Sr. Marketing Designer - REMOTE

📍 Job Overview

Job Title: Sr. Marketing Designer - REMOTE

Company: Jobgether (Partner Company)

Location: Minnesota, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: March 24, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive company growth and conversion rates through innovative, data-driven marketing design across digital channels.

• Optimize user experiences on critical web assets, including landing pages, homepages, and product pages, to enhance engagement and conversion.

• Develop compelling creative assets for paid advertising campaigns on major platforms like Meta, Google, and LinkedIn, directly impacting acquisition performance.

• Ensure brand consistency and visual identity across all marketing outputs, from lifecycle campaigns to website elements.

• Leverage AI-assisted creative tools to streamline workflows, accelerate design iterations, and maintain a competitive edge in creative execution.

📝 Enhancement Note: While the title is "Sr. Marketing Designer," the core responsibilities and emphasis on conversion, data-driven improvements, and collaboration with Growth and Product teams strongly indicate a role that bridges creative execution with GTM operations and performance marketing. This role is less about pure brand aesthetics and more about using design as a lever for measurable business outcomes, aligning it closely with Revenue Operations and Growth Marketing principles.

📈 Primary Responsibilities

• Landing Page Optimization: Own the end-to-end design process for landing pages, focusing on maximizing conversion rates for both paid and organic acquisition efforts, with a commitment to weekly testing and iteration.

• Core Website Enhancement: Improve the user experience and conversion potential of key website sections beyond landing pages, including the homepage, product detail pages, and navigation elements.

• Paid Media Creative Development: Design and produce high-impact visual assets for paid advertising campaigns across platforms such as Meta, Google Ads, and LinkedIn Ads, ensuring alignment with campaign objectives and audience targeting.

• Lifecycle & Campaign Asset Creation: Develop creative assets for customer lifecycle marketing and specific campaigns aimed at driving user activation and engagement, maintaining rigorous brand consistency.

• Performance Tracking & Analysis: Monitor the performance metrics of designed assets, analyze results to measure effectiveness, and use data insights to drive continuous, iterative improvements in design strategy.

• Cross-Functional Collaboration: Act as a key creative partner to Growth, Product, Product Marketing, and Content teams, ensuring design initiatives support broader GTM strategies and product objectives.

• Creative Direction & Quality Assurance: Elevate the overall creative bar for marketing outputs and contribute to the strategic creative direction, ensuring all marketing materials are on-brand, impactful, and effective.

📝 Enhancement Note: The responsibilities highlight a strong performance-oriented approach to design. The emphasis on "testing and improving conversion weekly" and "tracking performance metrics" indicates that this role requires not just creative talent but also analytical skills and a deep understanding of conversion rate optimization (CRO) principles from a design perspective. This is a key differentiator for candidates applying for operations-adjacent creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: 5-8 years of dedicated experience in marketing design, with a strong preference for candidates who have worked within a SaaS (Software as a Service) or PLG (Product-Led Growth) environment.

Required Skills:

• Conversion-Focused Design: Proven ability to design marketing assets (landing pages, ads) that demonstrably improve conversion rates, supported by a strong portfolio.

• Data-Driven Design Principles: Deep understanding of how to use data, analytics, and user feedback to inform design decisions and drive iterative improvements.

• Platform Expertise: Proficiency in designing for key digital advertising platforms, including Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads.

• Brand System Management: Experience in creating, evolving, and maintaining brand guidelines and comprehensive visual systems to ensure consistent brand identity.

• Rapid Execution & Adaptability: Demonstrated ability to work in a fast-paced environment, execute designs quickly, and adapt to changing priorities and feedback.

• AI-Assisted Creative Tool Proficiency: Familiarity and experience utilizing AI tools to enhance design workflow efficiency, generate creative concepts, or optimize asset production.

• Cross-Functional Communication: Excellent ability to collaborate effectively with non-design stakeholders, including Growth, Product, and Marketing teams.

Preferred Skills:

• Landing Page Builders: Experience with popular landing page builders (e.g., Unbounce, Leadpages, Instapage) and optimizing designs within these platforms.

• Web Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret performance data.

• UX/UI Fundamentals: A solid understanding of UX/UI principles that can be applied to website and landing page design for improved usability.

• Motion Graphics/Animation: Basic skills in creating simple animations or motion graphics for ads or web elements.

