Site Experience Design Manager

📍 Job Overview

Job Title: Site Experience Design Manager Company: Vattenfall Location: Berlin, Germany (with potential for Solna, Sweden or Amsterdam, Netherlands) Job Type: Contract Category: Customer Experience Design & Operations / GTM Strategy Date Posted: 2025-10-06 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and implementation of comprehensive site experience guidelines to optimize customer journeys across physical and digital touchpoints within Vattenfall's E-Mobility division.
• Drive brand consistency and enhance user engagement by ensuring all physical sites, including hardware, screens, and signage, align with Vattenfall's visual identity and UX principles.
• Lead cross-functional project teams in the execution of site design initiatives, from concept development to final implementation, ensuring seamless integration with business goals.
• Champion innovation in site design by introducing forward-thinking concepts and leveraging emerging technologies to improve site usability, accessibility, and sustainability.
• Analyze customer feedback and conduct usability testing to iteratively refine and improve the on-site experience, focusing on enhancing the "Arrive" phase of the customer journey.

📝 Enhancement Note: While the title is "Site Experience Design Manager," the responsibilities and required skills strongly suggest a role that bridges design leadership with operational execution and customer journey optimization. This role is critical for ensuring a consistent and positive customer experience at Vattenfall's E-Mobility charging locations, directly impacting customer satisfaction and site utilization. The "Contract" employment type suggests a project-based need, likely focused on scaling the E-Mobility infrastructure and standardizing the customer experience.

📈 Primary Responsibilities

• Develop, maintain, and continuously evolve a robust set of on-site design guidelines and user experience (UX) principles applicable to all customer touchpoints at Vattenfall E-Mobility sites.
• Ensure strict adherence to all relevant safety, accessibility, and sustainability standards in the design and implementation phases of site upgrades and new installations.
• Safeguard and enforce brand consistency in visual identity, user experience, and overall site presentation across all international markets where Vattenfall operates E-Mobility services.
• Introduce and champion innovative design concepts and emerging technologies to enhance site usability, customer engagement, and operational efficiency.
• Conduct rigorous usability testing, gather and analyze customer feedback, and implement data-driven design refinements to optimize the on-site experience.
• Lead the end-to-end implementation of design guidelines for new site developments and existing site upgrades, overseeing all aspects from hardware selection to digital interface and signage deployment.
• Coordinate effectively with diverse local and international teams, including Business Delivery, Delivery, Digital Solutions & Hardware, to ensure the smooth and timely execution of design projects.
• Deliver strategic design solutions specifically aimed at enhancing the "Arrive" phase of the customer journey, selecting appropriate design packages that align with commercial opportunities and business objectives.
• Proactively identify pain points within the customer journey at Vattenfall E-Mobility sites and propose actionable improvements in close collaboration with local market teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on project management. The emphasis on "Arrive" phase optimization and selecting "right design package based on commercial opportunities" indicates a strong connection to revenue generation and customer acquisition, placing this role within a GTM operations context. The need to coordinate with "Digital Solutions & Hardware" teams also points to an operational focus on integrating physical and digital experiences.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Architecture, User Experience (UX), or a closely related field.
• A Master's degree in a relevant discipline is considered a significant advantage.

Experience:

• Proven experience in design management, with a strong track record of successfully leading and implementing design initiatives.
• Experience within retail, mobility, or customer experience environments is highly valued, demonstrating an understanding of customer-facing operations and design challenges.
• Demonstrated ability to manage projects from conception through to completion, successfully navigating complex stakeholder landscapes and cross-functional dependencies.

