Sr. Brand Design Manager, MGM+ Creative Services

📍 Job Overview

Job Title: Sr. Brand Design Manager, MGM+ Creative Services

Company: Amazon

Location: New York, New York, United States

Job Type: Full-time

Category: Creative Services / Brand Management (Operations focus on brand consistency and visual strategy execution)

Date Posted: 2025-08-11

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the definition and execution of MGM+'s visual identity and brand strategy across all digital and physical touchpoints, ensuring a cohesive and impactful brand presence in the competitive premium streaming market.

• Lead and mentor a team of creative professionals, fostering a culture of design excellence, innovation, and efficient workflow management to deliver high-quality visual assets.

• Orchestrate the creative vision for marketing campaigns, show key art, and user interface elements, translating complex ideas into compelling visual narratives that resonate with target audiences.

• Drive operational efficiency within the creative services department by optimizing workflows, managing resources effectively, and ensuring timely delivery of all design projects while adhering to budget constraints.

📝 Enhancement Note: While this role is within Creative Services, it has significant operational implications. The Sr. Brand Design Manager is responsible for the operational execution of brand strategy, ensuring consistency and quality across all creative output. This involves process management, team leadership, and resource allocation, aligning with core operations principles. The role requires a strategic mindset to translate brand vision into tangible, consistently executed visual assets.

📈 Primary Responsibilities

• Define, refine, and implement MGM+'s overarching visual identity and brand guidelines across all platforms, ensuring consistent application from marketing campaigns to UI/UX elements.

• Lead the conceptualization and execution of innovative design strategies for promotional materials, key art for original series, and user interface enhancements that elevate the viewer experience.

• Direct and manage multiple high-profile design projects from initial concept through final delivery, including managing project scope, timelines, and deliverables for marketing materials, brand campaigns, and platform UI/UX.

• Provide strategic creative direction and constructive feedback during design reviews, ensuring all visual assets align with MGM+'s brand objectives, content strategy, and business goals.

• Oversee the development and quality control of motion graphics and animated elements, ensuring they meet high standards for visual impact and platform integration.

• Lead, mentor, and develop a team of designers, illustrators, and visual artists, fostering professional growth and optimizing team performance through effective resource allocation and workflow management.

• Collaborate closely with cross-functional teams including Marketing, Content, Product, and UX to ensure unified visual messaging and a seamless brand experience for users.

• Manage departmental budgets and project timelines effectively, ensuring efficient resource utilization and adherence to financial plans for all creative initiatives.

• Foster innovation by staying abreast of design trends, emerging technologies, and best practices within the entertainment and digital platform industries, and driving their adoption within the team.

• Present design concepts, brand strategies, and project updates to executive leadership and key stakeholders, articulating the strategic rationale and impact of creative decisions.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative leadership and operational management. The emphasis on "defining and implementing," "leading and managing," "overseeing development," and "managing departmental budgets" points to a strong operational component in ensuring brand consistency and efficient creative output.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 7 years of professional experience in graphic design, with a significant focus on brand development and visual identity systems.

• A minimum of 5 years of experience in a leadership or management role, directly managing and mentoring a team of designers.

• Proven experience working within the entertainment industry or for digital platforms, demonstrating a deep understanding of their unique branding challenges and opportunities.

• Demonstrated experience in developing and implementing comprehensive visual identities and brand guidelines that have been successfully applied across various media.

Required Skills:

• Visual Identity Development: Expertise in creating and evolving robust visual identity systems and comprehensive brand guidelines.

• Brand Strategy Execution: Ability to translate brand strategy into compelling visual narratives and cohesive design solutions across all platforms.

• Team Leadership & Mentorship: Proven ability to lead, inspire, and develop a team of creative professionals, fostering a collaborative and high-performance environment.

• Project & Resource Management: Strong skills in managing multiple concurrent design projects, optimizing workflows, allocating resources efficiently, and adhering to budgets and timelines.

• Motion Graphics & Animation Principles: Solid understanding of motion graphics principles and basic animation techniques relevant to digital platforms and marketing campaigns.

• UI/UX Design Principles: Familiarity with user interface and user experience design principles to guide the creation of intuitive and engaging platform elements.

• Creative Direction: Ability to provide clear, strategic, and constructive creative direction to internal teams and external partners.

