Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Hertz

Location: United States

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-04-13T20:38:19

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for Hertz's consumer-facing digital products, ensuring strategic alignment and user-centricity.

• Collaborate extensively with product management, engineering, data science, and QA teams to deliver high-quality, efficient, and reliable digital solutions.

• Champion the user's voice by conducting user research, synthesizing feedback, and translating insights into intuitive and engaging user interfaces and experiences.

• Leverage data analytics to inform design decisions and drive continuous product iteration for optimal business outcomes.

• Maintain design consistency and quality across all digital touchpoints, contributing to the strength and recognition of the Hertz brand.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for leadership in design initiatives, mentorship capabilities, and a proven track record of successfully delivering complex digital products. The emphasis on consumer-facing digital products, particularly in eCommerce or similar B2C domains, suggests a focus on user acquisition, retention, and transactional experiences.

📈 Primary Responsibilities

• Spearhead the design strategy and execution for key features and products within Hertz's consumer digital platforms, including web and mobile applications.

• Drive the creation of comprehensive UX deliverables, such as storyboards, sitemaps, wireframes, user flows, interactive prototypes, and high-fidelity UI designs.

• Conduct rigorous user research, including usability testing and user interviews, to gather actionable insights and validate design decisions.

• Translate complex business objectives and user needs into intuitive, user-friendly, and aesthetically pleasing digital experiences.

• Partner closely with product managers to define product roadmaps and with engineers to ensure seamless implementation of designs, adhering to technical constraints and best practices.

• Champion and contribute to the evolution and adherence of Hertz's design system, ensuring brand consistency and design efficiency across all digital products.

• Analyze user behavior data from tools like Amplitude to identify areas for improvement and inform iterative design enhancements.

• Mentor and guide junior designers, providing constructive feedback and fostering a culture of design excellence and continuous learning within the team.

• Present design concepts, user research findings, and strategic recommendations to stakeholders, including leadership, to gain buy-in and align on product direction.

• Ensure seamless integration and functionality of AI-driven design tools (e.g., ChatGPT, UX Pilot, Figma Make) to enhance design workflows and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership, hands-on execution, and collaborative problem-solving. The explicit mention of AI tools suggests an expectation for candidates to be at the forefront of adopting new technologies to improve design processes and outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in UX/Product Design, with a significant focus on consumer-facing digital products.

Required Skills:

• Proven expertise in user-centered design principles and methodologies, with a strong portfolio showcasing end-to-end product design for B2C domains (e.g., eCommerce, travel, retail).

• Mastery of industry-standard design and prototyping tools, including Figma and Adobe Photoshop.

• Proficiency in leveraging AI design tools such as ChatGPT, UX Pilot, and Figma Make to enhance creativity and efficiency.

• Experience with data analytics platforms like Amplitude to interpret user behavior and inform design decisions.

• Demonstrated ability to create comprehensive UX deliverables: storyboards, sitemaps, wireframes, user flows, prototypes, and high-fidelity UI designs.

• Experience in conducting user research (usability testing, user interviews) and synthesizing findings into actionable design improvements.

• Proven ability to collaborate effectively with cross-functional teams, including product managers, engineers, and data scientists.

• Strong presentation and communication skills, with the ability to articulate design rationale and user insights to diverse stakeholders.

Preferred Skills:

• Experience within the travel or automotive industry.

• Familiarity with design system development and maintenance.

• Knowledge of front-end development principles to better inform design feasibility.

• Experience with agile development methodologies.

📝 Enhancement Note: The requirement for specific AI tools (ChatGPT, UX Pilot, Figma Make) points towards a forward-thinking design team that embraces emerging technologies. The emphasis on a strong portfolio within B2C domains is critical for demonstrating relevant experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 5 years of experience in designing consumer-facing digital products, with a strong emphasis on B2C domains such as eCommerce, travel booking platforms, or similar transactional applications.

• Case studies that clearly articulate the problem statement, your design process, the solutions you developed, and the measurable impact of your work on key business metrics (e.g., conversion rates, user engagement, task completion).

• Examples showcasing your proficiency in user research methodologies, including how you gathered insights and integrated them into your design iterations.

• Demonstrations of your ability to create a range of UX deliverables, from initial wireframes and user flows to high-fidelity prototypes and final UI designs.

• Evidence of your experience with design systems, including contributions to their development or consistent application of existing systems.

• Specific projects that highlight your experience with data-driven design, using analytics tools like Amplitude to inform decisions and measure success.

