Senior UX Researcher at Demandbase

📍 Job Overview

Job Title: Senior UX Researcher Company: Demandbase Location: United States - Remote Job Type: Full-time Category: User Experience Research / Product Design Operations Date Posted: August 21, 2025 Experience Level: Mid-Senior Level Remote Status: Fully Remote

🚀 Role Summary

Lead and advance the discipline of user research within a high-growth B2B SaaS organization, focusing on shaping product strategy and execution.
Partner closely with Product, Design, and Engineering teams to uncover critical user insights that drive data-informed decision-making and product development.
Define and implement scalable, repeatable research practices, fostering a culture of user-centricity and research rigor across the organization.
Synthesize and communicate research findings effectively to diverse stakeholders, ensuring insights translate into actionable product improvements and customer success.
Champion the voice of the customer throughout strategic and tactical conversations, acting as a key advocate for user needs and experiences.

📝 Enhancement Note: While the role is "Senior UX Researcher," the responsibilities heavily lean into operations for the research function. The candidate will be instrumental in building out the research practice, which is a core operations function within product development. This involves process definition, scaling, and demonstrating impact, aligning with Revenue Operations principles of efficiency and measurable outcomes.

📈 Primary Responsibilities

Shape Research Processes: Collaborate with Design Leadership to establish scalable, repeatable, and rigorous user research methodologies and best practices across product teams.
Conduct Strategic Research: Lead end-to-end generative and evaluative user research studies, from planning and recruitment to analysis and synthesis, to inform product strategy, identify opportunities, and validate solutions.
Drive Cross-Functional Collaboration: Partner effectively with Product Managers, Designers, Engineers, and other stakeholders to ensure research insights are understood, integrated, and acted upon throughout the product development lifecycle.
Communicate Insights: Synthesize complex research data into clear, compelling narratives and actionable recommendations, delivering findings to executive leadership and cross-functional teams.
Measure Research Impact: Develop and track metrics to demonstrate the tangible value and ROI of user research on product quality, adoption, customer satisfaction, and business outcomes.
Democratize Research: Scale the research discipline by creating training materials, toolkits, and frameworks to empower non-researchers to conduct lightweight, effective user research.
Customer Advocacy: Serve as a visible and vocal advocate for user needs and perspectives in all product discussions, ensuring a deep understanding of customer pain points and desires.

📝 Enhancement Note: The responsibilities highlight a significant operational component, focusing on process building, scaling impact, and demonstrating value. This is characteristic of senior operations roles that aim to professionalize and optimize functional areas within a company.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Cognitive Science, or a related field is typically expected for this level of UX research role. Equivalent practical experience will also be considered.

Experience: 6-8+ years of hands-on user experience research experience, with a strong emphasis on B2B SaaS, enterprise software, or complex data-rich product environments.

Required Skills:

Research Methodology Expertise: Deep proficiency across a wide spectrum of qualitative research methods (e.g., user interviews, usability testing, contextual inquiry, diary studies) and quantitative methods (e.g., surveys, analytics, A/B testing, card sorting).
Strategic Insight Generation: Ability to translate raw data into strategic insights that directly inform product roadmaps, feature prioritization, and business decisions.
Storytelling and Influence: Exceptional communication, presentation, and storytelling skills, with a proven ability to persuade and influence diverse stakeholders, including executive leadership.
Process Development & Scaling: Experience in establishing, refining, and scaling research processes, frameworks, and best practices within a growing organization.
Cross-Functional Partnership: Demonstrated ability to build strong collaborative relationships and work effectively with Product Management, Design, Engineering, Marketing, and Sales teams.
Pragmatic Mindset: A results-oriented approach with a pragmatic, test-and-learn mentality, suitable for fast-moving, data-rich environments.
Customer Empathy: A genuine passion for understanding user needs and advocating for their experience.

Preferred Skills:

Industry Familiarity: Experience or strong understanding of AdTech, MarTech, or other data-intensive enterprise platforms.
Impact Measurement: Proven track record of measuring and demonstrating the business impact and ROI of user research initiatives.
Research Operations (ResOps): Contributions to research operations, including knowledge management systems, research participant databases, or research toolkits.
Mixed-Methods Expertise: Advanced skills in combining qualitative and quantitative data to provide a holistic understanding of user behavior and needs.

📝 Enhancement Note: The extensive experience requirement and the emphasis on "shaping research culture" and "scaling the discipline" position this as a role with significant operational responsibilities, requiring strategic thinking beyond individual study execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Research Case Studies: Demonstrate a portfolio showcasing 3-5 in-depth research projects that highlight your end-to-end research process, from problem definition to actionable insights and impact.
Methodological Diversity: Showcase expertise in applying a variety of qualitative and quantitative research methods across different stages of the product development lifecycle.
Insight Synthesis & Communication: Include examples of how you synthesized complex data into clear, compelling narratives and how these insights influenced product strategy and design decisions.
Impact Demonstration: Provide evidence of the impact of your research, ideally quantifying outcomes related to product improvements, user satisfaction, or business metrics.
Process Innovation: If applicable, include examples of how you contributed to improving research processes, tools, or team collaboration.

