Senior Visual Designer, APAC

📍 Job Overview

Job Title: Senior Visual Designer, APAC
Company: OKX
Location: Singapore, Singapore
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing / Technology
Date Posted: 2025-10-14
Experience Level: 5-10 Years
Remote Status: Hybrid (with specified location options)

🚀 Role Summary

• Drive the development and execution of world-class visual design across diverse marketing and communication channels for a leading cryptocurrency exchange.
• Ensure brand consistency and excellence in visual product design, campaigns, web pages, and event materials, upholding OKX's global brand identity.
• Collaborate closely with global stakeholders and cross-functional teams to translate creative briefs into compelling visual narratives.
• Streamline production processes for creative assets, enhancing efficiency and maintaining an omnichannel approach within the marketing ecosystem.
• Mentor junior design talent, fostering a positive and innovative team culture that aligns with OKX's core principles.

📝 Enhancement Note: This role is positioned as a senior contributor within the APAC Brand Design team, requiring a blend of strong individual design execution and the ability to guide creative processes and junior team members. The emphasis on "creative operations" and "team and relationship management" suggests a need for strong organizational and interpersonal skills alongside design expertise.

📈 Primary Responsibilities

• Develop and execute creative materials from initial briefing through concepting, execution, and final production, under the guidance of the Creative Director and Design Leads.
• Take ownership of high-priority design projects, delivering senior-level design work that meets strategic objectives and brand standards.
• Maintain and evolve brand guidelines and asset requirements to ensure consistent visual representation across all touchpoints.
• Collaborate effectively with global marketing teams, including Content, Social Media, PR, Local Marketing, Product, and Digital Media, to ensure an integrated omnichannel strategy.
• Foster a positive, innovative, and collaborative team culture, supporting the professional development and mentorship of junior designers.
• Build and maintain strong working relationships with cross-functional teams and global stakeholders to ensure alignment and successful project outcomes.
• Streamline creative production workflows to enhance efficiency and timely delivery of assets.
• Contribute to the definition and evolution of brand guidelines and asset requirements.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on design execution and operational efficiency within the creative process. The inclusion of "Creative Operations" as a distinct sub-section indicates that process improvement and workflow management are as critical as the creative output itself.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a strong academic foundation in Graphic Design, Visual Communications, or a related field is implied by the role's nature and experience requirements.

Experience:

• Minimum of 5 years of experience in an in-house or agency environment as a Senior Brand or Visual Designer.
• Proven experience working with global or regional brands and/or clients, demonstrating an understanding of diverse market needs.
• Experience as a design generalist, with a proven ability to provide creative direction and support across multiple creative disciplines.

Required Skills:

• Visual Design Mastery: Exceptional skills in composition, typography, color theory, aesthetics, and visual imagery.
• Portfolio Excellence: A strong portfolio demonstrating strategic thinking, conceptualization, and visually compelling design work across various mediums.
• Design Tool Proficiency: Mastery of Figma, Adobe Illustrator, and Adobe Photoshop.
• Creative Problem-Solving: Strong ability to tackle creative challenges and develop innovative solutions.
• Brand Consistency: Proven ability to ensure design consistency and excellence across diverse deliverables and brand touchpoints.
• Cross-Functional Collaboration: Excellent skills in partnering with and supporting various global stakeholders and cross-functional teams.
• Adaptability: Ability to meet tight deadlines and thrive in a fast-paced, dynamic environment.
• Passion for Craft: A genuine passion for branding, animation, and design excellence.

Preferred Skills:

• Software Proficiency: Adobe After Effects is a plus.
• Emerging Technology: Experience in Generative AI and a strong understanding of its application in creative processes, staying current with the latest AI tools.
• Specialized Design Skills: Experience in motion design, 3D design, video production, or animation.
• Content Acumen: Copywriting experience.
• Industry Knowledge: Background in Crypto or FinTech.
• Language Skills: Mandarin speaking ability is a plus.

