(Senior) UX/UI Designer:in eCommerce – Teilzeit (30 Stunden)

📍 Job Overview

Job Title: (Senior) UX/UI Designer:in eCommerce – Teilzeit (30 Stunden) Company: REWE International Dienstleistungsgesellschaft m.b.H Location: Wiener Neudorf, Niederösterreich, Austria Job Type: Part-Time (30 hours) Category: User Experience (UX) / User Interface (UI) Design, E-commerce Operations Date Posted: 2026-02-20 Experience Level: Mid-Level to Senior (3+ years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and evolution of the digital customer experience for BIPA's e-commerce platforms, including the website (www.bipa.at) and mobile application.
• Take full ownership of UX/UI design initiatives, from conceptualization and user flows to interaction design and visual aesthetics, significantly shaping the digital brand identity of BIPA.
• Drive the continuous improvement of digital services and the integration of new projects, acting as an internal innovation hub for digitalization efforts.
• Collaborate closely with Product Owners and development teams to ensure seamless project execution, from idea generation through to final design implementation and ongoing optimization.
• Leverage data analytics, KPIs, and A/B testing to inform design decisions and ensure a data-driven approach to enhancing user engagement and conversion rates within the e-commerce environment.

📝 Enhancement Note: This role is positioned as a key individual contributor with significant autonomy and responsibility for the end-to-end digital customer journey in a high-traffic e-commerce setting. The emphasis on "full responsibility" and shaping the "digital look" indicates a senior-level expectation for strategic design thinking and execution, rather than just task-based execution.

📈 Primary Responsibilities

• Develop and advance the User Experience (UX) and User Interface (UI) for bipa.at and the BIPA App, encompassing user flows, interaction design, and overall visual design language.
• Independently design new components and user flows, and proactively evolve the company's design system to ensure consistency and scalability across digital platforms.
• Ensure seamless design handovers to development agencies, providing comprehensive documentation, component logic, and maintaining close collaborative relationships within the development process.
• Coordinate UX/UI projects, working in close partnership with Product Owners, developers, and internal/external stakeholders to facilitate project success and alignment.
• Analyze key performance indicators (KPIs), conduct A/B tests, and derive data-informed optimizations to continuously enhance the digital customer experience and drive business objectives.
• Stay abreast of industry trends, research, and test new tools and features to foster innovation and maintain a competitive edge in digital e-commerce channels.
• Utilize AI-assisted writing for creating persuasive communication materials that enhance user engagement and drive conversions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design ownership, hands-on execution, cross-functional collaboration, and a strong data-driven optimization focus, all critical for success in a modern e-commerce operations environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Digital Media, or a related field is highly recommended for a Senior UX/UI Designer role. Experience: Minimum of 3 years of demonstrable professional experience in UX/UI Design, with a strong preference for experience within e-commerce or B2C applications.

Required Skills:

• Proven expertise in UX/UI design principles and methodologies.
• Proficiency with design and prototyping tools such as Figma, Miro, and Hotjar.
• Experience with analytics platforms like Google Analytics for data-driven insights.
• Familiarity with HTML/CSS to understand development constraints and facilitate handovers.
• Expertise in UX tools and methods including Prototyping, Wireframing, User Research, and Usability Testing.
• Demonstrated experience with A/B testing for iterative design improvement.
• Experience with AI-assisted text generation for marketing and communication content.
• Strong project management and organizational skills to handle multiple design initiatives.
• A keen interest in online media, e-commerce, and emerging online trends.
• Excellent German language proficiency (minimum advanced B2 level).

Preferred Skills:

• Experience in developing and maintaining a Design System.
• Familiarity with agile development methodologies.
• Experience working with e-commerce platforms and their specific UX challenges.
• Basic understanding of front-end development principles beyond HTML/CSS.
• Experience in a fast-paced, dynamic retail or e-commerce environment.

