Sr. Brand Designer

📍 Job Overview

Job Title: Sr. Brand Designer

Company: quip

Location: quip NYC (Brooklyn, NY, United States)

Job Type: Full-Time

Category: Marketing Operations / Brand Design

Date Posted: May 11, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation and execution of high-impact digital brand assets across a multi-channel ecosystem, ensuring visual cohesion and brand integrity.

• Translate overarching brand strategy into compelling and consistent creative deliverables for digital touchpoints, including social media, email marketing, website, and advertising.

• Collaborate closely with Marketing, Ecommerce, and Retail teams to support campaign launches, brand initiatives, and ongoing creative needs.

• Uphold and advance quip's established brand identity through innovative design solutions and a keen understanding of visual hierarchy, typography, and color theory.

• Drive creative strategy by contributing to campaign concepts, visual direction, and storytelling approaches that align with business objectives and performance metrics.

📝 Enhancement Note: While the role is "Sr. Brand Designer," the emphasis on digital-first execution, multi-channel creative, and collaboration with marketing/ecommerce teams suggests a strong overlap with Marketing Operations functions, particularly in ensuring brand consistency and effective creative deployment across operational channels. The mention of AI and performance optimization further aligns it with modern GTM operations.

📈 Primary Responsibilities

• Concept, design, iterate, and produce high-impact and functional visual assets, ensuring brand cohesion across quip's digital ecosystem.

• Design a wide range of digital assets, including graphics for social media, email marketing campaigns, website banners, blog imagery, digital advertisements, and provider marketing materials.

• Support the Creative Director in the development of launch campaigns and photoshoots, contributing creative vision and execution.

• Uphold quip’s brand identity while actively seeking opportunities to push the brand forward through innovative design.

• Manage and prioritize multiple creative projects simultaneously, from conception to completion, ensuring timely delivery and high standards of quality and accuracy.

• Collaborate effectively with designers, copywriters, and cross-functional teams to translate complex product features and brand messaging into compelling visual stories.

• Actively participate in creative discussions, bringing energy and momentum, and championing the brand vision to elevate ideas in real-time.

• Prepare final production-ready assets across various digital platforms, ensuring correct formatting, organization, and adherence to technical specifications.

• Incorporate feedback from stakeholders and leadership in a constructive manner, maintaining alignment with brand standards and overarching creative objectives.

• Contribute to the refinement of creative strategy by assisting in the shaping of campaign concepts, visual direction, storytelling approaches, and channel-specific creative that drives brand and business goals.

📝 Enhancement Note: The responsibilities are heavily focused on creative execution and brand stewardship. For an operations-focused enhancement, we can infer the need for efficient asset creation pipelines, clear documentation of design system guidelines, and a data-informed approach to asset performance.

🎓 Skills & Qualifications

Education: Bachelor’s degree (or equivalent experience) in Digital Design, Brand Design, Visual Design, or a related field, with a demonstrated digital-first approach.

Experience: 5+ years of professional design experience, with a strong preference for in-house experience within Consumer Packaged Goods (CPG) or Direct-to-Consumer (DTC) brands.

Required Skills:

• Exceptional online portfolio demonstrating a strong understanding of brand systems, visual hierarchy, typography, and color theory.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Experience with Figma for design review and collaboration.

• Proven experience designing a wide range of digital assets for social media, email marketing, websites, and digital ads.

• Experience with motion graphics for dynamic digital content creation.

• Confidence in giving and receiving constructive feedback, and the ability to apply feedback effectively.

• Ability to manage multiple fast-paced projects simultaneously with a relentless attention to detail.

• A growth mindset with experience creating and optimizing assets for performance across various digital channels.

• Relentless curiosity about new design tools, emerging formats, and innovative creative possibilities.

Preferred Skills:

• Understanding and strong interest in Artificial Intelligence (AI) and its potential applications in creative ecosystems and workflow automation.

• Experience in CPG or DTC brand environments.

• Familiarity with performance marketing creative optimization.

• Experience with A/B testing creative assets.

• Basic understanding of HTML/CSS for design implementation context.

📝 Enhancement Note: The mention of "AI" and "optimizing assets for performance" strongly suggests that candidates with an understanding of how design impacts conversion rates and operational efficiency will be highly valued. This indicates a need for a "performance-driven design" mindset, which is a key concept in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online portfolio showcasing a minimum of 5 years of professional design work, with a clear emphasis on digital-first brand development and execution.

• Demonstrations of brand system application, illustrating how visual identity principles (typography, color theory, visual hierarchy) were consistently applied across diverse digital touchpoints.

• Case studies detailing the design process for at least two significant digital campaigns or brand initiatives, highlighting concept development, execution, and final asset delivery.

• Examples of digital assets designed for social media, email marketing, web banners, and digital advertisements, showcasing versatility and understanding of channel-specific best practices.

