Senior Visual Designer, APAC

📍 Job Overview

Job Title: Senior Visual Designer, APAC
Company: OKX
Location: Sydney, New South Wales, Australia
Job Type: Full-Time
Category: Brand & Visual Design Operations
Date Posted: October 14, 2025
Experience Level: 5+ Years
Remote Status: Hybrid

🚀 Role Summary

• Drive visual design excellence for OKX's cryptocurrency exchange platform across a multitude of channels including YouTube, social media, web, and digital marketing campaigns.
• Develop and execute creative materials from initial concept through to final production, ensuring brand consistency and high-quality design output for APAC markets.
• Collaborate closely with global stakeholders and cross-functional teams to translate business objectives into compelling visual narratives.
• Contribute to the evolution of brand guidelines and asset management, streamlining creative production processes for enhanced efficiency.
• Mentor junior design talent, fostering a positive and innovative team culture within the Brand Design department.

📝 Enhancement Note: This role is positioned within a "creative studio" environment, suggesting a focus on high-volume, campaign-driven design output rather than deep product design integration. The emphasis on "creative operations" and "streamlining production processes" indicates a need for efficiency and process improvement within the design workflow, a key aspect of operations roles.

📈 Primary Responsibilities

• Develop and execute creative materials from briefing through concepting, execution, and production, with guidance from the Creative Director and Design Leads.
• Take ownership of higher priority projects, delivering senior designer-level work that meets strategic objectives and brand standards.
• Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, marketing campaigns, web pages, and event collateral.
• Act as a strong cross-functional partner, collaborating effectively with global stakeholders to align on design strategy and execution.
• Streamline creative production processes to enhance efficiency and ensure timely delivery of assets across Omni-channel marketing efforts (Content, Social Media, PR, Local Marketing, Product, and Digital Media).
• Help define and evolve brand guidelines and asset requirements to maintain brand integrity and facilitate efficient asset utilization.
• Foster a positive and innovative team culture, supporting team development and mentorship initiatives.
• Build and maintain strong relationships with cross-functional teams to ensure seamless integration of design efforts.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and team leadership, common for senior roles. The "Creative Operations" sub-section specifically calls out process optimization and cross-channel consistency, aligning with operational efficiency goals within a creative department.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Visual Designer role. Experience: 5+ years of experience in an in-house and/or agency role as a Senior Brand or Visual Designer, working for global or regional brands and/or clients.

Required Skills:

• Proven experience as a design generalist, providing creative direction and support across diverse creative fields such as branding, social media design, event design, motion design, and 3D design.
• A strong portfolio demonstrating strategic thinking, conceptualization skills, and visually compelling design execution across various platforms.
• Mastery of design tools including Figma, Adobe Illustrator, and Adobe Photoshop.
• Strong creative problem-solving skills with the ability to approach challenges from multiple angles.
• Excellent understanding of composition, typography, color theory, aesthetics, and visual imagery principles.
• Ability to thrive in a fast-paced environment and consistently meet tight deadlines.
• Demonstrated passion for craft, branding, animation, and design.

Preferred Skills:

• Experience with Adobe After Effects.
• Experience in Generative AI tools and their application in creative processes.
• Proficiency in staying updated with the latest design tools and AI technologies.
• Experience in video production and/or motion graphics.
• 3D design capabilities.
• Copywriting experience.
• Background in the crypto or FinTech industry.
• Mandarin speaking ability.

📝 Enhancement Note: The emphasis on a "strong portfolio" is critical for visual roles. For operations-focused roles, the portfolio should not only showcase aesthetic skills but also demonstrate process improvement, efficiency gains, and strategic thinking in design execution. The inclusion of AI and specific software mastery points to the need for technical proficiency and adaptability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating strategic thinking, conceptual development, and execution across digital and print media.
• Include case studies that highlight your role in the creative process, from initial brief to final delivery, emphasizing problem-solving and design rationale.
• Present visually compelling examples of branding, social media campaigns, event design, and any other relevant deliverables.
• Clearly articulate your contributions to projects, especially in collaborative settings or when mentoring junior designers.
• Demonstrate mastery of key design tools (Figma, Illustrator, Photoshop) through project examples.

