Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer Company: Salesforce Location: Mexico City, Mexico Job Type: Full-Time Category: Marketing & Communications / Web Design Date Posted: October 14, 2025 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• Lead design initiatives for high-priority web projects and experiments within a growth marketing and web pod, directly impacting user engagement and web performance.
• Drive the end-to-end design process, from conceptualization and wireframing to prototyping and final execution, ensuring alignment with brand and business objectives.
• Foster design consistency and efficiency by contributing to and maintaining a robust design system, enabling scalable and cohesive web experiences.
• Collaborate closely with product managers, engineers, and marketers to ensure impactful product launches and successful experiment outcomes.
• Present design concepts, rationale, and solutions effectively to diverse stakeholders, championing user-centered design principles.

📝 Enhancement Note: This role is positioned within Salesforce's Marketing & Communications umbrella, with a specific focus on growth marketing and web pod leadership. The emphasis on conversion optimization, user engagement, and web performance suggests a strong GTM (Go-To-Market) operations alignment, where design directly supports revenue generation and customer acquisition strategies. The mention of "Agentforce" and "AI CRM" indicates a forward-looking approach to technology and customer engagement.

📈 Primary Responsibilities

• Act as the primary design lead for a dedicated growth marketing and web pod, conceptualizing and executing strategies to optimize web performance and elevate user engagement metrics.
• Spearhead the entire design lifecycle for critical web projects and experiments, encompassing wireframing, interactive prototyping, and final visual design, ensuring seamless user journeys.
• Partner effectively with product management, engineering, and marketing teams to ensure the timely and successful delivery of impactful product launches and A/B testing initiatives.
• Contribute to and actively maintain the company's design system, ensuring brand consistency, visual integrity, and design efficiency across all web properties.
• Articulate and present design concepts, user flows, and strategic solutions to various stakeholders, including executive leadership, clearly communicating design decisions and their expected business impact.
• Mentor and guide junior designers, fostering a culture of design excellence and collaborative learning within the team.
• Translate complex business requirements and user needs into intuitive and aesthetically pleasing web interfaces that drive desired user actions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The "primary design lead for a growth marketing and web pod" suggests a significant level of autonomy and ownership, requiring strong project management and cross-functional leadership skills. The emphasis on "conversion-oriented design" and "web performance" indicates that this role is deeply intertwined with GTM strategy and measurable business outcomes, moving beyond purely aesthetic design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is typically expected for a senior-level role, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 5+ years of progressive experience in web design, with a specialized focus on User Interface (UI), User Experience (UX), and conversion-oriented design principles.

Required Skills:

• Demonstrated expertise in leading design projects from conception through to final implementation, managing timelines and deliverables effectively.
• Proven ability to collaborate seamlessly with cross-functional teams, including product managers, engineers, and marketers, to achieve shared objectives.
• A robust and compelling portfolio showcasing a strong command of web design principles, UI/UX best practices, and a history of successfully delivering conversion-focused web experiences.
• High proficiency with industry-standard design and prototyping tools, such as Figma and Rive, for creating wireframes, interactive prototypes, and high-fidelity mockups.
• Solid understanding of foundational web technologies, including HTML, CSS, and modern web development practices, enabling effective communication with development teams.
• Strong creative problem-solving skills, with the ability to identify user pain points and devise innovative design solutions that enhance user engagement and web performance.

Preferred Skills:

• Experience contributing to the development, maintenance, or management of a comprehensive design system, ensuring brand consistency and design scalability.
• Familiarity with modern web technologies beyond HTML/CSS, such as JavaScript frameworks or responsive design frameworks.
• Experience with A/B testing methodologies and the ability to design experiments aimed at optimizing conversion rates.
• Understanding of SEO best practices and how design choices can impact search engine visibility.
• Experience in mentoring or leading junior design talent.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating expertise in web design and a track record of successful projects" is critical for this role. Candidates should prepare to showcase projects with quantifiable results related to conversion rates, user engagement, or web performance improvements. The mention of "modern web technologies" implies an expectation of staying current with evolving web standards and development practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant web design projects, with a clear emphasis on those involving conversion optimization and user experience enhancement.
• For each project, clearly articulate your specific role, the design challenges faced, the design process followed (e.g., research, wireframing, prototyping, testing, iteration), and the final solution.
• Include detailed case studies that demonstrate a deep understanding of UI/UX principles, user-centered design methodologies, and a strategic approach to problem-solving.
• Present quantifiable results and metrics where possible, such as improvements in conversion rates, bounce rates, time on site, or task completion success, to illustrate the impact of your design work.
• Highlight experience with design systems, demonstrating an understanding of how to maintain brand consistency and design scalability across digital platforms.