Process Documentation:

• Ability to articulate the process for translating brand strategy into actionable design briefs and creative executions.

• Documentation of experience in managing the end-to-end design lifecycle for digital assets, from initial concept to final production-ready files.

• Examples of how feedback was incorporated into the design process, demonstrating adaptability and a structured approach to revisions.

• Evidence of workflow optimization in asset creation or preparation for digital platforms, potentially including the use of templates, style guides, or automation tools.

📝 Enhancement Note: For this role, the portfolio should not just showcase aesthetics but also the process behind creating effective and consistent digital brand assets. This includes demonstrating how design decisions support business objectives and how the designer manages their workflow efficiently.

💵 Compensation & Benefits

Salary Range: $100,000 - $120,000 USD per year.

This range is based on the provided information and reflects the experience level (5+ years) and location (New York City) for a Sr. Brand Designer role.

Benefits:

• Hybrid working environment with an office located in DUMBO, Brooklyn.

• Year-round early "summer Fridays."

• WiFi-enabled rooftop access.

• Competitive medical benefit package.

• Commuter benefits for parking and transit.

• Competitive paid parental leave policy for qualifying employees.

• Open vacation policy.

• Dog-friendly office space.

• 401k Tax Benefits.

• Competitive compensation package (including salary, potential equity as applicable).

• Fully stocked kitchen with snacks.

• Employee discount packages for quip products.

Working Hours: The job description implies a standard full-time work week of approximately 40 hours, with the expectation of project management and timely execution. The hybrid arrangement allows for flexibility in work location.

📝 Enhancement Note: The stated salary range is specific and aligns with senior-level design roles in a high-cost-of-living area like New York City. The benefits package is comprehensive and typical for a design-led tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Oral Health & Wellness, Design-Led Consumer Products, DTC E-commerce. quip operates in a growing market that emphasizes preventative health and wellness, leveraging design as a core differentiator. This means the brand's visual identity is critical for market penetration and consumer engagement.

Company Size: quip is a well-established DTC brand with a significant employee base, indicating a structured organization with established processes but also room for agility and innovation. This size suggests opportunities for cross-functional collaboration and impact.

Founded: quip was founded with a mission to transform oral care into a desirable ritual, focusing on design and simplicity. This founding principle likely permeates the company culture, emphasizing user experience, aesthetic quality, and a commitment to improving customer well-being.

Team Structure:

• The Sr. Brand Designer will report to the Creative Director, indicating a clear reporting line within the creative department.

• Collaboration will extend to Marketing, Ecommerce, and Retail teams, highlighting a cross-functional operational structure.

Methodology:

• Data-Driven Design: The emphasis on "optimizing assets for performance" and contributing to "creative strategy that drives brand and business goals" points to a data-informed approach to design. This involves analyzing campaign results and user engagement to refine creative outputs.

• Agile Creative Development: The need to "manage multiple fast-paced projects simultaneously" and "pushing the brand forward" suggests an agile methodology for creative production, allowing for quick iteration and adaptation to market trends.

• Brand System Maintenance & Evolution: The role is responsible for both upholding existing brand standards and contributing to their evolution, requiring a systematic approach to brand asset management and guidelines.

Company Website: quip.com

📝 Enhancement Note: The company culture is deeply rooted in design and user experience. For an operations professional, this translates to a focus on clean, efficient processes and high-quality output that directly impacts brand perception and customer engagement. Understanding the DTC model is crucial for grasping the operational demands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior level within the Brand Design function. For operations professionals, this signifies a role that requires not only execution but also strategic input, process improvement contributions, and the ability to mentor or guide junior team members (though not explicitly stated, it's often implied at this level). The focus on "contributing to creative strategy" and "evolving brand systems" moves beyond pure execution.

Reporting Structure: The Sr. Brand Designer reports directly to the Creative Director. This provides a structured path for creative direction and feedback, while cross-functional collaboration with Marketing, Ecommerce, and Retail indicates exposure to broader Go-To-Market (GTM) operations and strategy.

Operations Impact: The Sr. Brand Designer's work directly impacts quip's brand perception, customer acquisition, and retention by creating compelling and consistent visual experiences across all digital touchpoints. Effective digital creative is essential for driving engagement, conversions, and ultimately, revenue. The role's contribution to campaign launches and brand initiatives directly supports GTM efforts.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Brand Designer or Art Director role, taking on more strategic responsibility and managing larger creative projects or teams.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, AI-driven creative workflows, or performance creative optimization.

• Cross-Functional Advancement: Experience collaborating closely with Marketing and Ecommerce teams could open doors to roles with a stronger operational focus within those departments, such as Marketing Operations, Campaign Management, or GTM Strategy.

• Process Improvement: A Sr. Designer is expected to identify and implement efficiencies in the creative production workflow, which can be a stepping stone to operational roles focused on process optimization.

