Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer Company: Exito Media Concepts Pvt Ltd Location: Mangalore, Karnataka, India Job Type: Full-time, On-site Category: Marketing Operations / Creative Services Date Posted: 2026-01-19 Experience Level: Mid-Senior Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on the creation and execution of visual assets that support marketing and communication strategies, a critical function within GTM operations.
• The Sr. Graphic Designer will be responsible for translating marketing briefs into compelling visual content for both digital and print channels.
• A key aspect involves ensuring brand consistency across all creative outputs, aligning with GTM messaging and campaign objectives.
• This position requires proficiency in industry-standard design software and the ability to manage multiple creative projects concurrently.

📝 Enhancement Note: While the original listing is for a Graphic Designer, the context of "media concepts" and the need for creatives for social media, print, and collaterals strongly suggests a role supporting Go-To-Market (GTM) efforts. The "Sr." title implies a level of autonomy and potentially some guidance or project oversight, which is typical for mid-level operations roles that bridge creative execution and strategic marketing. The focus on "on-brand" visuals is paramount for maintaining a consistent GTM presence.

📈 Primary Responsibilities

• Design and publish a diverse range of creatives for social media platforms and print media, ensuring alignment with campaign goals and brand guidelines.
• Develop marketing collateral, including brochures, flyers, invitations, banners, and newsletters, to support sales enablement and lead generation activities.
• Interpret design briefs and conceptualize impactful visuals that effectively communicate marketing messages and product value propositions.
• Collaborate closely with marketing teams, copywriters, and other stakeholders to refine concepts and deliver final, high-quality designs.
• Ensure all graphics and layouts are visually appealing, adhere to brand standards, and contribute to a cohesive GTM visual identity.
• Manage the end-to-end design process for multiple projects, from initial concept to final delivery, while meeting deadlines.
• Conduct quality assurance on final graphics across various media to ensure consistency and effectiveness.
• Prepare rough drafts and present design ideas for feedback, incorporating revisions as needed to achieve optimal results.

📝 Enhancement Note: The original responsibilities have been expanded to highlight the strategic implications for GTM operations. The emphasis is on how design directly supports marketing objectives, sales enablement, and brand consistency, which are core functions of a well-oiled GTM machine.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior Graphic Designer role.
• Equivalent practical experience and a strong portfolio will be considered.

Experience:

• Minimum of 2 years of progressive experience in graphic design, with a proven track record in creating marketing and communication materials.
• Experience in a fast-paced environment, managing multiple projects with competing deadlines, is highly desirable for operations roles.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visuals for digital and print mediums.
• Software Proficiency: Advanced skills in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator, essential for executing sophisticated design tasks.
• Conceptualization: Ability to translate marketing objectives and briefs into creative visual concepts.
• Brand Management: Strong understanding of brand guidelines and the ability to maintain visual consistency across all assets.
• Project Management: Capacity to handle multiple projects simultaneously and manage timelines effectively, a key trait for operations professionals.

Preferred Skills:

• Video Editing: Basic knowledge of video editing software (e.g., Adobe Premiere Pro, After Effects) to enhance multimedia content creation.
• Team Management: Experience in guiding or overseeing junior designers or contributing to team creative direction.
• UI/UX Principles: Familiarity with user interface and user experience design principles for digital assets.
• Content Strategy: Understanding of how visual content supports broader marketing and GTM strategies.

📝 Enhancement Note: The "Requirements" section has been re-framed to emphasize skills critical for operations support. "Team management" is interpreted as an ability to collaborate effectively and potentially guide junior team members, which is valuable in a senior operational role. The software requirements are core to any creative operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on marketing collateral and digital assets.
• Demonstrations of successful projects for social media campaigns, brochures, flyers, banners, and newsletters.
• Evidence of ability to conceptualize and execute designs based on specific briefs and requirements.
• Examples that highlight visual storytelling and the ability to convey complex information clearly and engagingly.
• Work samples that illustrate a strong understanding of branding and the ability to maintain visual consistency.

Process Documentation:

• While not explicitly stated, candidates are expected to have a systematic approach to their design process, from brief interpretation to final delivery.
• The ability to document workflow stages, feedback loops, and revision processes is beneficial for team collaboration and knowledge sharing.
• Familiarity with project management tools for tracking design tasks and deadlines is a plus.

📝 Enhancement Note: For a creative role supporting operations, a portfolio is paramount. The focus here is on how the portfolio demonstrates practical application of design skills in a marketing context, mirroring the process-driven nature of operations roles.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Sr. Graphic Designer with 2-5 years of experience in Mangalore, India, the estimated annual salary range would be approximately ₹4,00,000 to ₹7,00,000. This range accounts for the cost of living in Mangalore and the typical compensation for creative roles with team oversight responsibilities.

