Senior UX/UI Designer (eCommerce)

📍 Job Overview

Job Title: Senior UX/UI Designer (eCommerce)

Company: Activate Talent

Location: Philippines

Job Type: FULL_TIME

Category: UX/UI Design, Digital Product, eCommerce Operations

Date Posted: 2026-03-31

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive best-in-class eCommerce experiences by staying ahead of industry trends and identifying continuous improvement opportunities.

• Own the end-to-end design process, from defining research strategy to delivering polished UI and developer-ready handoffs, grounded in customer insights and measurable business impact.

• Lead qualitative and quantitative user research initiatives, translating product roadmaps into clear research plans and hypotheses.

• Partner with Product and Engineering to validate ideas through A/B testing and leverage AI tools to accelerate ideation, research synthesis, and prototyping.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Designer with a strong emphasis on eCommerce, data-driven decision-making, and the integration of AI into design workflows. The focus on "owning the end-to-end design process" and "shaping what we build and why" indicates a strategic, autonomous role rather than purely an execution-focused one. The mention of "measurable business impact" and "conversion optimization" highlights the revenue-generating aspect of the design work, aligning it with GTM and revenue operations principles.

📈 Primary Responsibilities

• Drive Best-in-Class eCommerce Experiences: Continuously monitor eCommerce trends, competitor strategies, and platform innovations to identify opportunities for enhancing the digital customer journey and improving conversion rates.

• Own Research Strategy: Translate product roadmaps into comprehensive research plans, identify critical knowledge gaps, define clear hypotheses, and lead both qualitative and quantitative user research initiatives to inform design decisions.

• Design with Data & Experimentation: Collaborate closely with Product and Engineering teams to validate design hypotheses through A/B testing, interpret experimental results, and iterate on user experiences based on data-driven insights. Leverage experimentation platforms like Shoplift (or similar).

• Leverage AI in Design Workflows: Actively utilize AI tools to enhance efficiency and quality in ideation, research synthesis, prototyping, and other design tasks, aiming to increase speed and effectiveness.

• Deliver End-to-End UX/UI Design: Create detailed user flows, wireframes, interactive prototypes, and high-fidelity UI designs that effectively translate business objectives and user needs into intuitive and engaging digital interfaces.

• Continuously Optimize Performance: Conduct regular audits of website experiences to identify and reduce friction points, thereby increasing conversion rates and driving ongoing improvements across the entire customer journey.

• Collaborate Cross-Functionally: Work effectively with Product Management, Engineering, Marketing, and Brand teams to ensure designs are technically feasible, scalable, aligned with overarching business goals, and contribute to a cohesive brand experience.

• Design for Scale: Contribute to the development, maintenance, and evolution of the design system in Figma, ensuring consistency, reusability, and efficiency of UI components across all digital products.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role requiring strategic thinking, research ownership, and a data-driven approach, particularly in the context of eCommerce. The emphasis on A/B testing, conversion optimization, and leveraging AI indicates a need for candidates who can directly impact business metrics. This level of detail suggests that candidates should be prepared to discuss specific examples of how they've driven revenue or improved key performance indicators through design.

🎓 Skills & Qualifications

Education: Specific degree requirements are not detailed, but a strong portfolio and relevant experience will be prioritized over formal education. Candidates with degrees in Design, Human-Computer Interaction, Psychology, or related fields may have an advantage.

Experience: 5+ years of experience in UX/UI Design or Product Design, with a significant portion focused on eCommerce environments.

Required Skills:

• UX/UI Design Expertise: Proven ability to create user flows, wireframes, prototypes, and high-fidelity UI designs for complex digital products.

• eCommerce Domain Knowledge: Deep understanding of eCommerce trends, user behavior, and conversion optimization strategies specific to online retail.

• User Research & Strategy: Demonstrated experience in defining and executing research strategies, conducting qualitative and quantitative user research, and translating insights into actionable design improvements.

• Experimentation Mindset: Strong background in A/B testing, hypothesis generation, and data-driven iteration to optimize user experiences and business outcomes.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, component systems, and design system management.