Required Skills:

• Design Management: Expertise in overseeing design processes, teams, and projects, ensuring alignment with strategic business objectives.
• User Experience (UX) Design Principles: Deep understanding of UX methodologies, user-centered design, and the ability to translate user needs into intuitive and engaging experiences.
• Project Management: Proficiency in planning, executing, and closing projects, including scope management, resource allocation, risk assessment, and stakeholder communication.
• Cross-functional Collaboration: Exceptional ability to work effectively with diverse teams across different departments and geographies, fostering a collaborative and results-oriented environment.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design concepts, project updates, and strategic recommendations clearly and persuasively.
• Portfolio Demonstration: A strong, well-curated portfolio showcasing successful site or spatial design projects and evidence of UX excellence.
• Brand Consistency: A keen eye for detail and the ability to ensure all design outputs consistently reflect and reinforce brand identity.
• International Collaboration: Experience working within or managing projects in an international context, understanding cultural nuances and communication challenges.

Preferred Skills:

• Spatial Design: Experience in designing physical spaces, understanding layout, flow, and the impact of physical environments on user experience.
• Usability Testing: Proficiency in designing and conducting usability tests, analyzing results, and implementing actionable improvements.
• Innovation & Emerging Technologies: Familiarity with current design trends and emerging technologies relevant to customer experience and physical/digital integration.
• Accessibility Standards: Knowledge of and experience in applying accessibility guidelines to ensure inclusive design.
• Sustainability Practices: Understanding of sustainable design principles and their application in physical environments.
• Additional Languages: Fluency in languages other than English (e.g., German, Swedish, Dutch) is a significant asset for working with local market teams.

📝 Enhancement Note: The "Proven experience in design management" and "Strong portfolio demonstrating site or spatial design and UX excellence" are critical for this role. Candidates should be prepared to showcase projects that illustrate their ability to manage complex design implementations, not just conceptualize them. The emphasis on international collaboration and multiple languages suggests that the company values a global perspective and effective communication across diverse teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Site/Spatial Design Projects: Detailed examples of physical space design, including site layouts, material selection, and integration of digital elements, highlighting the problem statement, design process, and outcomes.
• UX Design Case Studies: Demonstrations of user-centered design processes applied to digital interfaces, customer journeys, or integrated physical-digital experiences, showcasing research, wireframing, prototyping, and testing.
• Brand Integration Examples: Evidence of successfully translating brand guidelines into tangible on-site experiences, ensuring visual consistency and brand storytelling.
• Project Management Documentation: Samples or descriptions of how projects were managed, including timelines, stakeholder management plans, and issue resolution strategies for design implementations.
• Metrics and Impact: Presentation of quantifiable results or improvements achieved through implemented design solutions, such as increased customer satisfaction, improved site efficiency, or enhanced user engagement.

Process Documentation:

• Design Guideline Development: Ability to document and present comprehensive design guidelines for physical sites, including specifications for signage, hardware, lighting, and user flow.
• User Journey Mapping: Experience in mapping complex customer journeys across physical and digital touchpoints, identifying key moments and opportunities for improvement.
• Cross-functional Workflow Integration: Documentation of processes for collaborating with delivery, digital solutions, and hardware teams to ensure seamless project execution and system integration.
• Feedback and Iteration Cycles: Documented processes for collecting user feedback, conducting usability testing, and implementing iterative design improvements.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only showcase aesthetic design skills but also the ability to manage design projects operationally, integrate them with technology and business goals, and demonstrate measurable impact. Candidates should be prepared to walk through their portfolio, explaining their thought process, the challenges they overcame, and the results achieved, with a clear focus on the operational aspects of design implementation and optimization.

💵 Compensation & Benefits

Salary Range: As this is a contract position and the specific location within Europe (Berlin, Solna, or Amsterdam) can significantly impact salary expectations, a precise range is difficult to determine without further information. However, based on industry benchmarks for Design Management and UX roles with 5-10 years of experience in major European cities like Berlin, Amsterdam, and Stockholm, a competitive gross annual salary for a full-time equivalent role would likely fall between €60,000 and €90,000. For a contract role, this would translate to an hourly or daily rate reflecting this annual range, plus any applicable contract-specific allowances.