Benefits:

• Hands-On Training: Opportunities for skill development and learning new design techniques or software.
• Rewards and Recognition: Acknowledgment of contributions and performance, fostering motivation and engagement.
• Diverse Growth Opportunities: Potential for career advancement within the company, possibly into roles with more strategic marketing or team leadership responsibilities.
• 5-Day Work Week: Standard business schedule contributing to work-life balance.

Working Hours:

• Full-time, typically 40 hours per week, with a 5-day work week. Working hours will align with standard business operations in India (e.g., 9:00 AM to 6:00 PM IST).

📝 Enhancement Note: Salary is estimated based on typical Indian market rates for this role and location. Benefits are directly extracted from the job description and contextualized for a creative professional. The 5-day work week is highlighted as a positive aspect for work-life balance, often valued in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Advertising / Marketing Services Company Size: Exito Media Concepts Pvt Ltd is likely a small to medium-sized enterprise (SME) given the context of "media concepts" and typical agency structures. This size often allows for greater agility and direct impact from individual contributions. Founded: Information not provided, but the company's focus on "media concepts" suggests an active presence in the advertising and marketing landscape.

Team Structure:

• The Sr. Graphic Designer will likely be part of a marketing or creative team.
• Reporting structure would typically be to a Creative Director, Marketing Manager, or Head of Design.
• Collaboration will be cross-functional, involving marketing specialists, content creators, and potentially sales teams.

Methodology:

• The company likely employs a project-based approach to creative development, driven by client or internal marketing campaign needs.
• Emphasis on iterative design processes, incorporating feedback to refine creative outputs.
• Adherence to brand guidelines and client specifications is crucial for delivering consistent results.

Company Website: www.exito-e.com

📝 Enhancement Note: Company context is inferred from the name and industry. The team structure and methodology are typical for a creative agency or marketing department, emphasizing collaboration and project-based workflows relevant to operations.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a Mid-Senior level within the creative and marketing operations spectrum. It requires a solid foundation of technical design skills, combined with the ability to manage projects and contribute to the strategic visual direction.

Reporting Structure: The Sr. Graphic Designer will report to a manager or director overseeing creative output, likely within a marketing or dedicated creative department. This position may also involve mentoring or guiding junior designers, contributing to team efficiency and skill development.

Operations Impact: The visual assets created by this role directly impact brand perception, marketing campaign effectiveness, lead generation efforts, and sales enablement materials. High-quality, on-brand creatives are essential for successful GTM execution and customer engagement.

Growth Opportunities:

• Specialization: Deepen expertise in specific design areas (e.g., digital marketing, branding, motion graphics).
• Team Leadership: Transition into roles such as Creative Lead, Art Director, or Marketing Manager with increased responsibility for team direction and strategy.
• Broader Operations: Move into marketing operations roles that leverage design thinking for process improvement and campaign execution oversight.
• Client Management: Develop client-facing skills and potentially move into account management or client strategy roles within an agency setting.

📝 Enhancement Note: Growth opportunities are framed within both a creative track and a broader operations context, highlighting how design skills can translate into other GTM functions.

🌐 Work Environment

Office Type: The role is explicitly "On-site," indicating a traditional office environment. This setting promotes direct collaboration, spontaneous brainstorming, and access to shared resources.

Office Location(s): Mangalore, Karnataka, India. This location suggests a professional office space within the city, likely equipped with standard amenities and creative workstations.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates direct interaction with colleagues, fostering teamwork and knowledge sharing.
• Tools & Technology: Access to industry-standard design software and hardware is expected.
• Team Interaction: Opportunities for regular team meetings, design critiques, and cross-functional project discussions.

Work Schedule: Full-time, 5 days a week, typical business hours. This structured schedule supports consistent workflow and project management, crucial for operations.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration and a structured work environment, which is often beneficial for operational efficiency and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative capabilities.
• Skills Assessment/Work Sample: Potential for a design test or a request to elaborate on specific portfolio pieces. This assesses practical skills and problem-solving ability.
• Manager/Team Interview: Discussion focused on experience, design process, collaboration style, and cultural fit. Expect questions about handling feedback and managing multiple projects.
• Final Interview: May involve senior leadership to discuss career aspirations and overall alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work samples that align with the job description's focus on social media, print collateral, and branding.
• Showcase Process: For key projects, be prepared to walk through your thought process, from understanding the brief to final execution, including any challenges and revisions.
• Highlight Impact: If possible, include metrics or outcomes related to your designs (e.g., engagement rates for social media, lead generation from brochures).
• Demonstrate Versatility: Show a range of styles and project types to prove adaptability.
• Ensure Professionalism: Your portfolio should be well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be ready to discuss how you handle constructive criticism and tight deadlines, common in operations and agency environments.
• Prepare examples of how you have effectively collaborated with non-designers (e.g., marketing, sales) to achieve project goals.
• Think about your approach to staying updated with design trends and new software.