Process Documentation:

Research Plan Development: Showcase examples of well-defined research plans that clearly articulate objectives, methodologies, participant criteria, and timelines.
Usability Testing Protocols: Present examples of detailed usability test scripts and moderation guides.
Research Synthesis & Reporting: Demonstrate structured approaches to synthesizing findings, including affinity mapping, thematic analysis, and creating executive-ready reports or presentations.
Frameworks & Toolkits: If available, provide examples of frameworks or toolkits you have developed to support research activities or democratize research practices.

📝 Enhancement Note: For a role focused on shaping and scaling research, a portfolio demonstrating not just research execution but also process thinking, documentation, and impact measurement is crucial. This aligns with operations roles that emphasize robust processes and measurable outcomes.

💵 Compensation & Benefits

Salary Range:

San Francisco Bay Area: $151,000 - $227,000 per year
Other Locations: Salary ranges are location-specific and will be adjusted based on the primary work location of the candidate.

Benefits:

Health & Wellness: Up to 100% paid premiums for Medical and Vision coverage. Access to mental wellness resources, including Modern Health.
Work-Life Balance: Flexible Paid Time Off (PTO) policy. 15 paid holidays in 2025 (including a three-day break around July 4th and a full week off for Thanksgiving). "No Internal Meetings Fridays" to allow for focused work.
Financial Security: Competitive 401(k) plan with company match. Short-term and long-term disability coverage. Life insurance.
Professional Development: Opportunities for continuous learning and skill development, as implied by the role's focus on advancing the research discipline.

Working Hours: While not explicitly stated, a full-time role in the US typically involves a standard 40-hour work week. The "No Internal Meetings Fridays" suggests a deliberate effort to structure work time for efficiency and focus, a common practice in operations-oriented environments.

📝 Enhancement Note: The salary range is provided for the SF Bay Area, and the job description explicitly states that ranges are location-specific for other locations. This indicates a need for candidates to be aware of regional compensation benchmarks for similar operations and research roles in their specific location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Demandbase operates in the B2B Account-Based Marketing (ABM) and Go-To-Market (GTM) platform space, specifically within the AdTech/MarTech sector. This industry is characterized by rapid innovation, data-centricity, and a focus on driving measurable revenue outcomes. Company Size: Demandbase is a well-established, high-growth company. While not explicitly stated in the provided data, Greenhouse job boards often indicate company sizes that range from 1000+ employees for companies posting this many roles, suggesting a mature organization with established processes but still retaining a dynamic, growth-oriented culture. Founded: Demandbase was founded in 2008. This implies a company with a decade-plus of experience, likely having moved beyond startup chaos to build more formalized operational structures and product maturity.

Team Structure:

Reporting: The Senior UX Researcher will report to the VP, Head of Design & Research.
Team Size: The role will work alongside another senior researcher, suggesting a small but growing dedicated research function within a larger Design and Product organization.
Collaboration: Close collaboration is expected with Product Managers, Product Designers, Engineering teams, and potentially Marketing and Sales. This cross-functional interaction is key to the operational success of research insights.

Methodology:

Data-Driven Decision Making: The company emphasizes leveraging data and insights to drive strategy and execution, a core principle for operations roles.
User-Centricity: A commitment to understanding and advocating for the user is paramount, informing product development and customer success.
Agile Development: Given the SaaS and high-growth nature, an agile product development environment is likely, requiring research to be integrated iteratively.

Company Website: https://www.demandbase.com/

📝 Enhancement Note: Demandbase's focus on GTM and ABM platforms means that operational efficiency, data analysis, and measurable results are highly valued. A UX Researcher who can connect user insights to these business outcomes will be highly effective.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for seasoned professionals who can operate autonomously, mentor others, and contribute to strategic initiatives. For operations professionals, this means moving beyond task execution to process ownership and strategic impact. Reporting Structure: Reporting to the VP, Head of Design & Research provides direct access to leadership, offering opportunities to influence research strategy and gain high-level business exposure. This also implies a strong emphasis on strategic alignment and executive communication of research findings. Operations Impact: The Senior UX Researcher's impact will be measured by their ability to translate user insights into product improvements that enhance customer acquisition, retention, and overall customer satisfaction. This directly supports Demandbase's GTM objectives and revenue generation.

