Senior Visual Designer / Creative Lead | Bangalore

📍 Job Overview

Job Title: Senior Visual Designer / Creative Lead Company: TransPerfect Location: Bangalore, India Job Type: Full-time Category: Marketing & Design Operations Date Posted: January 13, 2026 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of TransPerfect's visual identity and brand system across all digital and offline touchpoints, ensuring a consistent and compelling brand narrative.
• Drive the creation of high-impact, conversion-optimized ad creatives and performance marketing campaigns, leveraging design principles to enhance user engagement and achieve marketing objectives.
• Design intuitive and engaging landing pages and web experiences by applying strong UI/UX principles to improve user action and conversion rates.
• Develop a scalable design system and component library to maintain brand consistency, streamline workflows, and increase design efficiency across the organization.
• Partner cross-functionally with marketing, product, and leadership teams to translate complex business strategies and concepts into visually compelling narratives and effective creative assets.

📝 Enhancement Note: This role combines brand design, performance marketing creative, and UI/UX, requiring a candidate who can own the complete design charter from strategy to execution, acting as an independent contributor with significant creative ownership.

📈 Primary Responsibilities

• Spearhead the creation and continuous evolution of TransPerfect's comprehensive brand identity and visual system, ensuring strict adherence and consistency across all marketing channels, digital platforms, and collateral.
• Design and produce high-impact ad creatives, social media assets, and performance marketing campaign visuals specifically optimized for conversion and lead generation.
• Develop compelling landing pages and user-centric web experiences that integrate strong UI/UX principles to drive user engagement, optimize conversion funnels, and support go-to-market strategies.
• Create a wide range of marketing collateral, including dynamic pitch decks, professional brochures, informative infographics, impactful presentations, and essential sales enablement materials.
• Collaborate closely with marketing, product management, sales, and executive leadership to effectively translate business strategies, campaign objectives, and complex concepts into compelling visual narratives and creative solutions.
• Build, maintain, and iterate on a scalable design system and a comprehensive component library to ensure brand consistency, enhance design efficiency, and facilitate rapid asset creation.
• Design engaging motion graphics and video content tailored for marketing campaigns, product demonstrations, social media platforms, and internal communications.
• Work in tandem with content creators and performance marketing specialists to ensure all visual assets are strategically aligned with campaign goals, brand guidelines, and performance benchmarks.
• Proactively experiment with emerging design formats, contemporary design trends, and innovative creative approaches to elevate brand differentiation and market presence.
• Ensure all visual assets meticulously meet established brand standards, accessibility requirements (e.g., WCAG), and critical performance benchmarks for digital and print media.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of end-to-end creative ownership, from defining brand systems to executing performance-driven marketing assets and UI/UX for digital platforms.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Fine Arts, Communication, or a related field with equivalent practical experience.

Experience: 5–7 years of progressive experience in visual design, brand design, creative direction, or similar roles within marketing, advertising, or digital-first environments.

Required Skills:

• Mastery in brand identity design, including logo development, color palette creation, and comprehensive visual system management.
• Proven expertise in performance marketing and ad creative design, with a strong understanding of conversion optimization principles.
• Demonstrated ability in landing page design, incorporating robust UI/UX best practices to enhance user engagement and drive action.
• Proficiency in multi-channel design, encompassing digital (web, social, ads), print, event collateral, and presentations.
• Advanced skills in presentation and pitch deck design, effectively communicating complex ideas and strategies.
• Experience in motion graphics and video editing for various marketing and communication purposes.
• High proficiency with industry-standard design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva.
• Experience in design system and template creation to ensure scalability and brand consistency.
• Strong capabilities in illustration and infographic creation for data visualization and content enrichment.

Preferred Skills:

• Deep understanding of B2B brand communication nuances and performance marketing principles specific to enterprise software or services.
• Extensive experience designing for web interfaces, social media platforms, product interfaces, and data-driven conversion-focused campaigns.
• Exceptional ability to translate complex business ideas and technical concepts into simple, memorable, and actionable visuals.
• Familiarity with advanced motion design tools like After Effects and Premiere Pro.
• Acute eye for typography, color theory, layout design, and establishing clear visual hierarchy.
• Excellent communication, collaboration, and interpersonal skills, with experience working with international teams and cross-functional partners.