📝 Enhancement Note: The interview process and portfolio review are tailored to a creative role supporting operations, emphasizing practical skills, process, and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for image manipulation, digital art, and web graphics.
  • InDesign: Critical for layout design, brochures, flyers, newsletters, and print collateral.
  • Illustrator: Necessary for vector graphics, logos, icons, and illustrations.
• Video Editing Software (Basic): Knowledge of tools like Adobe Premiere Pro or similar is a plus for creating multimedia content.

Analytics & Reporting:

• While not a primary function, understanding how to create graphics that are trackable (e.g., UTM parameters for digital links, clear calls-to-action) is beneficial.
• Familiarity with social media analytics platforms to understand asset performance.

CRM & Automation:

• No direct CRM or automation tools are specified for this role. However, an understanding of how design assets integrate into marketing automation platforms or CRM systems (e.g., for email campaigns or landing pages) would be advantageous.

📝 Enhancement Note: The tool stack is directly derived from the "Requirements" section, emphasizing core design software critical for creating marketing assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that captures attention.
• Quality & Precision: Commitment to delivering polished, error-free designs that meet high standards.
• Collaboration: A willingness to work effectively with team members and stakeholders to achieve shared objectives.
• Adaptability: Ability to respond to feedback and evolve designs based on project needs and market trends.
• Efficiency: Managing time and resources effectively to meet project deadlines and contribute to smooth operations.

Collaboration Style:

• Team-Oriented: Working closely with marketing, content, and potentially sales teams to ensure visual elements align with overall GTM strategies.
• Feedback-Driven: Openness to receiving and incorporating constructive criticism from peers and managers throughout the design process.
• Proactive Communication: Keeping stakeholders informed about project progress, potential challenges, and design rationales.

📝 Enhancement Note: Values and collaboration styles are inferred based on the role's position within a marketing/creative team and the general expectations of a professional environment supporting GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Brand Consistency: Ensuring unique and engaging designs while strictly adhering to brand guidelines.
• Managing Multiple Project Demands: Juggling diverse requests from various stakeholders with competing priorities and tight deadlines.
• Adapting to Feedback: Incorporating revisions effectively without compromising the integrity or vision of the design.
• Staying Current: Keeping pace with evolving design trends, software updates, and digital platform requirements.

Learning & Development Opportunities:

• Advanced Design Techniques: Training in new software features, advanced illustration, or layout techniques.
• Motion Graphics/Video Editing: Developing skills in creating dynamic visual content for digital channels.
• Branding Strategy: Deeper understanding of brand development and its application in visual communication.
• Marketing Campaign Support: Gaining insight into how design contributes to broader marketing and GTM campaign success.

📝 Enhancement Note: Challenges and growth opportunities are framed to provide a realistic outlook for a Sr. Graphic Designer, with an emphasis on skills development relevant to a dynamic marketing operations environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final delivery." (Focus on workflow, stakeholder management, and revision handling.)
• "How do you ensure your designs are both creative and adhere to strict brand guidelines?" (Highlight your approach to balancing artistic expression with brand integrity.)
• "Tell us about a time you had to manage multiple design projects with competing deadlines. How did you prioritize?" (Prepare a specific example showcasing project management and organizational skills.)
• "How do you incorporate feedback from team members or clients, especially if you disagree with it?" (Demonstrate your professionalism and collaborative approach to revisions.)

Company & Culture Questions:

• "What do you know about Exito Media Concepts and our work?" (Research the company website and recent projects.)
• "How do you see your role contributing to our marketing and media efforts?" (Connect your skills to the company's goals and the specific responsibilities of the role.)
• "What kind of work environment do you thrive in?" (Align your preferences with the described on-site, collaborative culture.)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose diverse pieces that best showcase your skills in social media, print collateral, and branding.
• Tell a Story: For each project, explain the brief, your creative process, challenges faced, solutions implemented, and the final outcome.
• Quantify Impact: If possible, mention any metrics or positive results achieved by your designs.
• Be Ready for Technical Questions: Prepare to discuss the specific software and techniques used.

📝 Enhancement Note: These interview questions are designed to probe the candidate's operational thinking, creative problem-solving, and ability to integrate into a professional team environment.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on Exito Media Concepts Pvt Ltd's Zoho Recruit portal.
• Customize Your Resume: Highlight your experience with Photoshop, InDesign, Illustrator, and your track record in creating social media and print collateral. Quantify achievements where possible.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work relevant to the job description, and is easily accessible online.
• Research the Company: Visit www.exito-e.com to understand their services, client base, and recent projects. Familiarize yourself with their brand aesthetic.
• Practice Your Pitch: Be ready to articulate your design process, how you handle feedback, and your experience with team collaboration during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.