Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Ramp

Location: New York City, NY, USA

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-04-11

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design of Ramp's web presence, encompassing marketing pages, landing experiences, and interactive storytelling.

• Develop and maintain a robust, scalable web design system, defining layout patterns, component libraries, and motion language.

• Collaborate closely with engineering and growth teams to translate concepts into production-ready web experiences, ensuring high-quality execution.

• Leverage AI tools like Claude for rapid ideation, variation generation, and prototyping to accelerate the design process.

• Establish and uphold high standards for typography, layout, and motion across all web surfaces, ensuring brand consistency and visual excellence.

📝 Enhancement Note: This role is positioned at a senior level, indicating a need for strategic thinking and the ability to build and scale design systems, not just execute individual designs. The emphasis on "owning" the web experience and the "end-to-end" nature of the responsibilities suggests a high degree of autonomy and impact. The integration of AI tools highlights a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Strategize, design, and execute high-fidelity web pages for marketing campaigns, product launches, and brand initiatives.

• Architect and continuously evolve a comprehensive web design system, including component libraries, style guides, and interactive pattern documentation.

• Partner with front-end engineers to ensure seamless implementation of designs, providing clear specifications and ongoing support.

• Drive the design process for significant web redesigns and overhauls, from initial concept and user flow mapping through to final delivery.

• Utilize AI tools (e.g., Claude, Cursor) to rapidly iterate on design concepts, explore layout variations, and generate interactive prototypes.

• Define and enforce visual standards for typography, spacing, color palettes, and motion design across all digital touchpoints.

• Collaborate cross-functionally with Brand, Product Marketing, and Growth teams to ensure web experiences align with overall product strategy and brand identity.

• Develop and disseminate design patterns, prompts, and best practices to elevate the craft quality and efficiency of web design across the organization.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design leadership (design system ownership, setting standards) and hands-on execution (designing pages, partnering with engineering). The explicit mention of AI tools indicates a requirement for candidates to be comfortable and proficient in leveraging these technologies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles equivalent to a Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field is expected.

Experience: 7+ years of professional web design experience, with a proven track record of leading and owning at least one full website overhaul or a significant design system build as an individual contributor.

Required Skills:

• Active and proficient use of Large Language Models (LLMs) such as Claude, Cursor, or similar for design exploration and prototyping.

• Advanced proficiency in Figma or Paper for design creation, prototyping, and system building.

• Demonstrated experience in building and maintaining scalable web design systems, including component libraries, layout patterns, and motion language definition.

• Deep understanding and strong sensibility in typography, layout, grids, whitespace, and visual hierarchy.

• Proven ability to collaborate effectively with front-end engineering teams, going beyond simple spec handoffs to ensure design fidelity and feasibility.

• Capacity to deliver high-quality work at a rapid pace, balancing craft with the need for timely execution and shipping.

• Comprehensive understanding of brand systems, brand identities, and their application across digital platforms.

Preferred Skills:

• Front-end development fluency (HTML, CSS, JavaScript) enabling the ability to build designs directly when necessary.

• Motion design expertise, including experience with tools like Framer Motion, CSS animations, or After Effects for directing motion.

• Experience with conversion rate optimization (CRO) and A/B testing methodologies applied to marketing surfaces.

• Background working at a company recognized for its exceptional web design craft and innovation.

• Experience in designing interactive storytelling experiences or complex product marketing surfaces.

📝 Enhancement Note: The "7+ years" and "full site overhaul or design system build" requirements point to a need for seasoned designers with end-to-end project ownership experience. The emphasis on LLM usage and Figma proficiency signifies the expected technical toolkit for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of work, including established web design systems, strong brand identity application, effective landing page designs, and compelling interactive storytelling examples.

• Evidence of owning the end-to-end design process for at least one significant web project or design system build, detailing your contributions and decision-making.

• Demonstrations of how you have collaborated with engineering teams to bring designs to life, highlighting problem-solving and implementation strategies.

Process Documentation:

• Case studies detailing your approach to building and scaling a web design system, including initial research, pattern definition, component creation, and ongoing maintenance.

• Examples of how you have established and enforced visual standards (typography, layout, motion) across various web surfaces.

• Workflow documentation illustrating how you integrate AI tools into your design process for exploration, iteration, and prototyping.

• Documentation of your collaboration process with engineers, including handoff methodologies, feedback loops, and problem-solving during implementation.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just aesthetic skill but also strategic thinking, system-building capability, and hands-on collaboration. The inclusion of AI tool integration in process documentation is a key differentiator.