Benefits:

• Attractive Employment Conditions: This is a broad statement, but for a contract role, it typically implies competitive compensation.
• Smart Working & Flexible Working Hours: Vattenfall offers flexibility, allowing for better work-life balance, which is crucial for managing demanding projects.
• Good Work-Life Balance: The company emphasizes this, suggesting a supportive environment for contract employees.
• Opportunities for Personal and Professional Development: Access to learning resources, training, and potential for involvement in high-impact projects.
• International Work Environment: Exposure to diverse teams and global projects.
• Supportive Colleagues: The "Ask and Share" concept implies a collaborative and knowledge-sharing culture, beneficial for problem-solving.
• Potential for Contract Extension/Further Opportunities: Depending on project success and business needs, contract roles can sometimes lead to further engagements.

Working Hours:

• The standard working hours are approximately 40 hours per week, with flexibility offered through "smart working" and flexible working hours. This allows for adaptability in managing design project timelines and cross-border collaboration.

📝 Enhancement Note: Given this is a "Contract" position, benefits may differ from permanent roles. Candidates should inquire about specific benefits, including any per diem allowances, travel expenses, or specific insurance coverage relevant to contract employees. The salary range provided is an estimate based on broader European market data for similar roles and should be considered a benchmark.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy (Electricity and Heat Production/Retail), with a focus on E-Mobility and Charging Solutions. Vattenfall is a significant player in Europe's energy transition. Company Size: Approximately 21,000 employees globally, indicating a large, established organization with significant resources and established processes, yet also with potential for agile teams within specific divisions like E-Mobility. Founded: Over 100 years ago, highlighting a deep history and stability in the energy sector.

Team Structure:

• E-Mobility Division: This role sits within the E-Mobility team, which operates internationally, with colleagues in Sweden, Germany, and the Netherlands.
• Cross-functional Collaboration: The role requires close collaboration with local market teams, Business Delivery, Delivery, Digital Solutions & Hardware teams, and potentially external partners.
• Reporting: While not explicitly stated, the "Manager" title suggests a leadership role, likely reporting into a Head of E-Mobility Experience, Head of Product, or a similar senior GTM/Operations lead. The team operates on an "Ask and Share" concept, fostering open communication and knowledge exchange.

Methodology:

• Customer-Centric Design: A strong focus on customer journeys, user experience, and satisfaction is evident in the role's description.
• Data-Driven Optimization: Emphasis on usability testing, feedback analysis, and metrics to drive design improvements.
• International Standardization: The need to develop and enforce consistent design guidelines across multiple markets points to a strategy of scaling operations and brand presence effectively.
• Innovation Integration: Commitment to exploring and incorporating emerging technologies to enhance offerings.

Company Website: https://group.vattenfall.com/, https://careers.vattenfall.com/

📝 Enhancement Note: Vattenfall's long history in the energy sector combined with its strategic focus on E-Mobility suggests a company undergoing significant transformation. The E-Mobility division likely operates with a more dynamic, innovative culture, aiming to capture market share in a rapidly evolving sector. The "Ask and Share" concept is a key cultural indicator for collaboration and knowledge transfer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Managerial level within the Experience Design and Operations domain. It requires a blend of strategic design thinking, project leadership, and operational execution. It's suitable for professionals with 5-10 years of experience who are ready to take ownership of significant aspects of customer experience design and implementation within a specialized business unit.

Reporting Structure: The Site Experience Design Manager will likely report to a senior leader within the E-Mobility division, such as a Head of Customer Experience, Head of Product Management, or a GTM Operations Lead. They will collaborate extensively with various functional teams (Delivery, Digital Solutions, Hardware, Local Markets) and potentially manage external design agencies or contractors.

Operations Impact: This role has a direct impact on Vattenfall's E-Mobility business growth and customer loyalty. By optimizing the physical and digital site experience, the manager influences customer acquisition, retention, and overall satisfaction, which are critical metrics for scaling a new service offering like EV charging infrastructure. Effective site design can also lead to increased utilization rates and operational efficiencies.