• Design System Development: Experience in building, maintaining, and scaling design systems to ensure consistency and efficiency across digital platforms.

• Cross-functional Collaboration: Ability to effectively partner with Product Managers, Engineers, Marketing, and other stakeholders, influencing decisions through clear communication and data.

• Mobile-First & Responsive Design: Solid understanding of designing for diverse devices and screen sizes, with a mobile-first approach.

Preferred Skills:

• Shopify/Liquid Experience: Familiarity with Shopify platform and Liquid templating language is a significant plus.

• AI Tool Integration: Experience or familiarity with using AI tools to enhance design workflows, research synthesis, and prototyping.

• HTML/CSS/JS Knowledge: Basic understanding of front-end development languages to facilitate better collaboration with engineering teams.

• Accessibility Best Practices: Knowledge of and commitment to designing inclusive and accessible digital experiences.

• Experience with Experimentation Platforms: Familiarity with tools like Shoplift or similar A/B testing and experimentation platforms.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience in eCommerce UX/UI, data validation, and system design. The preference for Shopify/Liquid and AI tool integration suggests specific technical areas that would make a candidate stand out. The inclusion of HTML/CSS/JS knowledge and accessibility points towards a holistic understanding of front-end development and inclusive design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating ownership of the entire design process, from problem identification and research to solution design, A/B testing, and impact measurement.

• eCommerce Focus: Highlight specific projects that directly relate to improving eCommerce conversion rates, user journeys, or overall online shopping experiences.

• Data-Driven Design: Clearly articulate how data, user insights, and experimentation (A/B testing) informed your design decisions and led to measurable improvements.

• System Design & Figma: Include examples of your work with design systems, Figma components, and how you ensure design consistency and scalability.

• AI Integration Examples: If possible, showcase how you’ve leveraged AI tools to enhance your design process or outputs.

Process Documentation:

• Research Methodology: Detail your approach to user research, including how you translate business objectives into research plans and synthesize findings.

• Experimentation Frameworks: Explain your process for designing, implementing, and analyzing A/B tests, including hypothesis formulation and interpretation of results.

• Design System Contribution: Describe how you contribute to or build design systems, including component creation, documentation, and governance.

• Developer Handoff: Illustrate your process for delivering polished, developer-ready assets and ensuring smooth implementation.

📝 Enhancement Note: For a Senior UX/UI role, especially in an eCommerce context with an emphasis on data and AI, the portfolio is critical. It needs to go beyond just visual design to demonstrate strategic thinking, research capabilities, experimental design, and a clear understanding of how design impacts business metrics and system efficiency. The expectation is to see a structured approach to problem-solving and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers with 5+ years of experience, specializing in eCommerce, and working remotely in the Philippines, the estimated salary range is PHP 1,500,000 - PHP 2,500,000 annually. This range accounts for the senior level, specialized skills (eCommerce, AI, experimentation), and the remote work arrangement.

Benefits:

• Competitive Salary: As outlined above, reflecting experience and specialized skills.

• Remote Work Flexibility: Fully remote position, allowing for work from anywhere within the Philippines.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision.

• Paid Time Off: Generous vacation leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for continuous learning, training, and attendance at relevant industry conferences or workshops.

• Equipment Stipend: Potential allowance for home office setup or technology upgrades.

• Performance Bonuses: Eligibility for performance-based bonuses tied to individual and company achievements.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate remote work and collaboration across different time zones. Standard working hours will likely align with business needs, but specific daily schedules can often be discussed.

📝 Enhancement Note: The salary estimate is based on research for senior-level UX/UI positions in the Philippines, considering the remote nature and the specialized eCommerce/AI focus. Benefits are typical for full-time remote roles in tech-forward companies, emphasizing professional growth and work-life balance, which are attractive to experienced operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Development & Talent Solutions (Activate Talent acts as a recruitment partner, suggesting the client company is likely in a tech-related sector, possibly SaaS, eCommerce, or digital services).

