Senior UX Designer, Ecommerce

📍 Job Overview

Job Title: Senior UX Designer, Ecommerce
Company: Freebird
Location: Colombia
Job Type: Full-Time
Category: UX/Product Design, Ecommerce Operations
Date Posted: February 12, 2026
Experience Level: 5-7+ Years
Remote Status: Remote Solely

🚀 Role Summary

• Drive significant revenue growth and customer retention through the strategic design and optimization of critical ecommerce user experiences.
• Lead the end-to-end design process for high-impact customer journeys, including product discovery, product detail pages (PDPs), checkout flows, subscription management, and post-purchase interactions.
• Leverage customer research, usability testing, analytics, and A/B experiment results to identify friction points and inform data-driven design decisions.
• Collaborate closely with cross-functional teams including Product, Engineering, Growth, and Marketing to ensure seamless execution and continuous improvement of digital customer touchpoints.

📝 Enhancement Note: This role is classified under Ecommerce Operations due to its direct impact on conversion rates, customer lifetime value, and overall revenue performance within the digital commerce funnel. The emphasis on data-driven optimization and cross-functional collaboration aligns with core principles of effective revenue operations.

📈 Primary Responsibilities

• Design and meticulously optimize high-conversion ecommerce user flows, encompassing product discovery, detailed product pages (PDPs), the entire checkout process, subscription management, billing portals, and post-purchase engagement touchpoints.
• Proactively utilize customer research findings, usability testing outcomes, comprehensive analytics data, and A/B experiment results to identify key areas of user friction and to rigorously inform all design decisions.
• Lead comprehensive design execution from the initial problem definition and research phases through the creation of detailed wireframes, interactive prototypes, and finalized UI designs.
• Foster strong, collaborative partnerships with Product and Engineering teams to ensure all designs are technically feasible, scalable for future growth, and production-ready.
• Work synergistically with Growth and Marketing teams to actively support experimentation initiatives, Conversion Rate Optimization (CRO) efforts, and performance-driven design enhancements.
• Design with experimentation in mind, actively supporting A/B tests and performing rapid iterations based on real-world performance data and user feedback.
• Maintain, evolve, and contribute to the company's design systems, ensuring consistency, accessibility, and high-quality user experiences across all digital platforms.
• Provide constructive feedback, mentorship, and design guidance to other team members as required, fostering a culture of shared learning and continuous improvement.

📝 Enhancement Note: The responsibilities highlight a deep focus on conversion optimization and revenue enhancement, common in senior-level operations roles. The emphasis on data utilization (analytics, usability testing, A/B tests) and cross-functional collaboration with Growth and Marketing teams is critical for driving GTM success through user experience.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience: 5–7+ years of dedicated experience in UX Design, Product Design, or Digital Experience Design, with a significant and demonstrable emphasis on ecommerce or Direct-to-Consumer (DTC) product environments.

Required Skills:

• Proven track record in designing and optimizing high-conversion ecommerce journeys, specifically including product discovery, detailed product pages (PDPs), checkout processes, and subscription models.
• Extensive experience operating within data-driven environments, leveraging quantitative and qualitative data to inform design strategy and execution.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Product Management, Engineering, Growth Marketing, and broader Marketing departments.
• Strong capability to lead projects end-to-end, from initial problem definition and user research through to final design execution and iterative improvements in a live production environment.
• Comfort and proven success operating within fast-paced, agile development environments where speed, quality, and measurable business impact are paramount.
• High proficiency with modern design and prototyping tools, specifically Figma, and a solid understanding of design system principles, usability testing methodologies, and wireframing techniques.

Preferred Skills:

• Prior experience designing for or managing subscription-based or recurring revenue business models.
• Experience actively contributing to the development, scaling, or maintenance of comprehensive design systems.
• Previous experience in a mentorship capacity, providing guidance to junior designers, or leading significant design initiatives.

📝 Enhancement Note: The experience requirements are substantial, indicating a need for a candidate who can independently drive complex projects and mentor others. The emphasis on DTC and ecommerce conversion is critical for this role's operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong command of product thinking and clear problem-solving methodologies applied to real-world design challenges.
• Case studies showcasing significant business impact, particularly in areas of ecommerce conversion optimization, user journey mapping, and subscription flow design.
• Evidence of end-to-end design ownership, from initial research and ideation through to implementation and iteration based on performance data.
• Visual examples of wireframes, interactive prototypes, and final UI designs, accompanied by clear explanations of design rationale and user-centered decision-making.
• Demonstrations of how user data, analytics, and A/B testing results were integrated into the design process to drive measurable improvements.