Process Documentation:

• Demonstrate a systematic approach to design, including clear documentation of user research, journey mapping, wireframing, and prototyping stages.
• Provide examples of how you have iterated on designs based on user feedback, A/B testing results, or stakeholder input, showcasing a flexible and data-informed design process.
• Illustrate your understanding of the handoff process to development teams, including the provision of clear specifications, assets, and style guides to ensure accurate implementation.
• Show evidence of contributing to or utilizing design systems, including examples of component reusability, style guides, and best practices for maintaining design integrity.

📝 Enhancement Note: The portfolio is paramount for this role. It should not only display aesthetic capabilities but also strategic thinking, problem-solving skills, and a results-oriented approach. Applicants should tailor their portfolio to highlight projects that align with growth marketing objectives, conversion optimization, and user engagement. The ability to articulate the "why" behind design decisions and the impact of those decisions is key.

💵 Compensation & Benefits

Salary Range: For a Senior Web Designer role in Mexico City with 5-10 years of experience, a competitive salary range would typically fall between MXN 600,000 to MXN 1,000,000 annually, depending on specific skills, experience, and performance during the interview process.

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.
• Retirement savings plan (e.g., Afore participation).
• Paid time off, including vacation days, sick leave, and national holidays.
• Opportunities for professional development, including training, workshops, and conference attendance.
• Access to Salesforce's suite of employee well-being programs and resources.
• Potential for performance-based bonuses and stock options.
• Flexible work arrangements where applicable, though this role is primarily on-site.

Working Hours: The standard working hours for this full-time position are expected to be around 40 hours per week, typically Monday through Friday. Some flexibility may be available, but the on-site nature of the role requires consistent presence during core business hours.

📝 Enhancement Note: The salary range provided is an estimate based on industry benchmarks for senior-level design roles in a major metropolitan area like Mexico City, considering the employer's profile (Salesforce). Actual compensation will depend on the candidate's specific qualifications, negotiation, and the company's internal compensation bands. Benefits are assumed to be competitive, aligning with a large, established tech company like Salesforce.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, Cloud Computing, CRM (Customer Relationship Management), AI. Salesforce is a leader in enterprise cloud software, providing CRM services and various cloud-based solutions that help companies connect with their customers in new ways. The "Agentforce" initiative signals a strong focus on Artificial Intelligence and its integration into customer relationship management and workforce solutions.

Company Size: Salesforce is a large, multinational corporation, employing tens of thousands of individuals globally. This scale offers significant opportunities for career growth, exposure to diverse projects, and collaboration with a wide range of professionals.

Founded: Salesforce was founded in 1999. Its history is marked by rapid growth, innovation, and a commitment to its core values, often referred to as "Trailblazer" values, which emphasize trust, customer success, innovation, and equality.

Team Structure:

• The Senior Web Designer will likely be part of the Marketing & Communications department, specifically within a growth marketing and web pod. This pod structure suggests a focused, agile team working collaboratively on specific growth initiatives.
• Reporting lines will likely be to a Design Manager or Director within the Marketing or Digital Experience team, with close collaboration with Product Managers, Marketing Specialists, and Frontend Engineers.
• Cross-functional collaboration is a cornerstone of Salesforce's culture, meaning this role will interact regularly with teams across Product, Engineering, Sales, and Customer Success.

Methodology:

• Data-driven decision-making is a core tenet. Design strategies and experiments are expected to be informed by analytics, user research, and performance metrics.
• Agile methodologies are commonly employed, emphasizing iterative development, continuous feedback, and flexibility to adapt to market changes and user needs.
• A strong focus on user-centric design ensures that customer needs and experiences are at the forefront of all product and web development efforts.
• Emphasis on innovation and leveraging new technologies, such as AI, to enhance customer interactions and business outcomes.

