Sr. Brand Designer II

📍 Job Overview

Job Title: Sr. Brand Designer II

Company: Articulate

Location: United States

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: March 06, 2026

Experience Level: 8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic development and evolution of Articulate's brand visual identity across large-scale integrated campaigns, complex web experiences, and critical acquisition-facing surfaces.

• Drive campaign art direction and execution, ensuring a cohesive and impactful brand presence across all digital, web, and experiential touchpoints.

• Develop and maintain scalable brand systems and guidelines, fostering consistency and quality across diverse creative assets and cross-functional projects.

• Act as a senior design mentor, providing guidance and constructive feedback to elevate the team's design capabilities and ensure high-caliber execution.

📝 Enhancement Note: This role is positioned as a Sr. Brand Designer II, indicating a senior individual contributor role with significant influence over brand strategy and execution. The emphasis on "large-scale campaigns," "web experiences," and "scalable brand systems" suggests a focus on Go-To-Market (GTM) initiatives and the operational aspects of brand consistency across various channels. The mention of "acquisition-facing surfaces" and collaboration with "GTM, Messaging, and Product" strongly ties this role into revenue-generating activities, aligning it closely with Marketing Operations and GTM Strategy.

📈 Primary Responsibilities

• Drive the strategic development and evolution of Articulate's brand identity across integrated campaigns, web journeys, and high-visibility brand moments, ensuring consistency and alignment across all touchpoints.

• Lead art direction for integrated campaigns and web experiences, ensuring brand expression translates effectively across acquisition surfaces, landing pages, and product-adjacent storytelling.

• Develop visually compelling designs that engage and resonate with audiences, applying design principles and aesthetics to create meaningful narratives.

• Guide creative approaches that can scale across teams, vendors, and collaborators, ensuring systems-level design thinking translates into high-quality execution.

• Own the execution of major campaign and web experience projects, including art direction, asset development, and optimization of high-impact acquisition surfaces.

• Ensure design consistency and high fidelity across brand guidelines, toolkits, and cross-medium assets.

• Influence, guide, and oversee specialty designers, external vendor partners, or other collaborators as necessary to complete and execute projects to the highest caliber.

• Independently scope, prioritize, and manage complex design projects while coordinating with stakeholders to ensure on-time delivery and creative excellence.

• Effectively manage cross-functional stakeholders by presenting work with clarity and confidence, guiding teams through creative rationale to enable informed, strategic decision-making and ensure alignment on high-impact brand outcomes.

• Collaborate effectively with marketing, messaging, product, development leads, and other design talent to ensure that proposed designs are strategically sound and provide optimal impact.

• Act as a creative thought partner to cross-functional partners, articulating design rationale and championing best practices that contribute to the overall brand and product experience.

• Partner closely with development teams to problem-solve in real time, ensuring creative intent is preserved through implementation.

• Proactively lead design processes to shape design approaches for efficiency and foster collaboration across teams.

• Serve as a mentor to other designers, offering constructive feedback and sharing knowledge to help them excel and contribute to the brand experience.

• Promote a culture of openness, feedback, and inclusivity while evolving the brand design system and visual language at scale.

• Act as a bridge between internal design peers and external collaborators, modeling best practices in communication, quality control, and feedback.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on GTM collaboration, campaign execution, and the operational management of brand assets. The expectation to "own the execution," "manage cross-functional stakeholders," and "partner closely with development teams" points to a need for strong project management and communication skills, essential for operational efficiency in a design context. The mentorship aspect also implies a senior role responsible for team development.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field (or equivalent practical experience).

Experience: 8+ years of professional design experience with a proven track record in integrated brand campaigns, sophisticated web experiences, and experiential design. Experience within a SaaS or technology-driven company, particularly collaborating closely with marketing teams, is highly desirable. Agency experience with a broad scope of work is also valued.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Expertise in visual design and art direction, including a deep understanding of brand identity principles and guidelines.

• Demonstrated experience leading campaign art direction across digital and web environments, with a focus on acquisition surfaces and performance marketing collaboration.

