Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer Company: Syfe Location: Singapore, Singapore Job Type: Full-time Category: UX Writing / Content Design Date Posted: 2025-09-15T09:15:47 Experience Level: Mid-Senior Level (5-8 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of clear, concise, and engaging user-facing copy across Syfe's digital product ecosystem, ensuring a human-centered and intuitive user experience.
• Collaborate intimately with Product Designers, Product Managers, and Engineers to define and optimize user journeys, translating complex financial concepts into easily understandable language.
• Champion and evolve Syfe's brand voice within the product, ensuring consistency, trustworthiness, and approachability across all user touchpoints.
• Leverage data, user research, and A/B testing to continuously refine and validate the effectiveness of UX copy, driving measurable improvements in user engagement and comprehension.

📝 Enhancement Note: This role is clearly focused on the intersection of UX design and content strategy within a fast-paced fintech environment. The emphasis on "designing with words," "bringing humanity to finance," and "elevating brand voice in product" indicates a strategic role that goes beyond simple copywriting to actively shape the user experience through language. The requirement for mentoring suggests a leadership component within the UX writing function.

📈 Primary Responsibilities

• Craft persuasive, user-centric copy for all in-app elements, including buttons, tooltips, error messages, onboarding flows, and feature descriptions, ensuring adherence to established content guidelines and design systems.
• Actively participate in the product development lifecycle, working alongside cross-functional teams to conceptualize and refine user flows, ensuring that language supports usability and clarity.
• Translate intricate personal finance and investment terminology into accessible, jargon-free content that empowers users and builds confidence in Syfe's platform.
• Develop and maintain Syfe's UX writing style guide and content standards, ensuring scalability and consistency across all product features and future geographical expansions.
• Conduct and analyze user testing, A/B tests, and other qualitative/quantitative research to inform copy decisions and measure the impact of language on user behavior and product adoption.
• Collaborate with marketing and communications teams to ensure a unified brand message between product and external-facing content.
• Provide guidance and mentorship to junior writers, designers, and other team members on best practices in UX writing and content design.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (writing specific UI elements) and strategic contribution (defining user journeys, scaling content systems). The emphasis on "test, learn, refine" and "document & scale" points to a data-driven and systematic approach to UX writing, crucial in a growth-stage fintech company like Syfe.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, HCI, Design, or a related field, or equivalent practical experience.

Experience:

• 5-8 years of professional experience specifically in UX Writing, Content Design, or a similar role focused on digital product interfaces.
• Proven track record of creating user-centered copy for mobile applications and web platforms, with a strong portfolio demonstrating this capability.
• Experience working within fast-paced, agile, and collaborative product development environments.

Required Skills:

• UX Writing & Content Design: Expertise in crafting clear, concise, and user-friendly copy for digital interfaces.
• Portfolio: A strong portfolio showcasing a range of UX writing samples, particularly those that simplify complex topics and demonstrate a user-first approach.
• UX Principles: Deep understanding of user experience (UX) design principles, user psychology, and human-computer interaction (HCI).
• Brand Voice & Tone: Ability to adapt writing style to match a specific brand voice (modern, witty, confident, trustworthy) and user context.
• Collaboration: Proven ability to work effectively with cross-functional teams, including designers, product managers, researchers, and engineers.
• Content Systems: Experience with design systems, content guidelines, and style guides for scalable content creation.
• Financial Literacy: Curiosity and aptitude for understanding personal finance, investing, and technology concepts to make them accessible.

Preferred Skills:

• Experience in the fintech industry or with financial products.
• Familiarity with content management systems (CMS) and localization processes.
• Experience with user research methodologies and data analysis for content optimization.
• Skills in mentoring or leading junior team members.

📝 Enhancement Note: The requirements emphasize practical experience and a demonstrable portfolio over specific educational paths, which is common for creative and design-focused roles. The blend of "clarity, trust, and wit" in tone requires a nuanced writing skill set, suggesting candidates need to showcase versatility. Fintech curiosity is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear progression from understanding user needs and business goals to delivering effective UX copy solutions.
• Include case studies that highlight your process for simplifying complex financial or technical topics into accessible language.
• Showcase examples of copy that reflect a specific brand voice and tone, particularly in the context of building trust and confidence.
• Provide evidence of how your copy has contributed to improving user experience metrics, such as task completion rates, comprehension, or engagement.
• Include samples of microcopy (buttons, tooltips, error states) and longer-form UX content (onboarding, FAQs, feature explanations).