Company Size: The provided data does not specify the client company size. However, Activate Talent's own size (likely a small to medium-sized recruitment agency) suggests they work with a range of clients, from startups to established enterprises. The role's seniority implies the client company is established enough to require specialized design leadership.

Founded: Specific founding date of the client company is unknown. Activate Talent was founded in 2014.

Team Structure:

• Reporting Line: This role reports to the Director of Digital Product & UX/UI.

• Cross-functional Collaboration: Close collaboration with Product Managers, Engineering teams (developers), Marketing, and Brand teams is expected.

• Design Team Integration: The Senior UX/UI Designer will likely be a key member of a digital product or design team, contributing to its strategy and output.

Methodology:

• Data-Driven Design: Decisions are grounded in customer insights, experimentation (A/B testing), and measurable business impact.

• User-Centric Approach: A strong focus on understanding and addressing user needs to create intuitive and effective experiences.

• Agile Development: Implied through close collaboration with Engineering and iterative design processes (test → learn → iterate).

• AI Integration: Actively incorporating AI tools to enhance design and research workflows.

Company Website: https://activatetalent.com/ (This is for the recruitment agency; the actual client company's website would be specific to their product/service).

📝 Enhancement Note: While the direct client company is not named, the emphasis on digital product, eCommerce, data, and AI suggests a forward-thinking organization. Activate Talent's website indicates they specialize in placing tech talent, reinforcing the expectation of a modern, dynamic work environment. The "Director of Digital Product & UX/UI" title suggests a structured product development function.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the UX/UI Design discipline, with potential for leadership in design strategy and execution for eCommerce products. It demands significant autonomy and the ability to influence product direction.

Reporting Structure: Reports directly to the Director of Digital Product & UX/UI, indicating a clear line of communication and mentorship.

Operations Impact: The role has a direct impact on revenue through conversion optimization, user engagement, and the overall effectiveness of the eCommerce platform. Design decisions are tied to measurable business outcomes and strategic product goals.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead UX/UI Designer, Design Manager, or Head of Product Design roles, overseeing larger teams or more complex product portfolios.

• Specialization: Deepen expertise in eCommerce, UX research methodology, experimentation, or AI in design.

• Cross-functional Advancement: Develop broader product management or strategy skills through close collaboration with other departments.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of the design team and design system.

📝 Enhancement Note: The "Senior" title and reporting structure to a Director suggest a clear path for advancement. The emphasis on strategic impact and cross-functional collaboration provides opportunities for broadening skill sets beyond pure design, making it attractive for those looking to grow into product leadership or specialized GTM roles.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment will be a home office setup.

Office Location(s): While the role is remote, it is specifically for candidates located in the Philippines. This may imply that the client company has a presence or operational focus related to this region, or it's a strategic hiring decision for talent availability.

Workspace Context:

• Autonomy & Flexibility: High degree of autonomy in managing daily tasks and work schedule, with the expectation of delivering results.

• Digital Collaboration Tools: Reliance on collaboration platforms (e.g., Slack, Zoom, Teams) and project management tools for communication and teamwork.

• Design Tool Environment: Primary tools will be Figma, experimentation platforms, and potentially AI-powered design software.

Work Schedule: Approximately 40 hours per week. While remote, adherence to core working hours for team collaboration and meetings will be necessary. The specific daily schedule can often be flexible, provided objectives are met.

📝 Enhancement Note: The fully remote nature for candidates in the Philippines is a key aspect. This setup requires strong self-discipline, excellent communication skills, and the ability to work effectively without direct physical supervision. The emphasis on digital tools highlights the need for tech-savviness beyond core design skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Activate Talent or the client's HR team to assess basic qualifications and fit.

• Portfolio Presentation & UX Interview: A deeper dive into your portfolio, focusing on specific case studies, your design process, research methodology, A/B testing experience, and how you’ve driven business impact in eCommerce. Expect questions about your approach to problem-solving and collaboration.