📝 Enhancement Note: The emphasis on "SaaS or PLG environment" suggests a need for understanding subscription models, user onboarding, and customer lifecycle marketing. The mention of "AI-assisted creative tools" is a forward-looking requirement, indicating the company values innovation and efficiency in its creative processes. Candidates should be prepared to discuss specific AI tools they've used and the impact they've had.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase 2-3 detailed case studies of marketing campaigns or website initiatives where your design directly led to measurable improvements in conversion rates, lead generation, or customer acquisition.

• Landing Page Performance Examples: Include before-and-after examples of landing pages you've designed or optimized, highlighting the specific design changes made and the resulting uplift in key metrics (e.g., conversion rate, bounce rate).

• Paid Ad Creative Showcase: Present a selection of paid ad creatives designed for platforms like Meta, Google, and LinkedIn, demonstrating an understanding of platform-specific best practices and creative effectiveness.

• Brand Evolution or System Examples: If applicable, include examples of how you've contributed to or maintained brand guidelines, visual systems, or evolved a brand's visual identity over time.

• Workflow Efficiency Examples: Briefly describe or visually represent how you've used tools or processes (including AI) to improve your design workflow efficiency or accelerate project delivery.

Process Documentation:

• A/B Testing Methodology: Be prepared to discuss your approach to A/B testing design elements, including hypothesis generation, test design, execution, and analysis of results.

• Design Handoff Process: Demonstrate an understanding of how to effectively hand off design assets to development or marketing execution teams, ensuring clarity and accuracy.

• Feedback Integration: Explain your process for receiving, interpreting, and integrating feedback from cross-functional teams and stakeholders into your designs.

📝 Enhancement Note: For this role, a portfolio is paramount. It should not just be a gallery of pretty pictures but a testament to design's impact on business objectives. Candidates need to clearly articulate the problem, their design solution, the process they followed (especially data-driven aspects), and the quantifiable results. The "AI-assisted creative tools" requirement suggests that demonstrating efficiency gains through technology in their portfolio examples would be highly advantageous.

💵 Compensation & Benefits

Salary Range: Given the "Sr." title, 5-8 years of experience, and fully remote status within the US (Minnesota location), a competitive salary range is estimated between $90,000 - $125,000 USD annually. This estimate is based on industry benchmarks for senior marketing designers in tech/SaaS, considering the high demand for remote talent and specialized skills in conversion design and AI tools. The exact compensation will depend on the candidate's specific experience, skills, and alignment with the company's compensation philosophy.

Benefits:

• Competitive Compensation: Base salary plus a potential for organization-wide goal-based bonuses, linking individual contribution to company performance.

• Generous Paid Time Off (PTO): 5 weeks of PTO upon joining, with additional days accrued annually, promoting work-life balance.

• Flexible Work Arrangement: Option for a 4-day work week with 80% pay, offering significant flexibility and autonomy.

• Comprehensive Parental Leave: Paid leave for primary and secondary caregivers, supporting new family responsibilities.

• Sabbatical Program: A 1-month paid sabbatical after 5 years of service, recognizing long-term commitment.

• Healthcare Coverage (US Residents): Robust medical, dental, and vision insurance plans.

• 401k Matching (US Residents): 6% 401k matching with immediate vesting, a strong retirement savings benefit.

Working Hours: The standard expectation is a 40-hour work week. However, the "Flexible Work Option" allowing for a 4-day week at 80% pay suggests a company culture that values output and flexibility over strict hours, provided work is completed effectively and deadlines are met.

📝 Enhancement Note: The salary estimate is based on data from reputable sources like Glassdoor, LinkedIn Salary, and industry compensation reports for Senior Marketing Designer roles in the US tech sector. The Minnesota location is considered a moderate cost-of-living area compared to major tech hubs, influencing the range. The benefits package is comprehensive and indicative of a company that values employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the technology sector, likely focusing on SaaS or a Product-Led Growth (PLG) model, given the job requirements. This implies a dynamic, innovation-driven environment with a strong emphasis on user acquisition, retention, and continuous product improvement.

Company Size: While not explicitly stated for the partner company, Jobgether's involvement suggests it could be a growth-stage startup or a mid-sized company looking to scale its marketing efforts efficiently. This often translates to a culture of agility, direct impact, and cross-functional collaboration.