Process Documentation:

• Exhibit a structured approach to content creation, including research, drafting, stakeholder review, and iteration.
• Detail how you have contributed to or utilized design systems and content style guides in previous roles.
• Show evidence of using data, user feedback, and A/B testing results to refine and optimize copy.
• Illustrate collaboration processes with designers, product managers, and engineers during the product development lifecycle.

📝 Enhancement Note: For a UX Writer role, the portfolio is paramount. It's not just about the final copy, but the thought process, problem-solving, and data-driven iteration behind it. Candidates should focus on showcasing the "why" and "how" behind their writing choices, especially when dealing with financial concepts.

💵 Compensation & Benefits

Salary Range:

• Given Singapore's cost of living and the senior level of this role (5-8 years of experience), a competitive salary range for a Senior UX Writer in Singapore is estimated to be between SGD 7,000 to SGD 10,000 per month. This estimate is based on industry benchmarks for specialized digital content roles in the tech and fintech sectors in Singapore, factoring in the demand for UX writing expertise and the company's growth stage.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Opportunities for professional development, including training, workshops, and conference attendance.
• Competitive annual leave and medical leave policies.
• Performance-based bonuses and potential stock options, reflecting Syfe's growth and success.
• A dynamic and collaborative work environment fostering innovation and continuous learning.
• Potential for flexible work arrangements or hybrid options, though the role is primarily on-site.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with flexibility often available within the team's operational needs. The emphasis on collaboration suggests core working hours will be expected.

📝 Enhancement Note: Salary estimates are based on publicly available compensation data for similar roles in Singapore's tech industry. Benefits are inferred from typical offerings at growth-stage fintech companies in the region, focusing on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Wealth Management / Digital Investing. Syfe operates in the rapidly evolving digital wealth management space, aiming to democratize investing and financial planning across Asia. Company Size: Syfe is described as APAC's largest and fastest-growing digital wealth platform, with hundreds of thousands of users. While an exact employee count isn't provided, its significant asset under management (over US$10 billion) suggests a substantial and rapidly scaling organization, likely employing several hundred to over a thousand individuals. Founded: Syfe was founded in 2017, indicating a relatively young but established company that has achieved significant scale and market penetration quickly.

Team Structure:

• The UX Writer will likely be part of a Product or Design team, reporting into a Head of Product Design or Head of UX.
• This team will comprise Product Managers, Product Designers (UI/UX), UX Researchers, and potentially other content specialists.
• Collaboration is highlighted as a key aspect, meaning frequent interaction with Engineering, Product, and potentially Marketing/Growth teams.

Methodology:

• Syfe's operations are driven by a digital-first, customer-centric approach, emphasizing innovation and data-driven decision-making.
• Processes are likely agile and iterative, with a strong focus on user feedback and continuous improvement.
• The company culture values a blend of analytical rigor (data, research) and creative problem-solving (design, writing).

Company Website: https://www.syfe.com/

📝 Enhancement Note: Syfe's positioning as a fast-growing fintech leader implies a dynamic, innovative, and potentially demanding work environment. The culture likely values speed, user focus, and a data-informed approach to product development. The emphasis on changing how people manage money suggests a mission-driven organization.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Writer. This position indicates a mid-to-senior career stage, where individuals are expected to operate with a high degree of autonomy, contribute strategically, and mentor others. The responsibilities suggest a key contributor role within the product development process. Reporting Structure: The Senior UX Writer will likely report to a design or product leadership role (e.g., Head of Product Design, Lead UX Designer, or Head of Product). They will work closely with Product Managers and UI/UX Designers. Operations Impact: The UX Writer's impact is directly tied to the usability, clarity, and effectiveness of the Syfe product. By making financial concepts accessible and creating intuitive user journeys through language, they directly influence user adoption, engagement, retention, and overall customer satisfaction, which are critical drivers of revenue and growth in a wealth management platform.

Growth Opportunities:

• Leadership: Potential to grow into a Lead UX Writer or Content Design Manager role, overseeing a team and setting content strategy for the entire product suite.
• Specialization: Deepen expertise in fintech UX writing, financial communication, or expand into broader content strategy roles.
• Cross-functional Development: Opportunities to gain broader product management or UX design understanding through close collaboration.
• Mentorship: Formal or informal opportunities to mentor junior team members, enhancing leadership and coaching skills.

