Senior UX Researcher

📍 Job Overview

Job Title: Senior UX Researcher

Company: Flo Health

Location: London, England, United Kingdom

Job Type: Full-time

Category: User Experience Research (UXR) / Product Research

Date Posted: April 07, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Lead impactful qualitative and quantitative UX research initiatives focused on driving user acquisition, retention, and monetization within a high-growth B2C product environment.

• Drive strategic product decisions by uncovering deep user insights and translating them into actionable recommendations for product managers, designers, and commercial teams.

• Independently manage the end-to-end research process for complex projects, from research design and planning to execution and stakeholder communication.

• Optimize critical user journeys, including web onboarding funnels, checkout flows, and subscription strategies, to enhance user experience and business outcomes.

• Collaborate closely with cross-functional teams, including product, design, analytics, and content, to ensure research findings are integrated into product development and strategy.

📝 Enhancement Note: This role is positioned within a "growth team," indicating a strong emphasis on metrics-driven research aimed at improving key performance indicators related to user acquisition, conversion, and revenue. The user is expected to have a significant impact on business objectives through applied UX research.

📈 Primary Responsibilities

• Design, plan, and execute comprehensive qualitative and quantitative research studies for web onboarding funnels, with the explicit goal of improving user acquisition, retention, and monetization.

• Independently own and manage the full lifecycle of strategic and evaluative research projects, requiring minimal oversight and demonstrating proactive problem-solving.

• Partner closely with Product Managers, Product Designers, and Content Designers to identify opportunities for optimizing user journeys across key product narratives (e.g., Wellbeing, Trying to Conceive & Pregnancy, Web Checkout).

• Collaborate with data analysts to interpret experiment results, pinpoint friction points within conversion funnels, and generate data-informed hypotheses for further investigation.

• Develop compelling and impactful research artifacts, such as user journey maps, empathy maps, and detailed reports, to effectively communicate findings and drive understanding across the organization.

• Plan and facilitate workshops to embed research insights into team workflows and ensure actionable recommendations are adopted and implemented.

• Work collaboratively with Product Managers to define research needs, establish priorities, and contribute to the shaping of the overall UX research roadmap.

• Align research efforts with other teams, such as the app onboarding team, to share knowledge, ensure consistency of insights, and integrate findings into the broader product strategy.

📝 Enhancement Note: The responsibilities highlight a blend of foundational UX research and strategic application within a growth-focused team. The emphasis on "Web onboarding funnels," "checkout flows," and "monetisation" suggests a strong focus on the commercial aspects of the product, requiring a researcher adept at understanding user behavior related to conversion and subscription.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Computer Science, or a related field is typically expected for Senior UX Researcher roles. Professional training or a background in research methods and study design is a significant advantage.

Experience:

• Minimum of 5 years of hands-on UX research experience, specifically within a fast-paced B2C product environment.

Required Skills:

• Expertise in a broad range of qualitative and quantitative research methodologies (e.g., user interviews, usability testing, surveys, diary studies, card sorting, A/B testing analysis).

• Strong command of both evaluative research (assessing existing designs) and formative research (informing new designs) techniques.

• Exceptional communication and storytelling abilities, with a demonstrated capacity to advocate for research findings and influence decision-making across diverse teams.

• Proactive and strategic mindset, with a proven ability to identify new product development opportunities through research insights.

• Experience working effectively with commercial or growth teams, with a specific focus on understanding and influencing monetisation and subscription strategies.

• Ability to translate complex research findings into clear, actionable recommendations that lead to tangible product enhancements.

Preferred Skills:

• Experience in optimizing Web funnels and checkout flows, particularly for subscription-based products, to improve conversion rates.

• Demonstrated ability to work with stakeholders at varying levels of research maturity, effectively educating them on the value and application of UX research.

• Formal training or professional background in research methods and study design, providing a strong theoretical foundation.

📝 Enhancement Note: The "nice to have" skills, particularly around web funnel optimization and educating stakeholders, point towards a role that requires not only research execution but also strategic influence and continuous improvement of research practices within the organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end UX research projects, ideally within a B2C or subscription-based product context.

• Clearly articulate the research problem, your approach, the methods used, and the specific insights generated.

• Quantify the impact of your research with measurable outcomes (e.g., improvements in conversion rates, user satisfaction scores, reduction in friction points).

• Highlight instances where your research directly influenced product strategy, design decisions, or business outcomes.

Process Documentation:

• For each case study, clearly outline the research process followed, including:

  • Research design and planning phase, detailing the objectives and chosen methodologies.
  • Data collection and analysis phase, explaining how qualitative and quantitative data were synthesized.
  • Synthesis and insight generation phase, focusing on identifying key user needs and pain points.
  • Recommendation and communication phase, showcasing how findings were presented and actioned.