• Strong understanding of brand storytelling and the ability to translate strategic objectives into compelling visual narratives.

• Excellent presentation and communication skills, capable of articulating creative rationale and aligning design direction with strategic business needs.

• Proven ability to manage multiple complex projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Resilience and a reliable team-player attitude, with a demonstrated capacity for working closely and collaboratively with cross-functional teams.

Preferred Skills:

• Experience working with fabricators, production teams, developers, and external vendors to bring designs to life.

• Familiarity with UI/UX principles and their application in web design.

• Experience in a SaaS or technology-focused company environment.

📝 Enhancement Note: The requirement for advanced proficiency in Figma and Adobe Creative Suite, coupled with experience in "scalable brand systems" and "acquisition-facing surfaces," indicates a need for operational efficiency in design asset creation and management. The emphasis on "stakeholder management," "cross-functional collaboration," and "mentoring" points to a senior individual contributor role with operational responsibilities in team guidance and project coordination, not direct people management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8 years of design experience, with a significant emphasis on integrated brand campaigns, sophisticated web experiences, and experiential design.

• Demonstrate expertise in developing and evolving brand identities, with clear examples of how these were applied across multiple touchpoints.

• Include case studies that highlight your role in campaign art direction, particularly for acquisition-focused surfaces and digital/web environments.

• Showcase examples of scalable design systems, brand guidelines, or toolkits that ensure consistency and quality across diverse assets.

Process Documentation:

• Examples of how you've scoped, prioritized, and managed complex design projects from concept to completion, detailing your workflow and problem-solving approach.

• Demonstrate your process for presenting work to cross-functional stakeholders, articulating creative rationale, and facilitating strategic decision-making.

• Illustrate your methods for collaborating with development teams to ensure creative intent is preserved during implementation.

• Showcase instances where you've influenced or guided external vendor partners or other collaborators to achieve high-caliber project execution.

📝 Enhancement Note: The emphasis on a strong portfolio displaying "integrated brand campaigns," "web experiences," and "scalable brand systems" is critical. For operations professionals, this means demonstrating not just aesthetic skill but also the ability to manage brand assets systematically, ensure consistency across numerous touchpoints, and contribute to GTM initiatives efficiently. Case studies should highlight process, collaboration, and measurable impact on acquisition or brand perception.

💵 Compensation & Benefits

Salary Range: $122,600 - $162,392 annually.

Benefits:

• Robust suite of benefits (specifics to be detailed by the company, but typically include health, dental, vision insurance, retirement plans, paid time off, etc.).

• Bonus eligibility.

• Access to Articulate's website for a full list of benefits.

Working Hours: Standard 40-hour work week, with the expectation of managing multiple projects and meeting deadlines, suggesting a need for efficient time management and prioritization.

📝 Enhancement Note: The provided salary range is for all US locations. The "robust suite of benefits" is a standard offering, but candidates should inquire for specifics. The 40-hour work week implies a need for efficient workflow and project management skills to balance project demands within standard hours, a key operational consideration for a senior role.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service) provider specializing in creator platforms for online workplace training. The company operates within the EdTech and HR Tech sectors, focusing on employee reskilling, learning cultures, and building equitable workplaces.

Company Size: Articulate has over 118,000 customers globally, indicating a significant market presence. While employee count isn't explicitly stated here, the scale of operations suggests a mid-to-large sized tech organization.

Founded: 2002 by Adam Schwartz.

Team Structure:

• The role is within a design team, but there are no direct reports. The Sr. Brand Designer is expected to mentor other designers.

• Close collaboration is expected with GTM (Go-To-Market), Messaging, Product, and Development teams, indicating a matrixed or highly cross-functional operational structure.

Methodology:

• Emphasis on "design thinking" and a "human-centered organization" approach.

• Focus on data-driven insights and measurable impact.

• Commitment to creating an equitable, empowering, and inclusive workplace.

• Processes are guided by core values: honoring humanity, embracing connectedness, giving grace, and taking responsibility.