📝 Enhancement Note: The emphasis on "Generative AI" and "AI in creative processes" is a significant differentiator. Candidates should be prepared to showcase how they leverage AI tools to enhance their design workflow and output. The "Nice to haves" indicate areas where candidates can further differentiate themselves, particularly the FinTech/Crypto background, which suggests a need for industry familiarity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic & Conceptual Work: Demonstrate the ability to translate business objectives and user needs into strategic design solutions. Showcase the thought process behind the designs.
• Visual Excellence: Present a range of visually compelling work across different categories such as branding, social media design, event design, web pages, and product design.
• Process Documentation: Include case studies that detail the design process from briefing to execution and final production, highlighting problem-solving steps and creative iterations.
• Tool Proficiency Showcase: Implicitly demonstrate mastery of core design tools (Figma, Illustrator, Photoshop) through the quality and execution of portfolio pieces.
• AI Integration Examples: If applicable, showcase projects where Generative AI or other AI tools were used to enhance the creative process or outcome.

Process Documentation:

• Workflow Design: Candidates are expected to have experience in designing and documenting creative workflows, particularly for streamlining production processes.
• Omnichannel Strategy: Demonstrate an understanding of how to maintain brand consistency and an integrated approach across multiple marketing channels (Content, Social Media, Web, Events, etc.).
• Brand Guideline Development: Experience in defining, documenting, and evolving brand guidelines and asset requirements is highly valued.

📝 Enhancement Note: The portfolio is critical for this role. Candidates must not only present aesthetically pleasing work but also articulate the strategic thinking, process, and problem-solving involved, especially concerning cross-functional collaboration and production efficiency. The mention of AI suggests that showcasing AI-assisted workflows in the portfolio would be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: SGD 72,000 - SGD 110,000 per annum.
• Methodology: This estimate is based on industry benchmarks for Senior Visual Designers in Singapore with 5-10 years of experience, considering the tech/crypto industry and the company's global presence. It accounts for the cost of living in Singapore and the competitive nature of the FinTech sector. Actual compensation will be determined by experience, qualifications, and negotiation.

Benefits:

• Competitive total compensation package.
• Learning & Development (L&D) programs and education subsidy for professional growth.
• Various team-building programs and company events to foster camaraderie.
• Wellness and meal allowances to support employee well-being.
• Comprehensive healthcare schemes for employees and their dependents.
• Additional benefits to be discussed during the hiring process.

Working Hours:

• Standard full-time working hours are assumed to be approximately 40 hours per week, typical for a hybrid role. Flexibility may be available, but the role requires meeting tight deadlines in a fast-paced environment.

📝 Enhancement Note: The provided benefits list is comprehensive and aligns with industry standards for tech companies, particularly in supporting employee growth and well-being. The salary range is an estimation based on Singapore market data for similar senior roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency Exchange / FinTech. OKX is a major player in the global crypto market, operating a leading exchange and developing crypto wallet solutions. Company Size: While not explicitly stated, OKX is a significant global entity within the crypto space, implying a large employee base across multiple international offices. Founded: OKX was founded in 2017, positioning it as an established entity within the relatively young cryptocurrency industry.

Team Structure:

• Brand Design Team: The role is within the Brand Design team, reporting to the APAC Brand Design Lead.
• Cross-functional Collaboration: Close collaboration with various global marketing functions (Content, Social Media, PR, Local Marketing, Product, Digital Media) and other internal stakeholders.
• Creative Studio Model: Operates as a dynamic creative studio, suggesting a project-based, collaborative environment for asset creation.

Methodology:

• Data-Driven Design: While not explicitly stated, a leading tech company like OKX likely utilizes data to inform design decisions and measure impact.
• Agile & Efficient Workflows: Emphasis on streamlining production processes and meeting tight deadlines suggests an agile and efficient operational methodology.
• Omnichannel Marketing: A focus on maintaining an omnichannel approach indicates a strategy of integrated communication across all platforms.

Company Website: https://www.okx.com/

📝 Enhancement Note: OKX's core principles ("We Before Me," "Do the Right Thing," "Get Things Done") are highlighted, suggesting a culture that values teamwork, integrity, and execution. The crypto industry context is crucial, implying a fast-paced, innovative, and potentially high-pressure environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Visual Designer. This level indicates a significant level of expertise, autonomy, and potential for leadership or mentorship within the design function. Reporting Structure: Reports to the APAC Brand Design Lead, indicating a clear reporting line within the regional brand team. Operations Impact: The role has a direct impact on OKX's brand perception, marketing effectiveness, and user engagement across the APAC region through compelling visual communication. The Senior Visual Designer's work contributes to the overall success of marketing campaigns, product launches, and brand initiatives.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers and potentially take on lead roles for specific projects or campaigns.
• Skill Specialization: Deepen expertise in various creative fields such as branding, social media, event design, motion, or 3D, with potential for further specialization.
• AI & Emerging Tech: Growth in leveraging cutting-edge technologies like Generative AI within creative workflows.
• Industry Exposure: Gain in-depth experience within the dynamic cryptocurrency and FinTech sectors.
• Global Exposure: Work with a global team and contribute to a leading international brand.