Process Documentation:

• Examples of how user research and customer insights were translated into actionable design strategies and user flows.
• Documentation of the design process for a complex ecommerce feature, detailing stages from problem definition, ideation, prototyping, testing, and final implementation.
• Evidence of collaboration with engineering and product teams, showcasing how design specifications were communicated and implemented effectively.
• Case studies illustrating the iterative design process, highlighting how user feedback and performance metrics led to design refinements and enhanced business outcomes.

📝 Enhancement Note: For a Senior UX Designer role focused on ecommerce, the portfolio is paramount. It must not only showcase design craft but also strategic thinking, data utilization, and a clear understanding of how design directly impacts business metrics like conversion rate and revenue.

💵 Compensation & Benefits

Salary Range: Based on regional salary research for Senior UX Designers in Colombia with 5-7+ years of experience and a remote, global company context, a competitive salary range would be estimated between COP $8,000,000 - $14,000,000 COP per month, or approximately $2,000 - $3,500 USD per month, depending on specific experience and negotiation.

Benefits:

• Competitive compensation package with a performance-based bonus structure directly tied to individual and company impact.
• Comprehensive medical, dental, and vision insurance plans to ensure health and well-being for the employee and their dependents.
• 401(k) retirement savings plan with a company match, supporting long-term financial planning.
• Unlimited Paid Time Off (PTO) policy, encouraging employees to take necessary time to rest and recharge without strict limitations.

Working Hours: This is a full-time role, typically requiring around 40 hours per week. The remote-first nature allows for flexibility in scheduling, provided that core collaboration hours with teams in different time zones are respected and met.

📝 Enhancement Note: Salary ranges for remote roles in Colombia working for international companies can vary significantly. The provided estimate is based on general market data for senior design roles and adjusted for the cost of living and typical compensation structures in Colombia for remote international positions. It's crucial for candidates to research current market rates and negotiate based on their specific experience and the company's compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, Personal Care Products. Freebird is positioned in a growing DTC market, focusing on innovative product development and customer acquisition through digital channels.

Company Size: Freebird has scaled to a 9-figure revenue brand, serving over 1 million customers, indicating a mid-to-large-sized company with established operations but still retaining a high-growth, agile startup mentality. This size suggests a need for scalable processes and efficient operations.

Founded: While the founding date isn't explicitly stated, the company's growth to 9-figure revenue implies it has been operational for several years, allowing it to refine its business model and operational strategies.

Team Structure:

• The UX Designer will be part of a growing design team, likely reporting into a Head of Design or Design Lead.
• This role requires close collaboration with Product Management, Engineering, Growth Marketing, and broader Marketing teams, indicating a matrixed or highly cross-functional team structure.
• The emphasis on "no politics, just execution" suggests an environment that values direct communication, accountability, and results over bureaucratic processes.

Methodology:

• Data-driven decision-making is core, utilizing analytics, customer research, and A/B testing to inform product and design strategies.
• Agile methodologies are likely employed for product development and design iteration, emphasizing speed and continuous improvement.
• A strong focus on performance metrics, conversion rates, and revenue impact will guide design priorities and evaluations.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: The company's profile as a high-growth DTC brand underscores the importance of operational efficiency and customer experience in driving revenue. The "no politics, just execution" culture suggests a preference for direct communication and measurable results, which is typical of operations-focused environments.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant degree of autonomy, responsibility, and expected impact. The role is not entry-level but requires seasoned professionals capable of leading complex design initiatives and influencing strategic decisions within the ecommerce funnel.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead or Head of Design. However, their work will be highly collaborative, requiring constant interaction with Product Managers, Engineering Leads, and Growth Marketing Managers, who may operate as functional stakeholders or project leads for specific initiatives.

Operations Impact: The role's direct impact on revenue is substantial. By optimizing conversion rates on product discovery, PDPs, checkout, and subscription flows, this designer will directly influence Freebird's top-line revenue and customer lifetime value. Their work is a critical component of the GTM strategy, ensuring the customer journey is as seamless and effective as possible from awareness to purchase and retention.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in ecommerce UX, conversion rate optimization (CRO), subscription design, and user research methodologies.
• Design System Leadership: Potential to take on a more significant role in evolving, scaling, and governing the company's design system, a key operational asset.
• Mentorship and Team Leadership: As a senior member, there's a clear path to mentoring junior designers and potentially leading design initiatives or small project teams.
• Cross-Functional Influence: Opportunity to influence product strategy and roadmap decisions based on UX insights and performance data, extending influence beyond pure design execution.

📝 Enhancement Note: The role is positioned for high impact within the company's revenue-generating engine. Growth opportunities are tied to deepening specialized UX skills relevant to ecommerce operations and potentially moving into leadership or strategic influencing roles.

