Senior Visual Designer, APAC

📍 Job Overview

Job Title: Senior Visual Designer, APAC
Company: OKX
Location: Hong Kong, Hong Kong SAR (with flexibility for Singapore or Sydney, Australia)
Job Type: Full-Time
Category: Creative & Media / Art & Design / Technology
Date Posted: 2025-10-14
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of world-class design for a leading cryptocurrency exchange platform, from concept to production.
• Ensure visual consistency and excellence across diverse brand touchpoints, including digital marketing, social media, web, and campaigns.
• Act as a key cross-functional partner, collaborating with global stakeholders to deliver impactful creative solutions.
• Streamline production processes, optimize workflow efficiency, and contribute to the evolution of brand guidelines.
• Foster a positive and innovative team culture through mentorship and support for junior designers.

📝 Enhancement Note: This role is positioned within a "dynamic creative studio" and a "Brand Design team," indicating a focus on brand integrity and visual storytelling. The emphasis on "senior designer level work" and "mentoring junior teammates" suggests a lead or senior individual contributor capacity with leadership potential. The hybrid work arrangement and specified location options (Singapore, Hong Kong, Sydney) point to a regional role requiring strong autonomy and communication skills.

📈 Primary Responsibilities

• Conceptualize, develop, and execute creative materials from briefing through to final production, under the guidance of creative directors and design leads.
• Take ownership of high-priority projects, delivering senior-level design work that meets strategic objectives and brand standards.
• Maintain design consistency and elevate aesthetic quality across a wide range of deliverables, including visual product design, marketing campaigns, web pages, and event collateral.
• Serve as an effective cross-functional partner, collaborating closely with global stakeholders from various departments (Content, Social Media, PR, Local Marketing, Product, Digital Media) to ensure an Omni-channel approach.
• Streamline creative production processes to enhance efficiency and accelerate delivery timelines.
• Contribute to the definition and evolution of brand guidelines, asset requirements, and design systems.
• Foster a positive, innovative, and collaborative team culture, actively supporting the development and mentorship of junior designers.
• Build and maintain strong, productive relationships with cross-functional teams across the organization.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic creative operations. The expectation to "streamline production processes" and "maintain an Omni-channel approach" indicates a need for proactive process improvement and integrated marketing communication understanding, crucial for GTM and operations alignment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Visual Designer role. Experience: 5+ years of experience in an in-house and/or agency role as a Senior Brand or Visual Designer, with a proven track record of working for global or regional brands.

Required Skills:

• Demonstrated expertise as a design generalist, with the ability to provide creative direction and support across diverse creative fields including branding, social media design, event design, and digital marketing collateral.
• Mastery of industry-standard design tools: Figma, Adobe Illustrator, and Adobe Photoshop.
• Strong proficiency in visual design principles, including composition, typography, color theory, aesthetics, and imagery.
• Excellent creative problem-solving skills, with the ability to translate complex briefs into compelling visual solutions.
• Proven ability to manage multiple projects simultaneously, meet tight deadlines, and thrive in a fast-paced, dynamic environment.
• A strong portfolio that strategically showcases conceptual thinking, design execution, and visual storytelling capabilities.

Preferred Skills:

• Experience with Adobe After Effects for motion graphics.
• Experience in Generative AI tools and applications within creative processes.
• Familiarity with 3D design principles and software.
• Experience in video production or motion design.
• Copywriting experience or strong collaboration with copywriters.
• Background or interest in the Crypto or FinTech industry.
• Mandarin speaking ability is a plus.

📝 Enhancement Note: The emphasis on "Generative AI" and "staying on track with the latest tools" suggests OKX is at the forefront of adopting new technologies in creative production, a key consideration for candidates interested in innovation. The "Nice to haves" provide clear pathways for candidates to differentiate themselves and demonstrate broader skill sets relevant to a modern creative team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is mandatory, demonstrating strategic thinking, conceptual development, and sophisticated visual design execution across various platforms.
• Showcase a range of projects that highlight expertise in branding, digital marketing, social media, web design, and campaign development.
• Include case studies that detail the design process from brief to final output, illustrating problem-solving approaches and design rationale.
• Quantify impact where possible, demonstrating how design solutions contributed to business objectives or user engagement.

Process Documentation:

• While not explicitly requested, candidates should be prepared to discuss their personal workflow and process for managing design projects from initiation to completion, including client/stakeholder feedback loops.
• Familiarity with project management tools or methodologies that facilitate efficient creative production and collaboration.
• Ability to articulate how design processes can be streamlined for greater efficiency and effectiveness.