Process Documentation:

• Highlight examples of how you have streamlined production processes for efficiency in previous roles.
• Showcase your understanding of Omni-channel marketing approaches and how design integrates across different platforms.
• Provide examples of how you have contributed to defining or evolving brand guidelines and asset requirements.
• Illustrate your ability to manage projects from briefing through to production, demonstrating organizational and project management skills.

📝 Enhancement Note: For a Senior Visual Designer role with "Creative Operations" responsibilities, the portfolio should ideally include examples of process optimization, workflow improvements, and efficient asset management. Demonstrating how design initiatives contributed to broader marketing or business objectives will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Senior Visual Designer in Sydney, Australia, with 5+ years of experience, a competitive salary range would typically fall between AUD $100,000 to $140,000 per annum, depending on the candidate's specific experience, portfolio, and the overall compensation structure of OKX.

Benefits:

• Competitive total compensation package.
• Learning & Development (L&D) programs and education subsidy for professional growth.
• Various team-building programs and company events to foster camaraderie.
• Wellness and meal allowances to support employee well-being.
• Comprehensive healthcare schemes for employees and their dependents.
• Opportunities to learn more about the role and company during the hiring process.

Working Hours: A standard full-time role typically involves 40 hours per week. While the role is hybrid, specific days in the office will be determined by team and company policy.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for similar roles in Sydney, Australia, considering the experience level and the FinTech/crypto sector's competitive compensation trends. The benefits listed are directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency Exchange / FinTech. OKX operates in the rapidly evolving and highly dynamic cryptocurrency and blockchain technology sector, providing a leading global platform for crypto trading and access to decentralized applications. Company Size: OKX is a significant player in the global crypto market, implying a large, international organization with a substantial employee base across multiple offices. This size suggests opportunities for cross-functional collaboration and exposure to diverse teams and projects. Founded: While the founding date isn't explicitly stated, OKX has established itself as a prominent exchange, indicating a mature company with a developed operational structure and a forward-thinking approach to the digital asset landscape.

Team Structure:

• The role is within the Brand Design team, specifically serving as a Senior Visual Designer.
• Reporting to the APAC Brand Design Lead, indicating a regional focus within a global structure.
• Collaboration will be essential with various global stakeholders, including marketing teams (Content, Social Media, PR, Local Marketing, Product, Digital Media).

Methodology:

• Emphasis on developing creative materials from briefing through to production, suggesting a structured creative workflow.
• Focus on "Creative Operations" implies a commitment to optimizing design processes for efficiency.
• The company values "We Before Me," "Do the Right Thing," and "Get Things Done," which are likely to influence how teams collaborate and execute projects.

Company Website: https://www.okx.com/

📝 Enhancement Note: The company's core principles ("We Before Me," "Do the Right Thing," "Get Things Done") are crucial for understanding the expected work ethic and team dynamics. The FinTech/Crypto industry context means a fast-paced, innovative, and often demanding environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, indicating a level of expertise and responsibility beyond mid-level positions. It involves not only individual design execution but also creative leadership, mentorship, and contributing to operational improvements within the creative function. Reporting Structure: The role reports to the APAC Brand Design Lead, suggesting a clear hierarchy within the regional design team. Collaboration with global teams is also specified, implying a matrixed reporting or strong cross-functional alignment structure. Operations Impact: As a Senior Visual Designer, the individual's work will directly influence OKX's brand perception, marketing effectiveness, and user engagement across the APAC region. High-quality, consistent visuals are critical for building trust and driving adoption in the competitive crypto market. The role's contribution to "creative operations" also impacts the efficiency and scalability of the entire creative output.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific creative fields like motion design, 3D, or AI-driven design, given the "nice to haves."
• Leadership: Opportunities to mentor junior designers and potentially lead smaller creative projects or initiatives, paving the way for future Design Lead roles.
• Strategic Input: Contribute to the evolution of brand strategy and guidelines, influencing the visual direction of OKX in the APAC region.
• Industry Exposure: Gain deep experience within the rapidly growing FinTech and cryptocurrency sector, a high-demand industry.

📝 Enhancement Note: The "Senior" title implies a path towards leadership, either through managing teams or becoming a subject matter expert. The emphasis on "creative operations" suggests a potential growth path into design operations management or strategic creative process improvement.