💵 Compensation & Benefits

Salary Range: The stated salary range for this role is $119,000 to $223,000 USD per year. This range is competitive for a Senior Web Designer position in a high-cost-of-living area like New York City, reflecting the seniority, specialized skills (including AI proficiency), and end-to-end ownership expected.

Benefits:

• Comprehensive health coverage: 100% medical, dental, and vision insurance for the employee, with partial coverage for dependents.

• Health support: One Medical annual membership for enhanced primary care access.

• Retirement savings: 401k plan with an employer match on contributions.

• Paid Time Off: Flexible Paid Time Off (PTO) policy.

• Family planning support: Fertility HRA up to $10,000 annually.

• Parental Leave: Provided for new parents.

• Unlimited AI token usage: Supporting the use of advanced AI tools for work.

• Pet Insurance: Coverage for pets.

• Home-office setup: Centralized ordering system for home office equipment.

• Wellness: Health and Wellness stipend.

• On-site perks: Daily catered lunch, snacks, and drinks at the office.

• Travel budget: Budget for intra-office travel.

• Relocation assistance: Support for relocation to NYC or SF if needed.

Working Hours: Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility often afforded within a hybrid work arrangement. The emphasis on speed and iteration suggests a dynamic work environment.

📝 Enhancement Note: The salary range is broad, indicating potential for negotiation based on the candidate's specific experience, portfolio, and demonstrated proficiency with advanced tools like LLMs. The benefits package is robust, with a notable inclusion of unlimited AI token usage, underscoring the company's commitment to leveraging AI.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ramp operates in the FinTech industry, specifically building financial infrastructure for businesses. This means the company deals with high-stakes, data-intensive, and critical financial transactions. The emphasis is on automation, risk management, and efficiency in spend management.

Company Size: Ramp is a rapidly growing company, indicated by its broad range of benefits and the need for a scalable design system. While exact current numbers aren't provided, companies of this nature often range from hundreds to thousands of employees, fostering a dynamic environment with opportunities for impact.

Founded: Founded in 2019, Ramp is a relatively young company that has achieved significant scale and market traction quickly. This suggests a culture of rapid innovation, agility, and a focus on building foundational systems that can support hyper-growth.

Team Structure:

• The design team likely comprises specialists in various areas, with this role focusing on web design and design systems.

• The role reports into a design leadership position, likely a Head of Design or Design Manager, who oversees brand, product, and web design efforts.

Methodology:

• Data-driven decision-making is implied by the company's focus on financial efficiency and growth metrics.

• Agile methodologies are likely employed for rapid iteration and product development, aligning with the "speed without sacrificing craft" ethos.

• Systems thinking is a core operational principle, as evidenced by the need for a scalable web design system to support company-wide growth.

Company Website: https://ramp.com

📝 Enhancement Note: Ramp's culture is characterized by "high agency and high urgency," valuing builders who own problems end-to-end. The FinTech sector demands precision and reliability, which should translate into high standards for design and execution on the web. The company's rapid growth suggests a fast-paced, innovative environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor (IC) role. It signifies a high level of autonomy, expertise, and responsibility. The Senior Web Designer is expected to not only execute design work but also to define processes, build systems, and mentor others.

Reporting Structure: The role likely reports to a Design Lead or Head of Design, with significant day-to-day collaboration with Engineering Leads and Growth Marketing Managers. This structure allows for both strategic oversight and deep functional partnership.

Operations Impact: The Web Designer's work directly impacts Ramp's brand perception, customer acquisition through marketing and landing pages, and overall user experience for product marketing surfaces. By building a scalable design system, this role enables faster, more consistent, and higher-quality output across numerous teams, directly contributing to business growth and operational efficiency.

Growth Opportunities:

• Deepening System Expertise: Opportunity to become the go-to expert for Ramp's web design system, potentially leading its evolution and expansion into new areas.

• Skill Specialization: Potential to develop advanced skills in motion design, front-end development, or conversion rate optimization through hands-on project work and company-provided resources.

• Leadership Development: While an IC role, the opportunity to mentor junior designers, lead design initiatives, and influence design strategy across the organization can pave the way for future leadership roles (e.g., Design Lead, Art Director).

• Cross-Functional Exposure: Gaining in-depth experience working with critical teams like Engineering and Growth provides a broad understanding of business operations and product development lifecycles.

📝 Enhancement Note: The "Senior" title implies a path beyond just execution, focusing on building foundational elements (design systems) and influencing broader design strategy. Growth opportunities are tied to specialization and leadership within the design function.