• Evidence of collaboration with product managers, designers, and analysts in the research process and in translating insights into product improvements.

• Examples of how research findings were used to inform A/B testing hypotheses or analyze experiment results.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will be used to assess the candidate's ability to independently lead research, generate impactful insights, and drive product improvements within a growth-oriented team. The emphasis on quantifiable results and influence on business outcomes is key.

💵 Compensation & Benefits

Salary Range: £86,000 - £92,000 GBP per annum.

Benefits:

• Competitive salary with annual reviews for ongoing compensation adjustments.

• Opportunity to participate in Flo's performance incentive scheme, aligning individual performance with company success.

• Comprehensive paid time off, including holiday leave, sick leave, and dedicated female health leave.

• Enhanced parental leave policies, providing support for maternity, paternity, same-sex, and adoptive parents.

• Accelerated professional growth opportunities through challenging and impactful work, supplemented by learning support.

• Hybrid work model, offering a balance between in-office collaboration and remote flexibility, with 3 days per week in the office.

• A generous 5-week fully paid sabbatical awarded at the 5-year Floversary milestone.

• Complimentary Flo Premium subscription for personal use and for friends & family.

• Robust pension scheme and various other wellbeing perks designed to support employee health and happiness.

Working Hours: While not explicitly stated, a standard full-time role typically involves around 40 hours per week. The hybrid model suggests flexibility in scheduling, but core working hours will likely align with team collaboration needs, particularly for workshops and cross-functional meetings.

📝 Enhancement Note: The provided salary range is specific and competitive for a Senior UX Researcher in London. The benefits package is extensive, highlighting a strong commitment to employee well-being, work-life balance, and professional development, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Digital Health and Fitness. Flo Health operates within the rapidly evolving health-tech sector, leveraging AI and data to provide personalized health insights and support for women.

Company Size: Flo Health boasts over 80 million monthly users and 7 million paid subscribers, indicating a significant scale of operation. While the exact employee count isn't provided, reaching a $1B valuation suggests a substantial and growing workforce, likely in the hundreds or thousands. This scale implies established processes but also the agility to innovate.

Founded: Founded a decade ago, Flo Health has a proven track record and has evolved into a leader in its space. This history suggests a company that understands its market, has weathered challenges, and is now poised for further expansion.

Team Structure:

• The role is within a "high-impact growth team," suggesting a specialized unit focused on key business objectives like user acquisition, retention, and monetization. This team likely comprises individuals from Product Management, Product Design, UX Research, Data Analysis, and potentially Marketing or Growth.

• The reporting structure is likely to be within a Product or Design department, with a direct manager who oversees UX research or product initiatives.

Methodology:

• Data Analysis: A strong emphasis is placed on collaborating with analysts to interpret experiment results and generate hypotheses, indicating a data-driven approach to product development.

• Workflow Planning & Optimization: The role is centered around optimizing user journeys and funnels, requiring systematic planning and execution of research to identify and address friction points.

• Automation & Efficiency: While not explicitly mentioned for the researcher, the company's mission and scale suggest an underlying focus on efficient processes and leveraging technology to achieve goals, which the researcher's insights will support.

Company Website: https://flo.health/

📝 Enhancement Note: Flo Health's mission and scale are significant. The company's focus on female health, AI, and privacy-first digital health solutions positions it as an innovative player. The culture described as "mission-led, product-driven" with an emphasis on moving fast, taking ownership, and encouraging debate suggests a dynamic and collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is an advanced individual contributor position, equivalent to a Senior UX Researcher. It demands autonomy, strategic thinking, and the ability to mentor or guide less experienced researchers implicitly. The scope involves influencing key product and business decisions, not just executing research tasks.

Reporting Structure: The Senior UX Researcher will likely report to a Head of UX Research, a Director of Product, or a Product Lead within the growth team. They will work closely with Product Managers and Product Designers, acting as a critical partner in the product development lifecycle.

Operations Impact: The Senior UX Researcher has a direct and significant impact on revenue and business decisions by driving user acquisition, retention, and monetization. Their insights will inform A/B tests, product feature development, and overall product strategy for the web platform, directly contributing to the company's growth and financial success.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in growth-focused UX research, A/B testing analysis, and subscription optimization strategies. Potential to become a subject matter expert in these areas.

• Leadership Development: While not a direct management role, there are opportunities to mentor junior researchers, lead cross-functional initiatives, and influence research strategy and roadmap development.

• Career Progression: Potential pathways include moving into Lead UX Researcher roles, specializing in specific product areas (e.g., monetization, acquisition), or transitioning into Product Management roles where a deep understanding of user needs is paramount.

📝 Enhancement Note: The role offers substantial growth potential for a researcher focused on product impact and business metrics. The "high-impact growth team" setting provides a direct line of sight to how research contributes to tangible business outcomes, fostering rapid learning and development in applied product research.