📝 Enhancement Note: The "Senior" title implies a path towards lead designer roles, creative direction, or management positions within the design department. The rapid evolution of the crypto industry and design technology offers continuous learning and development opportunities.

🌐 Work Environment

Office Type: Hybrid. The role offers flexibility with options to be based in Singapore, Hong Kong, or Sydney, Australia, indicating a modern work environment that balances office collaboration with remote flexibility. Office Location(s): Singapore, Hong Kong, or Sydney, Australia. Specific office details would need to be confirmed by the company.

Workspace Context:

• Collaborative Hub: The designated office locations will likely serve as hubs for team collaboration, client meetings, and brainstorming sessions.
• Tech-Forward: As a leading crypto exchange, OKX likely provides a modern, tech-enabled workspace with access to the latest design software and hardware.
• Global Team Interaction: Regular interaction with a diverse, global team, fostering a rich exchange of ideas and perspectives.

Work Schedule:

• A standard full-time schedule is expected, with the need for flexibility to meet project deadlines and potentially accommodate cross-time zone collaborations within the APAC region and globally.

📝 Enhancement Note: The hybrid nature and multiple location options suggest a company that values work-life balance and offers flexibility. Candidates should be comfortable working across different time zones given the APAC focus and global nature of OKX.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with role requirements.
• Technical/Creative Interview: Discussion focused on design philosophy, creative process, problem-solving skills, and a deep dive into portfolio pieces. May involve a practical design exercise.
• Cross-functional/Stakeholder Interview: Meeting with potential collaborators (e.g., marketing managers, product leads) to assess communication, collaboration skills, and cultural fit.
• Management Interview: Conversation with the APAC Brand Design Lead or other senior leadership to discuss strategic alignment, career aspirations, and final fit.

Portfolio Review Tips:

• Showcase Strategic Thinking: Clearly articulate the "why" behind your designs. Explain the problem, your approach, and the strategic thinking that guided your creative decisions.
• Highlight Process & Iteration: Include case studies that detail your design journey, from initial brief to final execution. Show how you iterated and refined your concepts.
• Demonstrate Versatility: Present a diverse range of work showcasing your ability to design for different channels and purposes (branding, social, web, events, product).
• Quantify Impact: Wherever possible, include metrics or results that demonstrate the success of your designs (e.g., engagement rates, conversion improvements, brand recall).
• AI Integration: If you have experience using AI in your workflow, prepare to discuss specific examples and the benefits it brought to the project.
• Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your strongest, most relevant work.

Challenge Preparation:

• Be prepared for a practical design challenge that might involve creating a concept for a campaign, social media asset, or adapting existing branding.
• Focus on demonstrating your understanding of OKX's brand, the crypto industry, and your ability to apply design principles effectively under time constraints.
• Practice articulating your design decisions clearly and confidently, explaining your choices regarding typography, color, imagery, and layout.

📝 Enhancement Note: The emphasis on a "strong portfolio that demonstrates your strategic, conceptual, and design skills" means candidates need to prepare a narrative around their work, not just present visuals. The mention of AI experience suggests a potential challenge component related to AI-assisted design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design elements.
• Adobe Illustrator: Critical for vector graphics, logos, and detailed illustrations.
• Adobe Photoshop: Key for image manipulation, digital painting, and asset creation for various platforms.
• Adobe After Effects (Plus): Highly desirable for motion graphics, animations, and video content development.

Analytics & Reporting: While not explicitly mentioned for this role, a general understanding of how design impacts key performance indicators (KPIs) like engagement rates, click-through rates, and brand recall is beneficial. Familiarity with analytics platforms might be an indirect requirement for understanding campaign performance.

CRM & Automation: Not directly applicable to a visual design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be beneficial for context.