📝 Enhancement Note: The required skills emphasize a blend of strategic brand thinking and tactical execution for performance marketing and UI/UX, with a strong emphasis on tool proficiency and cross-functional collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong track record in brand identity development and visual system management, demonstrating brand evolution and consistency.
• Case studies highlighting the design of high-impact ad creatives and performance marketing campaigns, with clear evidence of conversion rate improvements or key performance indicator (KPI) success.
• Examples of landing page and web experience designs that effectively integrate UI/UX best practices, illustrating user flow optimization and engagement strategies.
• Demonstrations of scalable design system components or template libraries, showcasing efficiency gains and brand consistency maintenance.
• Visualizations of marketing collateral, pitch decks, or sales enablement materials that effectively communicate complex information and support business objectives.

Process Documentation:

• Examples of how you've established and managed design processes, from initial concept and wireframing through to final asset delivery and iteration.
• Documentation or case studies detailing the implementation of design systems or component libraries, including their impact on workflow efficiency and brand governance.
• Evidence of collaboration with marketing and product teams, illustrating how design processes support campaign planning, product launches, and go-to-market strategies.

📝 Enhancement Note: A strong portfolio is critical, emphasizing not just aesthetic quality but also demonstrable impact on marketing performance, user engagement, and operational efficiency through design systems.

💵 Compensation & Benefits

Salary Range: For a Senior Visual Designer / Creative Lead role in Bangalore with 5-7 years of experience, the estimated salary range is ₹1,200,000 - ₹2,000,000 per annum. This estimate is based on industry benchmarks for similar roles in Bangalore, considering the experience level, the scope of responsibilities (including creative leadership and brand ownership), and the cost of living in the region.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and dependents.
• Paid time off, including vacation days, sick leave, and public holidays, with potential for additional paid time off for professional development.
• Opportunities for professional development, including access to training programs, workshops, and industry conferences.
• Contribution to retirement savings plans or provident fund as per Indian regulations.
• Potential for performance-based bonuses or incentives tied to campaign success and project delivery.
• Employee assistance programs offering confidential counseling and support services.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. Flexibility may be available, with potential for occasional work outside standard hours to meet project deadlines or collaborate with international teams in different time zones.

📝 Enhancement Note: Salary is estimated based on industry data for Bangalore. Benefits are typical for a full-time role in India, with a focus on professional growth relevant to a creative leadership position.

🎯 Team & Company Context

🏢 Company Culture

Industry: TransPerfect operates in the language, technology, and global business services industry, providing a wide range of services including translation, localization, e-discovery, and digital marketing solutions for global enterprises. This context means the design team plays a crucial role in communicating complex global solutions visually. Company Size: TransPerfect is a large enterprise with over 10,000 employees globally. This scale suggests a structured environment with established processes but also opportunities for significant impact within a dedicated marketing or creative department. Founded: Founded in 1992, TransPerfect has a long history and significant market presence, indicating a stable and established organization with deep industry expertise.

Team Structure:

• The design team likely operates within the marketing or a dedicated creative services department, potentially comprising specialists in various design disciplines.
• Reporting structure would likely be to a Marketing Director, Head of Creative, or a similar senior leadership role, with this Senior Visual Designer acting as a lead contributor or managing junior designers/tasks.
• Cross-functional collaboration is essential, involving close partnerships with marketing campaign managers, product marketing, content strategists, UI/UX researchers, and potentially sales enablement teams.

Methodology:

• Data-driven design is implied through the focus on performance marketing and conversion optimization, suggesting a reliance on analytics to inform creative decisions and measure success.
• Workflow planning and optimization strategies will be key, especially with the requirement to build and maintain a design system for efficiency and consistency.
• Automation and efficiency practices will be supported by the design system and template creation, enabling faster turnaround times for campaign assets.

Company Website: https://www.transperfect.com/

📝 Enhancement Note: The company's global reach and B2B focus in language services suggest a need for sophisticated, professional, and culturally sensitive design work that can resonate with diverse international audiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Visual Designer / Creative Lead, indicating a mid-to-senior level position. It requires significant individual contribution, strategic thinking in visual branding and marketing creative, and the ability to act as a lead. This level often involves mentoring junior designers or leading specific creative initiatives. Reporting Structure: The Senior Visual Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing. They will be expected to collaborate closely with these leaders and potentially guide other designers or freelancers on specific projects. Operations Impact: The role has a direct impact on TransPerfect's brand perception, marketing campaign effectiveness, and user engagement across digital platforms. By creating compelling visuals that drive conversions and reinforce brand identity, this role significantly contributes to revenue generation and market positioning.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like performance marketing creative, UI/UX for enterprise platforms, or advanced motion graphics and video production.
• Leadership: Progress into a Creative Director role, managing a larger team, overseeing all creative strategy, or leading a specific creative function within the organization.
• Skill Development: Opportunities to lead major brand initiatives, develop new creative strategies, and gain experience in global marketing campaigns through TransPerfect's extensive international operations.

