Senior UX/UI Designer (Conversion & Product Experience Lead)

📍 Job Overview

Job Title: Senior UX/UI Designer (Conversion & Product Experience Lead)

Company: Alpine Home Air Products

Location: Chicago, Illinois, United States

Job Type: FULL_TIME

Category: Product Design / User Experience Operations

Date Posted: 2026-04-17T22:19:32.274

Experience Level: 5-10 Years

Remote Status: TELECOMMUTE

🚀 Role Summary

• Lead the strategic direction and execution of User Experience (UX) and User Interface (UI) design for comprehensive digital platforms, with a strong emphasis on conversion rate optimization (CRO) and product experience enhancement.

• Drive the end-to-end design process for complex consumer-facing products and e-commerce platforms, translating intricate buyer journeys into intuitive and high-converting digital solutions.

• Spearhead the development and implementation of a robust design system, encompassing typography, interactive components, and responsive structural frameworks to ensure brand consistency and user experience excellence.

• Collaborate closely with cross-functional teams, including engineering, product management, and leadership, to ensure seamless, pixel-perfect execution of design initiatives from concept to launch.

📝 Enhancement Note: This role is positioned as a lead within UX/UI, indicating a significant level of autonomy and strategic input. The emphasis on "Conversion & Product Experience Lead" suggests a direct impact on revenue generation and customer satisfaction metrics, aligning it closely with Go-To-Market (GTM) operations and product operations. The requirement for direct collaboration with engineering and product leadership highlights a key interface point for operations professionals aiming to optimize user flows and drive business outcomes.

📈 Primary Responsibilities

• Spearhead the UX strategy, visual design, and interface systems across the entire Alpine Home Air website, ensuring a cohesive and engaging user experience.

• Design and optimize high-conversion landing pages tailored to over 100 distinct HVAC buyer intents, directly impacting lead generation and customer acquisition.

• Architect the complete UI and UX flow for a new, interactive System Selector tool, creating a guided buying experience that simplifies complex purchasing decisions.

• Build and maintain the Alpine design system, defining standards for typography, interactive components, and responsive structures to ensure scalability and consistency.

• Redesign and refine mobile-first user journeys, prioritizing clarity, trust, and a calm, confidence-inspiring user interaction.

• Partner with engineering, product, and leadership teams to ensure accurate and high-fidelity implementation of all design assets and user flows.

• Contribute to the refresh of the brand identity and enhance visual storytelling across the website to strengthen brand perception and customer connection.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving measurable business outcomes through design. Responsibilities such as "Design high-conversion landing pages" and "Create the full UI and UX flow for our new System Selector tool" directly tie into sales funnel optimization and customer engagement strategies, core components of revenue and sales operations. The creation of a "design system" also points towards operational efficiency by standardizing design assets and processes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Graphic Design, Digital Media, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience designing complex, consumer-facing products, e-commerce platforms, or digital experiences with a proven track record in conversion rate optimization.

Required Skills:

• Extensive experience in UX strategy development and user-centered design methodologies.

• Demonstrated expertise in visual design principles, including typography, color theory, and layout.

• Proven ability to design intuitive and scalable interface systems and design components.

• Strong understanding and practical application of conversion rate optimization (CRO) principles and tactics.

• Proficiency in designing and optimizing mobile-first user journeys and responsive web experiences.

• Skilled in iterative design processes, including rapid prototyping and user testing.

• Experience working collaboratively with software developers within a product development lifecycle.

• Ability to analyze data and user feedback to inform design decisions and drive continuous improvement.

• Experience in building and maintaining comprehensive design systems.

Preferred Skills:

• Prior experience designing guided decision tools, product configurators, or complex calculators.

• Familiarity with the home services, e-commerce, or marketplace industries.

• Knowledge of A/B testing methodologies and their application in design optimization.

• Experience contributing to brand identity development and visual storytelling initiatives.

📝 Enhancement Note: The experience and skills required are deeply intertwined with operational efficiency and effectiveness. Skills like "conversion rate optimization," "data-informed decisions," and "iterative design" are critical for optimizing sales funnels and improving customer acquisition costs, which are key metrics tracked by revenue and sales operations. The preference for experience in "guided decision tools or configurators" suggests a need to understand complex product logic and user decision-making processes, relevant to sales enablement and product operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing elegant UX systems and clean visual design, with a clear emphasis on conversion-focused thinking and measurable results.

• Detailed case studies demonstrating the ability to simplify complex decision flows into intuitive user journeys for consumer-facing products or e-commerce.

• Examples of interactive elements, guided buying experiences, or configurators that illustrate problem-solving for intricate user needs.

• Demonstrations of responsive design implementation and mobile-first UX/UI strategies across various devices.

