Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer
Company: FREENOW
Location: Hamburg, Germany or Barcelona, Spain
Job Type: Full-Time
Category: User Experience / Content Design
Date Posted: 2025-10-13
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic direction of UX writing for FREENOW's passenger app, ensuring a cohesive and impactful user experience.
• Craft clear, concise, and brand-aligned copy for all user-facing features, from discovery through development.
• Champion data-driven content decisions by actively contributing to and leveraging user research insights.
• Foster a collaborative environment, working closely with product design, product management, and engineering teams.
• Lead initiatives to enhance the UX team's strategy and best practices, particularly in content design and localization.

📝 Enhancement Note: While the role is titled "Senior UX Writer," the responsibilities and required experience suggest a strong emphasis on "Content Design" and strategic leadership within the UX function. The focus on "domain ownership" and "driving UX team strategy" indicates a senior individual contributor role with significant influence.

📈 Primary Responsibilities

• Develop and implement clear, compelling, and on-brand copy for all existing and new features within the FREENOW passenger app, integrating content considerations from the earliest stages of project inception.
• Assume full stewardship and ownership of UX writing for the passenger app, operating with a high degree of autonomy and strategic input.
• Contribute to the overarching UX team strategy by leading and championing content design initiatives alongside other UX peers.
• Actively collaborate with Product Designers, Product Managers, and the Driver Product UX Writer to achieve best-in-class writing standards across the platform.
• Participate in and contribute to user research initiatives, using data and user insights to inform and validate content decisions.
• Embrace and practice a culture of "Radical Candor," providing and receiving constructive feedback daily to foster continuous improvement.
• Understand the ride-hailing industry landscape and ensure user-centric content also contributes to the overall success of the product and organization.
• Ensure all content is inclusive, accessible, and legally compliant, adhering to best practices for universal usability.
• Manage content localization workflows within Phrase, the designated localization management tool, to ensure efficient and effective adaptation for global markets.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on content creation and strategic leadership. The emphasis on "domain ownership" and "driving UX team strategy" suggests that candidates should be prepared to demonstrate initiative and strategic thinking beyond just writing tasks.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, HCI, Design, or a related field is typically preferred for roles requiring this level of experience and strategic input.
Experience: Minimum of 5 years of dedicated experience in UX writing, Content Design, or a closely related field.

Required Skills:

• Proven experience in crafting clear, concise, and impactful UX copy for digital products, with a strong portfolio showcasing successful projects written in English.
• Deep understanding of UX design principles and user-centered design methodologies.
• Familiarity with design tools such as Figma, and experience with localization management platforms like Phrase.
• Solid understanding of the product development lifecycle and how to integrate content strategy effectively.
• Excellent presentation skills and the ability to articulate content decisions and strategy through compelling storytelling.
• Demonstrated ability to define and manage personal priorities effectively in a fast-paced environment.
• Proactive approach to professional development, with an interest in exploring and incorporating AI tools into the design and writing process.
• Experience in user research and a data-informed approach to content creation.
• Commitment to accessibility and inclusivity in digital content.

Preferred Skills:

• Experience within the ride-hailing or mobility industry.
• Familiarity with A/B testing content variations and analyzing performance metrics.
• Experience leading content design initiatives or mentoring junior writers.
• Knowledge of SEO best practices as they relate to UX copy.

📝 Enhancement Note: The requirement for 5+ years of experience, combined with the emphasis on driving strategy and domain ownership, positions this as a senior role. Candidates should highlight strategic contributions and leadership in their portfolios and resumes, not just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of UX writing or Content Design work, with a strong emphasis on projects written in English.
• Case studies demonstrating the impact of your content on user experience and business objectives, detailing the problem, your process, and the measurable outcomes.
• Examples of how you've integrated user research and data to inform content decisions and drive improvements.
• Demonstrations of your ability to craft clear, concise, and brand-aligned copy across various user flows and features within complex applications.
• Evidence of your understanding of design principles and how to collaborate effectively with design and product teams.

Process Documentation:

• Examples of your process for content creation, from initial concept and research to final implementation and iteration.
• Documentation of how you've managed content within localization platforms (e.g., Phrase), including strategies for scalability and consistency across markets.
• Case studies illustrating your approach to accessibility and inclusivity in content design.
• Demonstrations of how you articulate and present content strategy and insights to cross-functional teams and stakeholders.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to walk through specific examples that illustrate their strategic thinking, problem-solving capabilities, and the measurable impact of their UX writing.