🌐 Work Environment

Office Type: Hybrid work arrangement, meaning a blend of in-office and remote work. This allows for flexibility while maintaining in-person collaboration and team cohesion. Office Location(s): Flexible within Singapore, Hong Kong, or Sydney, Australia. This provides candidates with location choice within the APAC region, catering to diverse talent pools.

Workspace Context:

• The role is part of a "dynamic creative studio," suggesting a collaborative and energetic environment.
• Expectation of strong cross-functional collaboration with global teams, requiring effective communication tools and practices.
• Access to industry-standard design tools (Figma, Illustrator, Photoshop) and potentially newer technologies like Generative AI.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected. While hybrid, the need to meet tight deadlines in a fast-paced environment may require flexibility in working hours during peak periods.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for work-life balance, but the fast-paced industry and demanding deadlines will require proactive time management and potential overtime during critical campaign periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role requirements.
• Creative Assessment: Likely a design challenge or portfolio review session to evaluate strategic thinking, conceptualization, technical skills, and problem-solving abilities. Be prepared to discuss your design process and rationale.
• Stakeholder Interviews: Meetings with the APAC Brand Design Lead, Creative Director, and potentially other cross-functional stakeholders to assess cultural fit, collaboration style, and strategic understanding.
• Final Round: May involve a discussion with senior leadership to confirm fit and discuss overall contribution to the team and company objectives.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level experience, strategic thinking, and versatility across different design disciplines (branding, social, web, events).
• Highlight Process: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the impact (where measurable).
• Emphasize Operations: Include examples of how you've improved design workflows, streamlined production, or contributed to brand guideline efficiency. Quantify improvements if possible.
• Tool Proficiency: Clearly demonstrate your mastery of Figma, Illustrator, and Photoshop. If you have AI experience, showcase its application.
• Storytelling: Present your work with a narrative that highlights your problem-solving approach and ability to translate business objectives into effective visual communication.

Challenge Preparation:

• Understand the Brand: Research OKX's current branding, marketing campaigns, and target audience.
• Anticipate Design Tasks: Be prepared for tasks that might involve creating social media assets, conceptualizing a campaign visual, or refining existing designs.
• Focus on Strategy: Demonstrate how your design choices align with business goals and target audience needs.
• Showcase AI Integration: If AI is a plus, be ready to discuss how you would leverage it for efficiency or creative exploration.

📝 Enhancement Note: The portfolio review is paramount. For this role, it should go beyond just aesthetics to demonstrate design operations acumen – process improvements, efficiency, and strategic application of design principles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect to use it extensively for creating and iterating on designs.
• Adobe Illustrator: Standard for vector graphics, logo design, and illustrations. Crucial for brand assets and detailed artwork.
• Adobe Photoshop: Primary tool for image manipulation, photo editing, and creating raster-based graphics for various digital platforms.

Analytics & Reporting: While not explicitly listed as a primary requirement for the designer, understanding how design impacts metrics (e.g., engagement rates on social media, conversion rates on web pages) is beneficial. Familiarity with analytics dashboards might be an advantage for understanding campaign performance.

CRM & Automation: Not directly applicable to this design role, but understanding how visual assets are deployed through marketing automation platforms or CRM systems could be a plus.

Emerging Technologies:

• Generative AI Tools: Experience with AI in creative processes is a significant bonus, indicating a forward-thinking approach to design and potential for increased efficiency or novel creative outputs.

📝 Enhancement Note: Proficiency in Figma, Illustrator, and Photoshop is non-negotiable. The emphasis on Generative AI suggests OKX is exploring innovative design workflows and seeking candidates who are adaptable to new technologies.

👥 Team Culture & Values

Operations Values:

• We Before Me: Prioritizing collective goals and team success over individual accolades, fostering a collaborative environment.
• Do the Right Thing: Upholding ethical standards, integrity, and making responsible decisions, particularly important in the FinTech/crypto space.
• Get Things Done: A strong bias for action, execution, and delivering results efficiently, crucial for a fast-paced company.
• Efficiency & Optimization: Implied through the "Creative Operations" focus, valuing streamlined processes and effective resource utilization.
• Data-Driven Design: While not explicit, the context of a digital platform suggests design decisions should be informed by user behavior and campaign performance data.

