Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: TripleLift Location: Pune, Maharashtra, India Job Type: Full-time Category: User Experience (UX) Design Date Posted: August 12, 2025 Experience Level: Senior (6+ years) Remote Status: On-site

🚀 Role Summary

• This Senior UX Designer role focuses on the end-to-end product development lifecycle, from ideation and research to prototyping and implementation.
• The position requires a strong emphasis on cross-functional collaboration with Product Management and Engineering teams to deliver industry-leading features and applications.
• A key aspect of the role involves championing user needs through primary and secondary research, user testing, and translating insights into actionable design solutions.
• The successful candidate will leverage and contribute to design systems, utilize product analytics, and manage stakeholder relationships to navigate ambiguity and drive product success.

📝 Enhancement Note: While the title is "Senior UX Designer," the responsibilities and required experience (6+ years) suggest a role with significant autonomy and impact, likely responsible for key product areas or complex feature sets within the R&D organization. The emphasis on "championing our users" and "negotiating scope" indicates a need for strong advocacy and strategic thinking beyond pure design execution.

📈 Primary Responsibilities

• Partner with Product Management and Engineering teams to conceptualize, design, and deliver innovative features and applications in the digital advertising space.
• Contribute to the development, estimation, and execution of the quarterly product roadmap, ensuring alignment with business objectives and user needs.
• Conduct primary and secondary user research to deeply understand user problems, validate hypotheses, and inform design decisions.
• Rapidly generate a range of UX deliverables (wireframes, user flows, prototypes, mockups) to address defined business and user goals.
• Leverage and contribute to the company's design system to ensure consistency, efficiency, and scalability in design solutions.
• Validate design decisions through internal and external user testing, iterating based on feedback and data.
• Manage stakeholder expectations and effectively reconcile conflicting feedback from various teams and leadership.
• Prepare and hand off design specifications to engineering teams to ensure smooth and accurate implementation.
• Conduct functional and visual quality assurance (QA) on implemented features to ensure design fidelity and user experience standards are met.
• Monitor the performance and success of launched designs using product analytics and user feedback, proactively identifying opportunities for optimization.

📝 Enhancement Note: The responsibilities highlight a full-stack UX role within an agile development environment. The emphasis on "monitoring the success of your designs and proactively offer ways to optimize" points to a data-driven approach, where the designer is responsible for the ongoing performance of their work, not just the initial delivery.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's degree in Design (e.g., Interaction Design, Human-Computer Interaction, Graphic Design), Computer Science, or a related field is typically expected for a senior-level UX role, though equivalent practical experience can often substitute.

Experience:

• A minimum of 6 years of professional experience in User Experience (UX) design, with a proven track record of designing and delivering complex digital products and features.
• Demonstrated experience working within agile development methodologies and contributing to product roadmaps.
• Experience in the ad tech or digital media industry would be highly beneficial, providing context for the specific challenges and opportunities in this domain.

Required Skills:

• UX Design Expertise: Comprehensive understanding of UX principles, user-centered design methodologies, and the ability to apply them across the product lifecycle.
• User Research: Proficiency in conducting both primary (e.g., interviews, usability testing) and secondary research to gather user insights and validate design concepts.
• Prototyping & Wireframing: Strong skills in creating low-fidelity wireframes, user flows, and high-fidelity interactive prototypes to effectively communicate design ideas.
• Design Systems: Experience working with, contributing to, and advocating for the use of design systems to maintain consistency and efficiency.
• Agile Methodologies: Familiarity with agile development processes, including sprint planning, backlog grooming, and iterative design cycles.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale clearly and collaborate effectively with cross-functional teams and stakeholders.
• Product Analytics: Comfort using product analytics tools and other data sources to understand user behavior and measure design impact.
• Design Tools: Proficiency in industry-standard design and prototyping tools, with a specific requirement for Figma.
• Front-end Understanding: Basic understanding of front-end technologies like React and their implications for design implementation.
• Problem Solving: Strong analytical and critical thinking skills to tackle complex design challenges and develop elegant solutions.
• Stakeholder Management: Ability to manage relationships with diverse stakeholders and effectively navigate differing opinions and priorities.
• Quality Assurance (QA): Experience in conducting functional and visual QA for design implementations.