Company Website: https://www.salesforce.com/

📝 Enhancement Note: Salesforce's culture is known for its "Trailblazer" ethos, encouraging innovation, customer focus, and continuous learning. The emphasis on AI and "Agentforce" indicates a strategic pivot towards leveraging advanced technologies, which will influence design challenges and opportunities. The company's size and global presence mean that designers will work on projects with significant reach and impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a requirement for significant independent contribution, strategic thinking, and the ability to lead projects. It suggests a transition from an individual contributor focused on execution to one who also influences strategy and mentors others.

Reporting Structure: The Senior Web Designer will likely report to a Design Manager or Director within the Marketing or Digital Experience function. They will work within a dedicated "growth marketing and web pod," implying a matrixed reporting structure or strong project-based leadership where they lead design within that pod.

Operations Impact: The role has a direct impact on the company's revenue generation and customer acquisition efforts. By optimizing web performance, enhancing user engagement, and contributing to successful product launches and experiments, the Senior Web Designer directly influences lead generation, conversion rates, and ultimately, sales pipeline and revenue. The focus on "conversion-oriented design" firmly places this role within the broader GTM operations ecosystem.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of web design, such as advanced UX research, conversion rate optimization (CRO), or accessibility standards.
• Leadership: Transition into management roles, leading design teams or pods, or moving into strategic roles like Lead Designer or Principal Designer, influencing product and web strategy at a higher level.
• Cross-Functional Expertise: Gain deeper experience in product management, growth marketing, or front-end development by working closely with these teams.
• Industry Influence: Contribute to the broader design community through speaking engagements, publications, or contributions to open-source design systems.
• Salesforce Ecosystem: Explore opportunities within the broader Salesforce ecosystem, potentially moving into roles focused on specific product lines or global initiatives.

📝 Enhancement Note: As a senior role, growth is expected to be in both depth of expertise and breadth of influence. The emphasis on leading a pod and mentoring junior designers points towards leadership development. The role is intrinsically linked to GTM operations, offering a clear path to understanding and influencing revenue-driving initiatives through design.

🌐 Work Environment

Office Type: This role is designated as "On-site" with the primary location in Mexico City. Salesforce typically offers modern, collaborative office spaces designed to foster innovation and teamwork.

Office Location(s): Mexico City, Mexico. Specific office address details would be provided during the application process, but Salesforce offices are generally well-equipped, accessible, and located in prime business districts.

Workspace Context:

• Collaborative Environment: The office space is designed to encourage interaction, with open areas, meeting rooms, and breakout spaces conducive to brainstorming and cross-functional discussions.
• Tools and Technology: Access to high-performance workstations, the latest design and prototyping software (Figma, Rive), and robust internet connectivity will be standard.
• Team Interaction: Opportunities for regular face-to-face interaction with design colleagues, product managers, engineers, and marketing teams, facilitating quick feedback loops and efficient problem-solving.
• Professional Setting: A dynamic and professional atmosphere that balances focused work with opportunities for networking and informal collaboration.

Work Schedule: The role is full-time, with standard working hours typically falling between 8:00 AM and 6:00 PM, Monday to Friday, in the Mexico City timezone. While core hours are expected for team collaboration and on-site presence, there may be some flexibility for managing personal needs, provided business objectives and team collaboration are not negatively impacted.