🌐 Work Environment

Office Type: The company operates on a "Remote-first & flexible" model, meaning there is no central physical office for this role. Employees are trusted to work autonomously from their chosen locations.

Office Location(s): This role is open to candidates located anywhere in Colombia, emphasizing a distributed, remote workforce.

Workspace Context:

• The remote-first environment necessitates strong self-discipline, proactive communication, and reliance on digital collaboration tools.
• Employees will have access to the company's suite of digital tools for design, collaboration, and project management, fostering a connected virtual workspace.
• Opportunities for interaction will be primarily through virtual meetings, Slack channels, and collaborative design sessions, promoting a culture of shared effort despite physical distance.

Work Schedule: While a standard 40-hour work week is expected, the remote nature offers flexibility. This allows designers to structure their days to optimize personal productivity, manage different time zones for collaboration, and maintain a healthy work-life balance. Effective time management and clear communication regarding availability are key.

📝 Enhancement Note: The remote-first nature is a key characteristic. For operations roles, this implies a need for robust digital infrastructure, clear communication protocols, and a culture of trust and accountability, allowing for efficient workflow management even without physical proximity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, role understanding, and cultural fit.
• Portfolio Review & Design Exercise: This stage will likely involve presenting a curated portfolio showcasing relevant ecommerce UX projects and potentially a small, focused design challenge or case study relevant to Freebird's business.
• Cross-Functional Interviews: Interviews with key stakeholders from Product, Engineering, and Growth/Marketing teams to evaluate collaboration skills, technical understanding, and strategic thinking.
• Hiring Manager Interview: A final discussion with the direct hiring manager to delve deeper into experience, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable business outcomes (e.g., increased conversion rates, reduced drop-off, improved AOV, subscription growth). Quantify results wherever possible.
• Showcase Problem-Solving: Clearly articulate the problem you were trying to solve, your research methodologies, design process, and the rationale behind your key decisions.
• Highlight Collaboration: Include examples of how you worked with product managers, engineers, and marketing teams to bring designs to life.
• Ecommerce Specialization: Emphasize your experience with specific ecommerce flows (discovery, PDP, checkout, subscriptions) and showcase your understanding of DTC best practices.
• Figma Proficiency: Be prepared to walk through your Figma files to demonstrate your technical skills, organization, and design system thinking.

Challenge Preparation:

• Understand the Business: Research Freebird's products, target audience, brand voice, and competitive landscape. Understand their DTC model and the importance of customer experience.
• Anticipate Ecommerce Scenarios: Be ready to discuss common ecommerce UX challenges and how you would approach solving them. This could include optimizing checkout abandonment, improving product discoverability, or enhancing subscription value.
• Data-Driven Approach: Prepare to discuss how you use data (analytics, user feedback, A/B tests) to inform your design decisions and measure success.

📝 Enhancement Note: The interview process for a senior UX role, especially in a data-driven ecommerce company, will heavily scrutinize the portfolio for demonstrable business impact and a structured, hypothesis-driven design approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a must.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Axure, or similar for advanced prototyping might be beneficial.
• Usability Testing Platforms: Experience with tools like UserTesting.com, Maze, Lookback, or similar for conducting remote usability studies.
• Wireframing Tools: While Figma can do this, familiarity with dedicated tools like Balsamiq or Sketch might be useful for early-stage ideation.

Analytics & Reporting:

• Web Analytics Tools: Proficiency with Google Analytics, Adobe Analytics, or similar for understanding user behavior and tracking conversion funnels.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or internal experimentation platforms for designing and analyzing tests.
• Data Visualization Tools: Familiarity with tools like Tableau, Looker, or Power BI for interpreting data and creating reports can be advantageous.

CRM & Automation:

• CRM Systems: While not a primary tool for UX designers, understanding how CRM data (e.g., Salesforce, HubSpot) informs customer segmentation and personalization can be valuable.
• E-commerce Platforms: Familiarity with platforms like Shopify Plus, Magento, or custom-built solutions is beneficial for understanding technical constraints and capabilities.
• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks, sprints, and collaborating with engineering teams.

📝 Enhancement Note: While the core requirement is design proficiency, understanding the broader tech stack, particularly analytics and experimentation tools, is crucial for a role focused on driving ecommerce performance. This shows an operational mindset.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs, ensuring every design decision enhances the user experience and drives satisfaction.
• Data-Driven Decision Making: A culture that relies on quantitative and qualitative data—analytics, A/B tests, user research—to validate hypotheses and measure the impact of design choices.
• Bias for Action & Execution: A fast-paced environment that values getting things done efficiently and effectively, with a focus on tangible results and continuous improvement.
• Collaboration & Transparency: Open communication and teamwork across departments, fostering a shared understanding of goals and challenges, and encouraging constructive feedback.
• Innovation & Experimentation: A willingness to test new ideas, challenge the status quo, and embrace iterative design processes to find optimal solutions.