Preferred Skills:

• Visual Design & Interaction Design: Strong capabilities in visual design principles and interaction design patterns.
• Content Design: Experience in crafting clear, concise, and user-friendly content within digital interfaces.
• Future-Proofing Designs: Ability to design with scalability and future iterations in mind, ensuring designs can mature gracefully.
• Ambiguity Navigation: Proactive and comfortable working in environments with evolving requirements and a high degree of ambiguity.

📝 Enhancement Note: The required skills clearly emphasize a hands-on, strategic UX professional who can operate autonomously. The specific mention of Figma and React indicates the primary technology stack for design and development, which candidates should be prepared to discuss in relation to their experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Problem-Solving Showcase: A portfolio that clearly demonstrates your ability to identify user problems, articulate design challenges, and present well-reasoned solutions, supported by a clear design process.
• UI Execution & Craftsmanship: High-quality visual design examples that showcase attention to detail, aesthetic sensibility, and the ability to create engaging and intuitive user interfaces.
• Process Documentation: Include case studies that detail your end-to-end design process, from initial research and ideation through to prototyping, testing, and implementation.
• Impact & Results: Quantifiable outcomes or qualitative insights demonstrating the positive impact of your designs on user experience, business goals, or key performance indicators (KPIs).
• Design System Contribution: Examples of how you have worked with or contributed to design systems, illustrating your understanding of reusable components and design consistency.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of how you have mapped out user journeys, defined interaction flows, and optimized existing processes through thoughtful UX design.
• System Implementation Standards: Demonstrate your ability to prepare designs for engineering handoff, ensuring clarity and adherence to technical constraints and design system guidelines.
• Measurement & Performance Analysis: Include instances where you've used data and user feedback to measure the success of your designs and drive improvements, highlighting your analytical approach.

📝 Enhancement Note: For a Senior UX Designer role, the portfolio is critical. It should not just display final UI but also the thought process, research methodology, and iterative refinement that led to the solution. Candidates should be prepared to walk through at least one comprehensive case study detailing their role, process, and the impact of their work.

💵 Compensation & Benefits

Salary Range:

• For a Senior UX Designer with 6+ years of experience in Pune, India, the estimated annual salary range would typically fall between ₹1,200,000 and ₹2,500,000 (approximately $14,400 - $30,000 USD at current exchange rates). This range can vary based on the specific company's compensation philosophy, the candidate's exact experience and skill set, and the prevailing market rates in Pune for senior tech roles.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and public holidays, allowing for work-life balance.
• Professional Development: Opportunities for training, workshops, conferences, and access to online learning platforms to enhance UX skills and industry knowledge.
• Retirement Savings: Contributions to provident fund (PF) or other retirement savings schemes as per Indian regulations.
• Performance Bonuses: Potential for annual performance-based bonuses tied to individual and company achievements.
• Stock Options/Equity: Possible participation in employee stock option plans, especially given the company's growth trajectory.
• Wellness Programs: Initiatives focused on employee well-being, such as gym memberships, wellness activities, or mental health support.
• Commuting Assistance: Potential support for transportation to and from the office, given it's an on-site role.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, usually Monday to Friday. Given the agile and cross-functional nature of the role, some flexibility might be expected to accommodate project needs and collaboration with teams in different time zones if applicable, though the primary location is Pune.

📝 Enhancement Note: Salary estimations are based on general market data for senior-level tech roles in Pune, India, and industry benchmarks for UX Design. Specific benefits packages can vary significantly; candidates should inquire about the details during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• TripleLift operates within the digital advertising technology (AdTech) industry, specifically focusing on programmatic advertising, publisher monetization, and creative ad formats. This industry is characterized by rapid innovation, data-driven decision-making, and a competitive landscape. The UX team's work directly impacts the efficiency and effectiveness of advertising campaigns and publisher platforms.

Company Size:

• TripleLift is a growing company. While the exact number of employees isn't provided, being part of the Vista Equity Partners portfolio suggests a significant scale of operations, likely exceeding several hundred employees globally. This size offers the stability and resources of a larger organization while potentially retaining some of the agility of a growing tech company. For operations professionals, this means opportunities for impact within established processes but also the chance to influence and improve them.

Founded:

• TripleLift was founded in 2007. This long history in the AdTech space indicates a mature understanding of the market, established product-market fit, and a history of adaptation to industry changes. The company's longevity suggests a stable foundation and a proven business model.