Growth Opportunities:

• Deep Specialization: Opportunity to become a subject matter expert in E-Mobility site experience design and customer journey optimization within a leading European energy company.
• International Project Leadership: Potential to lead larger, more complex design and implementation projects across different European markets.
• Transition to Permanent Roles: Successful contract performance can often lead to opportunities for full-time employment within Vattenfall, especially for critical roles.
• Broader GTM/Operations Roles: Experience in this role can pave the way for advancement into broader Go-To-Market operations, product management, or customer experience strategy leadership positions.
• Skill Development: Continuous learning in emerging technologies, sustainable design, and cross-cultural collaboration.

📝 Enhancement Note: For a contract role, "growth opportunities" are often tied to demonstrating exceptional performance and adaptability. Highlighting successful project delivery, proactive problem-solving, and strong stakeholder management will be key to potential future engagements or full-time roles within Vattenfall. The role offers a chance to build a strong portfolio in a high-growth sector.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a blend of remote work and on-site presence. This aligns with Vattenfall's offering of "smart working." Office Location(s): The role can be based in Solna (Sweden), Amsterdam (Netherlands), or Berlin (Germany), offering flexibility to candidates in these regions. This also implies a need for strong remote collaboration tools and practices.

Workspace Context:

• Collaborative Environment: The "Ask and Share" concept suggests a workplace that values open communication, teamwork, and mutual support.
• International Teams: Working with colleagues across different countries will expose the individual to diverse perspectives and working styles.
• Technology-Enabled: As a company focused on innovation and digital solutions, expect access to modern collaboration and design tools.
• Focus on E-Mobility: The work environment is centered around a rapidly growing and forward-looking sector within the energy industry.

Work Schedule:

• Approximately 40 hours per week, with flexibility. This allows for managing project deadlines and balancing work with personal commitments, which is crucial for a role that involves international coordination across different time zones.

📝 Enhancement Note: The hybrid nature and multiple location options suggest Vattenfall is adapting to modern work preferences. Candidates should be comfortable with remote collaboration tools and proactive communication. The flexibility offered is a key benefit, especially when working across different time zones with international teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Likely a call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and contract type.
2. Hiring Manager Interview: A deeper dive with Pauline Grangeat (Hiring Manager) focusing on experience, design philosophy, project management approach, and understanding of E-Mobility customer experience.
3. Portfolio Review & Presentation: A dedicated session where the candidate presents their portfolio, showcasing relevant site/spatial design and UX projects. This is a critical stage to demonstrate practical application of skills and problem-solving.
4. Cross-functional Stakeholder Interview(s): Interviews with key stakeholders from delivery, digital solutions, hardware, or local market teams to assess collaboration skills and ability to integrate design into operational workflows.
5. Final Interview/Offer: Potential final discussion to clarify terms, address any remaining questions, and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best demonstrate your experience in site/spatial design, UX, brand consistency, and project management, with a clear link to customer journey optimization.
• Focus on Process, Not Just Polish: For each project, clearly articulate the problem, your role, the design process you followed (research, ideation, prototyping, testing, implementation), the challenges you faced, and how you overcame them.
• Quantify Impact: Whenever possible, present metrics demonstrating the success of your designs (e.g., improved customer satisfaction scores, increased usage, reduced error rates, cost savings).
• Tailor to Vattenfall: Highlight projects that align with Vattenfall's industry (energy, mobility) or demonstrate experience in similar environments (retail, public spaces, integrated digital/physical experiences).
• Prepare to Discuss Operations: Be ready to talk about how your designs were implemented, the operational considerations, and how you collaborated with different teams to bring them to life.

Challenge Preparation:

• Scenario-Based Questions: Expect hypothetical scenarios related to improving a specific E-Mobility site's customer experience, managing conflicting stakeholder requirements, or integrating new technology into existing designs.
• Design Thinking Exercises: Be prepared to walk through your approach to solving a design problem, from initial research to solution proposal.
• Stakeholder Management: Questions about how you would handle feedback from local market teams or technical constraints from the hardware department.
• Brand Application: Discuss how you would adapt and apply Vattenfall's brand guidelines to a new charging station design.