Process Documentation:

• Detailed walkthroughs of your design process for key projects, illustrating how you move from problem identification to solution implementation.

• Documentation of your user research findings, including methodologies used, participant profiles, and key takeaways.

• Examples of how you collaborate with engineering and product teams, including artifacts like user stories, acceptance criteria, or design handoff documentation.

• Case studies that quantify the impact of your design solutions, using metrics and data to demonstrate ROI and business value.

📝 Enhancement Note: Candidates should prepare to present a portfolio that not only showcases aesthetic design skills but also a robust, data-informed, and user-centric design process with quantifiable results. The inclusion of AI tools in the portfolio is a distinct advantage.

💵 Compensation & Benefits

Salary Range: The starting salary for this position is $125,000 per year, commensurate with experience.

Benefits:

• Hertz Rental Discounts: Up to 40% off standard Hertz rentals.

• Paid Time Off: Generous vacation, sick leave, and holiday policies.

• Health Insurance: Comprehensive Medical, Dental, and Vision plan options.

• Retirement Savings: Access to retirement programs with 401(k) employer matching.

• Family Support: Paid Parental Leave and Adoption Assistance programs.

• Employee Assistance Program (EAP): Confidential support for employees and their families.

• Educational Assistance: Reimbursement for educational expenses and discounts for further learning.

• Voluntary Insurance: Options for Pet Insurance, Legal/Identity Theft protection, and Critical Illness coverage.

• Perks & Discounts: Access to discounts on theme park tickets, gym memberships, and more.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: The stated starting salary of $125K is a baseline, and candidates with extensive experience, a strong portfolio, and expertise in high-demand areas like AI-assisted design or advanced analytics could command a higher compensation. The benefits package is robust, offering significant value beyond base salary, particularly the rental discounts and retirement matching.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hertz operates within the Transportation and Hospitality sectors, specifically in vehicle rental services, serving millions of customers globally across its Hertz, Dollar Car Rental, and Thrifty Car Rental brands. This industry is highly competitive and increasingly reliant on digital innovation to enhance customer experience and operational efficiency.

Company Size: Hertz is a large enterprise, operating in approximately 9,700 corporate and franchisee locations worldwide. This scale implies complex operational challenges, a diverse customer base, and significant opportunities for impact.

Founded: The Hertz Corporation has a long-standing history, providing a stable foundation with deep industry experience. This history suggests a company culture that balances established practices with the need for modern digital transformation.

Team Structure:

• The Product Design team at Hertz is likely part of a larger digital or technology organization, working within a matrixed structure.

• Designers will collaborate closely with dedicated Product Managers, Engineering teams (front-end, back-end, mobile), Data Scientists, UX Researchers, and potentially Marketing and Operations specialists.

Methodology:

• Hertz's digital product development likely follows agile methodologies, emphasizing iterative development, continuous feedback, and data-driven decision-making.

• A strong focus on user-centered design, incorporating user research and analytics to guide product strategy and feature development.

• Emphasis on cross-functional collaboration to ensure cohesive product development from concept to launch and beyond.

• Adoption of modern design tools and processes, including design systems and increasingly, AI-assisted design tools.

Company Website: https://www.hertz.com/

📝 Enhancement Note: Hertz is undergoing significant digital transformation, aiming to modernize its customer experience and operational infrastructure. This role offers the opportunity to shape the future of digital interaction for a globally recognized brand in a dynamic industry.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as a "Sr. Product Designer," placing it at a mid-to-senior level within the design hierarchy. This implies a significant degree of autonomy, responsibility for complex projects, and the expectation to contribute strategically to product vision and design standards. It signifies a move beyond individual contribution to include leadership and mentorship.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product Design, or a Director of Product Management. They will work closely with Product Managers and Engineering Leads on a day-to-day basis, forming core product teams.

Operations Impact: The Senior Product Designer's work will directly influence Hertz's revenue and customer loyalty by enhancing the user experience of its primary digital platforms. Successful designs can lead to increased bookings, improved customer satisfaction, reduced support costs, and a stronger competitive position in the digital travel market. Their insights will be crucial in guiding strategic product decisions.

Growth Opportunities:

• Design Leadership: Potential to advance into roles such as Lead Product Designer, Design Manager, or Head of Product Design, overseeing larger teams and strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like UX research, interaction design, accessibility, or design operations.

• Cross-functional Mobility: Experience gained in product strategy and cross-functional collaboration can open doors to Product Management or related GTM roles.

• Skill Development: Continuous learning opportunities through mentorship, internal training, and potential external certifications or conferences, especially in emerging areas like AI in design.