🌐 Work Environment

Office Type: Ramp emphasizes a hybrid work model, suggesting a combination of remote work and in-office collaboration. The presence of in-office perks like catered lunch, snacks, and drinks indicates a desire to foster community and collaboration when employees are on-site.

Office Location(s): The primary location is New York City, with potential relocation support offered. This places the designer in a major hub for tech and design, offering access to industry events and a vibrant professional community.

Workspace Context:

• Collaborative Environment: The hybrid model and in-office perks are designed to encourage teamwork, brainstorming sessions, and spontaneous interactions that are crucial for creative problem-solving.

• Tools and Technology: Access to modern design tools (Figma, LLMs) and potentially the ability to influence the selection of further tools and technologies. The company's focus on AI suggests an environment that embraces cutting-edge technology.

• Team Interaction: Regular interaction with engineers, product marketers, and growth specialists will be part of the daily routine, fostering a dynamic and interdisciplinary workspace.

Work Schedule: While a standard 40-hour work week is implied, the "high urgency" culture suggests that flexibility and dedication are key. The hybrid arrangement allows for some autonomy in managing personal schedules, balanced with the need for in-person collaboration.

📝 Enhancement Note: The hybrid setup in a major city like New York, combined with a culture of urgency and innovation, points to a dynamic and engaging work environment. The company's investment in office perks and AI tools indicates a commitment to creating a productive and modern workspace.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Screening: Initial review of resume and portfolio for qualifications and experience alignment.

2. Hiring Manager Interview: Discussion about your experience, approach to web design, design systems, and familiarity with LLMs. This stage will likely assess your fit with Ramp's culture of high agency and urgency.

3. Portfolio Presentation & Design Exercise: A more in-depth review of your portfolio, potentially with a live walkthrough of a key project or a design challenge focused on web systems or interactive storytelling. You might be asked to demonstrate your process using Figma and LLMs.

4. Cross-Functional Interviews: Meetings with engineering and growth team members to assess collaboration skills and understanding of production workflows.

5. Final Interview: Potentially with senior leadership to discuss strategic vision, impact, and long-term career aspirations.

Portfolio Review Tips:

• Showcase System Thinking: Clearly articulate your process for building and scaling design systems. Highlight how your system enabled others to ship efficiently and consistently.

• Demonstrate LLM Integration: Include examples or describe how you've used AI tools like Claude in your workflow for ideation, rapid prototyping, or generating variations. Be prepared to discuss the benefits and challenges.

• Highlight End-to-End Ownership: Present case studies where you owned projects from concept to launch, detailing your role, challenges overcome, and the impact of your work.

• Focus on Craft and Speed: Balance examples of meticulous craft (typography, layout, motion) with evidence of your ability to move quickly and ship high-quality work under pressure.

• Tailor to Ramp: Research Ramp's current web presence and brand. Consider how your portfolio and presentation can demonstrate an understanding of their needs and how you can elevate their web experience.

Challenge Preparation:

• Design System Exercise: Be prepared to discuss how you would approach building or expanding a web design system for a company like Ramp, or to critique an existing system.

• Interactive Storytelling/Landing Page Design: You may be asked to conceptualize or sketch out a landing page or interactive experience, demonstrating your ability to combine brand, product, and growth objectives.

• LLM Prompting for Design: Practice articulating prompts for AI tools that would generate specific design outcomes (e.g., layout variations, copy ideas, initial component structures).

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also the candidate's ability to operate in a fast-paced, collaborative, and AI-integrated environment. The portfolio is critical for demonstrating system-building capabilities and hands-on execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating interfaces, prototypes, and design systems. Expect advanced usage for component creation, auto layout, and collaborative design.

• LLMs (Claude, Cursor, etc.): Essential for rapid ideation, content generation, exploring design variations, and prototyping. Proficiency in prompt engineering for design-specific tasks is crucial.

• Paper/Pen: For initial sketching, brainstorming, and concept development.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's primary tools, but an understanding of how marketing and sales automation tools (like those Ramp itself might use or integrate with) impact web content and user journeys could be valuable.

📝 Enhancement Note: The emphasis on Figma and LLMs is paramount. The role requires a designer who is comfortable and adept at using these modern tools to drive efficiency and innovation in their workflow.

👥 Team Culture & Values

Operations Values:

• High Agency & Urgency: This translates to taking initiative, owning problems, and acting decisively to drive progress. Designers are expected to be proactive problem-solvers.