📝 Enhancement Note: The on-site requirement in Mexico City suggests a need for candidates who are either local or willing to relocate. The collaborative office environment is a key aspect, indicating that the company values in-person interaction for innovation and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, focusing on experience, skills, and portfolio relevance.
• Hiring Manager Interview: A discussion with the hiring manager to assess your experience, design philosophy, leadership potential, and cultural fit. This is often where your portfolio presentation begins.
• Portfolio Presentation & Technical Interview: A dedicated session where you present your portfolio. Expect in-depth questions about your design process, decision-making, problem-solving approach, and experience with specific tools and technologies (Figma, HTML/CSS, design systems). You may be asked to walk through a specific project in detail, explaining your strategic rationale and the impact of your work.
• Cross-Functional Interview(s): Interviews with key stakeholders from Product, Engineering, or Marketing teams to evaluate your collaboration skills, ability to communicate technical and design concepts, and understanding of business objectives.
• Final Interview (Potentially with Director/VP): A final conversation to assess overall fit, strategic alignment, and long-term potential within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your expertise in UI/UX, conversion optimization, and leadership. Prioritize projects with measurable results.
• Tell a Story: For each project, clearly articulate the problem, your role and approach, the design solutions you implemented, and the outcomes achieved. Use a clear narrative structure (e.g., STAR method - Situation, Task, Action, Result).
• Highlight Process: Emphasize your design process – research, ideation, prototyping, testing, iteration, and collaboration. Show how you arrive at your solutions.
• Showcase Tools & Tech: Demonstrate proficiency with Figma and Rive. Discuss your understanding of HTML/CSS and how you collaborate with developers. Mention any experience with design systems.
• Quantify Impact: Whenever possible, use data and metrics to illustrate the success of your designs. This is crucial for a role focused on growth and conversion.

Challenge Preparation:

• Design Challenge: You may be given a small design problem or case study to solve, either as a take-home assignment or during an interview. Be prepared to apply your problem-solving skills, design process, and potentially present your solution.
• Scenario-Based Questions: Anticipate questions about how you would handle specific design challenges, manage conflicting stakeholder feedback, or mentor junior designers.
• Company & Culture: Research Salesforce's values, mission, and recent initiatives (especially around AI and Agentforce). Be ready to articulate how your values and working style align with theirs.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and its impact on business goals. Be ready to defend your design decisions with data and strategic reasoning. Understanding Salesforce's focus on AI and growth marketing will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative design workflows. Expect to demonstrate advanced proficiency.
• Rive: A specialized tool for creating interactive animations and graphics, likely used for dynamic UI elements and user engagement features.
• Adobe Creative Suite (Photoshop, Illustrator): May be used for asset creation, image editing, and other graphic design tasks.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics, Adobe Analytics): Understanding how to interpret data from these tools to inform design decisions and measure the impact of design changes is crucial.
• A/B Testing Tools (e.g., Optimizely, VWO): Familiarity with designing experiments and analyzing results from A/B tests to optimize conversion rates.

CRM & Automation:

• Salesforce CRM: While not directly a design tool, understanding how web designs integrate with and drive data into the Salesforce CRM is important for a GTM-aligned role.
• Project Management Tools (e.g., Jira, Asana): Likely used for managing design tasks, tracking progress, and collaborating with development teams.

📝 Enhancement Note: Proficiency in Figma and Rive is explicitly mentioned, highlighting their importance. The ability to leverage data from analytics and A/B testing tools to drive design decisions is a key expectation for a conversion-oriented role. Familiarity with the Salesforce ecosystem and related GTM tools will be an advantage.

👥 Team Culture & Values

Operations Values:

• Customer Success: A paramount value at Salesforce, meaning all design efforts should ultimately contribute to helping customers achieve their goals and derive maximum value from Salesforce products and platforms.
• Innovation: A drive to constantly explore new technologies, methodologies, and creative solutions, particularly in areas like AI and agentic experiences.
• Trust: Upholding ethical design practices, data privacy, and delivering reliable, secure user experiences.
• Equality: Fostering an inclusive environment where diverse perspectives are valued, and designs are accessible and equitable for all users.
• Data-Driven Decision Making: Emphasizing the use of analytics, user research, and A/B testing to validate design hypotheses and measure impact.

Collaboration Style:

• Cross-functional Integration: Actively seeking input and feedback from product, engineering, and marketing teams to ensure designs are technically feasible, strategically aligned, and meet business objectives.
• Iterative Design: Embracing a culture of continuous improvement, where designs are refined based on feedback, testing, and evolving requirements.
• Open Communication: Encouraging transparent and honest communication, with a willingness to share ideas, provide constructive criticism, and receive feedback openly.
• Mentorship and Knowledge Sharing: A supportive environment where senior designers share their expertise, and team members learn from each other's experiences and skill sets.