📝 Enhancement Note: The required skills list is robust and directly maps to the responsibilities, emphasizing hands-on tool proficiency and a strategic understanding of the e-commerce user journey. The inclusion of AI-assisted text and a specific German language requirement are key differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX/UI design projects, with a strong emphasis on e-commerce applications or complex B2C digital products.
• Demonstrate a clear process for problem identification, user research, ideation, prototyping, and final UI design, highlighting your role and contributions in each phase.
• Include case studies that illustrate the application of design systems, user flows, and interaction design principles with tangible outcomes.
• Showcase examples of data-driven design improvements, such as results from A/B tests or user research findings that led to specific design iterations and positive impacts on conversion rates or user satisfaction.

Process Documentation:

• Examples of how you document user flows, interaction logic, and component specifications for seamless handovers to development teams.
• Evidence of your process for conducting user research, usability testing, and synthesizing findings into actionable design recommendations.
• Demonstrate your approach to managing and evolving a design system, including version control, component libraries, and style guides.
• Illustrate your workflow for analyzing KPIs and integrating A/B testing results into iterative design cycles.

📝 Enhancement Note: A strong portfolio is paramount for UX/UI roles. The requirements emphasize not just visual design but also the underlying process, data-driven decision-making, and collaboration with development, which are crucial for operations-adjacent design roles.

💵 Compensation & Benefits

Salary Range: A market-competitive gross annual salary starting from €34,000 (full-time basis). The company is open to overpayment based on relevant experience and qualifications. For a part-time role of 30 hours per week, this translates to approximately €25,500 annually. Given the "Senior" potential in the title and the 3+ years of experience requirement, experienced candidates could expect a higher figure.

• Estimated Part-Time Salary: €25,500 - €30,000+ gross annually, depending on experience.
• Research Methodology: Based on the provided minimum full-time salary of €34,000 for a role requiring 3+ years of experience in Austria, adjusted for a 30-hour work week. Salary benchmarks for UX/UI Designers in Austria, particularly in the Vienna/Lower Austria region, for mid-level to senior roles typically range from €35,000 to €55,000+ gross annually for full-time positions.

Benefits:

• Long-Term, Varied Role: Opportunity for a stable and engaging career with a reliable employer.
• Family-Friendly Culture: Flexible working hours and home office (telework) options to accommodate individual needs.
• Continuous Learning: Dedicated time (5% of working hours) for self-organized further education and development opportunities within the REWE Group.
• Employee Discounts: Attractive discounts on purchases and travel.
• Convenient Location: Good accessibility with on-site parking available.
• Professional Development: Access to numerous training and development programs within the corporate group.

Working Hours: 30 hours per week, with flexible working hours and potential for home office, indicating a focus on work-life balance and autonomy.

📝 Enhancement Note: The salary is explicitly stated as a starting point, with room for negotiation. The benefits package emphasizes work-life balance, professional growth, and employee perks, which are attractive to operations-minded professionals valuing stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (specifically, drugstore/specialty retail with a significant online presence). REWE International Dienstleistungsgesellschaft m.b.H is part of the larger REWE Group, a major player in the European retail and tourism sectors. Company Size: The REWE Group is a large, multinational corporation (over 360,000 employees globally). The specific BIPA eCommerce department, while part of this larger entity, likely operates with a more focused, agile team structure. Founded: REWE Group was founded in 1927. BIPA was founded in 1952 and acquired by REWE in 2009. This history suggests a company with established processes and a long-term vision.

Team Structure:

• The UX/UI Designer will be the sole specialist in this role, working within the BIPA eCommerce team.
• This team collaborates closely with Product Owners and a development team (likely an external agency, given the mention of "Entwicklungsagenturen").
• There is also a need for close coordination with other internal departments, indicating a matrixed or cross-functional operating model.

Methodology:

• Data-Driven Improvement: A core methodology involves analyzing KPIs and conducting A/B tests to inform and optimize the digital customer experience.
• Agile Project Management: The mention of Product Owners and collaboration with development teams suggests an agile or iterative approach to project development and feature releases.
• Design System Evolution: A structured approach to maintaining and advancing a design system is implied, ensuring consistency and efficiency in design output.
• Innovation & Trend Adoption: The company encourages exploring and testing new tools and features to bring innovation to their digital channels.