📝 Enhancement Note: This senior role offers a clear path for career progression within Hertz's digital organization, with opportunities to grow into leadership positions or specialize further. The emphasis on impact on revenue and customer loyalty is a key motivator for operations-minded designers.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration and team interaction are prioritized.

Office Location(s): While the job is posted as "United States," specific office locations would need to be confirmed. However, large companies like Hertz often have dedicated technology or corporate hubs in various major cities across the US. Candidates should inquire about the specific office where the role is based.

Workspace Context:

• The workspace likely offers a collaborative environment designed to foster teamwork among product, engineering, and design professionals.

• Access to standard office amenities and technology infrastructure, including high-performance workstations, collaboration tools, and potentially dedicated UX research labs.

• Opportunities for informal and formal interactions with cross-functional colleagues, facilitating knowledge sharing and problem-solving.

• The environment will support the use of advanced design software and tools, including the specified AI design applications.

Work Schedule: The standard work schedule is likely aligned with typical business hours (approximately 40 hours per week), with an emphasis on collaboration during core working hours. While on-site, there might be some flexibility for focused work or project-specific needs, but the primary mode is in-office presence.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration, team cohesion, and spontaneous idea generation. Candidates should be prepared for a structured office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on experience, qualifications, and alignment with the role's core requirements.

• Portfolio Presentation: You will likely be asked to present your portfolio, detailing 2-3 key projects. Be prepared to discuss your design process, challenges, solutions, and the impact of your work. This is a critical stage for demonstrating your skills and strategic thinking.

• Hiring Manager Interview: An in-depth discussion with the hiring manager to assess your experience, leadership potential, problem-solving abilities, and cultural fit. Expect questions related to your design philosophy and approach to complex challenges.

• Cross-functional Interviews: Interviews with potential peers from Product Management, Engineering, and Data Science to evaluate your collaboration skills and ability to work effectively in a team environment.

• Design Challenge (Potentially): Some roles may include a take-home design exercise or a live design critique to assess your practical design skills and thought process under pressure.

• Final Round: A discussion with senior leadership to finalize the decision, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with consumer-facing digital products, B2C domains, and the skills mentioned in the job description (e.g., user research, data integration, AI tool usage).

• Tell a Story: For each project, clearly articulate the problem, your role, the design process you followed, the challenges you encountered, your solutions, and the quantifiable outcomes (metrics!).

• Highlight Process: Show your thinking. Explain why you made certain design decisions, referencing user research, data, and design principles.

• Emphasize Collaboration: Detail how you worked with various teams (product, engineering, data) and how you incorporated their feedback.

• Showcase AI Integration: If applicable, clearly demonstrate how you used AI tools (ChatGPT, UX Pilot, Figma Make) to enhance your design process or outcomes.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, and how you measure success.

Challenge Preparation:

• If a design challenge is given, thoroughly understand the problem statement and constraints.

• Focus on demonstrating your thought process, user-centricity, and problem-solving skills, rather than just delivering a polished final design.

• Practice articulating your approach and rationale clearly and concisely, as if presenting to stakeholders.

• Be ready to discuss potential trade-offs and future iterations.

📝 Enhancement Note: The interview process emphasizes practical application of design skills, strategic thinking, and collaborative abilities. A well-prepared portfolio presentation is paramount, with specific attention to demonstrating the use of advanced tools and data-driven decision-making.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential for creating wireframes, mockups, and interactive prototypes.

• Adobe Photoshop: Likely used for image editing, asset creation, and potentially more advanced visual design tasks.

• AI Design Tools:

  • ChatGPT: For generating design ideas, copy variations, user persona details, or assisting with research synthesis.
  • UX Pilot / Figma Make: Tools for streamlining design workflows, automating repetitive tasks, or generating design variations.

Analytics & Reporting:

• Amplitude: A key tool for understanding user behavior, tracking product analytics, identifying trends, and informing data-driven design iterations. Experience with similar tools like Google Analytics or Mixpanel would also be valuable.

CRM & Automation:

Other Potential Tools:

• Miro/Mural: For collaborative whiteboarding, brainstorming, and journey mapping.

• Jira/Confluence: For project management and documentation, common in agile environments.

• UserTesting.com / Lookback: For remote usability testing and user research.

📝 Enhancement Note: Proficiency in Figma and Amplitude is critical. The explicit mention of AI design tools indicates a company that is embracing cutting-edge technology to enhance productivity and innovation within its design team.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring that all design decisions prioritize user needs and experiences.