Founded: The founding date of the partner company is not provided. However, the focus on modern design practices, AI tools, and data-driven growth suggests a company that is likely established enough to have robust processes but still agile and forward-thinking.

Team Structure:

• Operations Team: This role likely sits within or closely collaborates with a Growth Marketing team, which is a subset of the broader Marketing department. The team would include specialists in performance marketing, content, product marketing, and potentially marketing operations.

• Reporting Structure: The Sr. Marketing Designer would likely report to a Marketing Manager, Director of Marketing, or Head of Growth, who oversees the strategic direction and performance of marketing initiatives.

• Cross-Functional Collaboration: The role demands close partnership with Growth Marketing (for campaign strategy and performance), Product Management (for website and product page enhancements), Product Marketing (for messaging and positioning), and Content teams (for asset integration and messaging consistency).

Methodology:

• Data Analysis & Insights: The team's methodology is heavily data-driven, using metrics from paid campaigns, website analytics, and user behavior to inform creative strategies and design decisions.

• Agile Workflow: Expect an agile or iterative approach to design and marketing campaigns, involving rapid prototyping, testing, and continuous optimization.

• Efficiency & Automation: There's a clear emphasis on leveraging technology, including AI tools, to improve workflow efficiency, accelerate delivery, and scale creative output.

Company Website: [Company URL Not Provided - To be confirmed by applicant]

📝 Enhancement Note: The "partner company" aspect is important. Jobgether acts as an intermediary, using AI to match candidates. This suggests the partner company values efficiency in hiring and may have a culture that embraces technology and data. The remote nature implies a trust-based culture focused on results rather than face-time.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It signifies a move beyond executing tasks to owning significant areas of responsibility (landing page conversion, ad creative) and influencing strategic creative direction. It requires a blend of expert design skills and a strong understanding of GTM and performance marketing principles.

Reporting Structure: The Sr. Marketing Designer will report to a marketing leadership role (e.g., Marketing Manager, Director of Growth), working closely with peers in Growth Marketing, Product Marketing, and Content. This structure allows for direct impact on key business objectives.

Operations Impact: The role's primary impact is directly tied to driving business growth through conversion optimization. Success is measured by improvements in key performance indicators (KPIs) such as conversion rates, lead volume, customer acquisition cost (CAC), and return on ad spend (ROAS). The designer's work is integral to the company's ability to acquire and retain customers efficiently.

Growth Opportunities:

• Leadership in Creative Strategy: Opportunity to take a leading role in shaping the creative direction of marketing campaigns and product-related design initiatives.

• Specialization in Performance Design: Deepen expertise in conversion rate optimization (CRO), A/B testing, and data-driven design within a high-growth tech environment.

• Cross-Functional Skill Development: Gain exposure to growth marketing strategies, product development lifecycles, and product marketing approaches through close collaboration.

• Mentorship and Team Building: Potential to mentor junior designers or contribute to building out the creative function as the company scales.

• Exposure to Emerging Technologies: Hands-on experience with AI-assisted creative tools provides a competitive edge for future roles in design and marketing.

📝 Enhancement Note: This role is a stepping stone for designers who want to make a tangible business impact and move towards roles that are more strategy-focused within marketing or operations. The emphasis on results and data means that career progression will be heavily tied to quantifiable achievements.

🌐 Work Environment

Office Type: Fully Remote. This means there is no physical office for this specific role. The work environment is entirely digital, relying on online collaboration tools and platforms.

Office Location(s): While the job is posted with a "Minnesota" region, the "REMOTE" designation indicates that candidates outside of Minnesota might be considered, provided they are legally able to work in the United States. The company may have a headquarters or other offices, but this specific position is location-agnostic within the US.

Workspace Context:

• Digital Collaboration: The workspace is characterized by extensive use of digital tools for communication, project management, and file sharing (e.g., Slack, Zoom, Asana, Figma, Google Workspace).

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma), project management tools, and potentially specialized landing page builders and AI creative platforms.

• Team Interaction: Regular virtual team meetings, stand-ups, and collaborative design sessions via screen sharing and digital whiteboarding tools. Emphasis on asynchronous communication where appropriate.

Work Schedule: A standard 40-hour work week is expected, but the "Flexible Work Option" allowing for a 4-day week at 80% pay suggests a culture that prioritizes results and work-life balance. This flexibility allows individuals to manage their schedules effectively, provided they meet deadlines and collaborate efficiently with team members across different time zones (particularly if the company has a distributed team).