Growth Opportunities:

Leadership in Research Operations: Opportunity to play a pivotal role in defining and scaling the user research discipline, potentially leading to a Head of Research or Research Operations Manager role as the team grows.
Strategic Influence: Grow influence by consistently demonstrating the value of research in shaping product strategy and driving business outcomes, becoming a trusted advisor to product leadership.
Skill Specialization: Deepen expertise in specific research methodologies or quantitative impact measurement, contributing to the team's specialized capabilities.
Mentorship: Opportunity to mentor junior researchers or product team members in applying research techniques.

📝 Enhancement Note: The emphasis on "shaping the research process" and "scaling the discipline" points to a significant growth path in operationalizing and leading research functions, aligning with career progression in operations management and strategy.

🌐 Work Environment

Office Type: Demandbase offers a fully remote work environment. This requires strong self-discipline, effective asynchronous communication, and proficiency with remote collaboration tools. Office Location(s): While the role is remote, Demandbase has offices in the San Francisco Bay Area, Seattle, and India, with a team in the UK. This distributed nature means the researcher must be adept at working with teams across different time zones and cultures.

Workspace Context:

Collaboration Tools: Expect to utilize digital collaboration platforms (e.g., Slack, Zoom, Miro, Figma) extensively for communication, ideation, and research synthesis.
Data Accessibility: Access to product analytics, customer feedback platforms, and other data sources will be crucial for a holistic research approach.
Team Interaction: Regular virtual meetings, workshops, and feedback sessions with product, design, and engineering teams will be common. The "No Internal Meetings Fridays" suggests a structured approach to managing meeting load.

Work Schedule: A standard 40-hour work week is implied for this full-time role. The remote nature and flexible PTO policy suggest a focus on results and work-life harmony over strict adherence to office hours, provided business needs and collaboration are met.

📝 Enhancement Note: The fully remote aspect necessitates a proactive approach to communication and collaboration, similar to many operations roles that require bridging gaps between different functional teams and locations.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio to assess qualifications and fit.
Hiring Manager Interview: Discuss your experience, research philosophy, approach to shaping research culture, and how you handle collaboration with Product, Design, and Engineering.
Team/Peer Interviews: Meet with other researchers, designers, and potentially product managers to evaluate your collaboration style, communication skills, and technical expertise. Expect discussions on specific research methodologies and how you've applied them.
Portfolio Presentation: A core part of the process will be presenting case studies from your portfolio, demonstrating your research process, insights, and impact. Be prepared to discuss challenges and how you overcame them.
Executive/VP Interview: A final discussion with the VP, Head of Design & Research, focusing on strategic thinking, leadership potential, and alignment with Demandbase's vision for user research.

Portfolio Review Tips:

Focus on Impact: Clearly articulate the problem statement, your research approach, key insights, and, most importantly, the impact your research had on the product or business. Quantify outcomes whenever possible.
Showcase Process: Detail your research planning, execution, and synthesis methods. Explain why you chose specific methods.
Highlight Collaboration: Demonstrate how you partnered with stakeholders to ensure insights were understood and acted upon.
Tell a Story: Structure your case studies as compelling narratives that showcase your problem-solving skills and user advocacy.
Tailor to Demandbase: If possible, subtly align your examples with B2B SaaS challenges or data-rich environments.

Challenge Preparation:

Research Scenario: You might be given a hypothetical product challenge and asked to outline a research plan, including methodologies, participant criteria, and key questions.
Insight Synthesis: You may be presented with mock research data and asked to synthesize findings and present actionable recommendations.
Stakeholder Communication: Be ready to discuss how you would communicate sensitive or challenging research findings to different audiences.
Process Improvement: Prepare to discuss how you would approach building or improving a research process within a growing organization.

📝 Enhancement Note: The emphasis on "shaping research culture" and "scaling the discipline" suggests interview questions will probe your strategic thinking about operations and process improvement within UX research.

🛠 Tools & Technology Stack

Primary Tools:

User Research Platforms: Tools for conducting remote moderated and unmoderated usability testing, user interviews, and surveys (e.g., UserTesting.com, Lookback, Maze, Qualtrics, SurveyMonkey).
Collaboration & Whiteboarding: Digital tools for team collaboration, brainstorming, and synthesis (e.g., Miro, Mural, Figma, Confluence, Jira).
Data Analysis Software: Tools for qualitative data analysis (e.g., Dovetail, NVivo) and potentially quantitative analysis (e.g., Excel, Google Sheets, R, Python for statistical analysis).
Video Conferencing & Communication: Essential for remote collaboration (e.g., Zoom, Google Meet, Slack).

Analytics & Reporting:

Product Analytics: Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) for understanding user behavior and complementing qualitative insights.
CRM/Customer Data Platforms: Understanding how to access and leverage customer data from systems like Salesforce or Demandbase's own platform.

CRM & Automation:

CRM: While not directly a UX research tool, understanding CRM principles (like Salesforce) is beneficial for context in a B2B sales/marketing environment.
Automation Tools: Awareness of how automation impacts user workflows and customer journeys, though direct experience with automation tools might be less critical than understanding their impact.

