Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Jersey City, NJ (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: December 04, 2025 Experience Level: 8+ Years (Senior) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead full-cycle design projects from concept and ideation to high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Analyze behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, balancing business goals with user needs.

📝 Enhancement Note: While the primary role is Senior UX Designer, the emphasis on "performance marketing," "lead generation," "data-informed design," "conversion rate (CVR)," "revenue per session (RPS)," and "A/B testing for CRO" strongly indicates this role is deeply embedded within a Revenue Operations or Growth Operations function. The core responsibility is to optimize user journeys for direct business impact, aligning it closely with GTM strategies.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from initial concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are validated by A/B test results and user insights.
• Independently lead and manage design projects through all phases: stakeholder alignment, UX strategy development, UI design, and post-test iteration, ensuring designs meet business objectives and technical constraints.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify underperforming user experiences and drive improvements through iterative UX and CRO design methodologies, utilizing both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineering teams, and key stakeholders to ensure all design solutions are strategically aligned with overarching business goals and adhere to technical limitations.
• Champion and mentor design best practices across the organization, actively sharing knowledge and driving the adoption of effective UX strategies to foster a high-performance design culture.
• Propose and implement improvements to the design process, aiming to enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on data analysis, A/B testing, and direct impact on conversion and revenue metrics. This suggests a need for the candidate to demonstrate not just design skills, but also a robust understanding of CRO principles and their application in a performance-driven marketing context, which is a key aspect of Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, or a related field is often preferred for senior-level UX roles. Equivalent practical experience will also be considered. Experience: 8+ years of dedicated UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or similar data-driven environments with a strong focus on CRO.
• Expert-level proficiency in data-informed design methodologies, specifically focused on optimizing key business metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of design and prototyping tools, with a primary requirement for Figma; fluency with Adobe Creative Suite is also essential.
• Hands-on experience collaborating directly with software developers to implement and execute A/B tests for Conversion Rate Optimization (CRO).
• Exceptional communication skills, with the proven ability to articulate and present design rationale effectively to both technical and non-technical audiences.
• Deep understanding of user journey mapping, wireframing, prototyping, and user-centered design principles.
• Ability to interpret and leverage behavioral data, heatmaps, and user recordings to inform design decisions.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking and insight generation.
• Familiarity with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
• Experience in a remote-first or globally distributed team environment.
• Understanding of SEO principles and how UX impacts search engine rankings.
• Experience mentoring junior designers or leading design initiatives.
• Familiarity with web development technologies (HTML, CSS, JavaScript) to better understand technical constraints.

📝 Enhancement Note: The emphasis on "performance marketing," "lead generation," "data-informed design," and "CRO" strongly suggests that candidates with a background in growth marketing operations, performance analytics, or a data-centric approach to UX will be highly valued. The "8+ years" requirement indicates a need for strategic thinking and leadership capabilities within the UX domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end UX/UI design projects, with a clear emphasis on performance marketing, lead generation, or CRO initiatives.
• Detailed explanations of your design process, including user research, ideation, wireframing, prototyping, and user testing methodologies.
• Specific examples of how your designs have directly impacted key metrics such as conversion rates (CVR), revenue per session (RPS), lead quality, or other relevant performance indicators.
• Evidence of collaboration with development teams and successful implementation of A/B tests, including insights gained from test results.
• Visual examples of high-fidelity designs and prototypes created using Figma or similar tools.

Process Documentation:

• Showcase your approach to defining UX strategy, aligning it with business objectives, and translating it into actionable design plans.
• Demonstrate your experience in analyzing behavioral data, user feedback, and performance metrics to identify design opportunities and validate hypotheses.
• Illustrate your process for collaborating with cross-functional teams (product, engineering, marketing) throughout the design lifecycle.
• Provide examples of how you've implemented process improvements to enhance design scalability, experimentation velocity, and overall team efficiency.