• Stakeholder Communication: Excellent verbal and written communication skills, with the ability to present design concepts and strategies effectively to executive leadership and cross-functional teams.

Preferred Skills:

• Master's degree in a relevant design or communications field.

• Experience with design systems and their implementation across large-scale digital platforms.

• Strong understanding of branding principles and best practices in the digital age, with an emphasis on premium streaming services.

• Cultural acumen to create visuals that resonate across diverse international markets.

• Agility in adapting to rapidly evolving technologies and design trends in the creative industry.

• Exceptional aesthetic judgment, consistently producing premium-quality designs that align with high brand standards.

• Genuine passion for the entertainment industry and the power of visual storytelling.

• Resilient positivity and problem-solving skills to drive projects forward through challenges.

📝 Enhancement Note: The qualifications emphasize a strong blend of creative expertise and management acumen. The requirement for 7+ years of design experience and 5+ years of management experience indicates a senior-level role focused on strategic brand execution and team leadership, necessitating strong operational oversight of the creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand System Development: Showcase examples of creating and implementing comprehensive visual identity systems, including logos, color palettes, typography, and graphic elements, with a clear explanation of the strategic rationale behind your design choices.

• Campaign Execution & Integration: Present case studies of integrated marketing campaigns across multiple channels (digital, social, OOH, etc.), highlighting how visual elements were consistently applied to achieve campaign objectives.

• UI/UX Design Contribution: Include examples of UI/UX design projects or contributions, illustrating your understanding of user-centered design principles and how visual design enhances user experience on digital platforms.

• Motion Graphics & Animated Assets: Provide samples of motion graphics or animated assets that demonstrate your proficiency in bringing designs to life and creating dynamic visual content.

• Leadership & Team Impact: If possible, include examples or descriptions of how you've led design teams, managed projects, and improved processes or outcomes within a creative department.

Process Documentation:

• Brand Guideline Creation: Showcase your ability to develop clear, comprehensive, and actionable brand guidelines that set standards for visual execution across all touchpoints.

• Workflow Optimization: Be prepared to discuss how you have structured and optimized creative workflows to improve efficiency, ensure quality, and manage multiple projects simultaneously. This could include process diagrams or descriptions of implemented improvements.

• Cross-Functional Collaboration Frameworks: Be ready to articulate how you facilitate collaboration with marketing, product, and other departments, potentially referencing frameworks or processes used to ensure alignment on visual strategy.

• Quality Assurance Processes: Demonstrate an understanding of quality assurance measures for visual assets, ensuring consistency, accuracy, and adherence to brand standards before final delivery.

📝 Enhancement Note: The portfolio requirements strongly suggest an expectation for candidates to demonstrate not just creative output, but also the operational rigor behind it. This includes showing how brand strategy is translated into actionable guidelines and efficient workflows, crucial for a senior role managing a creative team.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Access to a full range of medical benefits.

• Financial Well-being: Benefits designed to support financial health, which may include retirement savings plans, stock options (if applicable to the role/level), and other financial planning resources.

• Additional Benefits: A suite of other benefits catering to employee well-being and professional development, which could include paid time off, parental leave, employee discounts, and learning & development opportunities.

Working Hours:

• This role is expected to require approximately 40 hours per week, consistent with a full-time position. While this outlines the standard expectation, the dynamic nature of creative projects and the entertainment industry may necessitate flexibility and occasional extended hours to meet critical deadlines or support major campaign launches.

📝 Enhancement Note: The salary range is explicitly stated and tied to geographic market variations, a common practice for large organizations like Amazon. The benefits package is described as comprehensive, covering medical, financial, and other aspects, providing a holistic view of total compensation beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Entertainment & Streaming Services: MGM+ operates within the highly competitive and rapidly evolving premium streaming entertainment sector, an industry characterized by constant innovation, content creation, and a focus on subscriber acquisition and retention. This context requires agility and a forward-thinking approach to brand presentation.

• Technology & E-commerce: As part of Amazon, MGM+ benefits from a culture steeped in data-driven decision-making, customer obsession, and technological advancement. This influences how creative strategies are developed, measured, and iterated upon, emphasizing efficiency and measurable impact.

Company Size:

Founded:

Team Structure:

• The MGM+ Design Team functions as a core creative unit responsible for the brand's visual identity. It is structured under the Sr. Brand Design Manager, likely comprising specialized roles such as graphic designers, motion graphic artists, and visual designers.