Team Structure:

• The UX team is a subset of the larger R&D organization.
• This specific role reports directly to the department head, indicating a senior position within the UX hierarchy.
• The UX team is described as "dual purpose," overseeing both application design and ad formats, suggesting a broad scope of responsibility.
• The team works cross-functionally, implying close collaboration with Product Management, Engineering, and potentially Marketing or Sales teams to deliver cohesive user experiences.

Methodology:

• The UX team utilizes agile methodologies for product development, emphasizing iterative cycles and close collaboration.
• A strong focus is placed on user-centered design, driven by both qualitative (user research) and quantitative (product analytics) data.
• Design systems are a key component, ensuring consistency and efficiency in design output.
• The team is expected to be proactive in workflow planning and optimization, identifying and implementing improvements.
• Automation and efficiency practices are likely integrated into the design and development processes to scale effectively.

Company Website:

• https://triplelift.com/

📝 Enhancement Note: Understanding TripleLift's position in the AdTech industry is crucial for a UX Designer. The company's mission to "elevate digital advertising" suggests a commitment to innovation and quality, which should be reflected in the design work. The dual focus on applications and ad formats means the UX team needs to be versatile.

📈 Career & Growth Analysis

Operations Career Level:

• This role is classified as Senior UX Designer, indicating a mid-to-senior level position. It implies a high degree of autonomy, ownership over significant product areas, and the expectation to mentor or guide more junior designers. The focus is on strategic design thinking, problem-solving, and driving product initiatives from conception to launch and beyond.

Reporting Structure:

• The Senior UX Designer reports directly to the department head of UX. This structure suggests a clear line of communication and access to leadership, allowing for direct input on strategy and design direction. It also indicates that the department head is likely involved in high-level strategy and team management.

Operations Impact:

• The UX team's work directly influences the user experience for TripleLift's clients (publishers and advertisers) and indirectly impacts end-consumers. By creating intuitive and efficient applications and ad formats, the UX team contributes to:
  • Publisher Monetization: Improved ad platform usability can lead to higher publisher satisfaction and better ad yield.
  • Advertiser Performance: Well-designed ad formats and targeting tools can enhance campaign effectiveness and ROI for advertisers.
  • Brand Reputation: High-quality user experiences reinforce TripleLift's brand as a leader in innovative advertising solutions.
  • Product Adoption & Retention: Intuitive design drives user adoption and encourages continued engagement with TripleLift's platform.

Growth Opportunities:

• Leadership Track: Progression to Lead UX Designer, UX Manager, or Head of UX, overseeing design strategy and managing a team.
• Specialization: Deepening expertise in specific areas like user research, interaction design, product strategy, or design systems.
• Cross-functional Mobility: Opportunities to move into Product Management or related roles, leveraging design expertise.
• Skill Development: Continuous learning through company-provided resources, industry conferences (e.g., UXPA, Nielsen Norman Group), and hands-on experience with cutting-edge AdTech products.
• Mentorship: Potential to mentor junior designers and contribute to the growth of the UX practice within TripleLift.

📝 Enhancement Note: The "Senior" title and direct reporting to the department head suggest this is a pivotal role with significant potential for career advancement within TripleLift's R&D organization. Candidates should be prepared to discuss their long-term career aspirations and how this role aligns with them.

🌐 Work Environment

Office Type:

• This is an on-site role based in Pune, Maharashtra, India. The office environment is likely a modern, collaborative workspace designed to foster innovation and teamwork, typical of tech companies.

Office Location(s):

• The specific office building or campus location in Pune is not detailed, but it would be a professional corporate setting. Candidates should consider commute times and local accessibility when evaluating this role.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional work implies a highly collaborative atmosphere where designers regularly interact with product managers, engineers, and potentially other stakeholders.
• Tools and Technology: Access to industry-standard design software (Figma), collaboration tools, and potentially specialized AdTech platforms.
• Team Interaction: Opportunities for daily interaction with the UX team, fostering a strong sense of community and shared learning. Regular design critiques, brainstorming sessions, and knowledge-sharing are expected.
• Focus on Innovation: The AdTech industry demands continuous innovation, suggesting an environment that encourages experimentation and the exploration of new design approaches.

Work Schedule:

• The standard work schedule is likely Monday to Friday, approximately 9 AM to 6 PM IST (40 hours/week). However, given the nature of product development and agile sprints, occasional flexibility might be required to meet project deadlines or collaborate with teams in different time zones.