Process Documentation:

• Case studies that highlight the design process from problem identification through to solution implementation and outcome analysis.

• Documentation of how user research, data analysis, and A/B testing were integrated into the design workflow to drive improvements and optimize user experiences.

• Examples of collaboration with engineering teams, illustrating how design specifications were translated into functional product features.

• Visualizations or explanations of how design decisions contributed to key performance indicators (KPIs) such as conversion rates, user engagement, or task completion success.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as a direct representation of the candidate's ability to impact revenue through design. The emphasis on "conversion-focused thinking," "measurable results," and "data analysis" aligns with the data-driven nature of operations roles. Candidates should be prepared to articulate the "why" behind their design choices, linking them to specific business objectives and operational improvements.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX/UI Designer with 5-10 years of experience in a major metropolitan area like Chicago, and considering the "Lead" aspect of the role, the estimated salary range is $120,000 - $160,000 annually. This estimation accounts for the high demand for specialized UX/UI skills, the direct impact on conversion and revenue, and the cost of living in Chicago.

Benefits:

• Comprehensive Group Health Insurance: Access to medical, dental, and vision coverage.

• Health Savings Account (HSA): Contribution towards medical expenses.

• 401(k) Retirement Plan: With potential company matching.

• Paid Time Off (PTO): Generous vacation, sick leave, and personal days.

• Paid Holidays: Standard public holidays observed.

• Life Insurance: Basic coverage provided.

• Short-Term Disability: Income protection during short periods of incapacitation.

• Paid Educational and Professional Development Training: Opportunities for continuous learning and skill enhancement relevant to UX/UI and product design.

Working Hours: Standard full-time work schedule, typically 40 hours per week. Flexibility may be offered based on project needs and team collaboration requirements, with a focus on achieving deliverables rather than strict adherence to hours.

📝 Enhancement Note: The estimated salary range is derived from market data for senior-level UX/UI positions in comparable U.S. tech hubs, adjusted for the specific responsibilities and leadership implied by the "Lead" title. The benefits package is comprehensive and aligns with industry standards for full-time roles, with specific mention of educational development which is crucial for staying current in the fast-evolving design and operations technology landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: HVAC (Heating, Ventilation, and Air Conditioning) - Direct-to-Consumer (DTC) E-commerce. This industry requires a blend of technical understanding and consumer-facing simplicity.

Company Size: Alpine Home Air Products is a significant player in the DTC HVAC market, described as one of the largest in the U.S. This suggests a mid-to-large size organization with established operational processes, but also one undergoing significant digital transformation.

Founded: 2002. With over two decades of operational experience, the company has a solid foundation upon which to build its new digital front-end.

Team Structure:

• The UX/UI Designer will likely be part of a growing digital product or marketing team.

• This role will report to a Director of Product, Head of Digital Experience, or a similar senior leadership position overseeing customer-facing digital assets.

Methodology:

• Data-Driven Design: Emphasis on using data, analytics, and CRO principles to inform design decisions and measure impact.

• Iterative Development: A focus on continuous improvement through prototyping, testing, and refinement cycles.

• User-Centricity: Prioritizing the customer journey and ensuring designs are intuitive, accessible, and meet user needs.

• Operational Excellence: A strong commitment to efficiency and creating a seamless customer experience, as highlighted by the company's mission.

Company Website: alpinehomeair.com

📝 Enhancement Note: The company's focus on "extreme operational competency" and its mission to lead homeowners towards high-efficiency appliances are key cultural indicators. This suggests an environment that values efficiency, impact, and a forward-thinking approach, which should resonate with operations professionals. The digital transformation initiative implies a dynamic environment where design and operations are central to growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior-level individual contributor with lead responsibilities, bridging the gap between design execution and strategic product experience. It offers an opportunity to shape the foundational digital experience of a growing DTC company.

Reporting Structure: The Senior UX/UI Designer will likely report to a Director or VP level individual overseeing the digital product roadmap and customer experience. This provides visibility to senior leadership and the opportunity to influence strategic decisions.

Operations Impact: The work directly impacts customer acquisition costs (CAC) through conversion optimization, customer lifetime value (CLTV) through enhanced product experience and trust, and overall brand perception. This role is critical for the company's stated goal of transforming its customer-facing experience and reducing acquisition costs.

Growth Opportunities:

• Leadership in Design Strategy: Potential to grow into a Design Manager or Head of UX/UI role as the digital team expands.

• Specialization: Deepen expertise in e-commerce UX, conversion optimization, or complex guided buying tools.

• Cross-Functional Mobility: Opportunity to move into Product Management or other GTM strategy roles by leveraging a deep understanding of customer journeys and product development.

• Impactful Project Ownership: Lead significant initiatives like the website redesign and System Selector tool, building a strong portfolio of high-impact projects.