Collaboration Style:

• Cross-functional Partnership: Expect close collaboration with marketing, product, and possibly other departments on a global scale.
• Mentorship & Support: A culture that encourages supporting and developing junior team members.
• Feedback Exchange: A willingness to give and receive constructive feedback to drive continuous improvement in design quality and process.
• Agile & Iterative: Given the fast-paced industry, a flexible and iterative approach to design and project management is likely valued.

📝 Enhancement Note: The company's core principles are a direct indicator of the desired team culture. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of the Crypto Market: The cryptocurrency industry is highly volatile and fast-moving, requiring designers to adapt quickly to new trends, product updates, and market shifts.
• Global Brand Consistency: Maintaining a cohesive brand identity across diverse APAC markets while also aligning with global brand standards can be complex.
• Balancing Creativity and Operations: Effectively merging creative vision with operational efficiency to deliver high-quality work under tight deadlines.
• Adoption of New Technologies: Staying ahead of the curve with emerging technologies like Generative AI and integrating them effectively into design workflows.

Learning & Development Opportunities:

• Deep Dive into FinTech/Crypto: Gain specialized knowledge and design experience within the dynamic FinTech and cryptocurrency sector.
• AI in Design: Opportunity to become proficient in using Generative AI tools for creative ideation and production.
• Mentorship & Leadership: Develop leadership skills through mentoring junior designers and potentially leading creative initiatives.
• Global Exposure: Work with a diverse, international team and contribute to a leading global brand in the digital asset space.
• Skill Expansion: Potential to broaden design expertise into areas like motion graphics, 3D, or video, as indicated by the "nice to have" skills.

📝 Enhancement Note: Understanding these challenges and growth areas will help candidates frame their experience and aspirations during interviews, showing preparedness and a proactive approach to career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with tight production deadlines. How did you manage it?" (Focus on process, prioritization, and communication.)
• "How would you ensure brand consistency across multiple digital channels for a fast-paced campaign in the APAC region for OKX?" (Highlight your understanding of Omni-channel strategy and brand guidelines.)
• "Walk us through a project where you improved a design process or workflow. What was the outcome?" (Demonstrate your "Creative Operations" thinking and impact.)
• "How do you stay updated with the latest design trends and technologies, particularly in areas like AI?" (Showcase your proactive learning and adaptability.)

Company & Culture Questions:

• "How do OKX's core principles – 'We Before Me,' 'Do the Right Thing,' 'Get Things Done' – resonate with your work style?" (Connect your experience to these values.)
• "Describe your experience mentoring junior designers or collaborating with cross-functional teams. What was your approach?" (Highlight your teamwork and leadership potential.)
• "What excites you about the cryptocurrency industry and OKX specifically?" (Show genuine interest and research.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project relevance or by showcasing a range of skills. Start with your strongest, most relevant projects.
• Narrative: For each case study, clearly explain the problem, your role, your process, the solution, and the results. Quantify impact wherever possible (e.g., "increased engagement by X%", "reduced production time by Y%").
• Operations Focus: Specifically call out any instances where you improved processes, streamlined workflows, or contributed to efficiency gains.
• Tool Demonstration: Be ready to discuss your proficiency with Figma, Illustrator, Photoshop, and any AI tools you've used.
• Conciseness: Be mindful of time during presentations and focus on the most impactful aspects of your work.

📝 Enhancement Note: Prepare specific examples that align with the "Creative Operations" aspect of the role. Showcasing how you've optimized processes and delivered efficiently will be a key differentiator.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on the greenhouse job board.
• Tailor Your Resume: Highlight your 5+ years of experience as a Senior Brand or Visual Designer, emphasizing your work with global brands, your proficiency in Figma, Illustrator, and Photoshop, and any experience with AI or FinTech. Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio prominently features diverse projects, strong visual execution, strategic thinking, and specifically, examples of process improvement or creative operations contributions. Prepare to walk through 2-3 key projects in detail.
• Research OKX: Understand OKX's brand, its position in the crypto market, its competitors, and its core values. Be ready to articulate why you are a good fit for their culture and mission.
• Prepare for Design Challenges: Anticipate potential design exercises that assess your creative problem-solving, execution speed, and ability to align with brand guidelines. Practice articulating your design decisions clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding salary expectations and specific interview processes, should be verified directly with OKX during the application and interview stages.