📝 Enhancement Note: As an on-site role, the physical work environment and the daily collaborative interactions are key aspects. Candidates should consider if the Pune office culture aligns with their preferred working style and if the commute is feasible.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications and fit.
• Portfolio Review & Discussion: Candidates will be asked to present their portfolio, walking through 1-2 key case studies that highlight their process, problem-solving skills, and impact. Expect in-depth questions about design decisions, trade-offs, and user research methodologies.
• Skills-Based Assessments: This may include a design exercise or a take-home challenge related to a typical UX problem TripleLift might face, assessing practical skills in research, ideation, and prototyping.
• Cross-functional Interviews: Interviews with Product Managers and Engineering leads to evaluate collaboration style, communication effectiveness, and technical understanding.
• Behavioral Interviews: Questions assessing cultural fit, ability to handle ambiguity, self-management, and stakeholder communication.
• Final Round: Potentially an interview with the department head or a senior leader to discuss overall strategy, career aspirations, and final fit.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives, clearly outlining the problem, your role, the process followed, the solution, and the measurable outcomes.
• Process Emphasis: Detail your research methods, ideation techniques, prototyping tools, and testing strategies. Explain why you made certain decisions.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-fidelity mockups and prototypes where appropriate.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
• Tailor to TripleLift: Highlight projects that demonstrate experience with complex platforms, data visualization, or B2B applications, if applicable. Show an understanding of the AdTech space if possible.

Challenge Preparation:

• Understand the Context: If given a design challenge, take time to understand the business goals and user context provided.
• Structure Your Approach: Outline your plan before diving into solutions. This might include research, user flows, wireframing, and prototyping.
• Focus on Process: Demonstrate your thought process, even if you can't complete the entire design within the given timeframe. Explain your assumptions and trade-offs.
• Presentation Skills: Be prepared to present your solution clearly and concisely, articulating your rationale and addressing potential questions.

📝 Enhancement Note: The interview process is likely rigorous, focusing heavily on the candidate's ability to translate user needs into effective design solutions within a fast-paced, collaborative environment. A strong portfolio that showcases a robust design process and measurable impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required design tool, indicating it's the primary platform for wireframing, prototyping, and UI design. Proficiency here is essential.
• Prototyping Tools: Beyond Figma, experience with other prototyping tools (e.g., InVision, Axure) might be beneficial for showcasing diverse skill sets.
• Design System Management Tools: Familiarity with tools used to manage and document design system components.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user behavior, engagement metrics, and conversion funnels.
• Data Visualization Tools: Familiarity with tools for creating dashboards and reports (e.g., Tableau, Looker, Power BI) to communicate insights effectively.

CRM & Automation:

• While not directly a UX tool, understanding how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with user-facing applications can provide valuable context for B2B product design.

Other Potentially Relevant Tools:

• User Research Platforms: Tools for conducting remote usability testing or surveys (e.g., UserTesting.com, SurveyMonkey).
• Project Management Tools: Familiarity with Agile project management software like Jira, Asana, or Trello for roadmap planning and task tracking.
• Collaboration Tools: Slack, Microsoft Teams for communication and collaboration.

📝 Enhancement Note: Strong proficiency in Figma is non-negotiable. Understanding how to leverage product analytics to inform design decisions is also a key requirement, highlighting a data-driven approach to UX.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value likely driving all design decisions, ensuring that user needs and goals are prioritized.
• Collaboration: Strong emphasis on working effectively with cross-functional teams (Product, Engineering) to achieve shared goals.
• Innovation: A culture that encourages creative thinking, experimentation, and the development of novel solutions in the dynamic AdTech space.
• Data-Driven: Decisions are informed by user research, product analytics, and performance metrics, promoting a culture of continuous improvement.
• Ownership & Accountability: Taking responsibility for design outcomes from conception through to post-launch optimization.
• Efficiency & Scalability: Designing solutions that are not only effective but also maintainable and scalable, often through the use of design systems.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply embedded within product teams, working closely with PMs and Engineers throughout the development cycle.
• Open Communication: Encouraging transparent communication, constructive feedback, and active participation in design critiques and reviews.
• Agile Mindset: Embracing iterative development, flexibility, and adaptability to changing requirements and priorities.
• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and insights within the UX team and across the organization.