📝 Enhancement Note: The "Senior" title and mentoring responsibility suggest a clear path for leadership and specialization within the UX writing domain at Syfe. The company's rapid growth provides ample opportunity for individuals to take on more responsibility and shape the function's direction.

🌐 Work Environment

Office Type: The job is listed as "On-site" in Singapore, indicating a physical office presence. Syfe likely provides a modern, collaborative office space designed to foster innovation and teamwork, typical of tech companies. Office Location(s): 4 Robinson Rd, #11-01 The House Of Eden, Singapore. This is a central business district location, suggesting accessibility and a professional environment.

Workspace Context:

• Expect a dynamic and collaborative workspace where close interaction with designers, PMs, and engineers is the norm.
• Access to the latest design and collaboration tools will be standard, facilitating seamless teamwork.
• The environment is likely fast-paced and results-oriented, requiring adaptability and proactive engagement.

Work Schedule:

• Standard full-time working hours (approx. 40 hours/week) are expected. While the role is on-site, tech companies often offer some degree of flexibility in start/end times, provided core collaboration hours are met and work output is consistently high.

📝 Enhancement Note: The on-site requirement emphasizes the value Syfe places on in-person collaboration, brainstorming, and team cohesion, which are crucial for product development in a fast-moving industry.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios to assess experience, skills, and fit with the role requirements.
• Portfolio Presentation/Discussion: A dedicated session where candidates present their portfolio, discussing their process, key projects, and how they approach UX writing challenges. This is a critical step to evaluate problem-solving skills and communication.
• Skills Assessment/Case Study: Candidates may be given a practical exercise or case study to assess their ability to write for specific scenarios, simplify complex topics, and adhere to brand voice.
• Team Interviews: Interviews with potential colleagues (Designers, PMs, other writers) to assess collaboration style, cultural fit, and ability to integrate into the team.
• Hiring Manager Interview: Final interview with the hiring manager to discuss overall fit, career aspirations, and to answer any remaining questions.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your skills in simplifying complex topics and demonstrating a user-first approach.
• Context is Key: For each project, clearly outline the problem, your role, the process you followed (research, ideation, writing, testing), the constraints, and the measurable outcomes.
• Showcase Nuance: Include examples that demonstrate your ability to balance clarity, trust, and wit in tone. Highlight how you adapted your writing for different user needs or product contexts.
• Financial Focus: If possible, include examples related to finance or complex technical products to demonstrate your comfort with such subject matter.
• Prepare to Discuss: Be ready to articulate your rationale behind specific word choices, content structure, and how your copy addressed user pain points or business objectives.

Challenge Preparation:

• Familiarize yourself with Syfe's product and brand voice by exploring their app and website.
• Practice simplifying common financial terms or concepts into clear, user-friendly language.
• Be prepared to discuss how you would approach a specific UX writing task, such as writing error messages, onboarding flows, or feature descriptions for a fintech app.
• Think about how you would measure the effectiveness of your UX writing.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to articulate their thought process and demonstrate their ability to translate complex financial information into accessible language, aligning with Syfe's mission.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (for collaborating with designers on UI mockups and prototypes).
• Content Management Systems (CMS): Experience with various CMS platforms may be beneficial for managing and scaling content.
• Collaboration Platforms: Slack, Microsoft Teams, Jira, Confluence (for team communication, project management, and documentation).

Analytics & Reporting:

• Analytics Tools: Google Analytics, Mixpanel, Amplitude (for understanding user behavior, tracking content performance, and informing data-driven decisions).
• User Research Tools: UserTesting.com, Lookback, Maze (for gathering qualitative feedback and conducting usability testing on copy).

CRM & Automation:

• While not directly managing CRM systems, understanding how user data flows from CRM to product can be beneficial. Familiarity with marketing automation tools might be a plus for understanding integrated customer journeys.

📝 Enhancement Note: Proficiency with design collaboration tools like Figma is essential. Familiarity with product analytics platforms is crucial for demonstrating data-driven UX writing and measuring impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value of putting the user first in all product decisions, including language.
• Innovation: Encouraging new ideas and approaches to wealth management and product design.
• Data-Driven: Relying on data and research to inform strategy and measure success.
• Collaboration: Working effectively across teams to achieve shared goals.
• Excellence: Striving for high quality in product, service, and user experience.
• Transparency & Trust: Building trust with users through clear and honest communication.