• The reporting structure places the Sr. Brand Design Manager under a higher creative or marketing leadership position within MGM+ or Amazon's broader entertainment division.

Methodology:

• Data-Driven Creativity: Design decisions are informed by data analytics, user feedback, and performance metrics, ensuring creative output is not only aesthetically pleasing but also effective in achieving business objectives.

• Agile Workflow: The team likely employs agile methodologies for project management, allowing for flexibility, iterative design processes, and rapid adaptation to market changes and feedback.

• Customer-Centric Design: A core Amazon principle, customer obsession, drives the design process, focusing on creating intuitive, engaging, and valuable experiences for the end-user.

• Continuous Improvement: There's an emphasis on ongoing learning, experimentation, and process refinement to enhance efficiency, quality, and innovation in design execution.

Company Website:

• https://www.amazon.com

📝 Enhancement Note: Understanding Amazon's broader operational ethos (customer obsession, data-driven decisions, agility) is key. For MGM+, this translates to a creative function that must be accountable for measurable results and adaptable to the fast-paced streaming market. The team structure emphasizes collaboration for consistent brand delivery.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Leadership Advancement: Potential to advance into Director or VP-level roles overseeing broader creative functions, brand strategy, or even marketing operations within MGM+ or other Amazon entertainment divisions.

• Strategic Brand Ownership: Opportunity to deepen expertise in brand strategy and management within the dynamic entertainment sector, becoming a key voice in shaping the MGM+ brand narrative.

• Cross-Functional Skill Development: Exposure to and collaboration with various departments (Marketing, Product, Content) offers opportunities to develop a more holistic understanding of the entertainment business and expand skill sets beyond pure design management.

• Innovation Leadership: Leading the adoption of new design technologies and methodologies provides a platform to drive innovation and establish new creative benchmarks within the organization.

📝 Enhancement Note: The "operations impact" is highlighted by connecting brand consistency and efficient creative execution to core business metrics like subscriber engagement and retention. Growth opportunities focus on leadership progression and strategic influence, common for senior roles within large corporations.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The workspace is expected to be a collaborative office environment typical of a large tech/media company. This likely includes shared creative spaces that encourage interaction, dedicated workstations equipped with industry-standard design software and hardware, and meeting rooms for team reviews and stakeholder presentations.

• The environment will foster interaction with a diverse team of designers, marketers, and product professionals, promoting a culture of shared learning and collective problem-solving. Access to necessary design tools, software licenses, and potentially high-performance computing resources for motion graphics will be provided.

Work Schedule:

• The standard work schedule is likely aligned with typical business hours, focusing on the 40-hour work week. However, given the demands of the entertainment industry and project-based work, flexibility may be required to meet critical deadlines, such as major content launches or campaign rollouts. This could involve occasional extended hours or weekend work, with the expectation that work-life balance is generally supported.

📝 Enhancement Note: The on-site requirement in New York City suggests a dynamic, collaborative, and potentially fast-paced work environment, common in media hubs. The emphasis on collaboration and access to resources is typical for such roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience level, and cultural fit.

• Portfolio Review & Presentation: Candidates will be asked to present their online portfolio, discussing key projects, their role, design process, and the impact of their work. This is a critical stage to evaluate creative vision, strategic thinking, and communication skills.

• Hiring Manager Interview: A more in-depth interview with the hiring manager to discuss leadership experience, team management approach, strategic brand thinking, and problem-solving methodologies.

• Team/Peer Interviews: Interviews with potential team members or peers from other departments (e.g., Marketing, Product) to assess collaborative skills, team dynamics, and how the candidate would integrate into the existing structure.

• Executive Interview (Potentially): For senior roles, an interview with a senior leader or executive may be included to assess strategic alignment and overall fit with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your leadership, brand strategy development, campaign execution, and team management experience. Prioritize work relevant to the entertainment or digital platform space.

• Tell a Story: For each project, clearly articulate the challenge, your role and process, the solutions you implemented, and the quantifiable results or impact achieved. Focus on the "why" behind your design decisions.

• Showcase Brand Systems: Ensure your portfolio demonstrates a strong understanding of building and maintaining cohesive visual identity systems and brand guidelines.