📝 Enhancement Note: This role offers a clear path for growth from a senior individual contributor to a leadership position, with opportunities to hone skills in a global, B2B context and influence major brand and marketing initiatives.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Bangalore, indicating a traditional office-based work environment. This typically fosters strong team collaboration, spontaneous idea generation, and direct mentorship opportunities. Office Location(s): Located in Bangalore, India, a major hub for technology and business services, suggesting a dynamic and professional office setting. Workspace Context:

• The workspace is likely designed to encourage collaboration, with open-plan areas, meeting rooms, and dedicated design stations.
• Access to standard office technology, high-performance workstations, and relevant design software and hardware will be provided.
• Opportunities for direct interaction with marketing teams, product managers, and leadership will be readily available, facilitating swift feedback loops and integrated project development.

Work Schedule: A standard 40-hour work week is expected, usually Monday through Friday. While core hours will be defined, flexibility may be offered to accommodate project deadlines, international team collaborations, or personal needs, within the bounds of office presence requirements.

📝 Enhancement Note: The on-site nature of the role in a major business hub like Bangalore suggests a professional, collaborative, and resource-rich work environment conducive to a creative lead position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will conduct an initial call to assess basic qualifications, interest, and cultural fit.
• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing key projects, design process, and impact. This will likely involve a deep dive into their experience with brand identity, performance marketing, and UI/UX. Technical questions about design tools and methodologies will be asked.
• Hiring Manager Interview: A discussion with the direct manager (e.g., Head of Marketing/Creative) to evaluate strategic thinking, leadership potential, and alignment with team goals.
• Cross-Functional/Team Interview: An opportunity to meet with key stakeholders from marketing, product, or other collaborating departments to assess collaboration style and communication skills.
• Final Interview/Offer: A final discussion with senior leadership for approval, followed by an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description's emphasis on brand identity, performance marketing, and UI/UX.
• Showcase Impact: For each project, clearly articulate the problem, your role, your design process, the solution, and—critically—the measurable results (e.g., conversion rates, engagement metrics, brand consistency improvements). Use data and KPIs wherever possible.
• Highlight Process: Be prepared to walk through your design thinking, from initial research and concept development to iteration and final execution. Demonstrate your understanding of UI/UX principles and how you applied them.
• Tailor to TransPerfect: Research TransPerfect's current branding, marketing campaigns, and website. Be ready to discuss how your skills and past work can benefit their specific needs and industry.

Challenge Preparation:

• Design Challenge: Be prepared for a potential take-home design challenge or an in-interview exercise. This might involve creating ad creatives for a hypothetical campaign, designing a landing page mockup, or refining an existing brand element.
• Problem-Solving: Anticipate questions about how you would approach specific design challenges, such as improving conversion rates on a specific page, developing a new visual campaign, or standardizing brand assets across global markets.
• Communication: Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices and how they align with business objectives.

📝 Enhancement Note: The interview process emphasizes a strong portfolio demonstrating measurable impact and strategic thinking, with potential for a design challenge to assess practical skills and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX work. Proficiency in creating and managing design systems within Figma is highly valued.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of marketing collateral, brochures, and presentations.
• Canva: May be used for quicker, templated designs or for enabling less-technical stakeholders to create basic assets.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics or similar tools to understand user behavior and campaign performance, informing design decisions.
• Ability to interpret data visualizations and reporting dashboards to identify design optimization opportunities.

CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate with CRM systems or marketing automation platforms (e.g., for email campaigns, landing page builders) is beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is paramount. Experience with design systems and an understanding of how design assets function within broader marketing technology stacks are also key.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, impactful visual designs that meet and exceed expectations for brand consistency and performance.
• Data-Driven Creativity: Utilizing analytics and performance metrics to inform creative strategies and measure the success of design initiatives, ensuring a focus on results.
• Collaboration and Partnership: Working effectively with cross-functional teams, valuing diverse perspectives, and fostering strong working relationships to achieve shared goals.
• Innovation and Adaptability: Embracing new design trends, technologies, and creative approaches to keep TransPerfect's brand fresh, relevant, and differentiated in the market.
• Brand Stewardship: Acting as a guardian of TransPerfect's visual identity, ensuring all creative output aligns with brand standards and strengthens the company's reputation.