📝 Enhancement Note: While this is a design role, the "Sr." designation and focus on performance, strategy, and cross-functional collaboration hint at opportunities for growth into areas that bridge creative and operations, such as GTM campaign execution optimization or brand operations.

🌐 Work Environment

Office Type: Hybrid work environment with a physical office located in DUMBO, Brooklyn. This implies a blend of remote flexibility and in-office collaboration.

Office Location(s): The primary office is in DUMBO, Brooklyn, noted for its "breathtaking views of Manhattan Bridge." This location is often associated with creative industries and offers a vibrant urban setting.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an environment where designers work alongside marketing, ecommerce, and retail teams, fostering idea exchange and integrated campaign development.

• Tools and Technology: While specific tools are listed under "Tools & Technology Stack," the office environment likely supports these with necessary hardware (e.g., high-performance Macs) and software.

• Team Interaction: The dog-friendly office, stocked kitchen, and rooftop access contribute to a more relaxed and engaging in-office experience, encouraging informal interactions and team building, which are crucial for creative synergy.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with the hybrid nature allowing for two days per week in the DUMBO office. The "year-round early summer Fridays" indicate a culture that values work-life balance, allowing for potentially earlier departures on Fridays during certain periods.

📝 Enhancement Note: The hybrid nature and emphasis on collaboration are key operational aspects. Successful candidates will need to demonstrate proficiency in managing their time effectively across remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess alignment with the role's requirements and assess the quality and relevance of your design work.

• Portfolio Presentation: A dedicated session where you will present your portfolio, highlighting key projects, your design process, and how you've translated brand strategy into effective digital creatives for past employers. Be prepared to discuss your role in each project.

• Cross-Functional Interviews: Meetings with members of the Marketing, Ecommerce, and potentially Retail teams to evaluate your collaboration style, communication skills, and understanding of their operational needs and how design supports them.

• Creative Director/Leadership Interview: A deeper dive into your creative vision, strategic thinking, experience with brand systems, and how you approach innovation and feedback. Discussions may include your thoughts on AI's role in design.

• Potential Design Challenge: Be prepared for a take-home assignment or an in-person/virtual design exercise to assess your problem-solving skills, execution speed, and adherence to brand guidelines under a time constraint.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your digital-first approach, brand system thinking, and experience with CPG/DTC or similar consumer-facing brands.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process (ideation, iteration, execution), the tools used, and the outcomes or impact (even if qualitative, like brand cohesion).

• Highlight Operations Alignment: Emphasize how your designs met specific business objectives, improved user engagement, or contributed to campaign success. If you have data or performance metrics, include them.

• Showcase Brand System Thinking: Demonstrate how you applied and potentially evolved brand guidelines consistently across various digital channels.

• Prepare for AI Discussion: Be ready to discuss your thoughts on AI in creative workflows and how you might leverage it to enhance efficiency or creativity.

Challenge Preparation:

• Understand the Brand: Thoroughly research quip's mission, products, target audience, and current marketing efforts. Understand their aesthetic and tone of voice.

• Focus on Constraints: If given a design challenge, pay close attention to the brief's objectives, constraints (time, format), and target audience.

• Demonstrate Process: Even in a timed challenge, try to show your thought process. This might involve quick sketches or annotations explaining your design rationale.

• Deliver Production-Ready Files: If it's a take-home, ensure your final files are organized, correctly formatted, and ready for use by production teams.

📝 Enhancement Note: The interview process emphasizes not just design skill but also strategic thinking, collaboration, and an understanding of business objectives, which are critical for operations-adjacent roles. The portfolio review is a key operational component of the hiring process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).

• Figma: Utilized for design review, collaboration, and potentially prototyping.

• Motion Graphics Software: Experience with tools like Adobe After Effects is likely required for creating dynamic digital content.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are listed for this role, but an understanding of how design assets integrate into marketing automation platforms (e.g., for email campaigns) or CMS platforms (for website updates) is advantageous. Familiarity with how assets are deployed through marketing campaigns is key.

📝 Enhancement Note: The explicit mention of Adobe Suite and Figma is critical. The implied need for understanding analytics and asset deployment within marketing systems highlights the operational aspect of this design role.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A core value, driving the pursuit of high-quality, aesthetically pleasing, and functional design across all touchpoints.

• Brand Stewardship: A commitment to maintaining and evolving the quip brand identity with integrity and strategic foresight.

• User-Centricity: Designing with the end-user (consumer) in mind, ensuring that creative solutions are intuitive, engaging, and contribute positively to their experience.

• Collaboration & Communication: Valuing open communication and teamwork, particularly across departments, to ensure cohesive brand messaging and campaign execution.

• Innovation & Curiosity: Encouraging exploration of new tools, technologies (like AI), and creative approaches to stay ahead and continuously improve.