📝 Enhancement Note: The requirement for a "strong portfolio that demonstrates your strategic, conceptual, and design skills through visually-compelling work" is paramount. For a senior role, this portfolio should not just showcase aesthetics but also the strategic thinking behind the designs and their impact. Candidates should be ready to walk through specific examples, explaining their role, the challenges, the solutions, and the outcomes.

💵 Compensation & Benefits

Salary Range: For a Senior Visual Designer in Hong Kong, Singapore, or Sydney with 5-10 years of experience in a competitive tech/crypto industry, the estimated annual salary range would be:

• Hong Kong: HKD 550,000 - HKD 900,000
• Singapore: SGD 80,000 - SGD 140,000
• Sydney: AUD 90,000 - AUD 150,000

Benefits:

• Competitive total compensation package, reflecting the senior level and industry.
• Learning & Development (L&D) programs and education subsidies to support professional growth.
• Various team-building programs and company events to foster camaraderie and engagement.
• Wellness and meal allowances to support employee well-being.
• Comprehensive healthcare schemes for employees and dependents, ensuring robust health coverage.
• Opportunities for professional development and exposure to cutting-edge creative technologies.

Working Hours: While not specified, a standard full-time role in these regions typically entails around 40 hours per week, with potential for flexibility given the hybrid arrangement and the demands of project-based creative work.

📝 Enhancement Note: Salary ranges are estimates based on market data for Senior Visual Designers in the specified APAC regions within the tech/crypto sector, considering the experience level requested. These figures are for benchmarking purposes and actual compensation may vary based on individual experience, specific qualifications, and the final negotiation. The benefits listed are directly from the job description and are standard for competitive roles in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency Exchange, FinTech, Blockchain Technology. OKX is a global leader in the crypto space, known for its exchange platform and OKX Wallet, providing access to trading and decentralized applications. Company Size: OKX is a large, established global organization within the rapidly evolving crypto industry. Its size suggests a structured environment with opportunities for impact and career progression, while also implying a need for agility and adaptability. Founded: The founding date of OKX is not provided, but its position as a "leading crypto exchange" indicates a significant history and presence in the market.

Team Structure:

• The role is within the Brand Design team, specifically contributing to a "dynamic creative studio."
• Reporting to the APAC Brand Design Lead, suggesting a regional structure with potential for collaboration with global design teams.
• The need for "excellent cross-functional partner[ship]" and building "strong relationships with cross-functional teams" indicates a highly collaborative environment involving marketing, product, and potentially other departments.

Methodology:

• Emphasis on delivering "world class design," "design consistency and excellence," and an "Omni-channel approach" suggests a structured, brand-focused methodology.
• The mention of "creative operations" and "streamlining production processes" points to a focus on efficiency and operational excellence within the creative workflow.
• A strong emphasis on "strategy," "conceptualization," and "problem-solving" indicates that design is viewed as a strategic function, not merely execution.

Company Website: https://www.okx.com/

📝 Enhancement Note: OKX's core principles ("We Before Me," "Do the Right Thing," and "Get Things Done") are crucial for understanding the company culture. These values suggest an emphasis on teamwork, integrity, and execution, which should be reflected in how candidates present themselves and their work. The crypto industry context implies a fast-paced, innovative, and often high-pressure environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, placing it at an experienced professional level within the creative function. It involves not only individual contribution but also the potential to mentor junior team members and influence design strategy and process. Reporting Structure: The role reports to the APAC Brand Design Lead, indicating a clear line of management and support within the regional design team. This structure allows for focused guidance and career development within the APAC market. Operations Impact: The Senior Visual Designer's impact is critical to OKX's brand perception and market presence across APAC. By creating compelling visual assets for various channels, they directly influence customer engagement, brand recognition, and ultimately, the effectiveness of marketing and GTM initiatives. Strong design is essential for a consumer-facing tech platform like a crypto exchange.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas (e.g., motion graphics, 3D, AI-driven design) and expand knowledge in emerging creative technologies.
• Leadership Development: Potential to take on more significant project leadership, mentor junior designers, and contribute to strategic design initiatives, paving a path towards Design Lead or Art Director roles.
• Industry Exposure: Gaining in-depth experience within the fast-paced and innovative cryptocurrency and FinTech sectors, a high-demand field.
• Global Collaboration: Working with international teams provides exposure to diverse perspectives and global brand strategies, enhancing professional development.

📝 Enhancement Note: While this role is in Visual Design, its "operations" aspect lies in the efficient and strategic creation of visual assets that support broader GTM and marketing operations. The growth path likely involves mastering more complex creative challenges, leading design initiatives, and potentially moving into management or specialized creative roles.