• Builder Mentality: A focus on creating tangible solutions and foundational systems that have a lasting impact, rather than just executing tasks.

• Craftsmanship & Quality: A commitment to high standards in design execution, ensuring that web experiences are visually appealing, user-friendly, and brand-aligned.

• Speed & Iteration: The ability to move quickly, experiment, and iterate based on feedback and data, without compromising the overall quality of the work.

• Collaboration: Working effectively with engineers, product teams, and growth marketers to achieve shared goals and ensure cohesive user experiences.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with engineering and growth teams, fostering open communication and shared understanding of project goals and constraints.

• Systems-Oriented Approach: Encouraging the use and contribution to design systems to ensure consistency and efficiency across all web properties.

• Feedback & Learning: A culture that embraces constructive feedback as a tool for improvement and continuous learning, both individually and as a team.

• Proactive Communication: Regularly sharing progress, challenges, and insights with stakeholders to maintain alignment and manage expectations.

📝 Enhancement Note: The company values are geared towards individuals who are self-starters, driven, and focused on building impactful solutions. The collaborative style emphasizes integration and shared ownership, particularly with technical and growth-focused teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Navigating the inherent tension between the need for rapid iteration in a fast-paced environment and the pursuit of meticulous design quality.

• Scaling a Design System: Ensuring the web design system remains robust, scalable, and relevant as Ramp's product and marketing efforts evolve and expand.

• Cross-Team Alignment: Managing design consistency and brand coherence across various teams that may have different priorities and needs for web assets.

• Integrating AI Effectively: Continuously exploring and optimizing the use of AI tools to enhance productivity without compromising creative integrity or user experience.

Learning & Development Opportunities:

• Advanced Design System Development: Opportunities to deepen expertise in complex design system architecture, component governance, and scalability strategies.

• AI in Design: Becoming a leader in leveraging LLMs and other AI tools for design workflows, potentially contributing to internal best practices and training.

• Front-End Development Skills: Potential to enhance front-end coding skills through direct collaboration and potential hands-on implementation.

• Conversion Optimization & Growth: Gaining deeper insights into growth marketing strategies and conversion rate optimization techniques through partnership with the growth team.

• Mentorship: Opportunities to mentor junior designers and contribute to the overall growth of the design team's capabilities.

📝 Enhancement Note: The challenges are typical for a senior role in a high-growth tech company, requiring adaptability and strategic problem-solving. Growth opportunities are tied to specialization in areas like design systems and AI, as well as broader cross-functional skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned and executed a full website overhaul. What were the biggest challenges, and how did you overcome them?" (Focus on process, decision-making, and impact).

• "How would you approach building or scaling a web design system for a rapidly growing FinTech company like Ramp? What are your key considerations?" (Highlight systems thinking, component strategy, and governance).

Company & Culture Questions:

• "What do you know about Ramp's mission and products? How do you see web design contributing to our success?" (Show research and strategic alignment).

• "Ramp values high agency and high urgency. How do you embody these values in your design work?" (Provide specific examples of initiative and fast-paced execution).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process you followed (including AI usage), the solutions you implemented, and the measurable results or impact.

• Showcase System Building: Dedicate a section or specific case study to your experience with design systems. Explain the architecture, key components, and how it facilitated efficient development.

• Demonstrate LLM Integration: Be ready to discuss and possibly show examples of how you used AI tools. This could be in ideation, generating copy variations, exploring layouts, or creating initial prototypes.

• Focus on Collaboration: Highlight instances where you worked closely with engineers and other stakeholders, emphasizing your communication and problem-solving skills during implementation.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs, especially for landing pages or features related to conversion and user engagement.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, system-building capability, proficiency with modern tools (Figma, LLMs), and an understanding of Ramp's culture and business objectives.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio clearly showcases your experience with web design systems, end-to-end project ownership, and the use of AI tools like Claude or Cursor in your design process. Tailor your presentation to highlight relevant case studies.

• Resume Optimization: Update your resume to emphasize your 7+ years of experience, specifically mentioning any full website overhauls or design system builds you've led. Integrate keywords like "Figma," "LLMs," "Typography," "Layout Design," and "Design Systems."

• Prepare Your Narrative: Practice articulating your design process, your approach to collaboration with engineering, and your understanding of Ramp's mission and values. Be ready to discuss your portfolio projects in detail, including your role and impact.

• Research Ramp: Familiarize yourself with Ramp's current web presence, brand identity, and product offerings. Understand their business model and how web design contributes to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.