💵 Compensation & Benefits

Salary Range: For a Senior UX Writer in Hamburg or Barcelona with 5-10 years of experience, a competitive salary range would typically fall between €60,000 - €85,000 annually, depending on specific experience, negotiation, and local market conditions.

Benefits:

• Flexible working arrangements, supporting a hybrid work model.
• Access to LinkedIn Learning for continuous professional development.
• Sabbatical and special leave policies for extended breaks and personal well-being.
• Partnership with WeRoad for travel opportunities.
• Additional time off: Birthday, December 24th, and December 31st.
• Short-term EU work policy.
• Mobility Credit to support commuting or travel needs.
• Comprehensive Health Insurance coverage.
• Employee Assistance Program for confidential support.
• Local benefits tailored to the specific work location (Hamburg or Barcelona).

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: Salary ranges are estimates based on industry benchmarks for senior UX roles in major European tech hubs like Hamburg and Barcelona. Actual compensation will be determined by individual qualifications, experience, and the company's compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility and Ride-Hailing Technology. FREENOW operates in a dynamic and competitive market, requiring agility, innovation, and a strong focus on user experience to stand out. Company Size: FREENOW is a significant player in the European mobility market, indicating a mid-to-large-sized organization with established processes but also opportunities for impact and influence. Founded: FREENOW has roots tracing back to mytaxi, founded in 2009. This history suggests a company with established operational expertise and a track record of growth and adaptation in the tech sector.

Team Structure:

• The Senior UX Writer will report to the Rider Product Design Manager, indicating a clear reporting line within the design organization.
• The role involves close collaboration with Product Designers, Product Managers, and another UX Writer focused on Driver products, highlighting a cross-functional and specialized approach within the UX team.
• The Content Localization team will also be a key partner, emphasizing the global nature of the product and the importance of consistent, localized messaging.

Methodology:

• Emphasis on a "Data-Driven" approach, utilizing user research and analytics to inform decisions.
• A strong "Feedback Culture" is promoted, with "Radical Candor" being a core value, encouraging open and honest communication.
• Integration of "AI" into the design process is encouraged, suggesting a forward-thinking and innovative approach to content creation and optimization.
• The company values understanding the "ride-hailing industry" to ensure content is contextually relevant and business-aligned.

Company Website: https://free-now.com/

📝 Enhancement Note: FREENOW's position as a leading mobility provider suggests a fast-paced, user-centric environment. The emphasis on data, feedback, and AI indicates a culture that values continuous improvement and technological adoption.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the UX/Content Design discipline. It requires a high level of autonomy, strategic thinking, and the ability to lead initiatives. The role is positioned to influence product direction through content strategy and UX writing expertise. Reporting Structure: The Senior UX Writer reports to the Rider Product Design Manager, placing them within the Product Design function. They will collaborate closely with Product Managers and Engineers, and also partner with a UX Writer focused on Driver products and the Content Localization team. Operations Impact: The Senior UX Writer's work directly impacts the passenger's journey and perception of the FREENOW brand. By crafting clear, intuitive, and helpful content, they play a crucial role in user acquisition, engagement, retention, and overall customer satisfaction, thereby contributing significantly to the company's commercial success in the competitive ride-hailing market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX writing, such as accessibility, localization strategy, or content operations.
• Leadership Development: Progress into a Lead UX Writer or Content Design Manager role, overseeing a team and setting broader content strategies.
• Cross-Functional Mobility: Transition into related roles like Product Management, UX Strategy, or Content Strategy within FREENOW.
• Industry Influence: Contribute to the broader UX writing and Content Design community through speaking engagements, writing, or participating in industry forums.

📝 Enhancement Note: The "Senior" title and emphasis on strategic contributions suggest a clear path for growth within FREENOW, either through increased leadership responsibility or deeper specialization in UX content strategy.