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio should heavily emphasize quantifiable results. Candidates should be prepared to discuss not just the "what" and "how" of their designs, but the "why" in terms of business impact and data-driven decision-making. Demonstrating a systematic approach to experimentation and iteration is crucial.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. Benefits:

• Profit-Sharing Bonus: Opportunity to share in the company's financial success.
• Competitive Benefits Package: Comprehensive health, dental, and vision insurance, and potentially other benefits like a 401(k) plan, paid time off, and professional development stipends.
• Contract-to-Hire Arrangement: Offers a pathway to a permanent position with the company.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with standard full-time employment expectations. Flexibility may be available given the remote nature of the role, but consistent availability for collaboration and project delivery is anticipated.

📝 Enhancement Note: The salary range provided is specific and competitive for a Senior UX Designer role in a major metro area like Jersey City, especially for a remote position. The "Contract to Hire" model suggests an evaluation period where performance directly influences conversion to a permanent role. The "performance-driven company" model means future compensation increases will be tied to measurable results rather than standard COLA adjustments, reinforcing the importance of impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in the digital media space, focusing on content creation and technology to connect consumers with brands, with a strong emphasis on performance marketing and lead generation. Company Size: The company description mentions a "remote-first team spanning over 15 countries," implying a significant global workforce, likely in the hundreds or more, characteristic of a growing, high-performance organization. Founded: Founded in 2015, Launch Potato has established itself as a profitable digital media company.

Team Structure:

• The UX Designer will likely be part of a broader Product or Marketing team, working closely with Product Managers, Engineers, Data Analysts, and potentially CRO Specialists.
• Reporting structure is implied to be within a product development or growth team, with direct interaction with stakeholders across various departments.
• Collaboration is expected to be high, given the "remote-first team" and the need to drive "measurable impact" across different functions.

Methodology:

• Data-Driven Approach: The company emphasizes "data-driven content and technology" and a "performance-driven culture," indicating that decisions are heavily influenced by analytics and measurable outcomes.
• Speed and Ownership: The culture values "speed, ownership, and measurable impact," suggesting a fast-paced environment where individuals are empowered to take initiative and drive results.
• Experimentation: A key aspect of the methodology involves "experimentation velocity," highlighting a commitment to continuous testing and iteration to optimize performance.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato's focus on being "The Discovery and Conversion Company" and their emphasis on a "high-growth, high-performance culture" suggest an environment where data-driven decision-making and measurable impact are paramount. This is a critical context for a UX designer, as their work will be directly tied to business objectives and performance metrics, aligning closely with Revenue Operations principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a high level of individual contribution and expertise. In a GTM or Revenue Operations context, this means the individual is expected to not only execute but also strategize and influence design direction. They are likely seen as a subject matter expert in user experience as it pertains to driving conversions and revenue. Reporting Structure: The Senior UX Designer will report into a Design Lead, Head of Product, or potentially a Head of Growth/Marketing, depending on the specific team structure. They will work cross-functionally with product managers, engineers, data analysts, and marketing teams. Operations Impact: The primary impact of this role is directly on revenue and performance metrics. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer plays a critical role in the company's GTM strategy and overall financial success. Their work directly contributes to the efficiency and effectiveness of the company's digital properties in acquiring and converting customers.

Growth Opportunities:

• Leadership in UX/CRO: Opportunity to become a lead designer or specialist in CRO, potentially mentoring junior designers and shaping the UX strategy for key product areas.
• Specialization: Deepen expertise in performance marketing UX, A/B testing, and data analysis within a rapidly growing digital media company.
• Permanent Role Conversion: Successful performance during the contract period can lead to a permanent position with increased responsibilities and potential for further career advancement within Launch Potato's growth framework.
• Skill Development: Continuous learning through practical application, exposure to diverse projects, and potential for professional development support.

📝 Enhancement Note: The "Contract to Hire" model and performance-based increases imply that continuous growth and demonstrable impact are key to career progression. This role offers a clear path to becoming a critical player in the company's growth engine, with opportunities to influence strategy and lead initiatives.

🌐 Work Environment

Office Type: The company operates on a "remote-first" model, indicating that the primary work environment is digital and distributed. While headquartered in South Florida, the team spans over 15 countries. Office Location(s): While headquartered in South Florida, the role is designated as remote, with the possibility of effective work within "Jersey City, NJ (remote)". The company also has a global presence, with team members in over 15 countries.