📝 Enhancement Note: The portfolio review is likely the most crucial part of the interview process. Candidates should invest significant time in preparing a concise, impactful presentation that clearly links their past work to the specific requirements and challenges of the Site Experience Design Manager role at Vattenfall. Emphasizing operational execution and measurable results will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Sketch, or similar for creating visual assets, wireframes, and prototypes.
• 3D Modeling/CAD Software: Experience with tools like AutoCAD, SketchUp, Rhino, or Revit may be beneficial for spatial design and site layout planning.
• Project Management Software: Familiarity with tools like Asana, Jira, Trello, or Microsoft Project for managing project timelines, tasks, and team collaboration.
• Collaboration Platforms: Expertise in using tools like Microsoft Teams, Slack, Zoom, and shared document platforms (e.g., SharePoint, Google Workspace) for seamless communication and file sharing across international teams.

Analytics & Reporting:

• Usability Testing Platforms: Experience with tools for conducting remote or in-person usability tests and gathering user feedback.
• Analytics Tools: Familiarity with web analytics (e.g., Google Analytics) or similar tools to understand user behavior on digital touchpoints, if applicable.
• Data Visualization Tools: Ability to interpret and potentially create simple data visualizations to present findings from user research or performance metrics.

CRM & Automation:

• While not directly managing a CRM, understanding how site experience impacts customer data and CRM inputs is beneficial. Familiarity with how customer feedback systems or service desk tools might integrate with site experience.

📝 Enhancement Note: The role requires a strong command of core design tools and project management software. Given the cross-functional nature, proficiency in collaboration and communication platforms is essential. While direct CRM or marketing automation experience might not be primary, an understanding of how customer experience data flows and informs business decisions is valuable.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and improving the customer experience at every touchpoint, ensuring satisfaction and loyalty.
• Collaboration & Teamwork: Actively participating in the "Ask and Share" culture, valuing diverse perspectives, and working effectively with cross-functional teams.
• Innovation & Continuous Improvement: A proactive approach to identifying opportunities for enhancement, embracing new technologies, and driving positive change.
• Accountability & Ownership: Taking responsibility for design outcomes, project execution, and delivering high-quality, impactful solutions.
• Sustainability & Responsibility: Commitment to designing with environmental and social responsibility in mind, aligning with Vattenfall's broader mission.

Collaboration Style:

• Open Communication: Encouraging transparent dialogue and knowledge sharing within the team and across departments.
• Cross-functional Integration: Working closely with Business Delivery, Digital Solutions, Hardware, and Local Market teams to ensure design strategies are practical, implementable, and aligned with business objectives.
• Feedback-Oriented: Actively seeking and providing constructive feedback to foster growth and refine processes and designs.
• Results-Driven: Focusing efforts on delivering tangible improvements and measurable outcomes that benefit the customer and the business.

📝 Enhancement Note: The "Ask and Share" concept is central to Vattenfall's collaborative culture. Candidates should demonstrate a willingness to learn from others, share their expertise openly, and actively contribute to a supportive team environment. The emphasis on sustainability and responsibility also reflects Vattenfall's position as a major energy company committed to the energy transition.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Needs: Ensuring design guidelines are consistent across markets while accommodating specific local regulations, cultural nuances, and site-specific requirements.
• Integrating Physical and Digital Experiences: Seamlessly merging the on-site physical environment with digital interfaces and services to create a cohesive customer journey.
• Managing Diverse Stakeholders: Navigating the expectations and priorities of various internal teams (e.g., engineering, operations, marketing) and potentially external partners across different countries.
• Driving Adoption of New Designs: Effectively communicating and implementing design changes across a distributed network of sites and ensuring buy-in from local teams.
• Keeping Pace with Technology: Staying abreast of rapidly evolving technologies in EV charging, smart infrastructure, and user interface design.

