Social Media & Brand Designer - Middle

📍 Job Overview

Job Title: Social Media & Brand Designer - Middle

Company: SOFTSWISS

Location: Warsaw, Poland; Poznań, Poland

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping SOFTSWISS's brand presence across social media platforms, treating each channel as a product to ensure recognition, consistency, and engagement.

• The position demands a strong focus on visual system development for social media, encompassing template creation, typography, and style guidelines to maintain brand integrity.

• A key component involves producing engaging video content, integrating graphics, subtitles, and overlays to create a modern, dynamic, and "cinematic" feel, even for standard interview formats.

• The designer will be responsible for developing scalable content series and recurring rubrics, ensuring a cohesive and impactful brand narrative across all digital touchpoints.

📝 Enhancement Note: While the title is "Social Media & Brand Designer," the emphasis on building a "visual system," creating "templates that scale easily," and working with "components, library, and auto layouts" in Figma suggests a strong overlap with Marketing Operations and Creative Operations principles, focusing on efficiency, standardization, and scalable creative asset production.

📈 Primary Responsibilities

• Visual System Development: Architect and maintain a comprehensive visual system for social media channels (Instagram, LinkedIn), including designing standardized templates, defining typography hierarchies, and establishing clear style guidelines.

• Content Design: Create visually compelling posts, carousels, and other static social media assets that align with brand identity and campaign objectives.

• Motion Graphics & Video Integration: Produce simple motion design elements such as short animations for digests, explainer videos, number visualizations, and dynamic titles, and integrate graphics, subtitles, and overlays into video content.

• Template Scalability: Develop a diverse range of templates, adaptations, and variants that can be easily scaled and applied across different platforms and content formats, ensuring brand consistency and rapid content production.

• Typography & Readability: Apply advanced typography principles to ensure hierarchy, emphasis, readability, and a sophisticated visual appeal, including crafting effective "cinematic" subtitles for video content.

• Content Packaging: Understand and implement strategies for packaging expert content into digestible and visually appealing formats suitable for social media consumption.

📝 Enhancement Note: The responsibilities highlight a need for both strategic design thinking (building a system, packaging content) and tactical execution (creating templates, motion graphics). The emphasis on "templates that scale easily" and "quick production" points to an operations-minded approach to creative asset management.

🎓 Skills & Qualifications

Education: No specific educational degree is mandated, suggesting a focus on practical skills and portfolio demonstration.

Experience: 2-5 years of experience in Brand Design and Social Media Design is required, with a demonstrated ability to build and manage visual systems.

Required Skills:

• Brand & Social Design: Proven experience in developing and maintaining visual identity systems for social media platforms.

• Typography Expertise: Strong understanding and application of typographic principles for hierarchy, emphasis, readability, and aesthetic appeal.

• Motion Design Fundamentals: Confident ability to create simple motion graphics, including understanding of pacing and editing principles for short animations and video content.

• Figma Proficiency: Advanced knowledge of Figma, specifically with components, libraries, and auto layouts for efficient design system management.

• Content Packaging Acumen: Understanding of how to translate complex or expert content into engaging social media formats.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and consistency.

• Deadline Management: Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Language Proficiency: Advanced Russian and English (B1 level).

Preferred Skills:

• Brand Kit Development: Experience in building a comprehensive brand