• Highlight Leadership: If possible, include examples or descriptions of how you've led teams, mentored designers, and managed creative workflows to achieve project success.

• Prepare for Technical Discussions: Be ready to discuss your proficiency with design tools, motion graphics, UI/UX principles, and any experience with design systems.

• Tailor to MGM+: Research MGM+'s current brand presence and identify areas where your expertise can add value. Be prepared to discuss how your vision aligns with their goals.

Challenge Preparation:

• Case Study Presentation: Be prepared for a potential design challenge or case study, either presented beforehand or given during the interview process. This might involve critiquing existing MGM+ creative, proposing a new campaign concept, or outlining a brand guideline update.

• Strategic Thinking: Focus on demonstrating strategic thinking in your approach to design challenges, articulating how your solutions align with business objectives and target audience needs.

• Process Explanation: Clearly explain your thought process and the steps you would take to address the challenge, emphasizing efficiency, collaboration, and brand consistency.

• Stakeholder Alignment: Practice articulating how you would communicate your strategy and solutions to different stakeholders, including executives and cross-functional teams.

📝 Enhancement Note: The interview process is structured to assess a blend of creative talent, strategic thinking, and leadership capabilities. The emphasis on portfolio presentation and potential case studies highlights the need for candidates to demonstrate not just their design skills but also their operational approach to brand management and team leadership.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign for core graphic design tasks.

• Adobe After Effects: Crucial for motion graphics, animation, and dynamic visual elements.

• Figma/Sketch/Adobe XD: Proficiency in UI/UX design tools for platform interface elements and design system components.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for workflow management, task tracking, and team collaboration.

• Presentation Software: Tools like Keynote, PowerPoint, or Google Slides for creating and delivering presentations to stakeholders.

Analytics & Reporting:

• Google Analytics/Adobe Analytics: Familiarity with web analytics to understand user behavior and campaign performance.

• Data Visualization Tools: Experience with tools like Tableau or Power BI for creating dashboards and reporting on design project performance and brand metrics.

• Social Media Analytics: Understanding of analytics platforms for social media campaigns to gauge engagement and reach.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a direct CRM role, understanding how brand assets integrate with CRM-driven marketing campaigns is beneficial.

• DAM (Digital Asset Management) Systems: Experience with systems for organizing, storing, and distributing creative assets efficiently.

• Collaboration Platforms: Tools like Slack, Microsoft Teams for internal communication and project coordination.

📝 Enhancement Note: The tool stack heavily favors industry-standard design software, with an emphasis on motion graphics and UI/UX. Project management and collaboration tools are also critical, reflecting the operational aspect of managing creative workflows and teams.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A foundational Amazon principle, driving all decisions to ensure the creative output serves the end-user and enhances their experience with MGM+.

• Bias for Action: Encouraging proactive problem-solving and efficient execution of design projects, moving from concept to completion with agility.

• Ownership: Taking responsibility for design outcomes, project delivery, and team performance, demonstrating accountability for results.

• Invent and Simplify: Continuously seeking innovative design solutions and streamlining creative processes to improve efficiency and impact.

• High Standards: Maintaining a commitment to excellence in all visual output, ensuring premium quality that reflects the MGM+ brand.

Collaboration Style:

• Cross-Functional Integration: The team actively collaborates with Marketing, Content, Product, and other departments to ensure alignment on brand messaging and strategic goals, fostering a unified approach to brand representation.

• Constructive Feedback Culture: Openness to giving and receiving feedback during creative reviews and project discussions, aimed at elevating the quality of work and fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, industry insights, and new techniques within the design team and across related departments to foster collective growth and innovation.

• Data-Informed Design: Collaborating with analytics teams to interpret performance data and user insights, using these to inform design decisions and optimize creative strategies.

📝 Enhancement Note: The values are directly aligned with Amazon's leadership principles, emphasizing operational efficiency, customer focus, and high standards within a creative context. The collaboration style highlights the importance of cross-functional teamwork for delivering a cohesive brand experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified visual identity across the MGM+ streaming platform, marketing campaigns, social media, and potential international markets presents an ongoing operational challenge.

• Balancing Creative Vision with Business Objectives: Articulating and executing creative strategies that meet both artistic standards and measurable business goals (e.g., subscriber growth, engagement) requires strong strategic alignment and communication.