• Efficiency & Performance: While focused on design, there's an implicit value in delivering assets that perform well and contribute to business objectives, suggesting an awareness of operational impact.

Collaboration Style:

• Cross-Functional Integration: The role actively partners with Marketing, Ecommerce, and Retail, indicating a collaborative style that integrates design into broader business initiatives. This involves understanding and responding to the operational needs of these teams.

• Feedback-Driven Iteration: The expectation to "give and receive feedback" and "incorporate feedback effectively" points to a culture that embraces constructive criticism as a means to refine creative work and align with strategic goals.

• Shared Vision: Bringing "energy and momentum to creative discussions" and being a "champion for the brand" suggests a collaborative approach focused on building a shared understanding and commitment to the brand's visual direction.

📝 Enhancement Note: The culture values both creative innovation and practical application, aligning with the operational need for brand consistency and performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while simultaneously pushing creative boundaries and exploring new design trends can be challenging. This requires a strong understanding of brand systems and strategic foresight.

• Managing Multiple Fast-Paced Projects: Juggling numerous design projects with competing deadlines requires exceptional organizational skills, prioritization, and efficient workflow management, which are core operational competencies.

• Translating Complex Features into Compelling Visuals: Effectively communicating the value of quip's products and features through design requires a deep understanding of the brand, product, and target audience, as well as strong storytelling abilities.

• Integrating New Technologies (e.g., AI): Staying abreast of and effectively integrating emerging technologies like AI into the creative workflow can present a learning curve and require strategic implementation planning.

• Cross-Functional Alignment: Ensuring design output meets the diverse needs and perspectives of various departments (Marketing, Ecommerce, Retail) requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, UI/UX principles, or specific design software.

• Brand Strategy & GTM Exposure: Gaining deeper insight into marketing campaign strategies, e-commerce operations, and retail activation through close collaboration.

• AI in Creative Workflows: Learning to leverage AI tools for ideation, asset generation, or workflow automation, positioning the candidate at the forefront of creative technology.

• Performance Creative Optimization: Developing a stronger understanding of how design impacts key performance indicators (KPIs) and learning to design for conversion and engagement.

• Mentorship from Creative Director: Direct guidance from a Creative Director can foster strategic thinking and leadership potential.

📝 Enhancement Note: The challenges highlight areas where operational skills (project management, process optimization, strategic thinking) are crucial for success, and the growth opportunities point towards developing those very skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining brand consistency with introducing a new creative direction. How did you approach it?" (Focus on your process, communication, and understanding of brand systems.)

• "How do you prioritize multiple design projects with competing deadlines? Walk us through your workflow management strategy." (Highlight project management techniques and efficiency tools/methods.)

• "Imagine we're launching a new product feature. How would you approach designing the digital assets to communicate its value effectively to our target audience?" (Showcase your strategic thinking, user-centricity, and understanding of storytelling through design.)

Company & Culture Questions:

• "What excites you most about quip's mission and brand?" (Show genuine interest and alignment with the company's values.)

• "How do you approach receiving and incorporating feedback, especially from stakeholders outside the creative team?" (Emphasize your collaborative spirit and adaptability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, your design process (ideation, execution, iteration), the tools used, and the impact or outcome.

• Quantify When Possible: If you have metrics (e.g., increased engagement, improved click-through rates for ads), present them. If not, articulate the qualitative impact on brand perception or user experience.

• Showcase Brand System Application: Demonstrate how your designs consistently applied and evolved brand guidelines across various digital channels.

• Highlight Collaboration: Mention how you worked with copywriters, marketers, or other stakeholders to achieve project goals.

• Prepare for Q&A: Anticipate questions about your process, design choices, and how you handle challenges. Be ready to discuss your insights on AI and performance creative.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just design ability but also strategic thinking, operational efficiency, and a collaborative mindset, all essential for a senior role within a dynamic company.

📌 Application Steps

To apply for this Sr. Brand Designer position:

• Submit your application through the Greenhouse portal via the provided job link.

• Portfolio Customization: Ensure your online portfolio is up-to-date and specifically highlights projects demonstrating digital-first brand design, multi-channel creative execution, and experience with CPG/DTC brands. Tailor your presentation to showcase work relevant to quip's aesthetic and mission.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, focusing on quantifiable achievements and responsibilities that align with the job description, particularly in digital design, brand systems, and cross-functional collaboration. Incorporate keywords like "Adobe Suite," "Figma," "Motion Graphics," "Brand Strategy," and "Performance Optimization."

• Interview Preparation: Practice presenting your portfolio, preparing concise narratives for each project that emphasize your process, impact, and collaborative approach. Be ready to discuss your thoughts on AI in creative workflows and how you approach performance-driven design.

• Company Research: Thoroughly research quip's products, mission, target audience, and recent marketing campaigns. Understand their brand voice and visual identity to better articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.