📝 Enhancement Note: This role offers significant growth potential, particularly for individuals interested in the intersection of design, product, and business operations. The "Lead" designation implies opportunities for mentorship and strategic influence, which are valuable for career progression in operations-adjacent fields. The direct link to reducing customer acquisition costs and improving customer experience aligns perfectly with the objectives of revenue and sales operations.

🌐 Work Environment

Office Type: The company offers a "Work-from-home (remote) or hybrid Chicago-based" option. This provides flexibility depending on the candidate's preference and location.

Office Location(s): For those opting for a hybrid model, a Chicago-based office will be available. Specific details on office amenities and collaborative spaces would be provided upon inquiry.

Workspace Context:

• Remote Work: Candidates can expect a fully remote setup, with all necessary computer equipment and training provided by the company. This requires strong self-discipline and communication skills.

• Hybrid Work: For Chicago-based employees, the office environment is likely to foster collaboration, with opportunities for in-person brainstorming and team alignment.

• Technology Stack: Access to modern design and collaboration tools will be essential for effective remote or hybrid work.

Work Schedule: A standard 40-hour work week is expected, with the potential for some flexibility. The focus will be on achieving project milestones and delivering high-quality design solutions. The nature of the role, involving collaboration with engineering and product teams, may necessitate some overlap in working hours, especially for remote employees coordinating with teams in different time zones.

📝 Enhancement Note: The remote/hybrid flexibility is a key differentiator. For operations professionals, understanding how teams collaborate effectively in a distributed or hybrid environment is crucial. This role requires a candidate comfortable with asynchronous communication and proactive engagement to ensure seamless integration with the broader product and engineering functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio with the hiring manager and/or senior design team members. This will focus on UX strategy, design process, conversion thinking, and problem-solving abilities. Expect to walk through 2-3 key projects.

• Cross-Functional Interview(s): Meetings with key stakeholders, likely including product managers and engineering leads, to assess collaboration skills, communication effectiveness, and understanding of technical constraints and implementation.

• Final Interview: A discussion with senior leadership to assess strategic thinking, cultural alignment, and overall fit for the company's vision.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project presented, clearly articulate the problem, your role, the solutions you designed, and – most importantly – the measurable results (e.g., increased conversion rates, improved user engagement, reduced bounce rates). Quantify whenever possible.

• Showcase Process: Demonstrate a clear, repeatable design process. This includes user research, ideation, wireframing, prototyping, user testing, and iteration. Explain how data and user feedback informed your decisions.

• Focus on System Thinking: For this role, highlighting your experience with design systems, component libraries, and creating scalable UI frameworks is crucial. Explain how you approached consistency and maintainability.

• Tailor to the Role: Emphasize projects that involve complex decision flows, e-commerce, or guided buying experiences. If you have experience with CRO or A/B testing, make that prominent.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-fidelity mockups and, if possible, interactive prototypes.

Challenge Preparation:

• Case Study: Be prepared for a design challenge or a take-home assignment that requires you to design a solution for a specific problem related to e-commerce conversion or a guided buying experience.

• Problem-Solving: Practice articulating how you would approach a complex problem, breaking it down into manageable steps, and identifying key user needs and business objectives.

• Collaboration Scenarios: Think about how you would communicate design decisions to engineers, persuade stakeholders, and incorporate feedback from cross-functional teams.

📝 Enhancement Note: The interview process heavily emphasizes a candidate's ability to demonstrate tangible business impact through design. Operations professionals can draw parallels to how they present data and ROI. The portfolio review is akin to a process and results presentation, requiring a clear narrative of problem, solution, and outcome.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly preferred, given industry trends), Sketch, Adobe XD, InVision, Axure RP. Proficiency in at least one advanced prototyping tool is essential.

• Design System Tools: Familiarity with tools or methodologies for creating and managing design systems (e.g., Storybook, Zeroheight, or custom solutions).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack. Experience with these tools is vital for cross-functional team integration.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics. Understanding how to interpret data from these platforms to inform design is key.

• CRO Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize. Experience with A/B testing platforms is a strong plus.

• Data Visualization: Tableau, Power BI (less common for pure design, but understanding the output is useful).

CRM & Automation:

• CRM Systems: While not a primary design tool, understanding how CRM data (e.g., Salesforce) can inform customer journey mapping and personalization is beneficial.

• Marketing Automation: Familiarity with platforms like HubSpot or Marketo might be relevant for understanding lead nurturing and campaign landing page performance.