Workspace Context:

• Digital Collaboration: The environment relies heavily on digital collaboration tools for communication, project management, and design reviews.
• Tooling: Access to industry-standard design tools (Figma, Adobe Creative Suite) and analytics/testing platforms is essential.
• Cross-functional Interaction: Opportunities for regular interaction with product, engineering, marketing, and data teams to ensure alignment and drive collective goals.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with potential for flexibility inherent in a remote-first setup. However, effective collaboration across time zones may require some adjusted working hours or availability.

📝 Enhancement Note: The remote-first nature of Launch Potato emphasizes self-discipline, strong communication skills, and proficiency with remote collaboration tools. The "Jersey City, NJ (remote)" designation means the candidate should be based in or willing to work within that time zone for optimal collaboration with US-based teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and fit.
• Portfolio Presentation & Technical Interview: Expect to present a selection of your work, detailing your process, design rationale, and the impact of your contributions. This will likely involve discussing specific case studies related to performance marketing, CRO, and UX strategy using data.
• Cross-functional Interviews: Interviews with key stakeholders, such as Product Managers, Engineers, and potentially members of the Marketing or Data Analytics teams, to assess collaboration skills, strategic thinking, and understanding of business goals.
• Hiring Manager/Leadership Interview: A final discussion to evaluate overall fit with the company culture, leadership potential, and strategic alignment.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, and most importantly, the measurable impact (e.g., "Increased CVR by X%," "Improved RPS by Y%," "Reduced bounce rate by Z%").
• Showcase Your Process: Detail your methodology for research, ideation, user testing, and iteration, emphasizing how data informed your decisions.
• Highlight Collaboration: Include examples of how you worked with developers, product managers, and other stakeholders to bring designs to life.
• Figma Proficiency: Ensure your portfolio showcases strong Figma skills, as it's a required tool.
• CRO Focus: Prioritize projects that demonstrate expertise in Conversion Rate Optimization and driving performance marketing goals.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing an existing user flow for conversion or proposing a new feature with a clear rationale tied to business objectives and user data.
• Practice articulating your design decisions concisely and persuasively, focusing on the "why" behind your choices and how they align with Launch Potato's performance-driven culture.
• Prepare to discuss how you would approach gathering data, defining success metrics, and iterating on a design solution in a remote and fast-paced environment.

📝 Enhancement Note: The emphasis on data and measurable outcomes is paramount. Candidates should prepare to discuss their design process through the lens of performance optimization and revenue generation, demonstrating how their UX skills directly contribute to business success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for wireframing, prototyping, and high-fidelity design.
• Adobe Creative Suite: Fluency required for various design tasks (e.g., Photoshop, Illustrator).
• Prototyping Tools: Experience with Figma's prototyping features or other industry-standard tools.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency or familiarity with tools like Google Analytics, Adobe Analytics, or similar for analyzing user behavior and performance metrics.
• Heatmap & User Recording Tools: Experience with tools like Hotjar, Crazy Egg, or FullStory to gather qualitative user insights.

CRM & Automation:

• While not explicitly listed as a primary tool for the UX designer, an understanding of how UX impacts CRM data capture and lead generation funnels is beneficial. Familiarity with marketing automation concepts may be advantageous.

📝 Enhancement Note: The specific mention of Figma and Adobe Creative Suite, along with the emphasis on data analysis tools, highlights the technical requirements. Proficiency here is not just about using the tools, but leveraging them strategically to drive performance and conversion outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value focused on achieving measurable results and driving impact, particularly in areas of conversion and revenue.
• Data-Informed: Decisions are grounded in data analysis, behavioral insights, and experimentation rather than solely intuition.
• Ownership: Individuals are expected to take initiative, drive projects from start to finish, and be accountable for outcomes.
• Speed & Agility: A culture that values moving quickly, iterating rapidly, and adapting to new information and opportunities.
• Collaboration: Strong emphasis on working effectively across diverse, globally distributed teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Managers, Engineers, Data Analysts, and Marketing teams to ensure user experience aligns with business objectives and technical feasibility.
• Data-Centric Discussions: Collaboration will often revolve around data insights, A/B test results, and performance metrics to inform design decisions and strategy.
• Remote Communication: Reliance on digital communication tools (e.g., Slack, Zoom, project management software) for seamless interaction and knowledge sharing across different geographies and time zones.