Company Website: https://articulate.com/

📝 Enhancement Note: Articulate's culture emphasizes human-centered practices, equity, and collaboration. For a Brand Designer role impacting GTM efforts, this means understanding how brand messaging and visuals align with these values and contribute to a positive customer experience. The "human-centered" approach suggests that design decisions are not just about aesthetics but also about user empathy and impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Sr. Brand Designer II position, signifying a senior individual contributor role. It implies a high level of autonomy, strategic input, and the expectation of leading complex projects independently. The role is beyond an entry-level or mid-level designer, focusing on significant impact and mentorship.

Reporting Structure: While not explicitly stated, senior individual contributors typically report to a Design Manager, Director of Design, or potentially a Creative Director who oversees broader marketing and GTM initiatives. The role will likely involve extensive collaboration with peers in marketing, product, and engineering.

Operations Impact: The Sr. Brand Designer II directly influences Articulate's market perception and customer acquisition through their work on campaigns and web experiences. By ensuring visual consistency and impact across acquisition surfaces, this role plays a critical part in driving lead generation, customer engagement, and brand loyalty, thereby contributing significantly to revenue operations.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in campaign art direction, scalable brand systems, and GTM creative strategy within a leading SaaS company.

• Leadership Development: While not a management role, the expectation to mentor other designers provides leadership experience and the chance to influence design processes and quality across the team.

• Cross-Functional Influence: Potential to grow influence by acting as a key creative partner to GTM, Product, and Messaging teams, shaping strategic outcomes.

• Industry Exposure: Experience working with a successful SaaS product and contributing to its brand evolution in a competitive market.

📝 Enhancement Note: The Sr. Brand Designer II role offers significant growth potential for an operations-minded designer. The emphasis on leading large-scale campaigns and influencing GTM strategy positions this role as instrumental in revenue generation. The mentorship aspect provides an avenue for developing leadership skills without direct management responsibilities, crucial for career progression in specialized design fields.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication rely heavily on digital tools and asynchronous communication methods.

Office Location(s): United States. This implies that candidates must be authorized to work in the United States and potentially within specific time zones for effective collaboration.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes strong cross-functional collaboration. This requires proactive communication, digital whiteboarding, and participation in virtual team meetings.

• Operations Tools & Technology: Expectation to be highly proficient in Figma and Adobe Creative Suite. Access to project management tools, communication platforms (like Slack or Teams), and potentially design asset management systems will be crucial.

• Team Interaction: Regular interaction with design peers, GTM teams, product managers, and developers through virtual channels. Participation in design critiques, brainstorming sessions, and project reviews is expected.

Work Schedule: Standard 40-hour work week. As a remote role, there's an expectation of flexibility to manage workloads and collaborate across time zones, but core working hours likely exist for synchronous meetings. The ability to manage one's own schedule and workflow effectively is paramount.

📝 Enhancement Note: The fully remote nature of this role necessitates strong self-discipline, excellent digital communication skills, and proficiency in asynchronous collaboration tools. For an operations-focused role, this environment requires meticulous organization and a proactive approach to managing projects and stakeholder relationships without the benefit of in-person proximity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess alignment with core requirements and experience.

• Portfolio Review & Discussion: A dedicated session where the candidate presents their portfolio, discussing key projects, design rationale, and their role in execution and collaboration. This is where operational aspects like process, scalability, and stakeholder management will be scrutinized.

• Cross-Functional Interviews: Interviews with stakeholders from GTM, Product, or Development teams to assess collaboration skills, strategic thinking, and ability to integrate design with business objectives.

• Design Challenge/Exercise: Potentially a take-home assignment or a live design exercise focused on a relevant problem (e.g., developing campaign assets, refining a web experience concept), assessing problem-solving skills, design execution, and adherence to brand guidelines under time constraints.