🌐 Work Environment

Office Type: FREENOW offers a hybrid work environment, allowing for a blend of in-office collaboration and remote flexibility. The specific office setup in Hamburg and Barcelona would typically be modern, tech-focused workspaces designed to foster collaboration and innovation. Office Location(s):

• Hamburg, Germany
• Barcelona, Spain

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration for brainstorming, workshops, and team building, while remote days allow for focused individual work.
• Tools and Technology: Expect access to industry-standard design and collaboration tools, including Figma for design prototyping and Phrase for localization management.
• Team Interaction: Opportunities for regular interaction with designers, product managers, engineers, and other UX writers, fostering a dynamic and supportive professional community.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with flexibility offered through the hybrid arrangement. This allows for effective management of tasks, participation in global team syncs, and dedicated time for focused work and creative output.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, catering to professionals who value both flexibility and in-person collaboration. Candidates should be prepared to discuss how they thrive in such an environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Skills Assessment: A dedicated session with the hiring manager and potentially another UX peer to review your portfolio. This will involve discussing your past projects, design process, and problem-solving approaches. Expect questions about your experience with data-driven decisions, accessibility, and localization.
• Cross-Functional Collaboration Interview: An interview with Product Managers and/or Designers to evaluate your collaboration skills, ability to influence stakeholders, and understanding of product development.
• Strategic Thinking & AI Integration: A discussion focused on your strategic approach to UX writing, how you define priorities, and your perspective on leveraging AI in content design.
• Final Interview: Potentially with a Design Lead or Director, focusing on overall fit, career aspirations, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in UX writing, Content Design, and strategic thinking. Prioritize projects that demonstrate impact and your role in achieving it.
• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the process you followed (research, ideation, iteration), the tools you used (e.g., Figma, Phrase), and the measurable results or learnings.
• Highlight Data & Research: Showcase how you used user research, data analysis, or A/B testing to inform your content decisions and improve outcomes.
• Address Localization & Accessibility: Include examples that demonstrate your understanding and application of localization best practices and content accessibility standards.
• Prepare for Discussion: Be ready to discuss your choices, defend your rationale, and answer in-depth questions about your process and decision-making.

Challenge Preparation:

• Content Audit/Critique: You might be asked to review a piece of existing FREENOW copy and provide constructive feedback and suggestions for improvement.
• Content Creation Exercise: A short task to write copy for a specific feature or user flow, testing your ability to adhere to brand voice, clarity, and conciseness.
• Strategy Scenario: A hypothetical scenario where you need to outline your approach to a new feature's content strategy, including research, collaboration, and potential challenges.

📝 Enhancement Note: The interview process emphasizes practical application of skills, strategic thinking, and collaborative abilities. A well-prepared, impactful portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborating with designers, understanding UI mockups, and contributing to design iterations. Proficiency in navigating and providing feedback within Figma is expected.
• Phrase: The designated localization management tool. Expertise in using Phrase for managing content strings, workflows, and collaborating with localization teams is a key requirement.
• Content Management Systems (CMS): While not explicitly mentioned, experience with any CMS for managing web or app content would be beneficial.

Analytics & Reporting:

• User Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): While not directly responsible for analytics, the role requires the ability to interpret user data and research findings to inform content decisions.
• A/B Testing Tools: Familiarity with tools used for testing content variations to measure impact on user behavior and conversion rates.

CRM & Automation:

• Customer Relationship Management (CRM) Systems (e.g., Salesforce): Understanding how user data is managed in CRM systems can provide context for user journeys and messaging.
• Workflow Automation Tools: Awareness of how content can be integrated into automated user journeys or communication workflows.

📝 Enhancement Note: Proficiency with Figma and Phrase is explicitly called out as a requirement. Candidates should emphasize their experience with these tools and how they leverage them to improve content quality and efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user, ensuring all content is helpful, intuitive, and enhances their experience with the FREENOW app.
• Collaboration: Valuing teamwork and cross-functional partnerships, actively seeking input from and providing clear communication to designers, PMs, engineers, and other stakeholders.
• Data-Informed Decisions: Relying on user research, analytics, and feedback to guide content strategy and decision-making, rather than solely on intuition.
• Continuous Improvement: Embracing a "Feedback Culture" and "Radical Candor" to constantly refine work, processes, and personal skills.
• Innovation & Future-Forward Thinking: Openness to new technologies, such as AI, and actively exploring how they can be leveraged to improve the content design process and user experience.