📝 Enhancement Note: The company's values of performance, data, ownership, and speed are crucial for a Senior UX Designer role focused on CRO. Candidates should demonstrate how their personal work style and professional values align with these principles, showing a keen interest in driving tangible business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that satisfy user needs while simultaneously optimizing for critical business metrics like CVR and RPS.
• Data Interpretation & Application: Translating complex behavioral data and A/B test results into actionable design improvements that demonstrably drive performance.
• Remote Collaboration: Maintaining strong communication, alignment, and creative synergy within a globally distributed, remote-first team environment.
• Rapid Experimentation Cycles: Keeping pace with a fast-moving environment that requires quick iteration and continuous testing to optimize performance.

Learning & Development Opportunities:

• Deep Dive into CRO: Extensive opportunities to hone expertise in Conversion Rate Optimization within a high-volume, performance-driven context.
• Data Analysis Skills: Enhance analytical capabilities by working closely with data teams and leveraging sophisticated analytics and A/B testing tools.
• Cross-functional Exposure: Gain a broader understanding of digital media, performance marketing, and lead generation strategies by collaborating across various departments.
• Leadership & Mentorship: Potential to grow into a leadership role, mentor junior designers, and influence UX strategy as a senior member of the team.

📝 Enhancement Note: The challenges presented are inherent to a performance-focused UX role. The growth opportunities highlight a chance to become a specialist in a highly in-demand field, with the potential for significant career advancement within a growth-oriented company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to inform a significant UX design decision. What was the outcome?" (Focus on quantifiable results and your analytical process.)
• "How do you balance the needs of the user with the business objectives of a performance marketing website? Provide an example." (Highlight your understanding of CRO principles and strategic alignment.)
• "Walk us through your process for designing and testing a new feature or optimizing an existing user flow for conversion. What tools do you use?" (Demonstrate your end-to-end design process and technical proficiency.)
• "How would you approach improving the conversion rate of a landing page that is currently underperforming?" (Prepare a strategic approach, including data analysis and testing ideas.)

Company & Culture Questions:

• "What interests you about Launch Potato and our focus on 'The Discovery and Conversion Company'?" (Research the company's brands and mission.)
• "How do you approach collaboration in a remote-first, globally distributed team?" (Highlight your communication and teamwork skills.)
• "Launch Potato is a performance-driven company. How does this align with your approach to UX design?" (Emphasize your focus on measurable impact and data-driven outcomes.)
• "Describe your experience with mentoring or leading design initiatives." (Showcase leadership potential and a desire to contribute to team growth.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: Begin with the business problem/goal, outline your role and design process, showcase key design artifacts (wireframes, prototypes), detail the A/B tests conducted, and present the quantifiable results and learnings.
• Focus on Impact: Clearly articulate the "so what?" of your work by highlighting the business impact (CVR, RPS, revenue).
• Be Prepared for Data Deep Dives: Anticipate questions about your data analysis methods, statistical significance of A/B tests, and how you interpret user behavior.
• Demonstrate Figma Mastery: Be ready to briefly navigate through your Figma files to show your design system, prototyping capabilities, and collaborative features.

📝 Enhancement Note: Preparation should heavily focus on demonstrating a data-driven approach and a clear understanding of how UX directly contributes to revenue and conversion goals. Quantifiable results and strategic thinking will be key differentiators.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.
• Tailor Your Resume: Highlight your experience in performance marketing, lead generation, CRO, and specifically mention your proficiency with Figma, A/B testing, and data-informed design. Quantify achievements wherever possible.
• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your experience in driving conversion and revenue through UX design. Ensure each case study clearly outlines the problem, your process, the solution, and measurable results.
• Prepare Your Narrative: Practice articulating your design process, your approach to data analysis, and your ability to collaborate effectively in a remote environment, focusing on how you can drive impact for Launch Potato.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company." This will help you tailor your application and prepare for interview questions related to their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.