• Final Interview: A discussion with senior leadership or the hiring manager to assess cultural fit, mentorship capabilities, and overall strategic contribution potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in integrated brand campaigns, web experiences, and scalable brand systems. Prioritize projects with clear GTM or acquisition impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (especially your operational approach to managing the project), the tools used, your creative rationale, and the outcome/impact. Quantify results where possible (e.g., improved conversion rates, increased engagement).

• Highlight Scalability & Consistency: Emphasize how your work contributes to a scalable brand system and ensures visual consistency across various touchpoints. Showcase any brand guidelines, toolkits, or templates you developed.

• Demonstrate Collaboration: Be prepared to discuss how you collaborated with GTM, Product, and Development teams, detailing how you managed stakeholders and incorporated feedback.

• Showcase Figma & Adobe Proficiency: Be ready to walk through specific examples in Figma or Adobe Creative Suite that demonstrate advanced skills, including any complex system setups or asset generation workflows.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge prompt, identifying key objectives, target audience, and constraints.

• Think Operationally: Consider how your proposed solution will be implemented, scaled, and maintained. Think about asset creation efficiency and consistency.

• Practice Presenting: Rehearse presenting your work clearly and concisely, anticipating questions about your process, rationale, and potential challenges.

• Research Articulate: Familiarize yourself with Articulate's current brand, products, and GTM messaging. Understand their target audience and competitive landscape.

📝 Enhancement Note: The interview process is designed to assess both creative execution and operational proficiency. Candidates should be prepared to demonstrate not only their design skills but also their ability to manage projects, collaborate effectively, and contribute strategically to GTM initiatives. A strong portfolio that highlights process, scalability, and measurable impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building scalable design systems. Proficiency in advanced features like components, variants, auto layout, and collaboration workflows is expected.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign. Critical for detailed asset creation, image manipulation, layout design, and preparing final production-ready files.

• Project Management Tools: Likely tools such as Asana, Jira, or Trello for scoping, tracking, and managing design projects and tasks, especially in a remote, cross-functional environment.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time and asynchronous team communication, essential for remote collaboration.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or similar to understand user behavior on web experiences and landing pages, informing design optimization.

• Design Analytics (Indirect): While not a direct analyst role, understanding how design impacts metrics (e.g., conversion rates, engagement) is key. This involves interpreting reports from GTM or Product teams.

CRM & Automation:

• While not directly managing CRM or automation platforms, an understanding of how brand assets are used within marketing automation workflows (e.g., email campaigns) and how they integrate with CRM data for lead nurturing is beneficial.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The role also implies a need for strong organizational skills and familiarity with project management and communication tools, which are foundational to operational efficiency in a remote design setting. Understanding how design outputs integrate with broader marketing technology stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Human-Centered Approach: Design decisions are made with empathy for the user and a focus on creating positive, equitable experiences. This translates to designs that are accessible, inclusive, and genuinely helpful.

• Data-Driven Insights: While a design role, there's an expectation to leverage data and understand performance metrics to inform design choices and demonstrate impact, particularly for acquisition surfaces.

• Efficiency & Scalability: A commitment to creating design systems and processes that are efficient to produce, easy to maintain, and scalable across various platforms and campaigns.

• Collaboration & Openness: Fostering a culture of open feedback, knowledge sharing, and constructive critique within the design team and across cross-functional departments.

• Accountability: Taking ownership of projects, deadlines, and the quality of work delivered, contributing to the overall success of GTM initiatives.

Collaboration Style:

• Proactive & Integrated: Actively seeking collaboration with GTM, Messaging, and Product teams to ensure brand consistency and strategic alignment from the outset of projects.

• Articulate & Persuasive: Clearly communicating design rationale, presenting work with confidence, and guiding stakeholders towards informed decisions.

• Mentorship-Focused: Willingness to share expertise, provide constructive feedback, and help elevate the skills of fellow designers.

• Process-Oriented: Championing efficient design processes, developing scalable systems, and ensuring high-fidelity execution across all brand touchpoints.