Collaboration Style:

• Proactive & Integrated: Actively participating in discovery and development phases, ensuring content is considered from project inception, not as an afterthought.
• Empathetic & Constructive: Engaging in open, honest, and constructive feedback with peers and stakeholders, fostering a supportive environment for growth.
• Strategic Partner: Working as a peer with Product Designers and Product Managers to co-create user experiences, providing strategic input on content's role in achieving product goals.
• Global Mindset: Collaborating effectively with localization teams to ensure content is adapted accurately and culturally appropriately for diverse markets.

📝 Enhancement Note: The emphasis on "Radical Candor," "Data-Driven" approaches, and embracing "AI" points to a modern, performance-oriented, and communicative team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Crafting content that is both delightful for users and drives key business metrics (e.g., rides booked, user retention) in a competitive market.
• Scaling Content Globally: Ensuring consistency and brand voice across multiple languages and markets, while adapting to local nuances and regulations.
• Integrating AI Effectively: Exploring and implementing AI tools for content creation, editing, or analysis without compromising quality, brand voice, or ethical considerations.
• Navigating a Fast-Paced Environment: Adapting quickly to evolving product roadmaps and market demands in the dynamic ride-hailing industry.

Learning & Development Opportunities:

• Advanced UX Writing & Content Strategy: Access to LinkedIn Learning and internal workshops to deepen expertise in specialized areas of content design.
• Cross-Functional Skill Development: Opportunities to learn more about UX design, product management, and data analysis through collaboration and internal training.
• Industry Trends: Staying abreast of advancements in AI, content operations, and best practices in UX writing through company-sponsored learning and conferences.
• Leadership Pathways: Potential to grow into a Lead UX Writer role, mentoring junior team members and influencing broader content strategy.

📝 Enhancement Note: The challenges presented are common in senior UX roles within fast-growing tech companies. The opportunities highlight FREENOW's commitment to employee growth and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business objectives in your UX writing. How did you approach it, and what was the outcome?" (Focus on your process, data used, and measurable results.)
• "How would you approach defining content priorities for a new feature in the FREENOW passenger app? What stakeholders would you involve and why?" (Demonstrate strategic thinking and collaboration.)
• "Imagine a scenario where user research reveals confusion about a core feature. How would you use content design to address this? What steps would you take?" (Showcase problem-solving and data-driven application.)

Company & Culture Questions:

• "What interests you most about FREENOW and the ride-hailing industry? How do you see your role contributing to our success?" (Research FREENOW's mission, values, and recent news.)
• "Our team values 'Radical Candor.' How do you approach giving and receiving feedback, and why is it important in a UX team?" (Highlight your communication and collaboration style.)
• "How do you stay updated on best practices in UX writing and Content Design, especially concerning AI and accessibility?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, use a clear narrative: Problem -> Your Role -> Process -> Solution (Content) -> Results.
• Quantify Impact: Whenever possible, use metrics (e.g., increased conversion, reduced support tickets, improved task completion rates) to demonstrate the value of your work.
• Show, Don't Just Tell: Clearly present the UI copy you wrote, alongside the context of where it appeared. Visuals are crucial.
• Be Ready for Deep Dives: Anticipate questions about your specific word choices, rationale behind design decisions, and how you collaborated with others.
• Tailor to FREENOW: If possible, subtly weave in how your past experiences or approach align with FREENOW's brand, mission, or challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, collaborative skills, and a data-informed approach, backed by concrete examples from your portfolio.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio is up-to-date and clearly highlights projects demonstrating your UX writing, Content Design, and strategic capabilities, with a strong emphasis on impact and collaboration. Prioritize projects written in English.
• Resume Optimization: Tailor your resume to highlight the 5+ years of relevant experience, specific skills (Figma, Phrase, user research, accessibility), and achievements in UX writing and Content Design. Use keywords from the job description naturally.
• Prepare for Portfolio Presentation: Practice walking through your chosen case studies, focusing on clear storytelling, quantifiable results, and your collaborative process. Be ready to discuss your approach to data, accessibility, and AI.
• Company Research: Familiarize yourself with FREENOW's passenger app, brand voice, values, and recent company news to demonstrate genuine interest and alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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