🌐 Work Environment

Office Type: The role is based in a hybrid model, requiring 3 days per week in the London office. This indicates a modern office environment designed to facilitate collaboration, brainstorming, and team cohesion, while still allowing for focused individual work.

Office Location(s): London, England, United Kingdom. This central location offers access to a vibrant tech ecosystem and a diverse talent pool. Specific details about office amenities or accessibility would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model emphasizes in-person collaboration on designated days, fostering team bonding, spontaneous discussions, and joint problem-solving sessions. This is crucial for UX research where ideation and feedback loops are vital.

• Operations Tools & Technology: While specific tools are not listed here, a company of Flo Health's scale in the tech industry would typically provide access to industry-standard UX research software, collaboration tools (e.g., Slack, Jira, Confluence), and potentially specialized analytics platforms.

• Team Interaction: The 3-day in-office requirement is designed to maximize interaction with Product Managers, Designers, Analysts, and other team members, ensuring research insights are shared effectively and integrated seamlessly into workflows.

Work Schedule: The hybrid model suggests a degree of flexibility in scheduling, though core working hours will be expected to align with team collaboration needs. The emphasis on moving fast and taking ownership implies a results-oriented approach rather than strict adherence to rigid schedules.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the benefits of in-person collaboration with the flexibility of remote work. For UX researchers, this balance is often ideal for deep work and focused analysis, alongside team-based ideation and stakeholder engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application, focusing on your resume and portfolio to assess alignment with the core requirements (experience, skills, B2C background).

• Portfolio Presentation & Discussion: Expect a session where you present 1-2 key case studies from your portfolio. This is where you'll demonstrate your research process, strategic thinking, ability to generate insights, and impact. Be prepared to discuss your methodology, challenges faced, and how your work influenced product decisions.

• Hiring Manager/Team Interviews: These will likely involve deeper dives into your experience, research philosophy, and how you approach specific challenges related to growth, monetization, and user funnels. Behavioral questions will assess your collaboration style, communication skills, and ability to work in a fast-paced, hybrid environment.

• Cross-functional Stakeholder Interviews: You may meet with Product Managers, Designers, or Analysts to assess your ability to collaborate effectively, understand their needs, and integrate research into their workflows.

• Final Interview: This might be with a senior leader to discuss overall fit, strategic alignment, and future contributions.

Portfolio Review Tips:

• Select Impactful Projects: Choose case studies that clearly demonstrate your ability to drive business outcomes (acquisition, retention, monetization) and showcase your strategic thinking.

• Quantify Your Impact: Whenever possible, use metrics and data to illustrate the results of your research and the impact of your recommendations.

• Tell a Story: Structure your case studies as narratives, highlighting the problem, your approach, the insights, and the tangible outcomes.

• Show Your Process: Be prepared to walk through your research design, methodology, and decision-making process in detail.

• Tailor to the Role: Emphasize experience relevant to B2C growth, web funnels, subscription products, and working with commercial teams.

Challenge Preparation:

• Growth-Focused Scenarios: Prepare for hypothetical scenarios related to improving a specific web funnel, increasing subscription conversion, or understanding user churn.

• Methodology Application: Be ready to discuss how you would apply specific research methods to solve growth-related problems.

• Stakeholder Alignment: Practice articulating research findings and recommendations in a way that resonates with product managers and business stakeholders.

📝 Enhancement Note: The emphasis on a "growth team" and "monetization" means that interviewers will be looking for candidates who not only understand user behavior but can directly link their research to measurable business improvements. A portfolio demonstrating this capability will be key.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Proficiency with tools for usability testing (e.g., UserTesting.com, Lookback), survey creation (e.g., SurveyMonkey, Typeform, Google Forms), and potentially qualitative data analysis (e.g., Dovetail, NVivo).

• Collaboration & Project Management: Familiarity with tools like Jira, Confluence, Asana, or Trello for tracking research projects and collaborating with product teams.

• Communication: Mastery of Slack and video conferencing tools (e.g., Zoom, Google Meet) for remote and hybrid communication.

Analytics & Reporting:

• Web Analytics: Experience working with or interpreting data from web analytics platforms such as Google Analytics, Adobe Analytics, or similar.

• Experimentation Platforms: Familiarity with A/B testing tools (e.g., Optimizely, VWO) and the ability to collaborate with analysts on experiment design and interpretation.

• Data Visualization: Ability to work with or interpret dashboards created in tools like Tableau, Looker, or Power BI, to understand user behavior trends and experiment results.

CRM & Automation:

• While not the primary focus, understanding how CRM systems (e.g., Salesforce) and marketing automation tools are used to track user journeys and conversions can be beneficial for contextualizing research.