📝 Enhancement Note: Articulate's values emphasize a human-centered, equitable, and collaborative approach. For this role, it means understanding how brand design can embody these values, ensuring that visuals and campaigns are not only aesthetically strong but also inclusive and aligned with the company's mission. The "efficiency & scalability" value directly relates to the operational aspects of brand management.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Ensuring visual identity remains cohesive and impactful across a wide range of campaigns, web experiences, and digital touchpoints, especially in a remote, high-volume environment.

• Balancing Creative Vision with Business Objectives: Effectively translating GTM strategies and business needs into compelling creative work that also pushes creative boundaries.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and perspectives from Marketing, Product, and Development to achieve cohesive and impactful outcomes.

• Remote Collaboration: Effectively contributing to and influencing design direction and project execution within a fully remote team structure, requiring proactive communication and digital engagement.

Learning & Development Opportunities:

• Advanced GTM Creative Strategy: Deepen expertise in developing creative strategies for SaaS customer acquisition and brand building through direct involvement in large-scale campaigns.

• Design System Evolution: Contribute to and potentially lead the evolution of Articulate's brand design system, enhancing skills in system design and scalable asset management.

• Mentorship & Leadership Skills: Develop leadership capabilities by mentoring junior designers and influencing design processes across the team.

• Cross-Disciplinary Learning: Gain insights into marketing operations, product development, and messaging strategies through close collaboration with these teams.

📝 Enhancement Note: The challenges highlight the operational complexity of managing brand at scale within a GTM context. The growth opportunities focus on developing specialized skills in strategic brand design and leadership within a tech environment, directly applicable to career advancement in operations-adjacent design roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the art direction for a large-scale integrated campaign. What was your process, how did you ensure brand consistency, and what was the outcome?" (Focus on process, GTM collaboration, and results).

• "How do you approach developing and scaling brand systems? Provide an example of a system you've built or contributed to, detailing its components and how it ensured consistency." (Highlighting operational efficiency and scalability).

Company & Culture Questions:

• "How do Articulate's core values (human-centered, equity, connectedness, grace, responsibility) influence your approach to brand design?" (Understanding alignment with company ethos).

• "How would you mentor a junior designer on our team, particularly in the context of remote collaboration and our brand guidelines?" (Assessing mentorship and team citizenship).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, starting with an overview of your experience and then diving into 2-3 key case studies. For each case study, clearly outline the objective, your role, the process, the challenges, your solutions, and the measurable results.

• Emphasize Operational Aspects: When discussing your projects, highlight your process for managing scope, stakeholders, and timelines. Detail how you ensured scalability and consistency. Use phrases like "developed a scalable asset library," "implemented a streamlined workflow," or "managed feedback from X stakeholders."

• Showcase Figma & Adobe Skills: Be prepared to demonstrate specific features within Figma (e.g., component libraries, prototyping) or Adobe Creative Suite (e.g., complex photo manipulation, intricate layouts) that highlight your technical mastery and efficiency.

• Connect to Articulate: Tailor your presentation to Articulate's context. Discuss how your skills and experience align with their mission, products, and the specific requirements of the Sr. Brand Designer II role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also the operational rigor required for a senior role. Candidates need to articulate their process, collaboration strategies, and how their work contributes to business objectives like customer acquisition and brand consistency at scale.

📌 Application Steps

To apply for this operations-focused brand design position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio is meticulously curated to highlight projects demonstrating integrated brand campaigns, web experiences, and scalable brand systems. Prioritize case studies that showcase your role in GTM initiatives, acquisition surfaces, and cross-functional collaboration.

• Resume Optimization: Tailor your resume to emphasize your 8+ years of experience, specific skills in Figma and Adobe Creative Suite, and achievements related to brand identity, campaign art direction, and process optimization. Use keywords like "brand systems," "GTM," "acquisition," "stakeholder management," and "mentorship."

• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and how you ensure operational efficiency and brand consistency. Prepare to discuss your mentorship approach and how you collaborate with technical and marketing teams.

• Company Research: Thoroughly research Articulate's mission, products, values, and recent marketing campaigns. Understand their target audience and how their brand is currently positioned. This will allow you to tailor your responses and showcase your strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.