX/Growth Techniques: Opportunities to deepen expertise in conversion rate optimization (CRO), lifecycle marketing design, and user journey mapping.

• AI in Design: Training and practical application of emerging AI tools for design ideation, content generation, and workflow automation.

• Industry Trends: Access to resources and training on the latest in cybersecurity, user privacy, and digital engagement strategies.

• Leadership Skills: Development programs focused on management, strategic planning, and mentoring junior designers.

• Cross-functional Exposure: Opportunities to gain a broader understanding of marketing operations, product development, and business strategy within a global tech firm.

📝 Enhancement Note: The challenges highlight the strategic nature of the role, requiring a designer who thinks like an operations professional, focusing on measurable outcomes and continuous improvement. The growth opportunities are geared towards developing a well-rounded, data-savvy design leader.

💡 Interview Preparation

Strategy Questions:

• Design Process for Growth: "Walk me through a recent campaign you designed that significantly improved a key performance metric (e.g., conversion, engagement). What was your process, what tools did you use, and what were the results?" (Prepare a specific case study demonstrating your ability to drive measurable results.)

• Data-Driven Iteration: "Describe a time you used A/B testing or user data to identify a problem and iterate on a design. What was your hypothesis, what did you test, and what was the outcome?" (Focus on your analytical approach and iterative methodology.)

• Cross-functional Collaboration: "How do you approach collaborating with Product Managers or Marketing teams who have different priorities? Provide an example of how you successfully aligned stakeholders on a design vision." (Highlight your communication and negotiation skills.)

Company & Culture Questions:

• Understanding Gen's Mission: "What interests you about Gen's mission in cybersecurity and privacy? How do you see design contributing to building user trust in this space?" (Research Gen's brands and recent news.)

• Hybrid Work Philosophy: "How do you plan to contribute to team collaboration and culture in a hybrid work environment?" (Emphasize your proactive communication and engagement strategies.)

• Adapting to AI: "How do you see AI tools impacting the UX design process, and how are you preparing to leverage them in your work?" (Show curiosity and a forward-thinking approach.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with the business objective, clearly state your role, present the problem, detail your design process (research, ideation, prototyping, testing), showcase key design solutions, and conclude with quantifiable results and key learnings.

• Focus on Metrics: For each project, dedicate a section to the specific KPIs you influenced and the magnitude of change achieved. Use charts or graphs if possible.

• Tell a Story: Make your presentation engaging. Explain the 'why' behind your decisions, not just the 'what.'

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs you made, and how you handled challenges.

• Demonstrate Tool Proficiency: Briefly show how you used Figma or other tools to achieve your design outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and operational acumen. Candidates must show they can not only design beautiful interfaces but also drive business impact through data-informed, strategic design decisions.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application through the provided Workday link, ensuring all sections are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in growth marketing, conversion optimization, and the full customer lifecycle (acquisition, engagement, upsell, retention). Quantify results with specific metrics.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in Figma and A/B testing, and impact on key performance indicators (CTR, CVR, ROAS). Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, data-driven insights, and your problem-solving approach. Prepare to discuss your experience with AI tools and hybrid work environments.

• Company Research: Thoroughly research Gen, its brands (Norton, Avast, LifeLock), and its mission in cybersecurity and privacy. Understand their target audience and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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