📝 Enhancement Note: The core tools listed are industry-standard for visual designers. The explicit mention of Figma, Illustrator, and Photoshop indicates these are non-negotiable. After Effects is a significant plus for roles involving motion and animation.

👥 Team Culture & Values

Operations Values:

• We Before Me: Emphasizes teamwork, collaboration, and prioritizing the collective goals of the team and company over individual achievements.
• Do the Right Thing: Highlights integrity, ethical conduct, and making sound, responsible decisions, crucial in the regulated crypto space.
• Get Things Done: Focuses on proactivity, efficiency, execution, and a results-oriented mindset, essential for meeting deadlines and driving projects forward.
• Innovation & Creativity: As a creative role in a forward-thinking industry, a culture that fosters innovation and creative exploration is implied.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working effectively with diverse teams across marketing, product, and potentially other departments.
• Feedback-Driven: A culture that likely encourages constructive feedback to refine creative output and processes.
• Global Perspective: Collaboration with team members and stakeholders across different regions, requiring cultural sensitivity and adaptability.

📝 Enhancement Note: The company's stated core principles provide a strong foundation for understanding the expected team culture. Candidates should be ready to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The cryptocurrency industry is known for its rapid evolution and high-pressure situations, requiring designers to adapt quickly.
• Brand Consistency Across Diverse Channels: Maintaining a unified brand identity across a wide array of digital and physical touchpoints can be complex.
• Balancing Creative Vision with Business Objectives: Effectively translating marketing goals and user needs into compelling visual designs that also serve business objectives.
• Leveraging Emerging Technologies: Staying ahead of the curve with AI and other new design tools and integrating them effectively into workflows.
• Cross-Cultural Communication: Working with a global team and stakeholders across different regions requires strong communication and cultural awareness.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specialized design areas (motion, 3D, AI) through L&D programs and education subsidies.
• Industry Knowledge: Gaining deep insights into the crypto and FinTech sectors through hands-on experience.
• Mentorship: Learning from senior designers and leadership within OKX.
• Exposure to Global Best Practices: Understanding and implementing design strategies used by a leading international brand.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic industries. OKX's commitment to L&D indicates a supportive environment for professionals looking to grow their skills and careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a tight deadline with maintaining high creative quality. How did you approach it?" (Focus on time management, prioritization, and quality assurance.)
• "How do you ensure brand consistency across multiple marketing channels and deliverables?" (Discuss brand guidelines, asset management, and collaboration.)
• "Walk us through a complex design project from your portfolio. What was the challenge, your role, your process, and the outcome?" (Prepare a detailed narrative for 1-2 key projects.)
• "How have you used Generative AI or other AI tools in your design process? What were the benefits and challenges?" (Be ready to discuss specific tools and results.)

Company & Culture Questions:

• "What interests you about OKX and the cryptocurrency industry?" (Research OKX's mission, products, and recent news. Show genuine interest.)
• "How do you embody OKX's core principles: 'We Before Me,' 'Do the Right Thing,' and 'Get Things Done' in your work?" (Prepare specific examples.)
• "How do you approach collaboration with non-designers or stakeholders with different priorities?" (Highlight communication and negotiation skills.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project. Clearly define the problem, your solution, your process, and the impact.
• Visual Clarity: Ensure your visuals are high-resolution and easy to understand. Use annotations or brief descriptions to guide the viewer.
• Focus on Relevance: Prioritize projects that best demonstrate the skills and experience required for this Senior Visual Designer role.
• Technical Proficiency: Be ready to discuss your toolset and how you leverage them effectively.
• AI Showcase: If applicable, dedicate a segment to your AI-assisted work, explaining the tools and methodology used.

📝 Enhancement Note: Candidates should prepare to speak extensively about their portfolio, demonstrating not just artistic skill but also strategic thinking, problem-solving capabilities, and an understanding of business objectives within the context of the cryptocurrency industry.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application via the provided link on Greenhouse.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strategic thinking, cross-channel design execution, and ideally, experience with AI tools in creative processes.
• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in required design tools (Figma, Illustrator, Photoshop), and any relevant experience in FinTech/Crypto or with Generative AI. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, problem-solving approaches, and how you embody OKX's core values. Be ready to discuss specific portfolio pieces in detail.
• Research OKX: Familiarize yourself with OKX's brand, products, and recent developments in the cryptocurrency market. Understand their target audience and competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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