📝 Enhancement Note: While specific tools are not listed in the job description, a Senior UX Researcher in a growth-focused tech company is expected to be proficient with a range of research, analytics, and collaboration tools. The ability to interpret data from analytics platforms and understand experimentation is particularly important given the role's focus on growth metrics.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Flo Health's mission of improving female health, driving a purpose-oriented approach to research.

• Product-Focused: A deep dedication to understanding and improving the user experience of the product, with research directly informing product development.

• Data-Driven: An emphasis on using both qualitative and quantitative data to inform decisions, validate hypotheses, and measure impact.

• Ownership & Agility: A culture of taking initiative, moving quickly, and adapting to changing priorities in a fast-paced environment.

• Collaboration & Debate: Encouraging open discussion, diverse perspectives, and constructive debate to arrive at the best solutions.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers, Designers, Analysts, and potentially marketing/content teams, ensuring research is integrated early and often in the product lifecycle.

• Process Improvement Culture: An environment where research processes are continuously reviewed and optimized for efficiency and effectiveness. Feedback is valued and acted upon.

• Knowledge Sharing: A willingness to share research findings, methodologies, and learnings across teams to foster a collective understanding of the user and to avoid duplicated efforts.

📝 Enhancement Note: The company culture emphasizes a blend of purpose, performance, and collaboration. For a UX Researcher, this means being comfortable working in a dynamic, results-oriented environment where your insights are expected to have a direct impact, and where collaboration with diverse stakeholders is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Research Rigor with Speed: The "fast-paced" and "flexible environment with changing priorities" means balancing the need for robust research with the demand for rapid insights to inform product decisions and experiments.

• Influencing Stakeholders with Varying Research Maturity: Effectively communicating the value and application of UX research to individuals who may have less experience or understanding of research methodologies.

• Driving Monetization & Subscription Strategy: Translating user needs and behaviors into actionable strategies that directly impact revenue, which can be a complex challenge requiring a deep understanding of business goals.

• Navigating a Large User Base: Researching and understanding the diverse needs and behaviors of Flo Health's 80 million monthly users to ensure insights are representative and actionable.

Learning & Development Opportunities:

• Specialization in Growth & Monetization Research: Gaining deep expertise in research methods and strategic applications specifically for user acquisition, conversion optimization, and subscription strategies.

• Cross-functional Skill Development: Enhanced understanding of product management, data analysis, and business strategy through close collaboration.

• Industry Exposure: Working on a globally recognized digital health product with a massive user base provides unique learning experiences and exposure to cutting-edge tech and user needs.

• Mentorship & Leadership: Opportunities to mentor junior team members and take on leadership in research initiatives, shaping the future of research at Flo Health.

📝 Enhancement Note: This role presents an excellent opportunity for a researcher looking to specialize in growth-focused UX research within a highly successful B2C product. The challenges are framed as opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX research to significantly improve a B2C product's acquisition or retention metrics. What was your process, and what were the results?" (Focus on impact, methodology, and quantifiable outcomes.)

• "How would you approach researching and optimizing a web checkout funnel for a subscription-based product? What key metrics would you track, and what research methods would you employ?" (Demonstrate understanding of growth funnels, subscription models, and appropriate research techniques.)

Company & Culture Questions:

• "What excites you about Flo Health's mission and our focus on female health?" (Demonstrate genuine interest and alignment with the company's purpose.)

• "How do you handle situations where research findings conflict with stakeholder opinions or existing product plans?" (Assess your ability to advocate for users, communicate effectively, and navigate organizational dynamics.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly define the problem, your role, the research objectives, the methods used, key findings, actionable recommendations, and most importantly, the impact (quantified results).

• Focus on 'Why' and 'So What': Beyond just describing what you did, explain why you chose specific methods and what the implications of your findings were for the product and the business.

• Be Prepared for Deep Dives: Anticipate questions about your methodology choices, data analysis, stakeholder management, and any challenges you encountered.

• Highlight Growth Impact: Specifically call out how your research contributed to user acquisition, retention, monetization, or other key growth metrics.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to link research directly to business outcomes and your comfort with a fast-paced, growth-oriented environment. Prepare to discuss specific examples of how your work has driven measurable improvements.

📌 Application Steps

To apply for this Senior UX Researcher position:

• Submit your application through the provided link on the Flo Health careers page.

• Tailor Your Resume: Highlight your experience in B2C product environments, growth teams, and research focused on acquisition, retention, and monetization. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to lead end-to-end research, generate impactful insights, and drive measurable business results, especially in the context of web funnels and subscription strategies.

• Prepare Your Presentation: Practice presenting your chosen case studies, focusing on clarity, conciseness, and articulating the impact of your work. Be ready for follow-up questions on your methodology and decision-making process.

• Research Flo Health: Familiarize yourself with Flo Health's product, mission, and recent company news to demonstrate genuine interest and understanding during the interview process. Understand their approach to digital health and their user base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.