Company Website: www.bipa.at (for the online shop) and www.rewe-group.at (for the parent company).

📝 Enhancement Note: The company culture appears to be a blend of established corporate structure (REWE Group) with an agile, innovative spirit within the BIPA eCommerce team. The role of a sole UX/UI specialist suggests a high degree of autonomy and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "(Senior) UX/UI Designer:in," indicating a mid-level to senior individual contributor role. The expectation of taking "full responsibility" and driving projects from "first idea to final design" suggests a significant scope of influence and autonomy, typical of a senior specialist. Reporting Structure: The designer will work in close collaboration with Product Owners and development teams. The specific reporting line isn't detailed but likely falls under a Head of eCommerce, Digital Product Manager, or similar leadership role within the BIPA eCommerce division. Operations Impact: The designer's work directly impacts the core revenue-generating channels of BIPA's online business. By improving the user experience and interface, they directly influence customer acquisition, engagement, conversion rates, and customer loyalty, all critical metrics for e-commerce operations.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI design, potentially specializing in mobile app design, conversion rate optimization (CRO), or accessibility.
• Leadership: As the sole specialist, there's potential to grow into a lead design role, mentoring junior designers or taking on more strategic product design responsibilities as the team or company expands.
• Cross-Functional Expertise: Gain deeper insights into e-commerce operations, marketing, product management, and development processes through close collaboration.
• Corporate Development: Leverage the extensive training and development resources of the REWE Group for broader career advancement within the organization.
• Innovation Leadership: Drive the adoption of new design technologies and methodologies, becoming a thought leader within the company's digital initiatives.

📝 Enhancement Note: This role offers significant potential for impact and growth, especially for someone who thrives in an autonomous, hands-on design environment within a large, stable organization. The emphasis on continuous learning and REWE Group's development programs are key advantages.

🌐 Work Environment

Office Type: Hybrid work model, combining on-site presence with remote work flexibility. The job description explicitly mentions "Homeoffice (Telearbeit)" and offers "flexible Arbeitszeiten." Office Location(s): The primary office location is in Wiener Neudorf, Austria, at IZ NÖ-Süd Straße 3. This location is noted as having good accessibility and available parking.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team meetings, brainstorming sessions, and critical project collaborations with Product Owners and developers.
• Tooling & Technology: Access to industry-standard design and analytics tools (Figma, Miro, Hotjar, Google Analytics) is essential, and the company supports the exploration of new technologies.
• Team Interaction: While a sole specialist, interaction with product owners, developers, and potentially other marketing/operations teams will be frequent, fostering a dynamic work environment.
• Flexibility: The hybrid setup and flexible hours suggest an environment that values output and autonomy over strict time-tracking, suitable for creative and analytical work.

Work Schedule: 30 hours per week, with flexible working hours. This allows for a good work-life balance and the ability to structure the workday around peak productivity times for design tasks, data analysis, and collaborative meetings.

📝 Enhancement Note: The hybrid model combined with flexible hours and a focus on results is a strong selling point for operations-minded professionals who value autonomy and work-life integration.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a role like this would involve:

• Initial Screening: Review of CV and portfolio to assess qualifications and experience.
• First Interview: Typically with a hiring manager or lead from the eCommerce team to discuss background, motivation, and initial fit.
• Design Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio case studies to evaluate design thinking, problem-solving skills, and technical proficiency. This is a critical stage for UX/UI roles.
• Team/Stakeholder Interviews: Meetings with Product Owners, developers, or other key stakeholders to assess collaboration style and cultural fit.
• Final Interview: Possibly with a higher-level manager to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best demonstrate your e-commerce UX/UI experience, focusing on projects with clear impact and measurable results.
• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process undertaken (research, ideation, wireframing, prototyping, testing), design decisions, and the final outcome/impact (quantified with metrics where possible).
• Highlight Process: Emphasize your UX methodologies, user research insights, and how you translated data (KPIs, A/B tests) into design solutions.
• Showcase Tools: Be prepared to discuss your proficiency with Figma, Miro, Hotjar, Google Analytics, and any other relevant tools used in your projects.
• Demonstrate Collaboration: Explain how you worked with Product Owners, developers, and other stakeholders.
• Tailor to BIPA: If possible, research bipa.at and the BIPA app beforehand and be ready to offer thoughtful, constructive feedback or ideas.