📝 Enhancement Note: Salesforce's core values (Trust, Customer Success, Innovation, Equality) are deeply embedded in its culture. For a designer in a growth-focused role, these translate to creating user-centric, innovative, and ethically sound experiences that drive business outcomes and customer satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Excellence with Business Agility: Meeting the demands of rapid iteration and experimentation in a growth marketing context while maintaining high design standards and brand consistency.
• Integrating AI into User Experiences: Exploring and implementing AI-driven features and interactions in a way that is intuitive, valuable, and enhances the user journey, rather than complicating it.
• Driving Conversion in a Competitive Landscape: Designing web experiences that effectively capture attention, encourage action, and differentiate Salesforce from competitors in a dynamic market.
• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from diverse stakeholders with varying priorities and technical understanding.

Learning & Development Opportunities:

• AI & Agentic Design: Gaining hands-on experience with cutting-edge AI technologies and applying them to user interfaces and customer interactions.
• Growth Marketing & CRO: Deepening expertise in conversion rate optimization strategies, A/B testing, and data analysis to directly influence business growth.
• Design System Evolution: Contributing to the strategic development and expansion of a large-scale design system, impacting numerous products and platforms.
• Leadership Development: Opportunities to mentor junior designers, lead project teams, and potentially transition into management or principal-level design roles.
• Industry Conferences & Training: Access to professional development resources, conferences, and training programs to stay abreast of the latest trends in web design, UX, and AI.

📝 Enhancement Note: The role presents a unique opportunity to work at the intersection of advanced AI, growth marketing, and enterprise-level design within a leading technology company. The challenges are significant but offer substantial growth potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant web design project from concept to completion. What were the key challenges, and how did you overcome them?" (Focus on leadership, process, and problem-solving).
• "How would you approach designing a new feature for our website aimed at increasing lead generation by 15%?" (Demonstrate understanding of conversion optimization, user journeys, and data-informed design).
• "Walk us through your process for creating and maintaining a design system. What are its core components, and how do you ensure adoption across teams?" (Highlight experience with scalability and consistency).
• "How do you balance design aesthetics with technical constraints and business requirements?" (Showcase pragmatism and collaborative problem-solving).

Company & Culture Questions:

• "What interests you about Salesforce and our focus on AI and Agentforce?" (Research recent Salesforce news, AI initiatives, and their vision).
• "How do you embody Salesforce's core values (Trust, Customer Success, Innovation, Equality) in your design work?" (Provide specific examples).
• "Describe your experience working in a cross-functional team. How do you ensure effective collaboration with engineers and product managers?" (Emphasize communication and teamwork).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most impactful projects, focusing on those with quantifiable results in conversion, engagement, or user satisfaction.
• Explain the 'Why': For each project, clearly articulate the business problem or user need, your strategic approach, and the rationale behind your design decisions.
• Showcase Your Process: Detail your steps, from research and wireframing to prototyping and testing. Use visuals to illustrate your journey.
• Quantify Results: Present metrics clearly and explain how your design contributed to achieving them.
• Be Prepared for Deep Dives: Anticipate detailed questions about specific design choices, challenges, and your technical understanding (Figma, HTML/CSS, Rive).

📝 Enhancement Note: Prepare to discuss your portfolio with a focus on business impact and strategic thinking, not just aesthetics. Be ready to articulate how you've used data and user feedback to drive design decisions, especially in the context of conversion optimization and user engagement.

📌 Application Steps

To apply for this Senior Web Designer position at Salesforce:

• Submit your application through the provided Workday job portal link.
• Tailor Your Resume: Ensure your resume highlights your 5+ years of experience in web design, UI/UX, and conversion optimization. Use keywords from the job description such as "design system," "prototyping," "wireframing," "HTML," "CSS," and "cross-functional collaboration."
• Curate Your Portfolio: Prepare a digital portfolio that showcases your strongest work, emphasizing projects with clear business impact, conversion improvements, and user engagement metrics. Be ready to present your portfolio during interviews.
• Research Salesforce: Familiarize yourself with Salesforce's mission, values, recent product announcements (especially regarding AI and Agentforce), and their "Trailblazer" culture.
• Practice Your Storytelling: Rehearse how you will present your portfolio projects, focusing on the problem, your process, your solutions, and the quantifiable results. Prepare to discuss your design philosophy and how you collaborate with teams.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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