🌐 Work Environment

Office Type: The job is listed as "Hybrid," indicating a blend of remote work and in-office presence. This suggests a flexible work model where employees are expected to be present for key meetings, collaborative sessions, and team-building activities. Office Location(s): The role can be based in Singapore, Hong Kong, or Sydney, Australia. This provides flexibility for candidates within these regions and points to OKX having significant operational hubs in these key APAC cities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a dynamic workspace designed for both focused individual work and team interaction.
• Tools & Technology: Expect access to industry-standard design software and potentially advanced creative technologies, including AI tools, as highlighted in the requirements.
• Team Interaction: Opportunities for regular interaction with the APAC Brand Design Lead, junior designers, and various global stakeholders, fostering a connected and communicative work environment.

Work Schedule: A standard full-time schedule is implied, likely around 40 hours per week. The hybrid nature may offer some flexibility in daily work hours, but project deadlines and team collaboration needs will dictate overall availability.

📝 Enhancement Note: The hybrid nature of this role is crucial for operations professionals to consider. It implies a need for strong self-management skills, excellent digital communication, and the ability to maintain productivity and collaboration regardless of physical location. The choice of location (Singapore, Hong Kong, Sydney) might also influence daily working hours due to time zone differences with other global teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, strategic thinking, and the impact of their work on specific projects. Be prepared to articulate your role, challenges, solutions, and outcomes.
• Skills Assessment: Potential practical design exercises or case studies to evaluate your creative problem-solving skills, design execution, and proficiency with design tools (e.g., Figma, Adobe Suite).
• Cross-Functional Interviews: Discussions with the APAC Brand Design Lead and potentially other stakeholders (e.g., marketing managers, product leads) to assess your collaboration style, communication skills, and cultural fit within OKX's principles.
• Final Round: Discussions may involve senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work that showcases your senior-level capabilities in branding, digital marketing, and campaign design for global audiences.
• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the design challenges, your creative solutions, and the measurable results or impact. Use the STAR method (Situation, Task, Action, Result) if applicable.
• Highlight AI Proficiency: If you have experience with Generative AI, showcase specific examples of how you've leveraged these tools to enhance your creative output or streamline processes.
• Demonstrate Process: Explain your workflow, from concept to final asset, emphasizing your problem-solving approach and how you ensure design consistency.
• Tailor to OKX: Research OKX's current brand aesthetic and recent campaigns. If possible, subtly align your portfolio presentation with their visual language and industry context.

Challenge Preparation:

• Be ready for design challenges that may require you to conceptualize and mock up creative assets based on a given brief, simulating real-world tasks.
• Practice articulating your design decisions clearly and concisely under time pressure.
• Prepare to discuss how you would ensure brand consistency across multiple touchpoints for a campaign.

📝 Enhancement Note: The emphasis on a "strong portfolio that demonstrates your strategic, conceptual, and design skills" implies that the interview process will heavily scrutinize this aspect. Candidates should prepare to defend their design choices, explain their strategic rationale, and demonstrate how their work aligns with business objectives. The inclusion of AI experience as a "huge bonus" suggests that candidates who can showcase this will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and component-based design systems. Proficiency is a must.
• Adobe Illustrator: Crucial for vector graphics, logo design, illustrations, and icon creation.
• Adobe Photoshop: Essential for image manipulation, photo editing, digital painting, and creating detailed visual assets.
• Adobe After Effects (Plus): Highly desirable for creating motion graphics, animations, and video content.

Analytics & Reporting: While not directly a designer's tool, an understanding of how to interpret analytics and reporting related to campaign performance (e.g., engagement rates, conversion metrics) can inform design decisions. Familiarity with tools that visualize this data (e.g., Google Analytics, Tableau, Looker) would be beneficial.

CRM & Automation: Not directly applicable to the core responsibilities of a visual designer, but awareness of marketing automation platforms and CRM systems might be helpful for understanding campaign execution and asset deployment.

📝 Enhancement Note: The explicit mention of Figma, Illustrator, and Photoshop as required tools, with After Effects as a plus, defines the core technical requirements. The "Generative AI" and "AI in creative processes" mentions indicate a forward-thinking approach to technology adoption, suggesting that familiarity or experience with AI-powered design tools (e.g., Midjourney, DALL-E, Stable Diffusion for ideation) would be a significant differentiator.

👥 Team Culture & Values

Operations Values:

• We Before Me: Demonstrates a commitment to collaboration and prioritizing team and company success over individual recognition. This translates to being a supportive team member and contributing to collective goals.
• Do the Right Thing: Emphasizes integrity, ethical conduct, and making responsible decisions. In design, this means adhering to brand guidelines, ethical design practices, and delivering honest representation.
• Get Things Done: Highlights a proactive, results-oriented approach. For a designer, this means efficient execution, meeting deadlines, and delivering high-quality work consistently.
• Data-Driven Approach: While not explicitly stated as a core value, the need to understand campaign performance and contribute to marketing effectiveness implies a data-informed perspective in design choices.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with various global teams, requiring strong communication, active listening, and the ability to translate diverse needs into cohesive visual concepts.
• Process Improvement Focused: A willingness to streamline production processes and contribute to evolving brand guidelines suggests an openness to feedback and a proactive approach to optimizing workflows.
• Mentorship and Support: Fostering a positive team culture implies a collaborative approach that includes sharing knowledge, providing constructive feedback, and supporting the growth of colleagues.