• Data-Driven Innovation: Utilizing data and analytics to inform design choices, validate hypotheses, and measure the impact of design solutions.

• Collaboration & Communication: Fostering an environment of open communication and teamwork across disciplines to achieve shared product goals.

• Efficiency & Quality: Striving for elegant, efficient design solutions that are also robust, scalable, and maintainable, contributing to the overall quality of Hertz's digital offerings.

• Continuous Improvement: Embracing a mindset of ongoing learning and iteration, both in personal skill development and in the products being designed.

Collaboration Style:

• Cross-functional Integration: The design team is expected to work seamlessly with product management, engineering, and data science, participating actively in all phases of the product development lifecycle.

• Feedback Culture: An open environment where constructive feedback is regularly exchanged among designers and with other teams to refine designs and improve processes.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from research, and insights from design tools to elevate the entire team's capabilities.

📝 Enhancement Note: The values emphasize a blend of user advocacy, data-informed strategy, and strong collaborative practices, all geared towards delivering high-quality digital experiences for Hertz customers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Navigating the complexities of meeting diverse user expectations while aligning with Hertz's strategic business goals and technical constraints.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and consistently applied across a large and evolving digital ecosystem.

• Integrating Emerging Technologies: Effectively incorporating new tools and technologies, such as AI-assisted design, into established workflows without disrupting productivity.

• Driving Change in a Large Organization: Championing user-centered design principles and driving adoption of new design approaches within a large, established company.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like interaction design, motion design, accessibility, or UX research methodologies.

• AI in Design: Hands-on experience and training in leveraging AI tools for design ideation, content generation, and workflow automation.

• Leadership and Mentorship: Developing skills in leading design projects, mentoring junior designers, and potentially taking on management responsibilities.

• Industry Exposure: Involvement in projects that impact a global brand, offering insights into large-scale digital product strategy and execution in the travel industry.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex design challenges within a major enterprise and by staying at the forefront of design technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and data-driven justification.)

• "How would you approach designing a new feature for Hertz's mobile app to increase customer loyalty and repeat bookings?" (Think about user journeys, key pain points, and measurable outcomes.)

Company & Culture Questions:

• "What excites you about designing for Hertz, and what do you see as the biggest opportunities for its digital products?" (Show you've researched Hertz and understand its market position and digital strategy.)

• "How do you collaborate with product managers and engineers? Describe a challenging collaboration and how you resolved it." (Emphasize communication, empathy, and problem-solving.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a framework like STAR (Situation, Task, Action, Result) or a similar problem-solution-impact model.

• Quantify Your Impact: Whenever possible, use data and metrics to showcase the success of your designs (e.g., "Increased conversion by X%", "Reduced task completion time by Y%").

• Showcase Your Process: Don't just show final screens; explain your thought process, the research you conducted, the iterations you made, and why you made them.

• Highlight Tool Proficiency: Explicitly mention and, if possible, demonstrate how you used Figma, Amplitude, and AI tools (ChatGPT, UX Pilot, Figma Make) in your projects.

• Be Ready for Deep Dives: Anticipate detailed questions about your specific contributions, design decisions, and problem-solving approaches.

📝 Enhancement Note: Prepare to articulate your design philosophy, demonstrate a structured and data-informed approach, and clearly showcase your contributions and impact through your portfolio. Highlighting experience with AI tools will be a significant differentiator.

📌 Application Steps

To apply for this Sr. Product Designer position at Hertz:

• Submit Your Application: Navigate to the provided URL and complete the online application form, ensuring all required fields are accurately filled.

• Tailor Your Resume: Highlight your 5+ years of UX/Product Design experience, specifically focusing on consumer-facing digital products, B2C domains, and any relevant industry experience (e.g., travel, eCommerce). Strategically incorporate keywords from the job description, such as "Figma," "Amplitude," "User Research," "AI Design Tools," and "Design Systems."

• Curate Your Portfolio: Select 2-3 of your strongest projects that best represent your skills in user-centered design, end-to-end product design, and consumer-facing applications. Ensure each case study clearly outlines the problem, your process, your specific contributions, the solutions you implemented, and the quantifiable results achieved. Explicitly mention your experience with Figma, Amplitude, and AI tools like ChatGPT.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on telling a compelling story about your design process, decision-making rationale, and the impact of your work. Be ready to answer in-depth questions about your role and contributions.

• Research Hertz: Familiarize yourself with Hertz's current digital offerings, brand identity, and any recent news or initiatives related to their digital transformation. Understand their market position and customer base to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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