Collaboration Style:

• Cross-functional Partnership: Actively engaging with Product, Engineering, Growth, and Marketing teams to ensure designs are aligned with business objectives, technically feasible, and effectively promoted.
• Iterative Feedback Loops: Regularly seeking and providing feedback on designs and user experiences, fostering a culture of continuous refinement.
• Shared Ownership: Promoting a collective responsibility for the success of ecommerce initiatives, where design plays a pivotal role in achieving shared goals.

📝 Enhancement Note: The values emphasize a results-oriented, data-informed, and collaborative approach, which is characteristic of successful operations teams focused on driving growth and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced, high-growth environment, ensuring that rapid design iterations and feature releases maintain high standards of quality, usability, and consistency.
• Data Interpretation: Effectively translating complex user data and A/B test results into actionable design insights and improvements that drive measurable business outcomes.
• Cross-Functional Alignment: Navigating priorities and perspectives across multiple departments (Product, Engineering, Growth, Marketing) to achieve cohesive and effective user experiences.
• Evolving DTC Landscape: Staying ahead of industry trends, competitive pressures, and evolving customer expectations in the dynamic DTC ecommerce space.

Learning & Development Opportunities:

• Specialized Ecommerce UX Training: Opportunities to attend workshops, webinars, or courses focused on advanced ecommerce conversion optimization and user journey design.
• Design System Contribution: Potential to lead or significantly contribute to the evolution and scaling of the company's design system, a critical operational asset.
• Mentorship Programs: Formal or informal mentorship opportunities with senior design leaders or experienced professionals in the DTC or operations space.
• Industry Conferences: Access to relevant design and ecommerce conferences to network, learn about emerging trends, and share best practices.

📝 Enhancement Note: The challenges highlight the operational complexities of a high-growth DTC business, requiring a designer who can be both strategic and tactical, data-literate, and adept at cross-functional collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data and A/B testing results to significantly improve an ecommerce checkout flow. What was the outcome?" (Focus on data interpretation, process, and quantifiable impact.)
• "How would you approach designing a new product discovery feature for a DTC brand like Freebird? Walk us through your process from ideation to iteration." (Assess problem-solving, user research, and end-to-end design capabilities.)
• "Imagine our subscription churn rate increased by 10%. What steps would you take as a UX Designer to investigate and address this issue?" (Tests analytical thinking, hypothesis generation, and understanding of subscription models.)

Company & Culture Questions:

• "What excites you about Freebird's mission and our position in the DTC ecommerce market?" (Assess research and genuine interest.)
• "How do you align your design process with the needs of Growth and Marketing teams focused on conversion and acquisition?" (Evaluates understanding of cross-functional collaboration and GTM alignment.)
• "Describe your experience working in a remote-first, agile environment. What strategies do you employ to stay productive and collaborate effectively?" (Gauges adaptability to remote work and agile methodologies.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes: conversion optimization, subscription flows, or DTC customer journeys. Begin each case study with a clear problem statement and expected business outcome.
• Quantify Everything: For each project, present clear metrics showing the impact of your design work. Use charts and graphs to visualize improvements in conversion rates, engagement, or revenue.
• Show, Don't Just Tell: Be prepared to walk through your Figma files, wireframes, and prototypes. Explain your design decisions and how they addressed user needs and business goals.
• Highlight Collaboration: Explicitly discuss how you partnered with Product Managers, Engineers, and Marketing teams, and showcase any tangible outputs of that collaboration (e.g., shared specs, joint strategy documents).

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design craft, strategic thinking, operational impact, and collaborative skills, specifically within the ecommerce and DTC context.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Workable.
• Customize Your Resume: Tailor your resume to highlight specific experience in ecommerce UX, conversion optimization, DTC brands, and your proficiency with tools like Figma. Use keywords from the job description to ensure ATS compatibility and clearly showcase achievements with quantifiable results.
• Curate Your Portfolio: Select 3-5 of your strongest ecommerce or DTC design case studies that best represent the skills and experience required. Ensure each case study clearly articulates the problem, your process, your role, the solutions, and the measurable business impact. Be prepared to present this virtually.
• Prepare for a Design Challenge: Anticipate a potential design exercise or a deep dive into your portfolio projects. Practice articulating your design rationale, decision-making process, and the business outcomes achieved. Focus on your ability to think strategically and solve problems relevant to Freebird's ecommerce operations.
• Research Freebird: Thoroughly research Freebird's brand, products, website, and recent news. Understand their DTC model, target audience, and competitive landscape. Be ready to discuss how your UX design philosophy aligns with their culture and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.