📝 Enhancement Note: The culture emphasizes a proactive, collaborative, and data-informed approach to design. Candidates who thrive in fast-paced environments and enjoy working closely with technical and product teams will likely find this a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The role requires comfort working with evolving requirements and less defined problem spaces, common in innovative tech environments. Candidates need to be proactive in seeking clarity and defining scope.
• Balancing User Needs with Business Goals: Effectively advocating for the user while considering technical constraints, business objectives, and market demands requires strong negotiation and prioritization skills.
• AdTech Complexity: Designing intuitive experiences for the complex AdTech ecosystem, which involves multiple stakeholders (publishers, advertisers, consumers), can be challenging.
• Rapid Iteration: The fast-paced nature of the AdTech industry requires designers to adapt quickly and iterate rapidly on designs based on feedback and market shifts.
• Cross-functional Alignment: Ensuring all stakeholders are aligned on design decisions and the overall user experience vision can be a continuous challenge.

Learning & Development Opportunities:

• AdTech Industry Expertise: Gaining deep knowledge of the programmatic advertising landscape, including its technologies, players, and trends.
• Advanced UX Skills: Enhancing expertise in areas like user research methodologies, interaction design patterns, and information architecture.
• Design System Mastery: Contributing to and mastering the use of sophisticated design systems for scalable product development.
• Data Analysis for Design: Developing stronger skills in interpreting product analytics and user data to drive design decisions.
• Cross-functional Collaboration: Improving communication and collaboration skills with engineering and product management teams.
• Industry Conferences & Certifications: Opportunities to attend relevant UX and AdTech conferences or pursue certifications to stay current with industry best practices.

📝 Enhancement Note: The challenges presented are typical for senior roles in innovative tech companies. The company's commitment to growth suggests ample opportunities for learning and professional development, particularly within the specialized field of AdTech UX.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach understanding the key user segments for our advertising platform, and what research methods would you prioritize to validate their needs?" (Prepare to discuss user segmentation, persona development, and research planning.)
• Collaboration & Stakeholder Management: "Describe a time you had to reconcile conflicting feedback from product management and engineering on a design. How did you approach it, and what was the outcome?" (Focus on communication, negotiation, and finding common ground.)
• Problem-Solving: "Imagine we want to improve the onboarding experience for new publishers. Walk us through your design process, from identifying the core issues to proposing a solution." (Demonstrate your end-to-end design thinking and ability to structure a solution.)

Company & Culture Questions:

• Company Operations Culture: "TripleLift emphasizes innovation and cross-functional collaboration. How do you contribute to a culture of innovation in your design work, and how do you foster collaboration with engineering teams?" (Highlight proactive contributions and collaborative behaviors.)
• Operations Team Dynamics: "How do you typically integrate into a new product team, and what is your preferred method for receiving and giving design feedback?" (Discuss your onboarding approach and feedback mechanisms.)
• Operations Impact Measurement: "How do you measure the success of your UX designs, and can you provide an example of how you used data to optimize a feature post-launch?" (Prepare to discuss specific metrics and analytical approaches.)

Portfolio Presentation Strategy:

• Select Relevant Case Studies: Choose 2-3 projects that best showcase your problem-solving skills, design process, and impact, preferably related to complex platforms or B2B applications if available.
• Structure Your Narrative: For each case study, clearly articulate:
  1. The Problem: What user or business problem were you trying to solve?
  2. Your Role: What was your specific contribution?
  3. The Process: Detail your research, ideation, design, and testing phases.
  4. The Solution: Present your final designs, highlighting key features and rationale.
  5. The Impact: Quantify the results or explain the qualitative outcomes.
• Highlight Figma Proficiency: Be ready to discuss your workflow within Figma and how you utilize its features for prototyping and collaboration.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and the rationale behind your approach.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of the UX process, a data-driven mindset, effective collaboration skills, and the ability to communicate design rationale clearly. The portfolio presentation is a critical opportunity to showcase these capabilities.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the TripleLift careers site.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your most relevant UX design experience, focusing on projects that demonstrate your problem-solving skills, end-to-end process, and impact.
• Resume Optimization: Clearly articulate your 6+ years of experience, specific design skills (especially Figma, user research, prototyping), and achievements using action verbs and quantifiable results where possible. Integrate keywords like "UX Design," "User Research," "Prototyping," "Design Systems," and "Agile."
• Interview Preparation: Practice articulating your design process and presenting your portfolio case studies. Prepare answers to common behavioral and situational questions related to collaboration, problem-solving, and handling ambiguity.
• Company Research: Familiarize yourself with TripleLift's products, mission, and the AdTech industry. Understand their focus on innovation and cross-functional collaboration to align your responses with their culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.