📝 Enhancement Note: Proficiency with a range of research tools is expected, but demonstrating an understanding of how to integrate research insights with product analytics and CRM data is key for an operations-minded researcher.

👥 Team Culture & Values

Operations Values:

Data-Driven: A strong emphasis on using data and insights to inform decisions and measure impact.
Customer-Centricity: A deep commitment to understanding and advocating for the user.
Collaboration: A belief in the power of cross-functional teamwork to achieve the best outcomes.
Efficiency & Scalability: A drive to build repeatable processes that can scale with the company's growth.
Pragmatism & Agility: A willingness to adapt, learn, and iterate in a fast-paced environment.

Collaboration Style:

Partnership: The role emphasizes partnering with Product, Design, and Engineering, suggesting a collaborative, integrated approach rather than a siloed one.
Influence & Advocacy: The ability to influence stakeholders through strong communication and data-backed insights is valued.
Knowledge Sharing: A culture that likely encourages sharing learnings and best practices to elevate the entire team's capabilities.

📝 Enhancement Note: The company's values, particularly around data-driven decisions, customer-centricity, and collaboration, align strongly with the core tenets of successful operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

Scaling Research: Establishing and scaling robust research processes in a fast-growing company requires strategic planning and effective change management.
Balancing Generative & Evaluative Research: Effectively managing a mix of foundational research to identify opportunities and evaluative research to validate solutions.
Demonstrating ROI: Clearly articulating and quantifying the business impact of user research to secure buy-in and resources.
Cross-Functional Alignment: Ensuring consistent understanding and application of research insights across diverse teams (Product, Design, Engineering, Marketing).
Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

Learning & Development Opportunities:

Research Operations Development: Opportunity to build out the research operations function, contributing to the company's operational maturity in product development.
Strategic Impact: Grow by influencing product strategy at a senior level and directly contributing to business outcomes.
Mentorship: Mentor junior team members on research best practices and operations.
Industry Exposure: Gain experience in the AdTech/MarTech space and with complex B2B enterprise products.

📝 Enhancement Note: This role offers a unique opportunity to shape the operational framework for user research, a critical function for any product-led organization.

💡 Interview Preparation

Strategy Questions:

Process Building: "How would you approach defining and scaling user research processes at Demandbase? What are the key components of a robust research operations framework?"
Stakeholder Management: "Describe a time you had to influence a product decision with research insights. How did you handle resistance or differing opinions from stakeholders?"
Problem Solving: "Imagine we're seeing low adoption for a new feature. Outline your research approach to understand the root causes and propose solutions."
Impact Measurement: "How do you measure the success and impact of your UX research? Can you share an example of how you quantified the ROI of your work?"
Collaboration: "How do you ensure effective collaboration between research, design, and product teams in a fast-paced, remote environment?"

Company & Culture Questions:

"What interests you about Demandbase and our GTM platform?"
"How do you see user research contributing to Demandbase's overall business strategy and growth?"
"How do you stay updated on the latest UX research trends and best practices, and how would you bring that knowledge to our team?"
"Describe your ideal team dynamic and how you contribute to a positive, collaborative work environment."

Portfolio Presentation Strategy:

The STAR Method: Structure your case study presentations using Situation, Task, Action, and Result to provide clear, concise narratives.
Visual Aids: Use slides with visuals (wireframes, mockups, charts, key quotes) to illustrate your process and findings.
Focus on "Why": Explain the rationale behind your methodological choices and strategic decisions.
Quantify Impact: Wherever possible, present metrics that demonstrate the positive outcomes of your research.
Be Prepared for Deep Dives: Anticipate questions about your methodology, data analysis, and the specific challenges you faced and overcame.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just research expertise but also strategic thinking, operational acumen, and the ability to drive measurable impact, aligning with the expectations of a senior operations-focused role.

📌 Application Steps

To apply for this Senior UX Researcher position:

Submit your application through the provided Greenhouse link.
Portfolio Customization: Prepare a portfolio that clearly showcases your end-to-end research process, with a focus on B2B SaaS examples if available. Highlight how your research has driven product decisions and business impact.
Resume Optimization: Tailor your resume to emphasize your experience in shaping research processes, collaborating with cross-functional teams, and applying both qualitative and quantitative methods. Use keywords from the job description like "shaping research culture," "scaling the discipline," and "impact measurement."
Interview Preparation: Practice articulating your research methodologies, insights, and the impact of your work using the STAR method. Prepare to discuss how you would build and scale the research function at Demandbase.
Company Research: Familiarize yourself with Demandbase's GTM platform, target audience, and company values. Understand how user research plays a critical role in their success and how you can contribute to their operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior UX Researcher