Learning & Development Opportunities:

• E-Mobility Sector Expertise: Deepen knowledge in the fast-growing electric vehicle charging infrastructure sector.
• International Project Management: Gain extensive experience managing complex projects across multiple European countries and cultures.
• Advanced Design Methodologies: Opportunity to apply and refine cutting-edge UX and spatial design techniques in a real-world, large-scale application.
• Cross-functional Skill Development: Enhance understanding of operational delivery, hardware integration, and digital solutions through close collaboration.
• Sustainability in Design: Focus on integrating sustainable practices into the core of site experience design.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges, demonstrating resilience, problem-solving skills, and a proactive mindset. The growth opportunities highlight the chance to become a key player in a critical and dynamic sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and implementing site experience design guidelines for a multi-market organization like Vattenfall."
  • Preparation: Focus on your systematic approach, including research, stakeholder alignment, guideline structure, pilot testing, and rollout strategy.
• "How would you balance Vattenfall's global brand standards with the specific needs and contexts of local markets in Germany, Sweden, and the Netherlands?"
  • Preparation: Discuss your framework for localization, involving local teams early, identifying core brand elements vs. adaptable elements, and creating adaptable templates.
• "Walk us through a project where you successfully integrated physical site design with digital user interfaces to enhance a customer journey. What were the key challenges and how did you overcome them?"
  • Preparation: Select a strong portfolio example and detail the user journey mapping, integration points, technical considerations, and the resulting improvements.

Company & Culture Questions:

• "What interests you most about Vattenfall E-Mobility and this specific role?"
  • Preparation: Research Vattenfall's mission, sustainability goals, and E-Mobility strategy. Connect your passion for design and customer experience to their objectives.
• "How do you embody the 'Ask and Share' culture in your work?"
  • Preparation: Provide specific examples of how you've proactively sought information, shared your knowledge, or mentored colleagues in past roles.
• "Given Vattenfall's commitment to sustainability, how would you incorporate these principles into site experience design?"
  • Preparation: Research Vattenfall's sustainability initiatives and think about design elements like material choices, energy efficiency, and waste reduction.

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, ideally by project. For each project, briefly cover: Problem/Objective, Your Role, Process/Methodology, Key Design Decisions, Challenges, Solution, and Results/Impact.
• Show, Don't Just Tell: Use visuals extensively – mockups, wireframes, photos of completed sites, user journey maps.
• Emphasize Operational Aspects: For each project, highlight how the design was implemented, what operational considerations were addressed, and how you collaborated with different teams (e.g., engineering, delivery).
• Quantify Outcomes: Wherever possible, present data that demonstrates the effectiveness of your designs. If hard numbers are unavailable, use qualitative feedback or projected benefits.
• Conciseness: Be mindful of time. Focus on the most relevant projects and be prepared for follow-up questions.

📝 Enhancement Note: The interview will likely assess not only your design acumen but also your ability to operate within a large, international organization and contribute to its operational goals. Be prepared to discuss how your design decisions translate into tangible business outcomes and seamless customer experiences.

📌 Application Steps

To apply for this Site Experience Design Manager contract position:

• Submit your application through the provided link on the Vattenfall careers portal.
• Portfolio Customization: Curate your portfolio to prominently feature projects related to site/spatial design, customer journey mapping, and UX optimization, especially those with an operational implementation component. Tailor your selection to highlight experience in retail, mobility, or public-facing environments.
• Resume Optimization: Ensure your resume clearly showcases your experience in design management, project leadership, international collaboration, and any relevant software proficiencies. Use keywords from the job description such as "design management," "user experience," "project management," "customer journey," and "spatial design."
• Prepare for Presentation: Rehearse your portfolio presentation, focusing on clear communication of your process, problem-solving abilities, and the measurable impact of your work. Practice articulating how your design solutions align with business objectives and operational realities.
• Company Research: Thoroughly research Vattenfall's E-Mobility division, their current projects, sustainability goals, and their presence in Germany, Sweden, and the Netherlands. Understand their brand values and how they aim to differentiate their charging services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.