• Technical/Skills Assessment: Potentially a design exercise or a more in-depth discussion on your proficiency with Figma, design systems, and AI tools. This might include a hypothetical scenario or a review of a specific design challenge.

• Hiring Manager/Director Interview: A conversation with the Director of Digital Product & UX/UI to assess cultural fit, strategic thinking, leadership potential, and alignment with team objectives.

• Final Round (if applicable): May involve a broader team interview or a final check with senior leadership.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your role, the solutions implemented, and most importantly, the measurable results (e.g., increased conversion rates, reduced bounce rates, improved user satisfaction scores).

• Showcase Process: Don't just show final screens; detail your research methods, ideation stages, wireframing, prototyping, A/B testing strategies, and iteration process.

• Highlight eCommerce Relevance: Emphasize projects that demonstrate your understanding of eCommerce specific challenges and opportunities.

• Demonstrate Figma & Design System Skills: Include clear examples of your Figma work, component libraries, and how you’ve applied design systems effectively.

• Explain AI Usage: If you've used AI tools, be ready to explain how they aided your process and what the outcomes were.

• Storytelling: Frame your case studies as compelling narratives that highlight your problem-solving abilities and strategic thinking.

Challenge Preparation:

• eCommerce Scenarios: Prepare to discuss how you would approach common eCommerce design challenges (e.g., optimizing checkout flow, improving product discovery, enhancing user onboarding).

• Experimentation Design: Be ready to outline how you would design an A/B test for a specific feature or user flow.

• Design System Thinking: Consider how you would contribute to or build a design system for a growing eCommerce platform.

• AI Application: Think about practical ways AI can be integrated into daily UX/UI tasks within an eCommerce context.

📝 Enhancement Note: The interview process described is typical for senior design roles, emphasizing portfolio strength and practical application of skills. Candidates should be prepared to articulate their impact with data and demonstrate a strategic, problem-solving mindset, especially concerning eCommerce and modern design practices like AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and design system management. Proficiency is non-negotiable.

• AI Design Tools: A range of AI-powered tools for ideation, research synthesis, content generation, and potentially prototyping (specific tools not named, but familiarity is key).

• Experimentation Platforms: Experience with tools like Shoplift, Google Optimize, Optimizely, or similar for A/B testing and conversion rate optimization.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior and performance metrics.

• Data Visualization Tools: Ability to interpret data from dashboards and reports to inform design decisions.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Basic understanding of how customer data is managed and how design can impact CRM-related user journeys.

• Project Management Tools: Proficiency in tools like Jira, Asana, Trello, or Monday.com for managing tasks, workflows, and team collaboration.

📝 Enhancement Note: The technology stack highlights a modern, data-driven, and efficiency-focused approach. Proficiency in Figma and experimentation platforms is critical. The mention of AI tools suggests an openness to adopting cutting-edge technologies, and candidates who can demonstrate experience or a keen interest in this area will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user throughout the design and product development process.

• Data-Driven Decision Making: Embracing data, research, and experimentation as the foundation for design choices and business strategy.

• Innovation & Efficiency: Actively seeking new ways to improve processes and user experiences, leveraging tools like AI to enhance speed and effectiveness.

• Collaboration & Transparency: Fostering an open environment for feedback, knowledge sharing, and cross-functional teamwork to achieve shared goals.

• Outcome-Oriented: Focusing on delivering measurable business impact and achieving strategic objectives rather than just completing tasks.

Collaboration Style:

• Partnership with Product & Engineering: Working closely with these teams to ensure designs are strategically aligned, technically feasible, and effectively implemented.

• Feedback Integration: Openness to constructive criticism and a proactive approach to incorporating feedback from stakeholders.

• Design System Governance: Collaborative approach to maintaining and evolving the design system, ensuring buy-in and consistent application across the organization.

• Proactive Communication: Regular updates and clear articulation of design rationale and progress to keep all relevant parties informed.