📝 Enhancement Note: Understanding and aligning with OKX's core values ("We Before Me," "Do the Right Thing," "Get Things Done") is critical for cultural fit. Candidates should be prepared to discuss how their past work and collaborative experiences reflect these principles, especially in the context of delivering design solutions that support broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring all visual output is innovative and engaging while strictly adhering to OKX's brand guidelines across diverse APAC markets.
• Fast-Paced Environment & Tight Deadlines: The crypto industry is known for its speed; managing multiple high-priority projects simultaneously without compromising quality requires excellent time management and prioritization skills.
• Adapting to Evolving Technologies: Staying ahead of the curve with new design tools, AI applications, and creative trends to maintain a competitive edge and deliver cutting-edge work.
• Cross-Cultural Communication: Effectively collaborating with stakeholders across different regions and cultures within the APAC market and globally, ensuring clear understanding and alignment on creative briefs.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to specialize in areas like motion graphics, 3D rendering, or advanced AI-driven design techniques.
• Industry Certifications & Training: Access to L&D programs and education subsidies can support formal training in new software, design methodologies, or even FinTech/crypto industry knowledge.
• Mentorship & Leadership: Direct mentorship from the APAC Brand Design Lead and the chance to mentor junior designers, fostering leadership capabilities.
• Exposure to Global Campaigns: Working on large-scale, international campaigns provides invaluable experience and a broader perspective on brand strategy and execution.

📝 Enhancement Note: The challenges presented are common in senior creative roles within fast-moving tech companies. Candidates should prepare to discuss specific instances where they've overcome similar challenges, highlighting their problem-solving approach and resilience. The growth opportunities are directly tied to the company's stated benefits and the nature of a senior role in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative innovation with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on strategic decision-making and brand stewardship.)
• "Walk us through a complex visual design project from concept to completion. What were the key challenges, your role, and the impact of your work?" (Prepare a detailed case study from your portfolio.)
• "How do you leverage design tools like Figma and AI to streamline your workflow and enhance creative output?" (Demonstrate technical proficiency and forward-thinking application of technology.)

Company & Culture Questions:

• "Based on your understanding of OKX and the crypto industry, how would you approach designing a campaign for a new product launch?" (Show you've researched the company and industry.)
• "How do you embody OKX's core values – 'We Before Me,' 'Do the Right Thing,' and 'Get Things Done' – in your daily work and collaboration?" (Prepare specific examples.)
• "How do you measure the success of your design work, and what metrics do you find most important for brand design?" (Focus on impact and data-informed design.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of OKX and the role's context. Then, present 2-3 key portfolio pieces, dedicating ample time to each.
• Focus on Impact: For each project, clearly articulate the business objective, your specific role, the design challenges, your strategic approach, the creative solution, and the measurable results or impact.
• Highlight Generative AI: If you have AI experience, dedicate a specific segment to showcase how you've used AI tools innovatively and effectively.
• Engage Your Audience: Be prepared for questions and discussions. Make it a conversation rather than a monologue. Show enthusiasm for OKX's mission and brand.

📝 Enhancement Note: Candidates should prepare to discuss their experience with digital marketing campaigns, brand evolution, and cross-functional collaboration in detail. A strong understanding of the cryptocurrency market and OKX's position within it will be a significant advantage. The emphasis on AI suggests that candidates who can demonstrate practical application of these tools will stand out.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are up-to-date and easily accessible.
• Portfolio Customization: Tailor your portfolio to highlight relevant projects in branding, digital marketing campaigns, social media, and web design, with a strong emphasis on strategic thinking and visual execution. Ensure it showcases your senior-level capabilities.
• Resume Optimization: Clearly list your years of experience (5+ years) and proficiency with required tools (Figma, Illustrator, Photoshop), as well as any experience with After Effects, Generative AI, or the FinTech/Crypto industry. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, strategic rationale, and project outcomes. Prepare to discuss how you embody OKX's core values and your experience with cross-functional collaboration. Rehearse your portfolio presentation.
• Company Research: Thoroughly research OKX, its products, recent marketing campaigns, and its position in the crypto market. Understand their brand aesthetic and target audience across APAC.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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