• Managing Evolving Design Trends and Technologies: Staying ahead of rapid changes in design software, user interface trends, and consumer expectations in the digital entertainment space requires continuous learning and adaptation.

• Leading and Motivating a Creative Team: Effectively managing diverse personalities, skill sets, and workloads within a creative team, while fostering innovation and maintaining high performance, is a constant leadership challenge.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Opportunities to attend leading design and entertainment industry events to stay current with trends and network.

• Internal Training & Skill Development: Access to Amazon's extensive internal training resources for leadership, project management, and emerging design technologies.

• Mentorship Programs: Potential for mentorship from senior leaders within Amazon's creative or marketing divisions.

• Exposure to Cutting-Edge Technology: Working with advanced design tools and exploring new technologies relevant to digital media and streaming.

• Strategic Brand Impact: Opportunity to significantly influence the visual direction and brand perception of a premium streaming service.

📝 Enhancement Note: The challenges focus on the operational aspects of managing brand consistency and team performance in a dynamic industry. Growth opportunities are tied to leveraging Amazon's resources for professional development and gaining strategic experience.

💡 Interview Preparation

Strategy Questions:

• Brand Vision & Strategy: "How would you approach defining or evolving the visual identity for MGM+ to differentiate it in the premium streaming market? What key elements would you focus on?" (Prepare to discuss your process for brand immersion, competitive analysis, and strategic visual articulation.)

• Team Leadership & Workflow: "Describe your philosophy on leading a creative team. How do you foster collaboration, manage performance, and optimize workflows for efficiency and quality?" (Be ready with examples of team management, process improvements, and conflict resolution.)

• Project Management & Prioritization: "How do you prioritize competing design requests from different departments? Walk us through a complex project you managed from concept to completion, highlighting your role and the outcomes." (Focus on your ability to manage scope, timelines, and stakeholder expectations.)

• Problem-Solving & Innovation: "Imagine a scenario where a key marketing campaign's visual assets are not resonating with the target audience. How would you diagnose the issue and what steps would you take to course-correct?" (Showcase your analytical skills and ability to adapt creative strategies.)

Company & Culture Questions:

• Amazon's Culture: "How do Amazon's leadership principles, such as Customer Obsession and Bias for Action, translate into your approach to brand design management?" (Research and prepare to align your experience with these principles.)

• Team Dynamics: "How do you build strong working relationships with cross-functional teams like Marketing and Product, and what strategies do you use to ensure brand alignment?" (Provide examples of successful cross-departmental collaboration.)

• Industry Understanding: "What are your thoughts on the current state of visual branding in the premium streaming landscape, and what opportunities do you see for MGM+?" (Demonstrate your awareness of the market and creative trends.)

Portfolio Presentation Strategy:

• Narrative Structure: For each selected project, structure your presentation with a clear narrative: Problem/Objective -> Your Role & Process -> Solution/Execution -> Results/Impact.

• Highlight Leadership: Explicitly point out instances where you led a team, mentored designers, or managed project execution.

• Showcase Process: Explain your design thinking and workflow, not just the final output. Discuss how you integrated feedback and managed constraints.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your design initiatives (e.g., improved engagement, increased click-through rates, brand recognition metrics).

• Visual Clarity: Ensure your presentation is visually polished, consistent with good design principles, and easy to follow.

📝 Enhancement Note: Interview preparation focuses on demonstrating strategic thinking, leadership, and operational excellence in managing creative projects and teams, aligning with Amazon's culture and the demands of a senior role.

📌 Application Steps

To apply for this operations-focused brand design position:

• Submit your application through the official Amazon Jobs career site.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and strategically showcases projects that highlight your leadership in brand strategy, campaign execution, team management, and your operational approach to creative processes. Prioritize entertainment or digital platform examples.

• Tailor Your Resume: Optimize your resume to clearly articulate your 7+ years of design experience and 5+ years of management experience, using keywords from the job description and focusing on quantifiable achievements in brand development, project delivery, and team leadership.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on telling a compelling story for each project, articulating your strategic thinking, and clearly demonstrating your operational methodologies for managing creative workflows and teams.

• Research MGM+ & Amazon: Thoroughly research MGM+'s current brand presence, marketing efforts, and competitive landscape. Understand Amazon's core leadership principles and how they apply to a creative leadership role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.