📝 Enhancement Note: The fully remote nature means candidates must be self-disciplined, proactive communicators, and comfortable working independently. Success in this environment relies heavily on strong time management and the ability to build rapport and collaborate effectively through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by an AI matching tool (Jobgether) followed by a human recruiter or hiring manager to assess basic qualifications and fit.

• Portfolio Presentation & Discussion: A key stage will involve presenting your portfolio, focusing on the conversion-driven case studies. Be prepared to walk through your design process, rationale, and the quantifiable results achieved.

• Skills-Based Assessment/Challenge: You may be given a design challenge or a hypothetical scenario to assess your problem-solving skills, creative approach, and ability to apply data-driven principles under time constraints.

• Cross-Functional Interviews: Interviews with peers and leaders from Growth, Product, or Product Marketing teams to evaluate collaboration style, communication skills, and understanding of broader business objectives.

• Final Interview: A final discussion with senior leadership to assess cultural fit, long-term potential, and alignment with company vision.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the specific design solutions implemented, and the measurable outcomes (e.g., "Increased landing page conversion rate by 15%," "Reduced ad CTR by 10% leading to a 20% decrease in CPA").

• Tell a Story: Structure your case studies like a narrative: Problem -> Your Solution -> Process -> Results. Emphasize your strategic thinking behind design choices.

• Highlight Data & Testing: Explicitly mention how data informed your designs and any A/B testing you conducted. If you don't have direct A/B test data, discuss how you used analytics or user research to guide your decisions.

• Showcase Brand Consistency: Demonstrate your ability to maintain and evolve brand identity across diverse marketing assets.

• Demonstrate AI Tool Usage: If possible, include examples where AI tools significantly improved your workflow, speed, or the quality of your output.

Challenge Preparation:

• Understand the Goal: For any design challenge, first clarify the objective. Is it to increase conversions, improve user engagement, or communicate a specific message?

• Think Strategically: Go beyond aesthetics. Consider the target audience, the marketing channel, and how the design contributes to the overall business goal.

• Outline Your Process: Be ready to explain your thought process, the tools you would use, and how you would measure success, even if you don't have time to fully execute the design.

• Prepare for Time Constraints: Practice working efficiently and making critical design decisions quickly.

📝 Enhancement Note: The interview process will heavily weigh your ability to connect design decisions to business outcomes. Demonstrating a deep understanding of conversion optimization, performance metrics, and how design fuels GTM strategies will be critical. The AI matching by Jobgether means your resume and portfolio need to clearly showcase keywords and achievements relevant to the role's requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma (highly probable for collaboration and prototyping).

• Prototyping & Collaboration: Figma, Sketch, InVision, Miro for wireframing, prototyping, and collaborative brainstorming.

• AI-Assisted Creative Tools: Tools such as Midjourney, DALL-E, Adobe Firefly, or similar AI image generators and design assistants for concept generation, asset creation, or workflow acceleration.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and campaign performance.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or built-in platform capabilities for testing design variations.

• Data Visualization: Potentially tools like Tableau, Power BI, or Looker Studio for interpreting and presenting performance data, though this might be handled by other teams.

CRM & Automation:

• CRM: Familiarity with CRM systems like Salesforce, HubSpot, or Zoho CRM for understanding customer data context and lead flow.

• Marketing Automation: Experience with platforms such as HubSpot, Marketo, Pardot, or Mailchimp for email marketing and campaign execution.

• Landing Page Builders: Proficiency with platforms like Unbounce, Leadpages, Instapage, or similar tools for rapid landing page creation and optimization.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard requirement for collaborative design roles. The explicit mention of "AI-assisted creative tools" highlights the need for candidates to be current with emerging technologies that enhance creative workflows and output. Candidates should be ready to discuss specific tools and their practical applications in their previous roles.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is the reliance on data and analytics to inform all design choices, ensuring that creative efforts are aligned with measurable business objectives.

• Bias for Action & Speed: The company culture likely rewards proactivity, rapid execution, and a willingness to iterate quickly based on feedback and performance data.

• Customer-Centricity: Designs are created with a deep understanding of the target audience and user experience, aiming to solve customer needs and drive engagement.

• Continuous Improvement: A commitment to ongoing learning, experimentation, and refinement of both individual skills and team processes.