📝 Enhancement Note: The culture and values emphasize a modern, agile, and outcome-focused environment. The blend of user advocacy with data-driven decision-making and a proactive approach to innovation (including AI) is characteristic of progressive tech companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between creating ideal user experiences and meeting stringent business objectives and conversion targets.

• Rapidly Evolving eCommerce Landscape: Keeping pace with constant changes in consumer behavior, technology, and competitive strategies in the fast-moving eCommerce sector.

• Integrating AI Seamlessly: Effectively incorporating AI tools into existing workflows without compromising design quality, user experience, or ethical considerations.

• Remote Collaboration Dynamics: Maintaining strong team cohesion, effective communication, and a shared sense of purpose within a fully remote work environment.

• Driving Adoption of Design System: Ensuring consistent usage and evolution of the design system across different teams and projects, which can be challenging in growing organizations.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to deepen expertise in specific areas like conversion rate optimization, user research methodologies, or advanced prototyping techniques.

• AI in Design Courses/Workshops: Access to training and resources focused on leveraging AI for design and research.

• eCommerce Industry Trends: Staying current through industry reports, conferences, and networking with peers in the eCommerce space.

• Leadership Development: For high performers, opportunities to take on more strategic responsibilities, mentor junior designers, and potentially move into leadership roles.

📝 Enhancement Note: The challenges are typical for a senior role in a dynamic industry. They highlight areas where a candidate can demonstrate problem-solving skills and strategic thinking. The growth opportunities are clearly linked to deepening expertise and moving towards leadership, offering a compelling career trajectory.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with aggressive business goals. How did you approach it, and what was the outcome?" (Focus on your process for empathy, data analysis, and strategic compromise).

• "How would you approach defining the research strategy for a new feature on an eCommerce checkout flow?" (Demonstrate your ability to translate roadmaps into actionable research plans and identify key hypotheses).

• "Walk us through a significant A/B test you designed and ran. What was the hypothesis, your design solution, the results, and what did you learn?" (Highlight your experimental design skills and ability to drive measurable impact).

Company & Culture Questions:

• "What interests you most about this Senior UX/UI Designer role at Activate Talent's client, specifically within the eCommerce domain?" (Research the client's product/service if possible, and tailor your answer to their industry and challenges).

• "How do you typically collaborate with Product Managers and Engineers? Describe a time you had a disagreement and how you resolved it." (Focus on communication, negotiation, and shared goal alignment).

Portfolio Presentation Strategy:

• Start with Impact: Begin each case study by stating the business problem and the key results achieved.

• Detail Your Process: Clearly show your steps: research, ideation, wireframing, prototyping, user testing, A/B testing, and iteration. Use visuals to illustrate each stage.

• Quantify Everything: Where possible, use numbers and data to demonstrate the success of your solutions.

• Explain Your Role: Be specific about your contributions, especially if it was a team project.

• Showcase Figma & Design System Work: Have dedicated slides or sections for your design system contributions and Figma proficiency.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth, confident delivery within the allotted time.

📝 Enhancement Note: Preparing for these types of questions requires candidates to draw on specific past experiences and articulate their thought processes clearly. The emphasis on eCommerce, data, AI, and cross-functional collaboration means interviewers will be looking for strategic thinkers who can deliver tangible business results.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest eCommerce-focused case studies that clearly demonstrate your end-to-end design process, research capabilities, A/B testing experience, and quantifiable impact on business metrics. Ensure your portfolio highlights your Figma proficiency and any experience with design systems or AI tools.

• Tailor Your Resume: Optimize your resume to highlight 5+ years of relevant UX/UI or Product Design experience, specifically mentioning eCommerce, user research, A/B testing, Figma, and any AI tools used. Use keywords from the job description and quantify your achievements whenever possible.

• Prepare Your Presentation: Practice presenting your portfolio case studies concisely, focusing on the problem, your process, your solution, and the measurable results. Be ready to discuss your strategic thinking and how you collaborate with cross-functional teams.

• Research the Client: If possible, research Activate Talent's client to understand their product, industry, and potential design challenges. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.