Collaboration Style:

• Cross-Functional Integration: A proactive approach to working with marketing, product, and sales teams, ensuring design is integrated early in campaign and product development cycles.
• Feedback Exchange: An open and constructive approach to giving and receiving design feedback, fostering an environment of continuous improvement and shared learning.
• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with team members and stakeholders to elevate the overall creative output of the organization.

📝 Enhancement Note: The culture likely emphasizes a blend of creative excellence, data-informed decision-making, and strong collaborative partnerships to drive business results through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Performance: Ensuring that high-impact, conversion-focused ad creatives and landing pages remain aligned with the broader brand identity and strategic messaging.
• Global Brand Application: Adapting visual communication to resonate with diverse international audiences while maintaining a unified brand voice.
• Rapid Iteration and Workflow Management: Keeping pace with fast-moving marketing campaigns and product updates, requiring efficient workflows and rapid asset creation.
• Measuring Design ROI: Quantifying the direct impact of visual design on key business metrics such as conversion rates, lead generation, and brand perception.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to gain expertise in motion graphics, video production, or advanced UI/UX design through internal or external training.
• Strategic Brand Development: Involvement in high-level brand strategy discussions and the potential to shape the future visual direction of a global enterprise.
• Cross-Functional Exposure: Gaining deeper insights into marketing strategy, product development, and sales enablement through close collaboration with these departments.
• Industry Trends: Staying abreast of the latest design tools, techniques, and marketing trends through company-supported learning initiatives and conference attendance.

📝 Enhancement Note: This role presents challenges in balancing diverse creative demands with business objectives, offering significant growth opportunities in strategic design leadership and specialized creative skill development within a global context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a visual system for a brand. What was your process, and what challenges did you overcome?" (Focus on brand identity, process, and problem-solving.)
• "How do you approach designing ad creatives for performance marketing? Can you share an example where your design significantly impacted conversion rates?" (Focus on performance marketing, data-driven design, and measurable results.)
• "Walk us through your process for designing a high-converting landing page. What key UI/UX principles do you prioritize?" (Focus on UI/UX, user-centric design, and conversion optimization.)
• "How would you ensure brand consistency across a wide range of global marketing campaigns and materials?" (Focus on brand stewardship, design systems, and scalability.)

Company & Culture Questions:

• "What do you know about TransPerfect and our services? How do you see your design skills contributing to our business objectives?" (Demonstrate research and understanding of the company's industry and goals.)
• "How do you handle constructive criticism or feedback on your designs, especially from non-design stakeholders?" (Assess collaboration and communication skills.)
• "Describe your experience working with international teams or designing for global audiences." (Highlight cross-cultural communication and adaptability.)
• "How do you stay updated on the latest design trends and technologies?" (Showcase continuous learning and professional development.)

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the challenge, your unique role and approach, the solution, and the quantifiable results.
• Metric-Driven: Emphasize the impact of your design using specific metrics (e.g., increased CTR, higher conversion rates, improved engagement, faster asset production).
• Process Visualization: Show wireframes, mood boards, or iterative design stages to illustrate your design thinking and problem-solving process.
• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most relevant aspects for this specific role.

📝 Enhancement Note: Prepare to demonstrate a strong portfolio with measurable results, articulate your design process clearly, and show how your skills align with TransPerfect's business objectives and global reach.

📌 Application Steps

To apply for this Senior Visual Designer / Creative Lead position:

• Submit your application through the provided link on the TransPerfect careers portal.
• Portfolio Customization: Curate and tailor your portfolio to prominently feature examples of brand identity design, performance marketing creatives, and UI/UX for landing pages. Quantify the impact of your work with specific metrics.
• Resume Optimization: Ensure your resume highlights your 5-7 years of relevant experience, specific design tool proficiencies (Figma, Adobe Creative Suite), and achievements in areas like brand system development and conversion optimization.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions related to brand consistency, performance marketing, and UI/UX. Be ready to discuss how your work drives business results.
• Company Research: Thoroughly research TransPerfect's services, target markets, and current marketing efforts. Understand their brand positioning and identify opportunities where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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