• Collaboration & Transparency: Open communication and a willingness to share insights, feedback, and work-in-progress with cross-functional teams.

Collaboration Style:

• Partnership-Oriented: The design team acts as a strategic partner to marketing, product, and content teams, not just an order-taker.

• Iterative Feedback Loops: Regular opportunities for constructive feedback and collaborative problem-solving through virtual meetings and shared digital spaces.

• Knowledge Sharing: Encouragement of sharing best practices, new tools, and design techniques within the team and across departments.

• Results-Focused: The primary measure of success is the impact on business goals, fostering a collaborative environment focused on achieving shared objectives.

📝 Enhancement Note: The emphasis on "data-driven," "bias for action," and "continuous improvement" suggests a culture that is performance-oriented and agile. Candidates who thrive in environments that value measurable impact and rapid iteration will likely find this culture appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling designs that also meet stringent performance metrics and conversion goals.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with frequent testing schedules, campaign demands, and evolving marketing strategies requires agility and efficient workflow management.

• Remote Collaboration: Building strong working relationships and maintaining clear communication with a distributed team requires proactive effort and excellent digital communication skills.

• Staying Ahead of Design & Tech Trends: Continuously learning and integrating new design techniques, AI tools, and platform best practices to maintain a competitive creative edge.

Learning & Development Opportunities:

• Advanced CRO & Performance Design: Opportunities to deepen expertise in conversion rate optimization, user psychology in design, and advanced A/B testing methodologies.

• Exposure to Growth Marketing Strategies: Gain hands-on experience and insights into broader growth hacking, user acquisition, and retention strategies.

• AI Tool Mastery: Develop advanced skills in utilizing AI for creative ideation, asset generation, and workflow automation, positioning oneself at the forefront of design technology.

• Cross-Functional Skill Enhancement: Learn from experts in Product Management, Product Marketing, and Content Strategy, broadening one's understanding of the entire GTM process.

• Potential for Leadership: As the company grows, opportunities may arise to lead design initiatives, mentor junior team members, or contribute to building out the creative function.

📝 Enhancement Note: The challenges presented are typical for high-impact roles in fast-growing tech companies. The growth opportunities are significant for a designer looking to expand their skillset beyond pure aesthetics into strategic marketing and operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, what data did you use, and what were the specific results?" (Focus on quantifiable outcomes and your data-driven approach.)

• "How do you approach designing ad creative for different platforms like Meta, Google, and LinkedIn? What are the key differences in your strategy?" (Highlight platform-specific best practices and audience considerations.)

Company & Culture Questions:

• "What interests you about working for a SaaS/PLG company, and how does your design approach align with this model?" (Show understanding of SaaS/PLG dynamics and how design supports them.)

• "How do you stay updated on design trends, especially regarding AI tools, and how have you incorporated them into your workflow?" (Demonstrate a commitment to continuous learning and technological adoption.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your most impactful case study that clearly demonstrates conversion improvements and ROI.

• Context is Key: For each project, provide sufficient background on the business objective, target audience, and the problem you were trying to solve.

• Show, Don't Just Tell: Use visuals effectively to showcase your designs. For case studies, include graphs or charts that clearly illustrate performance improvements.

• Be Ready for Deep Dives: Anticipate questions about your design choices, the tools you used, and how you handled challenges or feedback.

• Connect to the Role: Explicitly link your experience and portfolio examples back to the requirements and responsibilities outlined in the job description.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both creative skill and business acumen. Candidates should prepare specific examples that highlight their ability to drive measurable results through design, their understanding of performance marketing, and their comfort with data and technology.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit Your Application: Utilize the provided application link. Ensure your resume and portfolio are up-to-date and easily accessible.

• Tailor Your Resume: Highlight keywords from the job description, such as "conversion optimization," "landing page design," "ad creative," "data-driven design," "SaaS/PLG," and "AI-assisted creative tools." Quantify your achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest, most relevant case studies that demonstrate your ability to drive conversion and impact business metrics. Ensure clear articulation of your process, rationale, and quantifiable results.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling and clearly articulating the business impact of your design work. Be ready to discuss your approach to A/B testing and data analysis.

• Research the Company: Familiarize yourself with Jobgether's mission and how they leverage AI in hiring. If possible, research the partner company to understand their industry, products, and potential design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.