Challenge Preparation:

• Understand the Context: Be prepared for a challenge that might involve designing a new feature, optimizing an existing user flow, or solving a specific e-commerce UX problem relevant to BIPA.
• Think Out Loud: During a live challenge, articulate your thought process clearly. Explain your assumptions, the methods you would use, and how you would measure success.
• Focus on User-Centricity: Always anchor your solutions in user needs and business objectives.
• Consider Constraints: Be mindful of potential technical or business constraints that might influence design decisions.

📝 Enhancement Note: The portfolio is the primary tool for UX/UI candidates. Emphasis on process, data, and collaboration is key for this role within an e-commerce operations context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Expect to use it extensively for creating wireframes, mockups, and interactive prototypes.
• Miro: Likely used for collaborative brainstorming, user journey mapping, wireframing, and workshop facilitation.
• Hotjar: Used for understanding user behavior through heatmaps, session recordings, and user feedback polls, informing UX improvements.
• Google Analytics: Critical for analyzing website traffic, user behavior, conversion funnels, and identifying areas for optimization.

Analytics & Reporting:

• Google Analytics: As mentioned, this will be a primary tool for tracking performance metrics and user behavior.
• Internal Dashboards: The company may have internal reporting tools or dashboards that the designer will need to use or contribute to, visualizing key UX/UI metrics.

CRM & Automation:

• While not a direct CRM role, understanding how UX/UI design impacts customer journeys within a CRM context (e.g., personalized experiences, user segmentation) can be beneficial.
• Familiarity with how design elements integrate with marketing automation platforms or e-commerce platforms (e.g., Shopify, Salesforce Commerce Cloud, or custom solutions) would be a plus.

Other Potential Tools:

• User Research Platforms: Tools for conducting remote usability testing or surveys.
• Project Management Software: Such as Jira, Asana, or Trello, for tracking tasks and project progress.
• Basic HTML/CSS: Understanding these will facilitate better communication with developers and ensure designs are feasible.
• AI-Assisted Text Tools: For content creation and optimization.

📝 Enhancement Note: Proficiency in Figma, Google Analytics, and Hotjar is non-negotiable for this role. The ability to translate data from these tools into actionable design improvements is a core expectation.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the customer's needs to create seamless and inspiring online shopping experiences.
• Data-Driven Decision Making: Valuing insights derived from analytics and A/B testing to guide design choices and business strategies.
• Innovation & Agility: Encouraging the exploration of new technologies, trends, and approaches to stay ahead in the dynamic e-commerce landscape.
• Collaboration & Teamwork: Fostering strong partnerships with Product Owners, developers, and other stakeholders to achieve shared goals efficiently.
• Continuous Improvement: A commitment to iterative design and optimization, constantly seeking ways to enhance user experience and business performance.

Collaboration Style:

• Cross-Functional Integration: The role requires tight integration with Product Owners and development teams, necessitating clear communication and shared understanding of goals.
• Feedback-Driven: An openness to feedback from colleagues, users, and data, using it constructively to refine designs.
• Proactive Communication: The sole specialist will need to be proactive in sharing updates, insights, and design rationale with relevant parties.
• Design System Advocacy: Promoting the use and adherence to the design system to ensure brand consistency and design efficiency across the team.