📝 Enhancement Note: Proficiency with modern design and prototyping tools like Figma is almost a given. For operations roles, understanding how these design tools integrate with analytics, CRM, and project management platforms is crucial for end-to-end process visibility and optimization. The ability to interpret data from analytics and CRO tools will allow the designer to make more impactful, operations-aligned decisions.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using metrics, analytics, and user feedback to guide design choices and measure success, mirroring operations' reliance on KPIs.

• Efficiency and Optimization: A drive to streamline processes and improve user flows to enhance conversion rates and reduce friction, aligning with core operational goals.

• Customer-Centricity: A commitment to understanding and serving customer needs, ensuring that all digital experiences are intuitive, trustworthy, and valuable.

• Collaboration and Communication: Valuing open communication and close partnership with engineering, product, and marketing teams to achieve shared objectives.

• Innovation and Continuous Improvement: An environment that encourages exploring new ideas, embracing new technologies, and constantly seeking ways to enhance the product and customer experience.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with product managers to define requirements, engineers to ensure feasibility and implementation, and marketing to align with campaign strategies and brand messaging.

• Process Alignment: Working within agile or iterative development frameworks, contributing to sprint planning, design reviews, and feedback sessions.

• Knowledge Sharing: Actively participating in team discussions, sharing insights from user research and design explorations, and contributing to the collective knowledge base.

📝 Enhancement Note: The described values and collaboration style are highly compatible with operations teams. A shared understanding of data-driven approaches, efficiency, and customer-centricity will foster strong working relationships between design and operations. The emphasis on cross-functional integration is key for ensuring that design efforts are aligned with broader GTM and operational strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Translating the technical intricacies of HVAC systems and complex buying decisions into simple, user-friendly interfaces.

• Driving Conversion in a Niche Market: Optimizing user journeys for a specific, often technical, product category where buyer intent can vary significantly.

• Establishing a New Design System: Building from the ground up requires significant upfront effort, foresight, and stakeholder buy-in.

• Integrating Design with Rapid Development: Ensuring that design intent is accurately translated into code within potentially fast-paced development cycles.

Learning & Development Opportunities:

• Deep Dive into E-commerce CRO: Gaining hands-on experience optimizing a large-scale e-commerce platform with a diverse range of buyer intents.

• System Design Expertise: Developing advanced skills in creating and scaling comprehensive design systems for complex product suites.

• Cross-Functional Acumen: Enhancing understanding of product management, engineering workflows, and marketing strategies through close collaboration.

• Industry Specialization: Becoming an expert in UX/UI for the home services or HVAC industry, a niche with significant growth potential.

📝 Enhancement Note: The challenges presented offer clear opportunities for skill development that are highly valued in operations. Overcoming the challenge of balancing complexity with simplicity, for instance, hones problem-solving skills directly applicable to optimizing complex business processes. The learning opportunities align with career growth in areas like product strategy and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a System Selector tool that guides a user through selecting an HVAC system, considering varying levels of technical knowledge and budget constraints?" (Focus on process, user research, iterative design, and outcome metrics.)

• "Describe a time you significantly improved a conversion rate through UX/UI design. What was your process, what metrics did you track, and what were the results?" (Prepare a detailed case study with quantifiable impact.)

Company & Culture Questions:

• "What interests you about Alpine Home Air Products and our mission to promote high-efficiency HVAC solutions?" (Research the company's mission, values, and recent initiatives.)

• "How have you contributed to or built a design system in previous roles? What were the key considerations and challenges?" (Demonstrate understanding of system thinking and scalability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem statement, your role and responsibilities, the design process undertaken, the solutions implemented, and the measurable outcomes.

• Quantify Impact: Whenever possible, present data, metrics, and A/B test results that demonstrate the success of your designs. Frame this in terms of business value (e.g., "Increased conversion by X%", "Reduced task completion time by Y%", "Improved customer satisfaction scores by Z").

• Showcase System Thinking: Demonstrate how your designs contribute to a cohesive user experience and how they can be scaled and maintained, especially through your work on design systems.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, rationale, and how you handled challenges or feedback.

📝 Enhancement Note: Interview preparation should focus on translating design expertise into tangible business value, much like operations professionals translate data into actionable insights. Emphasize the "how" and "why" behind design decisions, linking them to efficiency, conversion, and overall business objectives.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your most relevant projects that showcase your expertise in e-commerce conversion, complex user journeys, and design system development. Ensure each case study clearly articulates problems, solutions, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description such as "UX strategy," "conversion rate optimization," "design system," "e-commerce," and "user journeys." Quantify your achievements where possible.

• Prepare Your Pitch: Practice articulating your experience and how it aligns with Alpine Home Air's mission and the specific requirements of this role, particularly focusing on how your design skills drive business outcomes.

• Research the Company: Understand Alpine Home Air's business model, their commitment to operational excellence, and their goal of transforming customer experience. This will be crucial for demonstrating cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.