Collaboration Style:

• Syfe emphasizes deep collaboration between Product, Design, Engineering, and other functions. Expect a highly integrated workflow where UX Writers are involved early and often in the product development process.
• A culture of constructive feedback and iterative improvement is likely, encouraging open communication about content effectiveness and user experience.

📝 Enhancement Note: The company's mission to make wealth management accessible likely permeates its culture, fostering a sense of purpose and a drive to simplify complex financial topics. Collaboration is explicitly called out as a key aspect of the role, suggesting a team that values collective problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Finance: The primary challenge is consistently translating complex, often intimidating, financial and investment concepts into clear, engaging, and trustworthy language for a diverse user base.
• Brand Voice Consistency: Maintaining a modern, witty, yet trustworthy brand voice across all product touchpoints, especially as the product expands and evolves.
• Data Interpretation: Effectively utilizing user data and research findings to inform copy decisions and demonstrate the impact of UX writing.
• Fast-Paced Environment: Adapting to a rapid development cycle and iterating quickly on copy based on feedback and testing.
• Scalability: Developing content systems and guidelines that can scale effectively across new features, products, and potentially new geographies.

Learning & Development Opportunities:

• Fintech Expertise: Gaining deep knowledge of personal finance, investing strategies, and the fintech landscape.
• Product Strategy: Contributing to the strategic direction of product features through the lens of content and user experience.
• Cross-functional Skills: Enhancing skills in areas like user research, product management, and UI design through daily collaboration.
• Leadership & Mentorship: Developing leadership capabilities by mentoring junior team members and potentially shaping the UX writing function at Syfe.

📝 Enhancement Note: The challenges presented are inherent to the fintech industry and the role of UX writing. Successfully navigating these challenges offers significant opportunities for professional growth and skill development in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing copy for a new feature that introduces cryptocurrency investing to users unfamiliar with digital assets?" - Prepare to outline your process, considering clarity, risk disclosure, and user education.
• "Describe a time you used data or user research to significantly improve UX copy. What was your process, and what were the results?" - Focus on a specific, measurable example showcasing your data-driven approach.
• "How do you balance a brand's voice (e.g., witty, modern) with the need for clarity and trust, especially in a sensitive area like finance?" - Discuss your approach to tone, audience, and context.
• "Imagine an error message users encounter when a payment fails. How would you write this message to be helpful, empathetic, and guide the user towards a resolution?" - Demonstrate your ability to handle negative user experiences with appropriate language.

Company & Culture Questions:

• "What excites you about Syfe's mission to democratize wealth management?" - Research Syfe's mission and values and connect them to your personal motivations.
• "How do you see UX writing contributing to the overall success of a fintech product like Syfe?" - Frame your answer around user acquisition, retention, trust, and financial literacy.
• "Describe your ideal collaboration style when working with Product Managers and UI/UX Designers." - Emphasize proactivity, clear communication, and a shared understanding of user goals.

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around compelling narratives for each project, highlighting the problem, your solution (the copy), and the impact.
• Show Your Process: Walk through your research, ideation, drafting, and iteration phases. Explain the rationale behind your creative choices.
• Highlight Impact: Quantify the success of your copy whenever possible (e.g., improved conversion rates, reduced support tickets, higher task completion).
• Demonstrate Versatility: Showcase different types of UX copy and how you adapted your tone and style for various user needs and product contexts.
• Be Ready for Q&A: Anticipate questions about your specific word choices, how you handled feedback, and your understanding of UX principles.

📝 Enhancement Note: Preparation should focus on demonstrating not just writing skill, but also strategic thinking, problem-solving abilities, and a deep understanding of user experience within the fintech domain. Quantifiable results in portfolio projects are crucial.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application through the provided link on the Syfe talent portal.
• Portfolio Preparation: Ensure your portfolio is up-to-date, easily navigable, and prominently features 3-5 of your strongest UX writing case studies, emphasizing your ability to simplify complex topics and demonstrate impact.
• Resume Optimization: Tailor your resume to highlight your 5-8 years of direct UX writing experience, quantifiable achievements, and familiarity with fintech or complex product domains.
• Company Research: Thoroughly research Syfe's product, mission, brand voice, and recent news to articulate your understanding and enthusiasm during interviews.
• Practice Your Pitch: Prepare to clearly and concisely explain your UX writing process, your approach to brand voice, and how you measure the effectiveness of your work, especially during the portfolio review.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.