📝 Enhancement Note: The culture values a blend of creative autonomy and disciplined, data-informed execution, typical of successful e-commerce operations teams aiming for growth and customer satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Vision with Business Needs: Effectively translating customer needs and creative design aspirations into solutions that meet strict e-commerce business objectives and technical constraints.
• Driving Change as a Sole Specialist: Influencing design direction and advocating for best practices when you are the only dedicated UX/UI expert, requiring strong communication and persuasion skills.
• Keeping Pace with E-commerce Trends: Continuously adapting to the rapidly evolving digital landscape, new technologies, and changing customer expectations in the online retail space.
• Remote Collaboration Efficiency: Maintaining effective collaboration and design quality with remote team members and external agencies, especially in a hybrid setup.
• Data Interpretation Complexity: Extracting meaningful, actionable insights from large datasets (KPIs, A/B tests) to inform design decisions accurately.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like conversion rate optimization (CRO), personalization, accessibility, and advanced prototyping.
• E-commerce Strategy: Gaining a deeper understanding of e-commerce business models, operations, and strategic planning through close work with Product Owners and management.
• AI in Design: Exploring and implementing AI-driven tools and methodologies for design and content creation.
• REWE Group Resources: Access to a wide array of training programs, workshops, and potential mentorship opportunities within the larger REWE Group.
• Industry Conferences: Potential for attending relevant UX/UI and e-commerce conferences to stay current with industry best practices and network.

📝 Enhancement Note: The challenges are inherent to a senior individual contributor role in a dynamic industry. The growth opportunities are significant, leveraging both the specific role's scope and the parent company's resources.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX/UI project you led from conception to launch in an e-commerce context. What were the biggest challenges, and how did you overcome them?" (Focus on your process, problem-solving, and outcomes.)
• "How do you prioritize design decisions when faced with conflicting user needs and business requirements? Provide an example." (Highlight your ability to balance user advocacy with business goals using data.)
• "Walk us through your process for conducting A/B tests. How do you formulate hypotheses, design experiments, and interpret results to drive design improvements?" (Demonstrate your data-driven approach and analytical skills.)

Company & Culture Questions:

• "What are your thoughts on the current user experience of bipa.at or the BIPA app? What opportunities do you see for improvement?" (Show you've done your research and can offer constructive insights.)
• "How do you typically collaborate with Product Owners and development teams? What makes for a successful cross-functional partnership in a design context?" (Assess your communication and teamwork skills.)
• "How do you stay updated on the latest UX/UI trends and e-commerce best practices, and how do you integrate them into your work?" (Evaluate your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.
• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate increase, reduction in bounce rate, user satisfaction scores) to demonstrate the business value of your designs.
• Explain "Why": Be ready to articulate the rationale behind your design decisions, linking them back to user research, business goals, or established UX principles.
• Showcase Tools in Action: Briefly explain how you used specific tools (Figma, Miro, Hotjar, GA) within each project to achieve your goals.
• Be Ready for Questions: Anticipate questions about your design choices, trade-offs made, and challenges encountered. Be honest and reflective.

📝 Enhancement Note: Preparing specific examples that highlight your experience in e-commerce, your data-driven approach, and your collaborative skills will be crucial for success.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided application link on SmartRecruiters.
• Tailor Your CV: Ensure your resume highlights your experience in UX/UI design, e-commerce, B2C applications, and proficiency with the required tools (Figma, Miro, Hotjar, Google Analytics). Quantify your achievements with metrics.
• Prepare Your Portfolio: Curate your strongest 3-4 e-commerce UX/UI case studies. Focus on demonstrating your process, data-driven optimizations, and collaborative approach. Ensure it's easily accessible (e.g., a personal website or a well-structured PDF).
• Research BIPA: Familiarize yourself with bipa.at and the BIPA app. Understand their current offerings, user experience, and identify potential areas for design enhancement.
• Practice Your Pitch: Be ready to articulate your experience, design philosophy, and how your skills align with BIPA's needs during interviews. Practice presenting your portfolio case studies clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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